A tip based on personal reflection!
Now that you have a clearer definition of who fits your Ideal Clients VIP Club – look carefully at who are your current Ideal Clients.
You might be surprised.
Some of our Ideal Clients over the years were totally NOT in our definition…
- A house painter – that followed every course and became an expert in a field you wouldn’t think expert position or authority matters;
- A 13-year-old girl that followed our programs and became a published serial author;
- A consultant that followed our programs to became a two-time Billionaire;
- An 18-year-old, almost blind guy, that started following our programs being accompanied by his mother, and came to his own by following my foot steps (running a marathon, climbing mountains, publishing books, leading groups…) without using his eyes…
If you’ve been with us for some years – you probably met/saw these people – as we often celebrated them and brought them on stage as inspiration to others… but none of them fit (at the time) our Ideal Client definition…
But when we look at the qualities we look for in our Ideal Clients – they are easily on top of the list:
- They trusted us enough to follow our instructions;
- They put their ego aside and did exactly as we instructed;
- They bought pretty much everything we offered;
- They were grateful and expressed their gratefulness.
And the sad thing…
They’re all gone now…
At one point, each of them spread their wings and flew away… to bigger, and bigger successes…
Well… this is not the sad thing.
The sad thing is that we had (and still have) more to offer them, but they’ll never benefit from it, as they’re gone on to other paths.
And it’s all our responsibility.
In those years, our main focus was on changing the world, so we put most of our energy in getting more and more people in…
We didn’t put enough energy in offering the “next step” to those Ideal Clients… so they left.
Today, our focus is different.
We’re not interested in quantity, but in long-term relationships.
We can help you reach success, BUT… we have what to teach you when you reach that success and it’s time to move “beyond success”… and there is NO ONE in the world that teaches will teach you this.
When you are ready for it… we won’t mess it up again.
We will be there to take you further than you ever imagined possible.
I hope you won’t make our mistake, and you will see your Ideal Clients as more than clients… As fellow travelers, which is your duty, obligation and destiny to guide and protect along the way, for as long as the path continues…
And now… it’s time to move to…
Your Ideal Clients – Part 2
Now that you know who they are, it’s time to get in touch with them and… Find out what THEY want.
Let’s start with your MINDSET…
WHAT Do THEY Want?
When thinking strategically, which is what this program stands for, you never want to assume or guess.
Your Ideal Clients will only stay clients as long as you give them what THEY want.
They will be happy to tell you exactly what THEY want… all you have to do is… ASK.
Full disclosure: I have a severe allergy (or fear) of talking to people over the phone, so I almost always surveyed our clients using email or online forms.
BUT… the most effective way to gather that information is in one-on-one conversations…
- Face-to-face during meeting with them
E.g. after a meeting/session, at professional conferences, during networking events, etc… - Or… on the phone
Or even better… on Zoom.
A 2-way conversation is so much better because you can clarify your questions, ask complimentary and follow-up questions, and most importantly… build affinity that a form or an email will never do.
This year I started with a few group brainstorming to ask my Ideal Clients the most important questions I needed answered.
We had several groups with 12-25 clients in each group and it was mind blowing enlightening… Each meeting took one hour and I got everything I needed – including, I believe, tons of affinity.
But more important… from these few brainstorm sessions came a few one-on-one sessions where some of the participants wanted to give me more in-depth feedback/input.
I let them schedule a 15-minute session in my agenda, and each of these sessions was priceless and responsible to a lot of what you experience today in the Working ON My Business program.
This is a little of my experience… now it’s up to you…
Set your GOAL for this week…
Here’s a great goal for you:
I am going to find out EXACTLY what THEY want.
How’s that for a 5-day challenge?
Choose the STRATEGY you will use…
When you are ready to ASK your Ideal Clients the most important questions AND you are willing to stay open (ears, mind and heart), here is the 7-step process you should follow:
- Define WHAT you want to know
Some desired outcomes could be: what they want, what are they passionate about, what frustrates them, what are their aspirations, what keeps them awake at night… - Decide HOW to contact them
Some possibilities are: email questionnaire, online form, face-to-face physical meeting, phone/Zoom call, multiple client meetings (physical or virtual)… - Decide WHAT and HOW you’re going to ask
I suggest you focus on 2-3 questions that the answers will deliver you the most information…You should come up with a big list of possible questions and only then narrow it down to the 2-3 most important questions.
If you’re trying to get statistics, and you can ask a large number of clients – then multiple-answer questions would do the trick.
However, I suggest, especially when it’s the first time you do it – ask open questions.
- Decide IF/HOW you’re going to incentivize them
Normally, when I conduct a survey, I am fully aware that my clients are doing me a favor, and I am happy to thank them with a gift for their time and attention.Usually, offering the right incentive will increase the percentage of responses.
However, in the brainstorm sessions I described above, I didn’t offer any incentive, reward or a “thank you” gift for joining those one-hour session.
I believe we got a lower number of interested people, and about half of the people who said they will join the sessions didn’t show up.
Both numbers would probably be higher with an exciting incentive.
HOWEVER… I do believe that those people that DID show up represented better the qualities I look for in our Ideal Clients – and so, in this case, I believe it was a good idea not to offer an incentive – let those that really want to help (i.e. care about us) make the effort and give their time and attention for a simple “thank you” at the end.
- Create and test your questionnaire
Email is simple – just write the questions and ask them to reply with their answers.If you’re using an online survey (Google Forms, SurveyMonkey, WPForms plugin for WordPress…) set the form up and test it. Then test it again.
If you’re going to interview your Ideal Clients in a physical or virtual meeting – make sure you have a way to record/collect the answers – so you don’t miss a thing.
- Conduct the surveys/interviews
If you’re in a face-to-face conversation (physical or virtual) – make sure you listen carefully and ask follow-up, complementary questions, when appropriate. - Collect and analyze the answers
This sounds easy and straightforward, but make sure you read between the lines and that you pick up the language they use – it’s a treasure throve for your future marketing communication.
PLAN your actions in your agenda…
Your next step is to physically plan this process in your agenda.
Plan to invest 10-15 minutes EVERY DAY in the coming 5 days to follow the first 5 steps of the process above.
AND… You will need to plan time to conduct all the interviews (step #6) if you’re actually meeting the people (physically or virtually).
Realize that we’re exactly in the middle of summer.
That might make it a lot easier, or a lot harder for you to get the attention of your Ideal Clients.
You know them best – so you have to decide if you want to implement step #6 right now, or after the summer.
BUT… since we’re going to use the information you collected in step #6 and analyzed in step #7 – in the coming weeks – I suggest you try to get in touch with at least a few of your Ideal Clients for some quick answers – as soon as possible.
You will also need time to actually analize the results (step #7).
As you can see… lots to do this time…
Now it’s time to IMPLEMENT…
Take 10 minutes, right now, and…
- Day 1 – come up with as many ideas as you can for WHAT do YOU want to know;
- Day 2 – come up with different ideas for HOW you can contact them and choose the method you’re going to use;
- Day 3 – make a decision WHAT are the questions you’re going to ask them and share it in the comments EXACTLY the way you’re going to ask them (so you can get feedback from the other participants);
- Day 4 – make a decision if you will be offering an “incentive” or a ‘thank you” gift for participating in your survey.
If you choose to use one – come up with at least 10 ideas for exciting incentives you can offer and choose your preferred one; - Day 5 – create and test your questionnaire (and then test again);
In your 2-3-hour Implementation Session – launch it:
- If you’re using email questionnaire – send the email out;
- If you’re using an online form – send the link to the questionnaire using email, WhatsApp, LinkedIn DMs, Facebook DMs or carrier pigeons…;
- If you’re going for face-to-face meetings (online or offline, individual or groups) – send the message to the Ideal Clients you wish to interview, explaining the process, and asking them to “opt-in” to your process;
Each day share with us in the comment box your ideas, actions and commitment.
My commitment to you…
- I’m looking forward to read your process and ideas below;
- I will be there for you on Wednesday to support you with any question, challenge or setback you encounter;
- I’m looking forward to celebrate your progress and results on Friday (I’m curious to hear the strategy you’ll come up with).
Live fully, stay awesome,
Nisandeh
181 comments
Day 5 – week 7 create and test your questionnaire (and then test again)
I am really happy with my questionnaire. I have a sparringpartner who is brutally honest and it helps a lot. I have a timeline in which I will do things. Apart from the questionnaire I will organize brainstorm meetings with customers. First one in the first week of september. I will reward them with a giftvoucher, although I will not tell them beforehand in order to only get people that are true and sincere. It is not in the quantity but in the quality.
181 comments
Day 4. week 7. Decide IF/HOW you’re going to incentivize them
I think the most important thing is to let people know that you appriciate them. Most people are really willing to help. Tell them how valuable you find it that they spend their time, helping you. That is worth more than any incentive.
Ofcourse people like presents. But in my opinion they like it even more when it is a surprise. People that only fill in a survey because they want the incentive will not make an effort to answer truthfully. Ofcourse not all people are like that but in my opinion, people that fill in a survey because they really want to help you or because they think it is important that they are heard, are sincere. And that is worth more than any incentive driven customer. So I am not going to make a list of incentives, because I do not believe it works. At least, that is my experience. I have spent a lot of money on all kinds of incentives but you attract the 'wrong' customers that only want to get more...
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Day 4
After a few busy days with cycling. (many people with repair and maintenance question have not taken any action.
I'm going to schedule this one.
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Finding out what my (Ideal) customer wants.
Day 1: What do I want to know from my ideal customers?
• What they rate my services, what could been improved and or what can been added?
• If I could offer any other services to them?
• If it would be possible to increase the frequency of the services I offer?
• I they are willing the write a testimonial on my social media?
• If they are willing to refer me to others in their network?
• If you are willing to develop products and services together?
• If they want to go to my party?
• What their future problems / opportunities are and how can I contribute ?
• How often I want me to contact me?
• In what way (channel) they want to be contacted?
• With what material (content) they want to be contacted?
• If they are willing to evaluate contributions and share mutual learnings?
• If they would appreciated to get contacts from my network that might be of their interest?
Day 2: How can I contact my ideal customers and what is the preferred way?
• Face-2-Face with during a cup of coffee / meeting; (chosen)
• Via a Teams/Zoom/Skype session;
• By Linked-In
• Via a phone call;
• Via an e-mail;
• Via a questionnaire announced by means of one of more of the above indicated manners;
• During a project that I do with them;
• By means of a hired analyst or customer relations officer;
• Packed in the form of a gift of any sort (expecting they come back to me);
• Responding (in a positive way on some of their external contact).
Day 3: This is question I’m going to ask my ideal customers:
• Looking at my services; How can we can we arrange a long term commitment and / or a partnership upgrading and fitting these services I’m, offering and working towards developing and executing new ones based on your future needs and my capacities.
Day 4: What is (if any) the “incentive” or “thank you gift”, I’m going to offer to my ideal customers –for participating in the f2f session (for a survey a have to limited clients, so f2f works better for me)?
• I would put in unbilled time in the ideation and pre-design stage (as they should do) and when mutual agreed discuss how to get paid for further investments in the design and development work.
Day 5: Creating, testing and re-testing my questionnaire (pre-discussion);
• Prepping this in my reserved time (thinking sending an e-mail ahead) and making appointments and preparing a small presentation.
90 comments
Day 2 How to contact them
1. Client visit with one on one conversation
2. One on one conversation during in-person events
3. Video call (zoom, skype)
4. Ask a mutual connection (for ex. From Linked In) to introduce them to me
5. Send a Linked in message
6. Send a FB message
7. Find out their mail address and send them an e-mail
8. Phone conversation (call them directly)
9. Organize an online survey and ask them to participate in a mail
10. Polls on FB
11. Ask questions during a chat in FB groups
12. Ask them to schedule a 1 on 1 call with me in an online agenda
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Day 1 what do I want to know:
1. What are your business goals for the next year?
2. And what are your goals and ambitions for the next 5 to 10 years?
3. What are your current strategies?
4. What is your biggest challenge in your business right now?
5. What worries or frustrates you?
6. Why does that worry you?
7. What skills or information do you need now to solve those problems?
8. How did you solve those problems in the past?
9. If I create a service or course, what would you want me to include in there?
10. What is the 1st step you want to take now, that will have the biggest impact?
11. What would it mean to you if that is solved?
12. On what specific topic do you need more information?
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Day 2, 3 and 4. Excuse me for being so late with this.
