– finish book
– publish book
– make selection within target audience / ideal clients
– send book to selection of target audience
– plan and organize short workshop live
– invite the selection of target audience
– give valuable workshop
– sell from the stage: coaching and or traini… Read More
In replay to Marie-Louise Krause
Hi Marie-Louise, yes I’ll keep you posted.
Succes with your actions.
Let me say up front that I am happy to stay in the program until the end because I am curious and eager to learn.
Looking back at the assignments of the past 2 weeks, in all honesty, I don’t know what I can do with them anymore. With wonder and admiration I read the posts of my fellow students, who at this stage of the course can still create new lists. Lists about impr… Read More
1. Identify all the tactics/strategies/products/actions/people that produce most of the results in your business (or in your life);
Make selection target audience on LinkedIn
Invite on base of joint interest and open to meet
Call and make appointment
In replay to Nisandeh Neta
I’ve been thinking about how to respond to this. I have entered a phase in my life where I am well on track with matters such as relationships and finances. But whoever seeks will find and whoever continues to seek will find and find again. In that sense, there is always room for improvement and I am alert to that. The reason for my participation in the WOMB is the B. “A… Read More
There is nothing left to eliminate:
This is what I don’t do or don’t do anymore.
– To advertise
– Free events
– Network meetings
– LinkedIn posts and invitations
I can’t think of anything more to “slimming down”.
My activity to generate business is direct contact with customer or prospect: call, … Read More
Day 1: Eliminate what doesn’t work or support: people, strategies, products/services.
Already done before. So my list is short. The only one left is me. What I mean by this is that I linger too long in the process of coming up with solutions or developing new ideas. I don’t start implementation until I’m pretty sure it will result in success. It’s paralyzing, but it’s a… Read More
This is the biggest, if not the only real, business issue I have. Throughout my career, my business success has always been the result of direct customer contact: (cold) calling -> making an appointment -> sit at the table. What I now run into is that I no longer want this and am looking for other strategies. I haven’t found a solution or made a decision y… Read More
It’s not much of a list.
Most results in sales is with direct contact with client or prospect. Pick up the telephone and make appointment.
In terms of product it is coaching / consulting.
My insight was the preparation assignment. My complaint: no time to prepare, didn’t know what question to choose, to much pressure on it (always the same with Nisandeh), my camera stand wasn’t fixt yet…..
I am absolutely convinced that without completing the preparation assignment, I would not have gotten further than an intention to record videos.
Dit is mijn video. De video is in het Nederlands
Day 3. ……. not produce results
Beautify and update website (better texts / photos)
Outsource internet marketing so that I am better “found” (come at the top) on google
Recruit participants for training via LinkedIn
In replay to Bas van Amersfoort
Bas, this is worded more correctly.
Being seen and heard for who you are opens the door to building lasting relationships. The means, and I facilitate that, is giving space to the natural voice of the human being.
It’s on lasting relationships. The means is creating space for the natural voice.
Thank you Bas.
Day two, my most important values
Sense of beauty
Day one, my vision.
Creating lasting relationships by giving the natural voice all the space so that people are heard and seen for who they are.
Concentrate on complete project(s)
Finish project writing a book (100-120 pages; 8 done)
Goal for coming seven weeks means write 2-3 pages per day.
Other project as a sequel to writing the book, is making video recordings of each chapter.
– being a one trick pony
– brain condition resulting in
short concentration span
– keeping focus
– reluctance to sales
– complete projects
can make good contact
can improvise well
What was good?
– implementing new ideas
– started writing a book
– have great doable ideas
– connecting with clients/prospects
– defined target audience and ideal clients
What could I have done better?
