If you are going to a networking event and you know who’s attending, you can prepare by doing some research about the other person. Some networking organisations will send a list of attendees, so you can check out their website, LinkedIn profile or other info. It also means you can connect on LinkedIn beforehand so you have a more warm contact already.

Thanks for the question Aramik, I love it! And to be honest, there are a lot of don’ts since people are just not really aware of how certain things just aren’t helpful for their visitors. Let me give some of the most common examples: – Terrible cookie pop-up with no (easy) options to manage preferences and tracking/marketing cookies by default (that’s not consent, so it… Read More

In my opinion, it starts with this: Be aware of any newsworthy developments in your organisation or niche as an opportunity to make it (more) newsworthy and catch that PR moment. Many people and organisations don’t realise it when they have something to share. It’s similar to when you think what you do isn’t that special, when you are actually the specialist that kn… Read More

1. There’s nothing wrong with getting inspiration from your competitors, so find out what your competitors are blogging about and write about a topic in your own words. You can also use certain tools to discover what your competitors are ranking for in Google to get your ideas from 😉 . 2. Use keyword tools for keyword research (optimusonline.nl/praktische-handleiding-zoe… Read More

Be on the lookout for lifetime deals. It pays back to get lifetime deals for certain tools or software that you need. But beware of the pitfall that you will start to buy things because they are such an interesting deal. First assure yourself that you really need it or that it will be useful, either now or later. Speaking of software: licenses for software like Microso… Read More

If you read the content on websites, try to find what the balance between “you” and “me/I/us” is. Too many websites are just sending out messages, not helping the visitor. Yesterday someone posted the launch of a new website and pretty much everything I saw in the short video was “we” and “us”. Who wants to read that? Your visitors don’t care about your mission stateme… Read More

Focus on message instead of design. Especially on homepages, too many websites have huge imagery while that first screen (“above the fold”) is the most valuable space of your web page, where you should convince visitors that they have come to the right place. So show them what you have to offer and don’t make them guess. In addition to that: be clear in your message and… Read More