Let’s get close and personal… and helpful.
After the workshop My Expert Book, I’m sure you started realizing the power of answering your prospects and clients most burning questions…
But it’s not just for your expert book, or your expert YouTube channel (to be revealed in the workshop on October 27), or your blog posts… but even more so… in a small group setting live (online or offline).
So this week, we’re going to get you answering THEIR questions LIVE.
Let’s start with your MINDSET…
Answering THEIR most burning questions is a good thing…
Because:
- You can cover a lot of topics, quickly demonstrating your knowledge and experience, throughout your area of expertise;
- Your answers give them just enough to see that you know what you’re talking about, but not enough for them NOT to need your products or services that go in-depth into their specific question/problem;
- It gives them a reason to come back to you over and over again, keeping you in their top-of-mind for longer;
- It gives you dozens of opportunities to GENTLY “plug in” your paid products/services
(“to learn more how to use this tool, check out my xx product” or “if you want me to guide you personally in implementing this method, contact me for a free intake session”…) - It trains them to look at you as their personal, trusted advisor;
- And, of course, when you record your answers on video, you have the content for your expert book, YouTube channel, blog and social media posts PLUS a built-in marketing machine for your business
(which you’re going to learn in the workshop My Expert YouTube Strategy – on October 27).
IF you have any doubts how effective it is…
Just notice how you feel about my expertise after every Wednesday Q&A and Hot Seat session in this WOMB program.
Wouldn’t you want to achieve a similar effect with your prospects and clients?
Set your GOAL for this week…
Here’s a great goal for you:
I am going to demonstrate MY expertise by answering THEIR questions in a LIVE Q&A session.
How’s that for a 5-day challenge?
Choose the STRATEGY you will use…
Here is the 5-step process you could follow in order to demonstrate your expertise in a LIVE Q&A session:
- Decide if this is right for you and your audience
If yes – then make a commitment to do it; - Choose the format of your Q&A session and give it a name
This is an experimental phase, and you should keep trying different formats and names, until you find what works best for your audience; - Schedule your Q&A session;
- Design your communication plan
Don’t expect a full room without several communications; - Activate your communication plan.
PLAN your actions in your agenda…
Your next step is to physically plan this process in your agenda.
Plan to invest 10-15 minutes EVERY DAY in the coming 5 days to follow the process above.
Depending on who you’re going to communicate, when you’re going to start the communication, and how engaged they are – you will probably won’t be able to conduct your Q&A session during this week.
That’s OK – as long as you make it happen as soon as possible, so you can learn, adapt, and if necessary get my support as well as support from other WOMB participants.
Now it’s time to IMPLEMENT…
Take 10-15 minutes, right now, and…
- Day 1 – come up with as many reasons as possible WHY you should conduct a LIVE (online or offline) Q&A session;
Make sure to list all your reasons in a comment below.
When you exhausted your ideas, make a conscious decisions… “Am I going to experiment with a Q&A session or not?”
If the answer is “NO” – then let us know in the comment box below, and you’ve got yourself a one week break from the program.
If you answered “YES” – then make a public commitment in the comment box below, so we all know you’re going for it.
- Day 2 – come up with as many formats as possible for the Q&A session (Zoom, phone, over breakfast in a restaurant…) and as many names as you can think of (Q&As, Hot Seat, What would xx Do …)
Choose the format and name you believe would attract THEM the most. - Day 3 – choose the date, time and duration for your first Q&A session, make sure it’s as easy as possible for THEM and let us know in the comment box;
- Day 4 – design your communication plan – landing page, announcement, reminders, follow-up, etc…
Also decide how and where you’re going to announce it – email list, your social media channels, private messages, discussion forums and/or social media groups, ask your list to bring friends, etc…
Make a clear plan and share it in the comment box. - Day 5 – create your communication pieces, and launch it.
If the announcement is somewhere public (e.g. your blog, landing page, facebook post…) share the link to it in the comment box – maybe someone can help you spread the word.
Each day share with us in the comment box your ideas, actions and results.-
My commitment to you…
- I’m looking forward to read your process and ideas below;
- I will be there for you on Wednesday to support you with any question, challenge or setback you encounter;
- I’m looking forward to celebrate your progress and results on Friday (I’m curious to hear the goal(s) and plan you’ll come up with).
Live fully, stay awesome,
Nisandeh
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Day 5 – create your communication pieces, and launch it
So we are in the middle of creating a podcast and ofcourse when we finish it and are ready for the launch we will make it public. We do want listeners obviously. I am very excited about it.
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Day 4 – design your communication plan
There is a landing page to explain why and how people can make an appointment. For a live appointment, I do not need a communication plan as it happens spontaneously. Depending on the questions a customer has.
However, I have an collaboration with a businessfriend about making a podcast. We pick a theme (about a sustainable subject) and talk about that. I suppose it is not quite a Q & A but we can also make a video out of the podcast and we could ask our listeners to send in questions.
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Day 3
Choose the date, time and duration.
So that depends on the customer and when he/she is coming and for how long. In our shop, we ask people to make an appointment beforehand. Some people take an hour (or two or even three), some people are in and out. However, maybe it is an idea to make a video of our Q & A. Not live, but answering the (standard) questions we normally answer in our Q & A in the customer service section of our webshop.
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Day 2
Come up with as many formats as possible for the Q&A session.
In my case IRL works best. When people come to the showroom/shop they want to know about the sustainability of the fabrics and/or manufacturers, the sizes, new/best combinations and colours. Secondly the Q&A on the phone, which is mostly to make an appointment or to ask about sizes and or colours and stuff. A zoom meeting would have been fun when in a lock-down but normally it is better to answer questions directly either on the phone or irl.
It is called service and I think that is the best word for it. No need to come up with a fancy name...
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Day 1
Come up with as many reasons as possible WHY you should conduct a LIVE (online or offline) Q&A session
I conduct a live Q&A session every time I am with a customer. They ask me questions and I answer. So it is always a one-on-one session. In my line of business it is better to have IRL meetings than online. I also answer the telephone and people have lots of questions I answer 'live', meaning right away. It is inherent in this line of business, when you are selling actual products/clothing. People expect you to answer their questions. But it is a bit different from a Q & A session you organize when you are a coach or something and you provide trainings.
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WEEK 16 DAY 4 – design your communication plan
Well, I don't even have a name for my new business, let alone a website where I can create a landing page, so I'm going to start simple and at a low cost.
- making a facebook page De wijsheid van 50+ (this week)
- using striking images
- putting there my positioning statement
- putting there the anouncement of my huiskamersessie
- private messages to a selection of 50+ woman I am connected to through Facebook and personal, like my buddies and friends with a invoitation
- post a message with extra information on every saturday and tuesday until November 2.
My living room is not that big, so there will be a limit to the amount of women I can welcome into my house. That’s also a good thing because I want to keep it kind of intimate.
>> I am going to demonstrate MY expertise by answering THEIR questions in a LIVE Q&A session. <<
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Better late than never. This is where my primary communication resides: https://improveyourtomorrow.nl/26-oktober-qa-over-video-maken-en-blijven-delen/
Still working on more communication around it.
Having a lot of fun with this. And I am sure it will be easier the next Q&A when a lot is in place already.
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Date: I'm a bit stuck while I can't see when we will be ready with the implementation of the automation. It should start next week, so tuesday 16h till 18h might work. Tbd. Worst case i can do a zoom for the first one, Deloitte for nr 2 etc. .
Communication: i'm gonne mail them, and call or sms if they don't register after 24 hrs. Reminder mail and sms 1 hr upfront. Replay via mail and or whatsapp. So no public links.
Goal: demo, 4 to 5 testers, 1 hr themed questions based upon a 7' intro lecture, check interest for inner circle.
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Formats
- chez moi.
