Comments Summary

Thank You for Being Part of the Conversation

Logan Maxwel

I’ve been thinking about this subject and I loved getting some more perspective on it. Also, it’s not something to worry about but to accept and hopefully welcome it with a plan in place. The part of the stadium filling up really gave me insight into how quickly things can go. It’s fun if it’s your business growth but less fun on the subjects you put out. I know now we … Read More

October 12, 2022 Position Yourself – Q&As

In replay to Nisandeh Neta

In your opinion, is it better to answer the 4 questions shortly and then let yourself go pages deep indept your positioning statement or doesn’t it really matter?

October 12, 2022 Position Yourself – Q&As

How much do we compromise before it gets too much? For years I read and hear you talk about niche markets. The last weeks I feel like we try to fight for a part of the sector we are in. I know in terms of SEO it’s better to use common words, but at the same time, we have to battle more companies to be visible. For example I battle of some visibility on the term MARTIAL … Read More

October 12, 2022 Position Yourself

In replay to Nisandeh Neta

I find myself in some trouble… I get stuck on the questions. Target audience: Martial Arts Beginners Who I want to help: Myself, to get better at what I’m doing. (honest reason I started my school) At this point, I have more people who enjoy just doing some martial arts which isn’t helping me since a lot of them don’t progress quickly. Most of them will quit (beca… Read More

October 11, 2022 Position Yourself

In replay to Max Hirschel

Exactly the way I’m telling. Getting them up your level, helping them to surpass you and then letting them help you get better. It’s like climbing a high wall. You stand in front of it and let somebody stand on your shoulders to climb on top of the wall. That person needs to pull you up with him to be sure he can face other walls in his pathway once he cleared this wall. I… Read More

October 11, 2022 Position Yourself

In replay to Nisandeh Neta

Not yet 😛 Martial arts beginners

October 11, 2022 Position Yourself

Day 1 – Who do you want to help? I want to help people reach my level of skill in martial arts. Preferably help you reach beyond my level of skill. Day 2 – Why do you want to help them? I believe you only become better in martial arts if you train with people on your level or higher. In martial arts, you need not only to train all by yourself but you need a sparri… Read More

October 3, 2022 Answer THEIR Questions

Day 1 – WHY you should conduct a LIVE (online or offline) Q&A session 1. Helps to grow your expert position 2. Shows you’re an expert 3. Give lots of value for prospects 4. Gather questions you can answer from current clients 5. Gather questions from other people than your current clients 6. Gets me out of my comfort zone 7. Can help build/grow your YouTube ch… Read More

September 30, 2022 My Expert Book – Follow Up

In replay to Nisandeh Neta

Thank you for your 2 cents… I get richer every cent I get 😉 Within Martial Arts you can even get awarded Dan grades (Blackbelts) by your association, as appreciation for sharing your knowledge. Mostly after 4th or 5th Dan. I’m not part of an association, but higher-graded masters most of the time have a book published at some point. So, just having a book, any book, … Read More

September 30, 2022 My Expert Book – Follow Up

My biggest ‘problem’ was not having enough to tell about a lot of FAQ subjects to fill up a full book. But getting multiple questions and spending fewer pages on the answer is more doable. Depending on my audience it might not become a real book but an E-book. But that’s fine. For current students, I can make an in-depth book with lots of questions. Just letting people kno… Read More

September 29, 2022 My Expert Book – Preparation

Question 1 – Reasons why you must publish an expert book: 1. Enforce my expert position 2. Best business cards EVER. 3. ideal clients find me 4. Frond-end product 5. To share how I solved my problem and now they can too 6. So others don’t have to figure out this problem themselves 7. To o… Read More

September 28, 2022 Demonstrate Your Expertise

In replay to Lucie Klaassen

No, non of them can film and edit better than I can. So, rather pay someone to do it or do it myself. Can’t ask a student to do this and then start complaining about the result 😛 Some tried already 😉 Also, we have good equipment at home for 4K video recording. Most of them have a cheap phone they use. I think I’m going to do it myself and keep it simple. I can always … Read More

September 28, 2022 Demonstrate Your Expertise

In replay to Lola Lemans

Love to check out your output from this exercise.

