My Expert YouTube Strategy – Follow Up

Thank You

For being with me in this fully-booked, one-time My Expert YouTube Strategy workshop.

I tremendously enjoyed sharing my insights and thoughts with you, and I could feel your energy and excitement…

That gives me a lot of hope that you will take the strategy and implement it, to create a great expert YouTube channel… and to make a real contribution to your viewers’ and clients’.

Your Biggest Insights

I would love you to take a moment and let me/us know in the comment box below – the most important insights you got during the workshop (1, 3, 10 insights… anything you found extremely valuable).

Since it’s the first time I shared most of this material – your insights will tell me what I’ve done well and what I should have emphasized or explained better.

Also… when we all read each others insights, we might realize that we forgot an important insight, so you’re not only supporting me – but the rest of the group.

All Your Questions Answered

If anything was unclear during the workshop, or you got up in the morning and find yourself wondering, “what did he mean?” or if you have any other question relating to the material I shared during the workshop…

Please post it in a comment below and I’ll answer to the best of my ability.

Keyword Research Tool

  • To find out what people search in YouTube, use: Morning Fame 
    This is an invite link, so when you click on it you you get a 30-day FREE account. 
    BUT… you definitely should pay the small monthly fee if you’re going to make the YouTube channel.

  • IMPORTANT: If you haven’t seen this – I created a short video tutorial to show you how to use the keyword tool of Morning Fame…
    This video is from the last workshop – so it doesn’t include the green/yellow/red indicators. Let me know if you want me to create an extra video – just about them.

Join the LIVE Workshop for 40% Off!

If you’re still not reserved your place in the one-time-only LIVE workshop, The Breakthrough, in the Netherlands – then… this is your chance:

The Breakthrough Workshop

Date: Friday, January 13, 2023
Time: 8am – 12pm
Location: around Schiphol airport
Normal price: €497

CLICK HERE NOW
to reserve your place in the workshop
for 40% DISCOUNT

This offer is only valid until tonight (Friday, October 28) at 9pm.

Thank You

For being with me in this fully-booked, one-time My Expert YouTube Strategy workshop.

I tremendously enjoyed sharing my insights and thoughts with you, and I could feel your energy and excitement…

That gives me a lot of hope that you will take the strategy and implement it, to create a great expert YouTube channel… and to make a real contribution to your viewers’ and clients’.

Your Biggest Insights

I would love you to take a moment and let me/us know in the comment box below – the most important insights you got during the workshop (1, 3, 10 insights… anything you found extremely valuable).

Since it’s the first time I shared most of this material – your insights will tell me what I’ve done well and what I should have emphasized or explained better.

Also… when we all read each others insights, we might realize that we forgot an important insight, so you’re not only supporting me – but the rest of the group.

All Your Questions Answered

If anything was unclear during the workshop, or you got up in the morning and find yourself wondering, “what did he mean?” or if you have any other question relating to the material I shared during the workshop…

Please post it in a comment below and I’ll answer to the best of my ability.

Keyword Research Tool

  • To find out what people search in YouTube, use: Morning Fame 
    This is an invite link, so when you click on it you you get a 30-day FREE account. 
    BUT… you definitely should pay the small monthly fee if you’re going to make the YouTube channel.

  • IMPORTANT: If you haven’t seen this – I created a short video tutorial to show you how to use the keyword tool of Morning Fame…
    This video is from the last workshop – so it doesn’t include the green/yellow/red indicators. Let me know if you want me to create an extra video – just about them.

Join the LIVE Workshop for 40% Off!

If you’re still not reserved your place in the one-time-only LIVE workshop, The Breakthrough, in the Netherlands – then… this is your chance:

The Breakthrough Workshop

Date: Friday, January 13, 2023
Time: 8am – 12pm
Location: around Schiphol airport
Normal price: €497

CLICK HERE NOW
to reserve your place in the workshop
for 40% DISCOUNT

This offer is only valid until tonight (Friday, October 28) at 9pm.

I’m looking forward to read your insights (and questions).