- chez eux, meaning at least 1 client attents
- a client offered to do it at deloitte, meaning I can an into to Deloitte
- officenter
- some fancy place, like a castel
- zoom + recording
- at a partners office, so the program is a double win
- in an inner circle forum with video responses
- in an online learning platform
- whatsapp group
- with an automation
- in an faq
- in a blog post
- at ams
Could be fun to host it at clients offices. The original idea was to do them at my place, but i need more furniture to do that. I could rent it, but that seems a lot of hassle.
I'll do the tech q^a on zoom, could start with Deloitte for the first one.
Name.
I'm calling it the inner circle. Might rename it when it get more clear where the experiment might be going.
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>>I am going to demonstrate MY expertise by answering THEIR questions in a LIVE Q&A session<<.
WEEK 16 / DAY 5 – create your communication pieces, and launch it.
• Before I to that I’ll first need to develop my communication strategy based on the advice I picked up from Willow and girlboss (see my answers from day 4).
• After that I will set up a scheme from which content to create and how many knowledge clips of each type of content.
• After that I will put them into social media content planner.
• Then I will start recording, editing, publishing, measuring and
• I will make a start in the period from October 17-20.
• I will not start public publishing before January 2023 as mentioned in earlier posts.
• Once ready I will share them with this community
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>>I am going to demonstrate MY expertise by answering THEIR questions in a LIVE Q&A session<<.
WEEK 16 / DAY 4 – design your communication plan – landing page, announcement, reminders, follow-up, etc…
As I have no knowledge on content planning for social media, I’ve searched internet for advice and got attracted to the advise from Six Pillars to Win at Social Media - Willow.pdf and Break the Social Media Algorithm by girlboss + Dash Hudson on how often to post E-Book: Break the Social Media Algorithm (dashhudson.com)
I needed to understand the strategy and guidelines for how and what to post before I start building by communication plan.
The Social Media Management Tools I’ve came across which looked interesting to me where
o Later (One social media management tool) – Just drag & drop to plan
o Brandwatch
1. CONSISTENCY
• Post a minimum of two times a week on both your personal channels as on your business channels.
• Posting at a consistent rate
Firstly: Posting every week at a consistent rate. Never leaving a gap. Always having something out there.
Consistently showing up in your audience’s feed. It’s also the key to be remembered and stick in people’s minds.
The second one: Consistency in the language you use, the visuals you use, and the tone of voice.
• Content Calendar
Start by listing all the special moments taking place in your organization, in the lives of your clients or in your own life. Launching a new product?
Welcoming a new hire? Your clients have to pay their taxes?
Next, plot all these moments on a calendar. These moments can turn into posts later that month. I call these moments “events”, since they are
unique and only happen now and then.
Besides those unique events you should always create some extra spots in your social media calendar to provide value.
• PLAN EVERY MONTH AHEAD
• Social media calendar
Maintaining a social media calendar lets you plan ahead, batch your work, avoid multitasking, and note down all your creative brainwaves for later.
I need to commit to how often and what I will be posting. Without this plan at the start of every month I’ll be lost.
Basically it’s the best way to make sure I’ll never find myself desperately scrolling through generic inspirational quotes hoping to find something to
post ever again.
• Frequency
A much debated question. How often should I post per week? This might already come as a shock to you. Multiple times per week? Yup, that sounds
about right. The biggest reason is that one single post per week will only reach a fraction of your followers. Not everyone will get to see that post
in their timeline. Unless you always get crazy engagement. LinkedIn itself recommends posting every business day on their platform. Other
platforms haven’t put out any recommendations. We recommend posting 4-5 times a week. But doing that every week can be difficult when you’re
starting out.
Remember: Quality over quantity.
If you can’t commit to posting 2 quality posts every week, you certainly won’t start posting 4. So instead of just filling 4 posting slots with subpar content, post 2-3 quality ones. It’s good to set a realistic goal. Of course if you’re comfortably posting twice a week, surely doubling that won’t be a big change for you
How often should I post?
Advice from Break the Social Media Algorithm by girlboss + Dash Hudson on how often to post E-Book: Break the Social Media Algorithm (dashhudson.com)
• Make sure your content plan aligns with your bandwidth and resources as well.
• If you’re a team of one, posting to feed 3x a day and to stories 1x a day might be unrealistic.
• What’s manageable and realistic for your team?
• You can always scale up if you find you have bandwidth to spare.
• As you build creative content brainstorms and calendar planning into your routine, one important rule for consumer-facing brands is to strike an
effective balance between your promotional posts and organic content.
• We like the 80/20 rule, where ~80 percent of your content is authentic, unbranded editorial content, and about 20 percent of your posts are
dedicated to selling a product or service.
• FOCUS ON ONE SOCIAL MEDIA PLATFORM AT A TIME.
Crush. One. Channel. At. A. Time. Distributing your focus between all your social media channels at the same time will likely not succeed. Why? Each
of them requires a specific approach and specific types of posts. For example, you can’t just share articles or blog links on Instagram. Interpret
researched what people are looking for on each platform
• USE CONSISTENT BRANDING AND TONE OF VOICE
There are a gazillion brands on social media trying to get the precious attention of people online. So, making your message stick has probably never
been more difficult. But on the other hand, it’ll never be this easy again. So here’s how you can stand out with your branding consistently.
Build a Persona & Visual Identity
• Start with your building your brand persona. If you have been in business for quite some time, you can even ask a few of your customers how they
perceive you. What words come in to their heads when they think of your brand? That’s a great starting point.
• Next, figure out the visual elements that complement that persona. It doesn’t have to be a complete brand guide. Just figure out a colour palette,
some visual elements (patterns, shapes, pictures) to go with it. Needless to say, it’s easier to stand out with brighter colours, but if your brand
warrants a more sober outlook, stick with that.
2. VALUE
• A pay-it-forward mentality is an important mindset to win on social media.
• This means that you should be giving before ever even thinking about asking something.
• Sharing your knowledge with your network is a solid way of creating a value-perception about yourself and your business.
3. CONTENT MIX
• Stay relevant by sharing a diverse mix of different content types.
• This will help you to stay interesting for your audience, but will also help you to achieve certain business goals you might be looking to achieve
Guidelines for a good Content Mix
You need to keep the interest of your audience with a good content mix.
Nice splashes of colour on your visuals to get their attention, generous helpings of information to get their buy-in, and promos to get them walking down your funnel.
Content Mix
The rule of thirds:
• 1/3 social engagement,
• 1/3 curated content
• 1/3 original content.
• 1/3 of your updates are about you and your content (original)
• 1/3 of your updates are for sharing content from others and surfacing ideas (curated)
• 1/3 of your updates are based on personal interactions that build your brand (social engagement
4. EMPLOYEES
• Your biggest asset is the people you work with every single day. Period!
• Make sure to capitalize on this the right way.
• Asking your co-workers to engage with the content you share is a great way to grow your audience the right way and build a valuable followership
5. ENGAGE
• Make sure people know you’re invested in your company, your people, and your projects by engaging with what’s going on, on social media.
• Make sure to interact with matters that are linked to you and your business to stay on-point.
6. PERSONALITY
• Humans connect with humans and although a company is basically a group of humans, your presence on social media must radiate personality.
• Show yourself as you are and nurture authenticity by always keeping it real
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>>I am going to demonstrate MY expertise by answering THEIR questions in a LIVE Q&A session<<.
WEEK 16 / DAY 3 – choose the date, time and duration for your first Q&A session, make sure it’s as easy as possible for THEM and let us know in the comment box;
My first Q&A session was today. It was a try out with the second person whom I'm helping with the start of their Airbnb against collecting all their questions and gaining advice on the kind of support prospect and customers will want.
Date: September 9th.
Location: At the home of my prospect.
