Double Your Income – Preparation #2

Marketing Assessment​

Part 2 - Marketing

Read carefully the following sentences relating to your marketing:

  1. Sometimes marketing feels like expensive “hoping.” I can’t always tell if it’s working;
  2. My marketing strategy doesn’t work as effectively as it used to;
  3. I get frustrated at the money I spend on marketing with minimal return on investment;
  4. I have great ideas for marketing but rarely enough time to implement them;
  5. My business doesn’t show up effectively in Google searches.

Let us know, in the comment box below, which ones of these sentences describe your marketing AND what could you do to improve.

Thank you, and we are looking forward to see you in the Double Your Income workshop,

Nisandeh & Aramik

Part 2 - Marketing

Read carefully the following sentences relating to your marketing:

  1. Sometimes marketing feels like expensive “hoping.” I can’t always tell if it’s working;
  2. My marketing strategy doesn’t work as effectively as it used to;
  3. I get frustrated at the money I spend on marketing with minimal return on investment;
  4. I have great ideas for marketing but rarely enough time to implement them;
  5. My business doesn’t show up effectively in Google searches.

Let us know, in the comment box below, which ones of these sentences describe your marketing AND what could you do to improve.

Thank you, and we are looking forward to see you in the Double Your Income workshop,

Nisandeh & Aramik

  1. 1: Sometimes marketing feels like expensive “hoping.” I can’t always tell if it’s working;
    Ik heb (nog) geen strategie

    5: My business doesn’t show up effectively in Google searches.

  2. Number 4 and 5

    What I can do improve is Implementation. I have enough time. I don't spent money yet for marketing. I don't have a strategy. I could make one, but how?

  3. 2 . I did 360 morning posts and have done 36 blogs now. Only my connections are only 455 people. I have to work more on connecting people. I have one free product. I find the response little. But something strange happened this morning. Normally I have 10-13 people who see my blog and today in a sudden 130???
    4. I have too less time to put my ideas into a good marketing.

  4. Sometimes marketing feels like expensive “hoping.” I can’t always tell if it’s working;

    1. Especially the time and commitment for the daily post and weekly podcast.
    Daily post 152 times and Podcast 58 times.
    Podcast
    The popularity of the podcast becomes less.
    The top 1200 views ( nr 1 in Applepodcast -Medicine) , to 350 views.
    I ve at this moment no gratis product. I will produce and publicate one this month

    The post is between 125 and 4000 views everyday.
    thx

    1. Great @Ron.

      How much time do you spend on average on Daily Post and Weekly podcast? And what do you do with the rest of the time?

      So tell me more: How often do you promote your Podcast? And who is your Target Audience?

  5. I have great ideas for marketing but rarely enough time to implement them;

    So I will focus even more on my business by making connections, starting a community, creating content for them and being more visible.

  6. 1 (and 4). With another company, I had it in place. Now actually, since I'm just starting with this new business, I need to just start.

    Maybe delete all my old adds, since I will have a better overview.

  7. Point 1: It's hoping I choose the correct marketing strategy because of a lack of marketing knowledge. But I'm learning, step by step.
    Focussing on LinkedIn, instagram and blogging. Next step free stuff, funnels and morning post.

      1. LinkedIn connections: my network is growing thanks to your strategy, Aramik. Grateful for this. I follow-up and keep connected with my network.

        Instagram: growing slowly and I need to give a boost. Question: what is the best moment to publish on Instagram? For the moment I publish every Monday.

        Blogging: 2nd blog will be posted in EN this time

        I asked for help to build funnels

  8. For me all 5 are valid.
    I worked with people who ran my ads, but got nothing. Made insecure to invest more.
    I have now started the 90 day post, but also need a morning post and 30/30 template, according Aramik. I do not know what that is. Help!
    I have ideas, but not sure if they will work. So, they stay in my head.
    I'm definitely not at the top of Google. So to find me you have to browse to page ..... Hence I think advertising is necessary.

    1. Great @Albert.

      I will send you a message through linkedin to help you with my templates, no problem 🙂

      So do you any other ways to get you on top of Google or boost your Marketing, without the paid ads?

  9. 4 & 5 I always have a lot of ideas and the power is to prioritize and focus on what is it that my client needs. In my business that is not really different for large companies or smaller ones. The marketing strategy and the message is more important for now - what is the problem and where can I help. 5 - google search - we have already addressed this building our new website at the moment.

      1. Ha ha yes think you are right Aramik. It is more about priority. so I added some blocks in the agenda for this to structure and write marketing activities - to make it more consistent.

    1. Great @Alie!

      So what Are your Questions about This “Mystery”? In Which area? 🙂

      We Are here to help you Clarify and Nisandeh will show you his best 8 Strategies on the 12th of May.

      1. Is 'marketing really a 'mystery' for me or is that my limiting belief? ("vragen naar de bekende weg")
        What pitfalls can you step into? How do you set up a system that works for you? I'm learning a lot from Hugo and you and finally I'm starting to get going. And I'd like to keep it that way!

        1. Marketing is simply human psychology, Alie…
          When you understand how people think, how they feel, how they react, what is important to them… it becomes a lot easier to communicate to them in a way that engages them and get them to take action.

          Your only “job description” as an entrepreneur is to solve people’s problems.

          If you remember that - then marketing is all about finding the best way to let those who have the problem know that you can help them solve it in the best way possible - for them.

          We will get into some examples and strategies for that during the Double Your Income workshop. Stay tuned.

  10. 1 and 5 there are so many ways to market yourself and your produkt/services; it's very hard to distinguish what is working and what not. I think that once I am clear on my message and service a solid research on my ideal client and his/her journey will give me valuable information on their top of mind problem as well as where to find them and what makes them 'tick'

    1. That’s an issue for so many small business owners… how to identify what works and what doesn’t…
      As well as what is your ROI (return in investment) for each marketing activity.

      The first step is to measure everything you can.

      So, for example… if you regularly (weekly, by-weekly, monthly…) send a newsletter email to your list - you want to write down 2 days after each mailing your email opening rate and click through rate (you get these from your email program).
      After xx mailings calculate your average opening rate and average click through rate and now you have a benchmark.
      From now on - whenever you send a new newsletter - your goal should be to beat the benchmark.
      So, in this example, your subject line is responsible to your opening rate… so keep improving those.
      And your call-to-action is responsible to a big part of your click through rate… so… keep improving those.

      1. Great question @Nathalie and I love Your Answer @Nisandeh plus your example.
        It is a very easy way to measure it and just improve it daily!

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