Thank you!
Thank you so much for reserving your place in the Zoom workshop My Expert Book, taking place on Thursday, September 29, at 8pm CET.
The workshop was fully booked within a few hours after opening the registration to our mailing list, and you are one of the few that got the opportunity to learn this strategy I have never shared before.
During the workshop you will learn:
- Why this expert book format is the most valuable tool to build your expertise;
- What is the most valuable content to include in your expert book;
- How to best structure your content for your readers;
- How to create the highest quality content – fast, efficient AND without writing a single word;
- How to make it all happen – your implementation plan.
How to prepare?
In order to make sure I can give you everything you need to know in a 2-hour workshop, you will need to complete the following preparation assignment.
This is a mandatory requirement, and if you won’t complete it BEFORE the workshop, unfortunately – you will NOT be able to participate.
So, please, take it seriously.
Please answer ALL the following questions on a document on your device, and when you’re done, copy-paste your answers from your device into the comment box below:
- List all the reasons: why you must publish an expert book;
- List all the reasons (and excuses): why you didn’t publish your expert book yet;
- Find one or two words to CLEARLY communicate your area of expertise
E.g. public speaking, team building, weight loss, dog training, online marketing, Facebook ads, relationship advice… - Make a list of (at least) 25 questions you are asked often (FAQs) about your expertise that answering them can deliver tons of value to your prospects, clients and readers;
- Organize these questions in appropriate categories
E.g. let’s say you’re a weight loss expert… then some categories could be: eat and don’t eat, drink and don’t drink, exercise, healthy habits, dealing with temptations/cravings, support system, maintaining your desired weight…
Practicalities
To complete this assignment you should reserve between 30 to 60 minutes – so don’t postpone doing it to the last minute.
WHEN we receive your answers in the comment box, we will send you the login information to the Zoom meeting room.
Please be patient as this might take some time (we are reading every single comment).
If you posted your comment and didn’t hear from us with the login information by Thursday at 5pm, please contact us by WhatsApp or text at: +31-6-43766590.
Top Commenters – last 30 Days
Thank you!
Thank you so much for reserving your place in the Zoom workshop My Expert Book, taking place on Thursday, September 29, at 8pm CET.
The workshop was fully booked within a few hours after opening the registration to our mailing list, and you are one of the few that got the opportunity to learn this strategy I have never shared before.
During the workshop you will learn:
- Why this expert book format is the most valuable tool to build your expertise;
- What is the most valuable content to include in your expert book;
- How to best structure your content for your readers;
- How to create the highest quality content – fast, efficient AND without writing a single word;
- How to make it all happen – your implementation plan.
How to prepare?
In order to make sure I can give you everything you need to know in a 2-hour workshop, you will need to complete the following preparation assignment.
This is a mandatory requirement, and if you won’t complete it BEFORE the workshop, unfortunately – you will NOT be able to participate.
So, please, take it seriously.
Please answer ALL the following questions on a document on your device, and when you’re done, copy-paste your answers from your device into the comment box below:
- List all the reasons: why you must publish an expert book;
- List all the reasons (and excuses): why you didn’t publish your expert book yet;
- Find one or two words to CLEARLY communicate your area of expertise
E.g. public speaking, team building, weight loss, dog training, online marketing, Facebook ads, relationship advice… - Make a list of (at least) 25 questions you are asked often (FAQs) about your expertise that answering them can deliver tons of value to your prospects, clients and readers;
- Organize these questions in appropriate categories
E.g. let’s say you’re a weight loss expert… then some categories could be: eat and don’t eat, drink and don’t drink, exercise, healthy habits, dealing with temptations/cravings, support system, maintaining your desired weight…
Practicalities
To complete this assignment you should reserve between 30 to 60 minutes – so don’t postpone doing it to the last minute.
WHEN we receive your answers in the comment box, we will send you the login information to the Zoom meeting room.
Please be patient as this might take some time (we are reading every single comment).
If you posted your comment and didn’t hear from us with the login information by Thursday at 5pm, please contact us by WhatsApp or text at: +31-6-43766590.
I’m very excited and looking forward to meeting you in the workshop.
Live fully, stay awesome,
Nisandeh
15 comments
Hi Nisandeh,
I have somehow made an error when typing the website where to find youtube information during the book webinar. Could you please give it one more time?
My apologies,
Guido
718 comments
You mean, MorningFame, Guido?
CLICK HERE - you create a 30-day free account, so you can do all the YouTube keyword research you want.
15 comments
Thank you Nisandeh! That was it! I somehow mistyped it, or there was an autocorrection from my pc.
Thanks again!
15 comments
Hi Nisandeh, did I miss the email you said you would send or do you have a delay?
Best regards,
Guido
718 comments
Not sure what email you refer to, Guido.
15 comments
You mentioned something about the websites etc. it seems that I am mistaken if nobody else has asked for it
376 comments
THESE ARE MY CATEGORIZED QUESTIONS
E.g. let’s say you’re a weight loss expert… then some categories could be: eat and don’t eat, drink and don’t drink, exercise, healthy habits, dealing with temptations/cravings, support system, maintaining your desired weight…
1) Starting out
2) Accommodation
3) Interial design
4) Sharing is caring
5) Types of stay
6) Check-in / Check-out
7) Paymentmethods
6) Safe and secure
7) Super Host
8) referrals
376 comments
THIS I MY LIST OF 25+ QUESTIONS WHICH I AM OFTEN ASKED (FAQs) ABOUT MY EXPERTISE WHICH WHEN ANSWERD CAN DELIVER TONS OF VALUE TO MY PROSPECTS, CLIENTS and READERS
1) How do I get an accommodation?
2) What if my room is not Big enought?
3) What do I do if I dislike having strangers in my house?
4) How do I make my room ready for guests?
5) How much can I earn?
6) Do I need to pay tax on my income?
7) How do I set the Price?
8) What do I do about check in?
9) Do I need to be Home when my quests arrive?
10) Which check in hours should I maintain?
11) Hw much time should I have between visits?
12) Should I go for Long or short stays?
13) How do I attract business people?
14) Which kind of audience can I expect?
15) What if my house is not anything special?
16) What do I do if I only have one small room?
17) What do I do if I only have one bathroom?
18) How many guests may I accommodate?
19) Where do I start?
20) What if I find it scary to start?
21) How do I become a SuperHost?
22) What is a SuperHost?
23) Why should I become a SuperHost?
24) What is so interesting about Airbnb?
25) What if people don’t behave?
26) What makes a stay special?
27) What if my neighbourhood is nothing special?
28) What do I ask per night?
29) Do I need to serve breakfast?
30) Which kind of breakfast should I serve?
31) How do I decorate my room?
32) I only have one very small room. Is that still interesting to rent?
33) I want to start in order to make money, but I don’t have and spare questroom?
34) What do they mean with events?
35) How do I tell my guests what to see?
36) How do I create a sightseeingbook?
37) Where do I start if I want to be an Airbnb host?
38) What if customers do not pay?
39) What if guests make a terrible mess of my house?
40) Can I make a Living as an Airbnb host?
41) Do I allow pets or not?
42) Does every camping allow Commercial rental?
43) Do my guests need to have their own entrance?
44) What is the minimum I have to offer?
45) How do I get started?
46) How do I make an account?
47) How do I create an Airbnb page?
48) Do I need to create one account per room?
49) How often do you get selected a SuperHost?
50) What are the criteria’s for becoming a SuperHost?
51) Why is it important to be a SuperHost?
52) Which benefits does the titel SuperHost bring?
53) Does Airbnb allow different means of payment?
54) How do I know that my guests will pay?
55) How do I know if my guests are realisable and kind guests?
376 comments
56) How does referrals work?
57) How important are referrals?
58) Of all platforms, why Airbnb?
59) What kind of fee does Airbnb charge?
60) What if I wish to offer a special Price?
61) Can I also allow people to stay without them booking though Airbnb?
62) What if a Customer is not happy?
63) What if something goes wrong? How do I solve it?
64) What if I by accident make a double booking?
65) Do I need to make a separate agenda per room?
66) If I have more than one room, can I combine the agenda’s for both rooms?
THESE ARE MY CATEGORIZED QUESTIONS
E.g. let’s say you’re a weight loss expert… then some categories could be: eat and don’t eat, drink and don’t drink, exercise, healthy habits, dealing with temptations/cravings, support system, maintaining your desired weight…
1) Starting out
2) Accommodation
3) Interial design
4) Sharing is caring
5) Types of stay
6) Check-in / Check-out
7) Paymentmethods
8) Praticalities
9) Safe and secure
10) Finance
11) Compliants
12) SweetSpot
13) Super Host
14) referrals
376 comments
THESE ARE ALL THE REASONS WHY I MUST PUBLISH AN EXPERT BOOK
1) wish to share my knowledge with the world
2) leave a legacy
3) claim my expert position
4) be recognized as the expert in my field
5) grow my business
6) create a passive income
7) put my thoughts to paper
8) Challenge myself by getting out of my comfort zone
9) create trust amongst my target audience
10) turn strangers into friends, customers and ambassadeurs
11) create output for my masterclasses, podcasts and online trainings
12) create an impressive business card
13) trust myself to overcome my own critical voice saying I cannot deliver
14) learn how t enjoy the process of writing and becoming visible to a broader audience
15) Gather my learnings and thoughts in a creatieve, inspiring, colourful theoretical, experience-based book with Lotus and lots of tips based on my personal trial and errors
16) create a book for my children, friends and Family to be proud of.
17) create a book which other people will refer to when discussing my field of expertise.
18) create a front-end product.
19) to build a community based on the joy of sharing and caring
20) To contribute to society
21) To structure my knowledge
22) I find happiness in creating, developing and implementing
23) to create a lead magnet
THESE ARE ALL THE REASONS (AND EXCUSES): WHY I DIDN’T PUBLISH MY EXPERT BOOK YET
1) One thing is talking and helping people another thing is putting words to paper: uptill now I did not believe my knowledge was worth writing a book about.
2) I didn’t know how to create the book I myself would love to read
3) I was too shy to speak out loud
THESE ARE MY TWO WORDS WHICH CLEARIFY MY AREA OF EXPERTISE
1) Danish hospitality expert (HYGGE),
2) Experiencing the joy of caring
268 comments
List all the reasons:
- Status expert
- Build a list of prospect
- Passion income, grow financially
- Share knowledge
- Known in this area
- Structure my all info
- It's fun too
- Help the readers
- Legacy / leave something behind
- Grow business
- Learn even more about my business
- As a front end product
- You don't always have to explain what you do and know
- Your workouts get better
List all the reasons (and excuses): why you didn’t publish your expert book yet;
I did already :-).
Find one or two words to CLEARLY communicate your area of expertise
IBS-FOOD-intolerance-expert
Questions about food and eating:
- can i get pain in the stomach from stress?
- did a keto diet help
- what diet is best for me?
- why do i have a bloten belly?
- do i have to delele gluten?
- what can I eat outside?
- why do I have IBS
- how does the fodmap diet work?
- what are the best food to eat
- do I have to delete lactose at all?
- what is a leaky gut?
- do I have to take supplements?
- do I need to reduce sugar?
- what kind of exercise is best for me?
- is there a relation to my skin?
- what is an food allergy?
- do I have to avoid wheat?
- wat are probiotics?
- I am so tired, what can I do about it?
- how can i eat and what when I am on a holiday?
- what are the best diets?
- which foods can I freely eat?
3 comments
1. Ik wil graag mijn kennis delen. En het voor mezelf makkelijker maken door mensen naar mijn boek door te verwijzen.
2. Ik weet niet waar ik moet beginnen en ik twijfel of mensen op zo’n boek zitten te wachten.
3. Boekhoud- en belastingadvies
4.
- Hoe ziet er een factuur van Bol.com of Amazon uit?
- hoe moet ik een factuur van bol.com of amazon verwerken in mijn boekhouding?
- Hoe moet ik de factuur van een leverancier uit Europa in mijn boekhouding verwerken?
- Hoe moet ik een factuur van een leverancier buiten de EU in mijn boekhouding verwerken?
- Wat moet ik met de BTW doen?
- Mag ik kosten aftrekken?
- Wat voor kosten mag ik aftrekken?
- En wat als ik mijn laptop/telefoon ook privé gebruik?
- Kan ik mijn auto beter zakelijk op de balans zetten of privé houden?
- Welk salaris moet ik mezelf uitkeren?
- Hoeveel geld moet ik opzij zetten voor de belasting?
- Hoeveel geld moet ik opzij zetten voor de BTW?
- Kan ik beter in de KOR gaan?
- Wat houd de KOR in?
- Moet ik een verzekering afsluiten?
- Welke verzekering moet ik afsluiten?
- Wanneer ben ik vrijgesteld van BTW?
- Moet ik een BTW-nummer in het buitenland aanvragen?
- Wat is OSS/ unieregeling?
- Wat kan ik het beste met mijn pensioen doen?
- Kan ik zelf beleggen?
- Kan ik beter in mijn onderneming beleggen of beter privé?
- Hoe kan ik belasting sparen?
- Wat is de zelfstandige aftrek?
- Wat is de startersaftrek?
- Wat is de MKB-winstvrijstelling?
- Wanneer ben ik ondernemer?
- Ik ga een nieuwe onderneming beginnen, wat kan ik dan het beste doen?
5.
Een onderneming beginnen.
- Wanneer ben ik ondernemer?
- Ik ga een nieuwe onderneming beginnen, wat kan ik dan het beste doen?
Boekhouding.
- Hoe ziet er een factuur van Bol.com of Amazon uit?
- hoe moet ik een factuur van bol.com of amazon verwerken in mijn boekhouding?
- Hoe moet ik de factuur van een leverancier uit Europa in mijn boekhouding verwerken?
- Hoe moet ik een factuur van een leverancier buiten de EU in mijn boekhouding verwerken?
BTW.
- Wat moet ik met de BTW doen?
- Hoeveel geld moet ik opzij zetten voor de BTW?
- Kan ik beter in de KOR gaan?
- Wat houd de KOR in?
- Wanneer ben ik vrijgesteld van BTW?
- Moet ik een BTW-nummer in het buitenland aanvragen?
- Wat is OSS/ unieregeling?
Aftrekposten.
- Mag ik kosten aftrekken?
- Wat voor kosten mag ik aftrekken?
- En wat als ik mijn laptop/telefoon ook privé gebruik?
Kortingen op de belasting.
- Wat is de zelfstandige aftrek?
- Wat is de startersaftrek?
- Wat is de MKB-winstvrijstelling?
Overige vragen.
- Welk salaris moet ik mezelf uitkeren?
- Moet ik een verzekering afsluiten?
- Welke verzekering moet ik afsluiten?
Toekomst
- Wat kan ik het beste met mijn pensioen doen?
- Kan ik zelf beleggen?
- Kan ik beter in mijn onderneming beleggen of beter privé?
117 comments
Preparations:
1) Reasons:
1. Client attraction, selection.
2. More clients
3. Higher payment per client
4. Free publicity
5. Expert position
6. Become well known
7. Attract right coworkers/partners
2) Postponement:
1. Chaos
2. “busy”
3. Doing projects
4. Running after facts, reactive patterns instead of proactive
5. Believe not able to do it
6. Afraid not having sharable knowledge
7. Lack of confidence
8. Not consciousness/believe of use
9. Time consuming/not knowing how to do effective
3) Renewable energy
4) & 5)
1. Solar energy
a. What possibilities are there on my roof
b. What is possible in terms of micro-inverter, string-inverter, optimization
c. What is the best quality/price considateration concerning quality of panels
d. Can I install them myself
e. How long can they last
f. How should the be maintained
2. Storage/back up power
a. Why do I not have energy in my house when power is off
b. How can I become self supplying
c. How much storage do I need for off grid
d. What storage possibilities are there
e. What is load balancing
f. Can I trade electricity myself
3. Return on investment
a. What is the cost of a system/how should I consider the price
b. What do you expect market conditions to be
c. What is a wise investment
d. How much can be gained from independence
e. Can I make a DIY battery
f. Is a battery worth the cost?