HOW:
Gain trust first, show interest in the person and their lifestyle and then get the information.
Choice between calling and personal contact is up to the client's preference (with the limitation of physical ability).
WHAT
Question 1. how is your family composition? (But in the words that fit. If you see in the application 2 adults 1 child, that is the starting point of the question.
2. What do you expect from your fellow travelers? (Group Travel). Are you looking for a lot of contact, or rather on your own with joint activities?
3. What does quality mean to you?
4. When is a vacation successful for you? What must be in it, what must you experience at least?
INCENTIVE.
A digital book with nice pictures to show how beautiful Bavaria is.
Make 3 versions: S -M - L To make them even more inspirated for my travelproduct.
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Day 5 Create and test your questionnaire (and then test again)
Done this week:
* Asked my Mastermind groups and recorded their answers.
* Asked the Whatsapp group and gave thank you gift to the first answers (during the weekend will email the gift to the second batch).
My next challenges are:
1. How will I use the answers I got, as I would like to create a new service
2. What will I ask to the full email list after my August launch: because the question I asked to the Whatsapp group gave answers oriented to their overall hope and dreams but I would like to know more specifically how to better serve them, how I can help them
145 comments
Day 4 Decision if you will be offering an “incentive” or a ‘thank you” gift for participating in your survey.
* For my Mastermind group NO, I will just replay their answers at the end of the month for them to compare how they feel about what they initially said
* For the Whatsapp group YES I offered a personalized message from an oracle card deck
* For the email list (next month after my launch) YES I will offer a mini audio masterclass / I am considering recording 3 versions depending on the answers they provide
178 comments
Ai, day 3
1. What does Being Real mean to you?
2. What is your biggest dream in this life? 3. Are you already taking steps towards fulfilling your dream?
4. Which talents of your own do you use? 5. What is your biggest challenge towards your dream?
6. Do you have talents of which you think: it is too late for that now?
7. Do you have any idea how you could start developing them?
8. Is there another question you would like to have been asked in this conversation?
120 comments
Day 5 - Can't really test it. Just need to do it and I know I'll get answers.
189 comments
DAY 5 - Ask them what they want - Incentive
I've decided to go for the interview marketing, as Nisandeh explained in this week's Q&A's. In the end, I'll ask them if there's anything I can do as a thank you. If they don't know, I'll have a tree planted for them.
178 comments
WOW that's a nice idear, planting a tree!
314 comments
Day 4 the incentive is for me rihgt now a no.
If the parents take the offer to have a parent moment for 2 ours in as group that will be an incentive aas they dont pay for it and I am there woith all my knowlidge. Incase a subject comes up wich needs more information I am willing to plan a workshop or training for that.
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Day 5 – create and test your questionnaire (and then test again);
Created the questions and will use them next week!
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Day 4 – make a decision if you will be offering an “incentive” or a ‘thank you” gift for participating in your survey.
If you choose to use one – come up with at least 10 ideas for exciting incentives you can offer and choose your preferred one;
No, I will not offer an incentive. I do enough for my clients to ask them this question without them needing a reward.
108 comments
Day 3 – make a decision WHAT are the questions you’re going to ask them and share it in the comments EXACTLY the way you’re going to ask them (so you can get feedback from the other participants);
How do you make sure you have a regular flow of new clients coming in each year/month?
How do you fill your salesfunnel, how much time is involved in this?
What will be the best part of sales if you did NOT have to be involved in this?
329 comments
WOMB WEEK 7, AUGUST 5, DAY 5/7
FIND OUT WHAT THEY WANT
QUESTIONNAIRE CREATION, TEST AND DOUBLE TEST
Via Google forms I have created the following questionnaire:
https://forms.gle/DKeGbRSsYWZnypJf7
This questionnaire has been tested multiple times this morning by me and my husband from multiple email accounts. It is currently in the process of being double-tested.
Once it is all is fine, I will be sending it via WhatsApp, Facebook and email.
As previously announced, the link will also be placed in a special landing page and also in the the description of the YouTube video I am creating.
Am so curious what the answers and results will be! Keep you posted.
Nice weekend everyone!
181 comments
Day 3 – WHAT are the questions you’re going to ask them
On day1 I already asked the questions exactly as I was going to ask them
1.How did you learn about Ditha Bonita?
2. Why did you come to Ditha Bonita?
3. What do you think is the most important value of Ditha Bonita?
4. What is your most important value and do you think Ditha Bonita is living up to that?
5. Do you think it is important for a webshop to be sustainable or do you just look at the collection?
6. Name 3 points you already like about Ditha Bonita
7. Name 3 points Ditha Bonita could improve
8. What do you think about the collection?
9. Do you miss any brands in the collection?
10. How many times have you bought something in the (web)shop of Ditha Bonita?
11. In what year you first learned about Ditha Bonita?
12. What could Ditha Bonita do to make you (or anyone else) a recurring customer?
13. Do you think Ditha Bonita looks trustworthy?
14. Do you have any advice for Ditha Bonita?
181 comments
Day 2 HOW to contact them
1. Send people a survey through my mailing list
2. Make a short enquiry for Facebook
3. Make a short enquiry for Instagram (younger peer group)
4. Invite people for a zoom meeting
5. Organize an event and give them a survey
6. Organize a customer afternoon with tea and cookies and brainstorm
7. Set up a community in Facebook and ask questions in that group (is going to take some more time to set up)
8. Ask friends and family to some up with ideas
9. Set up a What's app group with customers (ofcourse i will ask them first)
10. Ask Customers at the checkout whether I can send them a survey
181 comments
Day 1 – WHAT do YOU want to know
1.How did you learn about Ditha Bonita?
2. Why did you come to Ditha Bonita?
3. What do you think is the most important value of Ditha Bonita?
4. What is your most important value and do you think Ditha Bonita is living up to that?
5. Do you think it is important for a webshop to be sustainable or do you just look at the collection?
6. Name 3 points you already like about Ditha Bonita
7. Name 3 points Ditha Bonita could improve
8. What do you think about the collection?
9. Do you miss any brands in the collection?
10. How many times have you bought something in the (web)shop of Ditha Bonita?
11. In what year you first learned about Ditha Bonita?
12. What could Ditha Bonita do to make you (or anyone else) a recurring customer?
13. Do you think Ditha Bonita looks trustworthy?
14. Do you have any advice for Ditha Bonita?
376 comments
DAY 5 - CREATE AND TEST MY QUESTIONNAIRE and THEN TEST AGAIN
I'm driving back from Denmark to the Netherlands today. But tomorrow I'll create my questionnaires and Customer Satisfaction Survey Will create on with a QR code as that is easily accessible by phone. Have never done it before but cannot wait to try. I will use SurveyMonkey and MICROSOFT Forms for creating my survey's. Why both of them? SurveyMonkey offers more possibilities but is an Open Source product which is not allowed with the environment of many of my customers for security reasons. Microsoft on the other hand I find much less attractive but the majority of my customers use MICROSOFT so I'll comply to their requirements.
B&B
As I use a platform from a provider I don't know if it is possible for me to add the questionnaire to the platform. I will therefore print welcome cards for my guests with the QR codes. I will use the data to continuously enriching my service.
OPTIMIZEPEOPLE
I will create the CSS in MICROSOFT FORMs. I hope I can find a manner to make it more attractive.
HAPPYVILLAGES
I will create this questionnaire in SURVEYMONEY and offer it on LINKEDIN as a poll and as a QR code to my AIRBNB quests.
I'll ask my accountability buddies to kindly do a dry-run (User Acceptance Test) with me and a couple of friends. After amending the questionnaire based on their feedback, I'll ask them to once again do the second dry-run.
178 comments
Thank you for mentioning forms (I start using it in my job this week and thinking about using it also for my questions .
and thank you for mentioning MonkeySurvey and differences with Forms.
376 comments
DAY 4 - THIS IS HOW I AM GOING TO INCENTIVE MY CUSTOMERS
B&B
1) Make a appreciation basket with fresh fruit, a map of the area, a card and merci chocolate for my quests
2) offer a lovely breakfast free of charge
3) Prepare a snack plate for them as thank you
4) Offer them a nice wine, branded with a HappyHome label
5) Get vouchers for the best home made ice cream in the neighbourhood
OPTIMIZEPEOPLE
6) Give thanks for the willingness to specify their wishes and make sure I exceed their expectations
7) Explicit my knowledge and interventies to enable the company/organisation to re-use it.
8) Offering him a Merci chocolate
HAPPYVILLAGES
9) Offer people a 10% discount if or when booking my airbnb
10) Offer them a free breakfast if and when booking my airbnb
11) Send them a special danish treat as thank you with the HappyVillage logo
I'll choose the following options
B&B
1) Make a appreciation basket with fresh fruit, a map of the area, a card and merci chocolate for my quests
OPTIMIZEPEOPLE
6) Give thanks for the willingness to specify their wishes and make sure I exceed their expectations
7) Explicit my knowledge and interventies to enable the company/organisation to re-use it.
HAPPYVILLAGES
9) Offer people a 10% discount if or when booking my airbnb
376 comments
Come to think of it as thank you for replying to the HappyVillage questionnaire I will offer them the opportunity to either get a 10% discount when booking my B&B or 11) Send them a special danish treat as thank you with the HappyVillage logo. In this way they still get a recognition without having to book the airbnb and do I get them on my mailing list.
412 comments
WEEK 7, DAY 5 - test questionnaire
Day 5 – create and test your questionnaire (and then test again)
I understand the power of testing. The point is, I will only ask each of my eight ideal clients in a individual conversation. So I will start with my three most important questions and then let the conversation develop as it goes. During and right after each conversation I will make notes, so I can improve my line of questioning with the next call. I know these eight women very well; the personal approach (so not a standardized one) works best. That way, I can adapt my words, tone of voice etcetera to each and everyone of them.
>>I am going to find out EXACTLY what THEY want.<<
178 comments
Thank you for your suggestions. I was also thinking about adapting questions from client to client.
Two streams: one questionaire in Forms, and live conversations with fewer people.
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For us it is important to influence / transform our customers to ideal customers. Our products are largely offered to the market through partners.
We try to use sales figures to see which products are popular and to create more of them.
In order to retain and connect to our customers, it is important that we know what they want.
At the moment we keep in touch through newsletters and through personal contact. In such a contact we usually ask for information in order to get a picture of our ideal customer.
For now we have prepared a number of questions and will ask them via:
- Personal contact
- Soc media, based on photos, customers can easily respond.
- A small survey in our newsletter.
- And a question in every newsletter to adjust the profile. Then you can also start segmentation with the newsletter.
- We will also ask a few questions on the opt-in form of our newsletter.
We choose for a "Thank you" and not yet an incentive. Maybe later. We have planned to make a nice magazine, with a lot of tourist information. That will NOT be a free giveaway. It is a paid edition, but it will have a nice price. In future we can thank people with this gift.
412 comments
WEEK 7, DAY 4 - exciting incentives
My decision is to not offer an incentive. I am going to ask my already ideal clients and they will happily help me out. Offering something would create a distance instead of making a connection. But I will surprise them in the near future with a substantial discount or a gift if participating as one of the first people in my new program.
For the sake of this program, though, I will do the excercise.
My 10 ideas for exciting incentives I can offer
1. free personal coaching session
2. discount on my existing e-books
3. a goodie bag
4. personal discount on my new program
5. ‘bring-a-friend-for-a-50%-discount’
6. a small inspirational book (like Omdenken)
7. free training in getting rid of fear of failure
8. free participation in a special group meeting via zoom
9. a book on a subject that really suits her
10. a joint lunch
11. a bouquet of flowers via Greetz
12. a free DISC assessment to give away (or to use for your self)
13. a signed copy of my first novel
14. free access to my training Je Brein de Baas
>>I am going to find out EXACTLY what THEY want.<<
376 comments
I very much like your list of incentives Manny. A number of your suggestions would also work very well for me.
