Video is Not Anymore a Tactic. It's a Strategy!
Your business needs a video marketing strategy – this idea isn’t new. What has changed is how important video has become on every platform and channel.
Video is no longer just one piece of your overall marketing plan. It became the central piece… especially in social media.
These days, if you aren’t creating videos, you’re likely falling behind. But don’t get frustrated. For most videos, the more simple and raw it is, the more authentic the content seems … and that’s what really matters to your audience.
Let’s look at 10 ways you can use video to grow your business:
1. About Me/Us Videos
People love relating with people. But since it’s hard to shake hands over the Internet, video is the next best thing to let people meet you and your team. Who do you want to work with, why do you want to work with them, why are you the ONE, and where do you want to take your clients… Everybody loves a good story, then give them one, one that would move them emotionally…
2. Case Study and Client Testimonial Videos
One of the best ways to prove your product/service can (and will) solve your prospects’ specific problem is by creating case study videos that feature your satisfied, loyal clients. They are your best ambassadors. Get them on-camera describing their challenge and how your company or product/service helped them solve it.
3. Vlogging (Consistently Engage with Them)
Vlogging (video blogging) is your chance to tell the world who you are and why you do what you do. Getting them invested in you will help to get them invested in your success and your business. Consistency is THE key! Create a schedule that will allow you to stay consistent with releasing the videos, rather than releasing only one video per year.
4. Educational or How-to Videos
Instructional videos are one of the best ways be to teach your audience something new. It also demonstrates your expertise in the most convincing way. Our Business University is our top product and thousands of students followed hundreds of video lesson in the last years… CHECK IT OUT HERE (the first lesson in EVERY course is FREE – no need for login).
5. Customer Support Videos
Show your clients that you put them first with a series of support videos. One place to start is with your FAQs. Addressing these questions or concerns can make it easier on your clients – and your customer support team.
6. Explainer Videos
This type of video is used to help your audience understand better why they need your product or service. Many explainer videos focus on a fictional journey of the company’s core buyer persona who is struggling with a problem. This person overcomes the issue by adopting or buying the business’s solution.
7. Expert Interview Videos
Recording interviews with experts or thought leaders in your industry is a great way to build trust and authority with your target audience. Find the influencers in your industry – whether they share your point-of-view or not – get these discussions in front of your audience. CLICK HERE for a great example.
8. Personalized Video Messages
Video can be a creative way to continue a conversation or respond to someone via email or text. Use HubSpot Video or Loom to record yourself recapping an important meeting or giving personalized recommendations. These videos create a surprising, unique WOW moment for your prospects and can help them make the buying decision.
9. Video Sales Letters
If you sell any product or service on your website, you are so much better off creating a video explaining the product and demonstrating how to use it, than having a written text.
10. Event Videos
Is your business hosting a conference, round table discussion, fundraiser, workshop or any other type of event? Produce a highlight reel or release interesting interviews and presentations from the event. These videos are like the trailers of any blockbuster movie, making people want to join your NEXT event.
Now It’s YOUR Turn
For five minutes… come up with as many ideas as you can… use video to grow YOUR business?
Let's Brainstorm
Please share your ideas (all of them or just one) in the comment box below… and let’s get WOWing.
Live fully, stay awesome,
Nisandeh Neta
Top Commenters – last 30 Days
Let's Brainstorm
Please share your ideas (all of them or just one) in the comment box below… and let’s get WOWing.
Live fully, stay awesome,
Nisandeh Neta
376 comments
I still have to create my first video but thanks to all the tips from Nisandeh and all of you I do realize that it is time to challenge myself on this topic:
So in order to contribute to this discussion I will share what makes me buy a product after watching a video on it
1) LinkedIn is my professional platform where I purchase subscriptions to themes relevant to my field of expertise
2) Instagram is the platform where I get inspired and. Purchase things I was not looking for but which attracts my attention
3) My attention is triggered by a film introducing the product in an attractive manner
4) it is shown how easy the product is in use (a bagback which can store an immense amount, pots for food, a training based on great introduction film)
5) the product is clearly very handy/ valuable/ or/and just what I need at that moment
6)the words used are words I can relate to (eg. If I buy a training I listen carefully if the person sounds professional and experienced enough)
When I launch my own how to and vlogs I will chose the platform where my target group is active. I would pay close attention to their tone of voice when presenting. I would use words which I know relates to their concerns or challenges for which my product is their answer.
94 comments
1. Brand videos
2. Product videos - including 360 view
3. Collection videos
4. Happy videos - like the one with a model that is turning around and she is wearing a different outfit
5. Shopping videos
Probably distribute them on youtube and video. Remarketing works nicely as long as the videos are optimised.
