Running Low On Blog Post Ideas?
Your blog is an important asset in your business and you could (and should) use it as a tool to establish your expert position, engage your readers, build a community, and promote your products or services.
But you need some great content to make your blog work. As an expert in your field – content is probably not your problem – but coming up with ideas for content might be more challenging.
Here are 10 blog post ideas you can use to create content that grows your business:
1. Current Trends
People love to know what’s new and trendy… A blog post about a current trend is an easy way to grab your readers’ attention and get your blog post shared. You can write about what’s hot now, OR… try to predict what the trends will be in the future.
2. Post a Case Study
Case studies are a great way to let your clients show how valuable your product or service is, by telling their own story. A case study is more powerful than a testimonial since it shows a real person using and having success with your product or service.
3. Interview an Expert
Interviewing an expert in your field is a good way to give your audience true value. Industry experts, leaders and influencers usually have insider tips and strategies to share with your audience, giving them valuable knowledge. And they’re usually eager to get their message exposed to new audiences.
4. Point Out Common Mistakes
People love mistakes! Not making them, but reading about them. It’s a great way to teach what works and what doesn’t. Sharing common mistakes with your readers will help them avoid those costly mistakes.
5. Write a “How-To” Post
One of the most popular types of blog posts is the “how-to”. Because people search online for answers to their questions and solutions to their problems. A step-by-step how-to post can be the perfect way to provide your readers with those answers/solutions.
6. Host a Quiz
A great way to make your blog more engaging and interactive is to host a quiz. Quizzes can be fun, increase sharing, and even reveal information about your readers and clients, helping you adapt your product or service for your ideal clients’ needs and wants.
7. Make a List of Things to Avoid
As an entrepreneur your job is to help your clients and prospects with their problems and challenges. So when you warn your readers of possible pitfalls – you help them without promoting your stuff. They will forever be grateful and likely to become brand ambassadors.
8. Run a Survey and Share the Results
Another way to get your audience to interact with you is to survey them. Ask your readers to answer a few questions and let them know you’ll publish their collective results on the blog.
9. Answer Frequently Asked Questions
Are you asked tons of questions? As a professional or an entrepreneur, your inbox is probably flooded with messages from your audience asking questions. Instead of answering one person at a time, why not collect the questions and create a blog series answering those questions?
10. Highlight One Client and Their Problem
Instead of featuring influencers or experts, you can help your clients with their problems by featuring them. Help a client and share about their problem and how you solved it, and you serve all your readers at the same time.
Now It’s YOUR Turn
For five minutes… come up with as many ideas as you can for… blog posts you could write to serve your readers, establish expert position, encourage engagement and build a community.
Please share your ideas (all of them or just one) in the comment box below… and let’s take your blog to a whole higher level.
Live fully, stay awesome,
Top Commenters – last 30 Days
Please share your ideas (all of them or just one) in the comment box below… and let’s take your blog to a whole higher level.
Live fully, stay awesome,
- I'm a member of BNI (Business Network International). We have a zoom-meeting every week and every member pitches his or her business in one minute. I don't like repeating myself, so my pitches are almost always illustrating different aspects of my business or experiences with clients. I think this is pretty good material for blogs as well.
- Every business of organisation has to deal with external influences you don't control. It's often good material for blogposts or client communication. It's ofte a trigger for clients to take action, which can result in new projects! There are various frameworks for analysing external factors, the DESTEP analysis is one of them.
- Use Google Trends to write about trending topics
Love, love, love your idea, Theo, of turning your "pitches" into blog posts...
Thank you for sharing.
For me are giving 'tips' how it works or how you can prevent van it or what you can do if... the best.
It easy and there are always subjects.
For some reason I felt some resistance to this exercise, but I guess that's one of the reasons for this challenge to go through that resistance ;-). I've been thinking about blogging, but never really started it. So this is a great opportunity.
1. Common pronunciation mistakes Dutch people make in English
2. Overestimating vs. underestimating your English speaking skills
3. Negatief beliefs in combination with speaking in English
4. Potential triggers like secondary school English traumas, xenoglossophobia, forced to learn a language (by employer) and how to deal with that.
5. Holiday English vs. business English
6. Performing brain vs. thinking brain
* the importance of using good quality cable systems
* more awareness by learning to listen, how to train your listening skills
* What we have been doing in the past months (2 year) and how we hope this is going to help our clients
* Bringing back music and singing in education - joy and many more advantages
* Why breathing is the first step for any performance (and how often people forget to breath)
* There is Music In All Things - learning to listen
* What type of events are needed in our Post-corona time? Our ideas and trying to get responce
* Why everone, somewhere during his/her live should take time to do something completely different
* telling a special story and challenging people to finish it
* Music as univeral lanquage, How music can help bridge gaps between people and cultures
1. Comment on articles
Build my expert position by regularly blogging about content in articles published in leading magazine.
