My Expert Book – Preparation

Thank you!

Thank you so much for reserving your place in the Zoom workshop My Expert Book, taking place on Thursday, September 29, at 8pm CET.

The workshop was fully booked within a few hours after opening the registration to our mailing list, and you are one of the few that got the opportunity to learn this strategy I have never shared before.

During the workshop you will learn:

  1. Why this expert book format is the most valuable tool to build your expertise;

  2. What is the most valuable content to include in your expert book;

  3. How to best structure your content for your readers;

  4. How to create the highest quality content – fast, efficient AND without writing a single word;

  5. How to make it all happen – your implementation plan.

How to prepare?

In order to make sure I can give you everything you need to know in a 2-hour workshop, you will need to complete the following preparation assignment.

This is a mandatory requirement, and if you won’t complete it BEFORE the workshop, unfortunately – you will NOT be able to participate

So, please, take it seriously.

Please answer ALL the following questions on a document on your device, and when you’re done, copy-paste your answers from your device into the comment box below:

  1. List all the reasons: why you must publish an expert book;


  2. List all the reasons (and excuses): why you didn’t publish your expert book yet;


  3. Find one or two words to CLEARLY communicate your area of expertise
    E.g. public speaking, team building, weight loss, dog training, online marketing, Facebook ads, relationship advice…


  4. Make a list of (at least) 25 questions you are asked often (FAQs) about your expertise that answering them can deliver tons of value to your prospects, clients and readers;


  5. Organize these questions in appropriate categories
    E.g. let’s say you’re a weight loss expert… then some categories could be: eat and don’t eat, drink and don’t drink, exercise, healthy habits, dealing with temptations/cravings, support system, maintaining your desired weight…

Practicalities

To complete this assignment you should reserve between 30 to 60 minutes – so don’t postpone doing it to the last minute.

WHEN we receive your answers in the comment box, we will send you the login information to the Zoom meeting room. 

Please be patient as this might take some time (we are reading every single comment).

If you posted your comment and didn’t hear from us with the login information by Thursday at 5pm, please contact us by WhatsApp or text at: +31-6-43766590.

Thank you!

Thank you so much for reserving your place in the Zoom workshop My Expert Book, taking place on Thursday, September 29, at 8pm CET.

The workshop was fully booked within a few hours after opening the registration to our mailing list, and you are one of the few that got the opportunity to learn this strategy I have never shared before.

During the workshop you will learn:

  1. Why this expert book format is the most valuable tool to build your expertise;

  2. What is the most valuable content to include in your expert book;

  3. How to best structure your content for your readers;

  4. How to create the highest quality content – fast, efficient AND without writing a single word;

  5. How to make it all happen – your implementation plan.

How to prepare?

In order to make sure I can give you everything you need to know in a 2-hour workshop, you will need to complete the following preparation assignment.

This is a mandatory requirement, and if you won’t complete it BEFORE the workshop, unfortunately – you will NOT be able to participate

So, please, take it seriously.

Please answer ALL the following questions on a document on your device, and when you’re done, copy-paste your answers from your device into the comment box below:

  1. List all the reasons: why you must publish an expert book;


     

  2. List all the reasons (and excuses): why you didn’t publish your expert book yet;


     

  3. Find one or two words to CLEARLY communicate your area of expertise
    E.g. public speaking, team building, weight loss, dog training, online marketing, Facebook ads, relationship advice…


     

  4. Make a list of (at least) 25 questions you are asked often (FAQs) about your expertise that answering them can deliver tons of value to your prospects, clients and readers;


     

  5. Organize these questions in appropriate categories
    E.g. let’s say you’re a weight loss expert… then some categories could be: eat and don’t eat, drink and don’t drink, exercise, healthy habits, dealing with temptations/cravings, support system, maintaining your desired weight…

Practicalities

To complete this assignment you should reserve between 30 to 60 minutes – so don’t postpone doing it to the last minute.

WHEN we receive your answers in the comment box, we will send you the login information to the Zoom meeting room. 

Please be patient as this might take some time (we are reading every single comment).

If you posted your comment and didn’t hear from us with the login information by Thursday at 5pm, please contact us by WhatsApp or text at: +31-6-43766590.

I’m very excited and looking forward to meeting you in the workshop.

Live fully, stay awesome,

Nisandeh

  1. Hi Nisandeh,

    I have somehow made an error when typing the website where to find youtube information during the book webinar. Could you please give it one more time?
    My apologies,

    Guido

      1. Thank you Nisandeh! That was it! I somehow mistyped it, or there was an autocorrection from my pc.
        Thanks again!

  2. Hi Nisandeh, did I miss the email you said you would send or do you have a delay?

    Best regards,

    Guido

      1. You mentioned something about the websites etc. it seems that I am mistaken if nobody else has asked for it

  3. THESE ARE MY CATEGORIZED QUESTIONS
    E.g. let’s say you’re a weight loss expert… then some categories could be: eat and don’t eat, drink and don’t drink, exercise, healthy habits, dealing with temptations/cravings, support system, maintaining your desired weight…

    1) Starting out
    2) Accommodation
    3) Interial design
    4) Sharing is caring
    5) Types of stay
    6) Check-in / Check-out
    7) Paymentmethods
    6) Safe and secure
    7) Super Host
    8) referrals

  4. THIS I MY LIST OF 25+ QUESTIONS WHICH I AM OFTEN ASKED (FAQs) ABOUT MY EXPERTISE WHICH WHEN ANSWERD CAN DELIVER TONS OF VALUE TO MY PROSPECTS, CLIENTS and READERS
    1) How do I get an accommodation?
    2) What if my room is not Big enought?
    3) What do I do if I dislike having strangers in my house?
    4) How do I make my room ready for guests?
    5) How much can I earn?
    6) Do I need to pay tax on my income?
    7) How do I set the Price?
    8) What do I do about check in?
    9) Do I need to be Home when my quests arrive?
    10) Which check in hours should I maintain?
    11) Hw much time should I have between visits?
    12) Should I go for Long or short stays?
    13) How do I attract business people?
    14) Which kind of audience can I expect?
    15) What if my house is not anything special?
    16) What do I do if I only have one small room?
    17) What do I do if I only have one bathroom?
    18) How many guests may I accommodate?
    19) Where do I start?
    20) What if I find it scary to start?
    21) How do I become a SuperHost?
    22) What is a SuperHost?
    23) Why should I become a SuperHost?
    24) What is so interesting about Airbnb?
    25) What if people don’t behave?
    26) What makes a stay special?
    27) What if my neighbourhood is nothing special?
    28) What do I ask per night?
    29) Do I need to serve breakfast?
    30) Which kind of breakfast should I serve?
    31) How do I decorate my room?
    32) I only have one very small room. Is that still interesting to rent?
    33) I want to start in order to make money, but I don’t have and spare questroom?
    34) What do they mean with events?
    35) How do I tell my guests what to see?
    36) How do I create a sightseeingbook?
    37) Where do I start if I want to be an Airbnb host?
    38) What if customers do not pay?
    39) What if guests make a terrible mess of my house?
    40) Can I make a Living as an Airbnb host?
    41) Do I allow pets or not?
    42) Does every camping allow Commercial rental?
    43) Do my guests need to have their own entrance?
    44) What is the minimum I have to offer?
    45) How do I get started?
    46) How do I make an account?
    47) How do I create an Airbnb page?
    48) Do I need to create one account per room?
    49) How often do you get selected a SuperHost?
    50) What are the criteria’s for becoming a SuperHost?
    51) Why is it important to be a SuperHost?
    52) Which benefits does the titel SuperHost bring?
    53) Does Airbnb allow different means of payment?
    54) How do I know that my guests will pay?
    55) How do I know if my guests are realisable and kind guests?

    1. 56) How does referrals work?
      57) How important are referrals?
      58) Of all platforms, why Airbnb?
      59) What kind of fee does Airbnb charge?
      60) What if I wish to offer a special Price?
      61) Can I also allow people to stay without them booking though Airbnb?
      62) What if a Customer is not happy?
      63) What if something goes wrong? How do I solve it?
      64) What if I by accident make a double booking?
      65) Do I need to make a separate agenda per room?
      66) If I have more than one room, can I combine the agenda’s for both rooms?

      THESE ARE MY CATEGORIZED QUESTIONS
      E.g. let’s say you’re a weight loss expert… then some categories could be: eat and don’t eat, drink and don’t drink, exercise, healthy habits, dealing with temptations/cravings, support system, maintaining your desired weight…

      1) Starting out
      2) Accommodation
      3) Interial design
      4) Sharing is caring
      5) Types of stay
      6) Check-in / Check-out
      7) Paymentmethods
      8) Praticalities
      9) Safe and secure
      10) Finance
      11) Compliants
      12) SweetSpot
      13) Super Host
      14) referrals

  5. THESE ARE ALL THE REASONS WHY I MUST PUBLISH AN EXPERT BOOK
    1) wish to share my knowledge with the world
    2) leave a legacy
    3) claim my expert position
    4) be recognized as the expert in my field
    5) grow my business
    6) create a passive income
    7) put my thoughts to paper
    8) Challenge myself by getting out of my comfort zone
    9) create trust amongst my target audience
    10) turn strangers into friends, customers and ambassadeurs
    11) create output for my masterclasses, podcasts and online trainings
    12) create an impressive business card
    13) trust myself to overcome my own critical voice saying I cannot deliver
    14) learn how t enjoy the process of writing and becoming visible to a broader audience
    15) Gather my learnings and thoughts in a creatieve, inspiring, colourful theoretical, experience-based book with Lotus and lots of tips based on my personal trial and errors
    16) create a book for my children, friends and Family to be proud of.
    17) create a book which other people will refer to when discussing my field of expertise.
    18) create a front-end product.
    19) to build a community based on the joy of sharing and caring
    20) To contribute to society
    21) To structure my knowledge
    22) I find happiness in creating, developing and implementing
    23) to create a lead magnet

    THESE ARE ALL THE REASONS (AND EXCUSES): WHY I DIDN’T PUBLISH MY EXPERT BOOK YET
    1) One thing is talking and helping people another thing is putting words to paper: uptill now I did not believe my knowledge was worth writing a book about.
    2) I didn’t know how to create the book I myself would love to read
    3) I was too shy to speak out loud

    THESE ARE MY TWO WORDS WHICH CLEARIFY MY AREA OF EXPERTISE
    1) Danish hospitality expert (HYGGE),
    2) Experiencing the joy of caring

  6. List all the reasons:
    - Status expert
    - Build a list of prospect
    - Passion income, grow financially
    - Share knowledge
    - Known in this area
    - Structure my all info
    - It's fun too
    - Help the readers
    - Legacy / leave something behind
    - Grow business
    - Learn even more about my business
    - As a front end product
    - You don't always have to explain what you do and know
    - Your workouts get better

    List all the reasons (and excuses): why you didn’t publish your expert book yet;

    I did already :-).