48 comments
I make bonus videos for readers of my book. After reading some chapters I give them extra material/content in the form of a small training. I put the URL of this page in the book and they need to register and give me their name, email address, and phone number to get access to the videos. This way I can build my list with readers who buy the book through management book or bol.com. Now instead of readers, they are also new leads. And a lead I can turn into a client.
112 comments
Time to start making short video's again for the parents with a tip to publish on FB.
Be consistent with publishing, so daily, once every so much days or like I did weekly.
When you don't have a large budget shoot outside, it saves you investing in spotlights and other material to have a good video.
Make sure the mic doesn't catch the wind as happened to me last year on the beach.
328 comments
yessss! @Dunja : I know a little few Parenting-experts that use video and the ones that do: I will always check them out!
As a parent I just need to see your face as I am going to trust you on your advice about and over my Kids. So I better see your face (Smile) in stead of only text or pictures 🙂
Yes! great tips about consistency! People love to reward the ones who are consistent!
29 comments
Video impression. People love to see what they can expect before they come to an event, meeting, etc.
Simple recap video of a workshop, masterclass, etc with key takeaways.
Video's that are either extremely funny or edgy are fun to make and fun to watch for your customers. It is a funny way to highlight mistakes that people are often making, without really offending them.
328 comments
Thanks @Rowan for your tips!
And yes! I love Video-impressions of an event. It does give me an impression and it makes it easier for me to attend the event or not (in case it doesn't suit my expectations!)
48 comments
Good idea. I don't always do it myself but I always check it out when someone else does. I have to keep this in mind for my own next event.
161 comments
Hi there!
I use video a lot for these promotions:
1. About me video
2. explaining my program
3. interview with a collegue/expert
4. giving examples about how to do an excercise
5. My product: are video therapiesessions how to stop urineloss or prolaps
6. Using small parts of the videotherapie in my blogposts
7. promotion for my challenge
8. I use my own video's to see what my explenation was about a problem...
9. The written blogpost i'm also (going to) film to put it on youtube. So the same content in different ways to see.
328 comments
Love your idea's Yildiz and good to see you back here! I can see that you are one of the best Engagegd members here!
So a question about #6 and #9: How do you use video in your blog?
67 comments
Thanks for your input @Yildiz. Do you create all content yourself or do you hire a professional film maker? I could be rather expensive to outsource so much video.
48 comments
Nice input Yildiz, thank you for sharing. I want to start with #3 myself and I am looking forward. I think it is one of the best win-win situations one can create.
16 comments
I love video! I'm an author and I make book trailers. That's also video marketing, right? Also I publish video interviews with (well-known) people from my reader group when the presale for my book starts.
328 comments
yess! great examples @Joyce and welcome in the challenge! YESS!
So please tell me more about you and your books? What do you write about?
175 comments
Nice topic and great comments from all of you! Although I never did anything on video (yes, I am as uncomfortable as Bina), it's starting to itch.
1. When you have a new (physical) product to introduce, video is a perfect way to present them to you audience. Reels might be a suitable tool for that.
2. If you have an interesting 'How it all started' story, tell it on video and film it on the location where it happened back then. Actually I have video material shot with my dad's drone at the graveyard where it all started. It's waiting to be edited. I think it's time...
3. Make a journal of important processes in your business (in my case the development of a product). If it's interesting, people start following your journey.
4. Do you need funding for a project? Promote your project on Kickstarter. A promotion video is the main condition for joining. It's marketing and fundraising in one.
718 comments
Actually, Ine, in my opinion the best use of video for any artist/craftsman is to show how a piece of art/craft was made… often you don’t even need your face in the video (if you don’t want to) - just your hands and any tools/machinery you use.
You can tell the story of the work, plus the thought behind creating it in a voice over.
This video will help sell anything by attaching the story to the work, but even more than that - it will give the client something to show their friends… something remarkable…
175 comments
Nice! Thank you, you're right. It's not very difficult to make such a video. I have some ideas, I know what to do. So...
328 comments
Well @Ine, You did a great job by Implementing Nisadeh's feedback! I love your videos on Instagram! Keep up the great work!
328 comments
Fantastic Topic and this is one of my favorite Strategies on Social Media and not only On LinkedIn 🙂
Well this is what works for me since I decided to go LIVE every (working) Day on LinkedIn, Facebook & Youtube. I am now On day 450 and All my LIVE video's are being transcribed AND later published as blogposts, regular posts and snipperts.
ALSO: This Live Streaming Strategy contains also my Podcasting Strategy!
So: With 1 Video Streaming = I create more then 8 ways to publish it and RE-purpose it.
So I would highly recommend you to use LIVE Streaming opportunities If you decide to use Video Marketing.