If you don't mind I'll add the below to my list of incentives:
B&B
5. ‘bring-a-friend-for-a-50%-discount’
HAPPYVILLAGES (and maybe also OPTIMIZEPEOPLE
6. a small inspirational book (like Omdenken)
376 comments
As for point 5 I believe 50% discount to be too much for both of us. 15% would be sufficient to my opinion. The pure fact that they get a discount is unique in itself.
376 comments
DAY 3 – THESE ARE THE QUESTIONS I AM GOING TO ASK MY CUSTOMERS
Thanks to Bas comment I recognize that I'm struggeling with formulating open questions for my B&B guest. Any comments from you all would therefore be very welcome.
B&B
Please help me make your stay at my B&B as pleasant to you as possible? I've listed a number of areas for you to react upon. If you have any additional areas in mind which would be of added value to you, I would love to hear learn about more about it.
1) Breakfast
How would you liked your breakfast served? More choices possible.
- I'll /Wel'll arrange for my breakfast.
- I'll / We'll like served in my/our own area?
- I'll / We'll like served in the main house
- I'll / We'll like it served with other quests?
- any other ideas you wish to share?
Is there any special diet I should considerd?
2) Additional services
Is there any additional services which would add extra value to your stay? Below you'll find a list of possibilities. I'll welcome any other suggestions you might have. More options are possible
- I'd / We'd love afternoon thee
- I'd / We'd love drinks upon arrival
- I'd / We'd love dinner
- I'd / We'd love lunch to go
- I'd/We'd love.....
- How much would this/these additional services be worth to you?
OPTIMIZEPEOPLE (Changemanagement assignments / knowledge management assignments)y
3) When is my assignment a succes?
4) How and where would you feel that my interventions have been successful?
HAPPYVILLAGES
5) How do you feel about living an inclusive and active live across generations?
6) How do you feel about being part of a community where people across generations take care off and look after each other?
412 comments
Hi Marie-Louise, I thought of these questions (they are merely suggestions):
If you were to live in a happy village, what would it look like to you?
How big or how small would a ideal happy village be for you?
If you were a part of a happy villa community, what is it that you would like to receive from your fellow villagers and what would you like to offer to them?
Very happy to see that you are keeping your focus on the HV!
376 comments
WOW Manny that are very beautiful questions. I will add them to my questionnaire once my vision on the HappyVillage is crystal clear as I believe that many people would now not have a clue what a HappyVillage is. They would probably believe it to be a camping of some kind.
Thank you for thinking with me on this one.
376 comments
As for the questions for OPTIMIZEPEOPLE I am also going to create a Customer Satisfaction Survey for my customers to fill in half way through my assignment to make sure we both monitor if expectations are met and if not, what to adjust on time to ensure the assignment will be of satisfaction to the customer. This way I will ensure I get a positive review and I will increase my customers willingness to give me referals. From experience I know that my customers appreciate my willingness to reflect and adjust if necessary.
120 comments
Day 4 - Exciting incentives you can offer
I’m not going to offer an incentive/gift. Probably even ask for a bit of money to join the teambuilding activity. But for training purposes, I’ll do the Idea Generator.
1. Free clinic
2. Personal instruction video
3. 2 hours of personal training for free
4. Video Course
5. Webshop discount
6. Some title within their group
7. Goodie (keychain, towel, bag, umbrella)
8. Membership discount
9. Participation points (like the comments here provide certain gifts)
10. Something special/extra for participants during the next paid clinic
11. Discount on the next paid clinic
12. Free personal coaching session
13. Some discount/free stuff from third party/sponsor
I really believe I should do something with 'participation points'. Giving points for joining classes, clinics, events, participating in Social Media activities, etc. Only have to think of a simple way of registering certain activities and their respective points.
181 comments
Day 4 – make a decision if you will be offering an “incentive” or a ‘thank you” gift for participating in your survey.
If you choose to use one – come up with at least 10 ideas for exciting incentives you can offer and choose your preferred one;
Yes I will use an incentive to participate in my survey for the clients I had in de past and the present.
And these are the 10 exciting offers I can think of:
1. Offer them a one on one session for free.
2. Offer a 50 percent discount to join my next workshop
3. Offer them an exciting vip workshop for free, only for those who fully participated in the survey.
4. Offer them a unique usefull method to immediately deal with stress
5. Offer them a 45 minutes for free massage.
6. A unique experience with oorkaarsen to relax for free
7. A special treatment with aromatherapie to relax
8.a free chakra sound meditation to harmonize
9. A special feet-treatment with metamorfose massage to relax deeply.
10. Meet at a unque nature spot and have a walking coach session there.
409 comments
day 4
How can I thank you?
1. thank you very much, you realy helped me.
2. You get my book "effectieve gezinscommunicatie' for free. (online is possible)
3. get an half-hour free coaching
4. your welcome for the 3 hour workshop together with other parents. for free.
5. we do a parents information lunch
6. your welcome at the try out
7.bring a friend
8. give jou two books. one to give to a friend or neighbor
9. give a set off postcards (made together with the book)
10. give my phone number so they can call when they have a question
108 comments
day 4:
first thing is a "honest THANK YOU from my heart"
and a virtual hug.
329 comments
WOMB WEEK 7, AUGUST 4, DAY 4/7
FIND OUT WHAT THEY WANT
WillI offer an Incentive for filling-in the questionnaire/ having a phonce call?
After giving it a deep thought, I have decided NOT to offer an incentive. Sleep deprivation is something so difficult that I prefer my ideal clients to fill it in because they care and have affinity with the problem.
114 comments
Day4 Decide IF/ HOW you're going to incentivize them
1-free cookies and chocolate for the morning coffee/tea during the next meeting
2- a free drink (soft drink and wine) at the end of your day before the next meeting
3-one free trial electric car charger during the next meeting
4-free use of the new hanging screen in the Great Room during the next meeting
5- free fruit during the meeting
6 voucher after a first reservation for a 2nd meeting with a 15% discount on the rental of the Great Room
7-Umbrellas printed, as an autumn gift for the person who makes the reservation.
8-delicious free cake for the morning with coffee and tea
9-free pen and pen holder for whoever makes the reservations
10- book Sound of Life for whoever makes the reservation
412 comments
A very nice, practical list, Nanda! Thank you for inspiring me.
477 comments
Day 4 04-08-22
– decide whether you want to give an “incentive” or a “thank you” gift for participating in your survey.
If you choose to use one, come up with at least 10 ideas of exciting incentives you can offer and choose your preference;
1. Offer lunch.
2. Send my ebook Improve your conversation skills.
3. Giving a chamsa (I always give away at the end of a coaching process).
4. Give away a 1-hour coaching conversation to an acquaintance of his or her.
5. To perform as a speaker for free at an association of which he is a member.
6. Offer a Bol.com gift card.
7. Offer iTunes card.
8. Invite home for dinner.
9. Offer a communication style test to someone he or she knows.
10. Offer a coaching session with his or her partner.
I'm going to offer 4 and 5 as a choice. Either he chooses a coaching conversation for a friend or I act as a free speaker for an organization of his choice. I have already given 1 away for an upcoming appointment where I will reward the customer with lunch for his answers. In the meantime, a friend of mine has answered the questions as a test. I speak to them at 3 p.m.
268 comments
Day 4
I juist had a ZOOM call with my allmost ideal clients.
Anyway, I said thank you to the participants.
Wat more can I give as incentive?
I think of
- Digital overview of supplements that are suitable for their clients
- Digital overview kind of mini step-by-step plan or checklist what they can prescribe for which complaint
- My book as ebook
- A ticket by post
- Flowers
- Tea or something small to send by post / mail
- Discount on a follow-up course
- Free 1:1 session with me (short)
- Discount on the half-year program that starts in January
- New article that is relevant
What do I choose? I think I would be happy to get a little present through mail like tea or something else small, so that is what I am gonna to do!
268 comments
WOW I just had a planned ZOOM meeting with 4 of my not-almost-ideal clients and I asked them the 3 questions. And their answers were so valuable! Super grateful for this program. And thankful for the answers. I am happy!
718 comments
This is wonderful to hear, Sigrid.
Speed of Implementation.
Brilliant.
Keep up the good work.
268 comments
Thanks a lot, I appreciate it.
Implementation is everything 🙂
120 comments
NICE! Let's hope you go from 1% ideal clients to a whole lot more 😉
268 comments
That's the goal! 🙂
329 comments
WOW Sigrid! This is awesome! Congratulations!!! So proud of you!
268 comments
Ah that's nice! Thank you Maru!!
215 comments
Day 3. Which questions exactly
1. What are the 3 bigger desires that you have in life?
2. What would be the 3 things you would like to improve about your life or yourself?
3. What would be the 5 things that would make a self-development program of top-value to you?
Day 4. Possible incentives
1. Modules or sections from my video courses (or the entire thing)
2. Slide courses
3. Cheat sheets
4. Selected summaries
5. Selected blogs (tuned into booklets)
6. Hard-copies of my books
7. Notes of programs of online “gurus”
8. Products from my side hustle fun business (heatory.com)
9. An hour of my time to spend on a consultancy challenge of choice
10. An hour of my time for a personal lecture of choice
114 comments
Day 3
HOW = call
1-How are you, are you still in the same inspiring place where you used to be?
2- Do you still provide the meeting location for external meetings? (if not, can you tell me who does that now?)
3-Where do your meetings often take place at the moment?
4-What makes you hold your meetings there?
5-What specific wishes do you have when you are looking for a meeting location for your meetings?
6-What are you most excited about during a meeting at the meeting location?
7-What are the things you like most about a location? So in other words; What elements do you pay attention to when you are looking for a location?
8-Which form of contact with the meeting location do you prefer while arranging everything? Is that e-mail, calling, whatsapp, Signal, facetime, or possibly in another way?
9-Are you the one who has the final say on the choice of location? Or is that someone else and what is taken into account?
10-How can I get you to hold your meetings here again?
323 comments
Hey Nanda,
Love that it is such a positively framed list.
If it was my list, I would add what problems they face at the moment.
I could imagine that people start talking about their frustrations when they are asked about what they love, but then I would like to have some 'frustration' questions at hand.
Hope this adds something for you.
Gr Bas
409 comments
day 3
What would I ask?
1. how does your family look like.
2. are there things that make you worry
3. what keeps you awake at night.
4. what did you do to solve this problem?
5. what is the situation/solution you are looking for?
6. how would life be if this situation is solved?
323 comments
Hey Maria,
Just a quick question. Is this list for your ideal clients or your new clients/ target group?
Maybe that doesn't change the list, but I have the feeling you could go a little deeper with ideal clients.
Gr Bas
181 comments
Day 3 – make a decision WHAT are the questions you’re going to ask them and share it in the comments EXACTLY the way you’re going to ask them (so you can get feedback from the other participants);
My ideal clients trust me and want to work with mr. I have helped them to solve a big personal stress issue.
1. In general, to make deeper contact with the client. What is your work about and do you have ambitions, goals? And ask as many questions to get information about this....
2.What is your next goal in life, when you have tackled the problem we work on?
3. What could help you reaching your goals? 4. What makes it difficult for you to reach those goals, what blokkades do you have? 5. Can you be specific about what stops you exactly? 6. What if your blockade was gone, what would be possible for you? 7. What is your biggest dream, longing for... ? 8. What would you regret on your deadbed? Not having done something... ? 9.if some one offers you time and money, what would you do with it, considering nr. 8? 10. What was the best thing in your life untill now? 11. Again what is your next goal and what do you need exactly to take your next step to your goal? 12. How can I help you with that? 13. What goal-oriented specific steps will you take in the next 3 months, 6 months, a year, 3 years and 5 years? 14. What other people are involved in creating your goals (partner, family, friends, collegues, co workers)? 15 if you had all the good circumstances, what would you be doing now, living your dream?
120 comments
Day 3 – What are the questions you’re going to ask them
First questions I want to ask them:
1. Why did you start training with us?
2. Do you feel you got what you expected?
3. What is the best thing about our current lessons?
4. What is the worst thing about our current lessons?
5. What would you change about our lessons?
I want to create a team-building activity in which we will hold an open discussion.
