New Ideas to Experiment

Getting ready for 2023

As the Working ON My Business program is getting closer to its end, as well as 2022 – it’s time to begin shifting your focus from the past and the present (which we focused on in the last 22 weeks)… to the near future… Year 2023.

This week, we’re going to focus on coming up with NEW ideas to experiment with during the first months of 2023.

A quick reminder

To stay in the program, we expect you to participate fully in the program for the coming three weeks

No stories. No excuses.

There are 3 more assignment weeks

You’ll have to do them ALL. FULLY!

There is one last Hot Seat session:

  • December 8 – at 8pm

Make sure you are present.
Make sure you are asking a question.

There are 2 more bonus workshops:

  • My Resilience Blueprint – November 24 – THIS WEEK – at 8pm
  • Level Up My Business – December 22 – at 8pm

You do NOT have to join any of these… these workshops are OPTIONAL.

Assuming you’re committed to complete the program till the end…

Let’s start with your MINDSET…

Your business either grows… or dies.

Best way to grow

Most entrepreneurs are naturally good in coming up with new ideas… and experimenting…

But (too) often… they get comfortable with what works, and what ‘kinda’ works, that they stop coming up with new ideas, new experiments, new approaches…

And in a world that is constantly changing in a breakneck speed – it means – that if your business doesn’t grow… it’s going to die… often sooner than later.

Set your GOAL for this week…

Here’s a great goal for you:

I am going to start experimenting with something(s) NEW.

How’s that for a 5-day challenge?

Choose the STRATEGY you will use…

Here is the 5-step process you could follow in order to achieve that goal:

  1. Come up with NEW ideas for products/services you might want to create and offer in 2023;

  2. Come up with NEW ideas for marketing tactics/strategies you might want to implement in 2023;

  3. Pick up ONE NEW product/service to create and offer in 2023;

  4. Pick up ONE NEW marketing tactic/strategy to implement in 2023;

  5. Make a strategic plan how you’re going to develop & implement these product/service AND marketing strategy/tactic in 2023.

PLAN your actions in your agenda…

Your next step is to physically plan this process in your agenda.

Remember – the whole purpose of the Working ON Your Business (WOMB) program is to get you in the habit of investing EVERY DAY 10-15 minutes working ON your business…

So, my suggestion, do NOT do all the exercises in one batch – but stick to the “schedule” I recommend… It will build the right habit, that would serve you for the rest of your business life.

Plan to invest 10-15 minutes EVERY DAY in the coming 5 days to follow the process above.

Now it’s time to IMPLEMENT…

Take 10-15 minutes, right now, and…

  • Day 1 – Use the Idea Generator to come up with at least 10 NEW product/services you might want to create and offer in 2023.

    Post your list in the comment box.

  • Day 2 – Use the Idea Generator to come up with at least 10 NEW marketing strategies/tactics you might want to use in 2023.

    Post your list in the comment box.

  • Day 3 – Pick up ONE NEW product/service you’re going to try out in 2023.

    Please share your NEW product/service idea in the comment box.

  • Day 4 – Pick up ONE NEW marketing strategy/tactic you’re going to try out in 2023.

    Please share your NEW marketing strategy/tactic idea in the comment box.

  • Day 5 – Come up with a strategic plan how AND when you’re going to develop & implement these product/service AND marketing strategy/tactic in 2023.

    I usually give myself a trial period of 6-12 months, set up goals I’m trying to achieve and dedicate the necessary resources for it.


    Please
     share your plan and commitment in the comment box.

My commitment to you…

  • I’m looking forward to read your process and ideas below;

  • I will be there for you in the Wednesday Q&A to support you with any question, challenge or setback you encounter;

  • I’m looking forward to celebrate your progress and results on Friday.

Live fully, stay awesome,

Nisandeh

  1. Last assignments this week:

    What will I offer in the new year:
    - Giving workshop via Instagram (planned)
    - Live day for VIP members (I want to do in June)
    - Masterclass SIBO (I want to do in Oct/Nov)

    Which new marketing strategy will I try in 2023:
    - The price allows people to sign up for a live day so I already have some participants to cover the cost (start at January when I've set the location)
    - Create agenda on the website (now done)