Live fully, stay awesome,

Nisandeh

  1. My biggest insights
    1. Youtube likes a certain length of video's -> 5 - 10 minutes
    2. Answer a question. If you do not know what questions, ask your customers
    3. Make it personal. As if you are talking with a friend
    4. Do not edit. When you are talking to a friend and you make a mistake, you cannot and do not edit what you said. It makes you more human and it is more personal/natural.
    5. It takes less time to make a new video than to edit it.
    6. Get inspiration in relevant Facebook Groups (be a fly on the wall if you do not want to participate in the discussions).

  2. Goodmorning Nisandeh,

    One of my insights was that I now see/understand how practical I can make this Expert YouTube Strategy work for my business. I never would have thought about it. Why should I do such thing? I asked myself now I know. I can start planning this and take maximum 15-30 minutes to prepare, record and upload the videos.

    I liked the way this could help me next year to make that Expert Book in combination with questions I get from the interaction. I also like the raw not polished or edited version or format of the videos for this purpose.

    I was how powerful morningfa-me is as a tool. I am going to use it as well.

    I am going to schedule the videos next year and create a permanent setup for making them. I thought about it earlier, but that was because I thought about doing webinars. During the assignment in this week of the WOMB program I decided that I will not make one webinar next year.

    I am happy you made the video about morningfa-me. That part of explanation in the online workshop went a bit to quick for me.

    I have two questions.
    1. Could you give a few more examples how to make a good CTA? May be I am not that creative to develop such CTA. I struggle with that also with my blogs.
    2. What would you recommend? Publish the FAQ video’s only for people on your mailing list or the most used social media platform for my business?

    1. To answer your questions, Alexander...

      1. About CTAs...
      A Call to Action is a must at the end of any interaction with a prospect, client or a team member.
      It doesn't mean if it's at the end of a video, at the end of a course, at the end of a sales meeting, at the end of a team meeting... anything...
      The purpose of the CTA is for THEM - to take the next step (any step).

      So, find out what would support THEM as the next (can by tiny or big) step.

      I usually would add the reason/purpose/motivation for them to actually follow up on that call to action.

      E.g.
      * Answer [[this question]] in the comment box... (as a public commitment, opportunity to support/inspire others...)
      * Share with [[someone]] your biggest insight/plan/action... (so you can keep each other accountable...)
      * Download [[something]] and follow the instructions... (to take the ideas we discussed and implement them in your life...)

      Etc...

      2. About where to publish your FAQ videos
      I would spread it everywhere where your potential target audience could see it.

  3. My most important insights from the Youtube strategy session was:

    As I have more businesses I got different things out:
    For ukIQ:
    Me and my college did spent way to much money on a professional filmmaker on making way to short youtube movies which will never be successful but still can be used in other social media channels.
    For De Interactie:
    I definitive will take an paid account and during the Christmas Holiday I will use my time to start diving in on Morningfame and then we can use it for our Business.
    Based on what I learned in the session I decided to take my current video out of the public domain and use the new knowledge to make a better on and put that out there.

  4. Hi Nisandeh,

    Thanks again for this extra workshop, this time about a YouTube Strategy.

    My most important insights I got during the workshop were:
    * YouTube focuses on the value of my content.
    * YouTube measures viewer behavior to determine how much it boosts my video.
    * Make sure my thumbnail shows the central question.
    * How important it is to know the exact two key words people use to find answers.

    Yes, I would really appreciate it if you make a video about Morningfame giving you more insight into this tool.

    I will use the invite link to boring fame in two weeks when I am back in The Netherlands. Thank you!

