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Thank You for Being Part of the Conversation

Machiel Emmering

Wrap-up 1. What did you get out of this week’s assignment? Consolidation/lists on paper of what was first in my mind only 2. What did you learn from doing this week’s process? I must admit that I’ve been deep in an entirely different process this week (a retreat to re-think the time to come), which felt extremely useful, so no process lessons got wasted this … Read More

In replay to Gerdy Heek

Haha, good vibes and good celebration!

November 25, 2022 New Ideas to Experiment

Day 5. Strategic plan how and when The chosen marketing strategy applies to an existing product, and I will start it in January (Zoom webinars, traffic to be gained from Youtube and other channels). The chosen product will take a while to develop; I expect to have a first release by the end of the summer.

November 24, 2022 New Ideas to Experiment

Day 4. New marketing strategy Webinars (done it, but not strategically) Strongly considering YouTube

November 23, 2022 New Ideas to Experiment

Day 3. New product in 2023 3rd big “All of …” course: all of thinking

November 22, 2022 New Ideas to Experiment

Day 2. New marketing strategies tactics 1. Youtube channel (+ webinars) 2. Instagram 3. Pinterest 4. Tiktok 5. Featured snippets in Google 6. referrals 7. Start with low end front end 8. Podcasts 9. Chatbots 10. Influencer alliances

November 21, 2022 New Ideas to Experiment

In replay to Bas van Amersfoort

Sure Bas! Let’s make an appointment via mail: machiel@speedmba.com

November 21, 2022 New Ideas to Experiment

Day 1. Ideas for new products/services 1. 3rd big “All of …” course: all of thinking 2. Implementation trajectory for the business course 3. VIP offer for the business course 4. Live seminars for the self-development course 5. Implementation trajectory for the self-development course 6. VIP offer for the self-development course 7. Make the summaries subscripti… Read More

November 18, 2022 Optimize What Kinda Works

Day 5. Plan regarding Hard • social media marketing –> part of my new marketing mix, to start as of 2023 • get creative again –> clear my head, create time and “alone space” for this, aim to be “back” here by Q2 2023 • personal branding, be out there –> needs a strategy/thought/vision, part of the re-calibration retreat • deals with partners… Read More

November 17, 2022 Optimize What Kinda Works

Day 4. Plan regarding Requires some effort • simplify tech-setup –> get rid of url’s, stop or merge certain websites, migrate one delivery platform to a better one, etc – gradually over the next half year • be more decisive –> should be way easier (as it was for a long time) once my pathway is clearer again in a couple of weeks from now • use the conte… Read More

November 16, 2022 Optimize What Kinda Works

Day 3. Plan regarding Easy • more weekly detail planning, and stricter reverse engineering planning for quarterly ambitions –> pick this up again once plan for next period is clearer (before the end of the year) • clean-up sessions (desk, files/laptop, mails/accounts, etc), to stay more organized –> set as fixed task monthly in the agenda on Fridays • bett… Read More

November 15, 2022 Optimize What Kinda Works

Day 2. Categorize Easy • more weekly detail planning, and stricter reverse engineering planning for quarterly ambitions • clean-up sessions (desk, files/laptop, mails/accounts, etc), to stay more organized • better referral incentives • reuse and leveraged use of already-made content • webinars & automating the lead generation for that Requires som… Read More

November 14, 2022 Optimize What Kinda Works

Day 1. List of what produces some of the results in your business that might be done better Products • create more smaller products • live seminars: more engagement, examples, tips/tricks • offer partial products Marketing, sales, traffic, conversion • social media marketing • webinars & automating the lead generation for that • making use of we… Read More

In replay to Marcel Dassen

I’ll still be here next week, but 21 November the game is on … thanks Marcel!

Wrap-up 1. What did you get out of this week’s assignment? An inventory of double down options. 2. What did you learn from doing this week’s process? That a strict focus on this assignment leads to mixed signals/findings (e.g. on the one hand, working with partners really works for me, on the other hand I don’t want this dependency, and I don’t want them to… Read More

November 11, 2022 Double Down on What Works

Day 5. Plan regarding hard to double down • I can do the right thing when I’m driven enough –> go on a retreat to re-think the period ahead in life • SpeedMBA (needs a new version in my own opinion) –> consider to start giving large scale seminars with this • Subscription to book summaries (extend it to 2 years requires massive effort) –> will recons… Read More

November 10, 2022 Double Down on What Works

Day 4. Plan regarding takes some effort to double down • Work with partners –> Try to get more, I already have 2 concrete leads, working on more • Keep doing product development and have different products –> I need to work on my product portfolio, with lower and higher end products, will do so as of December • Live seminars/events –> Likely to become … Read More

In replay to Machiel Emmering

PS: I am already aware of the process pointers for formulating high(er) quality questions (such as: ask the why – and the why behind that, address the real problem, make the question open to various solutions, etc), and I already have formulated some options, but I’m interested in which questions you would ask in the above situation, which is probably sufficiently general … Read More

I have planned a 4-day retreat (the max that I could pull myself out of family life), to re-calibrate my professional and personal pathway for the next decade. The QUESTION is: which are the 3 to 5 (rather than just 1) high-quality questions to ask/answer for myself? The BACKGROUND of the question … My life is good, but I’m still ambitious. I have to balance & o… Read More