  2. Day 2

    New ideas for marketing/strategies for 2023:
    1. Use advertisements via fb / insta / LI
    2. Post more videos, short ones for insta.
    3. Post videos on YouTube channel
    4. Generate more leads so that the mailing list grows and I can offer my new product(s).
    5. Generate new giveaway to attract new leads. This may be something about bowel complaints themselves. And when I think of my new ideal clients, the healthcare professionals, I can think more of a video as a giveaway, a short training or a checklist
    6. New funnel for the new leads
    7. Fill as soon as possible for a long-term on-site training with customers who can buy it for a reasonably low price. The final price will be much higher. That way I already have customers for that training and I can arrange and pay for the location. This way I know that I have at least enough customers for the room/location and the new customers can get to know me in that way, so that they are more likely to get a purchase further training.
    8. Make a nice follow-up offer after a training.
    9. If you don't buy further training then do a downsell
    10. Approach future customers personally instead of advertisements, for example via email, telephone and DM. And tell them I have a nice workout for them.
    11. On social media, focus mainly on future ideal customers so that I can get in their sights.
    12. Giving a webinar for a reasonably normal price and then making an offer for membership
    13. Unexpectedly send my ideal clients a present
    14. Use testimonials much more often on my website, social media and in emails
    15. Also make planned training visible via Eventbrite
    16. Create a calendar on the website with planned activities
    17. Much more affiliate program I've been promoting

  3. Day 1

    New ideas for my company's products or services in 2023
    1. Coaching through a group using an app
    2. Workshop in instagram (recently done as a pilot and I will definitely do it in the new year)
    3. Live event abroad
    4. Live training as a masterclass for my ideal clients
    5. New ebook fodmap snacks
    6. New ebook fodmap poor meals to lose weight
    7. Advent calendar digital
    8. Annual calendar paper
    9. Magazine
    10. podcast
    11. Create a webinar without my face with text only and posting on demand
    12. Master class on SiBO
    13. Master class on ACT
    14. Master class on endometriosis
    15. Mastercass about acnes
    16. New six-month trajectory (never done it before and I will do it anyway)
    17. Retreat
    18. In-depth process of a few months
    19. Coaching 1:1 with a strip card
    20. Ability to schedule an appointment 1:1 with a new tool
    21. TikTok Videos

  4. Day 5
    Come up with a strategic plan how AND when I am going to develop & implement these product/service AND marketing strategy/tactic in 2023.

    I am going to develope a training where I learn school teachers to work with games and exercises to train CF of there students
    The training I want to give it in May before the holidays kick in.
    During the Christmas holidays I go through my mailing list and compile a list of possible interested parties.
    In January and February I will start blogging on LinkedIn 2 x pw and then I will announce an online free info evening in early March before the end of March and then I will offer an e-book in exchange for the email address containing a top 10 of the most common games that help lower CF.
    I will then approach the people who are on the list, who have responded for the info evening and who have downloaded the e-book, for the training that will last 3 days and where the quick decision maker is cheaper.

  5. Strategic plan: very happy with this step. For the book:

    1. From Jan 16 I will start making calling appointments again for the new book. This will be my focus for the first 6 months.
    2. Next Friday I have a session together with my sister for the disc frontend.
    3. I will start filming also beginning of January. This will work as follows: I will create 12 videos each time, and start posting once a week. If I feel that I can do more, I will up my game and post twice a week- also because I think the interviews will give me so much insight and lots of new questions.
    4. The frontend will only be for the second half of 2023.

  6. >>I am going to start experimenting with something(s) NEW<<.

    WEEK 23 / Day 5 – This is my strategic plan how AND when I’m going to develop & implement these product/service AND marketing strategy/tactic in 2023.

    Advice from Nisandeh: “I usually give myself a trial period of 6-12 months, set up goals I’m trying to achieve and dedicate the necessary resources for it”

    Week 48/22 First meeting with my content strategy partner from Willow
    Week 49/22 3rd meeting with my social media partner and delivery of my products and Q&A’s
    Week 50/22 Finalizing the various training products
    Week 51/22 Finalizing my Q&A’s to be covered in the training
    Week 52/22 Round off my time and material assignment
    Week 1/23 Start filming my Q&A sessions
    Q1-23 Create my front-end products (masterclasses, my webinars , etc.)
    Q2-23 Create my back-end products + role out my front-end products
    Q3-23 Role out by back-end products + Evaluation of my front- end (Stop With What Doesn’t Work / Doubling Down On What Works /
    Optimize What Kinda Works
    Q1-Q3-23 Support the initiatives with my content strategy
    Week 26 /23 Evaluate my progress: Evaluation of my front- end (Stop With What Doesn’t Work / Doubling Down On What Works / Optimize What
    Kinda Works

  7. >>I am going to start experimenting with something(s) NEW<<.

    WEEK 23 / Day 4 – This is the ONE NEW marketing strategy/tactic I’m going to try out in 2023.

    1) Facebook in combination with Instragram

  8. >>I am going to start experimenting with something(s) NEW<<.