    Find one or two words to CLEARLY communicate your area of expertise

    IBS-FOOD-intolerance-expert

    Questions about food and eating:
    - can i get pain in the stomach from stress?
    - did a keto diet help
    - what diet is best for me?
    - why do i have a bloten belly?
    - do i have to delele gluten?
    - what can I eat outside?
    
- why do I have IBS
    - how does the fodmap diet work?
    - what are the best food to eat
    - do I have to delete lactose at all?
    - what is a leaky gut?
    - do I have to take supplements?
    - do I need to reduce sugar?
    - what kind of exercise is best for me?
    - is there a relation to my skin?
    - what is an food allergy?
    - do I have to avoid wheat?
    - wat are probiotics?
    - I am so tired, what can I do about it?
    - how can i eat and what when I am on a holiday?
    - what are the best diets?
    - which foods can I freely eat?

  7. 1. Ik wil graag mijn kennis delen. En het voor mezelf makkelijker maken door mensen naar mijn boek door te verwijzen.
    2. Ik weet niet waar ik moet beginnen en ik twijfel of mensen op zo’n boek zitten te wachten.
    3. Boekhoud- en belastingadvies
    4.
    - Hoe ziet er een factuur van Bol.com of Amazon uit?
    - hoe moet ik een factuur van bol.com of amazon verwerken in mijn boekhouding?
    - Hoe moet ik de factuur van een leverancier uit Europa in mijn boekhouding verwerken?
    - Hoe moet ik een factuur van een leverancier buiten de EU in mijn boekhouding verwerken?
    - Wat moet ik met de BTW doen?
    - Mag ik kosten aftrekken?
    - Wat voor kosten mag ik aftrekken?
    - En wat als ik mijn laptop/telefoon ook privé gebruik?
    - Kan ik mijn auto beter zakelijk op de balans zetten of privé houden?
    - Welk salaris moet ik mezelf uitkeren?
    - Hoeveel geld moet ik opzij zetten voor de belasting?
    - Hoeveel geld moet ik opzij zetten voor de BTW?
    - Kan ik beter in de KOR gaan?
    - Wat houd de KOR in?
    - Moet ik een verzekering afsluiten?
    - Welke verzekering moet ik afsluiten?
    - Wanneer ben ik vrijgesteld van BTW?
    - Moet ik een BTW-nummer in het buitenland aanvragen?
    - Wat is OSS/ unieregeling?
    - Wat kan ik het beste met mijn pensioen doen?
    - Kan ik zelf beleggen?
    - Kan ik beter in mijn onderneming beleggen of beter privé?
    - Hoe kan ik belasting sparen?
    - Wat is de zelfstandige aftrek?
    - Wat is de startersaftrek?
    - Wat is de MKB-winstvrijstelling?
    - Wanneer ben ik ondernemer?
    - Ik ga een nieuwe onderneming beginnen, wat kan ik dan het beste doen?

    5.
    Een onderneming beginnen.
    - Wanneer ben ik ondernemer?
    - Ik ga een nieuwe onderneming beginnen, wat kan ik dan het beste doen?
    Boekhouding.
    - Hoe ziet er een factuur van Bol.com of Amazon uit?
    - hoe moet ik een factuur van bol.com of amazon verwerken in mijn boekhouding?
    - Hoe moet ik de factuur van een leverancier uit Europa in mijn boekhouding verwerken?
    - Hoe moet ik een factuur van een leverancier buiten de EU in mijn boekhouding verwerken?
    BTW.
    - Wat moet ik met de BTW doen?
    - Hoeveel geld moet ik opzij zetten voor de BTW?
    - Kan ik beter in de KOR gaan?
    - Wat houd de KOR in?
    - Wanneer ben ik vrijgesteld van BTW?
    - Moet ik een BTW-nummer in het buitenland aanvragen?
    - Wat is OSS/ unieregeling?
    Aftrekposten.
    - Mag ik kosten aftrekken?
    - Wat voor kosten mag ik aftrekken?
    - En wat als ik mijn laptop/telefoon ook privé gebruik?
    Kortingen op de belasting.
    - Wat is de zelfstandige aftrek?
    - Wat is de startersaftrek?
    - Wat is de MKB-winstvrijstelling?
    Overige vragen.
    - Welk salaris moet ik mezelf uitkeren?
    - Moet ik een verzekering afsluiten?
    - Welke verzekering moet ik afsluiten?
    Toekomst
    - Wat kan ik het beste met mijn pensioen doen?
    - Kan ik zelf beleggen?
    - Kan ik beter in mijn onderneming beleggen of beter privé?

  8. Preparations:

    1) Reasons:
    1. Client attraction, selection.
    2. More clients
    3. Higher payment per client
    4. Free publicity
    5. Expert position
    6. Become well known
    7. Attract right coworkers/partners

    2) Postponement:
    1. Chaos
    2. “busy”
    3. Doing projects
    4. Running after facts, reactive patterns instead of proactive
    5. Believe not able to do it
    6. Afraid not having sharable knowledge
    7. Lack of confidence
    8. Not consciousness/believe of use
    9. Time consuming/not knowing how to do effective

    3) Renewable energy

    4) & 5)
    1. Solar energy
    a. What possibilities are there on my roof
    b. What is possible in terms of micro-inverter, string-inverter, optimization
    c. What is the best quality/price considateration concerning quality of panels
    d. Can I install them myself
    e. How long can they last
    f. How should the be maintained

    2. Storage/back up power
    a. Why do I not have energy in my house when power is off
    b. How can I become self supplying
    c. How much storage do I need for off grid
    d. What storage possibilities are there
    e. What is load balancing
    f. Can I trade electricity myself

    3. Return on investment
    a. What is the cost of a system/how should I consider the price
    b. What do you expect market conditions to be
    c. What is a wise investment
    d. How much can be gained from independence
    e. Can I make a DIY battery
    f. Is a battery worth the cost?

    4. Heat
    a. Can you provide a all electric heat source for my house
    b. Do I need to consider different lifestyle
    c. How can I set the process of electrification in motion for my family
    d. Is electrification better than a hybrid solution
    e. Can I make a neighborhood initiative for central heating

    5. Way of working/quality of product
    a. How should we rethink technical rooms in residential households
    b. How can we ensure safety
    c. What is the cost of a high quality product versus the cost of a low quality product
    d. Can I ensure cooperation with family, friends, neighbors
    e. Should we reconsider economic conditions for renewable energy companies

  9. Why I must write a book?
    1. To make my life easy
    - Less explaining
    - Easier to get paid
    - Easier to attract clients
    2. To demonstrate my expertise
    3. To open the conversation with other experts and potential clients
    - I think reaching out to my ideal clients and asking them to review the book will be a very good way to start the conversation
    - I am already working on establishing my expertise. Writing the book and contacting other experts will support this.
    4. To have another front-end product
    5. So I can sell more tickets to my front end trainings
    6. It will be good for my ego (Max Hirschel, author, nice to meet you)
    7. It will structure my knowledge
    8. It will support my blog (and my blog will support my book)
    9. It will allow for cooperations that are now outside of my reach ( I am thinking of national chains that could work with my book as well)
    10. It is something I always wanted to do.
    11. You never ever have to explain what you are doing
    -- Just give the book (I will call you in a week)
    -- Call them back. Just don't ask if they read it.
    12. A book becomes a client magnet.
    -- Bring them to your opt-in or front end
    13. You are the expert. (picture on the back cover)
    -- If you wrote the book, you must know what you are talking about.
    -- The car mechanic story. Just because everyone has that lying around, they become a recognised expert. Just think how it will feel to bring your car there.
    14. It separates you from the crowd.
    -- All coaches look the same. But when you have a book!!!!
    -- The computer lawyer story. Nisandeh had her as a lawyer, as well as the companies he had trouble with. She just solved every problem without going to a court, with both parties paying.
    15. Book is a media magnet. The press love new books.
    16. Be invited to speaking gigs

    Why I did not publish my book so far
    The main one is that I do not find the time and it is the fault of all the people around me who are not supporting me to find time (Yes, I read it and I see how it's bullshit to blame it on others, but that is still my reason.)
    - No time
    - Not the right subject
    - Not for me
    - No one wants the book I can write about
    - boring
    - no one is supporting me to find time
    - it already exists
    - why should I write it
    - all the other things are more important.

    2 words that demonstrate my expertise
    coach website

    FAQ
    Man, there are so many questions. Some vague, some direct. And many of them are very useful for small products or handouts. Interesting to see what I can do with them in a book!

    Technical - simple
    - I get the same photo on each page. How do I get rid of it?
    - When I test the ordering process, it prefills my email address. Why?
    - How do I get those pretty little icons? (fontawesome)
    - I made a page in word. Where is the download button?
    - How do I record video for my website?
    -How can I stop the comment spam from coming in?
    -Do I need privacy statements, cookie notice, algemene voorwaarden? Where do I get it?
    -I want to create something that looks like this, how do I proceed?
    - can I change the color of the background?
    - how do I remove the branding from the theme?
    -Which page do I login again?
    -How can I put a fancy slider on my website?
    -How can I put under construction on my website?
    - how do I change the date of my product?
    - can I cancel my pricey provider and use a cheaper one?

    Tactical - how to use the computer/browser/wordpress
    - Sometimes I get lost in what I am doing. How do I find the correct page again?
    - I want an emailaddress @my-domain. How do I do this
    -How can I work faster in my browser? (Tabs)
    -How can I work faster in my browser? (Keyboard shortcuts)
    -I want to do this specific thing that my site has not been made for. Can you write some code for it?