  5. Thank you for the workshop.
    It was a clear and complete system. Very valuable and useable.
    Also why or not to use it was clear and thank you for the transparency in that.
    Takeaways:
    - The complete system on 2 A5's (my notes)
    - The specific structure of this specific kind of video's
    - The 5 steps to implement the system (or not)

  6. My Biggest Insights

    First thanks, it was short and being in a large group (to often questions from the same), but the 2+ hours were fun.
    Quite a lot of people make fame and money with YouTube.
    Posting stuff on YouTube is easy.
    Finding the right questions is also being creative. This evening made clear that sometimes the analysis can be helpful and will generated more traffic.
    Perfection cost too much time for being on YouTube.
    It was fun generating faqs and answers to show my expertise.
    Very clear that I need to be focusing on one domain / topic per channel. Some of the people I follow on YouTube post also sometimes there hobby and really after that I do think they are less professional. So better open a new channel for every new purpose.
    I'll really give it a try to generated 150 YouTube this year and get all the text in a faq book.
    I need to find a spot to do this and keep it ready for use.
    Will look more into YouTube because next to the faqs video's I see more application. On my to do list.

  7. Thank you Nisandeh for the great workshop yesterday. Once again it gave me energy and the strength to persevere.

    Insights:
    - the space above my head, it was just a little to much
    - I have to be a little bit closer to the camera
    - make it personal and just use a question that is asked to me that day
    - don't edit
    - again Morningfame looks incredible and I should use it immediately

    I want to make connections and build bridges. Let people work and learn together. A FAQ channel perfectly fits within this vision/mission.

    Question:
    - in my video I used a flipover chart to write down the 5 steps. Is it useful in your opinion to do that? Or should I be only talking to the camera/the person on the other side?

    1. About the flip over…
      I like it a lot for a course, not sure how personal it makes it when you film a 5-10 minute FAQ video.
      But, my suggestion… try it out…
      Do some videos with, some without, and see how people respond…

  8. Thank you Nisandeh!

    I love these zoom workshops and I was pleasantly surprised that you enjoyed my video even though you have nothing with horses😊.

    I think I'm very fortunate to have my horses to work with, while answering the questions, because I don't need to focus on a lens or worry about the space above my head. I don't even notice being filmed anymore, I just do my thing. I have stopped editing the videos long time ago, as I received feedback from people that they love that I show the parts where 'things go wrong' (and not only the fancy end result) so that they can learn from it.

    This assignment pushed me to activate my YouTube channel again! I have been thinking about it for many months so the biggest insight was to just DO it😄. It's great to have such a clear structure, 5-10 minutes, max 3 take aways, no editing, no fluff, so loved that!

    Other insights:
    * Capture their attention in the first 30 seconds
    * Make them stay as long as possible (maybe say you have a surprise to share at the end?)
    * Ask for likes and comments DURING the video
    * Put the question you are about to answer in the Thumbnail (+ picture)
    * Be consistent and commit for longer period (1 video per week, at least for 6 months)
    * Join Forums to find relevant questions.

  9. My biggest discoveries about YouTube were:

    * I never thought of YouTube as a crucial platform to grow a community and a business;
    * I never before realised how the system of YouTube works;
    * I never realised that it's possible and necessary to give YouTube moties in a form it 'understands' to workshop for my business;
    * I never realised you can look behoud the curtains of YouTube for analyse
    *I got a lot of crucial and New insignes in how to make video's, with what Goal and with which characteristics;
    * I learned that I'm not an exception in struggling with that;
    * and Iearned that it is a question of exercise,exercise, exercise, Just go on and develop it;

  10. Question.

    In morning fame I get an 85% with 'Scrum team Product Owner Role Life'.

    1) Now, this title is all in english, while I will talk dutch. Would that be a burden?
    2) Would it be a smart choice to start all the videos with this title, or at least the first 10, and add a topic. For example: 'vraag 1: wat is een product?' The relevance drops then to 73% but is still high and I have a solution for the first problem.
    3) More general, I gave the title now the topic of the question, but in morning fame that doesn't give any results- off course mainly because I don't have a real channel/ numbers yet- how to beat that?

    1. To answer your questions…

      1. Did you try putting Dutch keywords into MorningFame?
      It should work, as MorningFame get their data from YouTube.
      I would suggest for the sake of YouTube title & description that you use the language you use in the video.