November 9, 2022 Double Down on What Works

Day 3. Plan regarding easy to double down • Webinars –> Give more of them, but first get the traffic tactics right, decide on this before end of year. • Linkedin CtA’s –> Part of the decision regarding traffic tactics of the previous point. • Offer parts of my products as standalones –> Hesitant about this one, as the larger programs were designed to… Read More

November 8, 2022 Double Down on What Works

Day 2. Categorize yesterday’s list and make plans Easy to double down • I have some freelancers’ support that works satisfactory • Webinars • Linkedin CtA’s • Offer parts of my products as standalones Takes some effort to double down • Work with partners (could try to get more) • Keep doing product development and have different products (it w… Read More

November 7, 2022 Double Down on What Works

Day 1. List of all the things that produce most of the results in your business. Tactics & strategies • Work with partners (works really well, but it comes with dependency as I don’t own the lead flow, and don’t control the marketing) • Keep doing product development and have different products (it works, not sure though if it puts a break on everything at… Read More

Wrap-up 1. What did you get out of this week’s assignment? A clear outline for a plan to simplify, focus, and systemize. 2. What did you learn from doing this week’s process? That it is silly (learning fee I guess) not to do / have done what is so obvious, and what I’ve known (on the cognitive level) for years. 3. How are you going to celebrate your comple… Read More

In replay to Max Hirschel

Good suggestion I would say.

November 4, 2022 Stop What Doesn’t Work

Day 5. The plan regarding what is hard to eliminate — no super-crystallized target market —> PLAN: [a] Choose a core product to focus on for at least the next 6-8 months, [b] try to capture / phrase / frame the 4 sub-segments for that product under one denominator. — not having “back end” products (and not wanting them in this stage either) —> PLAN: [… Read More

November 3, 2022 Stop What Doesn’t Work

In replay to Sin Declerc

You’re seeing it sharp. Though I’m already making moves to get out of comfi, and re-own the lead flow again (so I can try to hit the exponential button). I’m just not moving remotely as fast as you!

November 3, 2022 Stop What Doesn’t Work

In replay to Marcel Dassen

Ha Marcel, Indeed, een andere framing en andere marketingtaal kan werkelijk al het verschil maken, en ik heb het idee dat daar een deel van je struggle in zit, zeker omdat termen als “authenticiteit”, “leermeester” (door jezelf al afgeschoten) en “effectief leiderschap” weinig appeal hebben. Ik denk dat je een keer een kleine brainstormsessie moet organis… Read More

November 3, 2022 Stop What Doesn’t Work

In replay to Sin Declerc

I also didn’t have much to actually stop, until I, inspired by Bas, started thinking about what I DON”T have in place or arranged – which doesn’t work (so then the “stop this situation” would come to mean “arrange this and that”).

November 3, 2022 Stop What Doesn’t Work

Day 4. The plan regarding what requires some effort to eliminate – which is nothing less than approaching a part of my current business in a much more structured way (following Nisandeh’s suggestions here) — insufficient personal effectiveness (although I can spell out everything that it takes – and it is not even a matter of procrastination), including not plann… Read More

November 3, 2022 Stop What Doesn’t Work

In replay to Gerdy Heek

I loved this one “i need to get rid of products that I am selling but not willing to create (I sold two different ones of those in the past week!! Not handy)”.

November 3, 2022 Stop What Doesn’t Work

In replay to Sin Declerc

Again your feedback support attempt and generous offer are really-REALLY appreciated. It’s just that my “starting point” (the present) is really fairly good and comfortable: — The business is not running bad at all. It’s just that it is steady and linear, whereas I’m interested in the exponential part of the potential. — It is not that I don’t know to whom my product h… Read More

November 2, 2022 Stop What Doesn’t Work

Day 3. List what you will eliminate now — delete twitter account  done (indeed took less than a minute) — stop current use of Facebook and Linkedin — not arranging a better recording set-up  fix this within 3 months — not arranging a better office  fix this within 3 months — giveaways for 1 of my programs  requires zero attention, no strict need to dr… Read More

November 1, 2022 Stop What Doesn’t Work

In replay to Sin Declerc

Hi Sin, I had missed this advice since it was not in reply to my own thread (so I didn’t get an email about it). Yes, not having a view on a super-crystallized target market makes my business more difficult / less successful than it could be. It is just that I’m deliberately not trying to focus on … Read More

November 1, 2022 Stop What Doesn’t Work

Day 2. Categorize yesterday’s input Easy to drop (or conversely to arrange, in case of “not having in place – which does not work”) — delete twitter account — stop current use of Facebook and Linkedin — not arranging a better recording set-up — not arranging a better office — giveaways for 1 of my programs — no “bold enough” marketing claims rega… Read More

November 1, 2022 Stop What Doesn’t Work

In replay to Bas van Amersfoort

i liked your list as well!

October 31, 2022 Evaluation Time Celebration

In replay to Sin Declerc

Hi Sin ans everybody else, Not sure if that advise was for me, but one of my courses is about SEO, and anybody in this group who wants it can have it for free.

October 31, 2022 Stop What Doesn’t Work

Day 1. List what doesn’t work The following includes mostly what I DON’T have well-arranged or in place, because by the end of last year, I had already decided to stop everything that doesn’t work. Strategy & tactics — no super-crystallized target market — no marketing plan and a corresponding load of marketing material — no “bold enough” marketin… Read More

October 28, 2022 Evaluation Time Celebration

In replay to Henny van Silfhout

Let’s hope so Henny! The video that Nisandeh posted provides us with at least one possible approach, perhaps the “ultimate” one.

