It’s time to get strategic…
Those have been 18 intense weeks of working ON your business…
And after reading and evaluating everyone’s input, strengths, weaknesses and goals, we designed the last block of the program to deliver you the most value…
IF… you are willing to do the work.
The next 7 weeks will be dedicated to make you more and more strategic when you approach your business and planning your strategies, products, activities and tasks.
It’s the last stretch of the program, and also the last 2 months of the year… so I totally understand if you’re tired or feeling like you’re losing steam.
I felt this way each time I ran a marathon just a few kilometers before the finish line.
It’s FEELS very physical – tiredness, soreness, pain, exhaustion, shortage of breath, lack of energy…
But in reality… it’s just a mind game – a question of making a choice and recommit.
How do I know?
Because I finished every single marathon I started, even though each time around kilometer 37 – my body said “Enough! I can’t do it!”
So, if you are in this space right now… the only thing to do at this moment… is…
Make a conscious choice:
- Either you quit the program, and take a break until the end of the year.
- Or… you breathe deeply, recommit, and go for it 100% for the last 7 weeks left.
It’s your choice and I respect whatever you choose.
If you wish to call it quit – just send us a WhatsApp message or an email, and we’ll remove you from the program.
However, if you wish to continue, we expect you to participate fully in the program for the coming 7 weeks.
No stories. No excuses.
There are 7 more assignment weeks
You’ll have to do them ALL. FULLY!
There are 2 more Hot Seat sessions:
- November 10 – at 8pm
- December 8 – at 8pm
Make sure you are present.
Make sure you are asking a question.
There are 3 more bonus workshops:
- My Expert YouTube Strategy – October 27 – at 8pm
- My Resilience Blueprint – November 24 – at 8pm
- Level Up My Business – December 22 – at 8pm
You do NOT have to join any of these… these workshops are OPTIONAL.
BUT… if you do choose to join any of them – each has an OBLIGATORY preparation assignment, which you MUST complete to attend.
So, again… choose wisely!
Assuming you’re committed to complete the program till the end…
Let’s start with…
Putting your business under a microscope
The longer you own your business, the more chances are that your business is not optimized to deliver you the best results.
It might be because your target audience has changed over the years, or maybe the preferences of your target audience have changed, maybe the economy or technology or society have changed to affect your business, maybe (hopefully) you have changed as an entrepreneur…
No matter what the reason(s) for the change(s)… the fact remains… most businesses operate on less than they potential…
Imagine a sports car driving mostly in the city and on busy roads, or a drafty house losing heat in the winter, or a person eating mostly junk food…
The potential for greatness is there… but (some of) our strategies, tactics, approaches, products, actions and habits are not empowering us to achieve and experience that greatness.
So, this week… it’s time to take an honest look at your business…
And evaluate…
What is so great about your business, what is not so great, and what is… well… killing your business.
Let’s start with your MINDSET…
It’s simple.
Be open, be curious, be honest, be daring…
And… most important… do NOT put yourself down at any moment.
Set your GOAL for this week…
Here’s a great goal for you:
I am going to evaluate my business honestly – the good, the bad and the ugly.
How’s that for a 5-day challenge?
Choose the STRATEGY you will use…
Here is the 5-step process you could follow in order to achieve that goal:
- What is your vision for your business;
- What are your main values in your business;
- What is it that you do – that does NOT produce results;
- What is it that you do – that produces MOST of your results;
- What is it that you do that produces SOME results and MIGHT be worth improving.
PLAN your actions in your agenda…
Your next step is to physically plan this process in your agenda.
Remember – the whole purpose of the Working ON Your Business (WOMB) program is to get you in the habit of investing EVERY DAY 10-15 minutes working ON your business…
So, my suggestion, don’t do all the exercises in one batch – but stick to the “schedule” I recommend… It will build the right habit, that would serve you for the rest of your business life.
Plan to invest 10-15 minutes EVERY DAY in the coming 5 days to follow the process above.
Now it’s time to IMPLEMENT…
Take 10-15 minutes, right now, and…
- Day 1 – Write down in one sentence what is your vision for your business.
For example, my business vision is: Creating a Better World by Empowering People to Fulfill Their Greatest Potential.
Your vision statement doesn’t have to be perfect, but give it a good try and post it in the comments box (and ask for feedback if you want one).
- Day 2 – Make a list the 3-4 most important values for YOU in your business.
For example, MY values are: making a difference, happiness, creativity and personal growth.
Your values should guide you as what you’d like to achieve/experience/give in your business.
When you have them – post them in the comment box. - Day 3 – Make a list of all the strategies, tactics, products/services and actions that do NOT produce results in your business.
For example, in my business: Facebook and LinkedIn marketing produced zero ACTUAL results, we had several products (e.g. the resiliency training) that didn’t sell at all, and me blogging every week stopped delivering results a few years back…
This is a hard assignment.
It’s hard to look at something you invest a lot of time, effort and possibly money, and honestly say “actually, it doesn’t work”.But this is crucial…
You have limited resources (time, energy, money) and you must be able to identify, admit and “kill” non productive “weeds” in your business.
Please share your list in the comment box. - Day 4 – Make a list of all the strategies, tactics, products/services and actions that produce MOST of the results in your business.
For example, in my business: Regularly creating irresistible offers to my list is the best marketing strategy by far and the mentoring program is the best money generator program we have… and focusing on a 100 Ideal Clients deliver us a hundred time more results than when we were focusing on 12,000 non Ideals…
Everything in your business (and life) follows the 80/20 rule… Which means that the majority of your results is created by a small number of actions/clients/products and strategies.
Your job today is to identify those few that generate the most, and share them in the comment box.
- Day 5 – Make a list of all the strategies, tactics, products/services and actions that produce SOME results in your business, and they might be worth optimizing.
For example, in my business: email communication wasn’t performing so great, but it was the only way we communicated… This year we chose to optimize our communication and moved (partly) for WhatsApp communication… the result… a huge improvement in opening and clickthrough rates.
This is a tricky assignment.
It’s hard to be objective and look at something that generates some results and be able to decide, should I “kill” it so I can dedicate more resources for what brings me most of the results, or does it have potential – if I optimize or improve it.But it’s important to make that distinction…
If you’re not sure… go back to your vision and values – they should guide your decision.
Please share your list in the comment box.
Each day share with us in the comment box the lists you wrote.
My commitment to you…
- I’m looking forward to read your process and ideas below;
- I will be there for you on Wednesday to support you with any question, challenge or setback you encounter;
- I’m looking forward to celebrate your progress and results on Friday.
Live fully, stay awesome,
Nisandeh
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Dag 3/4. What isn't and is working?
Working:
WOMB
Follow up calls/mails
Seo
Website home copy
Listen and ask jow to help
Invoice cta - what else can I help you with?
Giving crucial tips on how to fix something, especially during a first call
Vip stuff
Logo in front of them all the time < do more
Fomo content 1 off emails
Real estate trainings as network moment
Call them: would x help you?
Market knowledge products (sneezable products)
Reseach products
Saas
DIY
Jobstudents and how to find them
Online team
Fiverr talent
Having lunch
Doing nothing
Wealth dynamics and i tjing
Reading, trainings
Think weeks
Implementation sprints
Writing process
Knowing what i want
Freelance crew
Eliminations
Growth experiences
Silence
Market research
Trust intuition
Go outside
Current freelancers
CE buddies
Food choices
Respect the zone of genius,drop what is the opposite
Easy and fun money is ok mindset
The car.
Coaching.
Medical support team
Cleaners from time to time.
Interim payrolling
Not working:
Speaking
Networkevent
SM
Blogging
Bring a friend
Book writing
Staff
1:1 work
Having an office
Accountant
Guest blogging and magazine articles
Buying stuff, show succes actions
Not sure,gonne try this
Mailings 2×/m as newsletter, paying and free content
Video
Zoom demo's
Courses (failedbefore, now it might make more sense.)
Use fiverr as promo tool by making work public
Interview retail and real estate magazine
The open office downstaires
Workshops at home
366 comments
Looking at it from a higher level, what did most was write and send out a 1.5m proposal. It got me thinking differently, seeing how to scale the business where before i could not see it.
Who do i need to become to run a multimillion business? That was the game changer. And based on a 3' item in some OC training yearsago: "i would not start a biz that hasn't got the potential of 1m a year at least". Bang. That was great content 😀
The other thing was: dare to jump. Dare to try, even if success is not guaranteed. That stretched me big time. Coding what might not work at all.
A new coach that works with the higher level clients was also key. A structure for food, sleep, movement and a think habit.
Growth and "working for the business" has not been about the small bits and pieces. Not about the tactics in my company.
Has been about creating the space for growth. If your bubble is tightly filled, nothing will move the needle. I need people and situations that get me more space.
WOMB was great for me most weeks when topics asked about how to fill space, but brilliant when topics created space.
I've listed some tactics to do more or try out in the previous post. There as well, expansion or not is a better high level indicator. Do stuff. Try it, evaluate it.But it helps to think tactics as well some times 😀
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Day 5. Do more:
Automations. O boy, the value those bring.
Workshops
Marketing in generel. Top topic 2023.
Team. Definately spend the next weeks on this topic. Great progress so far, good experiences.
Calling topics a year focus and putting it in the planning tool ask kpi's.
Be in the present and enjoy other people.
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Day 5 - SOME Results
I’ve tried different strategies that didn’t succeed as mentioned on day 3. A few opt-ins or a few sales on very expensive ads doesn’t count for me as some result, but as no actual result.
What did bring me results in my early years was blogging about wines I’ve tasted. It made me hired as an expert and advisor. I’ve stopped blogging years ago due of lack of time
Putting events on Facebook delivered some results
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Catch up time.
What is it that you do – that does NOT produce results;
I spend way too much time on emails.
LinkedIn posts
Videos (but just started so it's a bit early to say it doesn't work)
What is it that you do – that produces MOST of your results;
Calling;
Giving trainings and then give away the book to those who are interested
What is it that you do that produces SOME results and MIGHT be worth improving.
both of the ones before could give a lot more results and are definitely worth improving.
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What was also not working: letting someone else call and offer a workshop together with the book.