4. Heat
a. Can you provide a all electric heat source for my house
b. Do I need to consider different lifestyle
c. How can I set the process of electrification in motion for my family
d. Is electrification better than a hybrid solution
e. Can I make a neighborhood initiative for central heating
5. Way of working/quality of product
a. How should we rethink technical rooms in residential households
b. How can we ensure safety
c. What is the cost of a high quality product versus the cost of a low quality product
d. Can I ensure cooperation with family, friends, neighbors
e. Should we reconsider economic conditions for renewable energy companies
276 comments
Why I must write a book?
1. To make my life easy
- Less explaining
- Easier to get paid
- Easier to attract clients
2. To demonstrate my expertise
3. To open the conversation with other experts and potential clients
- I think reaching out to my ideal clients and asking them to review the book will be a very good way to start the conversation
- I am already working on establishing my expertise. Writing the book and contacting other experts will support this.
4. To have another front-end product
5. So I can sell more tickets to my front end trainings
6. It will be good for my ego (Max Hirschel, author, nice to meet you)
7. It will structure my knowledge
8. It will support my blog (and my blog will support my book)
9. It will allow for cooperations that are now outside of my reach ( I am thinking of national chains that could work with my book as well)
10. It is something I always wanted to do.
11. You never ever have to explain what you are doing
-- Just give the book (I will call you in a week)
-- Call them back. Just don't ask if they read it.
12. A book becomes a client magnet.
-- Bring them to your opt-in or front end
13. You are the expert. (picture on the back cover)
-- If you wrote the book, you must know what you are talking about.
-- The car mechanic story. Just because everyone has that lying around, they become a recognised expert. Just think how it will feel to bring your car there.
14. It separates you from the crowd.
-- All coaches look the same. But when you have a book!!!!
-- The computer lawyer story. Nisandeh had her as a lawyer, as well as the companies he had trouble with. She just solved every problem without going to a court, with both parties paying.
15. Book is a media magnet. The press love new books.
16. Be invited to speaking gigs
Why I did not publish my book so far
The main one is that I do not find the time and it is the fault of all the people around me who are not supporting me to find time (Yes, I read it and I see how it's bullshit to blame it on others, but that is still my reason.)
- No time
- Not the right subject
- Not for me
- No one wants the book I can write about
- boring
- no one is supporting me to find time
- it already exists
- why should I write it
- all the other things are more important.
2 words that demonstrate my expertise
coach website
FAQ
Man, there are so many questions. Some vague, some direct. And many of them are very useful for small products or handouts. Interesting to see what I can do with them in a book!
Technical - simple
- I get the same photo on each page. How do I get rid of it?
- When I test the ordering process, it prefills my email address. Why?
- How do I get those pretty little icons? (fontawesome)
- I made a page in word. Where is the download button?
- How do I record video for my website?
-How can I stop the comment spam from coming in?
-Do I need privacy statements, cookie notice, algemene voorwaarden? Where do I get it?
-I want to create something that looks like this, how do I proceed?
- can I change the color of the background?
- how do I remove the branding from the theme?
-Which page do I login again?
-How can I put a fancy slider on my website?
-How can I put under construction on my website?
- how do I change the date of my product?
- can I cancel my pricey provider and use a cheaper one?
Tactical - how to use the computer/browser/wordpress
- Sometimes I get lost in what I am doing. How do I find the correct page again?
- I want an emailaddress @my-domain. How do I do this
-How can I work faster in my browser? (Tabs)
-How can I work faster in my browser? (Keyboard shortcuts)
-I want to do this specific thing that my site has not been made for. Can you write some code for it?
Marketing - how to use the website/promote the coaching business
- I have a page. What are the subpages and should I make them?
- What is the goal of this training/day/session/exercise?
- How do I create a game for this purpose?
-- teamwork
-- team building
-- recognising fears/doubts/resistance
- How do I get my clients to do their homework?
- How do I get to my goal of ....?
-- Finding clients
-- Developing a training
-- Making a website
-- Selling my training
- What do I say on my website/ in my video?
-Which pages should I have?
-Should I accept payment on my website?
-which photos do I need?
- which price should I use?
- can I be excused from sending a newsletter?
- how often should I blog?
-How do I structure my learning information?
- how can people find my website?
Personal leadership
- My website is not ready yet. Can the world already see it?
- How can I do things on time?
- How can I handle all the incoming noise in my life?
- How do I handle everything going on in my life and not burn out?
- How can I experience rest?
- How do I solve the petty things that stop me?
- How do I choose what is important?
- how do I get to writing?
1 comment
Menno Steenland My Expert Book
1. Waarom u een expertboek moet publiceren; Ik wil een expertboek publiceren omdat ik verhaal te vertellen heb. Een verhaal waardoor ik de doelgroep van lezers kan inspireren om binnen mijn expertise de kansen zien om hun resultaat beter te maken. Hun resultaat beter maken in minder tijd.
2. Waarom je je expertboek nog niet hebt gepubliceerd; Voor mij zijn de belangrijkste redenen dat ik mijn verhaal niet goed vind om te delen met anderen. Hoewel ik voor mijzelf al wel schrijf, ben ik door Alexander Meijer erop gewezen dat door het schrijven voor anderen mijn expertise scherper en beter wordt. Vanuit zijn enthousiasme ben ik gaan bedenken wat waar ik expert ben. Zeker als je niet in één onderwerp uitblinkt, is het nog een zoekt tocht wat maakt mij een expert.
Ben nu op het punt gekomen dat mijn verhaal de moeite waard is om te vertellen en dat ik het ook wil vertellen aan de doelgroep.
3. Mijn expertisegebied:
Door verbinden van sectorale talen, kennis en vaardigheden te combineren met mijn enthousiasme, inlevend luisteren en helicopterview het gemeenschappelijk doel bereiken.
4. 25 vragen die u vaak worden gesteld en Organiseer deze vragen in de juiste categorieën
Persoon
1. Waar sta je over vier jaar?
2. Waar blijkt je verbinden uit?
3. Wanneer ben jij tevreden?
4. Ben je drammerig om je doel te behalen?
5. Wanneer sluit jij de luiken?
6. Waar wordt jij blij van?
7. Wat doe je sporten?
Expertise
8. Waar blijkt je expertise uit en hoeveel jaar werk je in de vastgoed sector?
9. Hoe zorg je dat je je kennis op to date houdt?
10. Wat maakt jouw nu de beste kandidaat?
11. Waarom kende ik je expertise niet?
12. Hoe kun je je netwerk voor ons inzetten?
13. Welke kennis ontbreekt bij je?
14. Wat maakt jou goed in je vak?
15. Hoe zorg je voor energie in het team en beter functioneren van het team?
16. Waarom geef je les aan jonge talenten?
17. Waaruit blijkt je maatschappelijke betrokkenheid en kun je voorbeelden daarvan geven?
Proces
18. Waar sta je over vier jaar?
19. Kun je aan de hand van STARR methode jouw managen van kennis onderbouwen?
20. Wanneer kun je beginnen?
21. Waarmee begint jouw proces?
Risico’s
22. Hoe zorg je voor het resultaat?
23. Waar kom je vandaan?
24. Waarom werk jij bij je huidige opdrachtgever nog?
25. Spreek je ook Fries?
26. Waarom ben je nog geen directeur?
181 comments
1. List all the reasons: why you must publish an expert book
- I get to learn a lot
- I can tell other people about what I know and what I have learnt
- It helps me to gather my thoughts and write a coherent story
- An expert status helps me to get even more credibility
- Showing (potential) customers we know what we are talking about
- Stand out in a branche where there are more and more greenwashing companies are active
2. List all the reasons (and excuses): why you didn’t publish your expert book yet
There is only one reason (not an excuse) and that is time. I have too much work for one person already. But I have promised myself I will start this year. Every 'project' starts with taking the first step.
3. Find one or two words to CLEARLY communicate your area of expertise
Sustainable lifestyle
4. Make a list of (at least) 25 questions you are asked often (FAQs) about your expertise that answering them can deliver tons of value to your prospects, clients and readers
- What is a sustainable lifestyle
- What is the definition of sustainable
- What makes a lifestyle sustainable
- Why is a sustainable lifestyle important
- What are sustainable lifestyle habits
- What are sustainable lifestyle ideas
- How do I know how sustainable I live
- Is natural life sustainable
- Is there a difference between a green and a sustainable lifestyle
- What happens if we don't live sustainably
- What is the status on global warming et cetera and what happens if we do not do anything
- Where do I start
- What is the difference between normal cotton and biocotton and why is biocotton more sustainable
- What kind of natural materials do you have
- Why do we have to eat less meat. Is meat not sustainable. If not, why not
- What are sustainable brands
- How do I know if a brand is sustainable?
- What is slow fashion?
- What is the difference between slow and fast fashion
- Is a sustainable lifestyle more expensive and if so, why?
- Are all natural materials sustainable?
- What are microplastics and why are they bad
- What are the most poluting things?
- What is the plastic soup?
- Why is plastic bad? We can recycle it.
- What can we do to diminish plastic?
- What are bioplastics and are they better for the environment?
- What kind of certificates do you have for sustainable products?
- What is the difference between the certificates
- How can I live sustainably if I do not have a lot of money?
- What is Greenwashing and how to I know if a company is greenwashing?
5. Organize these questions in appropriate categories
What as in everything to do with a definition of sustainable lifestyle
- What is a sustainable lifestyle
- What is the definition of sustainable
- What makes a lifestyle sustainable
- What are sustainable lifestyle habits
- Is natural life sustainable
- Is there a difference between a green and a sustainable lifestyle
Why a sustainable lifestyle
- Why do we have to eat less meat. Is meat not sustainable. If not, why not
- Why is a sustainable lifestyle important
Easy ideas on how to live more sustainably
- What are sustainable lifestyle ideas
- Easy tips
- Where do I start
- How can I live sustainably if I do not have a lot of money?
- Is a sustainable lifestyle more expensive and if so, why?
Sustainable Fashion & materials/products
- What is slow fashion?
- What is the difference between slow and fast fashion
- Are all natural materials sustainable?
- What is the difference between normal cotton and biocotton and why is biocotton more sustainable
- What kind of natural materials do you have
- What are sustainable brands
- How do I know if a brand is sustainable?
What if
- What happens if we don't live sustainably
- What are the most poluting things?
- Is it not too late already
- What is the status on global warming et cetera and what if we do not do anything
Plastics and how much plastic there is
- What is the plastic soup?
- Why is plastic bad? We can recycle it.
- What can we do to diminish plastic?
- What are bioplastics and are they better for the environment?
Certificates. Why, how and what
- What kind of certificates do you have for sustainable products?
- What is the difference between the certificates
Greenwashing
- What is Greenwashing and how to I know if a company is greenwashing?
718 comments
Great keywords to describe your area of expertise, Marielle.
Good job.
120 comments
Question 1 - Reasons why you must publish an expert book:
1. Enforce my expert position
2. Best business cards EVER.
3. ideal clients find me
4. Frond-end product
5. To share how I solved my problem and now they can too
6. So others don’t have to figure out this problem themselves
7. To overcome my fear of writing a book
8. To trace back my own steps of progress
9. Writing the book on the subject I want is probably proof of work.
10. To make writing my second book easier
Question 2 – Why you didn’t publish your expert book yet
1. Fear
2. Not a good subject
3. Not feeling confident about a good subject
Question 3 - Area of expertise:
Martial Arts (Sibpalki, Korean Kung Fu)
Question 4 / 5 - 25 questions you are asked often/Categories:
Confidence/Usability
1. Does Korean Kung Fu help me fight in the streets?
2. Does Korean Kung Fu gives me more confidence
3. Does Korean Kung Fu makes me stronger?
4. Does Korean Kung Fu makes me muscular?
5. Does Korean Kung Fu help my kid not get bullied at school?
6. Is Korean Kung Fu Self-defense?
7. Does Korean Kung Fu help me lose weight?
8. Is Korean Kung Fu effective?
Theoretical
9. Is Korean Kung Fu like Chinese Kung Fu?
10. Are there movies about Korean Kung Fu?
11. Is Korean Kung Fu a sport?
12. Is Korean Kung Fu the best Korean martial arts?
13. How old is Korean Kung Fu?
14. What’s the strongest martial arts?
15. Is Korean Kung Fu the official name?
16. Is Korean Kung Fu better then MMA?
Practical
17. Does Korean Kung Fu work wilt a belt system?
18. Can you learn Korean Kung Fu quickly?
19. Does Korean Kung Fu involves weapons?
20. How many weapons involve Korean Kung Fu?
21. How long does it takes to learn Korean Kung Fu?
22. Do I need special training to start Korean Kung Fu?
23. What age can you start with Korean Kung Fu?
24. Can I practice Korean Kung Fu alone?
25. Can I practice Korean Kung Fu through videos?
These questions aren’t all faqs. I really had to come up with them or get them generated more or less by the internet. These aren’t questions I feel I can answer with a lot of value, as I already explained to Nisandeh. I hope tonight’s training will help me get some new perspectives. Otherwise, I’ll just have to stick to the ‘old’ system and maybe use the ‘new’ system on a different subject in the future. All knowledge is welcome.
90 comments
1. List all the reasons: why you must publish an expert book
• To establish an expert position
• To attract prospects
• To gain trust and credibility
• To leave a legacy
• Use the information in other formats (blogs, live event etc.)
• To get interviewed about my expertise (more exposure)
• Get speaking engagements
• To get more publicity
• To open doors
• To learn from it myself
• For passive income
• As a marketing tool
2. List all the reasons (and excuses): why you didn’t publish your expert book yet
• There are a lot of good books on the topic already
• I don’t have a big audience of readers
• Not exactly knowing if it is interesting enough
• It is not really a priority
• Limiting beliefs
• I’m busy with other projects
3. Find one or two words to CLEARLY communicate your area of expertise
French business
French mentality
French start-up
Starting in France
Working with France
4&5. Make a list of (at least) 25 questions you are asked often + organise them in categories
Starting in France:
Why should I do business with France?
What are the business opportunities in France?
How can I start a business in France?
Expanding business to France:
How do I find collaboration partners?
Do I need an agent in France?
How do I engage an agent there?
Where can I get French speaking Dutch staff?
How do I hire French speaking staff?
How do I attract French clients to my website?
What’s the best way to get French clients?
Collaboration with existing clients:
How do I handle quality complaints of my client?
How do I handle delivery complaints of my client?
How do I manage payment problems?
What are the payment terms in France?
How do I write a good French letter on... [topic 1,2,3]?
How do I write a good French e-mail on... [topic 1,2,3]?
What relationship gifts can I give my French business partner?
Meeting French clients and prospects:
What do I say or do during a first meeting with a client?
Why are the French so distant?
How do I get my French prospect to call back after my offer?
How should I communicate with the French?
How do I prepare for a French meeting?
How much time a French meeting takes?
Do I need to learn French when doing business with France?
Why don’t the French just communicate in English?
What social media should I use for France?
What are the rules for French business meals?
Why does my French client react vaguely to my business proposal?
129 comments
Reasons Why to publish
To be(come) the authority on conscious public leadership.
To get free publicity.
To be able to share my knowledge I am already sharing in training and masterclasses
To have an ideal client magnet.
To differentiate me from other trainers or professors in my field of expertise.
To get paid more for a keynote or lecture about the topic.
To have a reason (creating a book) through which I have to organize / structure my information and wisdom on the topic especially for my ideal clients.
To change the world by creating more and more conscious public leaders/leadership.
To help others to become conscious public leaders.
To leave a legacy.
To write a book that is not out there.
Reasons why not to publish
No time
Doubt about the right angle
Doubt yourself
Too much perfectionism
PS. I allready published a book about the secret (G.E.H.E.I.M.) of the citymanager.
3. ‘Leadership development in government organizations’ or better ‘Doctor for government organizations’, short: ‘Government Doctor’.
