My VIP Product

Become the ONE and ONLY for your clients


On Thursday, September 1st, at 9 am CET I will teach a new one-time-only Zoom workshop called My VIP Product.

The workshop will go on for 4 hours and will cover my step-by-step proprietary strategy how to create and market a NEW remarkable, lucrative, VIP-magnet product or service.

  • Remarkable
    There will be nothing like it in the market.
    You will be the only one offering something so unique, so valuable, so desirable… that whenever any of your clients would experience it – they will “have” to talk about it…

  • Lucrative
    You will be able to charge 10 to 50 times more for this product or service than your most “expensive” product so far… and your Ideal Clients would be happy to pay you that.

  • VIP Magnet
    This product or service will become your Ideal Clients magnet – positioning you as the expert, the authority, and… as the only viable solution for THEM…


You may have heard from me before how important it is to have a strong, mind blowing VIP product.

But if you still don’t have it – then it’s time – no matter what excuse you might have.

If you don’t think you need one – you’re wrong.
A VIP product puts you immediately in a whole new league – where there is no real competition anymore.

If you think you’re too small for it – wrong again.
As you offer your VIP product to only a small group of Ideal Clients (that’s why we call them VIPs) – then you don’t need many clients, and you actually have an advantage on bigger businesses that cannot afford to treat their Ideal Clients as VIPs.

If you think you can’t create a VIP product or you don’t know how…
Well… this is the first time I ever share the actual step-by-step strategy to develop, create AND market such a product/service.

You will learn:

  • HOW developing and offering your VIP product is going to transform your business in the coming few months;

  • HOW to create a VIP product – which answers all their hopes and dreams, while making you not only the expert – but their hero;

  • HOW to get paid 10 to 50 times more for this VIP product than any other product you ever offered;

  • HOW to get THEM to buy your VIP product the moment you announce it and refer their best connections to buy it too.


I’ve done it time and time again in my business, and I believe you can do it too.

It’s not going to be easy, but it’s not mission impossible.

I think the hardest part of the process (at least for me) is to get up the courage to actually tell your audience that you have a VIP product, that it’s so valuable, and that it cost that much…

I still remember, when I created the 10X Mentoring Group – I wanted to charge €10,000 for it (3 times the most expensive program I sold until then). 

Jay Abraham, my mentor at the time, pushed me hard to set the price on €25,000.

I still remember how scared I was to stand in front of a room filled with ZZPers and small entrepreneurs who could never afford anything close to that amount – and share about the program.

I made it really hard to apply (as is part of the strategy I will share with you) and I was shocked to have almost 30 people jumping on stage to grab the application forms. 

The first round (12 participants) was fully booked within a few hours, and we kept running this program (each time 12 participants = €300,000) a few time a year, for a few years.

Your numbers may be different… but the mindset and the system stay the same… and they WILL. WORK. FOR. YOU!

I will show you the step-by-step strategy how to do it, and all you have to do is follow the steps I will outline.

The reason why most entrepreneurs never create anything so remarkable, valuable and lucrative, is because they’re focusing on what they know and believe they can deliver (which is pretty much what everyone else in their market is doing). 

In this workshop, I will teach you how to do it the other way around. I will show you how to figure out what is the ultimate solution your Ideal (VIP) Clients want/dream of/willing to pay a fortune for AND how to give it to them.


It’s not rocket science, but it does require a shift in mindset AND a proven/working system.

I’ll cover both in detail during the 4-hour My VIP Product on September 1.

For EVERY business that is expertise-based and it will transform your way of thinking, the type of clients you attract, your expert position and… of course… your bank account.

And the best thing… when you do what I teach you, you will add a new lucrative product to your “menu” – generating a NEW income every year – without you changing anything in your normal products, marketing or communication.


Since the principle behind this system could be a little outside your comfort zone, you  might doubt if this strategy would work with your business, market, target audience or expertise…

In order to make sure you’re not missing a once-in-a-lifetime opportunity because of doubt, this is what we’ll do for you…


  • Join us at the workshop on Thursday, September 1st.
  • Stay till the end and absorb everything I share with you.
  • Then take 3 days to analyze the strategy and plan.

If you decide, for any reason, that the workshop wasn’t worth at least 100 times what you paid for it – then send us an email and we’ll refund your fee, on the spot, no question asked.


The workshop costs €297, and you can get 30%-50% discount when you join with friends.


There are only 12 places available, so we expect to be fully booked within a couple of hours from opening the registration.

To increase your chances to get your place in this one-time-only program – please fill in your name and best email address to register for the early announcement.

This way, we will send you an email one hour before everyone else – letting you know that the registration is open.

I’m looking forward to meet you in My VIP Product on September 1st.

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