– stick to my schedule more strictly
– more attention for other participants
– didn’t always go for 100%
– write down or record when new ideas pop up
In replay to Sigrid van der Marel
Yes Sigrid, if I understand your question right, you keep your discount for the ‘offerte’. Price and what your client gets for his money is what you discuss with your client during the meeting. The conversation with your client ends with an accordance about that. Discount might help as a buying motive but is subject after that accordance. People don’ t buy because of the d… Read More
In replay to Paul van Aarle
While reading your post I think you did learn something. Something very important, and that is that you don’t want to bullshit your client. I recognize that. As a trainer I used to promise my clients heaven on earth. “…. if you come out of my training you feel at ease and comfortable when you present for groups like never before…..”. Of course nobody can pr… Read More
I learned a lot during the zoom meeting yesterday. In particular about making offers. Nisandeh, thanks for this. From here I would like to add something to that. For the people who don’t know me: During my career I have had a lot to do with sales reps; I managed sales teams and later developed sales training as a trainer. And this is my observation:
Sales reps like to h… Read More
I help you, C-level manager with your presentations to your stakeholders.
I believe that today’s world needs genuine leadership more than ever. Your leadership becomes visible in decision-making and action; your success is determined by the way you communicate it with your environment.
I’ll help you, C.E.O. or manager, during your presentations to your employees, your management team, the supervisory board or other stakeholders. To be clearer: your communication with groups.
I lead you to the essence: if you want to be seen and heard by others, then you have to be willing to look and listen yourself. To be able to do that, you have to be in the here a… Read More
It helps me to gain and increase my expert position
It helps other people
It increases my confidence
It’s a handhold as part of my buisness model
It keeps me close to the need in the market
It triggers my creativity
It is fun to do
Every Q&A is a small clear project
Easy to implement in contrast to large projects
Widely applicable (video, podcast, mailing, boo… Read More
Thank you Nisandeh, that is very inspiring.
About the next workshop. Just to be sure; it is all about strategy and not about how to film myself and how to behave on video. Did I understand that correctly? I hope so, otherwise I have to wait for an other four weeks to start.
My biggest insight is that I can and I shall write an expert book! So, the “… writing a book is not for me …” and the “…hmm, perhaps I should maybe write a book some day…” are from my list. I understand the difference, and the difference in importance, between writing an “interesting” book about my topic (quite a challenge) and writing a book based on answering que… Read More
Thank you Nisandeh,
Does this work?
presenting with impact
Of course I shouldn’t fall into clichés
1 Why publish a book
Confirmation of expertise
Makes clear what I do, for whom and what it yields for customers
Resource for customers
Structure for my thoughts
Advertising for my company
Reference book for customers
Stay on top of mind longer
Best business card
Fantastic give away
2 Why not published yet
… Read More
In replay to Rudolph Huizinga
Ik merk dat ik de link niet niet kan uploaden. Kun je mij jouw e-mailadres geven, dan stuur ik je het op. Mijn email is firstname.lastname@example.org
In replay to Marcel Dassen
Ha dag Marcel, fijn dat je verantwoordelijk houdt voor mijn uitspraken.
Ik ben bezig met verschillende video opnamen. Nog niet alles is af. Wat ik je hier laat zien is een presentatie in interviewstijl. Dir is de volledige opname (11 min) die nog zal worden geëdit naar een video van ca 3 minuten. Zoals je zult zien is deze opname gemaakt in mijn eigen virtuele studio.
… Read More
Question with take aways: “How do I bring some humor and lightness into my presentation?”
1. People love stories so focus on the stories behind the facts.
2. Tell about your own pitfalls and what you learned from them.
3. Don’t confuse humor with joking or telling a joke. You’ve probably once made a blunder that made you a little embarrassed. Tell it with light self-m… Read More
Frequently Asked Questions
How do I bring some humor and lightness into my presentation?
How do I create interaction?
How do I keep control?
How do I keep the audience’s attention?
What should I do if I get a blackout?
How can I prevent that?
How do I control my nerves?
What is a good structure for a presentation?