There might be other strategies that probably would also work (calling everyone who worked on the book and offer to bring them one and have a FREE workshop together with it)
I still have a list of hot leads that I should follow up and I still haven't....
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Day 4: Make a list of all the strategies, tactics, products/services and actions that produce MOST of the results in your business.
• Getting back to old clients to ask what they are doing and offer them a coffee and talk.
• Sending some ideas or reports based on my ideas that they might want to have a look and in the same time ask how they are and if I can be of any help.
• Asking if they want to contribute to an article of proposal based on previous work can be in combination with the two above.
Day 5: Make a list of all the strategies, tactics, products/services and actions that produce SOME results in your business, and they might be worth optimizing.
• Compliment and comment on LinkedIn messages regularly in combination with the two above (most results).
• Going to symposia where I find older clients to say hello and get back to them in one or more day afterwards.
• Sending out e-mail and asking if they are following up on previous advises and if they need help with the implementation.
181 comments
Day 5 – Make a list of all the strategies, tactics, products/services and actions that produce SOME results in your business, and they might be worth optimizing
So, services that produce somer results are for instance being 'open' for some of the time. I used to be 'open' all day for 4 days a week. I was not happy with the results and it took away my freedom. So shopping by appointment is working much better. Still, there are some customers that like the idea of coming to the shop spontaneously. So I am thinking about pointing out two days to be in the shop for spontaneous visits. E.g. a morning and an afternoon. Still thinking about the right day and the right form. Another strategy is organizing events. These events went quite well in the beginning, until corona. But maybe I will think of new events with Sinterklaas and X-mas coming up.
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Day 4 – Make a list of all the strategies, tactics, products/services and actions that produce MOST of the results in your business
1. Blogging
2. Newsletters
3. Google Ads
4. Personal Service
5. Shopping 3.0 (shopping by appointment at a time convenient for the customer instead of the other way round)
6. Personal phoneservice instead of an answering machine
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Optimise:
The contact and potential of my network and their networks
Getting more serious about potentional working together idea's that are floating in the air
Writing blogs and articles
Finding platform that are in line
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Day 1
My vision for my business:
My vision for my business is to help childeren and there parents towards there full potential in life
Day 2
The 3-4 most important values in my business.
My values are my abbility to listen and analyse a problem and respect the client and make theme see their owm possibilities
Day 3
All the strategies, tactics, products/services and actions that do NOT produce results in my business.
- Advertising in local papers, communitiy guide,
- Facebook post did not get me anny client
- Organize free information events
- Offering co workership to others
Day 4
All the strategies, tactics, products/services and actions that produce MOST of the results in my business.
- Stay consistant in what I deliver for clients
- Have ambassadors propose new clients
- Work for free and still deliver quality to a client
- Start renting a room in an office building years ago
- Setting up a healthcare cooperative and doing tenders
- Buying over 650 games/materials to work with
- Start working with stagiaires
- Taking the step from self-employd to become a BV
- Working with the Profit First system and pay myself first after taking off VAT and a percetage off profit
- Give monney to charities
- Find a PA who dos the work I dont like and takes a burden off my shoulder
- Working with a tada list and plan for it every day and time schedulle the work.
- Working with pomodoro technique for stuf I have to do but creates a feeling of doing boring stuff
Working in groups instead of working with individual clients is like 80/20 rule but feels like 90/10 and sofar is the best dessicion I made
Day 5
All the strategies, tactics, products/services and actions that produce SOME results in my business, and they might be worth optimizing.
- Start building an emaillist
- Start making youtube movies with the new concept from Nissandeh and put theme out
- Putting information on my new linkedin pagina for the Interactie
- Blogging and share pictures about what we do and the results we get with the childeren
- Working on the book with my collegas about testing and executief and cognitief functions and how to improve theme.
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Day 5:
In my situation, I think that the answer of Day 4 and 5 is the same.
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Day 4 – Make a list of all the strategies, tactics, products/services and actions that produce MOST of the results in your business.
Because I am starting, that's a difficult question to answer.
But what I know for sure is that I had some of the best teachers to learn me skills in yoga, natural health, dance, music,personal power&colours, and WOMB 🙃. They are experts in their field and practice(d) what they preach.
So implementating these methods is the centre of my business. And I will develop my own content.
I want to develop offers for ideale cliënts.
I have to let echo in my system what Nisandeh says:
'Everything in your business (and life) follows the 80/20 rule… Which means that the majority of your results is created by a small number of actions/clients/products and strategies.'
To begin with, I will focus on the method for personal power and colours.
Which has also principles of working ON my business in it.
Building (online) Communication with outside world and possible ideale clients is an important Goal.
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Day 5. Things that produced some results, but worth improving: LinkedIn has produced some results for me. Through LinkedIn, I got a lucrative new client this year!. But I think it can create better results. So I need to optimize my use of social media. I need to do more networking, this has produced great results in the past. Ask for referrals. Do more online marketing. I have too few services, I need to enlarge my products and services range.
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Day 5 produce SOME of the results
- Webinars, did deliver some valuable contacts but very few clients
- Automated emails and follow up at download of “inkijkexemplaar” on website
- LinkedIn post on specific product (cardset) did work but other post didn’t bring in new clients (only interesting comments and some contacts).
- The website had some results (selling cardset) but need to be improved
154 comments
Day 5 - Produce SOME results
YouTube used to bring in some new clients so I’m happy for the session this week! I will for sure use this strategy and even though it’s not for short term sales, I definitely see the long term relationship it can build with ideal clients.
When I do live clinics, they normally fill, and I loved doing the midweek retreat. Both bring in OK results. I would love to do more ‘live’ events as I love teaching and working with people and their horses. I could have someone film the clinic and then turn that into another online product to create more results out of this.
My 2 new courses that I created this year have produced some results when I launched it as a pilot course for my existing clients (who already followed the True Connection course). I have not done any promotion of these courses and I want to create a free lead magnet for these courses to get more results.
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1. What is your vision for your business;
My business vision is: Creating an enjoyable, ethical and resilient world, by helping people to become more energy independent, sustainable and educated on power generation, usage, storage and heating.
2. What are your main values in your business;
Trust, sustainability, simplicity, resilience, profitability.
3. What is it that you do – that does NOT produce results;
- Honestly, the follow-up on client visits is horrible. By postponing follow-up, often also due to a feeling of insecurity or lack of material etc. I lose trust and feel obliged to lower prices, I feel ashamed etc. this attitude really needs to stop and certainly doesn’t produce results.
- Small projects for a small price.
- Doing work as a sub-contractor without proper price.
4. What is it that you do – that produces MOST of your results
- Installing solar panels, preferably close by (regional)
- Work with specific partners that give a lot of clients
- High end installations
5. What is it that you do that produces SOME results and MIGHT be worth improving.
- Work as a sub-contractor. I was offered really high prices for consultancy-like work. What we see is that “knowledge” in the market is quite poor, if we make flawless installations, it’s worth paying a higher price for that. Better though, is pursue our own projects.
- Doing heat-related work. For example, Triple Solar is combing PV + T (and/or rethinking the electricity/heat installation).
- May be even start doing projects with windmills.
90 comments
Day 4. Things that produce most of the results in my business:
Focusing my time and energy on income producing activities, works well. Listing in a directory of service providers works, I regularly get new clients from there. Getting repeat orders from clients Showing appreciation to my clients with small gifts.
376 comments
>> I am going to evaluate my business honestly – the good, the bad and the ugly <<
WEEK 19 / Day 5 – List is my list of all strategies, tactics products / services and actions that PRODUCE SOME RESULT in my business and which are worth optimizing.
Garden House
• Automate all communication
• Set up social media strategy
• Offer breakfast ready in the fridge
My House
• Prepare the three rooms for rent
• Set up social media strategy
• Automate communication
• Offer breakfast in the fridge
Optimizing my service for both my Garden House and the three rooms in my house
• Serve breakfast on my veranda or in my living room for all my guests during the weekend
• Install a small kitchenette for all rooms to use
• Offer lovely events like
o Guided tours in the forrest
o Walks on Stravaza
o Picknic baskets
o High tea at 3 pm
o Drinks at 5 pm
o Friendsgiving (cooking together and dining together)
o Celebration of birthdays the Danish Way
o Experience HYGGE with me as Danish Hostess
o Card nights
o Philosophy evenings
o Campfire get together
Additional target audience
• Families
• Business peoples
• Group of friends
• People who love to socialize with others
• Singles who wish to experience the gift of caring
376 comments
>> I am going to evaluate my business honestly – the good, the bad and the ugly <<
Day 4 – Make a list of all the strategies, tactics, products/services and actions that produce MOST of the results in your business.
At the moment my Garden House clearly generate the biggest turnover with its
91 % occupancy rate. And this is even without any additional promotion other than people searching on Airbnb.
I have many additional products I can deliver whereby I can increase the price. Next to that I can start using Social Media actively which will ensure a 100% occupancy rate.
Next to the Garden House I have 3 rooms in my house which I can advertise on Airbnb and social media which will generate a turnover from which I can richly live from. The products I generate for the Garden House can also be used for the additional rooms. Plus I will add three new groups to my target audience.
376 comments
>> I am going to evaluate my business honestly – the good, the bad and the ugly <<
WEEK 19 / Day 3 – Make a list of all the strategies, tactics, products/services and actions that do NOT produce results in your business.
We have just been told that we are not allow to accommodate long term stay in our chalet. This does not just relate to working emigrants but also to people who needed a long term stay during e.g. the rebuilding of their house.
We needed to reconsider whether the chalet would then be as beneficial as we wished it to be. After considering carefully and brainstorming over different options, we’ve decided to keep it but to adjust our product to serve a different target audience. At this point the Chalet has a 45% occupancy.
We need to develop new product based on the wishes of the new target audience, and to choose a different communication and social media strategy. And to be quite honest: I love the challenge and have all the faith in the world that this is going to be a success.
In my Garden House I do accept long term stay and now know a 91 % occupancy.