October 28, 2022 Evaluation Time Celebration

In replay to Nisandeh Neta

Will definitely check it out, gracias!

October 28, 2022 Evaluation Time Celebration

In replay to Nisandeh Neta

I’m totally fine with the money loss! Education fee indeed. I’m less happy with the non-renewable time wasted, especially whereas I also meant (and saw with the other participants here) that non-paid marketing in general doesn’t seem to work at all. From what I’ve read from others on the assignment page, many of us — including me — have created tons of stuff (articles, g… Read More

October 28, 2022 Evaluation Time Celebration

In replay to Nisandeh Neta

Copy that, had a blind spot for that one, apologies

Most important insights: • That 5-10 minutes are the ideal duration • That Youtube finds mixed content is 1 channel confusing • The potential value of MorningFA-ME • The (slightly disappointing) insight that you shouldn’t want to start such a (FAQ) channel as a sales tool • That you should consider up front if you’re willing to create 50-100 videos to gi… Read More

October 28, 2022 Evaluation Time Celebration

In replay to Paul van Aarle

Hey Paul, Did you subscribe to the 13 January “Breakthrough” session? If not (I did), would you like to have my second ticket?

October 28, 2022 Evaluation Time Celebration

WRAP-UP 1. What did you get out of this week’s assignment? The insight from the somewhat shocking community feedback on what does NOT produce results: that tons & tons of effort and budget spent on social media and ads (of so many of us) that got completely wasted. I wouldn’t want to count the cumulative time and money wasted – already only in this group. Go … Read More

In replay to Gerdy Heek

I liked it! I must admit though, in line with what Nisandeh said in the master class about “drop off points”, that the moment you started the pitch-part and addressed the workshop, I could feel the natural inclination to abandon the video at that point (because “the substance” had been delivered by then).

October 27, 2022 Evaluation Time

Day 3. What does NOT produce results (mostly things from the past, as I’ve temporarily stopped every form of marketing that I’m not convinced of) • Blogging (about 150 weekly articles that only touched the “vanity metrics”, with zero sales – I knew very-very soon what I was doing wrong by the way, but still I didn’t change my approach) • Ads (Google and Fac… Read More

October 25, 2022 Evaluation Time

Day 2. Most important values in my current business • Integrity (not bullshitting prospects with success promises) • Value for money (offering a lot, for a modest price tag) • Distinctiveness (being able to truly claim the relatively unique feature of offering “integrative wholes” regarding certain topic domains)

Shooting the video was not the issue, getting it on Youtube is. I had real issues with “getting in” again after a very-very long dormant time (partly because of having lost the password – which wouldn’t be solved by just clicking “forgot password”, and partly because I’m on Malta, which was also suspicious), and subsequently, when I DID get it, it didn’t want to upload, sa… Read More

In replay to Cornelia dal Sasso

Well done buddy!

In replay to Bas van Amersfoort

Hey Bas, this is a really, really, really, really, really (this adds up to 5 compliments) good first go! Tip 1: what Guy said. Easy to do on a new flip-over paper. Tip 2: also give an example in the business domain (preferably an anonymized example from your own practice), in parallel to the buffet example.

October 24, 2022 Evaluation Time

In replay to Machiel Emmering

UPDATE: now that I’ve browsed Vered’s comments, I see what was meant (semantics at work here, I would not call this my *business* vision – which to me would be a piece of vision regarding an area of life, like you’d also have a health vision, a relationship vision, an ideal-based vision, etc). Anyway, here we go as intended. Not phrased in a sexy/appealing way, but… Read More

October 24, 2022 Evaluation Time

Day 1. Business vision In spite of Nisandeh’s example with a wider scope, I’ll strictly address my *business* vision (containing a transactional / economic element – which deviates from my idealistic vision bits), because I think it fits this assignment better. Moreover, I’ll limit it to my current line of business. This vision is NOT for communication purposes … Read More

October 19, 2022 Time for Review

Day 3 – Make a list of all the (internal) strengths you or your business posses. Be very specific. • Strong at creating content products • I do / realize / create things (not a procrastinator) • Persistent and not easily demotivated • Open to learning and seeing/acknowledging my mistakes and wrong bets • I operate from a couple of principles/values and … Read More

October 19, 2022 Time for Review

Day 1 – Make a list of all the things in the program AND in your actions that could have been done better or could be improved. Be very specific. I’ll relate the areas for improvement regarding the program and regarding myself. PROGRAM. I felt that the one-size-fits-all and just-do-as-you’re-told approach were not in sync with my focal points (as I’m in the m… Read More

October 16, 2022 Position Yourself

In replay to Gerdy Heek

Many thanks Gerdy! Some very good suggestions in this text. I’ll discuss it further with you via our own channels. Thanks!

October 14, 2022 Position Yourself

In replay to Gerdy Heek

I would love that, thanks already!

October 13, 2022 Position Yourself

Day 4. Where am I going, where am I taking you (I will answer this for the broader vision behind the whole of my programs, not for just one of the individual ones) I am here to enhance your self-reliance and control with regard to topics that greatly govern grown-up & societal life, while our educational system has hardly prepared you for that. Current topics of choic… Read More

October 12, 2022 Position Yourself

Day 3. Why am I qualified I’ve been processing content for decades, and I’ve already created integrative summarized works on a number of domains, including management, cybernetics, philosophy, and personal development. To me, tackling a domain with a vast amount of content of the most diverse kind, is like a fun challenge of cracking the code, of getting to a structu… Read More

October 11, 2022 Position Yourself

In replay to Nisandeh Neta

“Those who are eager to grow and evolve” is a very good suggestion, thanks.