How do I deal with difficult questions from the … Read More
Day 1 why publish a video
they get to know me
speaking is easier than writing and describing
video is dynamic
watching and listening is better than reading
video makes curious
my topic is about presenting
call to action is more powerful on video
you can make it as fancy as you want (music, pictures animation etc, make your own virtual studio)
… Read More
topics I’d love to write a book about;
how to prepare for a speech
how to write a speech
how to use (and not misuse) tools, for example powerpoint
how to deal with tension
how to involve the audience
how to inspire instead of to inform and make a change
how to bring out the best version of yourself
how to use your natural voice
how to be seen and heard for who … Read More
monday August 29: why do I want to publish a book on your area of expertise;
to share knowledge
to show expertise
to sand out
to make it easier to attract clients/prospects
to organize my knowledge
to make it clear for what I stand for
to dive deeper in my subject
for once and for all to find out if I can and/or really want do this
to carry it with me wherever … Read More
Day 5 – come up with as many ideas as you can how to actually achieve the goal(s) you’ve written yesterday and choose your preferred actions;
Focus, no distraction
Clear division of tasks and responsibilities
Setting delivery dates
planning and commitment
Prepare presentation together with business PARTNER
Day 4 – come up with at least 10 ideas for specific, clear, achievable goals and choose your main goal and possibly 1-2 sub goals;
Prepare presentation together with business to promote our ideas for other team members. Date Sept 13.
Set date for planning videos with business partner. In consultation, before September 1
Write (finish) scripts for vi… Read More
Day 3 – come up with a specific commitment
Keep investing in my own development.
Day 2 – come up with at least 10 specific ideas for WHAT you want to be known for as an expert and choose the one or two that are most important for you;
I am known for being unique
Result exceeds expectations
Session with Rudolph are fun
There is a lot of trust
Rudolph creates a safe learning environment where you dare to experiment
Coaching is focused on your o… Read More
Day 1. Why do I want to be known as an expert?
1 My clients are experts in their own field
2 or my clients are striving for an expert position
3 Only as an expert I add value and make a difference
4 From an expert position, the job of facilitator/mentor is fantastic to perform
5 An expert has appeal
6 As an expert I can be selective with whom I want to work
7 As a… Read More
Hm, “… going to be a tough road …” Marcel? Or has your tough road just come to an end
That’s so true Marcel. Succes!
For the past two weeks I’ve been struggling with “my ideal customer”. That’s why I haven’t posted much. The concept of ideal customer is not new to me (how often have I not said those words myself), but by really thinking about it, it became clear to me that I have never worked with ideal customers and therefore have no ideal customers.
What I’m learning from this is th… Read More
Make things easy/easy for them.
clarity in type of services
clarity in approach
clarity about price / what you get for your money
simple links on website
not satisfied, money back
develop FAQ page
Finish this week: clarity in type of services on website
Thanks Nisandeh for your reaction. I fully agree with you when it comes to your exemple with your gardener. As I yesterday posted, ideal client-suplier relationships are on a personal base.
What I was thinking of are providers like banks, telecom, etc. Conflicts, disapointments about service a… Read More
Being an ideal client is for the benefit of my suppliers isn’t it? I guess the more or the more often I buy, the more I might fit in their concept of being an ideal client. And that is not always in my favor.
What do y… Read More
I now realize that not for example Martin Guitars or Honda Motors are my suppliers but the respective dealers. This takes a different view on the matter.
Motoport Wormerveer (Honda dealer). There I buy a new motorcycle, new helmet, clothes and insurance. also do my maintenance there. Didn’t realize I might be an almost ideal customer.
I don’t advertise them. I d… Read More
Hi Sigrid, the way you treat your provider in your example, sounds pretty much like an ideal client to me.
Being or looking for ideal clients is in my experience on a personal base.
For me at this moment it is Inner Singing. I give recomnendations and brought in a new client. I completely believe and trust them (read:her) and take every program they bring out.
In the early days of Open Cirles, for … Read More
What will happen if they don’t invest in training and coaching
What changes there are that they reach their goals.
Monday August 1
I want to know:
Companies ambition, their goal
Their vision and mission (if there is any)
Their market, clients
Development of their market
Financial info, structure of the company
Client or product driven
Info about teir compatitors and their position
What they want to change in order to reach goals in terms of development… Read More
Thank you Sigrid. We keep in touch.
I just finished my home work from the last 3 days. It was a short post. I decided to work with only 100% ideal clients. So no more everyone else and no flops. Makes my life unclutterd. Possible less business but even that is not sure.
What I learn here is that since this decision I feel lighter. … Read More
I will only focus on 100% ideal clients. Ofcourse mr and mrs perfect do not exist. Focussing on a niche makes me recognizable.