4. Frequently Asked Questions
What do you like about being a municipal secretary?
How do you lead a municipal organization?
How do you initiate a change / movement in a municipal organization? How do you, as a municipal secretary, initiate a sustainable change / movement in a municipal organization?
How do you put together your group of managers (management team)?
Why are you conducting all those job interviews yourself?
What does your day as a municipal secretary look like?
How do you keep yourself sharp and prepared when you have to shift so much every day?
How do you manage as a municipal secretary in that political-administrative environment?
How do you become a municipal secretary?
What would you do in my case?
As a municipal secretary, how do you deal with the political pressure that is exerted on you on a daily basis?
How do I ensure that I do not allow myself to be overwhelmed by political-administrative pressure?
What can I do as a municipal secretary to protect my employees?
How do I get my message across to the resident?
Who will take care of me while I take care of others?
How can I get out of these endless yes/no discussions in politics and have constructive conversations?
What is the secret of the job of municipal secretaries?
How do you organize good contradiction to administrators and politicians?
What is official integrity and how do you monitor that integrity?
How do you develop professionalism and collegiality of officials of government organizations?
How do you develop professionalism and collegiality of managers of government organizations?
How do you develop the professionalism and collegiality of directors of government organizations?
What is your golden formula for making civil service organizations better?
How do you manage stubborn professionals in a complex political-administrative context?
How do you bring peace of mind to complex political-administrative files within and between government organizations or its residents? How do you do that?
What is Conscious Public Leadership?
What does a conscious public leader look like?
What is (the quality of) professionalism in public administration?
5. Categorization questions
Conscious public leadership
- What is Conscious Public Leadership?
- What is (the quality of) professionalism in public administration?
- What is official integrity and how do you monitor that integrity?
- What is the secret of the job of municipal secretaries?
The Characteristics of a Conscious Public Leader
- What does a conscious public leader look like?
- How do you become a municipal secretary?
- How do you make sure you stay sharp and prepared when you have to switch so much every day?
- How do you manage as a municipal secretary in that political-administrative environment?
- How do I ensure that I do not allow myself to be overwhelmed by political-administrative pressure?
- How do you, as a municipal secretary, deal with the political pressure that is exerted on you on a daily basis?
- How do you organize good contradiction to administrators and politicians?
- How can I get out of these endless yes/no discussions in politics and have constructive conversations?
What do you like about being a municipal secretary?
What does your day as a municipal secretary look like?
The approach of a conscious public leader (leadership development)
- How do you bring peace to complex political-administrative files within and between government organizations or its residents? How do you do that?
- How do you develop professionalism and collegiality of officials of government organizations?
- How do you develop professionalism and collegiality of managers of government organizations?
- How do you develop professionalism and collegiality of directors of government organizations?
- What can I do as a municipal secretary to protect my employees?
- How do I get my message across to the resident?
- What would you do in my case?
Organizational development of government organizations
- What is your golden formula for making civil service organizations better?
- How do you lead a municipal organization?
- How do you initiate a change/movement in a municipal organization? How do you, as a municipal secretary, initiate a sustainable change / movement in a municipal organization?
- How do you put together your group of managers (management team)?
- Why do you conduct all those job interviews yourself?
718 comments
I’m sorry, Alexander…
No one ever searched for “government doctor” in Google for anything but a salary of a doctor employed ny a government (mainly India).
Please read my examples in the instructions, and my feedback to everyone else.
This 2-word term is the most important part in order to use my expert book strategy, so get it right…
This is the term that people ACTUALLY type into Google in order to find something about your area of expertise.
129 comments
You are so right!
Tnx for pointing that out to me. Point taken 😉
My two words are:
Government Leadership
What I do, is making leadership in governments clear and manageable (helder en hanteerbaar). As well as for mayors and elderman or politicians as for civil servants (public professionals; in Dutch: ambtenaren).
We (civil servants) service the democracy and its citizens, but we - as government (organization) - are not. We make democracy work (by our conscious public leadership)!
Big hug 🤗 Alexander
329 comments
1. List all the reasons: why you must publish an expert book:
* I want to become THE expert in my business
* I want to go in the depth of my topic
* I want to be searched for instead of be on “the hunt” of ideal clients
* I want to write the book I wished I would have read
* This book is the best business card there is
* I want to start building up my legacy
2. List all the reasons (and excuses): why you didn’t publish your expert book yet:
* I have not decided what will be my expertise yet
* I have many topics of interest and am not able to decide which one will help me to best build my business
* I am starting a new business and I will wait to have the results of my target audience research to write my expert book based on their pains and wants
* Until now I did not see the importance of publishing an expert book
* I thought writing a book was an overwhelming endeavor that would take years of research
* beautiful Life happenings that have priority above my career
3. Find one or two words to CLEARLY communicate your area of expertise :
Short term expertise: Entrepreneurship for Moms
Long term expertise: Serial Entrepreneurship
4. Make a list of (at least) 25 questions you are asked often (FAQs) about your expertise that answering them can deliver tons of value to your prospects, clients and readers:
I have not build my entrepreneurial expert position yet, but I think of the following FAQ-questions:
1. What is “the science” behind successful entrepreneurship?
2. Can everyone become a successful entrepreneur?
3. What is Success?
4. What does it take to become an entrepreneur?
5. What are the different types of entrepreneurs?
6. How do I validate my idea?
7. Where do I start building my company?
8. How should I develop my vision?
9. Why become an entrepreneur?
10. How do I find my life purpose and my entrepreneurial compelling why?
11. What do I need to start a home business?
12. How to find balance between personal life and business life?
13. How do Increate a business system that empowers my business and my life?
14. How do I create a product / service?
15. How do I hire people?
16. What business entity should I choose?
17. Why, when and how should I create a website?
18. What is the value of a business logo and corporate identity?
19. How do I make sure that my business becomes Pandemic proof?
20. How do I generate passive income?
21. How do I become financial free?
22. How do I build a healthy company culture?
23. What is the difference between a company’s vision, mission and values?
24. What does it mean to bootstrap and why should I do that?
25. What is the most valuable advice you can give in starting a business?
Organize these questions in appropriate categories
I. Compelling Why
II. Vision, Mission and Values
III. Pain and Problem to solve
IV. Target Audience research
V. Product/Service validation (trial and error, resilience)
VI. Product or Service creation
VII. Adjustment and growth
VIII. Scaling options
IX. Exit strategy
X. Balance between personal and business life
XI. Dealing with success
718 comments
You will find out, Maru, than no one is looking for “entrepreneurship for moms” but “mom business” is much more searched for.
And about “serial entrepreneurship” no one is looking for it, and although there are many searches for “serial entrepreneur” they’re almost always accompanied by the name of the entrepreneur (e.g. Elon Musk Serial Entrepreneur”…)
Something to keep thinking and refining… what do people search for.
329 comments
Thank you so much Nisandeh. This is an eye opener.
I upfront apologize for my ignorance (not a question for an expert), but where do YOU search the words that are the most searched for?
Googling, I came across Google Trends: https://trends.google.com/. But I can not find statistics easily.
Is there any other tool that you recommend?
Many thanks in advance
718 comments
Of course there is…
Two of them actually, and I’m gonna share them in the workshop.
But they’re of no use if you don’t come up with reasonable terms that people would actually search for.
329 comments
Can’t wait to the workshop tonight!
Then the right question is: how to come with reasonable terms that people search for?
Personally, since I do not watch TV, news or engage in social media, I find it hard to guess…
But I would just do some serious Target Audience research and the results will provide real words people are searching for (pains/trends). That instead of guessing/assuming.
Is that in the right direction?
718 comments
There’s much easier way, Maru.
You’ll learn it tonight.
6 comments
Why you must publish an expert book
• Legacy: I have so much to give and there is massive need for it
• Business sense: it’s the best way to build one’s expert positioning
Why you didn’t publish your expert book yet
• Other priorities in my life: funerals, grieving, my own process
• “I’m not good enough” attacks
One or two words to CLEARLY communicate your area of expertise (public speaking, team building, weight loss, dog training, online marketing, Facebook ads, relationship advice)
Burnout prevention (for women)
Make a list of (at least) 25 questions you are asked often (FAQs) about your expertise that answering them can deliver tons of value to your prospects, clients and readers
1. How to deal with shame
2. How to deal with life dark moments
3. How to move from victimhood to loving what is
4. How to deal with people who drain your energy
5. What to do if you feel stuck in life
6. What to do if unhappy with the now
7. How to be compassionate even if still angry
8. How to set healthy boundaries
9. How to stop being the saviour of everyone
10. Strategies to honour your own success
11. How to release perfectionism
12. How to stop being afraid of other women
13. How to stop looking for approval
14. How to quiet your inner critic
15. How to stop thinking “I’m not good enough”
16. How to feel confident in any situation
17. How to distinguish insecurity from intuition
18. How to overcome insecurities
19. How to doing everything for everyone else
20. How to say no
21. How to stop rushing
22. How to stop your job taking all your life
23. When is time to quit
24. How can I stop repeating what my ancestors (mom) did/do?
25. Why am I still looking for approval?
26. How to stop caring for what “they” say?
27. Why do I still say “yes” when I’m wanting to say “no”?
28. Why is my agenda full of things that don’t make me happy?
29. How can I have more energy?
30. What can I do when I’m triggered?
Organize these questions in appropriate categories
Boundaries
1. How to deal with people who drain your energy
2. How to be compassionate even if still angry
3. How to set healthy boundaries
4. How to doing everything for everyone else
5. How to say no
6. How to stop rushing
7. Why do I still say “yes” when I’m wanting to say “no”?
8. Why is my agenda full of things that don’t make me happy?
Ancestors
1. How can I stop repeating what my ancestors (mom) did/do?
Confidence
1. How to deal with shame
2. How to release perfectionism
3. How to stop being afraid of other women
4. How to stop looking for approval
5. How to feel confident in any situation
6. How to distinguish insecurity from intuition
7. How to overcome insecurities
8. Why am I still looking for approval?
9. How to stop caring for what “they” say?
Presencing:
1. Strategies to honour your own success
Inner Critic
2. How to quiet your inner critic
3. How to stop thinking “I’m not good enough”
Identity shifting: values, purpose, meaning
1. What to do if you feel stuck in life
Day planning
1. How can I have more energy?
Life planning
1. How to stop your job taking all your life
2. When is time to quit
Helping others
2. How to stop being the saviour of everyone
When the shit hits the fan
3. How to deal with life dark moments
4. How to move from victimhood to loving what is
5. What to do if unhappy with the now
6. What can I do when I’m triggered?
718 comments
“burnout prevention”, Blanca, is a perfect term to describe the area of expertise.
Well done.
6 comments
Happy dance, Nisandeh!!!
129 comments
Reasons Why:
To be(come) the authority on conscious public leadership.
To get free publicity.
To be able to share my knowledge I am already sharing in trainings and masterclasses
To have an ideal client magnet.
To differentiate me from other trainers or professors in my field of expertise.
To get paid more for a keynote or lecture about the topic.
To have a reason (creating a book) through which I have to organize / structure my information and wisdom on the topic especially for my ideal clients.
To change the world by creating more and more conscious public leaders/leadership.
To help others to become conscious public leaders.
To leave a legacy.
To write a book that is not out there.
718 comments
Please make sure to complete your preparation, Alexander - all the questions - before 6pm today.
36 comments
Hello Nisandeh and team,
Thx for the change to do the course.
List all the reasons: why you must publish an expert book;
-It is for me important to be an seen as an expert-
-for my own significance
-to contribute to the world and a Lecacy
-I want to complete my mission, bucket list
- I like to think and read about logistics in a dental practice, a hobby
List all the reasons (and excuses): why you didn’t publish your expert book yet;
-Time
-Not the right schedule
-Other things are more important
Find one or two words to CLEARLY communicate your area of expertise
Dentist Mentor (real name Tandarts Business Mentor)
Make a list of (at least) 25 questions you are asked often (FAQs) about your expertise that answering them can deliver tons of value to your prospects, clients and readers;
1.How can I easy talk about money?
2. Practicemanager in the office yes or no?
3.Planning of agenda, what is the best way?
4. How to delegate to prevention-assistant?
5. How to delegate to hygienist?
6. Best way to talk orthodontics to patients by assistants?
7.What is the best roadmap for invisalign?
8.What happens before the counter and behind the counter?
9. All the steps of the patient journey?
10 Specify the steps of the patient journey?
11 Is the waiting room a waiting room?
12 How to Manage waiting time?
13 Where in the practice can you efficient use timemanagement?
14 What are the best telephone skills?
15 what is the best to handle pain emergencies on the telephone?
19 How to discuss with suppliers?
20 How to use a yearly calendar and why?
21 What are the best thing to do with the team on a day-out?
22How to manage your own money?
23 What is leadership?
24 How to use words, tonality, body language in the practice?
25 what are the no go words??
26 What is cashflow, ebitda?
27 when to sell your practice?
28 Sell your practice to a dental company, private equity, associates, do not sell?
29 How to use the six human needs?
Organize these questions in appropriate categories
Financial
26 What is cashflow, ebitda?
27 when to sell your practice?
28 Sell your practice to a dental company, private equity, associates, do not sell?
Team
21 What are the best thing to do with the team on a day-out?
Leadership
19 How to discuss with suppliers?
22How to manage your own money?
23 What is leadership?
24 How to use words, tonality, body language in the practice?
Marketing
16 When are you on brand and of brand?
17 What is a brand?
18 the best social media for a dentist?
Selling
1.How can I easy talk about money?
Systems
2 Practicemanager in the office yes or no?
4. How to delegate to prevention-assistant?
5. How to delegate to hygienist?
6. Best way to talk orthodontics to patients by assistants?
7.What is the best roadmap for invisalign?
8.What happens before the counter and behind the counter?
9. All the steps of the patient journey?
10 Specify the steps of the patient journey?
11 Is the waiting room a waiting room?
14 What are the best telephone skills?
15 what is the best to handle pain emergencies on the telephone?
Scheduling
3.Planning of agenda, what is the best way?
12 How to Manage waiting time?
13 Where in the practice can you efficient use timemanagement?
20 How to use a yearly calendar and why?
106 comments
1. List all the reasons: why you must publish an expert book;
For my expert position
As a business tool
For sharing my knowledge and help other people
Use it as input for an online training
2. List all the reasons (and excuses): why you didn’t publish your expert book yet;
Procrastination
Limiting beliefs
Everything is already said and written about this subject
Searching for tone of voice
3. Find one or two words to CLEARLY communicate your area of expertise
Wine education
4. Make a list of (at least) 25 questions you are asked often (FAQs)
1. When is a wine ‘good’?
2. When is a wine ‘bad’?
3. Which country produces the best wines?
4. Why is one wine more expensive than another?
5. What do they mean with the old and the new wine world?
6. How is rose wine made?
7. How does a wine become sweet?
8. What are tannins?
9. What is a “corked” wine?
10. What is better? Natural cork or screwcap?
11. What is the best temperature of serving wines?
12. What are the legs and tears in my wine glass?
13. What is wine aroma?
14. How did my wine get these aroma’s?
15. What is the after taste of wine?
16. What is the difference when putting wine in a carafe?
17. Does it help to let the wine breathe?
18. What is the best way to store my wines?
19. How long can I preserve an open bottle of port wine?
20. How long can I preserve an open bottle of wine?
21. Which wine is better to store?
22. What does the year on a wine label mean?
23. What about sulfites?
24. Do I get headache from sulphites?
25. Are there sulphites in organic wines?
5. Organize these questions in appropriate categories
5.1 Buying wines
When is a wine ‘good’?
When is a wine ‘bad’?
Which country produces the best wines?
Why is one wine more expensive than another?
What do they mean with the old and the new wine world?
What does the year on a wine label mean?
What is better? Natural cork or screwcap?
5.2 Serving wines
What is the best temperature of serving wines?
What is the difference when putting wine in a carafe?
Does it help to let the wine breathe?