    Marketing - how to use the website/promote the coaching business
    - I have a page. What are the subpages and should I make them?
    - What is the goal of this training/day/session/exercise?
    - How do I create a game for this purpose?
    -- teamwork
    -- team building
    -- recognising fears/doubts/resistance
    - How do I get my clients to do their homework?
    - How do I get to my goal of ....?
    -- Finding clients
    -- Developing a training
    -- Making a website
    -- Selling my training
    - What do I say on my website/ in my video?
    -Which pages should I have?
    -Should I accept payment on my website?
    -which photos do I need?
    - which price should I use?
    - can I be excused from sending a newsletter?
    - how often should I blog?
    -How do I structure my learning information?
    - how can people find my website?

    Personal leadership
    - My website is not ready yet. Can the world already see it?
    - How can I do things on time?
    - How can I handle all the incoming noise in my life?
    - How do I handle everything going on in my life and not burn out?
    - How can I experience rest?
    - How do I solve the petty things that stop me?
    - How do I choose what is important?
    - how do I get to writing?

  10. Menno Steenland My Expert Book
    1. Waarom u een expertboek moet publiceren; Ik wil een expertboek publiceren omdat ik verhaal te vertellen heb. Een verhaal waardoor ik de doelgroep van lezers kan inspireren om binnen mijn expertise de kansen zien om hun resultaat beter te maken. Hun resultaat beter maken in minder tijd.

    2. Waarom je je expertboek nog niet hebt gepubliceerd; Voor mij zijn de belangrijkste redenen dat ik mijn verhaal niet goed vind om te delen met anderen. Hoewel ik voor mijzelf al wel schrijf, ben ik door Alexander Meijer erop gewezen dat door het schrijven voor anderen mijn expertise scherper en beter wordt. Vanuit zijn enthousiasme ben ik gaan bedenken wat waar ik expert ben. Zeker als je niet in één onderwerp uitblinkt, is het nog een zoekt tocht wat maakt mij een expert.
    Ben nu op het punt gekomen dat mijn verhaal de moeite waard is om te vertellen en dat ik het ook wil vertellen aan de doelgroep.

    3. Mijn expertisegebied:
    Door verbinden van sectorale talen, kennis en vaardigheden te combineren met mijn enthousiasme, inlevend luisteren en helicopterview het gemeenschappelijk doel bereiken.

    4. 25 vragen die u vaak worden gesteld en Organiseer deze vragen in de juiste categorieën

    Persoon
    1. Waar sta je over vier jaar?
    2. Waar blijkt je verbinden uit?
    3. Wanneer ben jij tevreden?
    4. Ben je drammerig om je doel te behalen?
    5. Wanneer sluit jij de luiken?
    6. Waar wordt jij blij van?
    7. Wat doe je sporten?

    Expertise
    8. Waar blijkt je expertise uit en hoeveel jaar werk je in de vastgoed sector?
    9. Hoe zorg je dat je je kennis op to date houdt?
    10. Wat maakt jouw nu de beste kandidaat?
    11. Waarom kende ik je expertise niet?
    12. Hoe kun je je netwerk voor ons inzetten?
    13. Welke kennis ontbreekt bij je?
    14. Wat maakt jou goed in je vak?
    15. Hoe zorg je voor energie in het team en beter functioneren van het team?
    16. Waarom geef je les aan jonge talenten?
    17. Waaruit blijkt je maatschappelijke betrokkenheid en kun je voorbeelden daarvan geven?

    Proces
    18. Waar sta je over vier jaar?
    19. Kun je aan de hand van STARR methode jouw managen van kennis onderbouwen?
    20. Wanneer kun je beginnen?
    21. Waarmee begint jouw proces?

    Risico’s
    22. Hoe zorg je voor het resultaat?
    23. Waar kom je vandaan?
    24. Waarom werk jij bij je huidige opdrachtgever nog?
    25. Spreek je ook Fries?
    26. Waarom ben je nog geen directeur?

  11. 1. List all the reasons: why you must publish an expert book
    - I get to learn a lot
    - I can tell other people about what I know and what I have learnt
    - It helps me to gather my thoughts and write a coherent story
    - An expert status helps me to get even more credibility
    - Showing (potential) customers we know what we are talking about
    - Stand out in a branche where there are more and more greenwashing companies are active

    2. List all the reasons (and excuses): why you didn’t publish your expert book yet
    There is only one reason (not an excuse) and that is time. I have too much work for one person already. But I have promised myself I will start this year. Every 'project' starts with taking the first step.

    3. Find one or two words to CLEARLY communicate your area of expertise
    Sustainable lifestyle

    4. Make a list of (at least) 25 questions you are asked often (FAQs) about your expertise that answering them can deliver tons of value to your prospects, clients and readers
    - What is a sustainable lifestyle
    - What is the definition of sustainable
    - What makes a lifestyle sustainable
    - Why is a sustainable lifestyle important
    - What are sustainable lifestyle habits
    - What are sustainable lifestyle ideas
    - How do I know how sustainable I live
    - Is natural life sustainable
    - Is there a difference between a green and a sustainable lifestyle
    - What happens if we don't live sustainably
    - What is the status on global warming et cetera and what happens if we do not do anything
    - Where do I start
    - What is the difference between normal cotton and biocotton and why is biocotton more sustainable
    - What kind of natural materials do you have
    - Why do we have to eat less meat. Is meat not sustainable. If not, why not
    - What are sustainable brands
    - How do I know if a brand is sustainable?
    - What is slow fashion?
    - What is the difference between slow and fast fashion
    - Is a sustainable lifestyle more expensive and if so, why?
    - Are all natural materials sustainable?
    - What are microplastics and why are they bad
    - What are the most poluting things?
    - What is the plastic soup?
    - Why is plastic bad? We can recycle it.
    - What can we do to diminish plastic?
    - What are bioplastics and are they better for the environment?
    - What kind of certificates do you have for sustainable products?
    - What is the difference between the certificates
    - How can I live sustainably if I do not have a lot of money?
    - What is Greenwashing and how to I know if a company is greenwashing?

    5. Organize these questions in appropriate categories

    What as in everything to do with a definition of sustainable lifestyle
    - What is a sustainable lifestyle
    - What is the definition of sustainable
    - What makes a lifestyle sustainable
    - What are sustainable lifestyle habits
    - Is natural life sustainable
    - Is there a difference between a green and a sustainable lifestyle

    Why a sustainable lifestyle
    - Why do we have to eat less meat. Is meat not sustainable. If not, why not
    - Why is a sustainable lifestyle important

    Easy ideas on how to live more sustainably
    - What are sustainable lifestyle ideas
    - Easy tips
    - Where do I start
    - How can I live sustainably if I do not have a lot of money?
    - Is a sustainable lifestyle more expensive and if so, why?

    Sustainable Fashion & materials/products
    - What is slow fashion?
    - What is the difference between slow and fast fashion
    - Are all natural materials sustainable?
    - What is the difference between normal cotton and biocotton and why is biocotton more sustainable
    - What kind of natural materials do you have
    - What are sustainable brands
    - How do I know if a brand is sustainable?

    What if
    - What happens if we don't live sustainably
    - What are the most poluting things?
    - Is it not too late already
    - What is the status on global warming et cetera and what if we do not do anything

    Plastics and how much plastic there is
    - What is the plastic soup?
    - Why is plastic bad? We can recycle it.
    - What can we do to diminish plastic?
    - What are bioplastics and are they better for the environment?

    Certificates. Why, how and what
    - What kind of certificates do you have for sustainable products?
    - What is the difference between the certificates

    Greenwashing
    - What is Greenwashing and how to I know if a company is greenwashing?

  12. Question 1 - Reasons why you must publish an expert book:
    1. Enforce my expert position
    2. Best business cards EVER.
    3. ideal clients find me
    4. Frond-end product
    5. To share how I solved my problem and now they can too
    6. So others don’t have to figure out this problem themselves
    7. To overcome my fear of writing a book
    8. To trace back my own steps of progress
    9. Writing the book on the subject I want is probably proof of work.
    10. To make writing my second book easier

    Question 2 – Why you didn’t publish your expert book yet
    1. Fear
    2. Not a good subject
    3. Not feeling confident about a good subject

    Question 3 - Area of expertise:
    Martial Arts (Sibpalki, Korean Kung Fu)

    Question 4 / 5 - 25 questions you are asked often/Categories:

    Confidence/Usability
    1. Does Korean Kung Fu help me fight in the streets?
    2. Does Korean Kung Fu gives me more confidence
    3. Does Korean Kung Fu makes me stronger?
    4. Does Korean Kung Fu makes me muscular?
    5. Does Korean Kung Fu help my kid not get bullied at school?
    6. Is Korean Kung Fu Self-defense?
    7. Does Korean Kung Fu help me lose weight?
    8. Is Korean Kung Fu effective?

    Theoretical
    9. Is Korean Kung Fu like Chinese Kung Fu?
    10. Are there movies about Korean Kung Fu?
    11. Is Korean Kung Fu a sport?
    12. Is Korean Kung Fu the best Korean martial arts?
    13. How old is Korean Kung Fu?
    14. What’s the strongest martial arts?
    15. Is Korean Kung Fu the official name?
    16. Is Korean Kung Fu better then MMA?

    Practical
    17. Does Korean Kung Fu work wilt a belt system?
    18. Can you learn Korean Kung Fu quickly?
    19. Does Korean Kung Fu involves weapons?
    20. How many weapons involve Korean Kung Fu?
    21. How long does it takes to learn Korean Kung Fu?
    22. Do I need special training to start Korean Kung Fu?
    23. What age can you start with Korean Kung Fu?
    24. Can I practice Korean Kung Fu alone?
    25. Can I practice Korean Kung Fu through videos?

    These questions aren’t all faqs. I really had to come up with them or get them generated more or less by the internet. These aren’t questions I feel I can answer with a lot of value, as I already explained to Nisandeh. I hope tonight’s training will help me get some new perspectives. Otherwise, I’ll just have to stick to the ‘old’ system and maybe use the ‘new’ system on a different subject in the future. All knowledge is welcome.