So no more everyone else and no flops. It saves me time and energy and it keeps me from doing things reluctantly. Possibly less business and even that is not sure. I thi… Read More
In replay to Alma Thoen
It’s a good question. Ask for their ambition. People love to talk about that and it gives you important info about where they want to go to. So they are not tgere yet, wich means there is a need to do things different and/or do different things. From there you can see where your product or service fits in.
I’m also curious to Nisandeh’s vision.
Add # 11
People who are curious about the possibilities of their voice.
My ideal clients are people:
6 who believe in permanent education.
7 who are willing to explore new ways and are open for a different approach.
8 who have a message to share.
9 who speak from the heart.
10 with self reflection.
1, 2 and 3 are the most important.
My ideal clients are people:
1 who keep investing in their personal and professional growth.
2 who know that presenting skills are indispensable leadership skills.
3 who understand that these skills support their companies ambition.
4 who are honest and clear about what they want and … Read More
In replay to Vered Neta
Hi Vered, only ideal clients and ideal clients only. I have to redefine my target audience and from there my ideal client.
Why do I want to work with ideal clients?
What it will bring me:
1. They bring out the best of me, so I can give them the best.
2. With ideal clients I feel at ease so I dare to trust on what comes up in the moment, in… Read More
Yes Sigrid, celebrating isn’t always easy. Celebrating small steps might feel stupid. So it sometimes needs a little push. Just like lots of other things we need in life. From my personal experience: celebrating encourages new actions. Celebrate small if it’s hard, but celebrate!
What I got out of last weeks assignment is simple. I work with structure, fun and get things done. I’m on the right track again.
Creating Time plan is imbedded in my structured way of working. I get the big profit from the “doing Less and Stop”
Looking for new success, I have a habit of looking back at past successes and letting that approach guide future successes. … Read More
Ho Sigrid, I’m also curious about Nisande’s reaction. This, for what it’s worth, is my idea. From your message I gather that there is a market for cheap(er) products. Can you organize this part of your business in such a way that you can still serve a market with little investment (time, money, energy). That way you can also consider that market as ideal customers.
In terms of response, what do you have the best experience with when it comes to sending messages/invitations? Spoken word like monologue lik, spoken word, dialogue like podcast, video monologue or dialogue and written text like blog.
For example, how long should a podcast last? Can you say anything about the listener’s attention span? And can you share yo… Read More
Just had the first meeting with a business partner about making podcasts. Today we have determined the different podcast topics and made a schedule for the period after our holidays mid August – December. A 2.5 hour live meeting and a 1-hour online session every week.
In the past I have made successful sales scripts for professional video productions with this business pa… Read More
My WOMB calendar:
I work in the morning, 5 days a week. I reserve 9:30-10:30 exclusively for Working On My Business and don’t let anything distract me (no coffee break, answering the phone, household chores and the like). In this hour: 10-15 minutes of brainstorming + 1 or more business-oriented actions from previous posts.
– Call customer and make an appointme… Read More
This week I came up with some 40 intentions concerning new to add, more to do, less to do and stop doing. I am a practical guy, so my strategy for now is to pick one of each subject witch I can implement instantly. And so I did.
New to add. Make weekplan.
What to do more. Read more and set intention of the day. Bought a book and set an intentions ever since.
Do less. … Read More
Last week’s assignment resulted in a surprising blueprint of my working attitude. Sometimes even a bit shocked when I watch “Less” and “Stop”.
What I immediately stopped doing is Pointless surfing on the internet. (Googling when I have nothing to do) Let me be honest about it; I even notice mild withdrawal symptoms. So continue.
What I learn here is that this does not ha… Read More
Running after potential customers and hoping that one day they might say yes.
Wasting time behind laptop with pointless googling.
Late to bed.
Do things I don’t fully commit to.
Urge to be right.
To feel guilty.
Dropping out when things don’t go my way.
Meddling with minor issues.
Top Stop? Wasting time behind laptop with … Read More
In replay to Maru Lizarrraga
Your stop #12. What a liberation that will be for you. Super
Do less. Some of them might come back tomorrow.
