- In liforcengine there are 7 Fields with their own Field Experts. This Expert Book method is perfect to have them identify and answer the most important questions for their customers within liforcengine.
- If I interview the Field Experts about these questions, I also have the youtube-video's.
- All in all it is a great way to identify the questions about liforcengine as a whole and cement the group identity of the Field Experts.

First of all, thank you for sharing this content with us.

One of my goals in the WOMB 2022 program is to write that expert book. Great to now have the knowledge and tooling how to do it. One of the insights is that I know how and can plan the work.

I love the sound of the term ‘burning questions’ and how to collect them. That is also a big insight. Yesterday morning Marcel, Bas and I already used the free tool two times. Great to see how it works.

Another insight is that I now understand how I can be that trusted advisor of my target audience within a hand reach. And present myself also in that way.

I wanted to ask how you prepare a book for amazone. I have an pdf of my book Het Geheim van de Gemeentesecretaris published in 2021. Is that enough to upload to Amazone or does it need more?

One other question I have is, what do you think of the idea to design for the books the same basic cover so it could look or be more like a serie or sequel. What’s your opinion about that? When would you recommend it or would not even bother about it. Is every book to you unique in its form and the way you use it?

I am also learning enormously in the training just by watching how you guide your audience, prepare them for assignments and seed your offer right next to your experience and wisdom. Every session with you I am slurping the way you communicate and teach. Watch and learn I tell myself. And I find myself saying same sentences (of course in Dutch!) during my trainings or when I lead groups in government organizations or do one on one mentoring. It helps me grow double. You will probably understand what I mean. It’s great to feel that double loop learning!

Please know that I feel so grateful to have you, Vered and this community in my life. Thank you very much!

My biggest inside is that I can give the actual work for searching to my PA so I can concentrate on collecting and just speaking/filming and writing a book.I can switch to aany Highgifted related toppic and even use it for the book I am writing with my co workers.

My Expert Book gives me a new perspective on book production. I will play around with Answer the public for a while to pass the test to see if I am an expert and know an answer to all questions. That alone is super instructive to then find and remember the answers. It is also inviting by providing answers to important questions to develop and maintain customer contacts. Thank you so much for the workshop yesterday, Nisandeh

Hi Nisandeh,

I woke up asking myself: would you still recommend to write a book using your method Write a book in 28 Days? If so, in which cases?

If I understood correctly, the difference between both types of books is that the "old system" book focuses in describing the expertise and giving valuable content, although not necessarily what people are searching for. On the contrary, the Expert Book offers a categorized and straightforward group of answers that people are "hungry" to consume.

After your workshop yesterday, I can not think of a reason of writing a book the old fashion way... Unless it is fiction of course.

Many thanks in advance for your reply,

Goodmorning Nisandeh,

I was very surprised to hear it can be that easy. I'm quite good with talking and explaining, but not in writing. I always have to look twice or more to see if I wrote the things I want.

Hope to be there at the you-tube workshop as well.

Have a good/nice day,
Marlies

My biggest 'problem' was not having enough to tell about a lot of FAQ subjects to fill up a full book. But getting multiple questions and spending fewer pages on the answer is more doable. Depending on my audience it might not become a real book but an E-book. But that's fine. For current students, I can make an in-depth book with lots of questions. Just letting people know I have such a book also helps to establish my expertise and maybe get some new students in.

I'm serving a small niche market which is Sibpalki 十八技. I already changed the name to Korean Kung Fu because Sibpalki isn't known at all (In Spain more people probably know the name than people in Korea). Martial Arts is a far more used term. 'far more' being an understatement.

Question: Isn't it much harder to be found, competing with thousands of 'Martial Arts' experts? (I fully understand being a Sibpalki Expert, no-one will really look for it)
Follow-up Question: Isn't there a way to leverage a term like 'martial arts' in combination with a more specific term like 'Korean Kung Fu'? Also, (kick)boxers, for example, won't gain much from my expertise. Or shouldn't we care about being found by people we can't help? The same goes for other businesses of course.

Thank you for yesterday's valuable course, Nisandeh.
My biggest insight is the power of getting crystal clear about your expertise. "Light bringer" and "coach" have kept my expertise hidden. I shall claim something more specific and "googable". Thank you and until next time!