Time: 1st part at 10-12 a.m. General information on Airbnb and 2nd part from 2 – 4 p.m. Setting parameters
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Day 3, 4, 5 - will do them when pre-launching the new online program.
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Day 2
Formats:
Zoom
Youtube live
Facebook live
Live classroom
...
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Day 1
WHY
To answer their questions
For my expert position
For serving the audience
To gain more insight in their needs
To get inspiration for new products
To build my Youtube channel
To create content for social media
To plug my online programs
To attract more ideal clients
To get them opt in on my mailing list
“Am I going to experiment with a Q&A session or not?”
Although I this it's a great assignment; my answer is: No. Not for now.
I'll use this as a pre-launch strategy for my new online program.
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Day 5
Another thing from what I said about yesterday is that I already do. And that often think that it has to be bigger. When it comes to that, I find it very scary.
For now it's just going well and all steps are energy and movement and then something happens. Material to get on with.
Celebrating is to be aware of that because it does bring an intense feeling of happiness and certainly to see what has happened.
It's almost full moon again and do another liver / gallbladder cleanse this weekend and a high colonic flush on Monday. I can let go of things again.
Grateful for pad with this training that is in sync with my process in what I need and what the next step should be.
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Day 5 – create your communication pieces, and launch it.
I did't bring it in the open.
Just for existing clients.
There ar 10 parents on the list, see how it works (the VIP session is today)
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Day 4 – design your communication plan
1. Mail
2. Phonecall
3. welcome mail
4. reminder/mail
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5. its today!!! whatsapp
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Day 3
choose the date, time and duration for your first Q&A
zaterdag 8/10
from 13.00 t0 15.00
in a restaurant/ VIP lunch
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day 2
Choose the format and name you believe would attract THEM the most.
1. Ask Maria
2. casus /hot-seat
3. at my kitchen table
4. parents mastermind
5. parents-inter vision/ this is how we do it
6. from your own practice / bring your own
7. how to deal with ....
8. how would you solve this....
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Day 1
WHY you should conduct a LIVE (online or offline) Q&A session;
1. to answer the questions THEY have
2. to help them get more conscious around the subject
3. to show my expertise
4. to give them a place to go to with questions (platform)
5. to increase know like trust
6. to find out about the best content for a book and let them know its coming
7. to repeat tis kind of sessions and let them bring friends and family
8. to be in contact with IC
9. The world changes so questions might change (keep in touch with the field)
10. It's feels like a place for the client (feel seen and heard)
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I had a great week,
Got someone who made notes during a workshop I gave and wrote down all the questions. Working smarter:)
I will make short video’s of them and make blogposts.
I can see now that when I make little peaces of it I will have lots of content. And be at service.
Work in progress.
Didn’t get to the posting part and video.
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Day 5
Ah I did not mention my blog! So I can immediately write a blog about the Q&A.
This is the blog: https://www.fodmapfoodies.nl/fodmap-3/qa-live-vraag-me-alles/
And the post is published already on Facebook: https://www.facebook.com/fodmapfoodies?locale=nl_NL
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Day 4
As I mentioned I scheduled my 2 Q&A as announcement posts on the same social media plaform on the same day.
And I have 2 mailings ready (to subscribers and customers) in which these Q&As with dates and times are mentioned.
What I also can do, is make some stories for the coming week about these Q&A's.
And I know myself, I will already make them... :-). Stories are easy for me
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Day 3
I immediately scheduled 2 moments: October 13 on Instagram and October 14 on Facebook. Both days at 12 noon
I scheduled this on these social media channels as a post that is scheduled around 8 o'clock the same day.
And I have 2 mailings ready planned (to subscribers and clients) in which these Q&As are mentioned with dates and time and where it is.
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Day 2
The formats in which a Q&A can do
- Via ZOOM
- Via Webinar software system
- Via social media platform such as Instagram, Facebook, YouTube etc
- Offline on a location
- Zoom
- Whatsapp or Telegram groups
- On a congress/seminar
- Phone
How can I best attract the prospects/clients? I Think quite anonymously, so my prospect/customers via social media channels. My ideal customers prefer to do it via zoom or telephone, but I have actually already done that in the section 'What does my ideal customer want'.
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Because why would I do Q&A?
- Engagement followers and potential clients and current customers
- Due to online visibility live, my follow-up posts will be better seen and read
- I learn from the questions
- I can use (some) of the questions again as content for my book, for videos and for blogs
- After a live Q&A I can make a call to action such as referring to my online program, or to a next plannend (or on demand) webinar
- If I like it, I can do a Q&A more often on a social media platform, which increases my visibility and probably followers
- It teaches me to get out of my comfort zone a bit by showing my own face, and because it's always something technical, going live is always exciting. Also technically. If I like it, I can schedule it more often and more regularly
Yes, a Q&A - I'll do that!
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We managed to map out all the questions, with those fantastic tools.
The webinar was really mindblowing. I completely underestimated how important it is to simply start answering questions.
Not all questions have been answered yet, but we try to do that as soon as possible. A LIVE Q&A session is not possible for now, I can't pick that up so soon. The pre-work has been done and that is something to celebrate for us. So far so good.
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Day 4 Communication plan
We will have two types of Q&A’s:
1 for management of our (new) client(s)
2 for an open audience
Our plan for the management session is that we “sell” it to our contact at our client. After that we will make an email together to get the management interested and committed to the session.
For the open audience the plan is like:
1. Create a landingpage on our website and put it on the agenda page
2. Create a new webinar in webinargeek
3. Write short text for announcement on LinkedIn
4. Write short text for announcement by email
5. Write two follow-up mails and posts
6. Divide our (small) maillinglist in three groups (Product Owners, Managers, others)
7. Send mail to new mailinglist (2 weeks before session)
8. Send whatsapp to well-known contacts
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Goed bezig buddy. Mooi je commitment om dagelijks ermee an het werk te zijn. Je ziet en voelt mogelijk ook je groei in kwaliteit
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Day 5 07-10-2022
— create and launch your communication pieces.
If the announcement is public somewhere (e.g. your blog, landing page, Facebook post...), share the link to it in the comment box - maybe someone can help you spread the word.
This is the link to the call on LinkedIn and every thumbs up is more than welcome. Many thanks to my buddies for changing the question session from 'Live question and answer on authentic leadership' to 'Live question and answer on developing your own leadership style'.
https://www.linkedin.com/posts/marceldassenauthenticiteit_live-vraag-en-antwoord-op-het-ontwikkelen-activity-6984085913802801152-FV4L?utm_source=share&utm_medium=member_desktop
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Day 5 – create your communication pieces, and launch it.
- Made promotiontext for the Q&A event, to be published in the regular parent info schoolbulletin.
This action and also reminding parents in the school app. should lead to 20 to 50 participants.
The participants will get an email with all details one week before the event and 2 days before the event.
After this experiment I will evaluate how to go further and edit the video content.
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With this weeks assignment I had a different thing in mind. I think the ideal a Q+A is fantastic. I have one main reason for this: I am trying to hard to deliver value with content that I forget (their) context. Also 'what if I could do this by removing stuff, instead of adding'- I wanted to make it as easy and valuable as possible.
Further, I asked a couple of weeks ago how to close a deal, in the situation that the ones that want my help, don't pay for it- management does. And management is not persuaded by content (so much). The Q+A is perfect way of tapping right into their questions, frustrations and problems, and building trust at the same time.
So I have been pushing Q+A sessions at different talks this week. Still have to market them better, so I will think of 10 names (I forgot that bit). I think within some weeks I will have 2 (to 4) Q+A's with different management teams.
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Day 3 and 4. Date + plan with actions.
The official name: Q&A over video maken en blijven delen.