  13. 1. List all the reasons: why you must publish an expert book
    • To establish an expert position
    • To attract prospects
    • To gain trust and credibility
    • To leave a legacy
    • Use the information in other formats (blogs, live event etc.)
    • To get interviewed about my expertise (more exposure)
    • Get speaking engagements
    • To get more publicity
    • To open doors
    • To learn from it myself
    • For passive income
    • As a marketing tool
    2. List all the reasons (and excuses): why you didn’t publish your expert book yet
    • There are a lot of good books on the topic already
    • I don’t have a big audience of readers
    • Not exactly knowing if it is interesting enough
    • It is not really a priority
    • Limiting beliefs
    • I’m busy with other projects
    3. Find one or two words to CLEARLY communicate your area of expertise
    French business
    French mentality
    French start-up
    Starting in France
    Working with France

    4&5. Make a list of (at least) 25 questions you are asked often + organise them in categories

    Starting in France:
    Why should I do business with France?
    What are the business opportunities in France?
    How can I start a business in France?

    Expanding business to France:
    How do I find collaboration partners?
    Do I need an agent in France?
    How do I engage an agent there?
    Where can I get French speaking Dutch staff?
    How do I hire French speaking staff?
    How do I attract French clients to my website?
    What’s the best way to get French clients?

    Collaboration with existing clients:
    How do I handle quality complaints of my client?
    How do I handle delivery complaints of my client?
    How do I manage payment problems?
    What are the payment terms in France?
    How do I write a good French letter on... [topic 1,2,3]?
    How do I write a good French e-mail on... [topic 1,2,3]?
    What relationship gifts can I give my French business partner?

    Meeting French clients and prospects:
    What do I say or do during a first meeting with a client?
    Why are the French so distant?
    How do I get my French prospect to call back after my offer?
    How should I communicate with the French?
    How do I prepare for a French meeting?
    How much time a French meeting takes?
    Do I need to learn French when doing business with France?
    Why don’t the French just communicate in English?
    What social media should I use for France?
    What are the rules for French business meals?
    Why does my French client react vaguely to my business proposal?

  14. Reasons Why to publish

    To be(come) the authority on conscious public leadership.
    To get free publicity.
    To be able to share my knowledge I am already sharing in training and masterclasses
    To have an ideal client magnet.
    To differentiate me from other trainers or professors in my field of expertise.
    To get paid more for a keynote or lecture about the topic.
    To have a reason (creating a book) through which I have to organize / structure my information and wisdom on the topic especially for my ideal clients.
    To change the world by creating more and more conscious public leaders/leadership.
    To help others to become conscious public leaders.
    To leave a legacy.
    To write a book that is not out there.

    Reasons why not to publish

    No time
    Doubt about the right angle
    Doubt yourself
    Too much perfectionism

    PS. I allready published a book about the secret (G.E.H.E.I.M.) of the citymanager.

    3. ‘Leadership development in government organizations’ or better ‘Doctor for government organizations’, short: ‘Government Doctor’.

    4. Frequently Asked Questions
    What do you like about being a municipal secretary?
    How do you lead a municipal organization?
    How do you initiate a change / movement in a municipal organization? How do you, as a municipal secretary, initiate a sustainable change / movement in a municipal organization?
    How do you put together your group of managers (management team)?
    Why are you conducting all those job interviews yourself?
    What does your day as a municipal secretary look like?
    How do you keep yourself sharp and prepared when you have to shift so much every day?
    How do you manage as a municipal secretary in that political-administrative environment?
    How do you become a municipal secretary?
    What would you do in my case?
    As a municipal secretary, how do you deal with the political pressure that is exerted on you on a daily basis?
    How do I ensure that I do not allow myself to be overwhelmed by political-administrative pressure?
    What can I do as a municipal secretary to protect my employees?
    How do I get my message across to the resident?
    Who will take care of me while I take care of others?
    How can I get out of these endless yes/no discussions in politics and have constructive conversations?
    What is the secret of the job of municipal secretaries?
    How do you organize good contradiction to administrators and politicians?
    What is official integrity and how do you monitor that integrity?
    How do you develop professionalism and collegiality of officials of government organizations?
    How do you develop professionalism and collegiality of managers of government organizations?
    How do you develop the professionalism and collegiality of directors of government organizations?
    What is your golden formula for making civil service organizations better?
    How do you manage stubborn professionals in a complex political-administrative context?
    How do you bring peace of mind to complex political-administrative files within and between government organizations or its residents? How do you do that?
    What is Conscious Public Leadership?
    What does a conscious public leader look like?
    What is (the quality of) professionalism in public administration?

    5. Categorization questions

    Conscious public leadership
    - What is Conscious Public Leadership?
    - What is (the quality of) professionalism in public administration?
    - What is official integrity and how do you monitor that integrity?
    - What is the secret of the job of municipal secretaries?

    The Characteristics of a Conscious Public Leader
    - What does a conscious public leader look like?
    - How do you become a municipal secretary?
    - How do you make sure you stay sharp and prepared when you have to switch so much every day?
    - How do you manage as a municipal secretary in that political-administrative environment?
    - How do I ensure that I do not allow myself to be overwhelmed by political-administrative pressure?
    - How do you, as a municipal secretary, deal with the political pressure that is exerted on you on a daily basis?
    - How do you organize good contradiction to administrators and politicians?
    - How can I get out of these endless yes/no discussions in politics and have constructive conversations?
    What do you like about being a municipal secretary?
    What does your day as a municipal secretary look like?

    The approach of a conscious public leader (leadership development)
    - How do you bring peace to complex political-administrative files within and between government organizations or its residents? How do you do that?
    - How do you develop professionalism and collegiality of officials of government organizations?
    - How do you develop professionalism and collegiality of managers of government organizations?
    - How do you develop professionalism and collegiality of directors of government organizations?
    - What can I do as a municipal secretary to protect my employees?
    - How do I get my message across to the resident?
    - What would you do in my case?

    Organizational development of government organizations
    - What is your golden formula for making civil service organizations better?
    - How do you lead a municipal organization?
    - How do you initiate a change/movement in a municipal organization? How do you, as a municipal secretary, initiate a sustainable change / movement in a municipal organization?
    - How do you put together your group of managers (management team)?
    - Why do you conduct all those job interviews yourself?

    1. I’m sorry, Alexander…
      No one ever searched for “government doctor” in Google for anything but a salary of a doctor employed ny a government (mainly India).

      Please read my examples in the instructions, and my feedback to everyone else.

      This 2-word term is the most important part in order to use my expert book strategy, so get it right…
      This is the term that people ACTUALLY type into Google in order to find something about your area of expertise.

      1. You are so right!

        Tnx for pointing that out to me. Point taken 😉

        My two words are:
        Government Leadership

        What I do, is making leadership in governments clear and manageable (helder en hanteerbaar). As well as for mayors and elderman or politicians as for civil servants (public professionals; in Dutch: ambtenaren).

        We (civil servants) service the democracy and its citizens, but we - as government (organization) - are not. We make democracy work (by our conscious public leadership)!

        Big hug 🤗 Alexander

  15. 1. List all the reasons: why you must publish an expert book:
    * I want to become THE expert in my business
    * I want to go in the depth of my topic
    * I want to be searched for instead of be on “the hunt” of ideal clients
    * I want to write the book I wished I would have read
    * This book is the best business card there is
    * I want to start building up my legacy

    2. List all the reasons (and excuses): why you didn’t publish your expert book yet:
    * I have not decided what will be my expertise yet
    * I have many topics of interest and am not able to decide which one will help me to best build my business
    * I am starting a new business and I will wait to have the results of my target audience research to write my expert book based on their pains and wants
    * Until now I did not see the importance of publishing an expert book
    * I thought writing a book was an overwhelming endeavor that would take years of research
    * beautiful Life happenings that have priority above my career

    3. Find one or two words to CLEARLY communicate your area of expertise
:
    Short term expertise: Entrepreneurship for Moms
    Long term expertise: Serial Entrepreneurship

    4. Make a list of (at least) 25 questions you are asked often (FAQs) about your expertise that answering them can deliver tons of value to your prospects, clients and readers:
    I have not build my entrepreneurial expert position yet, but I think of the following FAQ-questions:
    1. What is “the science” behind successful entrepreneurship?
    2. Can everyone become a successful entrepreneur?
    3. What is Success?
    4. What does it take to become an entrepreneur?
    5. What are the different types of entrepreneurs?
    6. How do I validate my idea?
    7. Where do I start building my company?
    8. How should I develop my vision?
    9. Why become an entrepreneur?
    10. How do I find my life purpose and my entrepreneurial compelling why?
    11. What do I need to start a home business?
    12. How to find balance between personal life and business life?
    13. How do Increate a business system that empowers my business and my life?
    14. How do I create a product / service?
    15. How do I hire people?
    16. What business entity should I choose?
    17. Why, when and how should I create a website?
    18. What is the value of a business logo and corporate identity?
    19. How do I make sure that my business becomes Pandemic proof?
    20. How do I generate passive income?
    21. How do I become financial free?
    22. How do I build a healthy company culture?
    23. What is the difference between a company’s vision, mission and values?
    24. What does it mean to bootstrap and why should I do that?
    25. What is the most valuable advice you can give in starting a business?

    Organize these questions in appropriate categories
    I. Compelling Why
    II. Vision, Mission and Values
    III. Pain and Problem to solve
    IV. Target Audience research
    V. Product/Service validation (trial and error, resilience)
    VI. Product or Service creation
    VII. Adjustment and growth
    VIII. Scaling options
    IX. Exit strategy
    X. Balance between personal and business life
    XI. Dealing with success

    1. You will find out, Maru, than no one is looking for “entrepreneurship for moms” but “mom business” is much more searched for.

      And about “serial entrepreneurship” no one is looking for it, and although there are many searches for “serial entrepreneur” they’re almost always accompanied by the name of the entrepreneur (e.g. Elon Musk Serial Entrepreneur”…)

      Something to keep thinking and refining… what do people search for.

      1. Thank you so much Nisandeh. This is an eye opener.
        I upfront apologize for my ignorance (not a question for an expert), but where do YOU search the words that are the most searched for?

        Googling, I came across Google Trends: https://trends.google.com/. But I can not find statistics easily.

        Is there any other tool that you recommend?