376 comments
>> I am going to evaluate my business honestly – the good, the bad and the ugly <<
WEEK 19/ Day 2 – This is my list of my 4 most important BUSINESS VALUES
1. LOVE (Leven Vanuit Liefde )
2. CONFIDENCE (Leven Vanuit Vertrouwen)
3. A CALM MIND
4. CREATIVITY
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Week 19/ Dag 1 Evaluation Time
>> I am going to evaluate my business honestly – the good, the bad and the ugly <<
Day 1 – This is my VISION for my business
My Business Vision is: Creating a PLACE Where People Feel Welcome and Appreciated
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Day 5. Make a list of all the strategies, tactics, products/services and actions that produce SOME results in your business, and they might be worth optimizing.
- Have an expert interview in different local newspapers.
- look into my email list and keep building it, including opinionleaders in communities
- whats app for more regular short messages and links to information about events
- more strategic networking with CEO s and senior managers and managers/family docters in "multi servce practices".
90 comments
Day 3. Things that are not working in my business:
Having a profile at freelance job sites has not worked at all for me, it has just made me lose money. My website does not work, I need to totally change it. Having no automation in place does not work. I have to no digital products, I need to create those.
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WEEK 19 DAY 5 - Optimizing results
- mailing via MailChimp
- networking
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Day 3:
* doing too much things at once, don't make enough choices, don't plan enough free time to relax, don't plan enough free time to work in and on my business, don't focus enough because of lack of choices and doing to much, postpone because of lack of confidence (which is a stupid irreasonable habit), doing to much things for other people in my family and friends, lack of delegating.
Because I'm a starter (still almost working fulltime for an employer), I don't regret products which didn't work. (Although I do regret things which didn't work in my regular field - but that definitely is not only or almost not my circle of influence - although we tried very hard to make our circle bigger). And if something didn't work, it were my habits and not the product;
I invested a lot of time and money in training during decennia of years. I don't think I regret any of those. It gave me a lot of very usefull knowlegde and skills. I always knew my regular work was not forever. Maybe last years I invested more in getting coaching, was it usefull? I think so, it helped me stay strong in a complicated field of work.
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** DAY 4 - EVERYTHING THAT PRODUCES MOST RESULTS IN YOUR BUSINESS **
Again, taking my previous mindfulness-company as the subject.
- The actual workshops themselves - presenting and sharing the techniques
- Being listed in the brochure/agenda of the location where I organized my workshops
- This generated 90% of the clients and costed almost nothing, great!
- But if would do this again, I'd make sure this was less and most of my clients come from something I have control over
- Taking the subject out of the airy-fairy / 'zweverigheid' by
- Using a science-based approach
- Telling people my background is in business
- Caring a lot about my clients
- Making it my own - not sticking to the standard MBSR structure, but being authentic
- Organizing an introduction evening to get people to know and trust me
** DAY 5 - EVERYTHING THAT PRODUCES SOME RESULTS AND MIGHT BE WORTH OPTIMIZING **
- Newsletters - too irregular, no CTA, no link to read further on the website, no videos etc.
In addition, I didn't have a FEBE structure, did it for 'everyone' - no clear TA etc.
189 comments
Not to forget....having a clear flyer at the location, with a picture of me, clear list of the benefits of the workshop and a very good illustration that made the concept clear without words.
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Day 5 - what produces SOME results in my business
The only service I am currently offering is mastermind groups.
The only content I am currently publishing is Instagram posts (carrousels and reels) 3 times a week with daily stories.
I do send weekly emails to my list and when I am launching (I launch new mastermind groups every trimester) I email more often, typically a 9 emails sequence.
I cannot think about anything to kill, my business is quite lean and minimalistic.
I expect to grow organically and add more mastermind groups and when I have enough groups/clients I will leave my job and have more availability for group traveling.
But honestly I cannot find anything to kill at the moment, I have been killing enough (blog, podcast, youtube, selling my book, workshops about my book…) to focus on the mastermind groups and a target audience of women entrepreneurs.
111 comments
Day 5.
This is the biggest, if not the only real, business issue I have. Throughout my career, my business success has always been the result of direct customer contact: (cold) calling -> making an appointment -> sit at the table. What I now run into is that I no longer want this and am looking for other strategies. I haven't found a solution or made a decision yet. Still in progress so to say.
I am not averse to customer contact, quite the opposite. What I have in mind with the WOMB process is to build brand awareness so that contacting customers and prospects goes more smoothly; my reputation precedes me. That I prepare customers and prospects for contact from my side, instead of surprise surprise, hello customer here I am, you don't know me but now I'm here to show you that you need me.
So a new approach.
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Day 5 28-10-2022
– List all the strategies, tactics, products/services, and actions that will deliver SOME results in your business, and may be worth optimizing.
Podcasts: I want to use this more because it provides me with inputs in companies. It shows my skills of asking questions and therefore resembles my coaching conversations. I have two new series that I want to add to the The Authentic Leader series: Help, my boss doesn't understand me and I will be using the audio recordings of the Q&A video series that I will start January 2023. I have yet to come up with a name for that.
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It's not much of a list.
Most results in sales is with direct contact with client or prospect. Pick up the telephone and make appointment.
In terms of product it is coaching / consulting.
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Day 5 To improve:
• More products
• An extra employee (I expect next week to finish the procedure😊)
• More video’s
• Develop a product for houseowners. The plans are almost ready, we hire a student for the most tasks.
That makes it easier/faster to acquire more houses.
• More direct bookings. We are developing a new strategy, with training from an expert. We can start at 1th of Jan.
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Day 4 The most results.
• More new better houses, more products
• Our 20/80 houses. They bring 80% of our turnover.
• Repeat bookings that brings “direct bookings”, mostly via our newsletter
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5. What is it that you do that produces SOME results and MIGHT be worth improving.
Doing my own marketing and generating leads instead of outsourcing it.
Stay generating leads with LInkediN, invest more time so I get more results
Network more
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4. What is it that you do – that produces MOST of your results;
Being honest, say what you think. Do what you say.
Being persistant, always look on the positive side
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3. What is it that you do – that does NOT produce results;
Split my attention to too many things. Being too emotionally attached to results and taking too much responsibility if it does not work out.
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Day 5.
Get the book/ box in the right hands. We send the box to different people, but no or too little follow-up.
Show up to more network/ meetup gatherings. Make it a strategy.
Closing the deal; no deal without someone to sign/ pay at the table, more context over content here too. I love to help a bit too much sometimes- and not always that is working (sometimes it does).
I am triggered by the youtube strategy. I want to learn using these analytics.
Website(s) needs improving
Strategy on holidays and rest.
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Day 5
Improvement
1. make video's ( 1 or 2 times a week and stay consistent)
2. inform college's about products and workshops
3. Make the 1 on 1 as a know like trust strategie
4. take a fried (reward that)
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Day 4
The most results.
1. Give a workshop and ask to take a friend
2. The question: make a list of friends/family, who would you award this information?
3. offline training
4. 1 on 1 meeting (before a workshop or training)
5. Ask people for help for book-content (helped selling)
6. Be seen I video's
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Week 19 - Day 5 of 5
Strategies, products that sometimes yield results?
Publication book (sells well, gives expert position, but no translation to training yet, not done yet)
Publication Ebooks opt-in (read a lot, but download stagnates, see marketing that sometimes
Gifts (birthday present)
Websites (traffic is low)
Email / LinkedIn Marketing (little result, but not consistent)
Funnel (ebook, Free Growth Conversation, paid mentor program)
When I look at it that way, and analyze the overview, the coherence in the strategies and products is missing and I especially need guidance to get it in a consistent line and none of the things have to be 'killed' yet.
Although I am considering not doing interim assignments for 3-6 months next year. (best running product….).
What to do? Optimizing and adapting to the vision seems to be the motto, but how and what would Nisandeh do, I wonder. I will submit this question in the Q&A for the hotseat session November 10th. What must be done by me and what can I delegate and automate?
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DAY 5. List of things that produce SOME results in my business, which might be worth optimizing:
* Announcing events via specialized event platforms like Eventbrite
* Working with “sponsors” (Ambassadors) who can sell my products/services to their audiences
* Blogging and vlogging on a weekly basis (optimizing the right questions with the methods Nisandeh has taught us)
329 comments
DAY 4. List of all the strategies, tactics, products/services and actions that produce MOST of the results in my business:
* The ONE main thing that has given me the most result in my business is Consistency. I realize at the times when I have been consistent in the delivery of my product/service, no matter what I offer, I sell
* The second main thing is Anticipation. Meaning letting my clients know in advance what is coming and create excitement about what is coming has worked wonders
* The NEW strategy I will try in the coming months is letting my audience tell me and pay for what they want me to build for them
329 comments
DAY 3: Strategies, tactics, products/services and actions that do NOT produce results in my business:
* The ONE main thing that does NOT produce any result in my business is assuming I know what my clients want, create a product based on that assumption and trying to sell it
* Further all the advertisement and marketing efforts around those unvalidated are simply useless
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Day 1. Keeping companies running by providing them the electronics they need (world wide scarcity problem)
Day 2.
Personal support
Understanding and thinking along with the customer
Open communication
Doing the effort to search and find possibilities
Finding REAL alternatives
Day 3.
Linked in posts
Promotions
Online fast ordering tool
Commercial mailing
Day 4.
Providing REAL support
Word of mouth between professionals
Day 5.
Much better e-mails (start to work now)
TARGETTED communication to two local companies a week
95 comments
Day 5.
This produced some good results.
1. Word of mouth.
2. Place article in local media.
3. Cooperation with parties in the Netherlands that are also active in Bavaria.
4. Approach accommodations for closer cooperation.
5. Expanding the range of products by looking outside the travel world.
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Day 4.
1. Make one price without qualifications.
2. Make clear in advance what is included and what is not included in the price.
3. Newsletters with the sample trips.
4. Direct mail with a special trip for quick decision makers.
5. Organise Bavarian evenings for local exposure.
6. Asking exactly what customers want especially through e-mails.
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Day 4 Produce MOST of the results
- Concrete products such as the card set
- New long term assignments (detachering/secondment)
* create an extension of assignments from this, such as extra training courses and workshops
- Existing network of (ideal)clients. Whatsapp, call or email warm contacts with a good proposition
- Free workshop with irresistible offer at the end
129 comments
Week 19 - Day 4 of 5
Best results?