Values: Joy, Growth, Focus
Goal: 26-10 - 75 registrations and 20 questions to answer
Subgoals:
19-10 - 50 registrations and 10 questions to answer
12-10 - 25 registrations and 5 questions to answer
Actions:
Max: Create an opt-in page for the registrations
Get Robin an e-mail address
Create visual posts for: How do you hold the camera? - How to do lighting - Start with the answer
Create a video about: These are the materials I use.
Robin: Write the first e-mail people will receive
Create these video's and post them: Invitation for the Q&A, 2-3 video's about preparation
Share the invitation in our coach group.
Support. Who can help us invite people?
Jeroen
Iris
Nienke
Mark
Coach group (week later)
Anouk
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Day 4 – design your communication plan – landing page, announcement, reminders, follow-up, etc…
Also decide how and where you’re going to announce it – email list, your social media channels, private messages, discussion forums and/or social media groups, ask your list to bring friends, etc…Make a clear plan and share it in the comment box.
My communication plan for my event on 26 th of october:
1. announcement: in online school newsletter
2. reminder: in parent group apps
3. reserve paid seat by email including their phone number as well for payment (and questions).
4. possibility to bring in questions in advance by email as well.
5. call to action in the event: join the course of 8 lessons, if you decide in 48 hours you get a discount.
6. follow up: announce in the event that I will call them possibly in a few days, to ask some feedback.
7. edit the video of the evening for several occasions to reach more parents.
8. Put the video on my website (front end of my academy).
9. ask parents for testimonials.
10. write a blog about the event.
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I am going to demonstrate MY expertise by answering THEIR questions in a LIVE Q&A session. Yes. Tonight.
Ok, yes: I was wondering long wether I could go for it yes or no.. somehow I made it happen, I will do a Q&A TONIGHT with 9 of my customers.. long story short, all things come together.. I did a 80 panel project for them with the builder of their apartments, now I will probably make an upgrade for them. Excellent opportunity, and I made it happen.. so I'm happy to share and commit. Sorry for the late commitment, I keep you posted.
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Sounds exciting.
We’re looking forward to read your update, Matthias.
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WOW Matthias well done!!!
I'm looking forward to hear your update Monday morning in our call.
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Goed bezig buddy
Ik mis nog wel je inbreng van de andere dagen 🙂
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I love the way of working with questions. It keeps your audience captivated and interested. I am sure that a lot of people will maybe not think of the questions but recognize the problems.
I will not work with a Q & A session. My customers prefer to talk about the salestraining and coaching in a 1 on 1 session.
But I could do it for the salespeople themselve. But I do not target them.
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Day 4 – communication plan – landing page, announcement, reminders, follow-up, etc…
I will schedule it one week in advance, I will invite daily in Stories and I will inform my email list in my newsletter Sunday before
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Day 3 – date, time and duration for first Q&A session
Friday 21 October 6PM Instagram Live
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Day 4 06-10-2022
– design your communication plan – landing page, announcement, reminders, follow-up, etc…
The website page on my website is ready with an ActiveCampaign form to enumerate the questions with an email in response that they will receive the link to join the live session. I will start with an announcement on Friday (tomorrow) on LinkedIn, Facebook and Instagram with a link to the page of my website. This live session will mainly be a test to see how things are going. It was immediately a refresher course for ActiveCampaign. On Monday and Tuesday I repeat the call on LinkedIn, Facebook and Instagram. On Wednesday 12 October I will send the link to FaceTime and the live session will be from 11 am to 12 noon.
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day4 Share plan.
In my online (facebook/LinkedIn/tiktok/Instagram) messages I will from now on make a call to action to live session.
What would the bicycle mechanic do?
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day 3
Every Wednesday at 6:00 PM to 6:30 PM and starting October 12, 2022
What would the bicycle repairman do!
I wanted to do facebook live. Are there any suggestions?
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Share plan.
In my online (facebook/linkedin/tiktok/instagram) messages I will from now on make a call to action to live session.
What would the bicycle mechanic do?
I find it very difficult to make a plan out of it. I find that I am busy with too many things at once. G This takes the focus and quality away from basically everything I do.
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Q&a:
For alumni I schedule for 17th of October
Lunch with me -online va zoom
Ask all your questions
6th of October special workshop in Bussum.
I will answer all the questions and demonstrate my expertise with fun and ease:)
And take notes of questions I can answer in future training etc
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Formats:
Q&a:
- zoom
- speakevent ( I have one Thursday) I will give and ask questions
- live @home
- invite a special vip group for a call or lunch
- you tube /fb /insta live
- short movies on socials
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WEEK 16 DAY 23 – Date, time and duration
Choose date, time and duration your first Q&A session, make sure it’s as easy as possible for THEM and let us know in the comment box.
Format: Living Room Rally / Huiskamersessie.
Name: The Wisdom of 50+ / De Wijsheid van 50+.
For my first session:
- Date: Saturday November 5, 2022
- Time: 14:00 hrs
- Duration: 1,5 hrs
>> I am going to demonstrate MY expertise by answering THEIR questions in a LIVE Q&A session. <<
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Day 3 – choose the date, time and duration for your first Q&A session, make sure it’s as easy as possible for THEM and let us know in the comment box;
wednesday 26th of oktober. I will organize an two hour event between 7.30 en 9.30 pm for parents at a school in my city with a co trainer about communicationproblems in families, causing a lot of stress. In the event I will ask the participants to come up with as many questions on topics as possible to be answered now or later. The school supports me in organizing and promoting the event.
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That’s fantastic news, Alma, that you get the school to support (and hopefully promote) the event.
Looking forward to hear how it was.
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Day 2 Formats and names
Formats:
1. Teamsmeeting
2. Zoommeeting
3. Whatsapp videocall
4. Within the Digital Product Owner meeting at my assignment
5. Live at the next Scrum Gilde Amersfoort meeting
6. Live on FB
7. Live on Youtube
8. Webinargeek
9. VIP session during breakfast, lunch or a drink
Names:
1. Q&A for Product Owners
2. Vraag het aan Henny
3. The Product Owner Hotseat session
4. Live Q&A, 10 of your PO questions answered
5. Q&A; Answers to the questions you've never asked
6. Product Owner VIP session
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Hi Henny,
love that you intend to use Whatsapp videocall as a format. That is easy for everyone to use. No additional login information and always close at hand.
Never heard about Webinargeek. What are your experience with this format?
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Hi Marie-Louise,
Webinargeek is a tool to support webinars.
After I wrote down and published my formats I realized that with Webinargeek you don't see your audience and the only way to ask questions is by chat. So I'm not sure it's the right tool for a A&Q session.
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Day 2. Possible names
For the business program
• Business issues on the sofa Q&A
• Management question marks Q&A
• Solving business issues Q&A
• Answers to your business questions
• Your business issues answering machine
• Business Q&A Bites
For the self-development program
• This time it’s Personal Development Q&A
• Help with Self-help Q&A
• Self-help … Help! Q&A
• Everything you always wanted to ask about self-help
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Day 3 05-10-2022
– choose the date, time and duration for your first Q&A session, make it as easy as possible for THEM and let us know in the comments box;
Wednesday, October 12 from 11 a.m. to 12 p.m. They can submit their questions on a furnished website page and I place the call on LinkedIn, Facebook and Instagram.
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Hey there,
YES - I already do a Q&A once a month for my clan, and I really love it.
It is via Zoom.
They submit their questions before the session starts and we make hot seats and a kind of "What would Cornelia do?" after the group has finished brainstorming for the person on the hot seat.
Afterwards I ask the person to choose the favorite idea and to commit to implement it in the next xxx days.
I somehow get less questions - i guess because of this -, but this is what they paid for 😁
I communicate this in my newsletter, to bring new people in my clan and on the community-plattform.
Sometimes I do posts on social media but since I am still looking for a VA, this is not very often.
I mention it also in my online trainings which I am doing for an organisation serving founders and new business owners.