329 comments
WOMB WEEK 7, AUGUST 3D, DAY 3/7
FIND OUT WHAT THEY WANT
WHAT QUESTIONS AM I GOING TO ASK THEM?
Following Nisandeh’s steps, I will ask his “three usual questions”(as he explained during today’s Q&A session):
1. What is your biggest struggle/problem when it comes to teaching your baby how to sleep through the night? (12 hours in a row)
2. How does your ideal day and sleep routine look like? (What do you want to achieve?
3. What do you need to change/ learn in order to achieve that?
This is EXACTLY how I will ask the questions.
In question Nr. 1, I use on purpose the verb “teach”. My ideal clients realize it is their responsibility to teach their babies how to sleep.
The second question seeks to know what they want (idea scenario) and the third question investigates how they think they can achieve that.
Full disclosure:
Please note that I am just using Nisandeh’s system adapted to my business.
108 comments
day 3: my 3 questions:
1. What is your biggest challenge in life in this moment (think about your relations in work or your family)
2. How would you feel if this is not in the way anymore
3. Are you willing to invest in yourself to solve this?
145 comments
Day 3 – make a decision WHAT are the questions share it in the comments EXACTLY the way you’re going to ask them
1) To my Mastermind groups at the beginning of the next meeting (that is the beginning of the month and every month we start a new accountability cycle):
* What's your biggest problem at the moment? (for the topic of our mastermind)
* What do you need to solve this problem?
I asked them via Zoom and recorded the answers, and I will actually watch with them again at the end of the month to compare how they feel about what they said today.
2) To the Whatsapp group of my last free workshop via Google Forms:
* If a fairy granted you 3 wishes for your (topic of workshop), what would you ask?
314 comments
Day 3 based on day 1 I would ask thefollowing questions:
- I want to know if they would want parent meetings on a regular base
Would you like a parent meeting once a month for 2 ours?
- I want to know if the parents would want a training with tools to educate not only there childeren but have a better impact at school
Would you like to get a training in wich you get tools to communicate with teachers and help your childeren.
Ask for the next to questions I would not ask theme for now because by reading what I wanted tgo know they are irrelevant for now.
- I want to know if they would prefer me to train there childs teacher and bring theme in contact with other teachers who work with gifted childeren
- I want to know if they would pay by theme selfs if there would not be reimbursed youth care.
120 comments
- I want to know if they would want parent meetings on a regular base
Would you like a parent meeting once a month for 2 ours?
If they say YES; you still don't know if that's what they really want. If they say NO you don't know what they want. Maybe you offer two hours but they rather have less or more. Or twice a month for one hour.
I suggest making it a more open question. Something like:
What would be your ideal, monthly amount (days and hours) of parenting meetings?
The second question is the same. Hope this helps.
314 comments
Thank you Logan for your reaction.
The current situations is that when ever a child comes to me for help the parents are in the room with theme so they hear and see what we are doing.
I decided to switch from all one on one sessions to more group sessions and that would mean that the parents will no longer be there to. Working with a group of 4/5 childeren and have space for the parents is no option. So in alternitive for theme beeing there I want theme to offer a group session to.
And my offer is once a month for 2 ours. I dont want theme to fill in my agenda as from the start my problem is to much clients and to less time.
So by making groups I created 14 ours me time to work on what ever I want. But I cant drop the parents completely.
So either they say yes to my offer or they dont and that would be fine with me because this offer will be free of payment for theme.
So it would cost me time but dos not bring anny income, but could bring a lot if reveneu as there are almost no group moments for parents.
So my question is less about my ideal client for now but more about how can I offer the parents an alternitive for the one on one sessions.
120 comments
I think I understand what you mean. Only considering the question of this week: Find Out What THEY want. I can't help but get the feeling this is what YOU want (or can offer).
But if you know what THEY want, you can then think about how YOU want to do that. That way it's more valuable to both sides. You giving what THEY want the way YOU want to give it to them.
I feel that's what Nisandeh is doing all the time with us.
314 comments
Logan, I understand what you mean but right now almost none of my clients (wich are childeren between the age of 2,5 and 23) are my ideal clients. I work with theme under contract base from the governement. What the parents want I know already, they want my undivide attention and me beeing there in every crisis at school or with there child at home.
As my problem still is to manny clients and they keep comming because of the contract I am looking for more time for me to be able to start working with 2 collega`s on a new product and once we have that I will take theme in on the questions of this week.
So for now you are right it is about what I want and what makes me happy to do what is needed to be done but still gives me the possibility to get free time and work on other stuff. But as I know the parents do stay in contact with de governement I can not shut theme out completly. So what I am willing to be flexibel on is the moment (day or time) of the parent group.
183 comments
Day 3 – WHAT are the questions you will ask them
My preference is to ask a survey with 20 questions. I was just so happy with all the questions to get more clarity on this.
What are the reasons for doing only 3?
I can imagine that there will be fewer answers if you ask more questions, but the other side might be less serious answers if you only ask 3 questions.
Is it still possible to set them in several times or is it better in 1 time.
120 comments
I don't think asking more than 3 is a problem. I don't like to answer a lot of questions. If it takes too much time I click the little X right top of my screen and move on to something else. I think a lot of people are like that. But if your ideal client is the kind of person who does long surveys, why not?
Reading you're questions, I think you can change them so the outcome would cover most of the questions. For example question 3-7 can be quite easily combined I think. So, if you go over them again, I think you can end up with just the right few questions.
477 comments
Day 3 03-08-22
Decide WHAT are the questions you're going to ask them and share in the comments EXACTLY the way you're going to ask them (so you can get feedback from the other participants);
1. How has their career progressed so far?
2. What are the biggest mistakes they've made?
3. What do they use to influence their employees?
4. What do they get stuck in with employees more often and are they annoyed by them?
5. What would they like to change in their own organization?
6. What expectations do they have of a manager themselves?
7. What attracts the most attention in leadership?
8. What do they waste the most time with?
9. How do they give feedback and what are its effects?
10. What arguments do they have for being coached and what expectations do they have for it? What is the decisive factor here?
I'm going to call my ideal customers how they want to be interviewed and I'm going to post these questions on my website as well. Would someone like to help me how I can place these questions as a survey on my website?
268 comments
Day 3 – WHAT are the questions I am going to ask my almost ideal clients
My almost ideal client is a paramedic like a dietitian or nutrition or lifestylecoach who wants to be trained by me about the best way and the best advice they can give to their clients with IBS or IBS-symptoms.
I will going to ask them tomorrow in a planned ZOOM-call. And if I do not have any clients who participate, then I will send a private message to them.
-What specifically do you encounter in the treatment of your client with IBS or IBS-symptoms?
-What do you think you will need in the future to be able to guide your clients even better?
-I am going to develop a six-month program especially for dieticians who want to become an expert. Suppose you want to participate in it, what would you at least want to learn?
120 comments
"Almost" ideal client? You don't have ideal clients yet?
268 comments
No! I have a lot of clients but none or maybe less than 1% of my current clients is my ideal client how I described her this week.
189 comments
** WEEK 6 - DAY 3 - WHAT ARE THE QUESTIONS **
These are to be sent to some of my LinkedIn connections, that fit my ideal client profile.
My target audience is a company that has it's own development team with it's own front-end (in software engineering, this term is used for everything that's displayed and happening on the screen of the user)
- What is your biggest challenge or frustration about your website
/ front-end right now?
- What would happen if you don't solve it?
- What would happen if you do solve it?
- Are you already solving it?
- What are your biggest goals currently? Why?
- Are you on track reaching them?
- If you could change three thing about your business or job, what would those be? Why?
- Do you have anything else you'd like to share?
412 comments
WEEK 7, DAY 3 - WHAT are the questions?
Make a decision WHAT are the questions you’re going to ask them and share it in the comments EXACTLY the way you’re going to ask them (so you can get feedback from the other participants). Well here are my 3 questions:
12. What in your life would you like to change or develop?
16. What would the best coaching experience ever look like for you?
23. If you were to follow a program with me, what would it be about?
Comments are welcome!
>>I am going to find out EXACTLY what THEY want.<<
268 comments
Hi Manny,
First I looked what kind of coaching you do and then I remember you the first time we meet through Zoom where you told us about coaching millenials. My daughter is from 2000 so I can crawl into her head.
I think your questions are good but maybe still to general. Will the answer helps you or the millenial more?
Question 12 is a great question.
Maybe a question about the thing they now experience as the biggest struggle in their life.
I think your last question is maybe too vague but I am not certain. If you are gonna ask it to your current clients, you will get an answer.
If think if you wanna know exactly what they want, you can ask more a question about what they indeed really want. And that can be in different areas of their lifes such as work, personal life, sports, friends etc.
Hope this helps a bit
412 comments
Thank you for your reaction, Sigrid. I know that these questions may be too vague for someone who is born in 2000. Your daughter indeed belongs to my target audience. But not to my group of ideal clients. My ideal clients are older, they are around 30 and already know more about themselves and about life.
268 comments
Ok, that is clear that you know how old your ideal client is.
Do you already interviewed some of them yet?
366 comments
Yesterday, I tested my way of asking. I phoned a client, asked about ongoing business, shared about our current progress with the automation. At that point, he offered to become me first client for the new service Note to self: wants to be a pioneer. So I made sure he understood I'm looking for testers, and that the test will be paying, but with a Done For You guarentee: we fail, we fix. He then offered 3 cases as a test, and asked for a demo at the 23th of august. And he will bring people along if the date fits them.
Next I asked him if we could make it half a day, because of some in depth thinking I have been doing around trust restoring processes. He said that if I had a solution to that, it would be a dream come true (sic). So I guess my lead-in product, a 1/2day masterclass + pitch/demo for the automation is tested as well in this conversation. The other questions will be part of the gathering.
I'm way behind schedule with the development bit, but a deadline might be what I need.
Will do some more of these calls + the emails I was going to send anyway to my clients.
So yeh, happy with the feddback.
366 comments
Shoud probably test the emails on cold traffic. In september. After the alfa tests.
412 comments
Sin, this is great! I am very happy for you!
I am curious to know what it felt like for you. What was the effect of this trail proces on YOU?
189 comments
That's really nice. Congrats!
314 comments
Sin thats great!
376 comments
That's amazing Sin. Congratulations. Three cases are a very good start and the fact that he is inviting other people to join the demo. And what a challenge that the customer says that it will be a dream come true if you fix the trust restoring process. Good luck with that. I know you are going to nail it. Looking forward to hearing how it went on the 24th.
114 comments
Day 2 – come up with different ideas for HOW you can contact them and choose the method you’re going to use;
How to contact
Call them and set up a one on one meeting
We could contact them on LinkedIn by sending a survey
We can use our mailing list and ask them what they need in relation to the space they book
We can organise a morning for the people in the organisations that make the booking and make it a fun moment for them
This is the one we’re gonna use first
Call them and set up a one-on-one meeting
114 comments
Day 1
Day 1 – come up with as many ideas as you can for WHAT do YOU want to know;
I like to know
I would like to know what What is important for them in a location
I would like to know if they have special wishes concerning the rules state spent the day in
I would like to know if the food is what they want
I would like to know what kind of food they won’t
I would like to know what they need so that they can make bookings for the whole year
I would like to know what would be beneficial for them to do this
I would like to know what their top three list is concerning a location they rent
I would like to find out what is necessary for them so they were right referrals
I would like to find out who is the person that is in the end booking the room
I would like to find out who is the person that makes the decision that the place can be booked
I would like to find out what is necessary for them to make it easier to book
I would like to find out we can do so they come to us to book quickly
I would like to find out if there is something like a Internet where we can post a button so that people can book easily
I would like to find out if we can arrange something like a paying system that suits their organisation
I would like to find out if we develop something that if they come more often and they get a discount if that be something that appeals to them
I would like to know if a strippenkaart would be one of those things
I would love to find out how to talk to the IT in a company to make it easier for them to organise a booking system within the company
178 comments
Day 2
Call them by phone;
Messenger;
Email;
Facebook; in groepen waar ik deel van uitmaak;
* link naar vragenlijstje, of mensen vragen of ze aan de hand van een aantal vragen een gesprekje willen voren online of live;
(uitleggen wat het doel is en welk soort vragen);
Whatsapp;
VideoWhatsapp;
Zoom;
Teams;
LinkedIn;
Live;
Wat ik wil doen: duidelijk en uitnodigend oproepje op socialmedia plaatsen met als vervolg een live of online gesprek(je). (en ik weet de bonus al die ik kan gaan verloten).