Post LinkedIn (certain)
Word of mouth referral
Do training programs with / through another trainer De Baak.
Provide online training
Mentoring programs
Interim manager/director roles
409 comments
day 3
Not working strategies
- Facebook (do't reach my IC)
- blogpost (don't do it regularly )
- automation of the online training (have to make the website ready for that)
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Day 5
SOME results
As time is my most important thing in my life I was quite brutal in my business either it was part of 20% or I deleted it from my life.
But for the sake of the exercise I reflected some more and this is what I came up with.
How to get coaches for our coaching program that works with our blueprint scan. ( this is a scan that gives you a beautiful report on your Personal blueprint ). What we did is instead of looking for coaches and promoting the program we decided we would look for locations where this blueprint scan was needed create the work so coaches could do the work and earn money and we promoted ourselves by saying we have jobs for coaches you only need to do the training so you can earn money by working with the blueprint scan.
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Day 3 Did NOT produce results
- Emailing our emaillist (knowing that the majority of these people are not our real/ideal clients
- Creating too high expectations for ourselves
- Wanting too much at once
- Summer school created but no registrations
- Blogpost
- Automated email after free download
- Workshops did not sell at all via the website
181 comments
Day 4 – Make a list of all the strategies, tactics, products/services and actions that produce MOST of the results in your business.
Strategies:
- irresistable offers with urgency
- mouth to mouth promotion
- organizing live events
- organizing valuable webinars
- make life or in zoom connection with managers, docters and psychologists
Building trust over time and being known as expert makes the difference.
Products;
- stressrelease workshops for teams and groups
- one on one sessions (massage or coaching or both)
- organizing events with stressrelated themes and guestspeakers, including me.
Actions and tactics:
- Regularly talk to managers, docters and psychologists I already know (relationmanagement)
- invite those people for a free taste of how I work.
- personal connections and ambassadors
- keep in contact with former clients.
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Day 3. What does NOT produce results (mostly things from the past, as I’ve temporarily stopped every form of marketing that I’m not convinced of)
• Blogging (about 150 weekly articles that only touched the “vanity metrics”, with zero sales – I knew very-very soon what I was doing wrong by the way, but still I didn't change my approach)
• Ads (Google and Facebook – many thousands down the drain)
• Facebook and Twitter marketing (very hard to engage people and let them make the jump to your site / giveaways)
Day 4. What produces MOST of the results (currently – in the past it was live seminars)
• Creating new products
• Working with reselling partners for my online content
Day 5. What produces SOME results (currently)
• Giving live seminars
• Giving webinars
• Linkedin marketing
412 comments
WEEK 19 DAY 4 - Most results
- personal connections
- former coachees
- posting on social media (voor Millennial Coach: LinkedIn, voor De Wijsheid van 50: facebook)
- thank you presents for my best customers
- custom made package deals
276 comments
Day 3-5. Which processes and actions generate which results in my business
This exercise really shows me the need to systemise. Both in how and when I do certain activities, as in how I judge the success of them. It also highlights how fragile my company is at the moment.
I went over all my products, all activities from the last 5 weeks and looked through my email in the past couple of months to determine what it is that I do and did. Then I looked at all the answers that are here already to see if there is another way of looking at things. When I had that all together, I went over the list one by one and put it in a category: No, Some, Most. These are the results.
Making these lists has given me ideas on how to start moving things from the SOME list into stopping or MOST. And the planning mistakes I made end this week. It's ridiculous that I coach on time management and don't practice what I preach.
No results in my business
1. How I schedule my time
- Volunteer work during workdays
- Dedicated Working on my business time (it's scheduled, but I have not used it like that since the birth of Feia)
- Interruptions (packages, longer lunch moments with my wife, answering most phone calls)
2. Social media activity
- I used to work with someone who did instagram and facebook. And it produced no results. He also changed his plan every few days.
3. Facebook advertising
- This used to bring in some people. Then none. And now I have not used it for a while. There is a possibility to work with someone from Facebook to reboot this.
4. Products
- Effective Collective. I killed this a few weeks ago.
Some results
1. WOMB accountability
- Our group has changed a bit and we shared our goals. I expect it to become even better now.
2. Scheduling
- Feia time during the day. I love being with my daughter and when she sleeps or plays I can work. But this is clearly not durable. (Day care starts in december)
3. Template websites for B clients. Custom work for B clients.
- It just takes forever to finish a website when the other party has different priorities. If I could know in advance who these clients are, I would ask for higher prices or not work with them.
4. Sending newsletters
- It happens sporadically.
5. Opt-in programs
- Goalsetting for effective websites
- A good website for coaches
The conversion is okay, but I cannot seem to fill them up.
6. Products
- Basisprogramma
- Website Accelerator
- Custom made training days
The first two have the possibility of scaling, but so far it has been 1 on 1 to 1 on 4.
Custom made training days are amazing and fun, but I get paid by the hour for something I don't reuse.
7. Coach academy support hub
It got me some recommencations, but I need a better network of coaches to work with.
8. Plusbus work
It's a special client. I am not properly equipped to help them, but it's fun and a charity. They pay a bit.
Most results
1. The list
- It's the name of my task management spreadsheet. And it got me amazing results before the birth of Feia. I just stopped using it.
2. Products
- Website Basic. Because almost everyone who does this program, follows another program or wants a custom website.
- Hosting and support. It's not passive income, but it comes close to it.
- Year program. The most fun and the highest hourly rate. And I have the possibility of someone else doing the work. (there is an issue on professionalism here though. I am not sure it's repeatable)
3. Word of mouth.
Most of the people who start the Website Basic where invited by someone else.
2 clients bring in 80% of the people who do this training.
4. Template websites for A clients
- Because they do the work asked of them and take the extra products when they need them. Again, if I could have a better way of meeting these clients, I would.
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What worked best?
Word of mouth. I am looking for strategies to use more the potential of my network.
People who saw me in action. I need platforms to become more visable
Walking my talk in my life and making that visable and something that clients can experience. For instance in my place in Spain.
I need to find more ways here
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Day 4 - Produce MOST of the results
90% of my income comes from my online courses. The other 10% is some individual online coaching or giving an occasional private lesson. I used to teach international live clinics but we all know what happened there.
How I filled my courses up to now was to do a live webinar (1 in the evening and 1 the next morning as many of my clients live in Australia). I would promote the webinar on Facebook. At the end I would do a 25% discount offer for the online course. Then I send a replay link with the offer again and then 1 or 2 emails the following days that the offer was about to expire. All 'manual' emails, nothing automated. The conversion was around 10%, resulting in around 30-40 participants joining per course (course price is average € 300-€ 500 after the discount, 9-12K per launch).
This is what I want to automate in a funnel, so people can start every day (instead of 4-5 times per year). I want to finish at least 1 funnel (out of 4) before December 1st as I believe that this will bring me the most results and save me the most time. This is what I have committed to.
——————-
My free E-book “The way to True Connection, 3 steps to the heart of your horse” has been downloaded 4,000+ times. Around 300+ people have followed the True Connection course, but I don’t know how many people came ‘via’ the Ebook. This week I created a totally new version of the E-book (as the start of my funnel). Now it has a clickable link at the end, so I can actually track if the Ebook is bringing in new clients. I'm in the process of writing the follow up email sequence, giving even more value and then give them an even better offer than in the Ebook.
I want to create free Lead Magnets for my other 3 courses as well.
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One quick tip, Lucie, before you send out your new e-book.
Not ONE clickable link at the end, but that link at the end of EVERY chapter with a strong call-to-action, and if it makes sense and appropriate, feel free to link (here and there) throughout the text of your book.
Very few people will reach the end of any e-book.
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Thank you Nisandeh for this extra tip!
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Sounds fantastic. And seeing your video, your customers are doing to be crazy with joy I think!
And a fantastic Idea- I am going to introduce a QR code on every chapter.
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Day 3 - NOT producing results
* My blog posts are not read very frequently, but then, I haven’t really promoted them (but spent a lot of time writing them)
* My posts on Facebook used to bring people to my website or blogs, but recently Facebook seems to ‘block’ posts when there is a link to another site in the post. I did a few Facebook ads, but only bringing in 2-3 new clients.
* Instagram is not working, but then, I haven’t posted anything for months, so I actually don’t know if it works
* LinkedIn is not working, but same thing, I haven’t posted anything for a while, so not costing any effort. I want to use LinkedIn for introducing Teambuilding sessions with horses. I have had a few big companies, like Nike International and Rabobank, and I created a beautiful folder, but I haven’t promoted it anywhere yet.
Hmmm, not so much I can actually STOP doing as I haven’t really put time in exploring these channels…
One thing I should improve is tracking, as I don't really know from which channel people get to my website or webinars
95 comments
Day 3.
I have since learned from the following mistakes and am in preparation for a new business, from which a much more concrete business model can be made.
The failures that costed a lot of time, energy and money
1) giving free advice
2) one year free trial
3) extensive market research Netherlands
4) extensive market research Germany
5) making the perfect end product instead of making a preliminary version
6) hoping for new customers every month, without foundation
7) pursuing perfection
95 comments
Day 2.
The most important values for me in my business are:
1) Reliability
2) Customer experience
3) Quality
4) Flexibility
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DAY 5
some results come from
- year-planning-online-course which is a seasonal product.
- Personal branding online-course.
I had 5 sales this year.
Better than nothing, but it is still an important step in order to fullfil my vision...
So it is too valuable to kill it, but maybe I reposition it.
I have to redo it anyway, because I was wearing a wig that time.
I have to think about that.
139 comments
DAY 4
Most of the results come from
trainings for organizations who serve my target audience
1:1
My entrepreneurs-clan
making offers in my newsletter every 2 weeks
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Day 3
I eliminated all actions/products that are not bringing results during the Double Your Income training.
I promised myself to stick to my new decisions at least 6 month before I change - I created a 10K product and a group-experience.
Both is not sold yet, but there is people interested and it is just up to me to understand better, what helps them to make a decision.
And than make better offers.
Actually I eliminated so much, that there is a long list of actions, I could do more of, in order to promote my products. 😆
I quit Social Media a year ago and doubled my income. I don't know if there is a solid correlation to that, but I embrace the free time more.