Here is the link to the landingpage - in german: https://www.cornelia-dalsasso.at/der-unternehmerinnenclan/
Since the last workshop I am collecting the questions I get in the Q&A Sessions too 🤩
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>>I am going to demonstrate MY expertise by answering THEIR questions in a LIVE Q&A session<<.
WEEK 16 / DAY 2 – These are the formats I will (look into, test and) use as possible Q&A software for my session (Zoom, phone, over breakfast in a restaurant…)
FORMATS IDEAS
YouTube Shorts (Morning Fa.Me) – max 60 sec
YouTube live (know that it exits. Will find out how it works)
ZOOM sessions
Instagram sessions (seen how it works, will learn how to use it myself)
MS TEAMS session
Meeting Pulse (heard about it but have not yet used it)
Top 8 Q&A Platforms – Google - September 22, 2022
• Stack Overflow for Teams.
• Bloomfire.
• Tribe Community Platform.
• Tettra.
• Rungway.
• Starmind.
• Together Mentorship.
• AnswerHub.
Once I have build up a client base I will start offering
• Personal meetings at home (thanks to Max)
• Meetings at someone else’s home (a la Tubberware party) (thanks to Max)
• At a beautiful location offering breakfast, after work drinks, Sunday Morning champagne brunch or high tea
NAMES I have in mind
• How to decide on whether or not to start your own money making Airbnb
• Q&A session on “How to become a SuperHost”
• Hot Seat Session with a 6 x SUPERHOST
• ….
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In order to ensure I deliver the utmost value to my prospects and customers I’ve searched internet for research on what motivates people to pose questions. This is what I’ve found which might be of interest to other than myself
MOTIVATION FOR ASKING: While there are many different ways of fulfilling information needs, a large number of people are asking questions in online Q&A services. What motivates people to take advantage of those systems? And what do users expect from using these systems? Choi (2014) surveyed 200 people who actively asked questions on Yahoo! Answers, and asked them the motivations and expectations of asking behaviors in online Q&A system. The five most significant factors of asking behaviors in the survey are:
• Learning; Self-education through acquiring information
• Having fun asking a question
• Seeking advice or opinions for making decisions
• Finding relevant information
• Gaining a sense of security through knowledge
EXPECTATION FROM ASKERS: The next step regarding the cycle of question and answering behaviors is for askers to assess answers to see if answers meet their expectations from information needs. In the same survey examined by Choi (2014),[9] the most desired factor was “Additional or alternative information (4.03 / 5)”, followed by “Accurate and complete information”. It is interesting that factors related to information itself surpassed “social and emotional support (2.47 / 5)” which is related to affective needs.
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The name and format I believe will attract my prospects the most are
NAME: “How to decide on whether or not to start your own money making Airbnb”
FORMAT: YouTube Shorts (Morning Fa.Me) + Instagram
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Perfect name! It refers to the moment of decision making, which is a safe place to start the connection with you. No strings, but you are there. Superb!
I wonder If YouTube Shorts are the way to reach your ideal clients. I do think it is a nice way to establish yourself as THE expert.
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Thank you so much for your comments Manny. I love to learn more about your questionmark regarding YouTube Shorts as a resource for sharing my Q&A's. I thought of it as sharing knowledge clips and Instagram as the platform to share more detailed Q&A sessions. But I love to learn so please do share your thoughts with me.
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Very interesting, Marie-Louise. I am curious how you might connect these findings to your ideal clients. Are they inclined to use this way of gathering information? If not, what are their ways? How do they find out what they need to know and how can you anticipate or - better even - be there for them before they do?
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>>I am going to demonstrate MY expertise by answering THEIR questions in a LIVE Q&A session<<.
WEEK 16 / DAY 1 – This is WHY I should conduct a LIVE (online or offline) Q&A session;
When you exhausted your ideas, make a conscious decisions… “Am I going to experiment with a Q&A session or not?”
I’ll start with the last question: “Am I going to experiment with a Q&A session?”. The answer is YES. I’m absolutely committed to do a Q&A. As I am starting out with a new business and not at all experienced in using social media platforms, other than Airbnb for commercial reasons I do appreciate that I am on a trail and error journey. But I’ve figured out a way of doing it. How I’ll go about it, I’ll mention on Friday when celebrating this week’s process and progress.
I’ll do it because
• It’s a great way to get to “meet” with potential clients
• It’s a great way to collect all the questions (and concerns) they (might) have.
• Their comments will enrich my product(s)
• If done cleverly it can be a start of a community which will add great value for later (look at the W.O.M.B. Hot Seat Sessions)
• My prospect will get to know me (like and trust me)
• It will allow me to share and demonstrate my knowledge and experience throughout my area of expertise (Nisandeh)
• It will enable to inspire my prospects enough to “ask for more”
• When done well it is a great front.
• It will allow me to practice which topics to covers based on the questions from my audience which again will enrich my products and even create more products.
• When supported with my book, I become the THE EXPERT in the field.
• It enables me to build me expert position
• Recording my answers on video, I’ll have the content for my expert book, YouTube channel, blog and social media posts, PLUS a built-in marketing machine for my business. How? I will learn all about it in the workshop My Expert YouTube Strategy – on October 27).
• …
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I just thought of some more reasons why doing an Q&A is crucial for my business
• When done well it creates a great user experience generating trust, curiosity and a firm believe that my Prospect can achieve his/her goals within only 1.5 hour with a limited amount of effort
• Provides a concise response quickly and effectively (Semrush blog)
• Empowers the user to confidently use my products (e.g. site, training, checklist etc.)
• Assists the completion of a purchase (Semrush blog)
• Reassures my prospect about taking the next action
• Instills trust in my prospect that if there is an issue, I can help her/him solve it
• Reduces the burden on customer services and complaints, friction and frustration which can eventually make me loose my customer (if there is a need for customer service, my prospect has already turned into a customer 😊 which is of cause reason to celebrate but also to make sure I remain the EXPERT and TRUSTED Partner
• Increases conversion and checkouts (Semrush blog)
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I love the thoroughness with which you answer the questions for yourself and the way in which you empathize with the position of your prospective client and thus strive for the greatest reciprocity and value. Your commitment, enthusiasm and warmth inspire me, Marie-Louise. Knowing now who your ideal clients are, I challenge you to go even further and elaborate on the trust-part. Bring who you are into your WHY; it will make it even stronger.
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Day 2 – come up with as many formats as possible for the Q&A session (Zoom, phone, over breakfast in a restaurant…) and as many names as you can think of (Q&As, Hot Seat, What would xx Do …)
Choose the format and name you believe would attract THEM the most.
Format ideas:
- Zoomsession
- ms teams session
- facebook life
- youtube live
- in a workshop: playful question and answerbeehive game ( with small groups: group with most questions asked in shortest time wins....)
- vip lunch, breakfast, picknick
- write down your questions on an subject on cards in a pause of an program, to be answered later.
- invite people in my livingroom
- book a meetingroom
- invite people on a boat trip (they will stay till the end)
- call or meet people one on one
- website service any question will be answered
Names:
- Parenthood trouble shoot Q & A
- everything you always wanted to know about parenting but didn t ask!
- family communication: no go area?
- live q&a with me and... Another expert.
I choose as Name:parenthood troubleshoot and format workshop.
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Yes I'm going for it,
First exercising on my first three exercise-cliënts for the training Persoonlijke Kracht.
But I'm going to do it in private one-to-one-sessions to exercise with.
And after that I will decide to mske it bigger, online or live.
I am going to demonstrate MY expertise by answering THEIR questions in a LIVE Q&A session.
