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Arjen Broeze

1. The important goal I want to achieve in 2023. Get my weight down to 90 kilograms before the 1st of August 2023 2. Why I haven’t achieved this? I started with a weight loss program in September 2021 and managed to lose 20 kilograms in a period of 9 months. I achieved this by eating healthier, stopped drinking alcohol and eating snacks in the evening hour. In January… Read More

Loved the workshop last week. The biggest insight for me was how to get the questions for my book (simply ask, set up a Q&A-session, use the two tools). As a publisher myself (my services include editing, proofreading, formatting and publishing) I’ve decided to write my expert book about self publishing: “Self publishing 101” with subtitle “101 things you need to know … Read More

September 28, 2022 My Expert Book – Preparation

1. List all the reasons: why you must publish an expert book;
 – Be recognised as the expert in my field – Generate passive income – Attract more clients – Explain my process and ideal clients – Get media attention – Get some of the more tedious work done by others 2. List all the reaso… Read More

Even though I only completed all of this week’s assignments today, my biggest takeaway from this week is this: It’s so easy to say something nice about a supplier you’re positive about. As I noticed today, putting 3 of them in the spotlight only take a few minutes and it feels great to do it. Thanks Nisandhe for reminding me. I’m going to celebrate by cooking my favouri… Read More

August 12, 2022 Are You an Ideal Client?

First two days after the vacation were jam packed, so here’s my list for the week. Day 1: Who am I an ideal client for I try to be an ideal client. I write reviews (often only when asked), and refer people to companie… Read More

Day 1: Why ideal clients 1. Saves me time and energy 2. Increases work productivity 3. Increases work satisfaction 4. Are likely to come back 5. Are likely to refer other clients to me 6. Write better reviews/testimonials 7. Increases my income 8. Yields better quality 9. More fun to work… Read More

In replay to Bas van Amersfoort

It was necessary. It was only a small step, but it felt like a huge victory over myself. I got a response this afternoon that the client completely understands and fully agrees with my proposal. A great end of the week.

The best part of this week’s assignment was having to go back through my answers of the past four weeks to see what I was going to do when. These past four weeks have already made a big difference in the way I am approaching my business and my clients and have resulted in a couple of new assignments, two people that are willing to work for me, a number of new reviews and a… Read More

July 20, 2022 Creating Time

Sorry for the late reply. Have been ill with Covid and today is the first day I can bear sitting behind a monitor for a short time. Planning some time in the calendar was easy. I usually get up at around 7, feed the cats and the dog and then walk the dog. So, I’m going to use the time immediately after that to work on my business. I have blocked 15 minutes each day from… Read More

July 14, 2022 Become Super Productive

Day 4: STOP 1. Taking on more work than I can handle 2. Finding excuses for procrastination 3. Making promises I can’t keep 4. Doubting myself 5. Taking everything so seriously 6. Asking too little for my services 7. Letting others manage my agenda 8. Accepting clients I know will become trouble 9. Not asking for an upfront fee (client commitment) 10. Spending mo… Read More

July 14, 2022 Become Super Productive

In replay to Maru Lizarrraga


July 14, 2022 Become Super Productive

Day 3: LESS 1. Give away my time for free 2. Sleep in late 3. Perfecting things that are already good enough 4. Spend time on social media 5. Postponing tasks I don’t like 6. Go to bed late 7. Worrying about time 8. Get distracted by things that interest me, but don’t contribute to my business 9. Doing multiple tasks at the same time 10. Thinking I need to do eve… Read More

July 12, 2022 Become Super Productive

Day 2: MORE 1. Optimise formatting work with scripts 2. Plan activities better (prevent too much work to handle) 3. Manage expectations better (not just planning, but also what to expect from me and what I expect from them) 4. Get more sleep 5. Plan time to do Business University trainings 6. Go to pilates ev… Read More

July 12, 2022 Become Super Productive

Day 1: NEW 1. Write a book to teach others how to format 2. Create a formatting course 3. Outsource formatting work 4. Diversify service offering 5. Use standard templates to save time 6. Always ask for a review/testimonial 7. Automate cross posting of testimonials 8. Start advertising 9. Start a blog 10. Start a Youtube series 11. Auto post blogs on Facebook, T… Read More

I was quite content that I was able implement my automation idea immediately this week, and celebrated on Friday by going out for dinner with my girlfriend. I had big plans for the weekend, catching up on stuff that needed to be finished, work on the projects I’m working on these weeks, but unfortunately my dog saw a bird, pulled me unexpectedly in a direction I wasn’t pla… Read More

July 10, 2022 Automate Something New

I haven’t posted the Wednesday and Thursday assignment. This is because I already knew what and how I was going to automate. When that’s the case idea generator doesn’t work for me. This week, I already knew on Tuesday what I was going to do and how. Generating 10 ideas of which I’m not going to use 9 didn’t make sense to me and since this has been an extremely busy week,… Read More

July 5, 2022 Automate Something New

In replay to Arjen Broeze

One addition: there are more nerds like me out there. If you’re looking to automate something, chances are that someone already came up with a solution for it and posted it online for free. Google is your friend there.