Besides this Strategy, what really works for me:
+ Creating Reels and IG-tv videos WITH subtitels to use on Facebook & Instagram (Alwaysss use Subtitles with software like Mixedcaptions, Clips,)
+ Test everything on every platform. there are different ways and rules and Algoritmes of every platform. Do not expect that the same video will perform the samen on LinkedIn as it did on Instagram.
+ Use the 3 E-methode: Educate + Entertain + Empower with every single video! So do not just Educate but also entertain AND keep the busy with assigment to get them to implement. Those are the best video's!
+ Make sure you subtrackt from every video, also the audio = because every video (training) is a Audio-training.
69 comments
Sounds great Aramik, one question reading your post. Where do you get the time to execute this? For me it's just me, myself and I....
And video is the first to drop since I am not familiar with it.
Love your tip on the 3 E's!!
328 comments
Thanks @Frans! Great question 🙂 I totally get it! It's for me also Me, Me and Me on the Content Creation level. I do have a team of VA's and Assitantes but they do mostly the Post-production. I do have tested a lot when I Began and this is what you will need:
1: Fantastic Simpel Software which will broadcast to different Platforms at the same time (Streamyard)
2: Fantastic Simpel Hardware (Mics, Mixed Table + Audio==> Rode Mixed Table + Audacity)
3: Fantastic Simpel Content Plan (1000 days, Every Day! Every Week = a thema, every Month a theme!)
4: Fantastic Follow Up + Re-purpose Plan
5: Pig Headed Determination and Focus
Well, Like I said: I have a very tight schedule and focus with my Live Streaming Show and Re-purpose on a daily basis.
So this is how it looks like to give you an impression:
09:30-10:00 preparation Technic (Audio check, light check)
10:00-11:00 SHOW TIME! (with a clear Intro, Middel and outro) => Always having multiple 3 E'S!
11:00-11:10 => Uploading Audio into all podcasting Channels with right tekst
11:10-11:30 > Following up the LIVE Audience/Questions
11:30 = CELEBRATION 🙂
So it does cost me 1,5 hour of my daily business but the effect and amount of Expert Empire Building is HUGGGGE!
And I am not even talking about all the side effects (Fantastic Networking opportunities, JV-partnerships, Immens Visibility, Cracking the Algortime of Linkedin, Facebook and Youtube and so on...)
Well... Maybe you just need to visit me once at 10:00 on LinkedIn or Facebook or Youtube and then You'll know 🙂 Please be my guest and let me know if you are online and in the audience!
69 comments
Thanks Aramik, for your decent reply. And the invite. See if I van fit it in somewhere to learn 😉
328 comments
Let me know when you are Live with me ok @Frans? 🙂 I'd love to welcome you in my program (as I don't see who ever is watching me live every day when they won't leave a comment..)
And you are very welcome. Just let me know if you have any questions about it ok? I have been testing a long long time with it and would love to help you any way I can!
67 comments
Hi there!
What I have learned form videomarketing is that it works perfectly well on linkedIn. Video could be challenging if you are a perfectionist, some suggestions from my side;
👉 It doesn't need to be perfect! It's the message that counts. You can easily shoot valuable insights by using your phone and a little microphone.
👉 The above also means you don't need large financial budgets to create video.
👉 It's a misunderstanding that you always need to be in the video yourself.
👉 There is great video content available everywhere. When you can re-use some content which is free to share, do it.
👉 Some of my best video content was just "fun"content driving profile views.
👉 Be aware video vies on LinkedIn count diffently compared to views on text/photo, views might be less since LinkedIn only counts video views starting at a minimum of 3 seconds actual playtime.
👉 Have fun!
111 comments
OK... this one is truly a challenge for me as I HATE seeing myself on video, but after reading Nisandeh's 10 ideas I realise there are more ways to use videos for a business than having to be on one of them.
Here are some of my ideas that I came up with relevant for my business as a writer
1. PROMO VIDEO FOR UPCOMING BOOK - My friend has done several of them for her books and I could see how effective it is especially that it didn't cost her anything... except her TIME as she did it on her own with a simple video editor on her computer.
2. DIFFERENT PEOPLE READING THEIR FAVOURITE SEGMENTS OF THE BOOK - This one is also great, especially if you can get a famous (or semi-famous or even local famous) person to read it. And today it's so easy with IPhone video and then editing all the different segments.
3. ROUNDTABLE DEBATE - I'm asked to sit on may roundtable debates about writing and the future of books and literature - all I have to do is ask one of my friends to film this debate and VOILÀ - I have a video that shows my expertise and my ideas.
328 comments
Great idea's @Bina.
For some one who hates herself on video... these are great tips!
And If I may: Let them Interview you LIVE on video while you read chapters of your book and discuss improtant stuff about it.
I did this as a pre-launch strategy with one of the best Public Speaking Experts in Holland... She ended up #1 best Selling Autor in the "management book.nl" list, last year.