As many reasons: (summary Nisandeh)
* it's close;
* it's personal;
* it's helpfull;
* it's powerfull;
* can cover a lot of topics,
* quickly demonstrating my knowledge and experience,
* throughout my area of expertise;
* my answers give them just enough to see that I know what I'm talking about, but not enough for them NOT to need my products or services that go in-depth into their specific question/problem;
* It gives them a reason to come back to me over and over again, keeping me in their top-of-mind for longer
* It gives me dozens of opportunities to GENTLY “plug in” my paid products/services;
* It trains them to look at me as their personal, trusted advisor;
* And, of course, when I record my answers on video, I have the content for my expert book, my Tube channel, blog and social media posts PLUS a built-in marketing machine for my business;
As many reasons: (other own reasons):
* it gives me training in talking about and explaining my expertise-subjects;
* it helps me to learn to know what are the questions and in which way to answer those in the best possible way;
* it's nice and fun to explain it to my closest people, to get them understand more on what subjects I'm working;
* it might help me to discover new subjects of expertise;
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Day 2 04-10-2022
– come up with as many formats for the Q&A session (Zoom, telephone, breakfast in a restaurant…) and as many names as you can think of (Q&As, Hot Seat, What would xx Do…)
What I realize is that you are dealing with two formats. Collecting the questions and answering the questions. When collecting I want to prevent this from being an entrance for spam. My website is best protected against spam.
1. My website to collect and link to a live session to answer: FaceTime, Skype, Zoom and Teams
2. Post the call on Facebook, LinkedIn, Instagram and refer to the website page
Choose the size and name that you think would attract THEM the most.
I choose to collect my website page, the call via Facebook, LinkedIn, Instagram and answer live via FaceTime.
The name 'Live question and answer on authentic leadership'
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Day 2. Give it a name and a format.
I was giving a workshop last night with another trainer. I suggested to do a Q&A follow-up together, so now we are both committed. (I have some questions about this tomorrow. But for now it will also be a great commitment device 😀 )
It's called the Visibility Q&A with Max and Robin. (I am not sold on the word visibility at all.)
Or any of these names:
- Online presentation Q&A
- Show yourself
- Het antwoord op al je vragen (over zichtbaarheid, websites en online presentatie)
- De veelgestelde vragen over zichtbaarheid met Max en Robin
- the Visibility Q&A with Max and Robin
- Websites voor coaches en trainers: Wat wil je weten?
- Live support.
(Everything below this line is carefully borrowed from all of you)
- Vraag advies aan Max en Robin (Thanks Leo)
- What would Max and Robin do? (Thanks Nisandeh)
- Wat zou je doen als je mij was? (Thanks Lola)
Possible formats:
Streaming services:
- Facebook Live
- Instagram Live
- Twitch
- Youtube Live (Is that what it is called?)
Conference software:
- Zoom
- Google meets
- Teams
Live meetings:
- Book a room somewhere on the highway
- Book a room somewhere near a train station
- Invite people in my house
- Invite us in someone else's house
- Hire a room in a cinema (it's very likely we want to use a screen, so why not the biggest screen)
Asynchronous
- Reddit AMA
- Use a page on one of our websites (much like WOMB )
- Use a facebook page
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I love the idea of inviting someone to your house or to do your Q&A in someone's elses house. It's like the Tobberware parties which use to be very successful. If you don't mind I would love to adopt your idea.
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I think that for your concept of BnB's it is super fitting. You can start with a gift to make their place look even better (Like an empty name sign, because houses with a name go for a higher rate).
With Sunny Games we wanted to set up a similar concept, but the margins on the products and the amount of products a customer purchased (over the total customer life span) was just too low.
I do this for a different training organisation and there it is very succesful. Your comment made me sell this idea even more to myself.
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Thank you so much for your idea of bringing a gift to the HouseParty Q&A. I've never thought about that before but used your idea with great success yesterday when I had my first HouseParty Q&A. It is the little personal gestures which make us stand out in the crowd and make people remember us.
Thank you!!! Next time I'll personalize my gifts with my logo and a tekst like : Experience the Gift of Caring
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WEEK 16
DAY 2 – WHAT FORMAT
Think of as many formats as possible for the Q&A session. Choose the size and name that you think would attract THEM the most.
1. Facebook Live
2. Instagram live
3. tik tok live (only possible with 1000 followers)
4. LinkedIn live
1. Ask Leo for advice
2. What would Leo do?
3. Live: What would the bicycle repairman do?
4. Live: Sports bike repair and maintenance questions
5. Live: E-bike repair and maintenance questions
6. Live: City bike repair and maintenance questions
7. Live: Repair and maintenance questions Cargo bikes
8. Live: Ask your question to the bicycle repairman
9. Live: What do you want to know about a bicycle repair shop?
10. What do you want to know about the bicycle repair shop? Online and then video covering the topics.
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Going through your list Leo, I have no doubt you are going to be very succesful. Looking forward to following you on your journey.
I've noticed you've thought about using TikTok which is understandable as it is the most popular social media platform at the moment next to LinkedIn.
Working within IT and following the news closely please be aware that in a letter dated June 24, 2022, Brenda Carr (Federal Communications Commisioner) told Tim Cook (Apple CEO) and Sundar Pichai (Google CEO) that "TikTok poses an unacceptable national security risk due to its extensive data harvesting being combined with Beijing's apparently unchecked access to that sensitive data." The US military banned its members from using TikTok on government devices or at all in late 2019 and early 2020, as did the Transportation Security Administration together with some other federal agencies.
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What do you wanne say?
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Haha fair enough!
I wish to say: Don't use TikTok. You'll get uninvited guests looking over your shoulders.
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WEEK 16 DAY 2 – WHICH FORMAT
Come up with as many formats as possible for the Q&A session. Choose the format and name you believe would attract THEM the most.
Formats
1. Zoom-session
2. Tea / coffee in a nice bar
3. Breakfast in a restaurant
4. LinkedIn Live
5. Facebook Live
6. Workshop
7. Nature Walk (small group)
8. Campfire session on the beach
9. Picknick in a park
10. Living room rally
Names
1. Zelfontwikkeling voor 50+
2. 50+ Retreat
3. Reinvent yourself after 50
4. 50+ spiritualiteit
5. What would Manny Do?
6. 50+ Life Guide Session
7. Vrouwelijke Vijftigers Vraagbaak
8. 50+ Transformatie Rituelen
9. Vrij & Vijftig+
10. De 50’ers metamorfose
I choose…
Format: living room rally (huiskamersessie)
Name: I hesitate between Vrij & Vijftig+ and De 50’ers metamorfose and What Would Manny Do.
Your feedback is welcome.
>> I am going to demonstrate MY expertise by answering THEIR questions in a LIVE Q&A session. <<
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Don’t know what Living Room rally, but curious, Manny.
Love the idea of nature walk in small groups, although I understand the constraints.
Something about the name…
‘What Would Manny Do’ fits when your audience/clients already see you as an expert.
I think it might be challenging to bring new people to a session with this name…
Just my 2 cents…
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Yes, you are right. I won't use the 'What would ... do'-format.
Livingroom rally sounded nice in English. With rally I refer to the meaning of 'recovering in health, spirits, or poise'. But I won't use the English title. I would name it a 'huiskamersessie'.
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WOW Manny you've got some lovely ideas for your Q&A session. Being one of your Buddies and a representative for your target audience and having experienced a little bit of what you will offer me as I client, I can't wait to join your session. I like the idea of a "Living room session " (Huiskamersessie) as it reflects the intimite atmosphere you wish to create.
As for the name I do agree with Nisandeh that in order for prospects to react to "What Would Manny Do?" you first need to build a community of happy clients around you and to build positive reviews.
Representing your target audience I've looked at your choice of names as if I was a strangers thinking which want would make me enough curious to join in. "50+ Retraite (2) " was the first which jumped to mind followed by "50+ Transformation Rituals (8)". For the latter I would however need some more information to know which kind of transformation we are talking about.
