More ideas to show me as an expert is give valuable blogs, give webinars about specific topic, go to trainings yourself and show it to your audience, talk about your own experience, give a free of paid challenge, show what you did to become so far know, write and publish a book, create different online ebooks and trainings and ecourse, give course offline, post on social media about your topic, talk about your nice and what is the news about it, write about your topic and give tips on specific days like valentine day or mothersday, show testimonials.

1. Have your own you tube channel
2. In my case, working with children: coach the parents as well
3. Be newsworthy: Share the newest trends and use them
4. Show that you are up to date, using the newest material
5. Interview people that are a little bit further than you in your field
6. Interview people that were old clients and ask them how they are doing now
7. Have an online program they can use as a practise tool
8. If a client asks you a question, you do not no the answer to, investigate and make a new product out of if.
9. Work together with people that have complimentary skills with at least 5 years of experience as an entrepreneur
10. Make sure you are hired to do the things you are an expert in. And not use you for simple work for a low price

For me it is a lot about being true to myself and the way I offer my expertise. I work in the field of caregivers (both professionals and next of kin) for people with dementia. There are many experts in my field. I feel the best I have to offer is ME, in the sense of a warm, enthusiastic woman who really cares, is a good listener and provides help by coaching, being a companion on the road of Dementia, sharing stories on our website, interviewing other experts, and people who share their personal experiences, being interviewed for magazines, creating podcasts with the co-authors of our book ‘Dementie, hoe ga je ermee om?’ , creating e-learning, posts and comments on posts on LinkedIn.
I enter every situation with an open heart, open mind, open eyes and ears and I give the experience of a ‘ warm, professional friend’ to all who seek my help in any way.

Interview people with certain expertise in your field who are generous in sharing what they know. Learn from them. Write down all the tips. Reflect on the information, use it in a way that helps you build your expertposition in a field, meaning be out there sharing your expertise..... 😀

Be fully booked.

Be authorative. (It's in the Write Your Book course) I realised I let my clients negotiate what is right for them all the time. I actually think I can serve them better if I give my answer and stick to it.

Publish on the topic. Go to books, magazines, television, local and national events.

Dare to say it. This is what I am good at. And show it.

Possible title of a blog: "Temporary reading: a crash course in persuasion"

So, were you tempted by the title of this "blog"? It's not temporarily readable, but I'm sure this reason played into it when you decided to click on the link. Clever, right? It's a very powerful method of persuasion.

That's why I want to delve deeper into the psychology of persuasion in addition to this blog of Nisandeh. Because selling yourself better and positioning yourself as an expert is not simply applying tricks that people fall for. It is responding to feelings and a science-based on theories from social and clinical psychology. I am a big fan of Robert Cialdini's influence strategies. He published these six universal principles in 2001 and the work has since become hugely popular. Cialdini's strategies are logical, understandable, and above all very easy to apply. Both as marketing methods, but also in conversations with (potential) customers.

#1 Social Proof
If everyone does it, it will be good. Believe it or not, this is one of the most powerful persuasion techniques. People are always looking for confirmation, so if others (like-minded people) have made the same kind of choice before, it is easy to follow them. So don't hesitate to share your successes! In addition, testimonials are very important as Nisandeh pointed out. Let your customers have their say. Preferably in front of the camera. I did this for a while, but I have to be honest I don't do this anymore. So: note to self 😉

#2 Authority
Show that you know something! By showing your expertise you become an authority, the evidence that comes with it, radiates confidence. And by 'evidence' I mean things that show your knowledge and honesty. Think about logos of certificates or awards, memberships, and market surveys.
At the beginning of my entrepreneurial career, I was way too modest. I always thought that was a beautiful quality (and secretly I still do). It just doesn't help. The moment people asked me about my clients and I let them know that I train for KLM, KPN, De Telegraaf, Vitens, and other big names, it helped enormously. My credibility increased. People thought and think: "If she works for such big parties, she must be good". What also helps well is writing blogs, e-books, or a hard-copy book. I've been doing that for years now with very regularity with my first hard copy book being launched this year. It is a good way to demonstrate what you know. So, a bit of name-dropping does help!

#3 Scarcity
Some of my offers are only valid at the moment. Either they disappear completely or the price goes up. Also, I may organize things through or for a special group. If people feel that a product is rare, it becomes more valuable in their perception. Everyone wants to belong to an exclusive group or take advantage of a temporary offer. You can do this in conversations, but also your online communication. You can also create this with your business.

#4 Commitment and consistency
This strategy hits the familiar "yes" mode. Once people have been seduced, they are more likely to move on to the next step. They want to exhibit consistent behavior, so if you say A, you should also say B. This is a good technique that helps during a sales call. However, you need to know which are the right questions to ask. Fortunately, this is something you can learn.

#5 Sympathy
It's a tricky one, because sympathy is about being liked, or the 'gunfactor'. Sympathy cannot be forced, but it can be managed by adapting your tone of voice to your target group/conversational partner and sharing personal successes, but also failures. You not only come across as an expert but also honest and with integrity.

My gunfactor has always been fairly high, but at the beginning of my career, I sometimes leaned on it too much. Until I sat down with a client who asked me why I chose them and would like to carry out an assignment with them. He did this on the assumption that I had studied them enough. Oops. So I hadn't done that and gone was the gunfactor. Preparation is super important. By doing this you show that you are genuinely interested in the other person and his or her company. And that comes across as sympathetic.

#6 Reciprocity
Do something for someone and that person feels obliged to do something in return. Something is given in return. The principle of reciprocity revolves around the mutual obligation to reciprocate a gift. So if you have selected something for someone, you can ask them to sign up for your newsletter. Pretty boy who then refuses. Don't take big steps and ask for things in proportion. You can't expect someone to buy an expensive product from you if you only gave them a key ring. This can be done in several ways. I host a lot of free events or at a purchase price. But also my two e-books are free, my online training and I sometimes give you the opportunity to Skype with me for free. How could you apply it in your business?

For all principles, you have to use them at the right time in the sales process to position yourself as an expert. In addition, you should only use the principles if you can realize them. Otherwise, it goes, logically, at the expense of your sympathy, authority, and reliability.