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Day 5
What can be improved?
- Go to network meetings
- Sale of other digital products (ebooks) in addition to my 2 best running products
- Better on social media (stories and posts)
- The funnel in AC: Ask the reader more often a question
- End of the funnel offer my online program - the opening rate kan be higher and the number of people who buy can be much higher
- Funnel itself. I think I can split my target group more into where they are in the process, what type of customer they are, and where the need lies
- Follow up after online program offer
- Checkouts products do not always run optimally. Sometimes they don't.
- Ask more often for comments after publishing blog
- Let potential ideal customers know more often and on more places online that I am organizing a webinar/training/education
- Opening funnel mails: start goes well but slows down in the proces. Asks for improvement.
- Post more recipes and blog and email about them
- YouTube videos.....
- Can be clearer that the information on the website and in the products is reliable, and tailored to research and Monash (laboratory from Australia)
- Website can be improved so that it is found earlier, has a nicer and more cheerful appearance.
- That people who are looking can find what they are looking for more easily
- Optin can be renewed and improved so that a distinction can also be made between consumers and healthcare professionals
477 comments
Day 4 27-10-2022
– List all the strategies, tactics, products/services, and actions that deliver the MOST results in your business.
1. I had a fantastic strategy that has two sides. On the one hand, I was well liked by one new client who created a huge knock-on effect and these results are what drives my business today. I was at the top of Google's first page of search results that my customers searched for by typing in a particular keyword. The other side is that I was stupid enough to share this keyword through the NOBCO and NOBTRA with other coaches and trainers I trained. In no time at all, I disappeared to page 10 of Google and never again brought in a new customer because of this.
2. The only effective strategy is word of mouth. I'm still struggling how to encourage this, because the customers I don't actively ask bring in the most new customers. Almost a year ago this word of mouth gave me entrance to a mega fast growing company and coached one of their executives. The director is positive and the HR lady is positive and yet I have not received any new assignments yet.
If you're reading this, you'll understand that this has been paralyzing for me. By doing nothing I got clients and every attempt I made myself was fruitless. I'm so happy with how the WOMB got me moving and polishing my business, but I crave that one strategy that's going to work in bringing in new customers with the same knock-on effect that made my business bigger. Imagine the effect of 4 new customers with the same domino effect on my company: my turnover would increase by a factor of 64!!!
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It is as if I could have written a big part of your comment Marcel. Sounds familiar to my experiences
477 comments
Hi Maria,
Which part exactly sounds familiar?
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Day 4
What works best?
- A CTA in email
- Make an offer and email about it regularly
- Giving an offer immediately after a webinar = discount for the next webinar
- 1 specific product 'low FODMAP grocery book' always automatically sells well = best-selling product (digital and paperback)
- Order Bump works well, allowing consumers to purchase more than 1 product during checkout
- Most turnover comes from giving training courses and webinars
- A product that also sells well is called 'checklists' and is sold 'automatically' and through my funnel in active campaign
- Last year I had the most turnover from a 'summer deal' where I sold a deal where they get 4 on demand webinars for a nice offer
145 comments
Day 4 - what produces MOST of the results in my business
The only service I am currently offering is mastermind groups (weekly meetings of maximum 5 women entrepreneurs).
The only content I am currently publishing is Instagram posts (carrousels and reels) 3 times a week and daily stories.
I do send weekly emails to my list and when I am launching (I launch new mastermind groups every trimester) I email more often, typically a 9 emails sequence.
This is all I do at the moment, and all my results come from these activities.
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Day 4.
I only have 1 product and that is making animations.
That produces all of the results.
I only have a webside and a LinkedIn profile, both are static and I don't realy do anything with it, but mainly my webside and returning clients are what brings in (all) new assignments.
323 comments
Day 4. What worked/ generate the most.
*giving a workshop/halve a day away. Either as a present with something, or as an extra/ thank you.
*I WhatsApp with my clients. And try to help whenever I can/ answer questions as I can.
*I am quite easy with a short brainstorm hour/45 min. I need to be a bit smarter with that, but it makes them see me as very closeby. And I like it, and hear a lot.
* use the existing network/ existing clients.
*2 business card marketing 🙂
*the box-set we created. As a give away, as a name builder.
*going to meet-ups
*paying what they ask- to suppliers I love working with.
323 comments
Also:
Be energetic enthousiastic and blunt works for me. It’s my brand- so to speak.
It works best when I am present somewhere- how to develop that into a ‘digital’ variant?
114 comments
Day 4
What generate the most?
I have a program for one year for mentoring CEO’s. For this I ask a large amount and I have Limeted space and this creates a waiting list.
Furthermore I am also a mentor in some of the businesses(where I play the orchestra)here for I get a salary and shares. In the meantime the businesses I mentor are also the people that refer clients to me for mentoring in personal awareness on a daily basis.
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Day 4: what produces MOST of the results in your business:
1. Email marketing; just sending new course dates to my list used to led to sales and fully booked events (before covid)
After covid it seems more difficult to get groups together and get events filled.
2. referrals without a referral program
106 comments
A little explanation on this one:
1. Email marketing.
On my website I have 3 opt-ins. Two on ebooks and one opt-in for new course dates. (hottest list)
When sending the planning of new course dates, I'll send them to these lists. Also I send targeted campaigns to my old students (so level 2 offer for level 1 students etc). This used to generate most of the sales.
106 comments
Day 3: What did NOT bring results:
- Google Ads
- Facebook Ads
- Social media posts
- Membership of dutch Association of Wine Educators
- Groupon/Social deal offers: Only sold the front-end. Just a few bought the back-end
- Working full-time and being a co-parent >50% as a result of which the company does not get focus
- No marketing strategy
- No sales strategy
106 comments
What also was NOT working:
- hiring an expensive agency for SEA and SEO
- hiring a social media expert for instagram and facebook
106 comments
Day 2: Values
1. Practical
2. No-nonsense
3. Understandable
4. applicable
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Day 1: Vision
At Mywinecourse (mijnwijncursus.nl) we focus on practical application instead of only theory. So you’ll have more confidence, more satisfied guests and more turnover.
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P.S. Vision of Mywinecourse app with online trainings for staff in Hotels and restaurants. So they'll know how to use knowledge when serving tables.
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WEEK 19 DAY 3 - No Results
Make a list of all the strategies, tactics, products/services and actions that do NOT produce results in your business.
Of course I have only just started my new business activity. What I've noticed so far is that:
- I don't get much response to my posts on LinkedIn;
- in general I haven’t had any result by using paid adds on Google and Facebook;
- Also Mailchimp doesn’t account for much;
- and paid platforms are waste of effort and money.
146 comments
Day 2 Values
Enthusiasm
Personal Growth
Building bridges (metaphorical)
Honesty/ reliability
146 comments
Day 1 Vision
My vision for the business is:
When describing my vision, the doubt always begins. Am I writing it down correctly? Does this describe what I really want? Can I inspire people with this?
Just a few questions that come to mind when I'm doing this.
For now I would like to describe my vision in two ways and I am curious about the feedback.
1. Let organizations make super products that make people happy by working better together and learning together.
2. Working together, learning together and allowing organizations to make super products that make people happy.
323 comments
Not sure this is your vision, Henny...
Does your vision not encompass: reaching out and building bridges, so others can thrive? Or something?
146 comments
You certainly have a point there. Building bridges and allowing people to flourish are very important to me.
Just couldn't put it into words.
146 comments
Second try to get a good vision statement.
Let people thrive and flourish by making connections and building bridges so they can better work and learn together.
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I think that resonates more with what you love doing and why you do what you do!
146 comments
thank you for the encouragement
181 comments
Day 3 – Make a list of all the strategies, tactics, products/services and actions that do NOT produce results in your business
1. Facebook marketing. I put a lot of effort in preparing posts for FB and Insta and if I am lucky 2 or 3 people react.
2. I ran some Facebook ads and I am not satisfied.
3. Black Friday. Last year it did not work at all. It was my first time ever and I promised myself I did not have to do that again.
4. Sale in general does not work. It attracts other customers than my usual costumers. My target audience does not care about sale, black friday or whatever. They buy, when they need or want something...
Time is precious, I do not want to spend it on things that do not work. It is a challenge to find actions that do work and I am actively working on that.
181 comments
Day 2 – Make a list the 3-4 most important values for YOU in your business
1. My values are making a difference
2. Showing people the fun in a sustainable living
3. Treating people the way I want to be treated
4. Personal growth ánd growth of the company with integrity
105 comments
Day 3.
What does not produce results?
I have been running ads for 4 months. That didn't produce results.
Apart from that I haven't done any marketing or sales last year.
I get most of my assignments from clients who come back or from people who find me via google or via via.
(Now I'm fully booked for almost the rest of the year, but I have no grip on why it is so busy sometimes and why it is so slow other times.)
181 comments
Word of mouth 'advertising' is always the most effective. I can understand that you want to know (and have a grip) as to why it is like busy one time and slow other times. If you know that, you know how and where to take action. However, sometimes, you just need to enjoy the ride and not wonder where and how it all started... (But I understand the feeling).
276 comments
Now that you're fully booked, do you like the work more?
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Day 3 – Make a list of all the strategies, tactics, products/services and actions that do NOT produce results in your business.
- Published a link to my products on a public dashboard of registered professionals in my branche
- membership of club and website for professionals in my branche ( no clients through this website)
- Free intakesessions (although contacts sometimes lead to new opportunities in other local communities)
- free webinars (need to ask my target audience what they want to know)
- email marketing to parents in my town. (However, doorbelringing in my neighbourhood and live chats do work....!)
189 comments
** DAY 3 - Everything that does not produce results **
New business:
Not applicable yet
I've trained people in mindfulness/meditation before for 4 years. This has more of a connection to my new business than what I currently do, so I'm taking that as the subject for this day:
- Having too broad of a target audience (which also attracted people that didn't really grow but liked to be at the trainings for the experience)
- Focus mostly on mindfulness / meditation-practice, where I see now that supporting my clients with their specific issues could have bigger impact
- Making the business depend on me, fully
- Apart from the 6-week training, organising a weekly mindfulness/relaxation-practice night, that generated little income and did nog generate any upsells to the training
- Not having a follow-up training
- Not having a 6-months / year training
- Going over schedule almost every training night instead of sticking to the time limit
- Not having a digital place where people can share, ask questions, read/see answers to FAQs
- Not having a book
- Not having a Youtube channel
- Not organising retreats
- Creating all the promotional material by myself and always doing it last minute because I hated to do it
78 comments
Day 3.