October 11, 2022 Position Yourself

Day 2. Why do you want to help them I believe that all people should have the insights and skills that relate to improving their own lives, and that it is rather ridiculous that this must-have knowledge/skill is not covered of any phase of our educational system. While it is fully normal that elementary school, high-school, and higher education teach geography and geometr… Read More

October 10, 2022 Position Yourself

Day 1. Who do you want to help I want to help people who are interested in personal development; in the idea that they can improve themselves and their lives, and who are open to take in external insights thereto. Notably, I want to help those who seek to get that insight in the most efficient yet comprehensive way, without fluff. This includes people who have read lit… Read More

Wrap-up 1. What did you get out of this week’s assignment? The (good) suggestion that live Q&A’s can be valuable for many reasons. 2. What did you learn from doing this week’s process? That thinking about possible names forces you to drill down really concisely 1) which topic(s) can be discussed, 2) what the value of the session is, 3) who is addressed. … Read More

October 5, 2022 Answer THEIR Questions

Day 2. Possible names For the business program • Business issues on the sofa Q&A • Management question marks Q&A • Solving business issues Q&A • Answers to your business questions • Your business issues answering machine • Business Q&A Bites For the self-development program • This time it’s Personal Development Q&A • Help… Read More

October 3, 2022 Answer THEIR Questions

Day 1. Why a live Q&A, and will I do it? • Find out what is really on their mind • Find out their blind spots • Find out what they really need (both told by them and derived from their blind spots) • To be of some value to the participants, be helpful and meaningful • To create follow-up opportunities with them • To build up a following / list • To… Read More

In replay to Bas van Amersfoort

Most kind to get back again Bas! Yes, festival was great, and yes, both tastes suit me!

September 30, 2022 My Expert Book – Follow Up

In replay to Nisandeh Neta

Looking forward to that one! I’ve been considering for many years to start a channel, but only now (for particular reasons) I feel that the time is there.

Wrap-up 1. What did you get out of this week’s assignment? Not so from much the assignment itself, but from the topic-wise closely related additional workshop this week: a surprisingly simple and strong process to produce content in any mass you want. 2. What did you learn from doing this week’s process? That it is useful to think of various answering templates… Read More

September 30, 2022 My Expert Book – Follow Up

I found the simplicity AND the solidity of the whole process very powerful. Even while one of my books already was based on answering questions FAQ-style, and another was based on setting out 100 items in 2 pages. And still, your process was surprisingly fresh and strong. The part about structuring was a bit underexposed, but that’s just an observation (it left no gap to m… Read More

September 28, 2022 Demonstrate Your Expertise

In replay to Logan Maxwel

From my own experience, please do start cheap / DIY. I could give you a number of reasons, but you’re swamped enough to only need the bottom line advice.

September 28, 2022 Demonstrate Your Expertise

Day 3, 4, and 5: dropbox.com/s/8xodnjv380qawuu/Assignment%20Machiel%20-%20Demonstrate%20Your%20Expertise.docx?dl=0

September 27, 2022 Demonstrate Your Expertise

In replay to Machiel Emmering

To be more precise in template terms, I’ll follow the path of 1. Setting the problem/question in perspective, 2. solution direction #1, 3. solution direction #2, 4. Considerations regarding application

September 27, 2022 Demonstrate Your Expertise

Day 2. 1 Question + answer template In absence of a request from the community, I’ll answer “how to stay fit in a relatively easy way”. The format I’ll use: • Where the question usually comes from – which will be the context/assumption for my answers. • Food essentials • Movement essentials • Practical essentials

September 27, 2022 My Expert Book – Preparation

1. List all the reasons: why you must publish an expert book Because it…. • gives expert credibility / authority • helps to create a fan base • makes marketing and sales easier • makes one more attractive for partners • gets easier to get media attention • contributes to feelings of satisfaction and pride • gets one at a new level of play(ers) • … Read More

September 27, 2022 Demonstrate Your Expertise

In replay to Sin Declerc

Thanks for your input Sin. And I see your point, although the questions were meant to be general (and so vague to some), instead of to be placed in the context of a certain business growth stage. Maybe I should have mentioned where the questions came from / what they were based on. In an earlier assignment, we had to reach out to our audience, to ask whatever we wanted to … Read More

September 26, 2022 Demonstrate Your Expertise

In replay to Machiel Emmering

I have some issues with publishing the prescribed pieces of work on social media or my own blog, so I’ll elaborate it for this group in particular. By consequence, I’m fully open to suggestions/request regarding which one to answer, provided that there are at least 3 people who indicate the same item (respondents could simply give a shortlist of 3 numbers corresponding to … Read More

September 26, 2022 Demonstrate Your Expertise

Day 1. 10 questions 1. How can I be more productive and accomplish more? 2. How can I become more wealthy? 3. How can I stay fit in a relatively easy way? 4. How can I be less troubled by worries, frustrations, negativity, etc? 5. How can I relate better to other people? 6. How can I determine what to want/pursue? 7. How can I get myself started and motivated? 8. H… Read More

In replay to Bas van Amersfoort

Hi Bas, I’m at the Reeperbahn festival, hundreds of bands in dozens of venues, very cool. Regarding your “answer question” (whereby I had been referring to my answer to the question in the beginning what I was hoping to get out of the program): that answer did not really get sharper or wider, but it is just changing (like “from coffee to tea”).