        Many thanks in advance

        1. Of course there is…
          Two of them actually, and I’m gonna share them in the workshop.
          But they’re of no use if you don’t come up with reasonable terms that people would actually search for.

          1. Can’t wait to the workshop tonight!

            Then the right question is: how to come with reasonable terms that people search for?

            Personally, since I do not watch TV, news or engage in social media, I find it hard to guess…

            But I would just do some serious Target Audience research and the results will provide real words people are searching for (pains/trends). That instead of guessing/assuming.
            Is that in the right direction?

  16. Why you must publish an expert book
    • Legacy: I have so much to give and there is massive need for it
    • Business sense: it’s the best way to build one’s expert positioning

    Why you didn’t publish your expert book yet
    • Other priorities in my life: funerals, grieving, my own process
    • “I’m not good enough” attacks

    One or two words to CLEARLY communicate your area of expertise (public speaking, team building, weight loss, dog training, online marketing, Facebook ads, relationship advice)
    Burnout prevention (for women)

    Make a list of (at least) 25 questions you are asked often (FAQs) about your expertise that answering them can deliver tons of value to your prospects, clients and readers
    1. How to deal with shame
    2. How to deal with life dark moments
    3. How to move from victimhood to loving what is
    4. How to deal with people who drain your energy
    5. What to do if you feel stuck in life
    6. What to do if unhappy with the now
    7. How to be compassionate even if still angry
    8. How to set healthy boundaries
    9. How to stop being the saviour of everyone
    10. Strategies to honour your own success
    11. How to release perfectionism
    12. How to stop being afraid of other women
    13. How to stop looking for approval
    14. How to quiet your inner critic
    15. How to stop thinking “I’m not good enough”
    16. How to feel confident in any situation
    17. How to distinguish insecurity from intuition
    18. How to overcome insecurities
    19. How to doing everything for everyone else
    20. How to say no
    21. How to stop rushing
    22. How to stop your job taking all your life
    23. When is time to quit
    24. How can I stop repeating what my ancestors (mom) did/do?
    25. Why am I still looking for approval?
    26. How to stop caring for what “they” say?
    27. Why do I still say “yes” when I’m wanting to say “no”?
    28. Why is my agenda full of things that don’t make me happy?
    29. How can I have more energy?
    30. What can I do when I’m triggered?


    Organize these questions in appropriate categories
    Boundaries
    1. How to deal with people who drain your energy
    2. How to be compassionate even if still angry
    3. How to set healthy boundaries
    4. How to doing everything for everyone else
    5. How to say no
    6. How to stop rushing
    7. Why do I still say “yes” when I’m wanting to say “no”?
    8. Why is my agenda full of things that don’t make me happy?

    Ancestors
    1. How can I stop repeating what my ancestors (mom) did/do?

    Confidence
    1. How to deal with shame
    2. How to release perfectionism
    3. How to stop being afraid of other women
    4. How to stop looking for approval
    5. How to feel confident in any situation
    6. How to distinguish insecurity from intuition
    7. How to overcome insecurities
    8. Why am I still looking for approval?
    9. How to stop caring for what “they” say?

    Presencing:
    1. Strategies to honour your own success

    Inner Critic
    2. How to quiet your inner critic
    3. How to stop thinking “I’m not good enough”

    Identity shifting: values, purpose, meaning
    1. What to do if you feel stuck in life

    Day planning
    1. How can I have more energy?

    Life planning
    1. How to stop your job taking all your life
    2. When is time to quit

    Helping others
    2. How to stop being the saviour of everyone

    When the shit hits the fan
    3. How to deal with life dark moments
    4. How to move from victimhood to loving what is
    5. What to do if unhappy with the now
    6. What can I do when I’m triggered?

  17. Reasons Why:

    To be(come) the authority on conscious public leadership.
    To get free publicity.
    To be able to share my knowledge I am already sharing in trainings and masterclasses
    To have an ideal client magnet.
    To differentiate me from other trainers or professors in my field of expertise.
    To get paid more for a keynote or lecture about the topic.
    To have a reason (creating a book) through which I have to organize / structure my information and wisdom on the topic especially for my ideal clients.
    To change the world by creating more and more conscious public leaders/leadership.
    To help others to become conscious public leaders.
    To leave a legacy.
    To write a book that is not out there.

  18. Hello Nisandeh and team,
    Thx for the change to do the course.

    List all the reasons: why you must publish an expert book;

    -It is for me important to be an seen as an expert-
    -for my own significance
    -to contribute to the world and a Lecacy
    -I want to complete my mission, bucket list
    - I like to think and read about logistics in a dental practice, a hobby


    List all the reasons (and excuses): why you didn’t publish your expert book yet;
    
-Time
    -Not the right schedule
    -Other things are more important


    Find one or two words to CLEARLY communicate your area of expertise

    Dentist Mentor
 (real name Tandarts Business Mentor)

    Make a list of (at least) 25 questions you are asked often (FAQs) about your expertise that answering them can deliver tons of value to your prospects, clients and readers;
    1.How can I easy talk about money?
    2. Practicemanager in the office yes or no?
    3.Planning of agenda, what is the best way?
    4. How to delegate to prevention-assistant?
    5. How to delegate to hygienist?
    6. Best way to talk orthodontics to patients by assistants?
    7.What is the best roadmap for invisalign?
    8.What happens before the counter and behind the counter?
    9. All the steps of the patient journey?
    10 Specify the steps of the patient journey?
    11 Is the waiting room a waiting room?
    12 How to Manage waiting time?
    13 Where in the practice can you efficient use timemanagement?
    14 What are the best telephone skills?
    15 what is the best to handle pain emergencies on the telephone?
    19 How to discuss with suppliers?
    20 How to use a yearly calendar and why?
    21 What are the best thing to do with the team on a day-out?
    22How to manage your own money?
    23 What is leadership?
    24 How to use words, tonality, body language in the practice?
    25 what are the no go words??
    26 What is cashflow, ebitda?
    27 when to sell your practice?
    28 Sell your practice to a dental company, private equity, associates, do not sell?
    29 How to use the six human needs?
    Organize these questions in appropriate categories

    Financial
    26 What is cashflow, ebitda?
    27 when to sell your practice?
    28 Sell your practice to a dental company, private equity, associates, do not sell?

    Team
    21 What are the best thing to do with the team on a day-out?

    Leadership
    19 How to discuss with suppliers?
    22How to manage your own money?
    23 What is leadership?
    24 How to use words, tonality, body language in the practice?

    Marketing
    16 When are you on brand and of brand?
    17 What is a brand?
    18 the best social media for a dentist?

    Selling
    1.How can I easy talk about money?

    Systems
    2 Practicemanager in the office yes or no?
    4. How to delegate to prevention-assistant?
    5. How to delegate to hygienist?
    6. Best way to talk orthodontics to patients by assistants?
    7.What is the best roadmap for invisalign?
    8.What happens before the counter and behind the counter?
    9. All the steps of the patient journey?
    10 Specify the steps of the patient journey?
    11 Is the waiting room a waiting room?

    14 What are the best telephone skills?
    15 what is the best to handle pain emergencies on the telephone?

    Scheduling
    3.Planning of agenda, what is the best way?
    12 How to Manage waiting time?
    13 Where in the practice can you efficient use timemanagement?
    20 How to use a yearly calendar and why?

  19. 1. List all the reasons: why you must publish an expert book;


    For my expert position
    As a business tool
    For sharing my knowledge and help other people
    Use it as input for an online training

    2. List all the reasons (and excuses): why you didn’t publish your expert book yet;


    Procrastination
    Limiting beliefs
    Everything is already said and written about this subject
    Searching for tone of voice

    3. Find one or two words to CLEARLY communicate your area of expertise


    Wine education

    4. Make a list of (at least) 25 questions you are asked often (FAQs)

    1. When is a wine ‘good’?
    2. When is a wine ‘bad’?
    3. Which country produces the best wines?
    4. Why is one wine more expensive than another?
    5. What do they mean with the old and the new wine world?
    6. How is rose wine made?
    7. How does a wine become sweet?
    8. What are tannins?
    9. What is a “corked” wine?
    10. What is better? Natural cork or screwcap?
    11. What is the best temperature of serving wines?
    12. What are the legs and tears in my wine glass?
    13. What is wine aroma?
    14. How did my wine get these aroma’s?
    15. What is the after taste of wine?
    16. What is the difference when putting wine in a carafe?
    17. Does it help to let the wine breathe?
    18. What is the best way to store my wines?
    19. How long can I preserve an open bottle of port wine?
    20. How long can I preserve an open bottle of wine?
    21. Which wine is better to store?
    22. What does the year on a wine label mean?
    23. What about sulfites?
    24. Do I get headache from sulphites?
    25. Are there sulphites in organic wines?

    5. Organize these questions in appropriate categories

    5.1 Buying wines

    When is a wine ‘good’?
    When is a wine ‘bad’?
    Which country produces the best wines?
    Why is one wine more expensive than another?
    What do they mean with the old and the new wine world?
    What does the year on a wine label mean?
    What is better? Natural cork or screwcap?

    5.2 Serving wines
    What is the best temperature of serving wines?
    What is the difference when putting wine in a carafe?
    Does it help to let the wine breathe?

    5.3 Tasting wines

    What are the legs and tears in my wine glass?
    What is wine aroma?
    How did my wine get these aroma’s?
    What is a “corked” wine?
    How does a wine become sweet?
    How is rose wine made?
    What are tannins?
    What is the after taste of wine?
    What about sulfites?
    Do I get headache from sulphites?
    Are there sulphites in organic wines?

    5.4 Cherish your wines

    Which wine is better to store?
    What is the best way to store my wines?
    How long can I preserve an open bottle of port wine?
    How long can I preserve an open bottle of wine?

  20. 1 I want to publish an expert book, because if I stop in a few years all the knowledge gathered will disappear.

