It’s time to get strategic…
Those have been 18 intense weeks of working ON your business…
And after reading and evaluating everyone’s input, strengths, weaknesses and goals, we designed the last block of the program to deliver you the most value…
IF… you are willing to do the work.
The next 7 weeks will be dedicated to make you more and more strategic when you approach your business and planning your strategies, products, activities and tasks.
It’s the last stretch of the program, and also the last 2 months of the year… so I totally understand if you’re tired or feeling like you’re losing steam.
I felt this way each time I ran a marathon just a few kilometers before the finish line.
It’s FEELS very physical – tiredness, soreness, pain, exhaustion, shortage of breath, lack of energy…
But in reality… it’s just a mind game – a question of making a choice and recommit.
How do I know?
Because I finished every single marathon I started, even though each time around kilometer 37 – my body said “Enough! I can’t do it!”
So, if you are in this space right now… the only thing to do at this moment… is…
Make a conscious choice:
- Either you quit the program, and take a break until the end of the year.
- Or… you breathe deeply, recommit, and go for it 100% for the last 7 weeks left.
It’s your choice and I respect whatever you choose.
If you wish to call it quit – just send us a WhatsApp message or an email, and we’ll remove you from the program.
However, if you wish to continue, we expect you to participate fully in the program for the coming 7 weeks.
No stories. No excuses.
There are 7 more assignment weeks
You’ll have to do them ALL. FULLY!
There are 2 more Hot Seat sessions:
- November 10 – at 8pm
- December 8 – at 8pm
Make sure you are present.
Make sure you are asking a question.
There are 3 more bonus workshops:
- My Expert YouTube Strategy – October 27 – at 8pm
- My Resilience Blueprint – November 24 – at 8pm
- Level Up My Business – December 22 – at 8pm
You do NOT have to join any of these… these workshops are OPTIONAL.
BUT… if you do choose to join any of them – each has an OBLIGATORY preparation assignment, which you MUST complete to attend.
So, again… choose wisely!
Assuming you’re committed to complete the program till the end…
Let’s start with…
Putting your business under a microscope
The longer you own your business, the more chances are that your business is not optimized to deliver you the best results.
It might be because your target audience has changed over the years, or maybe the preferences of your target audience have changed, maybe the economy or technology or society have changed to affect your business, maybe (hopefully) you have changed as an entrepreneur…
No matter what the reason(s) for the change(s)… the fact remains… most businesses operate on less than they potential…
Imagine a sports car driving mostly in the city and on busy roads, or a drafty house losing heat in the winter, or a person eating mostly junk food…
The potential for greatness is there… but (some of) our strategies, tactics, approaches, products, actions and habits are not empowering us to achieve and experience that greatness.
So, this week… it’s time to take an honest look at your business…
What is so great about your business, what is not so great, and what is… well… killing your business.
Let’s start with your MINDSET…
Be open, be curious, be honest, be daring…
And… most important… do NOT put yourself down at any moment.
Set your GOAL for this week…
Here’s a great goal for you:
I am going to evaluate my business honestly – the good, the bad and the ugly.
How’s that for a 5-day challenge?
Choose the STRATEGY you will use…
Here is the 5-step process you could follow in order to achieve that goal:
- What is your vision for your business;
- What are your main values in your business;
- What is it that you do – that does NOT produce results;
- What is it that you do – that produces MOST of your results;
- What is it that you do that produces SOME results and MIGHT be worth improving.
PLAN your actions in your agenda…
Your next step is to physically plan this process in your agenda.
Remember – the whole purpose of the Working ON Your Business (WOMB) program is to get you in the habit of investing EVERY DAY 10-15 minutes working ON your business…
So, my suggestion, don’t do all the exercises in one batch – but stick to the “schedule” I recommend… It will build the right habit, that would serve you for the rest of your business life.
Plan to invest 10-15 minutes EVERY DAY in the coming 5 days to follow the process above.
Now it’s time to IMPLEMENT…
Take 10-15 minutes, right now, and…
- Day 1 – Write down in one sentence what is your vision for your business.
For example, my business vision is: Creating a Better World by Empowering People to Fulfill Their Greatest Potential.
Your vision statement doesn’t have to be perfect, but give it a good try and post it in the comments box (and ask for feedback if you want one).
- Day 2 – Make a list the 3-4 most important values for YOU in your business.
For example, MY values are: making a difference, happiness, creativity and personal growth.
Your values should guide you as what you’d like to achieve/experience/give in your business.
When you have them – post them in the comment box.
- Day 3 – Make a list of all the strategies, tactics, products/services and actions that do NOT produce results in your business.
For example, in my business: Facebook and LinkedIn marketing produced zero ACTUAL results, we had several products (e.g. the resiliency training) that didn’t sell at all, and me blogging every week stopped delivering results a few years back…
This is a hard assignment.
It’s hard to look at something you invest a lot of time, effort and possibly money, and honestly say “actually, it doesn’t work”.
But this is crucial…
You have limited resources (time, energy, money) and you must be able to identify, admit and “kill” non productive “weeds” in your business.
Please share your list in the comment box.
- Day 4 – Make a list of all the strategies, tactics, products/services and actions that produce MOST of the results in your business.
For example, in my business: Regularly creating irresistible offers to my list is the best marketing strategy by far and the mentoring program is the best money generator program we have… and focusing on a 100 Ideal Clients deliver us a hundred time more results than when we were focusing on 12,000 non Ideals…
Everything in your business (and life) follows the 80/20 rule… Which means that the majority of your results is created by a small number of actions/clients/products and strategies.
Your job today is to identify those few that generate the most, and share them in the comment box.
- Day 5 – Make a list of all the strategies, tactics, products/services and actions that produce SOME results in your business, and they might be worth optimizing.
For example, in my business: email communication wasn’t performing so great, but it was the only way we communicated… This year we chose to optimize our communication and moved (partly) for WhatsApp communication… the result… a huge improvement in opening and clickthrough rates.
This is a tricky assignment.
It’s hard to be objective and look at something that generates some results and be able to decide, should I “kill” it so I can dedicate more resources for what brings me most of the results, or does it have potential – if I optimize or improve it.
But it’s important to make that distinction…
If you’re not sure… go back to your vision and values – they should guide your decision.
Please share your list in the comment box.
Each day share with us in the comment box the lists you wrote.
My commitment to you…
- I’m looking forward to read your process and ideas below;
- I will be there for you on Wednesday to support you with any question, challenge or setback you encounter;
- I’m looking forward to celebrate your progress and results on Friday.
Live fully, stay awesome,