178 comments
Day 1
What do I want to know about my ideal clients:
What does 'being real' look like to you?
What is your biggest dream in your life?
Or are there more big dreams?
What is your top two or top three?
How are you going to realize it?
are you already working on it?
are you already taking steps?
are there things you encounter?
What do you struggle with the most?
What can you solve yourself?
What can't you solve yourself?
look your best?
What is your soul mission, your calling, your purpose?
Do you feel like you know what that is or does it feel even less clear?
Would you like to have more clarity about it?
What is your greatest strength?
Would you like to have more insight into your strength?
Do you feel like playing with colors to gain more insight into this?
How do you put yourself in the best position in the world so that you can achieve your goals?
What talents do you have?
Which talents would you like to have or do you feel that they are latent?
Which talents would you like to develop more?
Are there talents of which you think: it is too late for that now?
Do you have any idea how you could start developing them?
With wich aspects of your life you are very happy?
with which aspects of your life you are (very) unhappy?
What can you possibly do about that?
Is it within your reach or could you use some help?
what are you willing to invest yourself?
In time
In money
In effort
Shortterm? Longterm?
What would you like to do / have more in life?
what would you like to do / have less in life?
what woud you like to stop?
what would you like to start?
...
120 comments
Great list of questions. Curious which one you gonna choose.
178 comments
Day 4
Raffle of a beautiful bouquet, at home;
Book raffle: Get all the colors anyway;
Coffee and chocolate package at home;
Raffle walking coach session with Personal Strength methodology elements;
Raffle individual yoga session;
Online mini session Increasing Luminosity;
I choose: Draw where the lucky winner can choose from one of the above options.
and this one I keep as a reserve and only offer it after the draw has been made, if I feel I want it:
Raffle among all participants of a Personal Strength test followed by a discussion about the interpretation of the test.
120 comments
A lot of this costs you money/time. Can you also offer things that don't cost you money or time? Like a simple E-Book, Video or discount instead of totally free options?
And your DAY 3 - What are the questions you’re going to ask them?
Still curious 😉
178 comments
Thank you Logan as one of my accountability-buddies by keeping me on track. I was aware that I still missed day 3. But nice to get a little push.
409 comments
day 2
1. call them
2. make an. appointment
3. sent an pm
4. ask friends (or do they know somebody?)
5. ask people who bought my book
6. aks people who looked to the video's (added material to the book)
7. call Jenaplan school, vrije school)
8. ask patents out of my private network
9. how /what did I think when my kids grew up?
10. what did people already tell me?
409 comments
calling and plan a meeting, face to face
329 comments
WOMB WEEK 7, AUGUST 2D, DAY 2/7
FIND OUT WHAT THEY WANT
HOW CAN I CONTACT MY ideal clients AND ASK THEM WHAT THEY WANT?
Since I am starting a New business, I do not have any Clients yet. I need to go find ideal client prospects, establish contact and earn their trust. Hereunder my ideas to accomplish that:
1. Ask referrals from family, friends (and fools 😆) to connect me with parents currently suffering sleep deprivation
2. Talk to parents at children’s birthday parties (works wonderfully)
3. Approach parents personally at playgrounds and spelinloop (Organized play sessions)
4. Call-to-action request on Facebook (since I have some affinity there)
5. Participate in blogs of baby sleep experts and scout for ideal client prospects. Get in touch with them and ask
6. Ask my former sleep coach about what her ideal clients want
7. Make a YouTube video sharing my sleep deprivation journey until it was solved. Offer a listening ear to parents that seem to fulfill my ideal client profile
8. Create an online survey in Survey Monkey 🐵 or Google forms
9. Guerrilla Marketing Strategy: design little meme style stickers with QR code to the video/survey and place them everywhere around Amsterdam (for example at traffic light posts located at pedestrian or bicycle crossings)
10. Phone and/or Zoom call(s)
11. Have a coffee with potential ideal clients ☕️☕️
12. Network at the Toddle theatre (Black Cat Theatre) in Amsterdam
13. Start a podcast about sleep deprivation and invite ideal client prospects to participate
14. Announce via Social Media I am starting this company and ask for help (fill in questionnaire)
15. Build a landing page with a questionnaire and opt-in reward
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These are mostly lead generation places. Where are your ideal clients? Who knows them already? Who works with them already?
Exemple: putting a sticker on a pole is not your ideal client (and you get a fine + clean up costs).
Exemple: putting a flyer in a pediatrician's waiting room specialising in infants might be a good fit. Pragnancy workshop organisers know upfront who will be a good fit. De roze doos. Baby fairs, baby stuff (1 and 2 hand) hear a lot etc. They can do your referring fast and furious, and might be interested in co organising a lecture for instance. Etc.
How can you get even better fitting ways to contact ideal clients?
Gogogo! You're doing great! Love your dedication!
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Am just reading your feedback Sin, WOW ! thank you so much! 🙏 It is an eye opener, I should look for idea clients directly! You are awesome! Thank you for taking the time to read me and advice me 🙏
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*********ADDITION TO DAY 2************
Which method I’m going to use to ask my (prospect) ideal clients?
A YouTube video sharing my personal story, how I nearly reached a burnout because of sleep deprivation and how I solved the problem. I will do a Call-to-action to answer three questions (Opt-In).
This video will be linked to a Landing page on my website and blog where I can also start building my email list.
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WOW Maru, reading your approach I just know you are going to be a succes. You are offering a niche for which there is a lot of need. I recognize it from my own daughter who now has one of 1.5 and 2 month. Sleep is something precious which they have only had very little off for the last 1.5 year.
I read on NOS that due to a lack of "kraamhulp" women in Eindhoven were offered to stay at a hotel where they would be offered some support and help. With the shortage of resources this problem is only going to increase so your offering is going to hit "bulls eye".
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Thank you so much Marie-Louise! I hope your daughter can get some great sleep soon! I totally understand what it is to be sleep deprived. How is she doing? If possible, I would love to ask her what she would want at this moment 🙏
Your comment gives me even a bigger purpose to try to fill in what is missing. Have a lovely weekend! ❤️
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how to contact them:
1. just call
2. arrange a zoom call/meeting with the groups I trained
3. questionaire with googleforms
4. post on linked in in groups
5. whatsapp in the groups I trained
6. the online academy I run
7. partner with someone to do the work too, so we reach as many as possible
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** WEEK 6 - DAYS 1 & 2 **
WHY DO I WANT TO KNOW WHAT MY ideal clients WANT?
(adding this for myself to overcome my resistance)
To
1. understand them better
2. connect to them better
3. help them in a different / better way
4. find out if what I'm CURRENTLY doing is is what I SHOULD be doing for them
5. find win-win business opportunities
6. create affinity, trust
7. show them I care about them
8. learn
9. experiment with a different approach to running my business
10. upgrade my business mindset
WHAT DO I WANT TO KNOW FROM THEM?
1. What is their biggest challenge / frustration at the moment with their website front-end
2. What they think would happen when they do not solve it (or how they would feel)
3. What they think would happen when they solve it (or how they would feel)
4. Are they already solving it
5. If they could change ONE thing in their front-end codebase, NOW, what would it be? and why?
1-5 also for their development team
6. What are their biggest goals
7. Are they on track with reaching them
8. What are the obstacles they face, if any
9. If a fairy granted them three wishes, what would they choose (can be ANYTHING, as long as it's related to their business)
10. What would make their job a lot easier and more fun?
HOW TO ASK THEM?
1. Schedule a meeting with my current close-to-ideal client
2. Ask my client to fill in a survey
3. Ask the owner of my client's business (who is a manager) to fill in a survey
4. Same, but schedule a personal meeting
5. Same, schedule a call
6. Send messages to selected LinkedIn contacts
7. Create a LinkedIn post
8. Create a LinkedIn video
9. Same for Facebook
10. Same for Twitter
I'm choosing (1), (6) an (7)
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That's an impressive list Rens. Good luck with implementing it.
Which resistance did you have to overcome in order to make this list?
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Thanks Marie-Lousie! About the resistance, it's mainly that I have a very good income with the way I'm running my business right now. For my subconscious, a change like this is partly seen as something that might endanger that. Thanks for asking!
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Week 7,
I combine Day 1 and Day 2
Before I want to vfnd out what my clients would need, I want to be more clear why I want to know that.
I realise that anything that I ask says as much about me as about them when the answer me. The questions I have come from wanting to built a bridge and a more adequate form and follow up
So before I am going to ask questions I need a clear context why I ask them and inform them about that. In return I want to give them some kind of treat. For instance a sessions or a day Stay in my place in Spain. And tell them how I implement what they say. Or not. Asking the questions can be a start of a process with them. It is opening up in our contact.
Questions:
-How is it for you to travel to Spain for a Retreat? What do you need for follow up?
-How do you feel about a Traject in Amsterdam with timespans between them?
-What do you need in between the meetings?
-Do you want me to reach out to you? For instance with questions or inspirations?
-For people who sent people to me out of their teams: what can I do to improve our contact? What would you need from me? What could we do for follow up?
-How do you see the personal development part and the training part? What do you need?
-How do you feel about me as an Elder, a guide, a mentor and a trainer? What aspect can get more body?
- Are you looking for a specific methode like Voice Dialogue and the Psychology of Selves and get a training in that?
How do you see the combination of Psychology and Spirituality?
I am going to contact 5 to 7 clients. And my whole Leergang. With an introduction why I do that. Invite them for a personal meeting life or online.
Before we meet I can sent questions I have so they can prepare.
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Monday August 1
I want to know:
Companies ambition, their goal
Their vision and mission (if there is any)
Their market, clients
Development of their market
Financial info, structure of the company
Their successes
Their specialism
Client or product driven
Info about teir compatitors and their position
What they want to change in order to reach goals in terms of development of coworkers
The personal goals of the person I talk to, manly the general manager
His/her vision, future plans
How he/she invests in people
How important is investing in development of people
Their experience with training and coaching
What results they gain by investing in training an coaching
What develop points he/she sees for teir coworkers
What help they can use
What they expect from co-operation with trainer/coach
Who is responsible for training coaching.
What budget do they have
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What will happen if they don't invest in training and coaching
What changes there are that they reach their goals.
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I will go on vacation to Spain tomorrow.
I thought I was going to continue this program while on vacation, but I think I am not.
I am going to disconnect as much as possible.
Will be back on the 20th of august.
Hope I haven't missed too much by then.
We'll talk again soon.
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Day 2
How to contact theme?
I will send theme an email by the end of next week as I know most parents will be home from the holiday by then and as I am on a holiday for theme it will be more logic.
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Day 2 - HOW you can contact them
1. Contact them through our WhatsApp Group
2. Through our digital newsletter
3. Through a webform
4. Through a physical paper form.
5. As part of their exam
6. Face-2-Face during training
7. Face-2-Face outside of training
8. Zoom-2-Zoom
9. Group Zoom meeting (open discussion)
10. Open discussion during training time
11. Creating a team-building activity with an open discussion
Funny, the last thing I come up with seems to be the best idea. How's that for proof of this Idea Generator exercise?
> Creating a team-building activity with an open discussion
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Day 1 - WHAT do YOU want to know
1. Why did you start training with us?
2. Do you feel you got what you expected?
3. What is the best thing about our current lessons?
4. What is the worst thing about our current lessons?
5. What would make our current lessons the absolute best?
6. How can I help/make you show up every time in class?
7. What would you like me to add or change to make the current lessons more worth your time?
8. What does Martial Arts Academy mean for them?
9. What do they think changed about them since they follow our lessons?
10. What do they hope to change about themselves through our lessens?
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Love your questions Logan. All open, to the point and when answered they'll give you a lot of insights.