    2 There was no need yet to publish such a book, because I published manuals on part topics.

    3 Bookbinding at scale 1:12.

    4
    Which paper do you use?
    Which glue is the best glue to use?
    Which yarn, cover material, leather do you use?
    Can you learn us to skive leather?
    How can we decorate the covers with golden letters?
    Can you teach us gold edging?
    Can you explain to us how we can make the layout so that we can print double-sided with our own computer?
    Can you teach us to make a medieval gothic book?
    How do you make you closures?
    How do you age your paper?
    How do you cut your bookblocks straight?
    How do you make spine ribs?
    How do you sew the signatures?
    What is endpaper and is this a different paper compared to the paper used for the bookblock?
    Which cardboard is the best to use for the cover?
    How can we make a pop-up book?
    Which knive is the best to cut paper?
    How can we fix glue errors?
    How can I fix a wrongly sewn-in section in a book?
    Why is headband, endpaper and gold edging used in bookbinding?

    5
    History of bookbinding,
    Tools and material, specialized for 1:12 scale bookbinding.
    List of bookbinding terms
    Bookbinding techniques of the different centuries focused on miniature books.
    - starting with a simpel book.
    Mistakes and how to correct them.

  21. Why I must publish an expert book
    To get better answers
    to organisme myself better
    to get a structure for trainings/ workshops
    to get topics for videos/ blogs etc
    great business card
    legacy
    to show persistence
    to become millionaire (oh no...well not directly...:D)
    to get better clients and projects
    to start selling merchandise
    to test ones relationship 😀

    Why I didn't yet
    I published a visual card-set
    Am finishing a book about product owners

    But the reasons I didn't do it earlier are:
    scared of writing (although i start liking it!)
    scared of not finishing (although now I know I can)
    scared of peoples opinions (always)
    and I still face these. Also for video's etc.

    Area of expertise
    Agile coach/ scrum master/ facilitator (of change) (or organization and change (change management)/ change interventionist)
    I mostly use facilitator of change or change interventionist

    25 questions I am often asked (categorized)
    (I have another book in my head, about design sprint weeks, the product I want to sell more off)

    How does scrum work/ What is scrum?
    What is the difference between Agile and scrum?
    Do you also know ITIL, Lean, Kandabn, Safe... etc?
    Why is the scrum-proces so tightly organized, how can I choose my owen work/ what to do?
    What is a product? Wat is the difference between a project and a product. And why does that matter?
    How do we create a Product Backlog?
    But we already have a backlog, what is the difference?

    We organized a 'scrum week', but now we are stuck, can you help us out?
    What is the value of a scrum-week?
    How do we organise a scrum week?
    Who do we need?
    I can never get my people 'free' for two weeks. So now what?
    Where to find a proces owner/ product owner?
    How to 'turn-on' management?

    How can we organize this week in the best way?
    Can you tell us something about storytelling?
    What are the best types of workshops to do?
    How to facilitate this week?
    How can we involve stakeholders?
    How can we make it fun and useful?

    That doesn't work here like that!
    Can we als do it scrum-like?
    Why are you so tough on us?
    Why do we need to involve clients/ stakeholders/ other departments?
    When do we finally involve the clients/ stakeholders/ other departments?
    How can I get less busy?
    Why is it here such a mess/ shit show?

    How do we create ownership within the teams?
    How do we increase the collaboration within the team?
    How do we increase collaboration between the teams?
    What does it take to get everybody enthusiastic?
    How can we control/ direct the work (eg people) better?

    We cannot prioritize here!
    How do we structure/ organize the work?
    How do we organize ourselves/ the teams?
    How can we create an overview of all the at-hand work?
    How can we get results?

    Can you help us to talk in a different way to each other?
    Can you help to build trust?
    Can you help find a strategy?
    What's wrong with low-hanging fruit?
    Can you build an OBEYA for us?

    1. I believe, Bas, that no one ever searched in Google for “facilitator of change” or “change interventionist”.
      However, “scrum” and “agile” are terms that are searched a lot as areas of expertise.
      I suggest you stick to those.

      1. Yeah- It ll be more the following as Google search items i guess:

        Scrum
        Agile
        Change management
        Team collaboration
        Effectivity and efficiency

  22. 1. List all the reasons: why you must publish an expert book;

    - Be recognised as the expert in my field
    - Generate passive income
    - Attract more clients
    - Explain my process and ideal clients
    - Get media attention
    - Get some of the more tedious work done by others

    2. List all the reasons (and excuses): why you didn’t publish your expert book yet;

    - No time
    - Too much work
    - Don't know how to start
    - Self doubt
    - Too busy with other things

    3. Find one or two words to CLEARLY communicate your area of expertise

    Book publishing

    4. Make a list of (at least) 25 questions you are asked often (FAQs) about your expertise that answering them can deliver tons of value to your prospects, clients and readers;

    4.1 Should I self-publish my book or find a publisher?
    4.2 How can I get attention to my book?
    4.3 Do I need an editor or can I do this myself?
    4.4 What types of editing are there?
    4.5 Do I need a proofreader or can I do this myself?
    4.6 Do I need a formatter or can I do this myself??
    4.7 Can I design my own cover or do I need a cover designer?
    4.8 What are the requirements for covers?
    4.9 What is the difference between a printed book and an ebook?
    4.10 How long does it take to get my book edited?
    4.11 How long does it take to get my book proofread?
    4.12 How long does it take to get my book formatted?
    4.13 How long does a cover author need to create a cover?
    4.14 How do I market my book?
    4.15 How do I stand out from the crowd?
    4.16 How can I get my book in physical book stores?
    4.17 How can I make sure I don't pay too much to a publisher?
    4.18 Who can help me with illustrations in my book?
    4.19 What size should I make my book?
    4.20 What font and font-size should I use?
    4.21 Should I publish my book in color or black-and-white?
    4.22 What type of paper should I publish my book on?
    4.23 Should I go with a printer or use print-on-demand?
    4.24 How do I find a good editor?
    4.25 How do I find a good proofreader?
    4.26 How do I find a good formatter?
    4.27 What is a reasonable price for editing?
    4.28 What is a reasonable price for proofreading?
    4.29 What is a reasonable price for formatting?
    4.30 What is a reasonable price for cover art?
    4.31 What can I expect from a publisher?
    4.32 Where can I find a good publisher?
    4.33 What are good ways of making sure my book gets attention?
    4.34 Do I need a launch team?
    4.35 How can I get reviews?
    4.36 How do I deal with negative reviews?
    4.37 What are the pros and cons of self-publishing?
    4.38 What are the pros and cons of using a publisher?
    4.39 How can I get my ebook in online bookstores?
    4.40 Which publishing platforms should I use?
    4.41 Should I use illustrations in my book?
    4.42 What kind of illustrations do I need for different kinds of books?
    4.43 What about royalties?
    4.44 What price should I ask for my book?

    5. Organize these questions in appropriate categories
    Categories:
    1. Self-publishing versus going through a publisher
    4.1 Should I self-publish my book or find a publisher?
    4.9 What is the difference between a printed book and an ebook?
    4.31 What can I expect from a publisher?
    4.32 Where can I find a good publisher?
    4.37 What are the pros and cons of self-publishing?
    4.38 What are the pros and cons of using a publisher?

    2. Finishing your book (editing/proofreading)
    4.3 Do I really need an editor?
    4.4 What types of editing are there?
    4.5 Do I really need a proofreader?
    4.10 How long does it take to get my book edited?
    4.11 How long does it take to get my book proofread?
    4.24 How do I find a good editor?
    4.25 How do I find a good proofreader?
    4.27 What is a reasonable price for editing?
    4.28 What is a reasonable price for proofreading?

    2. Getting your book print-ready
    4.6 Do I really need a formatter?
    4.7 Can I design my own cover or do I need a cover designer?
    4.8 What are the requirements for covers?
    4.12 How long does it take to get my book formatted?
    4.13 How long does a cover author need to create a cover?
    4.19 What size should I make my book?
    4.20 What font and font-size should I use?
    4.41 Should I use illustrations in my book?
    4.42 What kind of illustrations do I need for different kinds of books?
    4.18 Who can help me with illustrations in my book?
    4.21 Should I publish my book in color or black-and-white?
    4.26 How do I find a good formatter?
    4.29 What is a reasonable price for formatting?
    4.30 What is a reasonable price for cover art?

    3. Publishing
    4.16 How can I get my book in physical book stores?
    4.17 How can I make sure I don't pay too much to a publisher?
    4.22 What type of paper should I publish my book on?
    4.23 Should I go with a printer or use print-on-demand?
    4.39 How can I get my ebook in online bookstores?
    4.40 Which publishing platforms should I use?
    4.43 What about royalties?
    4.44 What price should I ask for my book?

    4. Marketing
    4.2 How can I get attention to my book?
    4.14 How do I market my book?
    4.15 How do I stand out from the crowd?
    4.33 What are good ways of making sure my book gets attention?
    4.34 Do I need a launch team?
    4.35 How can I get reviews?
    4.36 How do I deal with negative reviews

  23. 1. List all the reasons: why you must publish an expert book;

    - It will help transform the life of many horses (and their owners)
    - “Teaching what you know is the best way to learn and grow”

    - It is the perfect introduction to my work
It will support my online training

    - It will attract new clients to my online training
I can give it away as a bonus (eg for giving me feedback)

    - It will give me recognition as an expert, gives expert credibility / authority

    - I can use it as a lead magnet for my online courses
    -
I will get invited for podcasts and interviews

    - Other people (who also help horses) want to collaborate with me

    - Will make marketing and sales easier
    - Get media attention

    2. List all the reasons (and excuses): why you didn’t publish your expert book yet;



    - Didn’t have this clarity about the ‘WHY’

    - Haven’t found the illustrator for the illustrations it needs

    - Chaos in my mind, always too many things to do, so no time
    -
My 2 accidents in 2021 (with horse and car), I could not write/type for months

    - My perfectionism, I want to write the PERFECT book that includes EVERYTHING
    -
Procrastination, probably because of wanting it to be perfect/a best seller…

    -There just never seems to be uninterrupted time to get all the ideas on paper




    3. Find one or two words to CLEARLY communicate your area of expertise

    - Horse training (sounds too simple and does not really cover what I do…)

    4 & 5. Make a list of (at least) 25 questions you are asked often (FAQs) about your expertise that answering them can deliver tons of value to your prospects, clients and readers – organized in appropriate categories

    Connection. Horse-human relationship and interaction

    1. How do I become the human my horse wants to be with

    2. Does my horse love me?

    3. What is my horse trying to tell me? How can I listen to my horse?

    4. How can I communicate to my horse. How can I learn the language of my horse?
    5. I feel fear/stress. How can I become more confident around my horse

    6. My horse spooks. How can I help my horse to be more confident?

    7. How can I improve the relationship with my horse?

    8. Does my horse want to be with me?
    9. How can I synchronize with my horse and walk together as one?
    10. I can not catch my horse. Why does my horse walk away?

