10 Ideas How to Get Them to Know You

Focus on getting them to know, like and trust you; sales will take care of themselves.

Before you can get someone to buy from you you need to pass them through a 3-step process:

  • They need to get to KNOW you;
  • Then they need to LIKE you;
  • Then they need to TRUST you…

Passing “strangers” through this process is the main purpose of your marketing.

Here are 10 ideas how to get strangers to know you, your company and your products or services:

1. Create an Ideal Prospect Profile

Find out what your ideal customer profile looks like and do some research in your database. Who are your top five clients? Who are your most profitable clients? Identify what pain points your ideal clients may have and how does your product help them? Create a profile to represent these ideal clients. 

Use the following methods to find other clients who match this profile.

2. Identify Ways to Meet Your Ideal Prospects

Start by analyzing where you met your “best” customers. Was it at a trade show or a seminar? Or via a referral? What events or activities your ideal prospects are likely to attend or be active in? Finally, what social media channels, newsfeeds and other digital publications are they likely to use or visit?

3. Listen to Them

Learn from your prospects what issues, challenges, frustrations and problems they want to solve. Make sure to create your message around those issues. Instead of wasting time talking about your product or service, use questions to dig deep and find out what really matters to your prospects.

4. Ask for Referrals

A happy client is your biggest brand ambassador. Ask your clients for referrals immediately after you make a sale and when the experience is still fresh in their minds. Keep in touch with your existing clients to make sure they are still happy with your product/service and with your company.

5. Network and Work Your Network

Join networking groups. Let your connections know what you do. Be specific when asking for what you need. Give to others – share your knowledge and connections. Make it easy for people to refer you to others. Send leads and clients to others. 

6. Use Social Media Strategically

Social media platforms are where your prospects go to find information. Being active and engaging on the one or two main platforms where your ideal prospects hang out – is a great way to connect with potential clients and understand their pain points. Remember – social media compliments your other marketing strategies. It doesn’t replace them.

7. Use Their Preferred Method of Communication

Everyone has a preferred method of communication, whether it’s text messaging, email, phone, WhatsApp or LinkedIn messaging. If you want to get a prospect to respond and communicate, then go to where they’re comfortable communicating and responding.

8. Send Valuable Content

Good content is one of the easiest and most effective ways to find prospects for your business. Avoid sending messages that focus on your product’s features. Instead, focus on your potential client’s pain points and potential solutions. 

9. Send Personalized Emails

Email, as a sales tool, is still alive and kicking. What is dying though is… mass mailing. Start by researching each prospect’s needs and draft a personalized email to demonstrate how much you know about them. Try to address their specific needs as much as possible.

10. Be Consistent

Dedicate some time each day to activities that will get more people to get to know you. This is never a quick fix solution, and the more you stay on it, the higher the chances of success, even when you do not see tangible results.

Now It’s YOUR Turn

For five minutes… come up with as many ideas as you can… what can YOU do to get new prospects to get to know you?

Let's Brainstorm


Please share your ideas (all of them or just one) in the comment box below… and let’s get WOWing.

Live fully, stay awesome,

Nisandeh Neta

Top Commenters – last 30 Days

Let's Brainstorm


Please share your ideas (all of them or just one) in the comment box below… and let’s get WOWing.

Live fully, stay awesome,

Nisandeh Neta

  1. How people get to know me

    1. PEOPLE work with PEOPLE
    So in my about me I tell them about my marital status, kids and hobbies.

    2. FB BANNER
    On my FB personal page, the banner is with my family.
    I remember a client trusted me after that. She got a whole different idea about me.

    In linked in I sometimes tell a story about results that really made me cry of hapiness.
    My linked in messages are not consitant yet

    I take a lot of time in the beginning. First the parents come alone. After that they come with the child I will help.
    We will talk for a little while.
    Only after those who sessions they become official clients.

    5. VIDEO
    In my messages, I will use video.
    Parents ask their children: Would you like to work with this lady?
    They feel they know me already before they come. They even remind me of things I said in the past.

    Actually I prefere clients that have seen things about me. It makes it a lot easier. They are already used to the way I speak.

    In time I responded on many social media post of participants of an event.
    One person came up to me: "I know you from somewere. I think is was my picture on social media.

  2. What works for me to get more people to know me is to participate in specific activities.

    Together with a colleague we gave several sessions Brain Gym for primary school children in a petting zoo. We reached 460 kids, their teachers and several parents, who accompanied the children.

    I signed up for a Happiness Route (Geluksroute) to promote Brain Gym.

    I have a digital give away and some nice reviews on my website.

  3. Anytime I participate in a network meeting or event some people recognise me from LinkedIn. With millions of views annualy I have created enough visibility amongst my target audience to leverage on. The LinkedIn for Business strategy that I deploy consists of social selling elements, inbound marketing techniques and a structured sales approach. This strategy creates a consistent flow of leads and customers.
    By giving, connecting and adding value the Know Like Trust strategy is fully embraced and works! Key element is also to keep track of post performances and a deep understanding of the LinkedIn algorithm and platform dynamics. All my views are based on organic reach, so no ad spend.

    1. Sounds interesting Franck!

      So you created a system, with certain messages in a certain order on LinkedIn? I'll check your profile as well.

  4. I am very happy with today's topic. This one belongs to the essentials for building a stable business. With all the super interesting and valuable information provided in the last 2 months, I almost lost this one out of sight. I still have to work on a solid foundation for my company. So, big thanks for this reminder! And I'm looking forward to the input of the others..

    1. Always have a give away with you - I meet prospects in most unlikely situations (for example in the hardware store). Small talk sometimes gets serious. When the situation is right, I always give them a beautiful postcard with my work or a booklet with my Jizo story. A small gift people don't throw away. It happened more than once that they get back at me later. Or buy from my webshop.

    2. Be human - Be open, honest, sincere, somebody who admits he/she makes mistakes. In your communication on social media, you can tell about your struggles and pains and how you dealt with it (But: Be careful not to be too open, your audience is not your therapist. Don't complain and don't try to get your audience's compassion).

    3. Do good, be engaged - As a company, as a person. Doing good is important for the people you help and for yourself. And prospects are more likely to trust you.

    1. Love the giveaway thing... I very often give my book away for free. Sometimes indeed they bought another book (or 40 books, since someone else who saw my book through that other person, loved it 😛

  5. It took me YEARS to create my ideal client profile. At first it was because I thought it's not relevant for me as an author (what a huge mistake that was...)
    Then it was because it was complicated to focus on ONE type of reader. But when I finally managed to create my Ideal Reader everything fell into place.

    I find that meeting them in person makes everything so much easier and smooth. I specialize in kids books so I do a lot of school events with parents and kids. That way both get to know me and when I do some reading events I invite the parents. In the last two years, during lockdown, I did it on Zoom. It was a huge success as for both parents and teachers it was a relief from their duties.

    I think the one I use the most is #5 especially with schools that recommend me to other schools in other regions that I'm unable to reach.

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