Wrap-up 1. What did you get out of this week’s assignment? The enhanced awareness that nothing but me is blocking me from faster progress. 2. What did you learn from doing this week’s process? That is was good to look back on the assignments and results so far, and that my initial answer to the preparatory assignment regarding what I was hoping to get out of th… Read More

September 22, 2022 When You Hit the Wall

Day 4. How I could be supported I have sufficient support from my buddies, and from knowing that I have the opportunity to ask questions on Wednesdays.

September 21, 2022 When You Hit the Wall

Day 3. List of possible walls I haven’t bumped into any serious walls within this program yet. I only questioned whether it was helpful to spend time on assignments that do not have priority at this particular moment, or on reading everybody’s input and on community engagement, but I have become pragmatic about that (in the week of the assignment on reducing/stopping … Read More

September 20, 2022 When You Hit the Wall

In replay to Logan Maxwel

Let’s get in touch. I’ll mail you to schedule it.

September 20, 2022 When You Hit the Wall

Day 2. Results I’d like to create in the next 100 days (in the context of this program) A crystallized idea of how I can offer a coaching/mentoring-like trajectory (like WOMB , but not like WOMB ) that accompanies my course(s).

September 19, 2022 When You Hit the Wall

Day 1. List of insights and results so far INSIGHTS • A simple Eisenhower-alternative to evaluate activities: start-stop-increase-decrease • The idea that it is worthwhile to see where you can structurally “earn back” time, before you start spending time on a new commitment. • The idea that your definition of the “ideal client” is likely to mean for any given specific supplier, while knowing that not all of them want interaction, or ideal client to them. That assumes a definitio… Read More

August 10, 2022 Are You an Ideal Client?

Day 3. What could I do to become more ideal to the suppliers mentioned yesterday • Buy more • Refer others to them • Give good reviews, behave like an ambassador • Follow them more “blindly” / question their work less • Give them more of my time to engage with them or their clients/network • Help them improve (when they are receptive to such input), g… Read More

August 9, 2022 Are You an Ideal Client?

In replay to Sin Declerc

Of course this section couldn’t just be about referrals, rather than providing (or being able/willing to) what they really WANT and NEED (solutions, in your case). Interesting to read your reflections about this.

August 9, 2022 Are You an Ideal Client?

In replay to Max Hirschel

WOW Max, this year is getting bigger and bigger for you, congratz!

August 9, 2022 Are You an Ideal Client?

Day 2. Who are suppliers to whom I don’t qualify as an ideal client (and why don’t I) • All of the suppliers of content/programs (e.g. Nisandeh, Aaron Ward, Eelco de Boer, Dan Kennedy, and quite some others), because I only buy occasionally from them, I often have my own ideas about what th… Read More

August 8, 2022 Are You an Ideal Client?

In replay to Sin Declerc

Nope, certainly not all of them, and that’s why I included them. I deliberately played around with different suppliers’ definitions of an ideal client. Let’s not forget that there is only one dogmatic definition of that, which would include noticing me, wanting more from me than just paying, or th… Read More

August 8, 2022 Are You an Ideal Client?

Day 1. To whom am I an ideal client (and why) • PlanEllen (web development), because I give her all the flexibility she needs, I never question her invoices, pay them directly after receiving them, refer people to her for services that she can offer, and have given her advice regarding several … Read More

Day 5. Weekly Wrap-up 1. What did you get out of this week’s assignment? A practical list of 3 questions that will shed light on the coverage of essentials in the e-course that I’m developing, plus a practical way to get respondents. 2. What did you learn from doing this week’s process? That what I would like to know the most, does not necessarily pertain to … Read More

August 4, 2022 Find Out What THEY Want

Day 3. Which questions exactly 1. What are the 3 bigger desires that you have in life? 2. What would be the 3 things you would like to improve about your life or yourself? 3. What would be the 5 things that would make a self-development program of top-value to you? Day 4. Possible incentives 1. Modules or sections from my video courses (or the entire thing) 2. Slid… Read More

August 2, 2022 Find Out What THEY Want

Day 2. How can you contact them 1. Call 2. Zoom/Skype/etc 3. Email 4. Traditional mail 5. Visit them 6. Linkedin/socials direct messages 7. Linkedin post to solicit participation 8. Solicit participation via website (e.g. with comment fields, or link to surveymonkey) 9. Walk by desks/offices in business aggregation buildings 10. Stand at relevant events and ask p… Read More

August 1, 2022 Find Out What THEY Want

Day 1. What do I want to know 1. What would they like to see changed in their life, if anything 2. What would they be interested to learn from my program 3. What would they like to be able to do after my program 4. What are their greatest interests regarding this topic 5. What would put them off or slow them down while consuming my program 6. What would really help t… Read More

In replay to Sin Declerc

The point here is the following. Some of the (important) reasons why having ideal clients is attractive, is that they are more inclined to buy more often and other stuff from you, plus that it is pleasant to deal with them. Both are not relevant when there is only something to buy that they only h… Read More

In replay to Rens de Nobel

thanks man!