      2. I suggest you experiment.
      Try 5-10 videos one way and 5-10 videos the other way.
      The great thing is that you can always change titles and descriptions (I often did when videos didn’t perform as I was hoping for).
      The more you experiment the more you learn - what works and what doesn’t work - for YOUR channel and videos.

      3. I didn’t get that question… 🤷🏻‍♂️

      1. Hey Nisandeh, thanks!

        1) I think I did, but there was nothing really coming up… and agile terminology is in English anyway.
        Therefor I thought to give it a try to use the English keywords- then add some Dutch. (Or put (in Dutch) behind it.

        2) yeah that is true. I loved seeing where people disengaged, learned a lot from that- same counts for the tittle off course.

        3) everything is F/ red now, because the channel is just one video, so all the data morningfame gives misses it’s value a bit, but I guess I just post some videos and see how it goes.

        Basically- just trying! Thanks!

  11. One other question, however not directly related to the workshop and still important to me and my friend. It's about the 13 january event.

    The friend I am bringing has signed up. It only worked when he did it the 2nd time. So I would like to ask if he is in. He hasn't heard back yet. That's why I am asking. His name is Maurice van Erven. I want to make sure everything is dealt with.

    thank you

    Guido

    1. And I forgot to mention: I don't know another way of asking. This platform seems to be the easiest way to contact you

    2. Yes, Guido, we received Erwin’s application and he’s in.
      Officially, we’re sending confirmations to all the “friends” on November 1st (after the chance to bring a friend for free is over).
      So, he should expect an “official” confirmation on Tuesday.

      When you want to reach us biz@nisandeh.com is the best way…

  12. Hi Nisandeh,

    thank you for yesterday evening's workshop. My takeaways:

    - the length of the video and where you should aim for (50% of the time that people have seen your videos). Without knowing I already came close with 43%. And I will strive for the 50+ percent
    - how to read the analytics compared to the content of the video (drop out points etc)
    - more insight into the morningfa.me tool (and not enough yet)
    - how to structure the content and especially not the wish to be complete in my answer to the question. Be short and concise instead of being the perfect expert.
    - where to place it in my whole funnel of attracting audience
    - more insights to position myself as an expert. Within the field of NLP this is really difficult. The field is bombarded with NLP trainers, NLP coaches etc. However I am one of the few Master Trainers in the field. This strategy will help me to take more advantage of my position without telling but by showing and answering questions. Great way to deal with that. The same counts for the book workshop from last month.
    - to be more energetic. The way I did it now is as if I am explaining the technique during my online course. That has to be a bit slower, otherwise people simple won't comprehend (this is classroom experience). And the goal here is different. Clear!!

    I definitely would like more clarity on the flags you were proposing to do. It will be very insightful. Maybe there is already part of it on morningfa.me. However somehow I don't find these videos very clear. Quite often they leave me with more questions than answers (they should see your FAQ video 🙂 ). So a short extra video from you will be welcome. And yes, I will definitely work my way through their videos as well grasping as much as I can.

    I am committed to start doing what I have learned during both workhshops. And my timing still is as it is. Realistically next year. If I have finished my other priorities earlier, of course it will be earlier.

  13. My biggest insights:

    That 5-10 minutes are the ideal duration in relation to how you tube scores your video.
    • one subject ( my expertise in two keywords) in one channel. Youtube finds mixed content is 1 channel confusing
    • The potential value of using Morning FA-ME for choosing titles and analyse in detail how the audience watches the video
    * Have a ready to go setup for filming STANDING regularly, prepare every answer in advance.
    * Answer one question in one video, no editing.
    * my vlog, blog and expertbook grow easily if I make answer the question videos
    * Use the same template/structure for each answer.
    * regular video uploading might grow your rankingposition in youtube, more people will be able to watch your videos.
    * rev.com for transcribing english, happyscribe.com for 119 languages
    * preview your video for feedback, publish only public if it has enough quality.
    * Use FA ME for finding definitive 2 words and questions
    * make a planning, find a weekly rhythm and make at least 50-100 videos
    * choose all (most) questions in advance, before starting with the 50 - 100 videos.
    * evaluate regularly how you are doing using Fa Me as evaluation analytics tool.