September 28, 2022 Demonstrate Your Expertise

Hi Nisandeh, Hi everyone, As most of you by now know, I’m a martial arts teacher. A lot of these exercises are difficult to really do right, right now. This is because at the moment I give mostly regular training. More on the fun side instead of the serious training side. (a lot of cheap classes and much time spend) Because of WOMB (and personal feedback from Nisand… Read More

In replay to Lucie Huijs

WOMB -ing… love that word 😀 Enjoy the festivities!

What did you get out of this week’s assignment? Big overview of what I (we) have done and what work still needs to be done. What did you learn from doing this week’s process? Sometimes you need to plan time to take a breather and watch back on what you did and where you want to go to. Maybe adjusting some goals or rethinking your strategy. So, hitting walls is no… Read More

September 25, 2022 When You Hit the Wall

Thank you Nisandeh and others for the feedback on Wednesday. I plan my work in boxes of x minutes (instead of hours) and ensure my phone or anyone else won’t disturb me. My wife will manage the kids during certain times we plan for that day. Also, I’ll use my brand new iPhone to help me not get disturbed as much by using their focus tools. Which seems quite good. (I’m t… Read More

September 21, 2022 When You Hit the Wall Q&As

Dear Nisandeh, As I said the other day, I have difficulty balancing my time. My wife is supporting me now by taking most of the daily tasks out of my hands even though I quit my regular job so I could do them in support of her. Now I should have at least 32 hours a week of extra time but since the baby came I feel I miss more hours than there are in a day. I know on… Read More

September 19, 2022 When You Hit the Wall

Day 4 – How can we support you To all: Give me your two cents so by Friday I can deal with the question for Day 5

September 19, 2022 When You Hit the Wall

Day 3 – What might stop you in the coming 100 days from giving your 100% and what could you do to overcome it? I’m giving 100% but it’s an ADHD focus it seems. But that being said, that’s no excuse to get this figured out. Just don’t know how to deal with this in my current situation. Juggling a Martial Arts School and helping my wife with her work (main incom… Read More

September 19, 2022 When You Hit the Wall

Day 2 – What would you want to achieve by the end of the program? I want to achieve Work/Life Time Management. If I can manage my time I can implement things to get amazing results. This should be my main focus.

September 19, 2022 When You Hit the Wall

Day 1 – Make a complete list of all your insights and actual results Week 1 – Come up with new ideas Writing down the problems and solutions made them real and made me act on them instead of leaving them floating around in my head. Works for me with everything. Week 2 – Delegate Something New Learned I delegate a lot but not so much as a system. Doing today… Read More

September 16, 2022 The Gold in Your Expertise

Qigong/Meditation 1. Mindset i. Internal ii. External iii. Emptiness 2. Basic meditation i. Sitting ii. lying down iii. Standing 3. Body and mind meditation i. Why body and mind meditation is better ii. What it does for your martial arts/life iii. How you can implement it in your daily life 4. Short notice of a paid exercise video: Lift Qi Up and Pour Qi Down … Read More

What did you get out of this week’s assignment? Lots of energy and lots of new options to expand my business and expert position without spending repeatedly more time and resources What did you learn from doing this week’s process? That if think you have 1 product/service you actually have 6 or more. Just have to break things down into smaller lego blocks. Wha… Read More

September 15, 2022 The Gold in Your Expertise

Day 3 – 4 All 7 on video. 1. Gwonbeop/Unarmed combat i. Basic use ii. Basic form iii. Basic sparring 2. Jangbong/Staff i. Basic use ii. Basic form iii. Basic sparring 3. Geombeop/ twohanded Sword i. Basic use ii. Basic form iii. Basic sparring 4. Ssanggeom/Twin-Sword i. Basic use ii. Basic form iii. Basic sparring 5. Jangchang/Speer i. Basic use ii… Read More

September 13, 2022 The Gold in Your Expertise

In replay to Manny Moerman

Got the exact same feeling!