1. What did you get out of this week’s assignment? Even more reasons regarding why ideal clients are attractive The insight that having/chasing ideal clients is of decreased relevance when you have a product that is [… Read More

DAY 5. How to deal with non-ideal (flop) clients (first would be the preferred strategy) 1. Give a set of choices regarding interaction modes (more ideal client commitment and behavior = more service and benefit, less ideal = the opposite), each of which you are fine with. Tell them that there ar… Read More

DAY 4. How to transform other clients into ideal clients Insofar relevant (given my input of the previous 3 days), I see a couple of options: • Regarding reselling partners, when a new partner would come into sight, I would assure that we are a good (“ideal”) match, and contractually assur… Read More

In replay to Marie-Louise Krause

Thanks for triggering the nuances of this Marie-Louise – hereby my thoughts. 1. Not a strict must, but they are income-wise potentially extremely attractive, because all their employees have personal development / educational budgets, which they COULD choose to invest in my products. So “having” a corporate comes with a huge leverage potential. 2. While you’ve phrase… Read More

In replay to Marie-Louise Krause

Thanks for your encouragement and willingness to take some of the ideas Marie-Louise!

Day 3: What is my commitment regarding ideal clients • In the client segment reselling partners, a partner should be either ideal, OR take up very very very little of my time and energy. This is already the case (exactly 50/50). • In the client segment corporates, NO client has to be ideal (… Read More

Who is the ideal client (qualities/behaviors) – first 3-5 are most important 1. Appreciating my products 2. Actively seeking to apply new/refreshed insights 3. Helpful regarding requests on my end 4. Having ample income/budget as not to see any objection in my (future) pricing 5. Relaxed re… Read More

In replay to Vered Neta

Duly noted, thanks. I expect a similar shift for myself in the future as well, but I’m not there yet (and knowing it)!

In replay to Vered Neta

Hi Vered, Thanks for your concern. Indeed, not a lot will change in my current approach, at least for the short term (the rest of 2022). Because of other priorities. So my active choice for the time being is to NOT focus on “ideal clients only”. I can bring some nuance to that, but the details th… Read More

Why work with ideal clients (while not having seen the video, as to keep my brainstorm fresh) 1. They buy more easily 2. They pay more easily (faster / complete / on time) 3. They buy more often (if your product is not a one/off) 4. They are willing to pay premium prices 5. They are tolerant,… Read More

1. What did you get out of this week’s assignment? — That even while you already have time, it is still interesting to think how you can earn the time back that a certain time commitment (to newly make) requires. — That even while you’re already spending your time in relevant areas only, it is worthwhile to confront yourself that this doesn’t equal “good use of… Read More

July 19, 2022 Creating Time

DAY 2. As for today’s assignment, it was appropriate to reflect on Nisandeh’s thoughtful response to my input from yesterday. By way of the money analogy, I considered what I might have done wrong. A couple of thoughts were: 1. I do have a lot of time, because I “waste” very little to none of It on the usual suspect time “wasters” (e.g. social media, tv, new… Read More

July 18, 2022 Creating Time

The plan doesn’t require much in my case, because I simple HAVE the time. The commitment is also not an issue; I am already involved for the prescribed daily and weekly time since we started. There is a thought though, because my progress tends to go very slowly. I get too little done. And that is precisely because the time is simply there. This is know as Parkinson’s Law:… Read More

1. What did you get out of this week’s assignment? • The idea that I’m pretty well on track in terms of starting/stopping, and doing more/less • A backlog of many more sensible things to think of to start / stop / do more / do less 2. What is the Productivity Matrix (NEW, MORE, LESS, STOP) you commit to implement? • Start giving webinars (and start hiring p… Read More

July 15, 2022 Become Super Productive

In replay to Nisandeh Neta

A slap in the face by coaches is not meant to hurt feelings, but to wake up to see their intention. I meant it in the second way, not the first, so all is fine.

July 15, 2022 Become Super Productive

In replay to Rudolph Huizinga

Dat vermoedde ik al, maar door de typo stond er in het Engels iets anders (prijzen om te winnen), wat ik ineens een leuk idee vond.

In replay to Logan Maxwel

I’d like to add to the response of Nisandeh that you need to define what “works” in step 1 is (“find out what works”). I’ve been blogging for years, with reasonable reading engagement, but but with literally zero conversions to just 1 sale. And that is because there was no or no tight connection between the piece of content and the product, or any form of offer behind it. … Read More

July 14, 2022 Become Super Productive

WHAT SHOULD I STOP THAT IS ACTUALLY HAMPERING MY BUSINESS (first one is the one of choice for this assignment) 1. Stop being stubborn in not wanting to use trickery marketing 2. Stop wanting that my products are quite affordable 3. Stop the “broadcasting only” strategy, cater for interaction 4. Stop doing business from a WordPress with patchwork-tech website 5. St… Read More

July 13, 2022 Become Super Productive

In replay to Rudolph Huizinga

Do you mean a pricing list (to communicate the price of your items) or indeed a prize list (a list of things people can win – e.g. in gamified interactions with your audience, or as a referral reward, etc)? The latter is an interesting one for me as well.

July 13, 2022 Become Super Productive

In replay to Sin Declerc

Interesting, I’ll look into it, thanks!

July 13, 2022 Become Super Productive

WHAT COULD I DO LESS THAT DOESN’T CONTRIBUTE MUCH (first 3 are the ones of choice for now) 1. Help others less, and be less pro-active in offering it 2. Do less research (on anything) 3. Revisit stuff less (mails, WOMB -pages, certain texts, etc) 4. Be less responsive (to e.g. mails, calls, whatsapp, not responding immediately) 5. Be less available (e.g. make less … Read More

July 12, 2022 Become Super Productive

In replay to Sin Declerc

Hey Sin, I understand your agitation, especially whereas all of us (and the program owners most definitely) can see and appreciate how committed you are. So then obviously it feels like an attack to get “exposed”, just for being frank about not being in a cheering mood (and even for an on-topic reason). Note however that I’m pretty sure that the remarks that you were respo… Read More

July 12, 2022 Become Super Productive

In replay to Marcel Dassen

That is most kind of you Marcel! I’ll send you a mail to discuss this a bit further.