2. Join communities of excellence.
Blog on common challenges and describe post by post how you would solve them.
3. Product/service development
Take your customer on a journey of product/service development by describing how products are created to solve their problems. Let them see how you take their problems serious and work on solutions that will help them further. Let them feel you understand their concerns and all aspects important to them.
4. Return on Investment
Blog on ROI generated by your solution. Let them see the impact of your approach/product/service to their bottom line.
5. Turning blogs into Vlogs
Turn a number of blogs into Vlogs so your customer get to “know you” better and starts “bonding”. Post regularly so you become a welcome “guest”.
6. How to turn big problems into small projects.
Blog on how to turn big complex problems/challenges/risks into small manageable, easy to solve projects creating confidence that you are right person to join forces with.
7. Think big - start small
Blog on how big dreams can be divided into small manageable steps, easy to create, implement and monitor, affordable and less time and resource consuming making their dreams seem within reach.
1. Use the website https://answerthepublic.com/ . Just type in any topic and you will get lots of information about questions people are asking about this particular topic
2. Ask your customers so send you questions and tell them you will answer their questions in a blog. In the beginning you may have to come up with questions yourself but after a couple of times your customers will send you questions. Give them a small present, a giftbox or a discount as a way of thanking them
3. Just 10 minutes on TikTok will give you all the inspiration you need. It is an explosion of creativity. Although, I must warn you ten minutes will easily become 60 minutes...
1. Blog about a newsfact relevant to your clients an your product
2. Blog about a topic I learned from during a training
3. Blog about mistakes my clients make
4. About a tool you send, that they can try. In my case, they can try an online product of mine
5. Interview a former customer: Why they came and especially about the advise they can give to new clients
6. Interview with an expert in your field
7. Relevant books, in my case childrens books
8. Great TV programs, in my case relevant TV programs for inproving their vocabulary
9. Blog about relevant products I use
10. Talk about a new product or service I have.
I always listen carefully to what customers tell me. I use their words in my posts/ texts/ etc. so that they can closely relate to the subject.
They feel as they've been heard. I keep a list of these words, sentences. Mostly they are the 'problems' that my clients have.
1. Choose a word, randomly, from this list and tell a story around this word.
2. Then tell what this word means to you and how you deal with it.
Great tips. Makes me think about my website which I want to professionalize
Planning a regular day for this is what I need to keep on posting.
1. Write a blog using a long tail phrase - especially if it is an ecommerce website. Describe a problem and give a possible solution
2. Write about something new, a new product, a new service
3. Write about awards and events
4. Embed videos and reviews if possible
What we found was, that if you can't add any more content to the blog, just stop. Don't write anything else because it does reduce the quality of the blog.
I get a lot of practical questions from my customers. Those questions are sometimes perfect material for writing the next post of blog. So far this has led to:
How to schedule...
How to plan...
How to initiate...
How to create...
How to do...
How to improve...
How to optimize...
How to stop...
How to start...
How to maintain...
How to build an effective routine in...
This can easily be varied like:
When to do...
What to do with...
Where to find...
E.g. content tips - you can write about inspiration (how to generate ideas), planning and structure (when should I do this), types of content (what can you achieve with video, story telling), valuable insights (what should I write about, what is valuable for my target audience)
For a blog:
- three secrets of harmonious .....
- thee habits of happy .....
- my experience in a metafor/story
In my job, there are so many fields to write about. And I did already.
Just one challenge, finding people that are interested in the subjects.
The blog posts were spreaded on Twitter, LinkedIn, Facebook, but not read. Lots of effort/pain, no gain. Maybe its because, culture is less interesting?
Now I sometimes write about others that struggle in a different field (as an art teacher)
I think you missed a little (but very important) point, Jur…
A blog is not a diary. It’s supposed to be read by others.
So when you write that in your job “there are so many fields to write about” - you look at it from your side.
A blog should be written on the topics THEY want to read.
I would start with surveying your list (email, LinkedIn, Twitter, Facebook, etc…) with a question along the lines of, “What is your biggest frustration/problem/challenge?”
Then use each frustration/problem/challenge to write a blog post with a title like “How to never have to [name of problem] ever again”, or “xx ways how to deal with/go beyond [name of frustration]”
E.g. let’s say you’ve got from your list that a common problem/frustration is “losing my inspiration”, then publish a blog post “7 little known strategies to get your creativity going again, after losing your inspiration”.
When you send this post to your list - there is no way they will ignore it…
Just me 2 cents after constantly blogging for more than 20 years.