    WEEK 23 / Day 3 – This is the ONE NEW product/service I’m going to try out in 2023.

    1) Front - & Backend training for Airbnb

  9. >>I am going to start experimenting with something(s) NEW<<.
    WEEK 23/ Day 2 – These are 10 NEW marketing strategies/tactics I might want to use in 2023 created through the Idea Generator.

    1) Create an online strategy with an extern party (Willow)
    2) Create a content calendar
    3) Post 2 x a week
    4) Create a podcast
    5) Create a community on Instagram
    6) Create a Facebook community
    7) Hold YouTube Q&A sessions
    8) Post all my 100 Q&A video’s on YouTube as advised by Nisandeh
    9) Create a How To book following the guidelines of Nisandeh on how to create a book
    10) Make blogs on stories of my guests
    11) Hold webinars
    12) Hold Masterclasses
    13) Starting an association as part of community building for HappyHomes
    14) Create Meet, Greet & Learn sessions
    15) Client calls 1 on 1

  10. >>I am going to start experimenting with something(s) NEW<<.

    WEEK 23/ Day 1 – Here are at least 10 NEW product/services I might want to create and offer in 2023 created by the Idea Generator.

    1) A book
    2) an online training
    3) a platform of trainings
    4) A monthly Friendsgiving for guests
    5) An all-in weekend from Friday till Sunday evening offering breakfast, lunch, dinner, walks en philosophic games in the evening
    6) Blogs
    7) Prepare a room/house for guests (in assignment of my customers)
    8) Workshop for guests to set up their Airbnb account – by the end the account is ready to receive bookings.
    9) Create a community of people who wish to support each other
    10) Create bi-monthly afternoons for warm get-together over specific theme’s
    11) YouTube video’s
    12) Facebook trainings
    13) Online training on knowledge management based on ISO NEN 30401
    14) Digital skills cards
    15) Online training on how to use the skill card and identify areas of risks
    16) Online training on how to mitigate risks
    17) Online training on how to identify and transfer implicit knowledge
    18) A how to guide with visuals, pens, postage, guidelines etc. to start identifying the crucial knowledge of companies.
    19) Checklists related to knowledge management
    20) Checklists off all kinds related to Airbnb

  11. New products or services:
    1. Book
    2. Youtube videos (Q&A)
    3. Front-end training
    4. Back-end training
    5. Implementation sessions
    6. Podcast
    7. Retreat
    8. VIP Retreat (follow-up)
    9. Multi-year program
    10. Online course
    11. Live Q&A sessions

    Marketing tactics:
    1. Interview marketing
    2. Email participants of previous mindfulness training with an irresistable offer
    3. Blog
    4. Youtube Q&As
    5. FEBE implementation
    6. Interview other thought leaders and publish on youtube
    7. Create a podcast
    8. Webinars
    9. Newsletter via e-mail
    10. Starting an association

    3. New product for 2023
    Front-end training for my new company



    4. Marketing strategy for 2023
    Interview marketing



    5. Strategic plan
    Define TA, take 3-6 months to find people that fit TA, interview them. Use the insights to make the rest of the plan more concrete and define content of front-end training. Timing: all depends on how long my current project is going to run into 2023.

  12. Day 5

    Today (Sunday) I did a Body Awareness session with 160 people during an 'open day'. It was just 20 minutes, but it was really cool to get such a big group feeling into their body and realize how their breathing, weight, energy and heart coherence can affect their horse.

    I will create and organize a live Body Awareness workshop with a small group of people in January 2023. I will ask someone to film it and then create an online course out of it. I will ask someone else to make illustrations of some of the exercises that can serve as a lead magnet. Then I will make a list of people who offer horse related products or services if they want to offer my lead magnet (booklet with body awareness exercises) to their audience for free. It will have a download link so I can follow up and offer them the recorded body awareness online course. I can offer the affiliate a commission.

    1. Congratulations Lucie on your Body Awareness workshop. Very impressive that 160 people attended. Good luck with the Body Awareness workshop in January. Seeing your YouTube films and reading about it in your post, I'm sure it is going to be a great succes.

  13. I will definitely use the you tube story.

    Weekly answering questions and making videos with name for the consumer. This week it occurred to me how little youth still knows how to make a bicycle when you used to make your father's. Sticking a tire or tensioning a chain. Now there is a shortage of staff soon companies will close because they have no staff. This indicates shortages at bicycle repair shops and shortages on the labor market.

    More and more often that this is worth it, the bicycle repairman works hard for the brands and invests a lot and the high margin does not seem to have much left. In addition to the fact that people do not dare to ask much for repair and maintenance, many of them are not entrepreneurs, they are mechanics. They can key and are not a marketer.