July 12, 2022 Become Super Productive

In replay to Machiel Emmering

first 2 are the ones of choice for now

July 12, 2022 Become Super Productive

WHAT CAN I DO MORE OF WHAT ALREADY BENEFITS MY BUSINESS 1. Develop more digital products (incl. variations of current ones) 2. Build in more engagement elements into my products 3. Give more live seminars 4. Look for more reselling partners 5. Do more “pivots” (changes to product offering, pricing, positioning/branding, etc) [note: tomorrow I will say that it is a… Read More

July 11, 2022 Become Super Productive

WHICH NEW TASKS WOULD OR MIGHT BENEFIT MY BUSINESS (the first 2 or maybe even 3 are the ones of choice for now) 1. Start giving webinars (and indeed start hiring people to help me with various aspects of that, plus start automating the lead generation for that) 2. Start doing social media marketing for that 3. Start working actively on personal branding (with a “strat… Read More

In replay to Nisandeh Neta

Haha, you make us all blush with this (sincere) flattery. Double point taken, I’ll keep on watching out for possible contributions from my end.

In replay to Nisandeh Neta

I’m still with you Nisandeh, and thanks for your extensive response – therewith mostly discussing the second process I mentioned under question 3. And when you put it like that, it does make sense to revise and improve *current* automations (which is certainly possible in my case), plus in line with that to simply give the phenomenon of automations some attention on a regu… Read More

1. What did you get out of this week’s assignment? [a] The joy of attempts to help others (partly succeeded, partly not). [b] An interesting list of what might be automated 2. What is the automation plan (WHY, WHAT x2, HOW and WHEN) you commit to implement? — Automate collections of subscriptions to webinars and following-up on that — As to get a bigger market… Read More

In replay to Sin Declerc

Glad you’ve come a relevant step further!

July 7, 2022 Automate Something New

HOW TO AUTOMATE (how to make sure that the automation will be a success) This is about the automation of collecting and managing webinar subscriptions 1. Set number of subscribers goal for first webinar 2. Set number of attendee goal for first webinar 3. Set number of eventual buyers goal for first webinar (part of this automation, for possibly following up on non-buye… Read More

In replay to Sin Declerc

Hmmm. Your challenge reminds me of a seemingly similar need that I had quite a while ago (2007). I wanted (and thought I needed) dynamic graphing software, with the possibility of flexible and multiple relationships between concepts, including representation of weight of nodes. Back then, there was hardly any such software. So I started investing in that (the delegation tr… Read More

July 6, 2022 Automate Something New

In replay to Vered Neta

Haha, this resembles our dialogue of last week Vered. If the one that I indicated as the one of choice doesn’t count as strategic (but rather as a random), then either I’m not clear about what I mean by automating collecting and managing webinar subscriptions, or we have different ideas about what “strategic” means. By the action itself, I mean having a post (or series of … Read More

July 6, 2022 Automate Something New

In replay to Machiel Emmering

By the way: I am well aware that this is a boring list of functional equivalents. I think it would be more interesting for the community to share names of tools that are interesting for various purposes. For instance, most of us will have a website (the largest share of that will be WordPress-based), and maintenance in the form of updating WP/theme/plugins can be tedious i… Read More

July 6, 2022 Automate Something New

In replay to Sin Declerc

Full disclosure Sin: I also tend to read your contributions (which isn’t the case for most of the others, simply because it is too much — so I don’t mean to discredit them, but I’m following a handful of people more closely, among which you).

July 6, 2022 Automate Something New

WHICH TOOLS ARE POSSIBLE (regarding my choice: to collect and manage webinar subscriptions) The key here is that a web form plugin (Bloom, OptinMonster, WPForms, SeedProd, TrustPulse, etc) will feed email addresses into an autoresponder. Plenty of options here: 1. ActiveCampaign (the one of choice) 2. MailChimp 3. ConvertKit 4. Aweber 5. Hubspot 6. Drip 7. GetRespo… Read More

July 5, 2022 Automate Something New

WHAT TO AUTOMATE (#1 is the one of choice for this assignment) 1. Collect and manage webinar subscriptions 2. Scheduled emails to develop engagement and purchase interest 3. Send email alternatives based on opening behavior 4. Presenting website visitors an offer based on web-visit behavior 5. Selling things online (the purchase process) 6. Accept and process payment… Read More

July 4, 2022 Automate Something New

WHY AUTOMATE (first 3 are Top 3 at this moment) – Day 1 1. To get a bigger market reach and (so) make more income 2. To serve the customer better 3. To save more of my own time 4. To have things done faster 5. To have things done at exactly the right time (trigger based) 6. To have things done better 7. To get rid of tedious / boring / repetitive work 8. To engag… Read More

1. What did you get out of this week’s assignment? • That the collective list of WHY delegate is quite interesting. • That several people here have the same issues with hiring committed people in the Netherlands, plus Nisandeh’s tips on tackling this issue 2. What is the delegation plan (WHY, WHAT, WHO, HOW and WHEN) you commit to implement? • Delegate part… Read More

June 30, 2022 Delegate Something New

In replay to Manny Moerman

I started off years ago with #10 and I’d really like it to work like that Manny! But (literally) tens of thousands euros further (of which every “penny” down the drain), the time has come get to a different level of trust (trust in a non-naive way, as Covey would say). But perhaps, one day, we can get back to the ideal state of just being able to rely on each other.