    
Foundation Groundwork. Horse training from the ground

    1. How can I train my horse without compromising the relationship?

    2. What tools do I need for groundwork?

    3. What are energetic aids in horse training?

    4. What is the effect of my breathing, energy and posture on my horse

    5. How do I recognize if my horse is balanced?

    6. What are the natural asymmetries of my horse 

    7. How do I start liberty training?

    8. Do I need a whip when I train my horse?


    Advanced Groundwork. Lateral Movements Simplified

    1. How can I help my horse get stronger and more flexible?
    2. How to teach my horse true self carriage ?
    3. What is healthy movement?

    4. How can I train my eye for healthy movement?
    5. How can I become the best trainer for my horse?
    6. Why do we need to do /what is the essence of lateral movements?
    7. How can I improve my horses balance

    8. How do I teach my horse shoulder in / haunches in /renvers / half pass / pirouette

    Horse Riding

    1. How can I learn to ride without a bridle/saddle?

    2. How can I become a confident rider?

    3. What can I do to prepare myself for a relaxed ride?

    4. How can I sit straight without tension?
    5. How can I stop my legs from moving?

    6. My horse is always running, how can I slow him/her down?

    7. My horse doesn’t want to go forward. What do I do?
    8. My horse doesn’t want to stand still at the mounting block. How can I ask my horse to come to the mounting block?

  24. 1. Why I need to write an expert book.
    Becoming well-known in my field.
    Gain trust from clients.
    Learning more about my field/specialism.
    Gain new insights.
    Gain more contacts within the playing field of my business.
    Be able to offer clients something extra and valuable.
    Reach new sales channels and target groups.
    Continuous flow of income.
    Publicity in the market.

    2. Why never written an expert book before?
    Didn't think about it.
    Put company on the map first, only then write book.
    Didn't really see the point of writing a book.
    Not knowing how to approach it.

    3. My expert position?
    Holidays Bavaria.

    4. Questions from potential customers.

    What makes Bavaria unique?
    Why should I go on holiday to Bavaria?
    What are the advantages of holidaying in Bavaria?
    Why did you start your travel agency?
    What did you do before this?
    How will you publicise your position in the market?
    Which parties do you work with?
    What is your earnings model?
    What is your target group?
    How big is Bavaria?
    Are Germans and also Bavarians rigid?
    Bavaria is mainly for older people, isn't it?
    What is the speciality in Bavaria?
    How high is the general price level in Bavaria?
    What is the difference in culture between the Netherlands and Bavaria?
    What else will you do to put Bavaria on the map?
    How many people can join your trips?
    What can you arrange for a group trip?
    Bavaria is the region of beer and lederhosen, isn't it?
    Are there any other famous big cities in Bavaria apart from Munich?
    Do you join travel companies on group tours?
    How many people work at your company?
    On what do you want to be competitive with your tours?
    Can you compete on price with the big companies like Bolderman?
    What themes and what kind of group tours will you focus on?

    5. Categories.

    A. Culture and nature in Bavaria.
    What makes Bavaria unique?
    How big is Bavaria?
    Are Germans and also Bavarians rigid?
    What is the speciality in Bavaria?
    How high is the general price level in Bavaria?
    What is the difference in culture between the Netherlands and Bavaria?
    Bavaria is the region of beer and lederhosen, isn't it?
    Are there any other famous big cities in Bavaria apart from Munich?

    B. Personal/Organisation.
    Why did you start your travel agency?
    What did you do before this?
    Do you join travel companies on group tours?
    How many people work at your company?

    C. Price/quality.
    On what do you want to be competitive with your tours?
    Can you compete on price with the big companies like Bolderman?
    What is your revenue model?

    D. Target group.
    Isn't Bavaria mainly for older people?
    Which parties do you work with?
    How many people can join your trips?

    E. Marketing.
    How will you publicise your position in the market?
    What is your earnings model?
    What else will you do to put Bavaria on the map?
    What can you arrange for a group trip?
    What themes and what kind of group tours will you focus on?

  25. I. List all the reasons: why you must publish an expert book;
    1. To get new leads and more clients
    2. To position myself as expert / earn the right to be called expert
    3. To impact more people, to help my target audience
    4. To explain easily what I do “I am the author of… about…” (use as business card)
    5. To be invited to speak
    6. To be featured in media
    7. For new clients to know what to expect working with me

    II. List all the reasons (and excuses): why you didn’t publish your expert book yet;
    1. I do not feel like an expert, not yet, not enough
    2. I do not have enough success cases
    3. I need to first create content, lots of content, and then just compile in my book

    III. Find one or two words to CLEARLY communicate your area of expertise
    Organization / productivity.

    IV. Make a list of (at least) 25 questions you are asked often (FAQs) about your expertise that answering them can deliver tons of value to your prospects, clients and readers;
    1. How do I define my goals
    2. How do I achieve my goals
    3. How do I figure out my next steps
    4. How do I overcome feelings of burnout/ exhaustion
    5. How do I finish my never ending to-do list
    6. How do I organize my over complicated chaos
    7. How do I finish my projects (I have big plans, great ideas but hard time following through)
    8. How to I free time to do what matters most
    9. How do I identify my processes
    10. How do I document (SOP) my processes
    11. How do I plan my projects
    12. How do I measure my success
    13. How to track profitability and progress
    14. How to beat procrastination
    15. How to generate new ideas
    16. How to maintain my energy throughout the day
    17. How to create a morning routine
    18. How to create an evening routine
    19. How do I maintain a self care practice
    20. How do I use the law of attraction to keep myself productive
    21. How do I motivate myself to keep myself productive
    22. How do I organize my activities with diversity and balance
    23. How to close and release a year to start the new one fresh
    24. How do I escape analysis paralysis
    25. How do I avoid “shiny object syndrome”
    26. How do I set boundaries
    27. How do I say “no”

    V. Organize these questions in appropriate categories
    E.g. let’s say you’re a weight loss expert… then some categories could be: eat and don’t eat, drink and don’t drink, exercise, healthy habits, dealing with temptations/cravings, support system, maintaining your desired weight…

    A. Time and energy
    (Your big Why)
    How to beat procrastination
    (Morning and evening rituals)
    How to create a morning routine
    How to create an evening routine
    (Energy vibration and inspired action)
    How to maintain my energy throughout the day
    How do I use the law of attraction to keep myself productive
    How do I motivate myself to keep myself productive
    (Freeing time)
    How to I free time to do what matters most

    B. Organization
    (Tofu, Mofu, bofu + delight)
    (Processes vs projects)
    (SOP)
    How do I identify my processes
    How do I document (SOP) my processes
    (Simplify to amplify)
    How do I finish my never ending to-do list
    How do I organize my over complicated chaos

    C. Planning
    (Yearly goals)
    How to close and release a year to start the new one fresh
    How do I define my goals
    How do I achieve my goals
    (Trimestral roadmap)
    How to generate new ideas
    How do I figure out my next steps
    (Monthly projects)
    How do I plan my projects
    How do I finish my projects / I have big plans, great ideas but hard time following through
    How do I escape analysis paralysis

    D. Execution and implementation
    (Focus)
    How do I avoid “shiny object syndrome”
    How do I set boundaries
    How do I say “no”
    (Cyclic productivity + Moon phases)
    How do I organize my activities with diversity and balance

    E. Tracking profitability and progress
    (Defining your KPI)
    How do I measure my success
    (Tracking your KPI)
    How to track profitability and progress
    (Correcting the course)

    F. Self care
    (Physical selfcare / Mental selfcare / Soul selfcare)
    How do I overcome feelings of burnout/ exhaustion
    How do I maintain a self care practice

  26. Preparation assignment

    1 all the reasons why you must publish an expert book
    1. It’s a nice business card
    2. It can be a client magnet
    3. I become an expert instantly by writing a book
    4. It is distinct from others
    5. Makes it easier to get media attention
    6. I will be invited as a speaker
    7. Because it’s a nice give away
    8. Share my knowledge and experiences
    9. To help & serve more people to become a great employer
    10. To leave a legacy
    11. By writing a book I will also learn a lot myself
    12. In that way I can download a lot of knowledge out of my brain

    2 all the reasons why you didn’t publish your expert book yet
    - Not enough time
    - The strong believe I just can’t write a book
    - I’m not experienced enough
    - Why should people listen to me?
    - Other important work to do

    3 Find one or two words to CLEARLY communicate your area of expertise
    Like almost all attendees of this program it is very difficult for me to make my expertise clear in two words. I’m an experienced Scrum Master and I have specialize myself in the field of Product Owners. I like, I’m good in and find it important to build bridges between people to collaborate and learn together.

    For now I define my expertise as Collaboration Facilitator.

    4 25 questions you are asked often
    1. What is it that you don’t know about collaboration with your stakeholders that can hurt you?
    2. What is the one bad habit in working with your team that is killing your team moral?
    3. What is het one change in working with your team which would make the most impact in reaching your goals?
    4. What is the one thing you should do to help your Product Owners?
    5. How do I make it clear to others how we get to a concrete product from my dream for the future?
    6. How do I keep my stakeholders aligned?
    7. What are the tasks most important to me as a Product Owner?
    8. In which way can I get commitment of my team?
    9. How to build a good relationship with your stakeholders?
    10. What is the one thing i should do to guarantee the quality of my product?
    11. What is the one bad habit that is killing your product development? (thank you Gerdy!)
    12. What is the one pitfall for Product Owners through which teams and stakeholders do not want to cooperate?
    13. How can you find time in your hectic schedule to spend time on the really important things? (thank you Lola)
    14. How tho find time in your calendar to spend time on real product development?
    15. What are the five things that help me conquor comlex product development
    16. What is the one change in developing together with my clients which would help me create a super product?
    17. Which working methods can I use to improve collaboration?
    18. What are Liberating Structures?
    19. Can I make agreements on values and principles?
    20. How do I deal with values in my team?
    21. What is the one succesfactor to learn with your team?
    22. What’s the biggest difference between working in projects and working with an Agile mindset?