5.3 Tasting wines
What are the legs and tears in my wine glass?
What is wine aroma?
How did my wine get these aroma’s?
What is a “corked” wine?
How does a wine become sweet?
How is rose wine made?
What are tannins?
What is the after taste of wine?
What about sulfites?
Do I get headache from sulphites?
Are there sulphites in organic wines?
5.4 Cherish your wines
Which wine is better to store?
What is the best way to store my wines?
How long can I preserve an open bottle of port wine?
How long can I preserve an open bottle of wine?
21 comments
1 I want to publish an expert book, because if I stop in a few years all the knowledge gathered will disappear.
2 There was no need yet to publish such a book, because I published manuals on part topics.
3 Bookbinding at scale 1:12.
4
Which paper do you use?
Which glue is the best glue to use?
Which yarn, cover material, leather do you use?
Can you learn us to skive leather?
How can we decorate the covers with golden letters?
Can you teach us gold edging?
Can you explain to us how we can make the layout so that we can print double-sided with our own computer?
Can you teach us to make a medieval gothic book?
How do you make you closures?
How do you age your paper?
How do you cut your bookblocks straight?
How do you make spine ribs?
How do you sew the signatures?
What is endpaper and is this a different paper compared to the paper used for the bookblock?
Which cardboard is the best to use for the cover?
How can we make a pop-up book?
Which knive is the best to cut paper?
How can we fix glue errors?
How can I fix a wrongly sewn-in section in a book?
Why is headband, endpaper and gold edging used in bookbinding?
5
History of bookbinding,
Tools and material, specialized for 1:12 scale bookbinding.
List of bookbinding terms
Bookbinding techniques of the different centuries focused on miniature books.
- starting with a simpel book.
Mistakes and how to correct them.
323 comments
Why I must publish an expert book
To get better answers
to organisme myself better
to get a structure for trainings/ workshops
to get topics for videos/ blogs etc
great business card
legacy
to show persistence
to become millionaire (oh no...well not directly...:D)
to get better clients and projects
to start selling merchandise
to test ones relationship 😀
Why I didn't yet
I published a visual card-set
Am finishing a book about product owners
But the reasons I didn't do it earlier are:
scared of writing (although i start liking it!)
scared of not finishing (although now I know I can)
scared of peoples opinions (always)
and I still face these. Also for video's etc.
Area of expertise
Agile coach/ scrum master/ facilitator (of change) (or organization and change (change management)/ change interventionist)
I mostly use facilitator of change or change interventionist
25 questions I am often asked (categorized)
(I have another book in my head, about design sprint weeks, the product I want to sell more off)
How does scrum work/ What is scrum?
What is the difference between Agile and scrum?
Do you also know ITIL, Lean, Kandabn, Safe... etc?
Why is the scrum-proces so tightly organized, how can I choose my owen work/ what to do?
What is a product? Wat is the difference between a project and a product. And why does that matter?
How do we create a Product Backlog?
But we already have a backlog, what is the difference?
We organized a 'scrum week', but now we are stuck, can you help us out?
What is the value of a scrum-week?
How do we organise a scrum week?
Who do we need?
I can never get my people 'free' for two weeks. So now what?
Where to find a proces owner/ product owner?
How to 'turn-on' management?
How can we organize this week in the best way?
Can you tell us something about storytelling?
What are the best types of workshops to do?
How to facilitate this week?
How can we involve stakeholders?
How can we make it fun and useful?
That doesn't work here like that!
Can we als do it scrum-like?
Why are you so tough on us?
Why do we need to involve clients/ stakeholders/ other departments?
When do we finally involve the clients/ stakeholders/ other departments?
How can I get less busy?
Why is it here such a mess/ shit show?
How do we create ownership within the teams?
How do we increase the collaboration within the team?
How do we increase collaboration between the teams?
What does it take to get everybody enthusiastic?
How can we control/ direct the work (eg people) better?
We cannot prioritize here!
How do we structure/ organize the work?
How do we organize ourselves/ the teams?
How can we create an overview of all the at-hand work?
How can we get results?
Can you help us to talk in a different way to each other?
Can you help to build trust?
Can you help find a strategy?
What's wrong with low-hanging fruit?
Can you build an OBEYA for us?
718 comments
I believe, Bas, that no one ever searched in Google for “facilitator of change” or “change interventionist”.
However, “scrum” and “agile” are terms that are searched a lot as areas of expertise.
I suggest you stick to those.
323 comments
Yeah- It ll be more the following as Google search items i guess:
Scrum
Agile
Change management
Team collaboration
Effectivity and efficiency
718 comments
Those are a perfect starting point, Bas.
Good job.
34 comments
1. List all the reasons: why you must publish an expert book;
- Be recognised as the expert in my field
- Generate passive income
- Attract more clients
- Explain my process and ideal clients
- Get media attention
- Get some of the more tedious work done by others
2. List all the reasons (and excuses): why you didn’t publish your expert book yet;
- No time
- Too much work
- Don't know how to start
- Self doubt
- Too busy with other things
3. Find one or two words to CLEARLY communicate your area of expertise
Book publishing
4. Make a list of (at least) 25 questions you are asked often (FAQs) about your expertise that answering them can deliver tons of value to your prospects, clients and readers;
4.1 Should I self-publish my book or find a publisher?
4.2 How can I get attention to my book?
4.3 Do I need an editor or can I do this myself?
4.4 What types of editing are there?
4.5 Do I need a proofreader or can I do this myself?
4.6 Do I need a formatter or can I do this myself??
4.7 Can I design my own cover or do I need a cover designer?
4.8 What are the requirements for covers?
4.9 What is the difference between a printed book and an ebook?
4.10 How long does it take to get my book edited?
4.11 How long does it take to get my book proofread?
4.12 How long does it take to get my book formatted?
4.13 How long does a cover author need to create a cover?
4.14 How do I market my book?
4.15 How do I stand out from the crowd?
4.16 How can I get my book in physical book stores?
4.17 How can I make sure I don't pay too much to a publisher?
4.18 Who can help me with illustrations in my book?
4.19 What size should I make my book?
4.20 What font and font-size should I use?
4.21 Should I publish my book in color or black-and-white?
4.22 What type of paper should I publish my book on?
4.23 Should I go with a printer or use print-on-demand?
4.24 How do I find a good editor?
4.25 How do I find a good proofreader?
4.26 How do I find a good formatter?
4.27 What is a reasonable price for editing?
4.28 What is a reasonable price for proofreading?
4.29 What is a reasonable price for formatting?
4.30 What is a reasonable price for cover art?
4.31 What can I expect from a publisher?
4.32 Where can I find a good publisher?
4.33 What are good ways of making sure my book gets attention?
4.34 Do I need a launch team?
4.35 How can I get reviews?
4.36 How do I deal with negative reviews?
4.37 What are the pros and cons of self-publishing?
4.38 What are the pros and cons of using a publisher?
4.39 How can I get my ebook in online bookstores?
4.40 Which publishing platforms should I use?
4.41 Should I use illustrations in my book?
4.42 What kind of illustrations do I need for different kinds of books?
4.43 What about royalties?
4.44 What price should I ask for my book?
5. Organize these questions in appropriate categories
Categories:
1. Self-publishing versus going through a publisher
4.1 Should I self-publish my book or find a publisher?
4.9 What is the difference between a printed book and an ebook?
4.31 What can I expect from a publisher?
4.32 Where can I find a good publisher?
4.37 What are the pros and cons of self-publishing?
4.38 What are the pros and cons of using a publisher?
2. Finishing your book (editing/proofreading)
4.3 Do I really need an editor?
4.4 What types of editing are there?
4.5 Do I really need a proofreader?
4.10 How long does it take to get my book edited?
4.11 How long does it take to get my book proofread?
4.24 How do I find a good editor?
4.25 How do I find a good proofreader?
4.27 What is a reasonable price for editing?
4.28 What is a reasonable price for proofreading?
2. Getting your book print-ready
4.6 Do I really need a formatter?
4.7 Can I design my own cover or do I need a cover designer?
4.8 What are the requirements for covers?
4.12 How long does it take to get my book formatted?
4.13 How long does a cover author need to create a cover?
4.19 What size should I make my book?
4.20 What font and font-size should I use?
4.41 Should I use illustrations in my book?
4.42 What kind of illustrations do I need for different kinds of books?
4.18 Who can help me with illustrations in my book?
4.21 Should I publish my book in color or black-and-white?
4.26 How do I find a good formatter?
4.29 What is a reasonable price for formatting?
4.30 What is a reasonable price for cover art?
3. Publishing
4.16 How can I get my book in physical book stores?
4.17 How can I make sure I don't pay too much to a publisher?
4.22 What type of paper should I publish my book on?
4.23 Should I go with a printer or use print-on-demand?
4.39 How can I get my ebook in online bookstores?
4.40 Which publishing platforms should I use?
4.43 What about royalties?
4.44 What price should I ask for my book?
4. Marketing
4.2 How can I get attention to my book?
4.14 How do I market my book?
4.15 How do I stand out from the crowd?
4.33 What are good ways of making sure my book gets attention?
4.34 Do I need a launch team?
4.35 How can I get reviews?
4.36 How do I deal with negative reviews
718 comments
Perfect area of expertise, Arjen.
Thank you.
154 comments
1. List all the reasons: why you must publish an expert book;
- It will help transform the life of many horses (and their owners)
- “Teaching what you know is the best way to learn and grow”
- It is the perfect introduction to my work It will support my online training
- It will attract new clients to my online training I can give it away as a bonus (eg for giving me feedback)
- It will give me recognition as an expert, gives expert credibility / authority
- I can use it as a lead magnet for my online courses
- I will get invited for podcasts and interviews
- Other people (who also help horses) want to collaborate with me
- Will make marketing and sales easier
- Get media attention
2. List all the reasons (and excuses): why you didn’t publish your expert book yet;
- Didn’t have this clarity about the ‘WHY’
- Haven’t found the illustrator for the illustrations it needs
- Chaos in my mind, always too many things to do, so no time
- My 2 accidents in 2021 (with horse and car), I could not write/type for months
- My perfectionism, I want to write the PERFECT book that includes EVERYTHING
- Procrastination, probably because of wanting it to be perfect/a best seller…
-There just never seems to be uninterrupted time to get all the ideas on paper
3. Find one or two words to CLEARLY communicate your area of expertise
- Horse training (sounds too simple and does not really cover what I do…)
4 & 5. Make a list of (at least) 25 questions you are asked often (FAQs) about your expertise that answering them can deliver tons of value to your prospects, clients and readers – organized in appropriate categories
Connection. Horse-human relationship and interaction
1. How do I become the human my horse wants to be with
2. Does my horse love me?
3. What is my horse trying to tell me? How can I listen to my horse?
4. How can I communicate to my horse. How can I learn the language of my horse?
5. I feel fear/stress. How can I become more confident around my horse
6. My horse spooks. How can I help my horse to be more confident?
7. How can I improve the relationship with my horse?
8. Does my horse want to be with me?
9. How can I synchronize with my horse and walk together as one?
10. I can not catch my horse. Why does my horse walk away?
Foundation Groundwork. Horse training from the ground
1. How can I train my horse without compromising the relationship?
2. What tools do I need for groundwork?
3. What are energetic aids in horse training?
4. What is the effect of my breathing, energy and posture on my horse
5. How do I recognize if my horse is balanced?
6. What are the natural asymmetries of my horse
7. How do I start liberty training?
8. Do I need a whip when I train my horse?
Advanced Groundwork. Lateral Movements Simplified
1. How can I help my horse get stronger and more flexible?
2. How to teach my horse true self carriage ?
3. What is healthy movement?
4. How can I train my eye for healthy movement?
5. How can I become the best trainer for my horse?
6. Why do we need to do /what is the essence of lateral movements?
7. How can I improve my horses balance
8. How do I teach my horse shoulder in / haunches in /renvers / half pass / pirouette
Horse Riding
1. How can I learn to ride without a bridle/saddle?
2. How can I become a confident rider?
3. What can I do to prepare myself for a relaxed ride?
4. How can I sit straight without tension?
5. How can I stop my legs from moving?
6. My horse is always running, how can I slow him/her down?
7. My horse doesn’t want to go forward. What do I do?
8. My horse doesn’t want to stand still at the mounting block. How can I ask my horse to come to the mounting block?
718 comments
“horse training” is perfect, Lucie.
This is EXACTLY what people would search for in Google…
Keep it.
95 comments
1. Why I need to write an expert book.
Becoming well-known in my field.
Gain trust from clients.
Learning more about my field/specialism.
Gain new insights.
Gain more contacts within the playing field of my business.
Be able to offer clients something extra and valuable.
Reach new sales channels and target groups.
Continuous flow of income.
Publicity in the market.
2. Why never written an expert book before?
Didn't think about it.
Put company on the map first, only then write book.
Didn't really see the point of writing a book.
Not knowing how to approach it.
3. My expert position?
Holidays Bavaria.
4. Questions from potential customers.
What makes Bavaria unique?
Why should I go on holiday to Bavaria?
What are the advantages of holidaying in Bavaria?
Why did you start your travel agency?
What did you do before this?
How will you publicise your position in the market?
Which parties do you work with?
What is your earnings model?
What is your target group?
How big is Bavaria?
Are Germans and also Bavarians rigid?
Bavaria is mainly for older people, isn't it?
What is the speciality in Bavaria?
How high is the general price level in Bavaria?
What is the difference in culture between the Netherlands and Bavaria?
What else will you do to put Bavaria on the map?
How many people can join your trips?
What can you arrange for a group trip?
Bavaria is the region of beer and lederhosen, isn't it?
Are there any other famous big cities in Bavaria apart from Munich?
Do you join travel companies on group tours?
How many people work at your company?
On what do you want to be competitive with your tours?
Can you compete on price with the big companies like Bolderman?
What themes and what kind of group tours will you focus on?
5. Categories.
A. Culture and nature in Bavaria.
What makes Bavaria unique?
How big is Bavaria?
Are Germans and also Bavarians rigid?
What is the speciality in Bavaria?
How high is the general price level in Bavaria?
What is the difference in culture between the Netherlands and Bavaria?
Bavaria is the region of beer and lederhosen, isn't it?
Are there any other famous big cities in Bavaria apart from Munich?
B. Personal/Organisation.
Why did you start your travel agency?
What did you do before this?
Do you join travel companies on group tours?
How many people work at your company?
C. Price/quality.
On what do you want to be competitive with your tours?
Can you compete on price with the big companies like Bolderman?
What is your revenue model?
D. Target group.
Isn't Bavaria mainly for older people?
Which parties do you work with?
How many people can join your trips?
E. Marketing.
How will you publicise your position in the market?
What is your earnings model?
What else will you do to put Bavaria on the map?
What can you arrange for a group trip?
What themes and what kind of group tours will you focus on?
718 comments
Perfect description of area of expertise, Menno…
95 comments
Thank you! Really looking forward for tomorrow.
145 comments
I. List all the reasons: why you must publish an expert book;
1. To get new leads and more clients
2. To position myself as expert / earn the right to be called expert
3. To impact more people, to help my target audience
4. To explain easily what I do “I am the author of… about…” (use as business card)
5. To be invited to speak
6. To be featured in media
7. For new clients to know what to expect working with me
II. List all the reasons (and excuses): why you didn’t publish your expert book yet;
1. I do not feel like an expert, not yet, not enough
2. I do not have enough success cases
3. I need to first create content, lots of content, and then just compile in my book
III. Find one or two words to CLEARLY communicate your area of expertise
Organization / productivity.