Thanks to Bas I recognized that I have a tendency to ask closed questions myself and thereby loosing out on valuable stuff. Turning the closed questions into open is surprisingly enough somewhat of a challenge but seeing your list I recognize the power of a question.
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GOAL: I am going to find out EXACTLY what THEY want
Day 2 – HOW I can contact them
B&B
I'll write my vision and mission on hospitality for my Airbnb guests and put it on my site as well as in the HappyHomes for all my quests to see.
In this way they know where I come from and why gaining the answers to the questions are important to me.
1) I can ask them directly when interacting with them during their visit.
2) I can make a questionnaire and put it on the table in the B&B
3) I can make an online survey in SurveyMonkey which I will share with them upon their acceptance.
4) I'll make a nice Welcome package with a welcome card, chocolate, fresh fruit and fresh appelsap van de Tuinen van Palais Het Loo. In the welcome package I add a note with a QR-code to the questionnaire as well as on paper for them to fill in at a time convenient to them.
5) For those customers who are more than politely intersted in the topic, I will offer them a free breakfast during which we will discuss the topic more thorougly.
6) For those answering the questionnaire, I'll offer a MERCI box of chocolate
OPTIMIZEPEOPLE
I'll write my vision and mission on people changemanagement and share it on my website for all my quests to see.
In this way they know where I come from and why gaining the answers to the questions are important to me.
7) I'll ask the questions to my present customer during a planned feedback session. I'll plan it and ask for professional feedback.
8) I'll pose the questions in an amended version to my former customers
9) I enter into an open feedback session with my present customer
10) I sent my present customer a feedback form kindly requestion him to fill it in.
11) I'll inform my customers of the importance of referals for my business and ask them if they are willing to grant me referrals on LinkedIn and within their own network. If yes, I want to know the which main power and skill they see. If no, I ask them what is required for them to grant me referrals. Together we make a plan for the remaining month and follow up regualary in order for me to get the requested referral at the end of my assignment.
HAPPYVILLAGES - communities across generations)
I'll write my vision and mission on communities across generations and share it on my website to come for all my quests to see.
In this way they know where I come from and why gaining the answers to the questions are important to me.
12) I'll make a poll on a platform supporting my vision
13) I'll make a questionnaire (digital and non-digital) and hang it up in supermarkets, local newspapers, family doctors practice, community centers etc.)
THIS IS THE METHOD I'M GOING TO USE:
I've surprised myself with the possibilities mentioned and actually like them all as they are all feasible. It just takes a little time preparing them but that is time well invested.
But having to make a choice I'll go for the following:
B&B
4) I'll make a nice Welcome package with a welcome card, chocolate, fresh fruit and fresh appelsap van de Tuinen van Palais Het Loo. In the welcome package I add a note with a QR-code to the questionnaire as well as on paper for them to fill in at a time convenient to them.
OPTIMIZEPEOPLE
7) I'll ask the questions to my present customer during a planned feedback session. I'll plan it and ask for professional feedback.
11) I'll inform my customers of the importance of referals for my business and ask them if they are willing to grant me referrals on LinkedIn and within their own network. If yes, I want to know the which main power and skill they see. If no, I ask them what is required for them to grant me referrals. Together we make a plan for the remaining month and follow up regualary in order for me to get the requested referral at the end of my assignment.
HAPPYVILLAGES
12) I'll make a poll on a platform supporting my vision
13) I'll make a questionnaire (digital and non-digital) and hang it up in supermarkets, local newspapers, family doctors practice, community centers etc.)
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Hi Marie-Louise,
I would like to help you with developing and writing a mission and vision. That only costs you time. I am an expert in this field and have even developed training for this following my participation in the Business Bootcamp . I saw how much the participants I spoke to struggle with this. I have not given the training for a long time because recruiting became more and more difficult because more and more this type of training was offered. I will contact you.
And thanks again for the nice conversation yesterday. You have a very pleasant personality.
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Thank you so much for your kind offer Marcel. I appreciate it very much. We've already spoken over the phone and you've send me my first assignment. Can't wat to have my vision and mission powerfully formulated.
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You are welcome, Marie-Louise,
We go for it and I wil do everything to go beyond your expectations! Just overdeliver 😉
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4. Oh I think I combined this a bit with #2.
Short side story.
I spend a year studying in a Buddhist Monastery in the south of France. I made my clients from before I went 'part' of the proces of going. Not too much, but I told them about it, explained some deadlines that were suddenly there (made them commit harder due to it) and showed gratitude that they made this possible for me. That was nice of its own.
After I came back I send these clients a voucher for a half days work. They could decide how and on what they'd spend it- training, coaching, facilitation- as a thank you and a welcome back. 2 of them (out of 4) called me immediately for help. one saying: I don't care about that half a day, just come!
This has been very effective. So with 2 of my ideal clients I want to repeat this.
2 others I just want ask for help, without giving them anything in front (but maybe at the end)
1 other I think I want to ask for a more deeper co-operation (I will tweak the questions a little bit for that)
3-5 coaches/ trainees I will want to ask in a later stage (and more directly to a trainingsprogramme or something and i will ask them if they know people for whom this program would be suitable and give them 1 give-away-seat for someone they know, maybe asking a referral to some others...) that's for later.
voucher to work with me
box/book
coaching session/ hot seat session
free spot in a training/ workshop
give away seat in a training/ workshop/ program
poster-set
vip-access
checklist/ project check
project brainstorm
a tree in plant-a-tree forrest
cheatsheets on their main topics of interest
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What an amazing journey it must have been for you Bas studying in a Buddhist Monastery. It sounds like a dream. I like the approach of making your customers part of the process of going. Where they the cause of your going or did you aim to personalize your relationship with them?
Offering a voucher on return sounds like a very clever way of re-connecting. And it worked.
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Hey!
It was. Besides many other positive stuff, it made me realize I really wanted to work and contribute. Hahaha So I shortened my stay to a year instead of 2-4. 😀 But it was amazing indeed.
My clients were not the cause. However, they were part of the solution to be able to go. I thought it helpful to communicatie my gratitude. I also found it handy to use it as a push to get into action and commit to what they asked me to help them with.
😀
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Thank you for sharing your story Bas.
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GOAL: I am going to find out EXACTLY what THEY want
Day 1 – WHAT do I want to know
B&B
Please help me make your stay as pleasant and unforgetable as possible.
1) How can I make your stay at my B&B as pleasant to you as possible?
2) Would you like breakfast in your room or on the veranda with the other quests?
3) If the B&B offered an all-in option with afternoon the, drinks upon arrival, dinner, breakfast and lunch to go, would that be an option interesting to you?
4) Would you be interested in all-in events organized by the hostess?
5) Would you be interested in interacting with the fellow quests?
OPTIMIZEPEOPLE (Changemanagement assignments / knowledge management assignments)
6) When would you be pleased you'd hired me?
7) Which and where would you notice the difference of my presences.
8) In which manner can my assignment be of added value to your succes as a director?
HAPPYVILLAGES
9) Would you like to live an inclusive and active live across generations?
10) Would you like to be part of a community where people take care off and look after each other thoughout your life?
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Hey!
I was wondering, seeing your lists, what would happen if you made it open instead of yes/no questions or a choice (what if I don't want breakfast at all...).
Gr Bas
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Thank you for reflecting on my questions Bas. I know I adviced you to do the same so funny to recognize that I do it myself. I chose yes and no questions not to force myself too much upon my guests. But you are right, there might be different questions to ask which brings me more that yes/no questions. I'll get on to it.
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2. How to reach them
WhatsApp
linkedinn
email
online questionnaire
paper questionnaire
phone
letter
sending/ giving a book/ present, with an invite
giving them a voucher of a half day with me to spend on their biggest goal/ frustration
dinner/ lunch
1-1 coachingssession
teams/skype/zoom
netwerk event
ask for a referral
offer for a free place in a new product/ training/ vip programm
just ask for help
what I would normally do, is sending a whatsapp, with a question if I can call- and a general outline what the call is about.
I think that's a winner for me... or would this be a moment to do something out of the ordinary?
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It sounds to me like you have a special bond with a number of your customers. Would it not be an idea to invite them for a brainstorm session like Nisandeh did informing them of your purpose and asking them if they would be willing to help you offer an even better service to them.
I've joint one of the brainstorm sessions and I did it because I knew not only would I gain value but I also knew that by means of the brainstorm sessions, the service and products offered by Nisandeh would be enriched. I saw it as a win-win.
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What a great idea Marie-Louise,
I will think about it too!
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Hey thank you!
Do you see a brainstorm as a group thing or as a 1-1?
I am not sure to put clients in the same (digital) room together.
It is also not such a big group of people.
What do you think should be an ideal size in this kind of brainstorm.
I would do it if I d think that bringing them together also add some insight into what they are working on/ getting to know some people.
What would you ask/ set up a brainstorm for this?
gr
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Day 2 02-08-2022 – come up with different ideas HOW to contact them and choose the method you will use;
1. Facetime
2. Teams
3. Questionnaire email
4. E-mail with questionnaire that they can answer in the e-mail or in a conversation with me.
5. Call them and ask them how they are and then ask them if they want to answer some of my questions now or later.
6. Invite them to lunch and combine it with questions.
7. I know SurveyMonkey, but I don't like it because it's too impersonal for the relationship I've built with them.
8. I am not familiar with WPForms plugin and will investigate whether this can be given a permanent place on my website.
9. See them at home
10. Invite them to me.
11. Combine with a walk and finish with a drink on a terrace.
12. Call them up and ask what they prefer.
I choose 12 and am going to call them and ask what they prefer. That is good for maintaining the relationship and with this I immediately get an answer on how they prefer to communicate. I'm going to call one person right away because they've been on my list for some time to call.
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1. What do I want to know of my ideal clients:
Positive energy
- What are you most proud of in that you accomplished in your work?
- What gives you most energy in (a weeks) work?
-Do you get enough of this day-to-day
-What do you do to/ how would you get more of this?
-What is it worth to you to get more of this?
Ideals and goals
- What are your biggest goals/ ideals right now?/ what do you want to accomplish in the next year?
- What is standing in its way?
- What would be your first action/ step?
- Wat would it be worth to you to reach these goals?
Frustrations and challenges
- What frustrates you most in (a weeks) work?
- What are the biggest challenges/ problems right now that needs be resolved?
- What do you think is necessary to resolve these issues?
- What have you done/ are currently doing to resolve these issues? What worked and what didn't work?
- When do you need it resolved?
- What is it worth to you to get it resolved?
Product
-(how) Would you commit to get more energy in your work, reach your goals and solve the frustrations?
- How would your ideal program/ solution look like? (topics, time spend, facilitation help, training/ coaching style etc)
- Who would you need help from (in or outside the organization)?
- How much would it maximum cost?
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3. I think this is the way I would ask it.
any suggestions on this?
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Hi Bas,
In order to react to your question, I've just checked your reply to assignment 1. I understand that you are in the middle of transforming from zzp to building a business. WOW . Amazing. I love to read more about your journey. And that you are creating a new product line which will generate 50.000-100.000 in revenue this fall next to your real-estate portfolio.
Looking at your questions, I'm curious to learn if you will use the answers to these questions for your new product line? And if so, which kind of products you will offer? Will it be one to one, group trainings, online training?
Here's my reflection on the questions themselves
Positive energy
- Do you get enough of this day-to-day -> I would try to minimize closed questions as they only bring a yes or a no. You've covered the same question very nicely with the following question: What do you do to/ how would you get more of this?
Frustrations and challenges
Love the questions. Maybe adding "Which impact does the frustration have on you" could bring some interesting insight into the value of the training you will generate.
Product
- How much would it maximum cost? -> I believe rephasing this question in a manner that Nisandeh asks he would work miracles. A question like "What is such a training worth to you" + a number of pricing intervals brings valuable insights into the amount the customers are willing to spend and the pain they are suffering.
As a customer I also like the question: How much time are you willing to spend per week on the training + a number of timeblocks for me to chose amongst.
Good luck. Look forward to hearing about your progress.
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Hey!
These are very helpful!