    Thank you for sharing Nisandeh.

  14. My learning point yesterday and with the video assignment was the analytics. I can see where I can improve, which for some points is not next video, but i can see a path. This will reflect in trainings and public talks. I fought off some old deamons (perfectionism and the idea that I suck at text handling).
    Secondly the morningfa.me analytics are mind-blowing- I would really like to get the invite.
    And thirdly, as repetition, the combination from book, videos, blogs etc. and the interaction this can bring- is promising.
    I am chewing on when to commit, not if.

  15. My main insight from the workshop is:

    When I want high production, I should make it super easy for me to produce.
    Have a ready to go setup.
    Make the quality so it needs little to no editing.
    Use a template for the answer

    -- This one is also an insight I had from WOMB this week. I make things too complicated, because I don't take the time to make it simple.
    -- It translates to many other area's of my business. In making the websites, writing blogs. I am smart enough to optimise it, I just never thought of it like this. (And I stop when it is a reasonable amount of time to spend on it)

    The other important insight is that I can use data driven analytics to find the video titles, combined with the fact that in youtube you control the content.

    As for the video on morningfa.me
    Either you make it with your insights and tips and tricks in it, or you direct us to the best tutorial video's that are on their site. But any way I can learn faster I want to use.

  16. Thanks again for an excellent workshop.

    ** BIGGEST INSIGHTS **

    - Making a FAQ video is easy - no expensive studio equipment needed, no editing, no graphical things to add, great!
    - I realize how much time and frustration you saved me/us by going through all the trial and error in your previous company, seeing what works and what doesn't and distilling it in the way you did yesterday.
    - Clear idea of how much content and time is needed and what to do when

    ** QUESTIONS ABOUT THE STRATEGY **

    1. In the last part you mentioned that the purpose of this strategy is to increase our expert position, not to generate sales. (I might have misunderstood) Next, in the part "Find out if this is right for you", the first question is "Do you have a way to drive people to your videos?" and you mention our mailing list, people in our TA etc. (not YouTube traffic)

    I'm confused there, because:
    a. I thought a part of the purpose is to attract people ON YOUTUBE with our videos and then eventually, convert them to paying clients.
    b. In order to find the right questions, we pay attention to the MorningFame opportunity ranking (the number) and the letters. We use the ranking to see how much interest / traffic there is for a question. We use the letters to see how much of a chance we have to get ranked high enough to get enough traffic. If (a) is not correct, then, apart from figuring out what are the best questions to answer, what is the exact purpose of getting ranked high enough?

    So to summarize....a refresher about the link between the FAQ videos / youtube ranking / youtube traffic / own mailing list / paying clients would be very helpful.

    2. CTA Position - you mentioned to place it as close to the end as possible. Is this correct or did I misunderstand this?
    I also wrote down that you explained to do it earlier, for example before the last part of the answer, and then give them some time to comment.
    Not really clear for me what the best position is. If you have some more info, that'd be great.

    **QUESTION ABOUT MY IMPLEMENTATION**
    3. Most of the content I'd love to share is about a more advanced process. 'Conscious virgins' would need to have done some other work in order to understand the concepts and create room in their life.

    So to these newbies, I could give them some practical tips to reduce stress in their life etc. - content that's fine for a FAQ Video.
    And in the second stage we'd work on what causes this stress, really go to the root of it and reprogram their systems.

    Most of this second-stage material is not really suitable for FAQ Videos - I learned these techniques in multi-day retreats where you get into a certain state of relaxation and open-mindedness that are required to understand and implement them. So presenting them in a FAQ Video outside of such a context will not work.

    Do you have any tips on how to make the link between these two stages?
    I'm asking particularly because if I just keep the FAQ Videos to general concepts like stress/mindfulness etc. I'll be competing with thousands of others, even though my stage 2 is something no one of them can offer.

    Thank you.