IV. Make a list of (at least) 25 questions you are asked often (FAQs) about your expertise that answering them can deliver tons of value to your prospects, clients and readers;
1. How do I define my goals
2. How do I achieve my goals
3. How do I figure out my next steps
4. How do I overcome feelings of burnout/ exhaustion
5. How do I finish my never ending to-do list
6. How do I organize my over complicated chaos
7. How do I finish my projects (I have big plans, great ideas but hard time following through)
8. How to I free time to do what matters most
9. How do I identify my processes
10. How do I document (SOP) my processes
11. How do I plan my projects
12. How do I measure my success
13. How to track profitability and progress
14. How to beat procrastination
15. How to generate new ideas
16. How to maintain my energy throughout the day
17. How to create a morning routine
18. How to create an evening routine
19. How do I maintain a self care practice
20. How do I use the law of attraction to keep myself productive
21. How do I motivate myself to keep myself productive
22. How do I organize my activities with diversity and balance
23. How to close and release a year to start the new one fresh
24. How do I escape analysis paralysis
25. How do I avoid “shiny object syndrome”
26. How do I set boundaries
27. How do I say “no”
V. Organize these questions in appropriate categories
E.g. let’s say you’re a weight loss expert… then some categories could be: eat and don’t eat, drink and don’t drink, exercise, healthy habits, dealing with temptations/cravings, support system, maintaining your desired weight…
A. Time and energy
(Your big Why)
How to beat procrastination
(Morning and evening rituals)
How to create a morning routine
How to create an evening routine
(Energy vibration and inspired action)
How to maintain my energy throughout the day
How do I use the law of attraction to keep myself productive
How do I motivate myself to keep myself productive
(Freeing time)
How to I free time to do what matters most
B. Organization
(Tofu, Mofu, bofu + delight)
(Processes vs projects)
(SOP)
How do I identify my processes
How do I document (SOP) my processes
(Simplify to amplify)
How do I finish my never ending to-do list
How do I organize my over complicated chaos
C. Planning
(Yearly goals)
How to close and release a year to start the new one fresh
How do I define my goals
How do I achieve my goals
(Trimestral roadmap)
How to generate new ideas
How do I figure out my next steps
(Monthly projects)
How do I plan my projects
How do I finish my projects / I have big plans, great ideas but hard time following through
How do I escape analysis paralysis
D. Execution and implementation
(Focus)
How do I avoid “shiny object syndrome”
How do I set boundaries
How do I say “no”
(Cyclic productivity + Moon phases)
How do I organize my activities with diversity and balance
E. Tracking profitability and progress
(Defining your KPI)
How do I measure my success
(Tracking your KPI)
How to track profitability and progress
(Correcting the course)
F. Self care
(Physical selfcare / Mental selfcare / Soul selfcare)
How do I overcome feelings of burnout/ exhaustion
How do I maintain a self care practice
146 comments
Preparation assignment
1 all the reasons why you must publish an expert book
1. It’s a nice business card
2. It can be a client magnet
3. I become an expert instantly by writing a book
4. It is distinct from others
5. Makes it easier to get media attention
6. I will be invited as a speaker
7. Because it’s a nice give away
8. Share my knowledge and experiences
9. To help & serve more people to become a great employer
10. To leave a legacy
11. By writing a book I will also learn a lot myself
12. In that way I can download a lot of knowledge out of my brain
2 all the reasons why you didn’t publish your expert book yet
- Not enough time
- The strong believe I just can’t write a book
- I’m not experienced enough
- Why should people listen to me?
- Other important work to do
3 Find one or two words to CLEARLY communicate your area of expertise
Like almost all attendees of this program it is very difficult for me to make my expertise clear in two words. I’m an experienced Scrum Master and I have specialize myself in the field of Product Owners. I like, I’m good in and find it important to build bridges between people to collaborate and learn together.
For now I define my expertise as Collaboration Facilitator.
4 25 questions you are asked often
1. What is it that you don’t know about collaboration with your stakeholders that can hurt you?
2. What is the one bad habit in working with your team that is killing your team moral?
3. What is het one change in working with your team which would make the most impact in reaching your goals?
4. What is the one thing you should do to help your Product Owners?
5. How do I make it clear to others how we get to a concrete product from my dream for the future?
6. How do I keep my stakeholders aligned?
7. What are the tasks most important to me as a Product Owner?
8. In which way can I get commitment of my team?
9. How to build a good relationship with your stakeholders?
10. What is the one thing i should do to guarantee the quality of my product?
11. What is the one bad habit that is killing your product development? (thank you Gerdy!)
12. What is the one pitfall for Product Owners through which teams and stakeholders do not want to cooperate?
13. How can you find time in your hectic schedule to spend time on the really important things? (thank you Lola)
14. How tho find time in your calendar to spend time on real product development?
15. What are the five things that help me conquor comlex product development
16. What is the one change in developing together with my clients which would help me create a super product?
17. Which working methods can I use to improve collaboration?
18. What are Liberating Structures?
19. Can I make agreements on values and principles?
20. How do I deal with values in my team?
21. What is the one succesfactor to learn with your team?
22. What’s the biggest difference between working in projects and working with an Agile mindset?
5 Organize these questions in appropriate categories
It’s a bit difficult to make appropriate categories. For now I’m thinking of:
1. Mindset
2. Pitfalls
3. Different ways of collaboration
718 comments
Ask yourself, Henny…
How many people are searching daily in Google for “collaboration facilitator”.
I’ll give you a hint… in the whole wide world, it’s very, very close to zero.
Think what is the one or two words that people will actually input into Google when they’re searching something about your area of expertise.
146 comments
Thank you Nisandeh.
Like you told Bas, scrum, Agile, product owner and coach are words people are looking for on Google.
So would it be better to just describe my expertise as Scrum Master or Product Owner Coach?
And in the questions and answers I can go in depth on collaboration.
718 comments
“Scrum” on its own is probably better than “scrum master”.
“Product Owner” (without the “coach”) is perfect.
15 comments
Dear Nisandeh,
Here I have listed, as bulletwise as possible my answers for the preparation assignment.
Best Regards, Guido
All the reasons why I must publish an expert book
Position myself as an expert, I have the highest possible title in my field of work, and I am not claiming it
Claim my authority in the field and beyond
The book needs to be a tool I can refer to (as I have already mentioned in my book…..)
Increase my expert status, people that have followed my education know my expertise, this will increase the value of my expertise
Who writes, stays, (in Dutch: wie schrijft, blijft)
Boost myself to get a position in the speakers academy (extra income channel, for which)
Spread my expertise faster than having to be everywhere in person
Give people that know my expertise the possibility to refer to my expertise easier
Selling myself
2. All the reasons and excuses why I didn’t publish an expert book yet
Too large a project
I don’t like writing
What should be my topic? Too many to choose from
Who wants to read my book?
Where should I find the time?
Aren’t there other ways of doing it?
I feel it’s fair to say that a lot of these reasons and excuses are already in the background. We already spoke about it during 10x, a lot has changed since then. Writing a book is on my list for 2023 (or sooner if I know that’s feasible) since I consider it to be a great addition to my expert status. I know I can do big projects now. I have built online NLP (people looking at my videos). That was big and it is close to being finished. So I can do big projects.
3. Find one or two words to clearly communicate your area of expertise
Seems a simple question, yet for me this is the most difficult one. I am not consistent here and I need to be in order to make the book - or rather my positioning - succesful.
At first sight it should be: NLP
but that’s not it. NLP is just a set of tools helping people to achieve their goals, to gain more knowledge about themselves and/or others and to live a better live. That’s not it. At least that’s too broad for my area of expertise. And I am looking for the right words and the right direction.
I think I should direct it towards individuals then it would be more: happy in business. There I don’t like the word happy. But it is the word that until now comes closest to what it is.
I have claimed the site businesshappiness.nl Because that is another way to describe it: Business Happiness. Which is directed at both employers/managers and employees and how they can work successfully together.
I have been thinking about business health but that’s not it either. It’s not about a healthy business but about staying healthy doing business, and that line sucks. So, not fully defined yet.
4. Make a list of (at least) 25 questions you are asked often about your expertise that answering them can deliver tons of value to your propects, clients and readers
and 5. organise these questions in appropriate categories
Business Oriented
How can I get rid of all the complaints my employees are telling me all the time?
How do I deal with my sick employees? I am not allowed to ask them anything and I want to reduce the rate of sickness of personnel
Is there a manual how to motivate my employees?
One of my employees has a personal issue, I don’t want to deal with it, what should I do/can you do it for me?
Can you help me to get my team working together properly again?
How do I communicatie with my personnel (when it comes to broad messaging, not one on one)?
What is the best way to get my message across? This is very broad question which people are asking me quite often. The answer is very much related to the specific situation, from which I am abstracting now.
I need to get back on track with my partners (owner level), but that is very difficult. What should I do?
How do I engage younger employees (an older generation wondering how to engage the younger generations).
Personally Oriented in Business Context:
Can you tell me how to survive my client/manager?
I am not really happy in my function anymore, yet I don’t want to leave, can you help me finding back my motivation?
I am not being challenged anymore, and I don’t know where to find it, can you help me?
I need to grow in certain areas to be able to being promoted to the next step. Can you help me?
Why can’t I cooperate with him/her? And what should I do about it?
How to fill my time when I am retiring and my wife is not?
I don’t know where I am good at/what I like doing for a living, can you help me out?
How do I make a transition from what I am doing right now, to what I really want to do?
Personally oriented:
How do I get more confidence?
I have to stop pleasing/how do I draw a limit to what I am doing?
My relationship is so functional only the last couple of years, is that normal? (from couples with young kids)
My family patterns are bothering me, how do I deal with a. my family b. the patterns
I have an (eating) disorder/anxiety/fear can you help me with that?
I would like to gain more insight in myself (my strengths and weaknesses), however deeper than the average is teling me. Can you help me out?
I am not achieving anything, how do I get control over myself? The context of this question is not procrastination but being overwhelmed by the number of things I need to do (work, private life, sports, clubs/societies and so on)
General (applicable in any context)
How do I engage people to support me in my ideas? —> this is both in the business context, the personally oriented in business context and the personal oriented context.
718 comments
Hey Guido…
It’s great to have you with us… it’s been a million years, no?
About your area of expertise…
Unfortunately, this is not something to define “later”.
This is the most important part for the expert book system I’m going to teach you.
Please think of the 2-word term that people search in Google in order to find information about your area of expertise…
15 comments
Hi Nisandeh,
It's certainly been quite a while!
And when you put it like this, when it comes to search words in Google. It think it would be:
(how to be) happy at work
Would that be something? The questions still apply
189 comments
REASONS
1. Get recognized as an expert
2. Educate target audience
3. Build trust
4. Get people to know me
5. Authority
6. Free publicity
7. Magnet for ideal clients
8. Great business card
9. Nice give away
10. Leave a LEGACY
11. Get thing I have in my head organized
12. Separates me from the crowd
13. Less explaining - 'read the book'
14. Good to 'be an author' for publicity
15. Paradise for blog post subjects
16. Support people on their journey (write the book for myself, 10 years ago)
17. Help me get clearer on what and how I want to communicate
18. Fun
19. Good for networking
20. Good to build mailing list
21. Contribute
22. Deal closer
23. Learn
24. Frontend product
25. Grow business
26. Passive income
REASONS WHY I HAVE NOT PUBLISHED YET
1. I had no idea of the importance of a book, at all
2. Didn't really think about it
3. Didn't think I had enough content to fill a book
4. Did too many things without being a 'super-expert' in any of them
5. 1, 1, 1 and 1
AREA OF EXPERTISE
Not really sure how to fit this in one or two words.
I'm becoming an expert in how to work with the subconscious mind, to let go of past trauma, memories, live in the here & now.
I'm not a coach or a therapist...I'm teaching people how to do it on their own with a set of simple tools I'm giving them.
I'm not a meditation teacher....the tools include breathing meditation, but that's just one aspect of the method.
I'm not offering mindfulness...I did that for years, this goes 10 times deeper than anything like that.
QUESTIONS (IN CATEGORIES)
**Happiness**
How can I...
enjoy life more
have more fun in life
live more in the here & now
live more in the moment
feel happier
enjoy the small things more
feel more relaxed
feel healthier
be more positive
see the best in every situation
have better relationsships
like myself more
(stop working so hard)
What is happiness anyway?
Can I be happy without doing anything
Can I train myself to be happier?
Who are the happiest people in the world?
**Stress**
How can I....
have less stress?
be more relaxed
stop taking everything personal
stop working so hard
stop feeling so tense
stop a stress response when something or someone triggers me?
be kind to myself when I'm stressed?
be more resilient when something gets me stressed?
why am I stressed all of the time?
where does stress come from?
does stress have a function?
**Emotions**
How can I...
deal with my emotions
feel less depressed
let go of things easier
have less fears
feel better
stop getting carried away by my emotions
stop getting so angry
be more aware of my emotions?
heal my past?
let go of my past?
Where do emotions come from?
What are emotions?
Do they have a function?
**Thoughts**
How can I ....
think less
stop overthinking
stop thinking
have less judgments
have more positive thoughts
reduce negative thoughts
think creatively
have less doubts about myself
thinkg more creatively
stop sabotaging myself and my goals?
What are thoughts?
Where do they come from?
What is their purpose?
Why am I thinking so much?
Why am I having the same thoughts repeatedly?
Why do I wake up in the middle of the night and start thinking?
**Body**
How can I ...
Feel more relaxed in my body
Reduce muscle tension
Deal with pain
have a flexible body
prevent sickness
What does the body have to do with happiness?
How is the body connected to my thoughts and emotions?
How can I take care better of my body?
What does my breathing have to do with a happy life?
How is my breathing connected to my thought and emotions?
How can I breathe less shallow?
---
**Sleep**
have better sleep
stop waking up in the middle of the night
**Relationships**
have better relationships
have a better love life
be friendlier
have a better relationship with myself
love myself more
be more accepting to myself and others
Why do I keep getting disappointed in love?
Why do I feel lonely?
Can I be by myself and not feel lonely?
How can I stay aware of myself when I'm with someone?
How can I really listen to someone?
How can I stop judging people so quickly?
How do I handle my parents?
**Authenticity, creativity**
be more authentic
be more creative
be my best self
get the max out of my day
get the most out of my life
Where does creativity come from?
**Self-confidence & resilience**
be more resilient
trust myself more
focus better
have more self-confidence
have less doubts
reach my goals
718 comments
It’s not about how you describe it, Rens, or even what you do.
It’s about what do THET search in Google to find the AREA OF EXPERTISE.
Please think of that 2-word term that people search in Google.
189 comments
Allright. That would probably be something like:
stop stress
reduce stress
think positive
It's a nice and important excercise to think of what people would search for.
It points me to the starting point where people could hook on to what I offer.
I'm so deep into this material already, that this is easy to overlook.
718 comments
You’re in the right direction, Rens.
I’ll share with you the way to identify the exact wording in the workshop…
183 comments
1. List All the Reasons: Why You Should Publish an Expert Book
1. Story goes faster than telling 1 on 1.
2. When you have written a book, people look at you differently.
3. The book contains the answers to the questions and the pain to help my target group
4. Indicates that I have already experienced things, so the other can trust me sooner.
5. Indicates that I have looked at the root cause, it can save the reader a lot of time and pain
6. Ideal business card, this will stick if they haven't even read the book and they never will. then you are an expert
7. Very important in the process the know you, like you, and trust you.
8. With this and with this you build a list to email your target group
9. Process of the book gives you a lot of texts and info to use in your marketing stories
10. Writing a book is a wonderful process that gives me insights into what matters to me. Put myself on the map.
2. List all the reasons (and excuses): why you haven't published your expert book yet.
1. negative beliefs, which are not a contributor.
2. I can't
3. I don't know
4. I don't know well enough yet
5. No time for
6. Is it worth all this time?
7. Do I have something meaningful to say?
3. Find one or two words to CLEARLY describe your field
bring .
Bicycle maker
List (at least) 25 frequently asked questions (FAQs) about your expertise that answering them can bring tons of value to your prospect, customers, and readers.