    5 Organize these questions in appropriate categories
    It’s a bit difficult to make appropriate categories. For now I’m thinking of:
    1. Mindset
    2. Pitfalls
    3. Different ways of collaboration

    1. Ask yourself, Henny…
      How many people are searching daily in Google for “collaboration facilitator”.
      I’ll give you a hint… in the whole wide world, it’s very, very close to zero.

      Think what is the one or two words that people will actually input into Google when they’re searching something about your area of expertise.

      1. Thank you Nisandeh.
        Like you told Bas, scrum, Agile, product owner and coach are words people are looking for on Google.
        So would it be better to just describe my expertise as Scrum Master or Product Owner Coach?
        And in the questions and answers I can go in depth on collaboration.

        1. “Scrum” on its own is probably better than “scrum master”.
          “Product Owner” (without the “coach”) is perfect.

  27. Dear Nisandeh,

    Here I have listed, as bulletwise as possible my answers for the preparation assignment.

    Best Regards, Guido

    All the reasons why I must publish an expert book

    Position myself as an expert, I have the highest possible title in my field of work, and I am not claiming it
    Claim my authority in the field and beyond
    The book needs to be a tool I can refer to (as I have already mentioned in my book…..)
    Increase my expert status, people that have followed my education know my expertise, this will increase the value of my expertise
    Who writes, stays, (in Dutch: wie schrijft, blijft)
    Boost myself to get a position in the speakers academy (extra income channel, for which)
    Spread my expertise faster than having to be everywhere in person
    Give people that know my expertise the possibility to refer to my expertise easier
    Selling myself

    2. All the reasons and excuses why I didn’t publish an expert book yet

    Too large a project
    I don’t like writing
    What should be my topic? Too many to choose from
    Who wants to read my book?
    Where should I find the time?
    Aren’t there other ways of doing it?
    I feel it’s fair to say that a lot of these reasons and excuses are already in the background. We already spoke about it during 10x, a lot has changed since then. Writing a book is on my list for 2023 (or sooner if I know that’s feasible) since I consider it to be a great addition to my expert status. I know I can do big projects now. I have built online NLP (people looking at my videos). That was big and it is close to being finished. So I can do big projects.

    3. Find one or two words to clearly communicate your area of expertise

    Seems a simple question, yet for me this is the most difficult one. I am not consistent here and I need to be in order to make the book - or rather my positioning - succesful.

    At first sight it should be: NLP
    but that’s not it. NLP is just a set of tools helping people to achieve their goals, to gain more knowledge about themselves and/or others and to live a better live. That’s not it. At least that’s too broad for my area of expertise. And I am looking for the right words and the right direction.
    I think I should direct it towards individuals then it would be more: happy in business. There I don’t like the word happy. But it is the word that until now comes closest to what it is.
    I have claimed the site businesshappiness.nl Because that is another way to describe it: Business Happiness. Which is directed at both employers/managers and employees and how they can work successfully together.
    I have been thinking about business health but that’s not it either. It’s not about a healthy business but about staying healthy doing business, and that line sucks. So, not fully defined yet.

    4. Make a list of (at least) 25 questions you are asked often about your expertise that answering them can deliver tons of value to your propects, clients and readers
    and 5. organise these questions in appropriate categories

    Business Oriented

    How can I get rid of all the complaints my employees are telling me all the time?
    How do I deal with my sick employees? I am not allowed to ask them anything and I want to reduce the rate of sickness of personnel
    Is there a manual how to motivate my employees?
    One of my employees has a personal issue, I don’t want to deal with it, what should I do/can you do it for me?
    Can you help me to get my team working together properly again?
    How do I communicatie with my personnel (when it comes to broad messaging, not one on one)?
    What is the best way to get my message across? This is very broad question which people are asking me quite often. The answer is very much related to the specific situation, from which I am abstracting now.
    I need to get back on track with my partners (owner level), but that is very difficult. What should I do?
    How do I engage younger employees (an older generation wondering how to engage the younger generations).

    Personally Oriented in Business Context:

    Can you tell me how to survive my client/manager?
    I am not really happy in my function anymore, yet I don’t want to leave, can you help me finding back my motivation?
    I am not being challenged anymore, and I don’t know where to find it, can you help me?
    I need to grow in certain areas to be able to being promoted to the next step. Can you help me?
    Why can’t I cooperate with him/her? And what should I do about it?
    How to fill my time when I am retiring and my wife is not?
    I don’t know where I am good at/what I like doing for a living, can you help me out?
    How do I make a transition from what I am doing right now, to what I really want to do?

    Personally oriented:

    How do I get more confidence?
    I have to stop pleasing/how do I draw a limit to what I am doing?
    My relationship is so functional only the last couple of years, is that normal? (from couples with young kids)
    My family patterns are bothering me, how do I deal with 
a. my family 
b. the patterns
    I have an (eating) disorder/anxiety/fear can you help me with that?
    I would like to gain more insight in myself (my strengths and weaknesses), however deeper than the average is teling me. Can you help me out?
    I am not achieving anything, how do I get control over myself? The context of this question is not procrastination but being overwhelmed by the number of things I need to do (work, private life, sports, clubs/societies and so on)

    General (applicable in any context)

    How do I engage people to support me in my ideas? —> this is both in the business context, the personally oriented in business context and the personal oriented context.

    1. Hey Guido…
      It’s great to have you with us… it’s been a million years, no?

      About your area of expertise…
      Unfortunately, this is not something to define “later”.
      This is the most important part for the expert book system I’m going to teach you.

      Please think of the 2-word term that people search in Google in order to find information about your area of expertise…

      1. Hi Nisandeh,

        It's certainly been quite a while!

        And when you put it like this, when it comes to search words in Google. It think it would be:
        (how to be) happy at work
        Would that be something? The questions still apply

  28. REASONS
    1. Get recognized as an expert
    2. Educate target audience
    3. Build trust
    4. Get people to know me
    5. Authority
    6. Free publicity
    7. Magnet for ideal clients
    8. Great business card
    9. Nice give away
    10. Leave a LEGACY
    11. Get thing I have in my head organized
    12. Separates me from the crowd
    13. Less explaining - 'read the book'
    14. Good to 'be an author' for publicity
    15. Paradise for blog post subjects
    16. Support people on their journey (write the book for myself, 10 years ago)
    17. Help me get clearer on what and how I want to communicate
    18. Fun
    19. Good for networking
    20. Good to build mailing list
    21. Contribute
    22. Deal closer
    23. Learn
    24. Frontend product
    25. Grow business
    26. Passive income

    REASONS WHY I HAVE NOT PUBLISHED YET
    1. I had no idea of the importance of a book, at all
    2. Didn't really think about it
    3. Didn't think I had enough content to fill a book
    4. Did too many things without being a 'super-expert' in any of them
    5. 1, 1, 1 and 1

    AREA OF EXPERTISE
    Not really sure how to fit this in one or two words.
    I'm becoming an expert in how to work with the subconscious mind, to let go of past trauma, memories, live in the here & now.
    I'm not a coach or a therapist...I'm teaching people how to do it on their own with a set of simple tools I'm giving them.
    I'm not a meditation teacher....the tools include breathing meditation, but that's just one aspect of the method.
    I'm not offering mindfulness...I did that for years, this goes 10 times deeper than anything like that.

    QUESTIONS (IN CATEGORIES)

    **Happiness**
    How can I...
    enjoy life more
    have more fun in life
    live more in the here & now
    live more in the moment
    feel happier
    enjoy the small things more
    feel more relaxed
    feel healthier
    be more positive
    see the best in every situation
    have better relationsships
    like myself more
    (stop working so hard)

    What is happiness anyway?
    Can I be happy without doing anything
    Can I train myself to be happier?
    Who are the happiest people in the world?

    **Stress**
    How can I....
    have less stress?
    be more relaxed
    stop taking everything personal
    stop working so hard
    stop feeling so tense
    stop a stress response when something or someone triggers me?
    be kind to myself when I'm stressed?
    be more resilient when something gets me stressed?

    why am I stressed all of the time?
    where does stress come from?
    does stress have a function?

    **Emotions**
    How can I...
    deal with my emotions
    feel less depressed
    let go of things easier
    have less fears
    feel better
    stop getting carried away by my emotions
    stop getting so angry
    be more aware of my emotions?
    heal my past?
    let go of my past?

    Where do emotions come from?
    What are emotions?
    Do they have a function?

    **Thoughts**
    How can I ....
    think less
    stop overthinking
    stop thinking
    have less judgments
    have more positive thoughts
    reduce negative thoughts
    think creatively
    have less doubts about myself
    thinkg more creatively
    stop sabotaging myself and my goals?

    What are thoughts?
    Where do they come from?
    What is their purpose?
    Why am I thinking so much?
    Why am I having the same thoughts repeatedly?
    Why do I wake up in the middle of the night and start thinking?

    **Body**
    How can I ...
    Feel more relaxed in my body
    Reduce muscle tension
    Deal with pain
    have a flexible body
    prevent sickness
    What does the body have to do with happiness?
    How is the body connected to my thoughts and emotions?
    How can I take care better of my body?
    What does my breathing have to do with a happy life?
    How is my breathing connected to my thought and emotions?
    How can I breathe less shallow?

    ---

    **Sleep**
    have better sleep
    stop waking up in the middle of the night

    **Relationships**
    have better relationships
    have a better love life
    be friendlier
    have a better relationship with myself
    love myself more
    be more accepting to myself and others

    Why do I keep getting disappointed in love?
    Why do I feel lonely?
    Can I be by myself and not feel lonely?
    How can I stay aware of myself when I'm with someone?
    How can I really listen to someone?
    How can I stop judging people so quickly?
    How do I handle my parents?

    **Authenticity, creativity**
    be more authentic
    be more creative
    be my best self
    get the max out of my day
    get the most out of my life
    Where does creativity come from?

    **Self-confidence & resilience**
    be more resilient
    trust myself more
    focus better
    have more self-confidence
    have less doubts
    reach my goals

    1. It’s not about how you describe it, Rens, or even what you do.
      It’s about what do THET search in Google to find the AREA OF EXPERTISE.

      Please think of that 2-word term that people search in Google.