Then I looked in my bookcase for names of books which names have caught my attention and made me buy them. Two "jumped" out at me and I wish to share their titles with you as I believe they can be of inspiration to you: 1) "The Wisdom of Menopause by Christiane Northrup M.D. ". Change the name into "The Wisdom of 50+" and you catch my curiosity immediately. 2) "The Alchemy of Happiness" by Hazrat Inayat Khan. Turn the title into "The Alchemy of 50+"and yet again you've intrigued me enough to learn more about what you have to offer.
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Thank you so much, Marie-Louise! Your support is priceless to me! I choose The Wisdom of 50+ / De Wijsheid van 50+.
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As is your support to me Manny. And like Sigrid I would just love to attend your living room session. I am ready to save the date once it is known.
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Dear Marie-Louise,
I will organise my first Huiskamersessie "De Wijsheid van 50+" on Saturday November 5 from 14.00 hrs to 15.30 / 16.00 hrs. It's in my home ofcourse :-). Are you able to attend?
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When are you giving your Q&A's? Love to attend these 🙂
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Hi Sigrid,
WOW , thanks for being interested. I will organise it on Saturday November 5 from 14.00 hrs to 15.30 / 16.00 hrs. If you's like to know more, please let me know how I may inform you.
Thanks!
Manny
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When you click on my profile you see how you can find me (website/social media) -> So through chat or mail is a way
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Thanks! I will do that.
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Day 2 - format and name
Format: weekly Instagram live.
Name “What would you do in my place?” (¿Qué harías en mi lugar?)
189 comments
Day 1 – come up with as many reasons as possible WHY you should conduct a LIVE (online or offline) Q&A session
1. Another way to interact with my audience
2. Get them to know me
3. Understand what their specific questions are
4. Showcase my expertise on the subject
5. Give value in another, exciting, more connected way
6. Increase engagement
7. Make it more personal
8. Be inspired
9. Give specific answers to their specific situation
10. See their reaction to the answers
11. Nice to sometimes solve a puzzle with each question, be creative
12. Good for self-development
The tool itself looks to be very valuable.
At this stage, there's no concrete need / priority for it, so this week will be off week for me.
I might introduce this at a later stage and it's a good tool for my future business.
For everyone going for it: kick some ass and have a great week!
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Day 1 – come up with as many reasons as possible WHY you should conduct a LIVE (online or offline) Q&A session;
Yes i will do a life Q&A session in a few weeks time.
1.it shows them my expertise
2. It brings clarity about what kind of questions and/or problems my target audience have.
3. I can attach a call to action to it.
4. I can collect email addresses
5. Adding value to them will give them a reason to come back to me
6. It brings questions for my book and trainings and videos
7. It will open up better ideas for content
8. It will help grow my audience/ attract new people
9. Its a way of directing people to (irresistable) offers
10 . It trains them to see me as their personal, trusted advisor.
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Day 1: why?
I’m committed to give a free q&a session within 2 weeks. For all my students.
- Service to answer their questions they might have.
- Be connected with them, who I love.
- Share insights with eachother
- be inspired
- ask them questions: would you be interested in deepening your skills?
Would you be interested in working together, make a movie with me?
- give value
- share something new
I like that.
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I have been doing bi-weekly live Q&A sessions in my closed Facebook groups that go with the online training courses I offer. I never realized how much value these Q&A sessions have already put together 😊! I've done more than 10 Q&A sessions of about 30 minutes, each covering 3-5 questions, so I already have 30-50 recorded Q&A's....
- It gives additional value to my online programs
- The Q&A's increase engagement in my online programs
- I realize that I sometimes 'skip' things in my programs (things that are soooo obvious for me, but apparently not for the participants)
- Based on the Q&A's I can create additional videos
- I get to 'chunck down' my knowledge in even smaller pieces (thus creating more content)
- Doing these Q&A's made me more confident in front of the camera
- It also made me more confident about the knowledge I have and that I don't need to prepare anything for this
I will not plan another live Q&A session this week. However what I will do this week is following:
- Group all Q&A sessions together in Guides (in the Facebook groups, so they are easier to find)
- Write a summary of all questions (and my spontaneous live answers). Not sure if I can get an audio download from this because then I could try rev.com
I might already have half of my book 😄
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That’s brilliant, Lucie…
We often are not aware of the assets we already have/created…
That was the easiest half a book to write ever… no? 😜
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WOW , Lucie! That's wonderful. You inspire me, thanks.
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Not for the electronics part as I don't have a topic that is hot to them (professional buyers). I am doing the same job as they do.
Not YET for the videomarketing part. This will be done and is planned to do in the pre-launch period. It will also be used later to collect input for the structure of the program.
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Edit: as I see this day is about the format. I will use Zoom. Lot of other fancy stuff available, but this fits the situation at best.
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Day 1 – think of as many reasons as you can WHY you should have a LIVE (online or offline) Q&A session;
I say yes.
1. Clearly displays the expert position. (only an expert does that)
2. You gain clarity about which questions and/or problems your target group has.
3. I can attach an action / call to action to it.
4. I can collect email addresses
5. I tend to say do this weekly. My experience is that I quickly say these kinds of things and then stop after a while. makes me doubt now. So I'm going for 1 x now
6. You can cover many topics and quickly demonstrate your knowledge and experience, across your entire area of expertise
7. It gives them a reason to keep coming back to you, keeping you on their minds longer.
8.It trains them to see you as their personal, trusted advisor
9. I get questions for my book and trainings and videos
276 comments
Day 1. Why will I give a Q&A session on my topic of expertise.
1. To support my customers.
2. To demonstrate my expertise
3. To stay top of mind
4. To get new ideas.
5. To better understand what my customers are doing
6. Because it is fun.
7. To get better ideas for my other content
8. Grow my audience/ attract new people
9. To direct people to offers
10. As a way of overdelivery.
11. It will be energizing for me
12. I can offer some clients a spotlight (those who will like that)
13. A regular online/low effort Q&A would be a great replacement for individual support questions (You want to know how to do X&Y? That is a perfect question for next week's Q&A. See you then?)
14. Having this as a template for my customers will be very valuable (To give them a set of pages&e-mails& SM posts they can copy). It can probably be a product.
Will I do a Q&A session? Yes!
I will plan the exact date on day 3. It will probably be in a few weeks. It fits in the greater plan building up towards the new year.
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Day 1 Reasons Why you should conduct a Live Q&A session
1. Propagating my expert position
2. Helping/serving my target audience
3. I can help my clients have a quick answer for their burning questions
4. Gather questions for my Expert Book
5. Expand my mailinglist
6. To create follow up opportunities
7. Another moment to show our products
8. Nice feature for my Product Owner Gilde/community
9. Collecting new and more information about my clients
10. People get a chance to know me better
11. (I hope that) it increases my confidence (thanks Rudolph)
“Am I going to experiment with a Q&A session or not?”
YES, I commit to conduct a live Q&A. Also because Bas and I discussed this topic before and then didn’t follow through.
Because of various reasons I don’t think it’s feasible to do it this week already. But I will try to do it as soon as possible.
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I have that too, but that's not the question. In one of the next days you will say when and that doesn't mean you have to add that this week. have the whole plan ready first.
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ask nisandeh
I arrive at the 1st report? and photo ect is gone. What have I not done right?
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AH… you mean your picture and number of comments/stars disappeared…
That’s because you made a small mistake in your email address…
You put leosteijn@gmail.comn instead of leosteijn@gmail.com
I fixed it for now, but make sure that the next comments you use the correct email address.
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Okay, clear, thanks for the sharpness
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It helps me to gain and increase my expert position
It helps other people
It increases my confidence
It's a handhold as part of my buisness model
It keeps me close to the need in the market
It triggers my creativity
It is fun to do
Every Q&A is a small clear project
Easy to implement in contrast to large projects
Widely applicable (video, podcast, mailing, book, interview)
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I like “it triggers my creativity”… for me this is absolutely number one - good questions keep me on my toes…
And I like the “Every Q&A is a small clear project”.