July 5, 2022 Automate Something New

Day 2: WHAT to automate. This morning I chose “Help me to increase my visibility” and “Help me to generate new leads” as the WHY. This is WHAT I think I can automate to achieve that: 1. Blog posts 2. Reviews 3. Portfolio posts 4. Showcase videos 5. Mailings 6. Asking for referrals 7. Work p… Read More

July 5, 2022 Automate Something New

In replay to Sin Declerc

Hi Sin They’re called macros but essentially they’re small programs written in the programming language that accompanies a product like Adobe Acrobat or Microsoft Word. In the old days I crafted ebooks by hand using a combination of Word (with lots of macros to assist my formatting tasks in Visual Basic) and UltraEdit (with a heap of macros to automatically create … Read More

July 5, 2022 Automate Something New

These was too much going on yesterday, so here’s my Monday assignment: why automate? As a former computer scientist I already automate a lot, especially when it comes to time consuming, repetitive tasks. I have created macros and automation jobs for a lot of tedious or error prone tasks in formatting, so I don’t make mistakes. I also have a tool set up for people to qui… Read More

1. What did I get from this week’s assignment? By thinking about what I could delegate I got a better understanding of what I’m actually doing and where I can use assistance. It lead to a multitude of ideas and a shift in direction for me, which I’m really exited about. 2. What’s my delegation plan? The most time consuming part of my business is the layout an… Read More

June 29, 2022 Delegate Something New

Forgot to include the WHO I am going to choose: 1, 2 and 3 (short term, already started with 3) 4 and 5 (longer term 2-3 months, more tomorrow)

June 29, 2022 Delegate Something New

Day 3 – WHO to delegate to The job I want to delegate (basic formatting of books) requires some skill not everybody possesses (e.g. experience with desktop publishing software, creativity) , so there’s a limited group of people I can delegate this to. I already have some ideas on HOW, but for today I’ve tried to come up with a list of WHO: 1. Other formatters I know pers… Read More

June 28, 2022 Delegate Something New

Day 2: what to delegate? I’ve been racking my brain, but I really can’t come up with 10 things I can delegate. The first thing in the list below is probably the most important one for me, since that is very time consuming. 1. Book formatting 2. Administration 3. Part of my marketing activities Number 1 is the activity I’m definitely going to delegate (at least in pa… Read More

June 27, 2022 Delegate Something New

My ten ideas WHY to delegate: 1. Some of my work is very time consuming but doesn’t require much knowledge 2. It can help others to get experience and extra knowledge 3. I can coach and support others who I delegate tasks to, strengthening my own position as expert 4. It frees up time for me to spend on some of the topics I identified last week 5. I’m not an expert at… Read More

1. What did you get out of this week’s assignment? It was hard coming up with the first 10 ideas to work smarter. And since I was so excited about some of the ideas I came up with, I didn’t even look further and starting implementing a few of them. Working on that, I got a couple of other ideas that I immediately implemented as well. 2. What idea(s) do you commit to … Read More

My biggest struggle this moment is transitioning from delivering high quality for a low price to delivering the same high quality for a price that makes it worth my while. Solutions: 1. Differentiate (good quality, but standardised -> basic price, excellent quality, customised -> higher price) 2. Rethink my pricing (from fixed price for everything to fixed and … Read More

Forgot the last two: The one thing that stops me from achieving greatness is not taking risks My LinkedIn profile URL is

I am an amazing creative professional formatter In my business, I am a lousy time manager I want to become known as THE one-stop shop for every author’s publishing needs The best thing about my business is the look on my clients faces when they have their work in their hands for the first time The one thing I definitely need to change about my business is my pricing mo… Read More

My biggest struggle this moment is transitioning from delivering high quality for a low price to delivering high quality for a price that makes it worth my while. I need to sleep on possible solutions and will post them tomorrow.

Will be joining from the car, but I’ll be there. Looking forward to it.

1. My profit margins 2. My time management 3. My expert position

1. Where I am today and where I want to be in the future Currently I’m working 12-16 hours a day, my day job for 8 hours during weekdays and 4-8 hours on my business, working on editing, proofreading, formatting books for authors and building websites. My purpose is to be able to do this full time, delivering the best quality to customers for a reasonable price. The major… Read More

1. Big vision Become an authority and the default go-to-person for everything related to self-publishing. 2. Target audience Usually (first time) authors trying to find their way around in the self-publishing world 3. Main product/service Everything related to publishing (like proof-reading, editing, formatting, cover design, marketing) 4. Looking to get Ideas… Read More

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