You really took the time to go by them one by one. great!
About the suggestion: intervals (what is it worth) can also work in a 1-1, when i examine it in my brain. Helpful!
The question about time, I meant to ask with how one would commit- because it is more than just time. would you bring it back to 'time'? With 'the focus on time, it'll be an easier question, so in that sense probably more useful...
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Day 2 – come up with different ideas for HOW you can contact them and choose the method you’re going to use
Idea#1 I will ask my current Mastermind clients 2 questions during the next meeting.
Idea#2 I will send a Google Forms questionnaire to the Whatsapp group of the last workshop I gave.
Idea#3 I will email my list a Google Forms questionnaire but after August launch.
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Great ideas-
do you see the three ideas suitable to different clients?
Just curious: how will you study and analyse the answers, also based on that it (might be) different client groups?
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Hi Bas, for the questions I asked during the meeting I obtained very valuable answers, I recorded the clients and proposed them to listen together after one month to compare how they will feel then (after a month of working together).
The google forms question I gave to the whatsapp group, I obtained somehow generic answers but I can definitely use them for copywriting.
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Day 1 – come up with as many ideas as you can for WHAT do YOU want to know:
1. What are their frustration
2. What are their fears
3. What are their challenges
4. What is their main doubt at the moment
5. What is their main obstacle at the moment
6. What is their biggest problem at the moment
7. What features/services/content would they want as part of the Mastermind group
8. What are their dreams
9. If a fairy granted them 3 wishes, what would they choose?
10. What do they need to achieve greatness
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Hey Lola,
Thank you, we have some 'sameness' in our questions, but you add another dimension with 'fear'- which I am going to add.
I like the framing of the fairy. Going to add that one to (instead of "hope/ dreams")
Thank you!
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Hi Bas, to give you an update I got the first answers to the fairy question and indeed... they are all about hope and dreams.
I will definitely use it for copywriting but some of their hopes and dreams are too generic for any of my products/services to address.
With practice I will learn to ask better questions when my purpose is to get ideas of what I will be creating next, what they really want that I could concretely provide.
Anyway this time I was just trying and because I am launching this week I was not really focused on the next service I will create.
How about you? Have you asked any of your questions already?
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Day 2
How am I going to contact them?
- First send an email to the members as a newsletter
- I have a zoom meeting planned on thursday, then I can ask questions
- I can ask them questions through the facebook group I manage
- I have contact via LinkedIn with several almost ideal clients and I can send a private message
- I can post or poll via LinkedIn
- I can call some dieticians
- I can send a general newsletter and ask for response or ask to fill in a google form
- I can go to an offline meeting or a training that is planned soon and speak to a few dieticians there live
- I can send a personal email
I choose to send an email, ask questions via ZOOM that is already planned and to send private messages via LinkedIn
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Day 2 – come up with different ideas for HOW you can contact them and choose the method you’re going to use;
Sending a questionnaire via Surveymonkey, asking face to face, use linkedin as a way to reach them, ask someone who is closely involved with sales without it being the decision maker to see if there are “hidden” problems.
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Day 1 – come up with as many ideas as you can for WHAT do YOU want to know.
• What is their biggest challenge in sales?
• How do they keep their salesfunnel filled?
• What is their current conversion rate?
• When do they have their biggest success moment?
• How do they expect to keep their salesfunnel full in the future?
• Who is your ideal client and is this who you focus on at the moment?
• Do you make use of sales automation and AI?
• What is the worst part of sales that you would prefer not to be involved in?
• If you could chose two things, what will make you double as successful ?
• How do you keep everyone motivated?
• What is being done in a way of personal development in sales?
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WEEK 7, DAY 2 - Decide HOW to contact them
1. call personally
2. email personally
3. speaking personally (face-2-face)
4. individual Zoom conversation
5. group Zoom Conversation
6. mail via MailChimp list
7. SurveyMonkey survey form through various channels
8. general LinkedIn post (text)
9. general LinkedIn post (video)
10. blog on a coaching platform I'm still on
11. DM's LinkedIn contacts
12. ask in a YouTube video to take a survey
>>I am going to find out EXACTLY what THEY want.<<
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Day 1 01-08-22 come up with as many ideas as possible for WHAT DO YOU want to know;
1. What do they find attractive about their job?
2. How has their career progressed so far?
3. Where have they grown in skills?
4. What are their strengths?
5. What are their weaknesses?
6. What were their arguments for being coached?
7. What did they run into?
8. What prompted them to take a step further in their career?
9. What did they like at six years old?
10. What did they most enjoy playing with at six years old?
11. What are they irritated about?
12. What positive examples did they have in their lives?
13. Which people/employees are most annoyed by them?
14. What kinds of pressure do they have the most trouble with?
15. What would they like to change about themselves if they can?
16. What do they find important for their work environment?
17. What are the most important requirements that an employer must comply with?
18. Why did they choose their current employer?
19. What were their expectations of coaching before participating in it?
20. What do they want to learn in their lives?
21. Who is the ideal employee for them?
22. What is their most focus on results or on the process?
23. What is their main focus on the content or the relationship?
24. What hobbies do they have?
25. What kind of news do they follow?
26. How much time do they spend on social media?
27. What does happiness at work mean for them?
28. What does the ideal job description for a manager look like?
29. What expectations do they have of their own managers?
30. What expectations do they want to meet as a manager or not?
31. What does the ideal working day for a manager look like?
32. What attracts the most attention in leadership?
33. What do they waste the most time with?
34. Where do they get stuck more often with employees?
35. Where do they get their inspiration from?
36. What are the biggest mistakes they've made?
37. What mistakes have they learned the most from?
38. What mistake would they never want to make again?
39. How important is having control over the work process and the employees themselves for them?
40. How do they deal with confrontations?
41. How do they experience criticism?
42. How do they give feedback and what are its effects?
43. How do they connect with their employees?
44. How do they feel about communication with their employees?
45. How important are rules to them?
46. How important are appointments to them?
47. What do they have the least influence on?
48. What would they like to increase their influence on?
49. What do they use to influence their employees?
50. What do they believe in as human beings when it comes to relationships?
51. What restricts them from exerting influence over their employees?
52. How do they prioritize?
53. What is the secret of optimal leadership?
54. What type of people would they like to sit at the bar with and what do they think of them as employees?
55. How do they view training?
56. What do they think are the greatest needs for employees in which they can be trained?
57. What should a training course include for executives?
58. Which parts do they think belong in a training for teams?
59. What do his good and bad companies think?
60. What would they like to change in their own organization?
181 comments
Day 2 – come up with different ideas for HOW you can contact them and choose the method you’re going to use;
I have 4 groups to contact. Clients from the past, recent clients and ideal clients at the moment. Among them are clients for my parent-academy. Meaning 4 different ways to make contact I think. Related to the present level of contact. I have a small business untill now, so I will not use online survey systems yet. I will make a survey theme list. Later on I might use surveymonkey e. g.
1.The clients I have now: interview them life one on one, using the list of questions from day one. I will write down the answers. And put the answers in the surveytheme list.
2. Phone recent clients, ask them for cooperation to answer some questions by email in the coming week. Send the email on the same day.
3. Email clients from the past with a personal touch in the introduction. Than make them remember some highlights from my program they joined. Than ask them if they want to answer some questions by email. If they make the effort, they can have a free online session with me if they like about their next goal. . In that way I can find out if they are potential ideal clients.
Than there is a new clientgroup coming up, parents, i will use method nr 2 for parents that were recent clients for my anti stressproduct as well. I will specify the questions related to parent issues.
And ask the question what they would like to learn as a parent. I will also ask them to join my testgroup for a parentprogram.
183 comments
Day 2 – HOW will I contact you and which method will I use.
1. Cover in a podcast.
And send it with a link to a document to be completed online.
2. Write e-mail and send it in newsletter to 1400 colleagues
3. Share in facebook group 1700 colleagues
4. Share on LinkedIn (large network
5.Received at the fair in October.
6. Call
7. Zoom (or facebook live events)
8. Visit
This applies to both target groups (the cyclist / bicycle mechanics)
I'm going to do 1 to 5, 6, 7 and 8 they are a bit more out of comfort zone. And go and look to schedule these too.
183 comments
1. What do you run into if your bike breaks down?
2. Can you go anywhere?
3. Do you have a regular bicycle repair shop?
4. Are you satisfied with the bicycle repairs and maintenance at the current bicycle repair shop?
5. What do you expect from a bicycle maker?
6. What's the worst thing you've experienced?
7. What is the nicest thing you have experienced during a repair?
8. What requirements does your ideal bicycle maker meet?
9. Do you trust bicycle maker(s) if so why, sea no why not?
10. What do you prefer to have service at home or to the bicycle repair shop?
11. Did you buy your bicycle online or directly from bicycle brand?
12. How's the service going?
13. What do you need with regard to repairs as a cyclist?
14. What do you need with regard to maintenance as a cyclist?
15. What do you think of an online knowledge base?
16. What else can help you as an expert?
17. What are your 3 biggest inconveniences as a cyclist?
18. What if your bike is broken
19. What if you are looking for a bicycle repair shop?
20. Want to add something?
183 comments
Day 1
the first was about the cyclist
this one is for the bicycle repairman
1. What is your top 5 fun things in the two-wheeler industry?
2. What are your top 5 frustrations in the two-wheeler industry?
3. What do you think are the top 5 opportunities in the two-wheeler industry?
4. What do you think are the top 5 threats in the two-wheeler industry?
5. What is your top 5 of what has helped you the most as a company.
7. What is your top 5 of how we are preparing our industry for the future?
8. What's your next step?
9. Top 5 ideas to solve personnel problem.
10. What are your top 5 ideas for turning around the knowledge that disappears from the industry every day?
11. What is your top 5 to get more profit?
12. What are your top 5 ideas to increase productivity in your company?
13. What are your top 5 things you would like help in the industry?
14. How many customers do you receive per day in the shop / workshop (or via email or social media) that you can't and or don't want to help? And if you express that in time, how much time do you spend on that?
15. How much time do you spend on average taking on repairs?
16. How much time do you spend on average dealing with a repair?
17. What percentage of the repairs that you have accepted do you still have to call afterwards? and how much time does that take?
18. Working together is so much more powerful than alone, many colleagues work alone (even if they are affiliated with the organization) Name your top 5 why and what it takes to do it?
19. What are your top 5 reasons why you work in the two-wheeler industry
20. A national network with eg 1000 bicycle repair shops would make us very strong in the industry. What are your top 5 reasons not to join the bicycle repair platform
21. What is your top 5 of what you are missing and therefore need to join.
22. Which question(s) did you miss and should have been there? And what is the answer to that question.
215 comments
Day 2. How can you contact them
1. Call
2. Zoom/Skype/etc
3. Email
4. Traditional mail
5. Visit them
6. Linkedin/socials direct messages
7. Linkedin post to solicit participation
8. Solicit participation via website (e.g. with comment fields, or link to surveymonkey)
9. Walk by desks/offices in business aggregation buildings
10. Stand at relevant events and ask people
I would partly go for mail/DM (asking if they are willing to respond via another email or a call – up to them), and partly soliciting input via general posts, to be followed up in the same way. This is because I don’t expect more than 50 respondents.
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Hey there,
my week is packed with recordings so I do most of the assignements now:
DAY 1
WHAT
How
they make decisions
they learned fastest
they define success
they search for information
they found me
what
they allready tried
they struggle with
they need to succeed
who
they follow and why
they ask for help
DAY 2
HOW to contact
groups - posts
my network - DM
indoorsments - Mail
invite them to a webinar - my channels
invite them to a quiz/freebie
blog
website
my newsletter
make a call
send emails
DAY 3
WHAT I ASK
What are you struggling with?
How have you helped yourself in the past?
What is the best solution to your problem?
What is your vision?
Who do you ask for help?
How do you search for information rel. to the topic?
Why do you want to be known as an expert?
How did you learn fastest/gain a solution fastest in the past?
What do you need?
What other question should I ask you?