Spending time on things I know there’s a good chance I won’t finish.
Surfing on the Internet. From one distraction to another.
Going to bed too late. The result is lower energy the next day. Actually intended for day 4.
Immediately answer incoming questions while I’m busy with something else.
Le… Read More
In replay to Machiel Emmering
Ha Machiel, ik bedoel een prijslijst voor training en coach-sessies. Dit is gebaseerd op mijn eigen behoefte aan duidelijkheid als ik een website bezoek. Voor mij kan het een afhaak-moment zijn als ik me orienteer en moet bellen voor de kosten.
What to do more
Read more about my topic. Thank you Gerdy for your inspiration.
Write more about my topic.
Be more active on LinkedIn.
Stay in contact with “old” clients.
Ask for referrals.
Ask for recommendations
Networking. Go to that nice network diner again.
Start ea… Read More
New to add.
Make a weekplan and finish it! (Often I started one. More often I had an intention to do so.)
Stick to the plan.
Write an evaluation in response to my interviews.
Make sense to the evaluation in terms of developing training processes.
Write every day for 5 minutes. Haven’t done that for a long time so I consider it as new.
Describe my services for the… Read More
What I got out is I start writing and developing a new trainingsprogram.
Made appointment with web text writer.
– she is good at that
– after my short holiday next week.
I learned that delegating also gives me an impuls to keep going.
And thanks to Nisandeh and Vered for their advise and valuable wise words to remove my doubts.
How do I celebrate? I buy myself a gadget for… Read More
Thank you Nisandeh and Vered for your support. It truly helps. I know there is still some work to do for me. But thank you both.
I copied your wise and supporting words. Still please remove all this from today because I don’t think this is the right platform for my issue.
Determine upcoming trainings 2022.
When dates are fixed, all the rest follows.
finding suitable locations
negotiate with locations
edit website text
setup marketing strategy trainings
marketing planned trainings
editing website text
Some of these subjects require my preparations/ attention before delegating.
My top 3
time for core business
no energy drain from things I dread => staying motivated
bringing in new ideas and perspectives
time for core business
others can do it better
others can do it faster
no energy drain from things I dread
space in head
more free time
bringing in new ideas and perspectives
preventing delays causing the process to come to a standstill
feeling not alone
more activities are performed at t… Read More
In replay to Gerdy Heek
Oh Gerdy, it requires creativity as always. Many of us are coaches and what coaches are good at is promising a good result. “I can teach you to present in a relaxed manner” for example. That is of course nonsense. We all know that you can’t manage results, but you can manage your effort. In addition, that promise is often made without knowing the future coachee. And yet I … Read More
June 24, 2022 How to arouse the attention of potential customers. Day 5
1. Making a weekly schedule of activities
2. Good balance, work relaxation, making music/study, family
3. Don’t be too hard on myself and don’t get too easy
4. Goal: know where I want to go
5. Commitment: doing what it takes in harmony with #2
6. Confidence: know that I can do it and that it wi… Read More
Hi Sigrid, I share the same learning point with you. Good to discover that in order to make our business more successful, we don’t need to put new stuff in our brains. We found the path to our own wisdom.
In replay to George Fransen
Good plan to generate new leads. And it is wise to outsource the production work. BUT DON’T START WITH OUTSOURCING! I have done this myself before and what has really helped me in preparation for outsourcing is doing it myself first. The first hundred. How did I do this?
Started with the paid LinkedIn version. This allowed me to make a precise selection of my … Read More
What I got out is that the best ideas came surprising on day 3 and 4.
And I start every day working on my business instead of things like: first coffee, scrolling through mails, surfing the internet, going to the fridge, calling a friend etc. (Any recognition or am I the only one?)
I already started successful implementing 2 of them yesterday: interviewing for develop… Read More
Which would never have happened if I hadn’t started the WOMB .