September 13, 2022 The Gold in Your Expertise

Just as Many pointed out, I knew this, just never worked on it. Now, instead of loving it again, I should do something with it! Got to love WOMB . 1. Gwonbeop/Unarmed combat i. Basic use ii. Basic form iii. Basic sparring 2. Jangbong/Staff i. Basic use ii. Basic form iii. Basic sparring 3. Geombeop/ twohanded Sword i. Basic use ii. Basic form iii. Basic … Read More

September 12, 2022 The Gold in Your Expertise

Day 1 – Come up with as many “lessons” as you can. 1. Gwonbeop/Unarmed combat 2. Jangbong/Staff 3. Geombeop/ twohanded Sword 4. Ssanggeom/Twin-Sword 5. Jangchang/Speer 6. Woldo/Halbert 7. Gungsul/Archery 8. Daeryeon/Sparring 9. Gongbeop/Body conditioning 10. Qigong/Meditation 11. Power and speed 12. Martial Arts Implementation 13. Martial Arts Training M… Read More

What did you get out of this week’s assignment? To get good questions you need good clients, to get great questions you need ideal clients. I have mostly paying clients… It’s something. I have to find ideal clients… Read More

September 9, 2022 Publish An Expert Video

In replay to Gerdy Heek

Would you be a student of mine? You asked the questions I hoped to get from them. I’m just faced, over and over again, with the fact I don’t have many ideal clients… My new group of students, which started a separate course, have had just 2 classes but they should come up with questions like… Read More

September 7, 2022 Publish An Expert Video

Day 2 I was thinking hard on this ‘implementation session’. My students (clients) have very practical questions. Questions which aren’t fun or interesting to record. ‘When are we going to do…’, ‘When are we going to use…’, ‘when will there be a clinic with…’ or very specific to a part of the training. So, today I came up with something different. Making a vid… Read More

September 7, 2022 Publish An Expert Video Q&As

In replay to Nisandeh Neta

For me as a martial artist I see some challenges there for general martial arts stuff. Should be fun to crack that formula for my business. For the more mental stuff that shouldn’t be to hard.

September 7, 2022 Publish An Expert Video Q&As

In replay to Nisandeh Neta

That’s the actual name… 😅🙈 Great!

September 7, 2022 Publish An Expert Video Q&As

I was wondering how you deal with what you share in Video content and what not. You want(ed) to sell a training in the end. A lot of what you teach is available in free videos.

September 7, 2022 Publish An Expert Video Q&As

In replay to Nisandeh Neta

I say (these days) put you name in text. I did consider that and looked at Fiverr of some styling (you have the whole thing in your company colours) but I don’t know how you call that texty thingy down the bottom. Does it have a technical name? 😅

September 7, 2022 Publish An Expert Video Q&As

In replay to Max Hirschel

1. If you would ask me. Always introduce yourself. I ask other instructors to let me introduce myself so I can do that the way I want to. Some times I get a small complimenting introduction start after which I do the rest. But most people in my field don’t know how to do a propper introduction. 3. I’m just starting with video but at this point I’d like to start shortly wi… Read More

September 7, 2022 Publish An Expert Video Q&As

In replay to Nisandeh Neta

The “real” world can go f*** itself 🤣 Thank you very much for this kick in the butt 💪🏻 very valuable!

September 7, 2022 Publish An Expert Video Q&As

In replay to Nisandeh Neta

@Nisandeh So, if I understand correctly, just like with a book you have to ‘sell’ your videos and/or channel. Also, I find it hard to get an irresistible calls-to-action in my content that actually makes people do something. Asking them a question doesn’t give responses under my content. Do you have some advice on that part? Especially getting responses in the comments. … Read More

September 5, 2022 Publish An Expert Video

Day 1 – Why do you want to publish a video on your area of expertise Marketing: 1. As a martial artist, showing if proving 2. More personal 3. It informs prospects in a different way than text or photos do. 4. There aren’t many martial artists in my specific field 5. Easier to share than a piece of text 6. Can cut pieces of forms to make a good video without givin… Read More