    1. Let me see if I can answer your questions, Rens…

      1. A refresher about the link between the FAQ videos / youtube ranking / youtube traffic / own mailing list / paying clients would be very helpful.

      There are many types of videos you can create (for 10 great ideas watch my Video Marketing course in the Business University).

      However… in this workshop (and in the previous one - My Expert Book) we covered a very specific type of videos - the FAQ videos.

      Your main purpose with these videos is to build your expert position, AND, if you’re having your Expert Book to help you promote it (“This is just one of the questions I’m answering in my new book, [[insert title]]. You can get your copy, here: [[insert URL]]”).

      When they do get to your website (you can put your opt-in URL in the video and/or in the video description) - they opt-in to your list to get whatever incentive you offer them… and now they’re on your list to market to them as you wish.

      The cool thing about YouTube is that if you work “with them” using the tips I shared with you - they will try to show your videos to more people. The more videos you upload, and the more you follow the tips I offered you, the higher your chances that YouTube will find new people to show your video to.

      Those will be “strangers” for you - and with your video you have a chance to make them into “friends” (get them to know you, like you and trust you).

      However, to give YouTube a head start, if you send qualified traffic to your video (the moment the video is uploaded - I forgot to mention that - but this is important) you’re giving YouTube a clue as to who are the people they should look for with their algorithm…

      That’s why I recommend to sent a mailing to your list and post on your social media a link to each new video as soon as it’s uploaded and working on YouTube.

      Using MorningFame keyword research tools would help you rank higher with your video when someone is searching for your keywords (normally the title of your video)…
      The higher you rank - the more traffic you’ll attract.

      From experience, I wouldn’t expect thousands of views immediately from any video (although it can happen, and did happen to me and to the mentoring students I shared this strategy with).

      But every single new subscriber (or viewer) that watched your video and liked it - is a potential “friend” you wouldn't have otherwise.

      And the cool thing is that if someone likes any of your videos, YouTube will offer them some other videos of you on the side, so they might start binging on your videos…

      As I said, it’s not a sales strategy, nor a short-term get-quick-scheme… but it stack so much value and so many purposes - that I find it one of the top expert-building strategies.

      2. CTA Position - you mentioned to place it as close to the end as possible. Is this correct or did I misunderstand this?

      I would put the CTA in the place that gets you the most response and least loss of viewers.

      For me, I found out that putting it after I gave the value I promised (e.g. the 3 top tips to…) but before a valuable bonus tip, works best.

      Next best thing is at the end, but immediately after you finished your last point, something along the line of “… so this was tip #3 and just before you go… make sure to (do what I tell you to do…)

      3. Do you have any tips on how to make the link between advanced content (not suitable for FAQ) and general content (high competition)?

      I’m not familiar with your advanced content, but if you can give them the WHAT to do in a video and then invite them for something more advanced for HOW to do it, that could work like a charm.
      E.g. “There’s this innovative meditation technique that lowers your stress response on the autonomic nervous system level (I’m inventing here… 🤷🏻‍♂️) that requires you to do this and this and this for this amount of time…” “If you want to learn EXACTLY how to use this meditation for maximum benefit, check out my guided course at…”

      Another way, might be, not to target the consciousness virgins but the more experienced - but that might not be your target audience…

      I hope those help…

      1. Thanks, Nisandeh, very helpful.

        1- Clear, thanks for the full explanation, makes a lot of sense now
        2- Same
        3- The WHAT in a video and HOW in the next level...excellent, that would work for this.
        Targetting more experienced people might also be an option. I've thought about targetting meditators earlier....as this was also how my journey went. But that might also have downsides.

        About the advanced content....the majority of it is based on something called The Clarity Process.
        In summary, it's a proces that focusses on working with the root of all our negative thoughts and emotions....the patterns in our subconscious, picked up at childhood and birth. The process gives you practical tools to get to know those patterns and where they come from and let them go...re-programming your subconscious and bringing you more and more in the here & now. I discovered it after doing Vipassana meditation for 5 years and since, it has accelerated my growth x5, bring me to a life I could not have dreamt of even 3 years ago.