I interviewed several people today about the following: “Suppose you give an important 20-minute presentation in 2 weeks on which a lot depends for you (acquisition of a major client, promotion or maybe even keeping your job /survival of your organization). Which skill that you think you do not or insuffi… Read More
23 juni 2022 How to arouse the attention of potential customers. Day 4
1. Implement 1 action every day
2. Action today go out and find suitable training location
3. Set date for first training
4. Organize mailing list
5. Write invitation
6. With all the knowledge and experience of today, review and update my trainings and select the stuff that really matters
7. St… Read More
Thank you Nisandeh
Yes I do master the art of self reflection. The challenge now is turn all that “wise” knowledge into action and results.
Thank you for noticing it. All the best with your WOMB journey.
Hi Maru, it’s in Dutch. I hope that’s not a disappointment.
In replay to Logan Maxwel
Could it be that you are too critical of the ideas you come up with as to whether they are good enough? I recognize this, that’s how I started on Monday. It took me half the morning to come up with the last 4 ideas. Maybe this will help you: Tuesday I let it go and wrote down everything that came into my mind without judgment. Then it started to flow gently. Today I was do… Read More
I agree with Manny and I also have the experience that the ideas are now flowing. So I’ll have at least 50 different ideas on Friday. Every idea in itself is executable, but not all 50 are. Not that I have no clue at all but but this is my question for Nisandeh: what is an effective and efficient way to deal with 50+ ideas?
22 juni 2022 How to arouse the attention of potential customers. Day 3
1. Ask customer for review
2. Accept network invitations (still being very selective, only the fun ones)
3. Prepare several (humorous) one-minute-pitches related to the importance of speeches
4. Collect relevant topics about presenting for short 10-minute presentations
5. Mail ex participants tha… Read More
For those who love Theo Maassen and Freek de Jonge. There is a fantastic podcast “Ervaring voor beginners (experience for beginners)”, in which Theo interviews Freek about the trinity of Trust-Discipline-Concentration. Freek argues that if these three values come together, you will reach your full potential. Interesting (I think) now that we are exploring new ways to g… Read More
Great discovery Marcel: to find being open for help. Asking for help can be a big step.
21 juni 2022 How to arouse the attention of potential customers. Day 2
1. From scratch: Renewed clarity about my services: who am I, what do I stand for, what services do I offer, when is it important to you,
how do I do that, how would you benefit from it, how long does it take to get you there and what does it cost you?
2. Write down in detail process #1.
3… Read More
My biggest struggle. How to arouse the attention of potential customers.
1. Advertise on linkedIn
2. Referring to the interview with me as an expert (presentation coach)
3. Publish my interview on website
4. Periodically formulate a challenging question for the target group
5. Create special offer no one can refuse
6. Periodically identify frequently occurring issu… Read More
My biggest struggle is How to continuous arouse the attention of potential customers.
Indeed at six it’s getting harder. I shall publish my 10 ideas after I came up with the last four. I am spinning in circles now. I take a look at new solutions with a fresh look in an hour or so. See how that works.
Yeah, I’m starting changing my attitude
1. I am an amazing creator.
2. In my business, I am a lousy worker.
3. I want to become known as THE presentation coach for directors.
4. The best thing about my business is my coaching and training approach.
5. The one thing I definitely need to change about my business is creating customer loyalty.
6. What makes me happy in my business is the process of coaching.
7… Read More
1. my expert position
2. focus on ideal clients
3. my online presence
Hi Paul, should money be your goal or should money be the result of an other goal? What might work for you the best?
1. The most important purpose my business should take me – in random order – is a mix of
– ego: To prove I’m great. See me, I can do this
– the process of coaching itself: a playing field for my creativity
– the attraction of wanting to find solutions
– contact with people; it is fun being together and strive for a mutual goal.
In short what drives me is… Read More
Hi Vered, I’m happy to be with you again. I wasn’t really gone, always there in the background.
In replay to Max Hirschel
Hi Max, If I understand your 2nd question correctly, you probably need a simple(?) CRM system. I have experience wit a more complex system for sales teams and that may be not suitable for you. But there are many of them in the marked that might solve your issue.
1 Big vision!
Creating lasting relationships and collaboration by unleashing the natural voice so that people are heard and seen for who they are.
2 My target audience?
Directors and managers. People who have a message to share.
Exclusively one on one coaching.
4 What am I looking for to get from the WOMB (!) program?
Understanding how to appro… Read More