September 1, 2022 Your Expert How-To Book

Day 3, 4 & 5 I’m going to do more research by asking my Audience (ideal clients) (#1) and ‘Teach the Solution to the problem you solve’ (#5) Considering today’s VIP Product training I need that info anyway. After that, I need to come up with more or better subjects. Can’t wait for t… Read More

August 31, 2022 Your Expert How-To Book

Day 2 – Topics you’d love to write a book about It’s been two days of thinking of possible topics I’d love to write about, but I can only come up with 3. I can think of more possible book to write but those ideals I’ll never do if you asked me now. (anger management, business-oriented, parenting, etc.) 1. How to implement martial arts training into your daily life … Read More

August 30, 2022 Your Expert How-To Book

Day 1 – why do you want to publish a book (on your area of expertise) 1. Enforce my expert position 2. Best businesscard EVER. 3. ideal clients find me 4. Frond-end product 5. To share how I solved my problem and now they can too 6. So other don’t have to figure out this problem themselves… Read More

August 25, 2022 Grow Your Expert Position

Day 4 1. Writing a book 2. Creating a funnel to empower my expert position 3. Creating a VIP product to show I’m the expert 4. Creating the best martial arts classes to show I’m an expert 5. Changing the website(s) to promote myself as an expert 6. Creating and communicating a clear vision that can last for ages 7. Set standards (raising a bar) for clients I wor… Read More

August 25, 2022 Grow Your Expert Position

In replay to Logan Maxwel

1. Expert in intensive (martial arts training) courses 2. Expert in martial arts training implementation in daily life. 3. Weapons expert 4. Teaching expert Really can’t think of anything else. Maybe someone with less of a tunnel vision has some input?

August 24, 2022 Grow Your Expert Position

Day 3 I’m going to research what ‘regular experts’, ‘celebrity experts’ and ‘well-known experts’ do. My view is totally shifting on every aspect of my business. Want to learn from them and in some cases probably go in the opposite direction. Time investment, knowledge acquisition and skills practice are quite a bit combined in my case. Learn and practice my martial a… Read More

August 23, 2022 Grow Your Expert Position

Day 2 Simple answer: Martial Arts Expert Difficult answer: Not sure yet how to differentiate between all the others yet. We all look the same. But I’m getting there step by step. It probably will be something of intensive courses and/or long internal stays like people normally do in China. Don’t have the time right now to dive too much into this. Done some very heavy… Read More

August 23, 2022 Grow Your Expert Position

Day 1 1. More clients 2. More ideal clients 3. Better paying clients 4. More referrals 5. More and better clinic request 6. More publicity 7. More growing opportunities 8. Easier to make a real difference 9. More fu… Read More

1. What did you get out of this week’s assignment? A lot of insight into how I really feel about my clients. I need to really dive into the WHY questions of my business and see what ideal clients will be and how I can (and want to) WOW them in a way that blows their minds and gives me energy…. Read More

Sorry for the (to) late comment… Can’t wait for the holidays to be over next week. It’s really hard to come up with a good question. Not one I can Google or get a clear answer myself as soon as I write it down. So, after some brain breaking: My biggest ‘problem’ is getting to be seen by my id… Read More

August 18, 2022 WOW Your Ideal Clients

Day 3 – be/become more personal Besides myself, my students need to become more personally involved with each other. 1. Sending birthday cards 2. Make notes in my phone agenda if a personal event of a student is happening and send a text before and/or after. 3. Organizing a movie(night) 4. Organizing a summer camp 5. Organizing team building trainings 6. Planning… Read More

August 16, 2022 WOW Your Ideal Clients

@Nisandeh. Thank you for your response yesterday. Much appreciated! Day 2 – Overdeliver I overdeliver more than is good for me right now. I can’t wait for the VIP product training! Hope to get some new insights that help me create a new amazing product in which I can overdeliver without compromising myself. The thing I did do and am happy about is sending personal … Read More

August 15, 2022 WOW Your Ideal Clients

Day 1 – Make things easy/easier for them. Currently, I’m not happy with the way my school is going. WOMB made it clear I’m not working with the people and/or mentality I want to work with. So much so that I was even considering closing the whole school for one season and start over from scratch…If at all. Doing this specific exercise makes me a bit disappointed… Read More

1. What did you get out of this week’s assignment? Some valuable insights. I need to change and I need to whom I’m an ideal client for and let my clients know what I consider an ideal client to be. 2. What did you l… Read More

August 11, 2022 Are You an Ideal Client?