1. How do I make ... all items from our fixed price list with 80% of the most common repair and maintenance questions
2. Who makes my bike?
- city
- sports
- eBike
- cargo bike
3. When will my bike be ready?
4. How do I prevent saddle soreness?
5. How do I handle my battery?
6. My support is not working?
7. How do I get a blow out of my wheel?
8. How much does a repair cost?
9. How much does maintenance cost?
10. What can I do to my bicycle myself?
- city
- sports
- ebike
- cargo bike
11. How do I clean my bike?
12. Which bike is right for me?
13. How many kilometers can I get with my battery?
14. How long will my battery last?
15. Is a battery safe?
16. How hard should I inflate my tires?
17. What safety measures can I take with regard to my ebike
18. My bike does not support? Display does work.
19. Which tire should be on my bike?
20. I have tingling hands while cycling, what can I do about it?
21. Can I carry out repairs myself?
22. How do I get the right tools?
23. How and/or can I protect my bicycle for a long time?
24. Can I spray my bicycle?
25. Can my eBike go faster than 25 km/h
26. My eBike means, what can I do about it?
5. I don't understand the category
718 comments
Area of expertise, Leo, would be more accurate (in English) either “Bicycle Making” or “ Bicycle Building”…
183 comments
yes make bicycles
6 comments
1. List all the reasons: why you must publish an expert book;
- As I am targeting international clients I need a book in English ( my 2010 book ‘ onbeperkt veranderen’ is in Dutch
- The book has to look at the pain and solutions of my target group (C- level leader and their teams )
1. List all the reasons (and excuses): why you didn’t publish your expert book yet; lack of time , writing skills, urgent client wishes, I have a book already, procrastination, my publisher of book 1 is not the right one, it is a never ending project ..
1. Find one or two words to CLEARLY communicate your area of expertise; 2 words are management and leadership E.g. public speaking, team building, weight loss, dog training, online marketing, Facebook ads, relationship advice…
2. Make a list of (at least) 25 questions you are asked often (FAQs) about your expertise that answering them can deliver tons of value to your prospects, clients and readers;category A organizational effectiveness 1. How to deal with .. crisis. 2. How to align strategy, culture and the behavior of my employees. 3. How to get better results and be an attractive employer ? 4. How to organize my teams and use their qualities? 5. What do we need to manage and lead in an optimal way ? 6. What is in our area of influence ? 7. How can we influence our stakeholders better ? 8. How to organize based upon a growth mindset
Category B : Team effectiveness 9. How to grow the effectiveness my team? 10.
How can we have great away days developing the team? 11. What is team health ? 12 What are elements of succes for teams? How can we measure progress 13 How can we learn and develop together? 14 How to give and receive feedback 15.
How to use praise? 16. How to asses qualities and preferences and needs 17 how to fit talent together.
Personal effectiveness:
18 how to be more effective
19. How to influence and convince and motivate my stakeholders better
20How to increase awareness on stress and deal with it better 21. What is my essential career planning. 22. How to deal with my feedback? 23. How can i get effective training. 24. How can i get effective coaching. 25 what makes me a great leader ?
1. Organize these questions in appropriate categories E.g. let’s say you’re a weight loss expert… then some categories could be: eat and don’t eat, drink and don’t drink, exercise, healthy habits, dealing with temptations/cravings, support system, maintaining your desired weight…
92 comments
My Expert Book
Reasons for my expert book:
1. It is an artifact location to bundle part of my knowledge;
2. It is an artifact to promote my experience;
3. It is an informative business card;
4. It will still be there to benefit form even if I’m not around;
5. It is a means to give before asking things back;
6. It is saves time to discuss or sell the essentials and move directly further into the high value high pay-off things;
7. It is fun to create, design and develop something new;
8. It is / can be a way to earn direly (sales or combi give away and sales) next to a way to earn indirectly (contact, e-mail list, invitation, participation etc. etc.).
9. It can be the reason to present about it and connect to people for further business;
10. Re-position myself and my expertise in the market.
11. Clients / network will value me for my expertise.
12. If referred to in can have a multiplying effect in my current and new next work.
Reason for not yet have my expert book;
1. To many ideas for books (to broad expertise), should I really write a few books;
2. No the motivation to plan writing activities for a long time;
3. No direct plans to multiple use my expertise;
4. I makes my knowledge fixed on paper and always more actual examples are available;
5. It always seems that other activities require more attention;
6. I like to do stuff even writing together and have not the best experience and still try to find someone to do stuff together.
7. Afraid it will not be interesting enough.
8. Too much is already written and a full blown literature study is too much work and not what feels like putting all the energy in.
9. Afraid people will judge the quality afterwards and feeling the high quality is quite a lot of investment.
10. Why me?
Area of expertise:
• My area of expertise is discussing, analysing and designing: Continuous Improvement of Supply Chain Processes. In two words: Logistics Innovations or continuous improvement I understand to keep it small but one or two words is difficult. I’ll keep working on this…
Questions asked about my expertise:
1. How to selected the best market/customer?
2. How to select the best supplier?
3. How to know what is running smoothly and what can be improved?
4. What are activities I have to in-source / out-source?
5. How to measure the right things?
6. How to identify added value processes?
7. How to identify the bottleneck and understand the why?
8. How to improve alignment with my suppliers?
9. How to improve alignment with my customers?
10. How to improve my product portfolio?
11. What is the competition doing and what to do relative to them?
12. How to measure my sustainability?
13. How to improve my sustainability?
14. How to make my performance indicators smart?
15. How to select different transportation companies?
16. How to select the right logistics service provider?
17. How to select an potential partner for a new business venture?
18. How to determine the right level of inventory to keep?
19. What should we do in the future?
20. How can we become cheaper?
21. How can we become faster?
22. How can we become more sustainable?
23. What should be do against sudden changes in the environment that impact us?
24. What can we realize things with lower costs?
25. How can we increase our revenues?
26. How to comply to the next rules and regulation in…….
27. What would be the benefits / opportunities to incorporate digitization?
28. What would be the benefits / opportunities to incorporate automation?
29. What would be the benefits / opportunities to incorporate product identification?
30. What would be the benefits / opportunities to incorporate a new maintenance strategy or design a (maintenance) service portfolio?
718 comments
Marcel… think of the general term that people will use to search in Google for your area of expertise.
“Supply chain” sounds general enough…
“Logistics” is probably too broad, so one more word would be better…
139 comments
1. List all the reasons: why you must publish an expert book;
To become the superstar in my field of expertise
to have a great frontend
To proof my methode
To show an easier way to answer a big question
2. List all the reasons (and excuses): why you didn’t publish your expert book yet;
lack of time
Lack of good time management
Health issues
Never happy enough with my outline
3. Find one or two words to CLEARLY communicate your area of expertise
Expert branding & positioning
4. Make a list of (at least) 25 questions you are asked often (FAQs) about your expertise that answering them can deliver tons of value to your prospects, clients and readers;
How can I
- find my focus?
- find my positioning?
- find my USP?
- find my area of expertise?
- find my targetgroup?
- stop wasting time?
- stop attracting the wrong clients/business partners?
- develope a great product?
- develope a message that sells?
- develope my personal branding?
- map out my expert business idea?
- find my superpower?
- sell more?
- find my own communication strategy - I don't like social media…
- become an expert?
- persuade?
- get new clients?
- stand out?
- be sure about my positioning?
- find out what people want? 20
- show what I have to offer?
- chose the best positioning?
- sharpen my communication?
- be clear in my message?
- give a garanty?
5. Organize these questions in appropriate categories
GET READY TO BECOME AN EXPERT
Finding out who you are
Uniquenessfactor YOU
Why your superpower is boring (to you)
What keeps you small and unvalued
How to break free from conformities
How to use what you already have
ENTER THE POSITIONING LAB
Why you should become an expert
What to expect when becoming an expert
DO THE WORK
How to become an expert in 5 steps
1. promote yourself to expert
2. develope your core product/ expert offer/ VIP offer
3. Find the perfect target group and make them true fans
4. Create a costumer journey that people can't stop to talk about
5. State a message that sells and learn how to spread it
POSITIONED, KNOWN, FAMOUS
How long it takes to become known and famous
What you can do to speed up
HOW TO STAY COMMITED
The path to ongoing success
How to fight imposter syndrom
How to use bad feedback and hate messages
How to deal with setbacks
Can't wait for the workshop to begin!
Thank you for pushing the right buttons, Nisandeh!
718 comments
Cornelia…
No one is googling for “expert branding” while tons of searches are done for “personal branding”.
You might want to focus on that as your area of expertise, and offer personal branding to experts (as your target audience).
139 comments
Got it! So true!
So I change it to the usual.
Thank you!
576 comments
List all the reasons: why you must publish an expert book
1. Because it gets me in where otherwise I wouldn't (belastingdienst)
2. Expert position
3. Helps me structure my own message
4. It makes it very clear where I can add value
5. Make my knowledge available for everyone
6. Reach much more people
7. Help others to work hybrid
8. Make things simple and accessible
9. For the Do-it-yourselvers
10. To be able to raise my prices
11. To get invited to speak
12. To take myself seriously (serious, this is a thing for me)
13. When my book is in someone's closet others can see it and be interested
14. It's a great gift to overdeliver- especially after a training
15. Fantastic way to find JV partners and other deals
16. It's a way to keep in touch
17. Creating something accessible to get you started on the spot
18. To help organisations to work better together on a distance
19. To help realise it's a thing, a hybrid team, and that you should work on it
20. To get my message acrosse fast and easy
List all the reasons (and excuses): why you didn’t publish your expert book yet;
I already did:D this is for the next book!
Find one or two words to CLEARLY communicate your area of expertise
Keeping hybrid teams connected
Make a list of (at least) 25 questions you are asked often (FAQs) about your expertise that answering them can deliver tons of value to your prospects, clients and readers;
Made this list before:
1. What is it that I don’t know about my team working remote which can hurt me?
2. What is the one bad habit of managers that is killing the loyalty of my team working remote?
3. What is the one change which would make the most impact on building an effective, loyal and connected team?
4. What is the easiest way to keep my team connected?
5. How can I make working together remotely work?
6. How can I make sure people follow up on what they promised in a meeting?
7. How do I prevent whining afterwards about a decision we all made together during a meeting?
8. How do I get a new team member connected while my team is working remotely?
9. How can I make sure my team members are not getting overworked/ burned out while I rarely see them anymore?
10. What is the one thing I need to know to do better brainstorm sessions online?
11. If I must do a hybrid meeting, what is one thing I should NOT do?
12. What's the best thing to do to get a new team to know each other?
13. Whats the one thing I should NOT do as a new manager of a team that's mostly working remote?
14. What's the one thing I SHOULD do as a new manager of a remote team?
15. What's the one thing your team needs from you as they're working from home?
16. What should I do when we get into lockdown again?
17. I'm bored with all those energizers. Do we really need those?
18. I don't want to go to a meeting. What do I do?
19. What's the biggest mistake in planning a meeting?
20. How do I brainstorm online?
21. How do I make sure my team members will not leave when we work remote?
22. How do I make sure my team members can be trusted while working remote?
23. How often should we meet face to face?
24. What do I do with a "rotten apple" in my team?
25. How can we improve working together?
26. How can I make sure we knwo what everyone is doing?
Organize these questions in appropriate categories
Categories:
1. How to do proper meetings
2. Productivity
3. How to get the hybrid team connected
4. How do work together on a distance
718 comments
This is not one or two words "Keeping hybrid teams connected", Gerdy.
And no one is searching for this.
"hybrid teams" or "hybrid work" would work better.
576 comments
but it's then not saying anything about my area of expertise, is it? or is that not supposed to do? I don't have to get into the solution?
Then I'd go for hybrid working indeed.
1 comment
Expert book: “ETS for your Team”
1. List all the reasons: why you must publish an expert book;
- It confirms my status as experts
- It is away to sell in-company keynotes/trainings on the topic
- It is the syllabus of the training
- It is – incombination with the trainings a way to get awxay from being paid per hour
2. List all the reasons (and excuses): why you didn’t publish your expert book yet;
- Didn’t had the time to start writing
- To busy with other work (paid by hour)
-
3. Find one or two words to CLEARLY communicate your area of expertise
E.g. public speaking, team building, weight loss, dog training, online marketing, Facebook ads, relationship advice…
- The EU-ETS system
4. Make a list of (at least) 25 questions you are asked often (FAQs) about your expertise that answering them can deliver tons of value to your prospects, clients and readers;
- What will be the future price of CO2?
- I’m new in this function, can you explain the obligations we have as a company?
- How can we have our CO2-emissions report verified without any problem/remark?
- I need help from my collegues to callest all info for the ETS-reporting, but they postpone it because the don’t see the urge/need. Can you give them a short introduction in the topic?
- Can you explain me what is in our MP?
- Can you explain me what is in our MMP?
- Can you explain the difference between the MP and MMP?
- What is the timing of ETS to do’s around the year?
- Why is EU-ETS important for my company?
- What data should I collect for my EJR and ALC
- How do we measure CO2-emissions?
- Why is calibration of measuring equipment so important?
5. Organize these questions in appropriate categories
- Introduction
o Climate Change
o History of EU-ETS
o How emission trading works
- Monitoring of CO2
o MP
Why is your company in ETS
Sourcestreams and tiers
Importance of measuring accuracy
o EJR
Correct data collection
Verification
o Deliver emission rights
- Free allocation
o MMP
Free emission rights, how to determine
The benckmarks
o ALC
Measuring useful heat
Data collection and verification
- Obligations during the year
o Maintenance and calibration of measuring equipment
o How to keep the MP and MMP up to date
o Storing the data
o Procedures and their opportunities
412 comments
A) List all the reasons: why you must publish an expert book;
1. so I don’t have to introduce or explain myself anymore
2. so people can get to know, like and trust me
3. so I attract my ideal clients
4. so I’ll be found easier by clients
5. so I’l be asked as an expert by media
6. so I can ask substantially more for my services
7. so I can say no to what I don’t like to do
8. so I can focus on what I am really good at
9. so people want to work for me
10. so people want to work with me
11. so I can contribute to society in the way I am supposed to (born for)
B) List all the reasons (and excuses): why you didn’t publish your expert book yet;
It’s so much work to get it right
And I don't want to spend a lot of time again on something that doesn't yield anything.
I don’t know where to find the time with everything I already have taken on.
I don’t know the right angle.
I don’t want a publisher to mess with my message.
I don’t have the money to get it published.
I don't know how to stand out from everything that's already published.
What if it just isn’t good enough?
I don't know how to get the best out of it commercially.
I don’t know what covers, fonts, images, lay out etcetera to use.
I don't know if I should publish on paper or digitally
C) Find one or two words to CLEARLY communicate your area of expertise
persoonlijke vrijheid (personal freedom)
D) Make a list of (at least) 25 questions you are asked often (FAQs) about your expertise that answering them can deliver tons of value to your prospects, clients and readers;
1. What do I really want?
2. How do I get rid of my fear?
3. How can I deal with losing or missing someone?
4. How can I feel peaceful?
5. How can I deal with friendships that change?
6. How do I rearrange my life now that the children have their own lives?
7. How do I deal with the demands of my adult children?
8. How can I deal with noisy colleagues?
9. How can I deal with annoying comments?
10. How can I get rid of the critical voice in me?
11. Is there more between heaven and earth?
12. How should I interpret the presence of someone who has passed away?
13. How can I get in touch with that?
14. Where can I find the security I need?
15. How can I make the right choices?
16. How do I create what I really want?
17. How can I find peace?
18. How do I get the spirit back?
19. How do I finally process what happened in my childhood?
20. How do I let go?
21. Who can I talk to?
22. How can I look at life differently?
23. Do I still want a new love partner?
24. How do I reinvent myself?
25. How do I prioritize what's most important to me?
E) Organize these questions in appropriate categories
Inner power
How can I get rid of the critical voice in me?
Where can I find the security I need?
How do I create what I really want?
How can I find peace?
How do I get the spirit back?
Process and release
How do I get rid of my fear?
How can I deal with loss or lack?
How do I finally process what happened in my childhood?
How do I let go?
Who can I talk to?
Relationships
How can I deal with friendships that change?