        More info about that here: https://www.tsuki.org/en/ and I stumbled upon a video today of the creator. I'ts from the '90s so watch it through those glasses if you decide to watch it: https://www.youtube.com/watch?v=1_X0tdrUYWs.

  17. Most important insights:
    • That 5-10 minutes are the ideal duration
    • That Youtube finds mixed content is 1 channel confusing
    • The potential value of MorningFA-ME
    • The (slightly disappointing) insight that you shouldn’t want to start such a (FAQ) channel as a sales tool
    • That you should consider up front if you’re willing to create 50-100 videos to give your channel some noticeable volume – all while knowing that you shouldn’t see this as a sales tool

  18. My Insights

    First start with videos and then use it to make my second book
    Videos

    Keep them short makes me be less fluffy
    No editing
    No space above my head
    More camera/phone at 40 cm
    Light not as important
    Casual one on one friend atmosphere
    Look further for definitive 2 words and questions with FA-ME
    Just become nember
    Have fun doing it, yes I like vernal much more then writing, start with verbal first
    Look my videos back and ask for
    feedback of people surround me
    Make specific channel and focus

    Great practical tips ! Now I am committed also to implement for 4 hours a week
    Thank you Nisandeh

  19. My biggest insight was not something I heard from Nisandeh, but something I just realized about myself.
    I love public speaking and I am not shy being filmed.
    I just cannot answer questions because I am a generalist, I am not an expert on anything.
    I lead mastermind groups because the group members answer their own questions, give each other ideas, I do not tell them what to do.
    I organize group travel because I just share the fabulous experiences that I create because I want to live myself, that's what my business is about.
    Perhaps I am in the wrong program if we have to be experts, I am not comfortable being an expert... and I have no idea about how to become one.
    My former Youtube channel was about interviews, or if I talked about something, it was scripted.
    I recorded my preparation video behind a presentation because I was actually reading my script.
    Yes I am "expert" enough to write my script but not to receive questions from people and answer on the fly, I should always research.
    So in other words... my biggest insight is that I am very confused and suffering from impostor syndrom.

    1. You don’t have to be the expert, Lola…
      It’s just a positioning… one of many possible ones.

      It’s a very lucrative positioning and fits the majority of our students.
      If it doesn’t fit you or your business model… don’t use it.
      Pick whatever works for you…

  20. My main insights:

    No space above your head
    No editing
    Making a plan
    What is important for Youtube and that they give a boost

    I now understand better why in the videos I follow (Apple related) they ask for a like and comment. I notice that my video is not doing bad compared to my previous videos and that I got a new subscriber 🤭.

    Am I going to do this? Yes, I will start this in January 2023. I'm going to publish my Q&A book first and use this as a guideline for my videos.

    Another little note about podcasts: That's gotten me an assignment before and a new entry into a business this week. So it works for me.

    1. I have no doubt that podcast can work, Marcel.
      I didn’t try to put it down.

      But when I was asked about my favorite podcast platform, I couldn’t answer as I have never done a podcast, nor have I ever listened to one.

      I am not an auditory person, and I don’t listen to anything - not talking, not music, silence is golden for me. So podcast wouldn’t work for me… although it could work brilliantly for 30% of the population who ARE auditory.

      1. Thank you Nisandeh,

        For your comment and I know that you don't put it down. I envy you that you can enjoy the silence. I would too, but I suffer from Tinitus and that means a ringing in my ears 24/7. I find that interviewing leaders flatters their egos and for me it offers the opportunity to get to know their company. Win win 😉

  21. Thank you Nisandeh for the great workshop.

    Biggest insights:

    - have fun
    - Keep it simple, structure it and make it attractive for audience + YouTube
    - find a rhythm and make a bold goal of making at least 50-100 videos
    - choose 1 subject
    - choose all (most) questions in advance
    - “compete” with other video’s in the field

    Would be great if you make another video with the colours, instruction videos were very insightful.

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