Day 4 Already doing quite some active referring. Going to push more on referring to some businesses from day 2/3. For all the people here, instal Grammarly app for Mac, Windows, iPhone or the keyboard app for Android. You will love the feedback on your English.

August 11, 2022 Are You an Ideal Client?

Day 3 Belsimpel.nl > My contract is no longer complicated since I ported my landline number to a different provider so now I can order my next phone with them including a contract. WeFact > Refer someone successfully Drukzo > Order more standard printing. Comptimus > I spoke to him and we agreed on a monthly fee for his services. Need to also refer peo… Read More

August 9, 2022 Are You an Ideal Client?

Day 2 Belsimpel.nl > Only buy my phones at their store. Not the provider contract. In the past, I had a complicated business contract which I didn’t want anyone to mess with. So, kept it in the hand of the provider itself. Don’t actively refer people. WeFact > Great Invoice platform. Just haven’t referred any people with success. Drukzo > Do all my pr… Read More

August 9, 2022 Are You an Ideal Client?

Day 1 Coolblue > If they have it I buy it, even if the price is higher. Tell people how good and personal their aftersales is. Vimexx > All my Webhosting goes through them. Not gonna change for price. Always refer people to them once they talk about their hosting. Albert Heijn > First choice of supermarket. Have their paid service for bonus products. Chasin… Read More

August 9, 2022 Are You an Ideal Client?

In replay to Max Hirschel

Again, congratulations! Great to have you back. Hope to see you next Zoom meeting. For now, focus on the things that matter most.

What did you get out of this week’s assignment? That we really need to learn to ask our (ideal) clients for what they want. I always assume I know but the only way to really know it by asking. It still can be the same result but at least I know how to do the right marketing so they will act on my offer. What did you learn from doing this week’s process? When writi… Read More

August 5, 2022 Find Out What THEY Want

Day 5 – Can’t really test it. Just need to do it and I know I’ll get answers.

August 4, 2022 Find Out What THEY Want

In replay to Lucie Huijs

A lot of this costs you money/time. Can you also offer things that don’t cost you money or time? Like a simple E-Book, Video or discount instead of totally free options? And your DAY 3 – What are the questions you’re going to ask them? Still curious 😉

August 4, 2022 Find Out What THEY Want

In replay to Sigrid van der Marel

NICE! Let’s hope you go from 1% ideal clients to a whole lot more 😉

August 4, 2022 Find Out What THEY Want

Day 4 – Exciting incentives you can offer I’m not going to offer an incentive/gift. Probably even ask for a bit of money to join the teambuilding activity. But for training purposes, I’ll do the Idea Generator. 1. Free clinic 2. Personal instruction video 3. 2 hours of personal training for free 4. Video Course 5. Webshop discount 6. Some title within their gr… Read More

August 4, 2022 Find Out What THEY Want

In replay to Claudia Benmesahel

I think I understand what you mean. Only considering the question of this week: Find Out What THEY want. I can’t help but get the feeling this is what YOU want (or can offer). But if you know what THEY want, you can then think about how YOU want to do that. That way it’s more valuable to both sides. You giving what THEY want the way YOU want to give it to them. I fee… Read More

August 3, 2022 Find Out What THEY Want

In replay to Leo Steijn

I don’t think asking more than 3 is a problem. I don’t like to answer a lot of questions. If it takes too much time I click the little X right top of my screen and move on to something else. I think a lot of people are like that. But if your ideal client is the kind of person who does long surveys… Read More

August 3, 2022 Find Out What THEY Want

In replay to Lucie Huijs

Great list of questions. Curious which one you gonna choose.

August 3, 2022 Find Out What THEY Want

In replay to Sigrid van der Marel

“Almost” ideal client? You don’t have ideal clients yet?