Less or No result:
• Posts on Facebook, only the adds have result.
• Some extra sale-channels we use. But we have no costs.
• A few houses we offer. Some of them are for the portfolio. But that is a matter of time in a few months we have more new houses and than we delete the houses that don’t rent.
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Day 3:
The strategies that I use work when I'm fully inspired by it (my WHY) if it is in line with my values.
I like to experiment with the how. I'm not attached to the outcome. I belief that what you saw you harvest.
What doesn't work, and that is what I also harvest:) is that I want too much and change my mind often. I want a lot, and everything is interesting.
But I can't help everyone and then it is chaotic.
If I focus on one thing, then I get bored. Creative mind is sometimes a burden:)
What doesn't work is the distraction. I like to post and share. But it cost me relatively too much time because I want it perfect and I'm afraid I can't manage what is coming back.
I feel dependent on people who can make movies.
So I want the growth in the mean time I step on my own brakes.
What doesn't produce results either is following a lot of courses and don't take the actions....
Day 4:
What produces the best results is my signature program: transformative mediation & lifecoaching.
I give it 4 times a year for a small group (max 8 pp).
It gives the best results in money, and the results are priceless. It fulfills me, working with committed people, transforming conflicts.
Mentoring clients on 1:1. works also. I like to scale it more in small groups, saving time.
Online trainings, book-sell gives additional (passive income) - ik like to scale that.
What works well is strategie-zoom-calls.
477 comments
Day 3 10/26/2022
– List all strategies, tactics, products/services and actions that are NOT getting results in your business.
1. LinkedIn and Facebook have not delivered demonstrable results in conversion of new customers.
2. Blogging does bring more visitors to my website and that contributes to my findability and has brought in customers in the past, but none in recent years.
3. Youtube: I've tried different ways, from a series with public and the last parts as private videos on Vimeo or videos with serious or non-serious topics. This also yielded no customers.
4. Instagram: I don't pay enough attention to that, but I did see that other coaches and trainers are successful with it.
5. Personal approaching with messages or videos to LinkedIn contacts did not yield any customers.
6. Visiting network contacts has not yielded any customers in recent years.
7. Offering free training doesn't even get participants.
8. Cold Calling: Vanessa didn't work four years ago and has called a really long list of contacts. Called back several times with 0 result.
9. Apparently my website has a bad opt-in and produces a new contact very sporadically.
What a depressing list and I find that this has kept me gripped for the last few years, because if something does work, it motivates to be more consistent in it. Now you do something with the only reason that you remain findable.
718 comments
Personally, Marcel...
I understand why it's a "depressing list", but you should be jumping up and down with joy...
Now you know what you can let go of...
Do NOT do anything yet... it's for the next weeks of the WOMB program, but you should celebrate the awareness and clarity you've achieved.
477 comments
Thank you, Nisandeh en please read about my comment to Gerdy.
718 comments
I read it...
Exactly!
276 comments
I have such clear corrections to make. It feels stupid to wait with eliminating our changing some of the processes. So when?
718 comments
Monday...
268 comments
Day 3
- Sometimes giving a free webinar
- Webinar on demand for consumers
- Many blogs without action/reaction or viewers
- Lots of instagram posts
- Some Facebook posts
- Some Linkedin posts
- 1 on demand webinar for healthcare professional
- A one-time offer after prospects register for a webinar
- Not finishing projects
- To late making an offer or a discount to my clients
- Lot of affiliate members but almost zero results
- Some products I refer for a little affiliate amount
- Making an offer for a big company who wanted me for translating text
- Giving something free by email and did not get any response
- Ask for testimonials from participants who bought an online program from me a while ago
- During holidays not clear to customers that no physical books will be sent
105 comments
Most important values:
1. Health
2. Truth
3. Creativity
4. Essence
268 comments
Most important:
Trustworthy
Healthy
Happy
78 comments
Missing strategic actions in my business where:
Not follow through. Going half way and not using the full potentional from almost all I ever developed in my business: like new products like developing new trainings
Starting posting on FB but stopped it.
Linkedin even worse.
Making websites but not follow through by making it visable on Google
I lean in in all those years on mouth to mouth way of spreading the word of my value in my work. Too much.
I do not use the full potential my network has.
I want to get asked. But People must know more that I want to get asked and invited.
I setle in with just enough. I think that I need more abondance in many ways.
I mixed up connection and business. Too personal in creating my business.
145 comments
Day 2 - Values of my business
Purpose
Contribution
Enjoyment
145 comments
Day 3 - what is NOT producing results in my business
I have a full time job besides my business, so I had to drop from the beginning what produced NO (or minimal) results.
Last year I dropped my YouTube channel after publishing more than 30 weekly videos - I mean, I did give it a chance.
Blogging, podcasting, producing big chunks of content takes a lot of my time and when I tried I was not not attracting new followers, so I dropped it.
I am comfortable posting 3 times a week on Instagram and sharing daily Stories. I am not growing super fast but this is what I enjoy and allows me to create connections with potential clients.
Something else that I tried and did not work was to co-create online courses with a team of experts, because I was relying on them to sell it as affiliates, but they were not performing according to my expectations. Probably I did not choose the right collaborators, but it is not in my short term plans to try again.
I feel I have a minimalistic business, I enjoy trying new things and I have no problem to drop what does not work, so to cut a long story short there is nothing at the moment that I could drop: I am posting minimal content, I offer only 1 service and I launch every 3 months with a high value / free (or very cheap) workshop. I don’t see the need to drop any of these activities because I feel they are really the minimum and I feel comfortable doing them.
276 comments
Day 2. The main values in my business
Growth - It means that my clients and I leave with more than what we came with. Either in wisdom or profits.
Professionalism - It means working with repeatable processes. No 2 clients are the same and no 2 products are the same. Yet it is clear what each client will get. And it is repeatable, either by me or by someone else.
Joy - Let's have fun! And connect with each other.
323 comments
Day 3
First some missing factors within a strategy:
-Wanting too much too quick.
-Not finishing
-No follow up
-Too much at the same time
-Leaving things to chance sometimes
-Not measuring enough
-Sending stuff to others than my target audience
So I guess- for sales marketing strategy- I don’t know what strategy worked… because it lacked mostly these factors.
What I/we did :
*Trying to sell stuff, instead of the results
*Freebee- lots downloaded, information/education mailtrail afterwards- but no clients
*Free talk- no deals (they should work harder before).
*3X a week mailing- no results
111 comments
Day 3. ....... not produce results
Beautify and update website (better texts / photos)
Outsource internet marketing so that I am better "found" (come at the top) on google
Periodic newsletter
Recruit participants for training via LinkedIn
92 comments
Day 3: Make a list of all the strategies, tactics, products/services and actions that do NOT produce results in your business.
• Strategies not producing sufficient results in my business are:
o Having no strategy or having a too broad strategy (doing too much different things with different people).
o Having a too broad target audience.
o Not or insufficient having a ‘clear’ recognizable profile in the eyes of the target audience leading to leads too much from my direct network.
• Tactics not producing sufficient results in my business are:
o Creating new structures and/or components of my services, rather than compiling or configuring them from already available components.
o Selling a too difficult message or too often an combined message to my target audience, of a lack of KISS.
o Making stuff too academic for my target audience.
o Insufficient reconnecting past clients.
• Products/services not producing sufficient results in my business are:
o Too short workshops/programs making the difference between gross and net to low and not to invoice prep time to long.
o Offering time to discuss project proposals too often before they run.
o Project that I run for or with an intermediary not able to get repeated business from participants.
o Writing proposals (always underestimated the about of time they cost and seldom in line with the budget.
o Giving or rather making final presentation at the end of a project.
o Thinking about projects and what to do and deliver (done during often non-billable time budgets).
• Actions not producing sufficient results in my business are:
o Administration.
o Billing.
o Filling taxes.
o Contacting network / prospects.
o Non-actions before and during projects (postponement and wasting time).
o Cleaning up and storing (future relevant) information after a project.
178 comments
Day 2 – My most important values for ME in my business.
(Your values should guide you as what you’d like to achieve/experience/give in your business.)
Purpose & Personal Power
Creativity
Healing
Nature & 'oer'.
129 comments
Week 19 - Day 3 of 5
Strategies, products etc that don't work (yet)?
- Blogs (no interaction)
- Self organizing live beleidsadviseurs/leidinggevenden events (until Corona came tried few times) 0-10 pax.
- Webinars (discontinued)
114 comments
Day 3 – Make a list of all the strategies, tactics, products/services and actions that do NOT produce results in your business.
What didn’t work for me.
Is trying to be an expert online by Facebook Instagram or YouTube. I have deleted almost all my content that was on there before.
I found out that my ideal client is all about privacy I made a name people know I exist I’ve been referred by other people and people know there is a waiting list.
I did all the trainings possible like my Masters degree at the university of Amsterdam VU of Executive Coaching and team coaching and being senior at the NOBCO but I found out that hardly anybody is interested in that.
329 comments
DAY 2: MOST IMPORTANT VALUES
The four most important values in my business are:
1. Agape Love ❤️
2. Purpose
3. Honesty
4. In Lakesh, Mayan for I see YOU
108 comments
Love it Maru! I use the Mayan greeting a lot of times.
Love, connection, all one!
Very inspiring. always.
329 comments
DAY 1: VISION
The Vision of my Business is to:
Empowering healthier and happier
Children by inspiring mothers to become artists in the lost arts of Motherhood, Family life and Home building
409 comments
Day 2
Growth
Contribution
Effectiveness
Humor (lightnesses)
Honesty/authenticity
576 comments
I am tired. AND I recommit.
My vision?
I help people to create meaningful relationships in work and personal life.
576 comments
Day 2
This one is easier. My core values.