How do I rearrange my life now that the children have their own lives?
How do I deal with the demands of my adult children?
How can I deal with noisy colleagues?
How can I deal with annoying comments?
Inner wisdom
Is there more between heaven and earth?
How should I interpret the presence of someone who has passed away?
How can I get in touch with that?
How can I look at life differently?
How can I feel peaceful?
New choices
What do I really want?
How do I prioritize what's most important to me?
How can I make the right choices?
Do I still want a new love partner?
How do I reinvent myself?
718 comments
Manny... Do you think that your target audience is actually searching using these words "personal freedom"?
I'm not saying they don't - I just don't know.
If they don't - then these words are useless...
412 comments
Fair question, Nisandeh. Actually, I don't know either. I wil ask around. Thank you.
412 comments
Goodmorning Nisandeh,
One of the women I asked gave me an answer. She said she would search using the words 'spirituele ontwikkeling', so spiritual development. I asked two more women, haven't had their answers yet.
Thanks for the Zoom-link. See you tonight!
718 comments
Sure, Manny…
If what you’re delivering is “spiritual development” or “spiritual growth” - those are very good terms.
Just be sure this is what you give, because people have very specific expectations, I think, when they’re typing these terms into Google.
412 comments
I just searched for a definition of Spiritual Development. At first I thought they might not be the right words. But this is what I found:
Spiritual development is, in part, a constant, ongoing, and dynamic interplay between one's inward journey and one's outward journey.
(Source: search-institute . org)
Deepak Chopra says: The wisdom traditions of the world—while differing in form, custom, and practice—are essentially in agreement that the purpose of human life is spiritual growth and evolution. You are on a journey from ego to spirit. You may be traveling different paths and at different speeds than those around you, but the destination is the same—expanded awareness, a shift in consciousness, and, ultimately,enlightenment.
That is exactly what I have been searching for and doing all my life, and what I am using in my coaching (but only to the extent that my customers indicate that they want it).
So I do choose: Spiritual Development.
412 comments
Yes, I know Spiritual Development are not the right words. It’s not that easy to find words that describe what I do / deliver and at the same time are words they use to search. I’m not giving up, though 😅
409 comments
1. List all the reasons: why you must publish an expert book;
a. Make thick business card
b. Create order in information
c. Learn how to deliver structured information for my ideal client
d. Show my expert position
e. A book as the first step in the funnel for my ideal client
f. A book as the foundation of a training
g. A book can be used as a give away
h. A book can be a helper to get invited as speaker.
2. List all the reasons (and excuses): why you didn’t publish your expert book yet; (I can make a next one)
a. It’s a lot of work.
b. I am a bad writer, it’s not my thing
c. I will not be unique in my writing. There are a lot of better writers
d. Is this the right time?
e. Who’s waiting for this book?
f. If it’s not good enough I better don’t write a book (perfectionism)
g. Because everything is on paper people can easy make me wrong. (vulnerable)
Everything I write down here is about me…and not about the information I should give to people who are searching for it.
3. Find one or two words to CLEARLY communicate your area of expertise
E.g. public speaking, team building, weight loss, dog training, online marketing, Facebook ads, relationship advice…
a. Family communication/raising kids
4. Make a list of (at least) 25 questions you are asked often (FAQs) about your expertise that answering them can deliver tons of value to your prospects, clients and readers;
a. How can I make my kids listen
b. How can I be clear?
c. How can I make my kid do …
d. Do we have to act the same, my partner and I?
e. How can we do the kids-raining together as parents?
f. What can I do when my kid wants to stay home from school?
g. How do I handle a kid that’s in radge after school?
h. How can I handle the phone (screen-time)?
i. What can I do when my kid slows down in the morning?
j. What ca I do when my kid starts to cry even when we ask ‘normal’ things?
k. My kid is insecure, how can I help?
l. My kid is afraid to go to bed alone
m. My kids fight a lot, what can I do?
n. Me and my kid argue a lot, what can I do?
o. My kid has ASS how can I help?
p. My kid has ADHD how can I help?
q. My kid has troubles in school, what can I do?
r. My kid is selfish, what can I do to make it more social in the family?
s. My kids do nothing in the household. How can I involve them in recuring tasks?
t. How can I make my kid do its homework.
u. My kid games a lot, what can I do?
v. How to avoid peak-stress (in the morning-during cooking and diner-going to bed)
w. How keep dinnertime a cosy time?
x. How to stay out of a fight between kids?
y. My kids argue a lot, how can I help them?
z. One of my kids thinks I that I like the other one more. What can I do?
5. Organize these questions in appropriate categories
E.g. let’s say you’re a weight loss expert… then some categories could be: eat and don’t eat, drink and don’t drink, exercise, healthy habits, dealing with temptations/cravings, support system, maintaining your desired weight…
a. Not listening kids
b. Talking
c. Conflicts
d. Putting limits
e. Patrons
f. Support each-other
g. How to handle new activities/devices
718 comments
Area(s) of expertise sound good, Maria...
78 comments
1. All the reasons:
- Publish a book for all our clients and people who are interested is fantastic, brings me joy.
- It helps to give new tourist-information, what is not easy to find on internet.
- Helps to give good information about the culture and history.
- Show them that I am the expert.
- Nice giveaway for some
- Commercial purpose for others
2. Less time😊 It is a big project, I need a lot of preparation time, looking for the right articles/pictures/people to interview etc. I can only now implement the prepare project.
3. Travel and tourist information.
4. Questions
a. What is the distance from the Netherlands and Czechia?
b. Is it safe?
c. Can we pay in Euro’s?
d. What can we do? These is very important for us to answer, and we give lots of information. But still not enough.
e. I have heard about (touristinformation)…… , is that close to the house?
f. Can we bring extra guests, during the holiday?
g. What about the distance to the ski areal
h. How do we get the key’s
i. Cancellation policy?
j. What about electricity costs
k. Can we speak with the keyholder in German or English
l. Are there towels in the house(even if they pay for it😊)
m. Can we entrance the house earlier?
n. Best restaurants in the area?
o. Where can I find the supermarkets?
5. Categories:
In general(fase before they make a booking)
a-b-c-d-e-f-g
About the house/accommodation: h-i-j-k-l-m-n-o etc.
About the tourist information: lots of specific questions.
Tips
718 comments
Are you going to write a book about travel/tourist information anywhere in the world, Jellie, or in a specific geographic location/country...?
78 comments
I shall write in English and that is ment for anywhere in the world. I expect the most in Europa.
7 comments
Hi Nisandeh,
thnx so much for your reflexion. Next try:
Area of expertise: organizational transformation
718 comments
Sounds better, Robbert.
Isn't it part of Change Management?
If it is - change management would probably be better.
7 comments
Yes it is, so let's keep it a 'Change Management'. Thanks!
111 comments
1 Why publish a book
Authority position
Confirmation of expertise
Distinctive
Makes clear what I do, for whom and what it yields for customers
Resource for customers
Structure for my thoughts
Advertising for my company
Reference book for customers
Stay on top of mind longer
Commercial Purpose
Best business card
Fantastic give away
2 Why not published yet
Can also start tomorrow
I can't do it anyway
I'm not interesting enough
So many books have been written on my subject
hope hassle
Costs money, save first
I don't know if it really helps in a commercial sense
I've already started but can't go any further
Not in the mood for today
I don't need it, I'm already satisfied
Shame, afraid of being laughed at
(I could write a book about this already)
3 Clear about field
Speaking in front of an audience
4 25 questions
What is good preparation for a presentation?
What tips do you have?
How do I control my nerves?
How do I use powerpoint correctly?
What should I do if I forget my text or have a blackout?
How do I bring humor and lightness to my presentation?
How do I create interaction with my audience?
What do I do with difficult questions from the audience?
How can I encourage people to take action?
How long can/should a presentation last?
What is the correct structure/structure of a presentation?
How do I know if my presentation meets the expectations of my audience?
How do I behave on stage? What is possible and what is not?
What exactly is meant by “story telling” and how can I use it?
How do I avoid being distracted during my presentation?
What do I do with “jammers”?
How do I “sell” my ideas from the stage?
How can I re-engage people in my presentation if I see them losing interest?
How does my physical appearance affect?
How do I make my presentation inspiring instead of just informing?
How do I avoid coming across as pedantic in my presentation?
How can I be confrontational while maintaining respect?
What exercises are there to mentally prepare me for presentations?
How important is eye contact?
5 categories
Preparation
Content
Inspire and motivate
Inner peace
Connection
Tips
718 comments
This is not a good way to describe your area of expertise, Rudolph.
You need to be able to use one or two words.
In your cases it’s too easy… it’s “public speaking”.
Keep it short and simple - you’l see why in the workshop.
111 comments
Thank you Nisandeh,
Does this work?
meaningful presenting
presenting with impact
authentic speaking
Of course I shouldn't fall into clichés
718 comments
It's not for me Rudolph...
You know your audience better than anyone...
Would they search in Google for one of the words you mentioned or for something with "public speaking"?
7 comments
1. List all the reasons: why you must publish an expert book
Inspire
Lay down the full train of thought
Gain expert position
Establish authorship
Make a textbook
2. List all the reasons (and excuses): why you didn’t publish your expert book yet;
Publishers did not exccept it in the current phase
Too far out in its previous form
Too much work and time to finish it
Will not be read in the current phase, so will be a failure
Have to get a proof-of-concept project & partner first
Too costly to publish it myself, plus that won’t work for market succces
Doubts about the current form (28 days-format)
Finishing the book would cement the train of thought prematurely
3. Find one or two words to CLEARLY communicate your area of expertise
Humanizing organizations
4. Make a list of (at least) 25 questions you are asked often (FAQs) about your expertise
NECESSITY
Why is liforcengine needed?
What does liforcengine solve?
Do we really have such a large problem?
ABOUT liforcengine
What is liforcengine?
How did you get to this idea and approach?
What is the current status of liforcengine?
Why always a research partner?
Why this combination of Fields?
How did you get to them?
Could Fields be removed or added?
How did you gather these Field Experts?
What is special about these Field Experts?
How do you get more Field Experts?
FORM
Why a book?
Why all these weird words?
Why so much story telling, why not only some graphics to get the message across?
FOR WHO
For who is this book?
Why is this book also interesting for personnel?
For which organizations is this book?
For what kind of CEO / Director-Owners is this book?
Voor welke bedrijven is dit?
Voor welk soort CEO / DGA is dit?
Waarom begin je bij de CEO / DGA?
Waarom is dit boek ook interessant voor werknemers?
IMPLEMENTATION
How do you implement liforcengine?
Is implementation expensive?
Where does liforcengine already work?
Why do you start implementing with the CEO / Director-Owners
How can you scale up when implementating liforcengine in very large companies?
Is it also possible to partly implement liforcengine?
Can the organization keep functioning during implementation?
How do you keep the (financial) controls in place?
Can liforcengine work?
718 comments
I’m sorry, Robert…
“Humanizing organizations” might be (part of) your vision, but it’s not the area of expertise.
Think of two words (max) that your target audience is labeling your area of expertise.
Look at the examples in the instructions for help.
This is probably the most important part you need to get right, in order to be able to use my book writing system.
477 comments
1. List all the reasons why you should publish an expert book:
1. To share my knowledge and experience.
2. To provide a method that worked for me and may work for others.
3. That I help other people with this.
4. That the readers get to know the essence in order to connect with other people.
5. That the readers gain insight into who they want to be.
6. That the readers gain insight into how they influence the behavior of others.
7. That the readers gain insight into how they can motivate and inspire others.
8. That the readers learn to see and experience the difference between intrinsic and extrinsic motivation.
9. That they learn the effect of circular thinking versus linear thinking.
10. That they grow in self-confidence by staying true to their most important values.
11. That they learn to see the difference between ego and authentic behavior.
12. That they learn the effect of their instinctive behavior on their habitual behavior.
13. That they grow in self-esteem as their credibility and being valued increase.
14. That they discover their dominant core and match their authentic style to it.
15. That they grow in attraction and increase their persuasiveness without ever having to convince others again.
16. That they learn to deal with the paradox that their behavior says little about their identity but that they are judged to the maximum by others.
17. That behavior says nothing about who you are, but everything about how others see you.
18. That they learn not to be led by pressure, but by their potential.
19. That the secret of leadership consists in getting to know your employees through and through.
20. That if you master the secret of leadership you know exactly what your employees need and that the behavior of employees is predictable and therefore easier to influence.
21. Knowing how to bring what others want closer to what they need.
22. That you learn to deal effortlessly with conflicting interests.
23. That you know how to ensure maximum win-win.
24. That you learn what you need to become a better leader.
25. That by reading the book you know how to get the most out of yourself as a leader.
2. List all the reasons (and excuses): why you haven't published your expert book yet:
1. That I feel insecure about whether the book is of sufficient quality.
2. That I have no experience with a publisher.
3. That I don't like writing a citation list.
4. That it takes a lot of time.
5. That the digital books I've written are not a success.
6. That I don't know exactly what it means to publish a book.
7. That no one will read my book.
8. That the book will be so bad that it detracts from my expert status.
9. That I'm too busy with other tasks right now.
10. That it takes a lot of research to give the book any status.
3. Find one or two words to CLEARLY communicate your area of expertise e.g. public speaking, team building, weight loss, dog training, online marketing, Facebook advertising, relationship advice…
Authentic behavior
4. List (at least) 25 frequently asked questions (FAQs) about your expertise that answering them can bring tons of value to your prospects, customers, and readers;
1. Why does performance have nothing to do with your self-esteem?
2. Why do I always want to be in control?
3. Why do I often put the content above the relationship?
4. Why am I so impatient?
5. Why do I want it my way?
6. Why don't I set limits?
7. Why am I putting myself last?
8. Why do I always want to do it right?
9. Why don't I dare to make mistakes?
10. Why do I struggle with my emotions?
11. Why do I not dare to confront?
12. Why don't I dare to talk to others about what they do?
13. How do I deal with dominant people?
14. Why do others find me businesslike or cool?
15. How can I be clearer?
16. How do I get rid of my perfectionism?
17. Why do I feel responsible for everything?
18. Why do I get annoyed by people who draw all the attention to themselves?
19. How do I deal with arrogant people?
20. How do I deal with difficult employees?
21. Why isn't my boss listening to me?
22. Why doesn't my boss understand me?
23. How do I make my boss empathize with me more?
24. Why isn't my boss making decisions?
25. Why doesn't my boss treat everyone the same?
26. Why does my boss never have time for me?
27. Why doesn't my boss tackle the difficult colleagues?
28. How do I waste less time?
29. How do you give feedback?
30. How do I get more rest?
31. How do I gain confidence?
32. How can I let go of things that burden me?
33. How do I make sure I worry less?
34. I'm stuck and how do I get out of here?
35. How do I find my motivation again?
36. I don't have a purpose in my life and how do I get a purpose in my life?
37. How come I have so little energy?
38. How do I avoid getting angry?
39. How do I learn to say no more often?
40. How do I better stand up for myself?
41. What makes leadership valuable?
42. How do you influence others effectively?
43. What is the difference between self-managing and self-organizing teams?
44. How do you build a team?
45. How do you build a relationship with your employees?
46. What three hats does a manager need?
47. How do you do the right things as a manager?
48. What are the main differences between a manager and a leader?
49. What is authentic and effective leadership?
50. How do you develop leadership?
51. How do you develop trust as a leader?
52. What makes a leader attractive and unattractive?
53. How do you ensure the desired effect for what you want to achieve?
54. How do you discover what kind of leader you are?
55. What is authenticity?
56. What is authentic behavior?
57. How do you develop authentic behavior?
58. When do you have contact?
59. How can I set boundaries?
60. How can I feel less responsible?
61. How do I deal with others who do not keep the agreement?
62. How do I make sure that others keep their promises?
5. Organize these questions into appropriate categories e.g. let's say you are an expert on weight loss… then some categories could be: eat and don't eat, drink and don't drink, exercise, healthy habits, coping with temptations/cravings, support system, maintaining your desired weight…
Assertiveness
6. Why don't I set limits?
7. Why am I putting myself last?
8. Why do I always want to do it right?
11. Why do I not dare to confront?
12. Why don't I dare to talk to others about what they do?
13. How do I deal with dominant people?
19. How do I deal with arrogant people?
20. How do I deal with difficult employees?
23. How do I make my boss empathize with me more?
26. Why does my boss never have time for me?
29. How do you give feedback?
38. How do I avoid getting angry?
39. How do I learn to say no more often?
40. How do I better stand up for myself?
59. How can I set boundaries?
61. How do I deal with others who do not keep the agreement?
62. How do I make sure that others keep their promises?
Leadership
21. Why isn't my boss listening to me?
22. Why doesn't my boss understand me?
24. Why isn't my boss making decisions?
25. Why doesn't my boss treat everyone the same?
27. Why doesn't my boss tackle the difficult colleagues?
41. What makes leadership valuable?
43. What is the difference between self-managing and self-organizing teams?
44. How do you build a team?
45. How do you build a relationship with your employees?
46. What three hats does a manager need?
47. How do you do the right things as a manager?
48. What are the main differences between a manager and a leader?
49. What is authentic and effective leadership?
50. How do you develop leadership?
51. How do you develop trust as a leader?
52. What makes a leader attractive and unattractive?
54. How do you discover what kind of leader you are?
Authenticity and authentic behavior
1. Why does performance have nothing to do with your self-esteem?
10. Why do I struggle with my emotions?
14. Why do others find me businesslike or cool?
31. How do I gain confidence?
35. How do I find my motivation again?
36. I don't have a purpose in my life and how do I get a purpose in my life?
37. How come I have so little energy?
55. What is authenticity?
56. What is authentic behavior?
57. How do you develop authentic behavior?
58. When do you have contact?
Effectiveness
2. Why do I always want to be in control?
4. Why am I so impatient?
5. Why do I want it my way?
8. Why do I always want to do it right?
9. Why don't I dare to make mistakes?
15. How can I be clearer?
16. How do I get rid of my perfectionism?
17. Why do I feel responsible for everything?
28. How do I waste less time?
34. I'm stuck and how do I get out of here?
42. How do you influence others effectively?
53. How do you ensure the desired effect for what you want to achieve?
60. How can I feel less responsible?
201 comments
1. why I must publish an expert book:
It gives me an expert position.