August 3, 2022 Find Out What THEY Want

In replay to Claudia Benmesahel

– I want to know if they would want parent meetings on a regular base Would you like a parent meeting once a month for 2 ours? If they say YES; you still don’t know if that’s what they really want. If they say NO you don’t know what they want. Maybe you offer two hours but they rather have less or more. Or twice a month for one hour. I suggest making it a more open… Read More

August 3, 2022 Find Out What THEY Want

Day 3 – What are the questions you’re going to ask them First questions I want to ask them: 1. Why did you start training with us? 2. Do you feel you got what you expected? 3. What is the best thing about our current lessons? 4. What is the worst thing about our current lessons? 5. What would you change about our lessons? I want to create a team-building activ… Read More

August 2, 2022 Find Out What THEY Want

Day 2 – HOW you can contact them 1. Contact them through our WhatsApp Group 2. Through our digital newsletter 3. Through a webform 4. Through a physical paper form. 5. As part of their exam 6. Face-2-Face during training 7. Face-2-Face outside of training 8. Zoom-2-Zoom 9. Group Zoom meeting (open discussion) 10. Open discussion during training time 11. Creating… Read More

August 2, 2022 Find Out What THEY Want

Day 1 – WHAT do YOU want to know 1. Why did you start training with us? 2. Do you feel you got what you expected? 3. What is the best thing about our current lessons? 4. What is the worst thing about our current lessons? 5. What would make our current lessons the absolute best? 6. How can I help/make you show up every time in class? 7. What would you like me to add … Read More

I got a lot of brain food. Still need to go through a lot of comments and Q&A stuff (was on holiday) Finally, I put a timeframe and percentage of when and how many ideal clients I want. In 4 years (Seasons) I want 80% to be ideal clients. Day 1 – Why do you want to work with B… Read More

Deciding on how to deal with the zero tolerance on showing up on a yet to develop Martial arts class. 1. Zero tolerance (I don’t care, you’re out) 2. Making rules on when you are allowed to skip class. (Hospitalized, funerals, servier illness etc.) (I’m reasonable) 3. Giving them 1 or 2 free passes if used in advance. (I’m flexible) 4. All allowed if communicated bef… Read More

1. I am an amazing teacher 2. In my business, I am a lousy organizer. 3. I want to become known as THE Korean Martial Arts Teacher 4. The best thing about my business is me. (My skill set) 5. The one thing I definitely need to change about my business is me. (The skill sets I lack) 6. What makes me happy in my business is the students who really progress (martial art… Read More

My biggest struggle is to get more knowledge about my martial arts (Sibpalki) to progress as an instructor and reach ‘Master level’. 1. Keep looking for a new master who speaks English. 2. Keep learning Korean (very bad at). To learn from Korean Grandmaster. 3. Try to buy/beg back my old teacher (Grandmaster) and get reinstated by the Korean Association. 4. Learn a n… Read More

1. time management 2. expert position 3. get the maximum out of every day

1. Where you are today, and where you want to be in the future? I’m 33 years old and at this point I’m head of a small martial arts school (biggest of our martial arts in the Netherlands) and currently without an instructor (Master). At 40 I want to be at my top as a martial artist and keep that for as long as possible but at least 25 years. The school should have been gr… Read More

In replay to Sigrid van der Marel

Hi Sigrid, Just happened to read yours. My second business came from when FODMAP didn’t help me at all. In conclusion, I couldn’t handle some FODMAP Free and Low FODMAPs. Now I’m treated (by a professional and after my own study by myself) and I’m capable of just eating practically anything I couldn’t before. IBS is very much treatable through this method as well. If you … Read More

1. What is your/your business big vision? Being the Hogwarts of Martial Arts Schools. An international school based in the Netherlands focuses on martial arts, Asian language, culture, and regular teachings. But for now, becoming THE local place to practice martial arts. 2. WHO do you help (target audience)? Currently, age 6 to 65 but focussing now specifically 16-26 … Read More

As had been said in the blog itself I would add more specifically a online way of connecting on specific subject and/or field. As a martial arts school I’d like to see if more in my field are here and can help me. (Find a buddy as well) But also being able to look in other fields at the same problem and see how they deal with that. Thinking the same can help but also looki… Read More

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