Freedom.
Growth.
Honesty.
Fun.
181 comments
day 1 visionstatement
to create a more fulfilling vital healthy worklife for every person in Holland and beyond.
day 2 most important values:
to inspire and
educate with integrity,
having the willingness to contribute
to the health and vitality of working people.
90 comments
Day 2. my values: connection, mutual understanding, happiness, growing together.
215 comments
Day 2. Most important values in my current business
• Integrity (not bullshitting prospects with success promises)
• Value for money (offering a lot, for a modest price tag)
• Distinctiveness (being able to truly claim the relatively unique feature of offering “integrative wholes” regarding certain topic domains)
90 comments
Day 1. My vision for my business: creating a better world by improving the connection and understanding between people of a different language and cultural background.
412 comments
WEEK 19 DAY 2 - My values
Love - Liefde
Wisdom - Wijsheid
Cheerfulness - Vrolijkheid
412 comments
WEEK 19 DAY 1
My company's vision is to contribute to the awakening of humanity by connecting women over 50 to their shared inner wisdom.
189 comments
** DAY 2 - Values **
Friendliness (=also acceptance)
Doing everything from a state of relaxation
Happiness, Joy
Personal growth
78 comments
Day 2: Make a list the 3-4 most important values
Make a difference (small) for our clients and make them happy.
Personal growth for me and my employees
More creativity, especially in marketing.
More time for me, for relax, for painting and study.
More authenticity
92 comments
Day 2: Make a list the 3-4 most important values for YOU in your business.
• Do not see problems but innovations;
• Being the same is losing the game;
• Make it possible by making it fit;
• Surprise in the biggest innovation.
92 comments
Day 1: Business vision:
• Delivering awareness on the interrelation of supply chain flows within business networks and the many opportunities for innovations.
108 comments
Day 2: my main values are:
- making a difference
- freedom
- selfexpression
- authenticity
- growth
366 comments
As for non working tactics and strategies: I have only 1 right now. Partnerships. Dropt all the rest years ago. Will refrase to: what isn't working in my partnership strategy and what is? Finding getting, keeping, growing strategic partners. Leverage points of the partners that influence my company. Etc.
Recently, I got a number of clients in who did a panic google. Will restart seo work.
154 comments
Day 2 - values
Connection
Love
Freedom
Awareness
Joy
366 comments
My values: intellectual challenge, community, freedom, improvement driven, truth speaking and true to myself.
Samen oprechte verbetering verzinnen.
366 comments
Samen oprechte verbetering verzinnen in mobiliteit. Levenskeuzes faciliteren door real estate hefboom development.
I feel my goals are changing as i'm gaining new perspectives through a real estate education i started 2 months ago. Real estate leveraging development is becoming a thing to me. The core values remain, the how changes.
154 comments
Day 1 - vision
This is what's on my website at this moment and now it just seem too many words...
My dream/vision
I want to make a soulful and inspirational contribution to the horse world where welfare, connection and communication between human and horse are the basis of everything we do with our horse.
My Philosophy
I believe everyone can learn how to connect to your authentic self to become the human your horse WANTS to be with. Understand and feel the depth of the breath, listen to the wisdom of your body and connect from the heart. From that place help your horse become stronger, more balanced, flexible and collected so that you enjoy a healthy life together!
I have been playing with the words, so this is what I came up with. Feedback welcome!!
Vision:
Empowering horse people to find TRUE Connection, both within themselves and with their horse, to become the person their horse WANTS to be with.
412 comments
I think it’s a beautiful vision, Lucie. I love horses and I really can connect to what you are writing in this short version.
366 comments
Facilitate individual life choices by improving traffic and transportation via real estate developments.
477 comments
Day 2 25-10-2022
– List the 3-4 most important values for YOU in your company.
My most important values are also the same values for my company and coaching and training in values is also my core business:
1. Creativity
2. Authenticity (obviously!)
3. Freedom
4. Development/Growth
323 comments
Day 2. My 3 (5) most important values are:
Curiosity, honesty and enthusiasm
(Truth and effectiveness/drive).
On values, the ‘how to’ in regards to the vision: optimising focus, enthusiasm and cooperation- are values, but also a ‘method’. So my values are the ones I listed, but company wise it could be these other 3. What best to choose?
111 comments
Day two, my most important values
Freedom
Integrity
Creativity
Sense of beauty
111 comments
Day one, my vision.
Creating lasting relationships by giving the natural voice all the space so that people are heard and seen for who they are.
323 comments
WOW ! Sounds amazing and authentic.
Just a question: is your emphasis on lasting relationships or on creating space for the natural voice?
111 comments
It's on lasting relationships. The means is creating space for the natural voice.
Thank you Bas.
111 comments
Bas, this is worded more correctly.
Being seen and heard for who you are opens the door to building lasting relationships. The means, and I facilitate that, is giving space to the natural voice of the human being.
323 comments
Does this mean you like everyone to be seen and heard, or that they can be their authentic selves?
Or is that the same in your view?
114 comments
Day 2
Values
Love andJoy.
Awareness By waking up people
So they can come home in them self
And live the life they are meant for.
129 comments
Week 19 - Day 2 of 5
Integrity/reliability, fun and development
78 comments
My 4 most important values are:
Inner growth, fluency and flexibility, practicality, quality
78 comments
My business vision is:
I want to bring an awakening in consiousness to people who long for healing and a profound unlocking of their potentional. For themselves, for those around them and for the generations to come.
178 comments
Day 1 – Write down in one sentence what is your vision for your business.
My vision for my business is to support people in raising their frequencies to be able to fullfill their highest potential in life.
Thank you in advance for your feedback.
276 comments
Day 1. My vision for my company.
Improving everyone's tomorrow by empowering people to grow beyond their dreams.
Feedback please <3
95 comments
My vision:
Reducing stress in the world, by helping people experience the romance of visiting Bavaria.
183 comments
Day 3 – List all strategies, tactics, products/services and actions that are NOT getting results in your business.
Investing in time in the way and how I do it to the bicycle repair shop.
The way of taking care of the bicycle mechanics and not taking care of myself.
Always work hard and earn nothing.
Working and doing things to get recognition.
Respond and act like a little child who has not heard a word
There is nothing wrong with working hard. But working smarter and earning more appeals to me more.
Not going into business with people who can't be trusted, which means I'm still paying money back, among other things.
Paying attention to people who drain my energy
Don't think anyone can follow me. And don't want anyone to follow me.
139 comments
Day 2
My values are:
Freedom
Personal growth
Sense
Happyness
139 comments
Day 1
I recommit and want to continue.
I believe that every person is unique. My vision is that people use their uniqueness to create a better society.
183 comments
Day 2 – List the 3-4 most important values for YOU in your company.
efficient
quality
durability
dignity
183 comments
Cycling is freedom for me, enjoyment for everyone, because cycling belongs to everyone.
Making bikes with energy and fun.
please feedback
412 comments
Hi Leo, I’m wondering If cycling is truly for everyone.
183 comments
I hope so. I believe that daily cycling change your live.
108 comments
day1:
My business vision is:
Contributing to peace, love and understanding
189 comments
** DAY 1 - ONE SENTENCE VISION **
New business:
This is what I wrote down in the positioning week:
"I believe the most important thing that creates our personal misery is a lack of understanding of our subconsciousness.
I believe that if we learn about this and how to work with it, we can overcome our misery and live a life full of happiness and wonder.
I believe that in doing so, we create a better world, as the misery of the world is nothing but the sum of our individual misery."
(probably need to rephrase some things, especially 'misery' ... feels too negative)
Distilled into one sentence: "Creating a better world by empowering people to live their best lives."
Doesn't catch it full IMO. Doubting if I should bring the 'subconsciousness' in this sentence. It's more a HOW, but a how that is so important for what I do.
Any tips are welcome!
123 comments
Great one Rens!
Vision is not supposed to say EVERYTHING it's a statement about where you want to take people not the HOW or WHAT you do...
It's the start of your I BELIEVE statement which you have already developed
189 comments
Okay, clear. Thank you Vered,
90 comments
Your vision: "Creating a better world by empowering people to live their best lives." I love that vision, Rens, it's great! As for the word 'misery' in your 'I believe' statements, which may indeed be a bit negative, try to change that word to 'challenges' and see if that aligns with you. Then you would get 'our personal challenges' and 'overcome our challenges'. And in the last sentence 'the challenges of the world' and 'sum of our individual challenges'. Good luck with rephrasing!
114 comments
Day 1
My Vision
To create awareness among CEOs so we can achieve a critical mass to conduct businesses with a starting point of love.
123 comments
Hi Nanda,
I think you can make your vision much more powerful when you think what is the end result that you want to achieve.
You have all the "right" elements in your vision the way you wrote it, but in order to make it a powerful tool for you to use in your marketing, it's good to make it a much powerful statement that is clear of what it is you wish to achieve.
For example the B-Team project of Virgin Unite vision is" Making business as a force for good". It tells you immediately what do they stand for not about the process.
114 comments
Hi Vered,
Thank you for taking the time to respond.
I have been thinking it over and I hear you say make it “much more powerful” and “end result”
The important elements for me are:
- [ ] Awareness
- [ ] Critical mass
- [ ] Love
Making business as a force for good.
I love this one. It awoke in me the challenge of how to make this more dimension on
Not only on the physical level but also on a emotional mentally and spiritually one.
This is what I came up with
“Wake up Business owners so they can lead The world to the next level”.
Love to hear your thoughts about this.
477 comments
Day 1 24-10-2022
– Write in one sentence what your vision is for your company:
My vision is to connect the leadership and employees of an organization where they can be authentic and effective.
129 comments
My suggestion is that your vision could more powerful when you tweak it like this:
My vision is to connect the leader of an organization with their employees so they can be both authentic and effective again.
Maybe it suits you?
477 comments
Thank you Alexander,
I agree and let us do this over in dutch Thursday.
105 comments
Day 1.
Feels like we already did this.
My vision for my business is:
What first comes to mind is: "I don't have a vision."
I started making animation because I thought I would like it.
And my businessplan was: If I can make 2 or 3 animation a month and charge 2 or 3K each I can make between 4-9K euach month and that's enough.