June 30, 2022 Delegate Something New

In replay to Cornelia dal Sasso

I indeed interpreted it a bit differently, like indeed many others have their own approach to drill this down … interesting!

In replay to Gerdy Heek

On the one hand: yes, I agree for some cases, don’t outsource what doesn’t work yet and what you don’t understand yourself yet. On the other hand, for many other cases, you are outsourcing something because the expert knows better than you what would work. In the first category, you’d be outsourcing the “hands” to a set of prescriptions/instructions. In the second category… Read More

In replay to Sin Declerc

Thanks for your contribution Sin. I see the point of not being able to commit to results (as in “you can take the horse to the water, but can’t make it drink” — you can’t promise that prospects will buy), IF you are only willing to work on the basis of an hourly fee (either with transparency and solid explanations, or not). And there may even be some value in the hire, in… Read More

June 30, 2022 Delegate Something New

HOW TO DELEGATE – Day 4 1. Assure that performance and pay are related (follow Nisandeh’s tips on yesterday’s Q&A page for this) 2. Write out the processes I want them to follow (detailed work instructions) 3. Describe the outcome I expect, regardless of how they do it 4. Work with them together 5. Check their work-in-progress regularly 6. Get to contract… Read More

In replay to Nisandeh Neta

Fully clear and much appreciated Nisandeh (and indeed valuable advice for all of us here who are in this stage), muchas gracias!

In replay to Marcel Dassen

Being bossy, suggesting superiority, and ownership of me

Dear Nisandeh & Vered, As indicated on today’s page/assignment about WHO to delegate to, I have the struggle that I’ve outsourced online marketing quite a bit, but not with the desired results. None of them were prepared up front to commit to results, and I have never found an agency willing to do that (e.g. commission based, or no cure no pay). Consequently, I ga… Read More

June 29, 2022 Delegate Something New

WHO TO DELEGATE TO – Day 3 Answering this one is tricky for several reasons, mainly: [a] Vered suggested that the ONE thing I indicated (setting up and help running webinars) did not fully fit into what was asked in the assignment, [b] I have hired about 15 people/parties over the last years for what I really want to strategically delegate – social media marketing … Read More

June 29, 2022 Delegate Something New

In replay to Vered Neta

Hi Vered, there is a small conflict of priorities in strictly answering your question, if the indicated ONE ting (“Setting up and help running webinars”, which I’m actually indeed making a start with today) doesn’t count as strategic delegation. My strongest desire regarding strategic delegation is to outsource (most of) social media marketing, and SEA. But that is not eve… Read More

June 28, 2022 Delegate Something New

WHAT TO DELEGATE (already doing that for several items, so #1 is the one for this assignment) – Day 2 1. Setting up and help running webinars 2. Website development & maintenance 3. Social media marketing 4. Building clever funnels 5. Sales / pro-actively approaching companies 6. SEA 7. Producing neat formats for my content 8. Personal to do’s (important th… Read More

June 27, 2022 Delegate Something New

WHY DELEGATE (first 3 are Top 3 at this moment) 1. Create / win back time, to allocate to what-I-am-really-good-for in my business, plus to what-I-would-really-like-besides-that 2. Create economic leverage on my time (once the saved-though-paid-for-time will lead to more income than the cost of outsourcing) 3. Have things done better (more effective) than I could myself… Read More

1. What did you get out of this week’s assignment? A reminder of how many variables and options there are (and the 50 options were far from exhaustive). And consequently how much work there always is, and how limited the scope of 1 person is, to get it all just right. 2. What idea(s) do you commit to implement (and when)? • Launch an entirely new product (within 1… Read More

In replay to Maru Lizarrraga

Baby Hotel, for sure. Most evident need/market from this list of options. Easiest to market/advertise. Easiest to experiment with on a small (early adopter) scale. Best chance to develop/perfect/copy-paste/scale a clear concept/formula, from minimum viable product towards a chain of hotels starting in the bigger cities (possibly based on franchise). Best perspective o… Read More

Biggest short term (< 1 year) struggle is: how to increase my direct sales, while at the same time increasing my position with / sales through my partners (indirect sales). 1. Think out an actual strategy behind marketing efforts, instead of random acts of mere appearance 2. Start giving conversion webinars 3. Improve compellingness + on-site sales flow of my own c… Read More

1. I am an amazing processor of content (digging it, stripping it, re-framing it to make it more understandable or making sense, relating it, structuring it, conveying it) 2. I my business, I am a lousy salesman and marketeer 3. I want to become known as THE reliable and smart bringer of valuable/useful insights 4. The best thing about my business is that I am convinced… Read More

Work smarter not harder Online presence ideal clients

Where are you today I’m in a pretty good place, and yet struggling a bit. I make enough income, and have the luxury to decline assignments, which I do, as I want to escape the business of selling my time. I have difficulty accomplishing this however. Over the last 15 years I’ve started several ventures in different areas / products. Most of them resonated with relevan… Read More

1. Business vision My bigger picture is to help people increase their self-reliance in life in several important areas (underdeveloped with most grown-ups), and get an income out of that. Short term business goal: >100K passive income from online content this year, and at least double that next year, while increasing sales through my own channels (rather than partner ch… Read More

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