DAY 4
Gift - yes of course, a raffle worked the best in the past
onlinecourses
1:1 sessions
Books
nice calendar
cheatsheets
ticket to a conference
get featured - free marketing on my channels
I have no Idea what else... the hardest generator question till now 😅
Maybe there will be more till friday 🙂
Have a great week!
85 comments
Day 1
What I want to know.
1. What is their biggest challenge
2. What makes them make a choice for a certain supplier
3. What is important for them
4. What would make their job/function a lot easier/better/faster and more enjoyable
5. When they would have a magic wand, what would be the first thing they would change with it
That is really all I need to know, otherwise I risk getting in an information overload which will cause so much noise in which the most important information can get lost. I want to UNDERSTAND how they think, not the many details as these automatically are a result of their thinking.
366 comments
ideal clients. What to find out.
1. Did you miss me? Why?
2. Fast, simple & full controle or wait & deal with my verdict?
3. Do you do upfront talks?
4. If so, what happens during those?
5. If so, do you have plans and ruff traffic estimates at hand?
6. Do they trust you?
7. Whats your single biggest frustration or challenge right now?
8. How open are you to co-creation by a municipality? Did you ever do that? What was your experience?
9. What do you do to engage them? How does that work out for you?
10. If you were to have a set of simple questions to fill out, would you do it?
11. How important is secrecy to you?
12. How much would a pre assessment be worth to you? In time, risk reversal, in money spend? What kind of ROI does that imply?
13. If a pre-assessment were cheap and fast, would you use it? (Put a number on cheap)
14. How does the current process make you feel? How would you like to feel? What is stopping you?
15. When I show you these questions, do they look hard to answer to you?
16. Would a framework for enhanced trust building in permit cycles be valuable for your company?
17. Would a flowchart aid to pick the right assessment be usefull to you?
18. Are you willing to be my guinee pig? Do you trust me to make it up if the system fails?
19. What is the most valuable to you? Me writing, me consulting, me managing or me coaching? Why?
20. Are you/your company open to a next level partnership that focusses on new potential revenue streams from existing resources? Who do I talk to?
21. Are there gatherings that I might not be knowing about that you are willing to introduce me?
22. Would you be willing and able to change how projects are run when given good reasons to do so? (Let me show you some)
I'm setting up a client day. Based on their biggest frustration. Showing not only why it happens, how to counter it and how to do that high level implementation - but also revealing our new way to do assessments, and asking for volunteers, as a logical next step to the content.
I already did a decent number of current client conversations, about 30% of our recurring clients. Their answers to the above questions are fairly consistent, and showed an important must have.
I can do more reach outs, but had planned to do that during the client day, making it into an experience similar to the vip experience. Want to focus on my current one thing.
I will phone them.
The incentive is fomo. Will dial up the volume.
My client talks are dialled in. Tomorrow, I will focus on top 3 questions choice and how to integrate them in the client day.
Not that I don't want to follow the process, but I'm in the middle of doing it already.
366 comments
Actually, i will only phone some. I'll mail existing clients a 7 mails sequence that will get their attention. The first mail has as heading "i'm writing to you because I'm sick and tired of it." (Most appreciate my kind of humor. It is self selection at its best imo)
409 comments
week 7
day 1
What do I want to know from my ideal clients?
1. What do they think will help them?
2. What worries them in their own family?
3. What keeps them awake at night?
4. What kind of help do they want
5. What do they think about 'getting information together with other parents'
6. For what kind of questions would they join a mastermind
7. What kind of information are they looking for.
8. what is it you wish most for your kids/family
9. If you take a training, on what hours of the day would you be able to join?
10 idem...days in the week?
11. would weekendtraining or during vacation be a good idea?
12. would you als want your child to be in a training?
13. would you prefer a training together with your child?
14. what kind of change are you looking for?
15. how would you recognize that changes are going int the wanted direction?
16. what would change deliver you?
17. And what more?
18. If the problem is solved, what would that mean to you?
19. what would that deliver?
20. when would they get know/feel confidence that they are on the helping track?
21. what more is important what I didn't ask?
2. What worries them in their own family?
5. What do they think about 'getting information together with other parents'
15. how would you recognize that changes are going int the wanted direction?
I'm going to call some people to make an face to face appointment
95 comments
What would I want to know and as my ideal client?
1) who is he
2) what does he get excited about?
3) what does he dream about?
4) what does he consider important?
5) when is a vacation successful for him?
6) what does quality mean to him?
7) what is at the top of his bucket list?
8) is he an enterprising type an adventurous type or does he enjoy more peace and regularity?
9) nature, activity or culture? Or all three?
10) if he could put together a vacation for his best friend, what would it look like?
108 comments
WHAT do YOU want to know? (day 1)
1. What occupies you most?
2. Where do you feel powerless, irritated or frustrated?
3. What did you do to solve the problem?
4. How would you feel if the problem is gone?
5. What would you like to be different in your life right now?
6. What do you want to achieve in your relationship?
7. How is that in your work or family?
8. What would be the best outcome for you if anything is possible?
9. Are you willing to invest time and money in yourself?
10. What value do you place to have skills that you can have your dream relationship
11. What value do you place on freedom and independency
12. What value do you place on self-development?
13. what keeps you awake at night?
14. What is your biggest goal in life
15. What would you really love to do when money and time don't exist
16. What do you need
17. How can I help
18. Are you interested in working together
19. Are you interested in a program: train the trainer
20. do you want to be an affiliate?
21. Do you like to know more about it?
22. Do you want to brainstorm with me/group to go to the next level together
23. Are you willing to invest in yourself to get a 100% result?
24. What value do you place on contribute to others without losing yourself
25. What about a loving and fulfilling live?
329 comments
WOMB WEEK 7, AUGUST 1ST, DAY 1/7
FIND OUT WHAT THEY WANT
What do I want to know about sleep deprived parents?
1. What is/has been the role of the dad during baby’s sleeping process?
2. How does a week in that family looks like?
3. How many children do the couple have?
4. Is the sleepless child the first child?
5. What is your envisioned parenting style? Ex. Attachment parenting
6. What does your child’s cry make you feel?
7. What emotions do you hear in your child’s cry?
8. Are you mom still breastfeeding? If yes, how many times during the day/ when?
9. Is the child vaccinated?
10. What is the medical condition of your child?
11. Do parents use alcohol and/or drugs? If so, how often and when?
12. Which TV programs do you watch?
13. How long do you surf on social media per day?/ per channel?
14. What is the brand of your child’s bed, bedware and pijamas?
15. How often does your baby/child wakes up at night?
16. How much does your child eats/drinks during the day?
17. What is the weight, length and age of your child?
18. How much money would you be able to spend to completely solve your sleeping problem?
19. What does sleep deprivation does to you? (Ex. Anxiety, fear, depression, epileptic attacks 😔)
20. What do you think about sleeping coaching/training? Have you tried? If so, what would you do differently?
21. What keeps you awake at night?
22. Do you use a baby monitor? If so, why? which brand/type?
23. How are you dealing with sleep deprivation?
24. What feelings/ thoughts come into your at the midst of sleep deprivation?
25. How many siblings do papa and mama have?
26. Is there SIDS (sudden infant death syndrome) experienced in the family? 😞Previous children?
27. Does the baby/ child sleeps in the same room (co-sleeping) or in his/ her own room?
28. Is their support system (family and friends) nearby? Are they willing/ready to support at night also?
29. If you rate your sleep deprivation from -1 to -10 (-10 being the worse), what grade would you give?
30. What is the most contradictory/ confusing information/ advice you have received?
31. What advices have you already implemented? What has worked and what not?
32. What is your baby’s/child’s sleep routine?
33. What does your “huisarts”/child’s doctor is recommending you to solve your family’s sleeping deprivation?
34. How do you recognize your baby’s sleeping signals? And how do you act on them?
329 comments
So nice to read other people’s questions. It makes me realize I have created very general questions more focused on my target audience. I see the need to still tailor them for my ideal clients.
For example, I hope my ideal clients would not to use alcohol and drugs… But if they do, can they still be ideal clients? I guess only if they are willing to stop and do whatever it takes to regain their family balance, health and peace
409 comments
hi Maru, wouldn't that make a hole new type of clients?
I just though you had a great list.
314 comments
What do I want to know from my ideal clients....
- I want to know if they would want parent meetings on a regular base
- I want to know if the parents would want a training with tools to educate not only there childeren but have a better impact at school
- I want to know if they would prefer me to train there childs teacher and bring theme in contact with other teachers who work with gifted childeren
- I want to know if they would pay by theme selfs if there would not be reimbursed youth care.
268 comments
What I want to know from my ideal clients.
I would ask for example the following questions:
- How about a monthly Q&A?
- What do you need?
- Do you want to discuss articles?
- Do you want to discuss cases?
- Do you want to discuss and delve into a certain topic?
- Would you like a 1:1 meeting or coaching session?
- Would you like it if I take a look at my practice with you?
- What do you encounter when treating your clients?
- How would you prefer to be informed about updates and developments?
- What do you think of an online knowledge base?
- What do you think you need as information for your practice? And in what form? (Digital, book/print)
- Do you need an online or an offline training? If so, which topic?
- Would you like or need to be trained on a completely different subject such as personal development?
- What else can help you as an expert?
- Would you like to become a well-known low-fodmap dietitian?
- Would you like to give training with me?
- What do you think is going on right now, what is a hot topic?
- Are there certain products or supplements you would like to know more about?
- Do you know the affiliate system? If not, would you like to use it?
- What do you expect from a fodmap dietician membership?
- Would you like to add anything?
181 comments
Day 1 – come up with as many ideas as you can for WHAT do YOU want to know;
1. In general, to make deeper contact with the client. What is your work about and do you have ambitions, goals? And ask as many questions to get information about this....
2.What is your next goal in life, when you have tackled the problem we work on?
3. What could help you reaching your goals?
4. What makes it difficult for you to reach those goals, what blokkades do you have?
5. Can you be specific about what stops you exactly?
6. What if your blockade was gone, what would be possible for you?
7. What is your biggest dream, longing for... ?
8. What would you regret on your deadbed? Not having done something... ?
9.if some one offers you time and money, what would you do with it, considering nr. 8?
10. What was the best thing in your life untill now?
11. Again what is your next goal and what do you need exactly to take your next step to your goal?
12. How can I help you with that?
13. What goal-oriented specific steps will you take in the next 3 months, 6 months, a year, 3 years and 5 years?
14. What other people are involved in creating your goals (partner, family, friends, collegues, co workers)?
15 if you had all the good circumstances, what would you be doing now, living your dream?
412 comments
WEEK 6, DAY 1 - WHAT do YOU want to know;
Day 1 – come up with as many ideas as you can for WHAT do YOU want to know;
1. What are you happy/satisfied with in your life?
2. What occupies you most?
3. To what extent do you want to do something about that?
4. What do you wish for yourself?
5. What do you need for that?
6. What would you like to be different in your life right now?
7. What do you want to achieve with your work?
8. What can you use help with?
9. What is your dream?
10. What's stopping you from making your dream a reality?
11. What annoys you the most?
12. What in your life would you like to change?
13. What value do you place on self-development?
14. How long are you willing to invest in yourself?
15. What does coaching mean to you?
16. What would the best coaching experience ever look like for you?
17. What would you use coaching for?
18. What do you really need to be happy?
19. What do you prefer to spend your time on?
20. What keeps you awake at night?
21. What is the biggest challenge for you right now?
22. If there is one thing you could ask me to do for you, what might that be?
23. If you were to follow a program with me, what would it be about?
24. What would stop you from following a program with me?
25. What would challenge you to follow a program with me?
26. What would you consider to be the best outcome of a program you follow with me?
>>I am going to find out EXACTLY what THEY want.<<
215 comments
Day 1. What do I want to know
1. What would they like to see changed in their life, if anything
2. What would they be interested to learn from my program
3. What would they like to be able to do after my program
4. What are their greatest interests regarding this topic
5. What would put them off or slow them down while consuming my program
6. What would really help them while consuming my program
7. What are their greater discomforts regarding life in general
8. What are their greater discomforts regarding their own life in particular
9. What are their greatest dreams or ambitions
10. What are the 3 to 5 greatest “features” for my program to be considered of top-value