Just notice how these daily topics are structured…
Each topic is an answer to a common struggle of our target audience.
Of course, not every single entrepreneur struggles with every single one of those… but most topics are relevant to most readers…
You can see how much engagement they get…
I want to thank you Jur for your comment and honesty, because Nisandeh's comment was really useful to me. I immediately wrote down the sentence suggestions. Thanks Nisandeh.
I know it's not a diary!
I DID write about strubble and how to... all blogs on the website. Maybe it's the lay-out. Changed ideas, topics, ways of writing.
I think you can only write from your own experiences and knowledge. But even so.... I did quit after 60 blogs or more. Once in the 2 weeks. After follow-up the course. It's far more relaxed now. 😃
Translate scientific knowledge into general readable text
Blog about things that happen in the workplace
Blog about life issues that everyone comes into contact with sooner or later
Interview multiple experts with opposing views and turn it into a blog
1. There's nothing wrong with getting inspiration from your competitors, so find out what your competitors are blogging about and write about a topic in your own words. You can also use certain tools to discover what your competitors are ranking for in Google to get your ideas from 😉 .
2. Use keyword tools for keyword research (optimusonline.nl/praktische-handleiding-zoekwoorden-onderzoek/) and find inspiration from the suggested keywords.
3. Use the 'People also ask' of 'People also search for' ('Mensen vragen ook' or 'Mensen zoeken ook naar') results in Google.
I like the "look at blogs of your competitors" Why invent the wheel all the time
Many tips have already been given 🙂
My tip: people/clients can come up with more 'no-s', why things don't work, instead of 'yes-s' why things do work.
a. Use the no-s and turn them into yes-s.
b. Add one or two no-s into your blog for recognition.
Thnx for all the tips!
I have the same problem. Most tips are already given.
However, today I decided to post some given tips anyway.
Sometimes the same tip in other words, can trigger you the right way.
The tip about the "no's" is great!
1 invitation to a free challenge to help the client
2 give an overview of the current landscape or a topic in your field
3 a getting started post
4 a post about your vision
5 recent or upcomming changes (for example new regulations)
Blog posts thus far do not appeal to me for my business. I am not sure if I know what they mean and what their content should be.
I can talk about my profession and my ideas on maths, but this is more something for a podcast.
Anyway, it could be something additional.
Like: How to master mathematics without opening a book on math.
Or: Creativity and mathematics
Or: Music and mathematics
I guess it depends who is your target audience… Tineke.
Math teachers, parents, or math students.
A quick search in Google for the “best math teacher blogs” - brings tons of results, so you can get inspired… it seems that many of them target other math teachers or home-schooling parents, but I’m sure you’ll find great examples for blogs targeting math students too…
1. Don't make it too complicated. Things that look basic to you, are new to your customers.
2. Check what you wrote in your book and go deeper on that subject, or make it into a video
Hi Naomi!! Woow! That's long time ago, great seeing you here! and Love your tips!
Ideas for a blog post:
getting the gist of scientific articles in easy to read blogs.
how to ....
7 tips for ....
share my opinion on a topic
what not to ...
what to do ....
I love your idea of making scientific articles "dummy-proof".. that's an AWESOME idea... Thanks for it
Great, there are so many good ideas, now I just have to start writing...
A few more ideas:
- write about personal challenges and struggles, how I solved them
- stories of clients
- Tips to stay healthy in different situations:
1) how to survive holidays without gaining weight?
2) tips to do healthy shopping
- introduce experts from my network
I love your last idea @Beata about introducing the experts to you network.
And how can we help you to start?
This is quite a challenge after reading all the ideas already sent in 🙂
I would like to add:
- take a recent news item and give it a spin by connecting it to your expertise, this way you give your audience new insights
- write about a personal life challenge you conquered and then shift towards a commonly felt problem, so the reader can see a new solution to his
- give your readers a challenge like Nisandeh gives us one for 90 days in a row 😀
yes, Totally agreeing with you @Manny. I love this 90 day Challenge of Nisandeh.
I love this one! Yess!
here we go:
7 Most Common Mistakes of
7 Best Solutions to 1 of the Common mistakes of your (means you can have 7 of these!)
7 Best Strategies to AVOID of
7 trends of this of
7 Facts about of
7 Myths about of
7 Action plan to overcome of
7 Habits to overcome of
7 Mind-fucks of
7 best books to read for
7 best Podcasts to listen for
7 best YouTube channels to watch for
7 best mentors for
7 best success habits for
7 Know Experts AVOID of
And well.. then you just shuffle these 15 titles (15 x 7 = 135 ideas) for ONE of the problems of your Target Audience.
