Double Your Income – Preparation #5

Marketing Assessment​

Part 5 - What it Takes

Read carefully the following sentences about good marketing takes a lot of ongoing work and…

  1. I don’t have the time to do it myself;
  2. I don’t have the expertise;
  3. I don’t have the budget to hire enough good help;
  4. I worry the people who help me don’t have enough experience;
  5. I don’t have time to manage the people who help me.

Let us know, in the comment box below, which ones of these sentences describe your challenges with the ongoing marketing work AND what could you do to improve.

Thank you, and we are looking forward to see you in the Double Your Income workshop,

Nisandeh & Aramik

Part 5 - What it Takes

Read carefully the following sentences about good marketing takes a lot of ongoing work and…

  1. I don’t have the time to do it myself;
  2. I don’t have the expertise;
  3. I don’t have the budget to hire enough good help;
  4. I worry the people who help me don’t have enough experience;
  5. I don’t have time to manage the people who help me.

Let us know, in the comment box below, which ones of these sentences describe your challenges with the ongoing marketing work AND what could you do to improve.

Thank you, and we are looking forward to see you in the Double Your Income workshop,

Nisandeh & Aramik

  1. number 2 and 3

    Improve: my marketing expertise and know what I have to do or a coach to tell me what to do, but then comes the leck of money issue

  2. I do not have time to manage the people who help me. And I want to do and know it all myself and I have too less time and budget is also a little issue

    1. Ever heard of a "vicious cycle" Wim?

      So what do you get as a ROI (Return On Investment) with No Time and No budget?

      And how can You break this cycle?

  3. I don't have the time to do it myself;
    I know several VA's and make my choice

    I don't have the expertise;
    That's not entirely true: I have enough knowledge for a beginner, but I really need to make 2 hours of focus time a day to get the desired content.

    1. So when is your deadline @Marianne? 🙂

      And please do remember: Searching, Finding, testing, working with a VA does require your time and focus.

  4. Which ones... there are several indeed:
    1, 2, (3), 4, 5

    Terrible... just plan a day to work on it, or really let a company write my newsletters or ads. JUST START.

    What @ALBERT BUSCHGENS said: everyone calls himself an expert, and I doubt big time...

    1. Very interesting @Naomi 🙂

      So what do you need to plan a day to work on it?

      and do you think delegating your newsletter will give you that urgency to do it?

      Forget about every body: Just see and realize how far YOU come and check your own track records. You are doing more than fine as an Expert, (Wat zeg ik!), as an Autority!

      One of my best lessons I learned from Nisandeh and Vered is: Mind My Own Business!

  5. Point 1, 2 and 3 is a challenge, but
    1. Solution I found is to focus on 1 or 2 issues and then the next one. Step by step.
    2. Therefore I follow courses, webinars on marketing & sales. And I dare to ask questions (which was not the case when I started).
    3. I checked what kind of financial aid, subventions, primes exist for a startup.

  6. Could there be a number 6? "I don't know where to find a VA that is trustworthy". And 4 is for me an issue. Nowadays everybody calls him of herself a specialist, esspecially when you look at FB ads or Google ads. In case you don't do this properly (ads), its "mopping with the tap open" 🙂 (Dutch expression)

    1. I think Albert "I don't know where to find a VA that is trustworthy" is actually 2 questions.
      I am pretty sure the WHERE is not difficult to find.
      I am pretty sure that LinkedIn is a good place to start the search.

      BUT... the other issue... "VA that is trustworthy" - this is more about qualifying, interviewing, reference checking, small project testing, onboarding, training, and feedbacking...

    2. Haha! Great one, @Albert! Nisandeh already gave you your answers to think about and you already got one application you can test (well done Vartien)

      My question for you would be:
      How come you are focussing so much on advertisement (Fb ads/google ads)? There are much cheaper (Dutchier :)) ways to recruit, test and qualify Your team of experts, in this case, a VA 🙂

      I would recommend you to open your mind to all possibilities and I am sure Nisandeh will blow your mind with some of his great tips and strategies on these matter on the 12th!

  7. 2: I don’t have the expertise;

    I really just need to begin to study how i can do this at the stage of my business now. I have just started.

    1. So what king of an experience do you think you need, Vartien?

      And how can you get "creative" on this matter? Please check what @Nisandeh wrote on this page about being creative.

  8. I mostly think 1 but probably this is related to planning upfront and with knowing the ins and outs of the platforms we use. We are not consistent enough so working on that.

    1. Focus. Focus. Focus.
      Prioritize. Prioritize. Prioritize.

      Everything becomes easier, more efficient, AND more effective, Alize - when you choose what to focus on and dive into it.
      Master one area/platform/strategy before you move to the next.

    1. Good point, Ron.
      The “trick” in my experience is to start small and slow.

      A VA is often the best first person to add to your team.
      Do this one right, and you’ll never look back…

    1. One way to look at it Maaike is, “I need money to grow my business (team, marketing, education).
      Another way is, “I need to grow my business (team, marketing, education) to earn money”.

      My preferred way is “I don’t need money to grow my business. I need creativity”.
      And that’s what I ask you in this preparation, during the workshop, and after it…
      Let’s get creative and find other solutions than throw money on our challenges.

      You can get top people to work for you, for free, at least for a while - when you’re creative.
      Think about it.

    1. If you know what needs to be done, Nathalie, and just lacking the time to do it yourself - delegating or outsourcing can be a solution.
      But if you don't know (yet) what works and doesn't work for your specific situation - I'd be very careful in delegating or outsourcing.
      Just my 2 cents.

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