I do think I an good in in getting to the core of things and I'm pretty creative.
A vision?
Well if I have to make one up:
I want to help business with presenting there unique product or service in a clear and simple to understand animation.
I'm open to feedback!
Thanks.
123 comments
Hi Paul,
I can give you some feedback about your vision, but the question is not whether you create a "perfect" vision, but whether you'll truly stand behind it 100% and be committed to it, no matter what happens.
A Vision is not some fancy words you slap on a slogan, it's what you believe in, it's what is the heart of your PURPOSE and the WHY for what you do.
If you're only interested in making 4-6K a month doing animation, you don't need a vision.
But if you want people to come TO YOU, or you want to be DIFFERENT than all the other animation companies out there, then you need a vision that would capture the reason of WHY you do what you do, which you would be able to stand behind it, no matter what.
As I said to Jellie & Marielle - your vision needs to BIGGER than your products, services and even YOU!
105 comments
The thing is that I like expressing my creativity.
And animation seemed a way to to do that.
But I don't believe in advertisements. I always skip every advertisement I see and want to decide myself if I am going to buy something.
But my animations are basicly advertisements now.
So, I don;t realy believe in what I make.
As for my purpose: I have been trying to find my purpose for over 30 years now and I still have no clue what it is I am suppose to do on this earth.
123 comments
I guess Paul you already know the answer to this one as you "hit it on the head"... you say "you don't believe in what you make... then why the hell continue with it?
If creativity is what gets you going then why not put that as your focus. After all animation is only ONE way of expressing your creativity.
As for your purpose - YOU CREATE IT!!!! there is no sign or diploma from Life that tells you "Here is your purpose", you CREATE it and follow it... but again here comes the main challenge of YOUR life, which shows up constantly - you need to be COMMITTED to it!
The question is - will you be willing to be COMMITTED to YOURSELF... not the program, not your business, not even your partner... but to yourself!
105 comments
Why the hell continue: because it brings in money and I need money to survive.
In creating your purpose, I don't know.
I have had times in my live where I FOUND work/a purpose that FELT just awesome. When I saw I just knew: This is what I want to do.
Like falling in love. You just know it. You feel it. But in my opinion I didn't create it.
And when it feels right, yes, I am fully commited. But at this moment there is nothing that feels right.
Exept for trading, which I spend a few hours a day on to learn, but that doesn't bring in money, yet.
So I'll keep making animations untill trading can replace and exceed my income I get now from animating. I think.
323 comments
In what wat is storytelling part of the reason why you do what you do?
108 comments
2. What are your main values in your business;
Relations, respect, interest, innovation and perseverance.
108 comments
1. What is your vision for your business;
I believe that generating leads during new business sales should be valuable. For the customer and salesperson. Trigger- interest-and click & connect.
123 comments
Hi Petra,
I think you're confusing between WHAT you do and WHY... and you're missing an opportunity of reaching a wider audience.
Have a look at my comments to Jellie & Marielle
108 comments
Thanks Vered! Wise words, i will look
129 comments
Week 19 - day 1 of 5
My vision: Creating a better government bij empowering consious public leaders to be the best leader of their government organization.
123 comments
Great one Alexander.. Thanks
215 comments
Day 1. Business vision
In spite of Nisandeh’s example with a wider scope, I’ll strictly address my *business* vision (containing a transactional / economic element – which deviates from my idealistic vision bits), because I think it fits this assignment better. Moreover, I’ll limit it to my current line of business. This vision is NOT for communication purposes (which would call for an appealing/inspiring cause/Why), but it is more like my personal vision/affirmation of where to get to in 2-3 years. It is something like:
Getting [1] financial independence, by [2] creating optimized leverage from [3] a range of “one/off created” online content packages that [4] people appreciate/value (as reflected by reviews, ratings, testimonials, and “consumption numbers”).
The first 2 bits are me-focused, the second 2 bits are market-focused.
215 comments
UPDATE: now that I’ve browsed Vered’s comments, I see what was meant (semantics at work here, I would not call this my *business* vision – which to me would be a piece of vision regarding an area of life, like you’d also have a health vision, a relationship vision, an ideal-based vision, etc). Anyway, here we go as intended. Not phrased in a sexy/appealing way, but it says it like it is.
Contributing to grown-up people’s autonomy and self-reliance, by offering insights of critical importance to one’s personal well-being and functioning in society, which got neglected in all parts of their earlier education.
145 comments
Day 1 - my vision for my business:
Thousands of happy and fulfilled women entrepreneurs leading thriving businesses that do good in the world.
409 comments
week 19
day 1
What is your vision for your business?
A more beautiful world starts at home.
Everything we think, want, take care of, our values, everything comes together in how we talk.
I help parents with family communication.
268 comments
Day 1
My vision for my company is to show people that by adjusting your diet you can lead everyone a much better and happier life
123 comments
Hi Sigrid,
I think your vision can be much more powerful when you focus on what it is that you REALLY trying to say.
What is your vision for those people who you wish to help.
Remember, like I said to Jellie & Marielle - A vision is not WHAT you do but WHY!
268 comments
My vision is that everybody with gut health issues live a better, happier and joyful life
(is this better Vered?)
123 comments
Just my opinion - much better and clearer
181 comments
Day 1 – Write down in one sentence what is your vision for your business
My business vision is to offer products that make it more easy and more fun for people to live a (more) sustainable life.
123 comments
Hi Marielle,
I think that you have a FANTASTIC opportunity to get more people if you crystallise your vision.
have a look at what I wrote to Jellie - your visions is not about WHAT you DO or SELL it's about the IDEA behind it and your's is so clear.
It would be a pity if you limit it, why not paint a picture to people that will get them excited!
181 comments
Hi Vered,
Thank you so much for your message. My vision is much broader than just selling products. You are right. Now that I am reading it again it is limited to just the products and I do so much more. I am busy launching a magazine and a podcast. Not just talk about it, like in the past, but actually working on it. Furthermore, next year I am going to start organizing events again. They were a big hit, pre Corona and a wonderful way of getting into contact with a lot of people at the same time. And you talked about this before, building a community and that is something I really want. One step at a time. Because I also have to be honest, If I do not sell, I cannot pay the bills. So it is a question of and... and... All the steps will strenghten eachother, or so I hope.
123 comments
Hi Marielle,
Especially if your end game is to create a COMMUNITY (which I truly hope you will) than nothing creates a community faster than when they have a vision that is clear and calling them to it.
It's worthwhile spending a few more minutes in crystallising your vision into a powerful statement than spending time on another blog post or podcast.
Having a clear statement of what your vision is (which is BIGGER than a product or service) would be much more impactful than anything else. You would be able to use it for any type of marketing strategy that you choose to have and create a much more powerful outcome than without it.
I believe that you have all the right "ingredients" to create such a vision - just spend some time and play around with it and get feedback from people to find what would be the most powerful and impactful one
129 comments
May be a tip from me from a different perspective, Marielle so you can think about it.
Vision
‘(Helping people [your target audience] or) Developing a great sustainable life with twice as less effort and double so much fun for … [your target audience, not everybody].
323 comments
Day 1. My vision is:
Having more fun doing projects that matter.
(By -how- optimising focus, cooperation and enthusiasm)
Day 2. My 3 (5) most important values are:
Curiosity, honesty and enthusiasm
(reliability and effectiveness/drive).
Love feedback on if the why (vision) is clear enough/ deep enough.
I could say my vision is ‘to cut the crap’, ‘enabling peoples’ strengths’, ‘to create more impact through playful action’.
I always get lost in the words.
With values, the ‘how to’: focus, enthusiasm and cooperation are also values, but also a ‘method’. So my values are the ones I listed, but company wise it could be those other 3. What to choose?
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Hi Bas,
For me the last version of your vision was much more attractive and made more sense to me and I found myself in it, which is what you want your vision to do.
A vision purpose is to allow as many people as possible to be drawn to you and your company. It's about creating a community of like minded people.
"Creating more impact through playful action" is much stronger than "Having more fun doing projects that matter"... I would even shorten it to:
"Creating impact through playful action"
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I like the way Vered narrowed and gave words to your vision, Bas! Great 👍
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Thank you Vered.
I like how you made that sentence stronger. It resonates more with me too- what I see and try to accomplish. Thank you.
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One question, is it ‘big’ enough?
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Hello Bas,
If you ask the question, “is it big enough?”, then it probably isn’t in your own opinion. And in that case, I’d try to dig deeper if I were you, by reflecting on it. Because remember, as Vered has learned us here, your vision is personal, no one has it but you. So you are the only one who needs to be satisfied with it. A vision sets you apart, and answers the questions: WHY it is that you do what you do? And why is that so important (to you and / or others)?
In other words: what is the big goal that you really try to accomplish with your work? In your video that I last saw, you talk about cooperation and relations in a team. And achieving the goals that are important to that team. So this is already an indication of what the vision could be.
In fact you should answer your ‘own’ question: “What is the main IMPACT or benefit of what I do, for the teams that I help?” As Nisandeh teaches us, your mind is an answering machine. Just play with the words that come up in your mind when you ask that question. I’d suggest something like: “to improve the cooperation and in teams by empowering their common vision” Or: ”to help teams cooperate by focusing on the impact they can make in the world”. Words like that. Anything that stretches beyond you and even beyond the teams that you help. I’m sure you can think of something that resonates with you. I hope that helps.
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Thank you Nelly. It is true, I would like to incorporate that- your suggestions are helpful.
I help organisations give words to their vision, yet creating my own is so much more difficult/ emotionally attached.
Thanks for directing my eyes!
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That's good to hear Bas! It's true that when it comes to our business, we tend to take it personal. We have to be aware of this, but it happens to all of us. Good luck!
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My vision is to show everybody the beauty of amazing Czechia.
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Hi Jellie,
A vision is not WHAT you do but WHY!..
A vision for a company needs to be BIGGER than what you do or what your company sells... it's about showing people a direction to something that they long for and might not have known about.
have a look at the example Nisandeh gave for the vision of our company - it does not talk about trainings, seminars or coaching... it only shows the direction of where we want to take people IF our vision calls for them.
What's yours?