So what about then get 10 of their biggest problems, then you have 150 blogs...
ANd then get 10 of their biggest desires, then you have again 150 blogs
And... so on and so on... and so on...:)
So please do let me know what you thought of my idea's. I just went crazy for them hopefully you got some value out of them!
We are focussing on subgroups of our target audience, giving ideas like
- The best website for (plumbers, sports coaches, personal development trainers, beauty salons)
For the coaching we write in the direction of possible challenges our target audience may face:
- How to get started on big tasks
- How to prioritize
- How to start a difficult conversation
- How to lead a conversation.
- why backwards planning works
- Celebrating successes
- Define success before starting something
- What will stop you?
The last one can be more specific:
- What will stop you from getting a promotion?
- What will stop you from enjoying family life?
- What will stop you from enjoying free time?
- What will stop you from ...
And there are quite some variations on that.
- and how to solve it? (for each of them)
- How can you enjoy family life even more?
And a personal one:
- Increase communication with you partner. Do you ever raise your voice without realising it.
Okay. That is 5 minutes. (Can we do a brainstorm on how to create blog posts of high quality in less time? I know you have some good ideas, because I am following the course on systemizing at the moment. But I am curious to hear what the crowd has to say)
Quote "Can we do a brainstorm on how to create blog posts of high quality in less time?"
Great idea, I'll add it to the list of 90 ideas of topics for the challenge...
Keep them coming, Max
Amazing Idea's @Max, Let's brainstorm, yess!
Anddd how far are you with the course? I am following the same course!
Great ideas, thank you!
To get more attention for your article or blog:
• Start with a story, that makes clear the problem, the solution, or the shift
• Trigger with an emotion
• Use title generation to make your subject much more attractive. I use this one: title-generator.com
I love the last tip, never heard of it, thanks for sharing @Inge!
Today's topic is not my strong side. Some of what I come up with is sort of what you mention Nisandeh, but phrased differently:
* Write a "7 ways to,....improve/change/get (rid of)"
* Give your opinion on a news article or studies
* Maybe better, summarize a book or studies and add your vision on that
* Share your struggle/path on how/why you came to your product/service and how it helped you (in your needs/wishes) >> storytelling
* "Imagine the perfect day/situation" ... describe that and how you might get there (and what to consider). I know this might be very 'big', but it is brainstorming, right? 😉
For someone who states, “Today's topic is not my strong side” - you came up with some pretty powerful ideas, Frans.
I believe that if you remember the main purposes of a blog post, you could come with dozens of great ideas, even if it’s not your “strong side” and even if you haven’t wrote (or read) a single blog post in your life.
Remember these purposes:
1. Show your expertise
2. Get them to engage (comment)
You can have more purposes (I do), but these 2 purposes are the most important… and quite easy to achieve.
Just see how this blog post does it…
And notice how the comments people post bring so much more value to your own expertise.
(I love blogging… can you tell? 😜)
I had to stretch a little to sign up for this Challenge and add it to my routines
By just doing it (my top tip to others) I have learned so much already.
And see what responding to comments of your readers does with engagement. WOW 😉
Inspiring ideas, thank you!
Some ideas I'd like to add...
- write about the history of your discipline and traditions in other cultures
- write about recent research/studies
- do a 'How to make your own' post and ask the reader to give it a try and post their results (with images, in my case)
- write about a problem you encountered and ask the reader what they would do (so.. ask them for advice)
- when you present a new product, use 3 or more blogposts to introduce it. First write about the problem that you wanted to be solved, your 'eureka' moment, the development, the product itself, and in a later stage the results
Have a nice day!
Love your last tip, @Ine. Great idea and i am going to implement it with my next launch 🙂 Thanks!
Comparing good and bad meetings
10 things lists
advocate the exact opposite of what you preach
Zoom in on a piece of what you do that is never thought about (in my case for instance: how to introduce new people in a meeting - het “voorstelrondje”)
Take a meeting that people know about and analyze it (COVID experts?)
What do you mean by that last Idea, @gerdy? I might know some Experts for you! 🙂
Funny how I thought, that because my profession is writing, blog posts will not be a problem for me and I fell into a routine of writing the "same 'ol stuff"
In this quick 5 minutes brainstorming I came up with fantastic new ideas I didn't think before that I can write about.
Here are some of them:
1. Film reviews but focused on what screenwriters can learn from that movie - the Good, the Bad & the Ugly
2. Book vs. FIlm/TV adaptation
3. Film vs Play
4. Templates for novels/scripts
5. Analyse a scene from a movie compared to the script
6. Writing lessons from a TV show
Love the template idea!! I can use that too for exciting meetings!