A lead magnet is a free item or service you give away in exchange for contact details in order to grow your mailing list.

A good Lead Magnet will demonstrate your expertise and help you build your email list – so you can then develop a relationship with your prospects/subscribers.

Use your mailing list communication to get them to know you, like you and trust you – with the end goal to increase sales for your paid offers.

Here are 10 creative ideas for easy and free Lead Magnets that have high perceived value and high conversion:

1. Checklist

Checklists are easy to create (for you), easy to consume (by your prospects) and are in high demand. Checklist is a fantastic way to show your potential clients what they NEED to do, while you can later offer your (paid) expertise showing them HOW to do the more complex items on the list.

2. Template

A template can be anything that provides an outline, or a framework. All your prospect has to do is fill in the blanks. Here is a small part of a 50-page template we used in the past.

3. Plan/Planner

A plan where you mapped out for your prospects what to do on a daily, weekly, or monthly basis is in high demand. For example, 7 Free Healthy Meal Plans is a wonderful lead magnet for busy parents who are struggling to find the time to figure out what to cook for dinner every night.

4. Worksheet/Workbook

It’s one thing to learn about a new topic in a passive way (reading, watching video or listening to audio). It’s a totally different experience when your prospect can take action with exercises, questions and activities you designed in a worksheet or a workbook.

5. Resource Kit

Lists of resources are valuable because they are huge time savers. Whenever you pull all of the best stuff together, you’re saving your users a ton of research time.

6. Tutorial Video

A video tutorial has a high perceived value so you will get higher conversion. With video, you give your prospects the opportunity to hear your voice, see you, and get to know you. It builds trust, authority and credibility.

7. Infographic

Infographics are being consumed and shared very well on social media. Many people need to visualize a concept before they can fully understand it. So instead of giving users a bunch of boring text to sift through, why not illustrate your point with an infographic? This extra level of detail will make your lead magnet stand out so much more. Here is an infographic that describes our system of writing a book in 28 days.

8. Webinar

Like video tutorial lead magnet, webinars also have high perceived value. In fact, they are even more irresistible because they have another component: urgency. And… you can use 90% of the webinar to get them to know, like and trust you… and the last part of the webinar to present a valuable and relevant irresistible offer.

9. Quiz or Assessment

People love to take quizzes! People are naturally curious about themselves or want some quick entertainment or understanding, so if the quiz (entertainment) or assessment (more serious) you create is an engaging one, you will have a lot of people offering their contact information in exchange for their results.

10. Free Trial

Allow prospects to sign up for a free session or trial for an online course, software/app or a membership site. This gives them an opportunity to “taste” your product or service, and if they’re wowed… they might take you on your paid offer. If you’re not already a member of the Business University… you can try it for free… here.

Now It’s YOUR Turn

For five minutes… come up with as many ideas as you can… for possible Lead Magnets – for your business?