Didn’t think about it this way… thanks, Rudolph.
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Rudolph,
I never thought of it that a Q&A can increase your confidence. But now you put it in this perspective maybe it will. I will give it a try 😉
And I like the "every Q&A is small project". Make it small, have focus and you get your results quickly!
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WEEK 16 DAY 1 – WHY LIVE
Come up with as many reasons as possible WHY you should conduct a LIVE (online or offline) Q&A session.
1. It attracts the people who are genuinely interested in the subject.
2. I am collecting more information about my new ideal clients.
3. I learn more about what they want.
4. They have a chance to get to know me a little better.
5. They're going to like me - or not.
6. It lays the foundation of their trust in me as an expert.
7. I can offer them the next step.
8. I can practice live sessions in front of a group of people.
9. I might overcome my fear of talking to a group of people.
10. I can challenge my own perfectionism: do I know enough?
11. I could experience something wonderful and amazing.
12. I could really connect with my new ideal clients.
“Am I going to experiment with a Q&A session or not?”
YES. I'm scared though, because it's a new ideal client. Do I know enough already?
>> I am going to demonstrate MY expertise by answering THEIR questions in a LIVE Q&A session. <<
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Day 1 03-10-2022
– think of as many reasons as possible WHY you should have a LIVE (online or offline) Q&A session;
Be sure to state all your reasons in a comment below.
1. That strangers get to know me and thereby learn to trust me
2. That this is a way to expand my mailing list
3. That I get to know my target group better with what they struggle with.
4. That I can connect multiple expertises in answering their questions, conversation techniques, influencing, strategic thinking and acting, systems thinking, connecting and increasing involvement.
5. That this will help me deliver an online course faster.
6. That this helps me find topics to blog about or make a video about.
7. That this allows me to regularly update my Q&A page.
8. That this improves the content of my media.
9. That I want to have tried everything to grow my business.
10. That I can link a call to action to this
Yes, I will do this and probably before the end of the week to use this as a last effort to get my free training full from specialist to manager.
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That’s a great idea to implement it as a last effort…
And make sure to ask them your questions in return…
“Would you be interested in a ‘specialist to manager’ training?”
“Would you be interested if it was free?”
“What would make it the best decision you could make right now?”
“What would stop you from following it?”
Etc…
I would be interested in their answers to the first question the most.
If they’re not completely enthusiastic - then either you “sold” it badly, or they simply not interested.
I don’t know your target audience, but I can tell you personally…
Both the words specialist AND manager have negative connotations.
Expert is better than specialist, and leader is better than manager - assuming those are the roles they see themselves in…
Just my 2 cents, Marcel
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Thank you very much, Nisandeh. I'll give it a lot of gas to make this happen. I wrote an additional blog on LinkedIn today as I learned from last week Demonstrate your expertise. I have also already started working with My Expert Book by transforming a book I have written Improve your conversation skills into a question and answer book. I implement like crazy.
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I running out of time and made my decision:
I will not be able to complete the training before October 7th. My approach simply doesn't work and I can try everything, but that won't change much. I need to find a better way to make friends out of strangers. I'm thinking about a call for a brainstorming session via the whatsapp group: What is an effective approach to make friends from strangers so that your mailing list grows. I wonder if there is any interest in this.
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Why not Marcel, just go for it. By brainstorming you can tell what you are doing now and the rest of the attendees can tell how they are growing their lists.
If you do, I will participate
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Day 1 - WHY you should conduct a LIVE (online or offline) Q&A session
1. Helps to grow your expert position
2. Shows you’re an expert
3. Give lots of value for prospects
4. Gather questions you can answer from current clients
5. Gather questions from other people than your current clients
6. Gets me out of my comfort zone
7. Can help build/grow your YouTube channel audience
8. Get you out of your comfort zone
9. It’s another contact moment with prospects
10. Option to plug in a paid service
Am I going to experiment with a Q&A session or not?
No, not right now. But yes, I will do that in the future. At this point, I will be asking the same audience which give me not the right questions. I need to expand my group of people to ask questions from. I hope the next My Expert YouTube Strategy will help with a good strategy from which I can build and expand. For now, I’ll have to do with questions I create myself.
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Day 1. Why a live Q&A, and will I do it?
• Find out what is really on their mind
• Find out their blind spots
• Find out what they really need (both told by them and derived from their blind spots)
• To be of some value to the participants, be helpful and meaningful
• To create follow-up opportunities with them
• To build up a following / list
• To gradually gain recognition / position in the market
• To have a fun challenge for yourself (can you answer it, how to the point can you answer it, how rich/helpful, etc)
• To mentally train and enrich yourself (sharpen your skill / expertise)
• To get good directions for product development
Will I do it? At the moment: no.
Currently I am executing a different part of my strategy (still the same as when I started this program), in which such sessions do not have a logical place (which would thus compete with better use of my time). I do foresee that such sessions could start to play a role as of Q2 next year.
If I would have said yes, I would have done the Q&A via Zoom, and limit it to 1 hour. I will still do tomorrow’s assignment about the possible names.
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Day 1 - reasons WHY and whether I am to experiment with it.
Reasons WHY:
To demonstrate what we do in our mastermind groups
To gather questions my next book (answers to 127 questions)
To gather topics for my podcast
To promote the mastermind groups and group travel, where we encourage this kind of conversations among participants
YES I will do it but not just one session, I will do a recurrent Instagram Friday live with 1 question that I will receive in advance: “What would you do?” (“¿Qué harías en mi lugar?”) where the audience sends in advance their doubts, dilemmas, questions, problems (I will gather through Stories and my email list)… and I will give my view / the result of my research and invite the other participants in the Live to give their input too.
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A fantastic idea, Lola, to make it a recurring action.
Love it.
Please keep us posted how it goes…
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thanks a lot Nisandeh! And the title of my book will be a sort of "what to expect when you are expecting" but "what to expect when" (my area of expertise) with "127 challenges and how to overcome them", so I hope I will come up with 127 problems/questions/dilemmas to have 127 live sessions and then with that content my book will be done - that's the plan!
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Brilliant. I love that.
Looking forward to hear about it.
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This one is for me whaha!
I am going to do a weekly q&a anyway for the automation product, and feld like expanding the format into other kinds of short calls.
So many benefits to q&a's: you can ask them stuff, you get to be top of mind, get new product ideas, help in a fast and genuine way, unexpected value, they learn from each other, they get to know each other, it builds community, I can guide them in perspective changes, many cool cooperations might come from it, it is a way that might help to speak up and become a known thought leader and do leader, it gives me a jumping board for the kapellekesactiefront, do good and don't look back, and it is indeed a good lead-in for products on sale. It is easy, fast, low tech, and produces teasers for next episodes. I could see a world where I would go all in on this and have a team make posts in linkedin with content snippets from it, attracting new people each week.
Guess that was my why 😀
Moreover, combined with last weeks topic: a list of topics with a start question type faq that will get the conversation and asking going AND a quick follow up email with the nuggets of gold from the campfire chat. So others know what they missed and watch the replay and block their agendas next time around. That would work, and if only 2 people show up, it is still great and deep.
I've just fallen in love with the idea.
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Love your WHYs Sin, and love how you call it “fast, low tech…” - so true.
I’m adding the low tech to my list of WHYs.
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Oh WOW , Sin! Your's is such a great list. Thank you for all your enthousiastic input.
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I love this idea. Especially to make it a series. I had a different approach this week- but will start doing this in december/ januari
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Wpw what an amazing list Sin. Love your thoughts about using the Q&A for community building purposes, and how you get on top of mind gaining unexpected ideas from your prospects and customers.