Double Your Income – Preparation #7

Marketing Assessment​

Part 7 - Systems & Strategy

Read carefully the following sentences relating to your systems and strategy:

  1. I have lots of past customers who haven’t purchased/visited in a while;
  2. I have shoeboxes full of business cards or email addresses in a list, but I don’t have a good way to do anything with them;
  3. I’m held back by hiring because I can’t find enough good people;
  4. I find it’s hard to keep good workers (internally or externally);
  5. I have strong competitors and I sometimes worry they’re stealing our lunch.

Let us know, in the comment box below, which ones of these sentences describe your business situation AND what could you do to improve.

Thank you, and we are looking forward to see you in the Double Your Income workshop,

Nisandeh & Aramik

Part 7 - Systems & Strategy

Read carefully the following sentences relating to your systems and strategy:

  1. I have lots of past customers who haven’t purchased/visited in a while;
  2. I have shoeboxes full of business cards or email addresses in a list, but I don’t have a good way to do anything with them;
  3. I’m held back by hiring because I can’t find enough good people;
  4. I find it’s hard to keep good workers (internally or externally);
  5. I have strong competitors and I sometimes worry they’re stealing our lunch.

Let us know, in the comment box below, which ones of these sentences describe your business situation AND what could you do to improve.

Thank you, and we are looking forward to see you in the Double Your Income workshop,

Nisandeh & Aramik

  1. Zeker nummer 1,2 en 5
    Ik heb veel mailadressen , maar dit ligt helemaal op z'n gat. Of ik begin en maak een fout in mijn funnel, waardoor ik alle mensen daar per ongeluk kwijtraak. Ik heb te weinig kennis op dit gebied op het optimaal te maken.
    Er zijn veel concurrenten op de markt, ook al wil ik ze niet als concurrenten zien. Ieder heeft zo zijn eigen talenten en die van mij moet ik gewoon nog meer duidelijk naar voren brengen. Ik ben mijn 'concurrenten' al gaan volgen om ook te kijken wat zij doen.

  2. I think it's fantastic that I can attend your workshop and appreciate that you tailor it to everyone's needs.

    I have lots of past customers who haven't purchased/visited in a while;
    I don't "visit" online often enough my "old" connections that are worth it. In addition, I rarely send them a DM or email. I will do that more often now.

    I don't have many email addresses in a list yet. Get them mainly through my blogs. I'm going to ask them more when introducing my new connections.

  3. Well, 1, 2.

    I have my best VA back after a year, so I'm super happy.

    I want to keep emailing, and then when I really have something (i see people are interested in what I do), then I can launch and hopefully they will buy.

  4. I have strong competitors and I sometimes worry they’re stealing our lunch. i should focus more on my one strengths and not let myself be distracted by others. or try to co-work with them instead of see them as competitors.

    1. You already gave yourself a great answer @Vartien!

      My suggestion for you: Make a list of 10 of the Top Experts on your field and network with them 🙂

  5. Number 3: since I need to work with experts in digital transformation it involves a lot of money by hiring them.
    So, I found a solution: my team consists of freelancers.

  6. I think 2 is more my situation although I recently threw away loads of old business cards as I was quite certain I would never use them again. Maybe not a wise decision but I did so cannot turn this around.
    What can I do....increase my network! Through LinkedIn groups (have not joined any yet) and also FB groups although I find it difficult to get email addresses from people in groups I am part of.
    Maybe I should throw in a #letsconnect at LinkedIn;)
    Although I am not clear yet about my future business I know I will encounter no 5 but also trust that the pond has enough fish.

    1. It's not about how many email addresses you have, Nathalie...
      It's about how many qualified leads you've got.
      Their email addresses are just your way to stay in contact with them.

      Focus (both your mindset and actions) on getting to know QUALIFIED leads (online or offline) and then ask for their email address.
      Or... the way I prefer to do it - offer them a DIGITAL lead magnet that qualifies them - and simply ask them where to send it...

      We'll talk more about it in the Double Your Income workshop... Stay tuned.

      1. Thank you for your answer. I understand this concept, jjust having tons of emails addresses is not a guarantee for any business. Quality before quantity.
        Looking forward to learn more about this on the 12th of May.

    2. Great brainstorming with us, @Nathalie. Totally agreeing with Nisandeh,

      And no, I would not recommend you to throw a #letsconnect. That's useless if and when you don't know what you are looking for and how the qualification of your leads should look like.

      Plus: I always look for small ponds to become the biggest fish there... A big pond does not automatically mean big qualified leads and clients.

      1. True. And the better my IC is defined as well as their top of mind problem(s) the more value I will be able to bring to the table. More a chicken and egg story 🥴

        1. Yes @Nathalie. I would make clear and focused choices.

          Every Choice you make, it just shows how committed you are and how hearfull you are to your ideal clients. They will know and feel it.

          I don't see a chicken or egg. Focus on the Rooster 🙂

    1. The money is in the list, Ron...
      When you build an email list that is both big and responsive - it will become the most valuable asset in your business.

  7. Number 2, I have a mailing list but I don't do Enough with it .
    I need to be more consistent with my contact moments with this list.

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