The most important in working with people is to help them to find their own spark. Or to find people with the spark already inside.
Then you add this spark to your own into the place where you miss it or not really excited about it.
Don’t make them a part of your dream, be a part of theirs.
Remember their birthday if possible send a note
Offer give a discount for regular clients
Be original, if selling a product add a personal letter or a small gift
Check your ideas with friends.
Don’t think small.
Stay excited about what you are doing.
You yourself are your business card.
Get involved in politics and business clubs.
Ask for help. People like to help.
Share your knowledge – help others.