It helps me create a training
It gives me a teaching tool
It helps me create a system
I have a book of my buddy that I could really use. We are giving a lunch together for my clients and I show her book to them
I can give this book to schools and other and cooperation’s for primary schools.
My next step is starting a franchise. This will help me showing my expertise to invite clients.
Once I know the system, I hope I can create many books for different topics.
2. why you didn’t publish your expert book yet;
It did write a book. Interviewing people. But I did not know how to do it. I can’t use it.
It cost time
It would not bring me any revenue
It will cost a lot of money to edit it.
3. Find one or two words to CLEARLY communicate your area of expertise
Learning problem specialist.
4. 25 questions you are asked often (FAQs)
1. How do make my kid do the homework from school?
2. What is the level of the book my kid should read?
3. How do I help my child read?
4. How do I know the level of my child?
5. How do I correct my child when he/she makes a mistake?
6. My child has no problem with the math in the class. Why does he or she has so much difficulty with the Citotoets?
7. What is the best way to get informed in time about the progress of my child?
8. Does my child have dyslexia?
9. Does my child have dyscalculia?
10. How do I find the right books for my child?
11. What do the levels of the IEP mean?
12. How do I know what is the right level of education for my child?
13. The school wants to do an IQ test. Is that a good idea?
14. How do I explain the spelling rules to my child?
15. Is my child a visual thinker?
16. How do I help my child concentrate longer?
17. Do glasses help with dyslexia?
18. Why does my child listen to his/her mother but not to me?
19. Why does my child put up a fight when he or she has to do homework?
20. Why is the school to late in telling me something is wrong with my child?
21. Why does my child not get the reimbursed treatment from the government?
22. Do I get to choose who I can give my child the reimbursed treatment for dyslexia?
23. What is the difference of reading problems and dyslexia?
24. What is the difference between math problems and dyslexia?
25. Why does my child have so many problems multiplying?
5. Organize these questions in appropriate categories
1. What is the level of my child?
2. Recognition of learning problems
3. Math problems and or dyslexia
4. How to help you child with mathproblems?
5. How to help your child with reading/writing problems
6. Communication with your children helping them
85 comments
Reasons why you must publish an expert book;
1. Easier marketing
2. Easier networking
3. Keeping information structured
4. Helping customers with their first steps
5. Let them discover if this is something for them
6. Ask higher price
7. Use it as extra documentation
8. Use it as a bonus
9. Expert positioning
10. Centralised product overview
==
Why you didn’t publish your expert book yet
==
1. I don't believe in it hard enough to put the time and work into it, experience from an e-book I wrote about audio/video cables (https://www.vaeltest.be/index.php?route=product/product&path=9999&product_id=99999)
2. Updates to time consuming (products)
3. For the video marketing program I am working on: I will first create the program, then make the book as the program will be based on real life experiences my pilot group will have/encounter. Then I will know the content that people REALLY need. That will be translated into the book so that people recognize their own challenges and will be interested to follow the program.
==
CLEARLY communicate your area of expertise
==
1. Electronics in a broad meaning (totally unsellable)
2. Getting results with video in your marketing
==
25 questions you are asked often
==
A. For the products: too many specific questions about a certain specific situation, only a very small amount of general questions. For some general questions, the videos are on my YouTube-channel.
B. For the video marketing program I am working on.
Technical: how to make a video with a camera, how to make a video with a smartphone, how to get my lights right, how to edit on smartphone, how to edit on desktop, Basic tech knowledge, When and what microphone to use.
Video: What do I tell, How to keep it engaging, How to keep retention, What about effects, How to remember what to say, How to keep track of the parts I would like to use, how do I need to position myself in the picture.
Mindset: When do I need to start, What do I do with my body, How do I handle fear, How do I know people are waiting for me, What if I get bad reactions, What will people think about me, How can I look good on video.
Marketing: Can you show me some marketing, How is the marketing doing I am using now, How do I know where my customers are, How to find more customers, Can you look at my website, Which videos do I need, What should I do with my company video, How do I get results using a video, Can you look at my video and give some feedback, Which platform should I use, How to get them to connect with me.
718 comments
You must put your area of expertise in 2 words, Guy.
You’ll understand why on Thursday.
85 comments
Oh, sorry, thanks for reminding me on that.
Then:
1. Electronics
2. Video marketing
As these two are too broad to do any useful marketing with them, I suppose this will not only be about marketing ... I'll look forward to Thursdag.
718 comments
Video marketing is perfect, Guy.
Electronics is too broad… add another word to make it more specific.
85 comments
Thanks, Nisandeh.
Professional electronics is better then, I think (and hope).
314 comments
List all the reasons: why you must publish an expert book;
1. Become the number one specialist on how to interpretate IQ tests
2. Become a trainer on this subject
3 Help childeren/adults to be less judged based on a momentum
4. Help IB`er, teachers, parents, coaches to help childeren /adults better
5. Help my teacher to get more respect for his footprint
6. Earn passive income by selling the book
7. Create a new field of speciality
List all the reasons (and excuses): why you didn’t publish your expert book yet;
1. Had to work on the why
2. Surch for co writers
3. Feeling unsure to be able to do it
4. Cold feet
5 Leasy because I can do my with without the book
6. Did not think of all the spinoffs you can get from the book
7. Prioritising other stuff more important
Find one or two words to CLEARLY communicate your area of expertise
Analyse and combine knowligde
Make a list of (at least) 25 questions you are asked often (FAQs) about your expertise that answering them can deliver tons of value to your prospects, clients and readers;
1. Why should we test
2. What can the test tell me
3. What dos IQ say
4. How can i help the child/adult
5. Dos the child needs to know the result
6. What is a subtest
7. Why are they important
8. What can I do do help with the subtest
9. How dos in influence schoolwork
10. How dos in influence home work
11. Is testting nessesary with siblings
12. Why dos IQ not show in the classroom
13. Why dos my child always argue
14. What dos 145+ means
15. Why is he/she so smart and can still not do the school work
16. Why they dont play with classmates
17. Why can you still be High gifted even if the test says 125
18. Why do they need anny extra work
19. Why are they moving all the time
20. Why there is a constant figth as in discussion
21. How can they be so unconcentrated when they are highgifted
22. Why are they not willing to do the normal stuff
23. Why I dont get a awnser when I ask something
24. How is it possible that she/he is so smart and still not getting good grades
25. Are you sure this is a highgifted child
Organize these questions in appropriate categories
Schoolteacher related (ground and highschool)
1. Why should we test
2. What can the test tell me
3. What dos IQ say
4. How can i help the child/adult
6. What is a subtest
7. Why are they important
8. What can I do do help with the subtest
9. How dos in influence schoolwork
12. Why dos IQ not show in the classroom
15. Why is he/she so smart and can still not do the school work
16. Why they dont play with classmates
17. Why can you still be High gifted even if the test says 125
18. Why do they need anny extra work
19. Why are they moving all the time
21. How can they be so unconcentrated when they are highgifted
22. Why are they not willing to do the normal school stuff
24. How is it possible that she/he is so smart and still not getting good grades
Parent related:
1. Why should we test
2. What can the test tell me
4. How can I help the child/adult
5. Dos the child needs to know the result
11. Is testting nessesary with siblings
13. Why dos my child always argue
14. What dos 145+ means
20. Why there is a constant figth as in discussion
23. Why I dont get a awnser when I ask something
Educational related:
1. Why should we test
2. What can the test tell me
3. What dos IQ say
4. How can i help the child/adult
5. Dos the child needs to know the result
10. How dos in influence home work
11. Is testting nessesary with siblings
13. Why dos my child always argue
14. What dos 145+ means
15. Why is he/she so smart and can still not do the school work
19. Why are they moving all the time
20. Why there is a constant figth as in discussion
23. Why I dont get a awnser when I ask something
718 comments
That’s not your area of expertise, Claudia.
Please look at my examples in the assignment.
This is crucial you keep it simple and right and in two words.
314 comments
Thank you for make me rethink.
Area of expertise:
Share knowlidge by speaking public/training
314 comments
And next try...
IQ-test Trainer
718 comments
“IQ Test” is enough.
181 comments
1. List all the reasons: why you must publish an expert book;
a. To let people know that I have expertise in stressmanagement. I can make a difference in peoples lives.
b. Expertise is, ultimately, social; experts are embedded in a web of other experts who exchange new ideas and approaches to problems, and they are embedded in a wider social web that connects them to people who need their expertise.
c. I want to keep developing. A true expert doesn’t stop learning. They continue look for new methods and approaches for different cases. They also reflect on what they can do better, and keep a close eye on the ever-changing information world.
d. Genuine experts need to go through the five stages of skill acquisition (novice, beginner, competent, proficient, expert). Due to the impact of the internet, knowledge is no longer exclusively in the hands of qualified experts. However, just because we can now Google information at the tap of a key, this doesn’t mean that we’re all now experts.
2. List all the reasons (and excuses): why you didn’t publish your expert book yet;
a. My belief that all has been said and written already.
b. My belief that I have nothing new to say.
c. My belief that I can t find time to write a book.
d. My belief that I am not smart enough
e. My belief that I can not do it.
3. Find one or two words to CLEARLY communicate your area of expertise
I am a specialist in stress (prevention) and burn out.
I help people recover that are sick at home not able to work. And people who have to much stress so they might fall out of the workprocess. And I help companies that want to work on stressprevention in their company.
4. Make a list of (at least) 25 questions you are asked often (FAQs) about your expertise that answering them can deliver tons of value to your prospects, clients and readers; AND combined with answers to question 5 the categories:
Diagnosis
1.How do you tell if you’re burnt out?
2. Do you have trouble concentrating or making decisions?
3.Do you become easily irritated with others? *
4.Do you feel dissatisfied or disillusioned with your work or other responsibilities?
5. Are you critical or cynical about your work or other responsibilities?
6.Do you have trouble getting started on tasks?
7.Do you have trouble sleeping or feeling rested?
8.Do you dread going to work or coming back from vacation?
9.Do you feel isolated or unsupported in your work or other responsibilities?
10. Can you self-diagnose burnout?
11. Is it burnout or am I lazy?
12. What kind of doctor diagnoses burnout?
Information on proces of recovery
13. How long can burnout last?
14. what can I expect in this proces?
How to recover from burn out, methods
excercises
15.Why is exercise good to beat stress?
healthy habits
16Can you tell me about daily balance?
Food
17. What is helping food to recover?
sleep
18. Can you help me sleep at night?
mental patterns
19. Would being more assertive help my stress levels??
How to prevent stress, methods
20.Why do we become stressed and how to handle it?
21. I feel that my workload is too much for me What can I do about this?
22. What is the importance of support network to me at times of stress?
23. What are the early warning signs of stress in my team?
24. What are some of the common causes of work-related stress?
25. Can you give me some stress management interventions that are working in industry today?
26. At my last performance review, I was told I had to improve my management style. Can you point me in the right direction to avoid my losing my job?
27. My business coach has told me to start keeping a stress diary? Will this help me?
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You MUST put your area of expertise in 2 words, Alma.
Look at the examples I gave in the instruction.
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Ok next try Nisandeh:
My expertise is: Stress and burn-out
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Those are a lot better…
I’d think around:
Avoiding burnout (or overcoming burnout)
Stress release
etc…
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1. List all the reasons: why you must publish an expert book
Because it….
• gives expert credibility / authority
• helps to create a fan base
• makes marketing and sales easier
• makes one more attractive for partners
• gets easier to get media attention
• contributes to feelings of satisfaction and pride
• gets one at a new level of play(ers)
• is a source for countless posts/blogs
• can yield a bit of extra income
• is an outstanding giveaway
2. List all the reasons (and excuses): why you didn’t publish your expert book yet
Not strictly relevant with 3 books published, but I can still think of some reasons why I haven’t gone for more yet.
• It never got me the level of attention I was hoping for (even despite 2 of them having appeared in “top lists”).
• It didn’t yield serious direct income.
• It didn’t lead to clients.
• People seemingly don’t read anymore (not the best contemporary form to convey content).
• No spirit to just go for it.
Find one or two words to CLEARLY communicate your area of expertise
• Business management
• Self-development
• Cybernetics / systems theory
4 & 5. Make a list of (at least) 25 questions you are asked often (FAQs) about your expertise that answering them can deliver tons of value to your prospects, clients and readers – organized in appropriate categories
Strategy
• What is it and do you really need it
• What are the elements of strategy
• What can be said about the mutual importance/priorities of these elements
• What are useful sources of insight for developing a tailor-made strategy
• What is a solid process of creating a strategy
Organization design
• What is organization design and why is it relevant
• How relevant/important is organization design if you have a good strategy
• How has organization design traditionally been done, to which effect(s)
• What are the modern practices that aim to repair traditional pitfalls
• Is it possible to get the best of both worlds, given conflicting principles
Management
• What is management actually, why does it exist on top of established processes
• What is the basic “loop” / mental process that management really is
• What is it that makes management quite difficult in practice
• How can this be improved
• Should you want to go “all the way” with such improvements, and why perhaps not
People mobilization
• What is people mobilization as opposed to people management
• What are the essentials of human resource management
• What are the essentials of team management
• What are the essentials of change management
• What are the essentials of stakeholder management
• What are the essentials of relationship management
• What are the essentials of culture management
Finance
• What are the most elementary things to understand about the nature of finance
• How do the common sheets (balance, income, cash flow) look & work, which info do they give
• What are ratios and metrics and what do they add to the picture
• How is fraud possible (given numbers being “hard”) how does it work
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Perfect, Machiel.
Thank you for setting an example how to describe your area of expertise in 2 words.