    This does reach me and would like to share knowledge, only they think they know and the pain is not very enough and I can learn this separately that I don't have to solve the other person's problem.

    Companies do come forward that want me to test their product and the role of influencer is increasingly coming my way. I don't quite like the word yet. Consulting past me more. I don't know if anyone has a different view on what I actually do 🙂

  14. Week 23 Day 2 of 5

    10 NEW Marketing Strategies/Tactics 2023

    guerrilla marketing
    Email marketing 1x per 2 weeks
    youtube channel
    Social media content calendar for LinkedIn
    Blog 1x a month
    referral marketing
    Build a community of conscious public leaders: the association
    Better use the merchandise of Iofficial (already existing and giving me some passive income)
    Public speaking via my network in the Lions club and other service clubs
    Organize live event in November 2023
    Optimizing existing Febe funnel (Free Growth Conversation to 6 months group mentoring program and then to 1-on-1 mentoring).
    Passive income video lessons how does the municipality work? and how do you become more politically intelligent as a policy advisor?
    Writing a book

    Week 23 Day 3 of 5

    Choose 1 new product to develop.
    An online leadership test especially for directors / municipal clerks (do I have talent to lead in the public sector?) together with GITP.

    Week 23 Day 4 of 5

    Choose 1 new marketing strategy to develop.
    Create content calendar 2023

    Week 23 Day 5 of 5

    In the second quarter of 2023 I will have discussions with GITP, TMA and our own Flemish talent analysis tool maker about how to make this product as a test and launch around my 50th birthday September 22, 2023.

    During the Christmas period I will make the content calendar for the first 6 months 2023 using the SocialMediaFanfactor format.

  15. I am doing a training this week, so I did the exercises but it was hard to find time to share them with you. Happy sunday!

    Day 1 – Use the Idea Generator to come up with at least 10 NEW product/services you might want to create and offer in 2023.
    - a premium theme
    ** Use Hestia
    ** Use my own
    - a plugin that does a few things clients ask for regulary
    ** under construction
    ** Set up the basics
    - a weekly coaching call (the 10 minute upgrade)
    - the coaching business in a weekend training, where starters work with professionals to create a lot of their materials and offers
    - sparring sessions
    - a recurring weekly hour with different subjects each week, taught by me and others
    - 40 day challenges on journaling, (or 10 or 20 days)
    - Planning upgrades

    Day 2 – Use the Idea Generator to come up with at least 10 NEW marketing strategies/tactics you might want to use in 2023.
    - Upgrade my referral program
    - Work with affiliates
    - Work with influencers
    - Implement a daily call to celebrate successes and share about what is happening (with friends, clients, colleagues)
    - Focus on creating a social impact (for instance with a charity) and trust that exposure will follow
    - Change the format of the Website Basic backend to have changing topics, meaning people can take the same backend multiple times
    - The youtube expert strategy
    - Write a book
    - Copy part of Nisandeh's irresistable offer for the breakthrough. 50% discount AND you can invite someone who is completely new.

    Day 3 – Pick up ONE NEW product/service you’re going to try out in 2023.

    So I noticed a lot of coaches are shy on presenting themselves and getting clear on their added value. I want to start offering changing topics taught by me and others that are relevant for them. The pilot is going to be 3 months.

    The first month will be on online exposure, taught by me.
    The second month will be on social media, taught by an instagram influencer.
    The third month will be on improving you presentation, taught by a toastmasters expert.

    Day 4 – Pick up ONE NEW marketing strategy/tactic you’re going to try out in 2023.

    - I want to work with an affiliate system for reaching more people.
    - Work with the trainers for the new program and reward them for getting people to the inspiration evenings and for getting them to the training itself.

    Day 5 – Come up with a strategic plan how AND when you’re going to develop & implement these product/service AND marketing strategy/tactic in 2023.

    I will be starting with 2 information evenings on 7 and 28 december. Their will be a great offer to be in the pilot.
    After that there is a monthly trial session with some introduction.
    All sessions will be recorded. So later in the year there is more to offer than just that month.
    Keep on asking the participants what they want to learn and either develop great content or find great trainers for it.

  16. Day 2. Ten new marketing strategies / tactics for 2023
    1. Blogs
    2. Client calls 1 on 1
    3. You Tube video’s
    4. Network meetings
    5. In person visit to client
    6. Online courses
    7. Zoom calls (individual or group calls)
    8. Meet and greet
    9. Online course
    10. Retreats
    11. Interviews
    12. Podcast
    13. Webinar

  17. Day 1. Ten new ideas for new products or services
    1. Webinar define new markets
    2. Course on improving customer service for French clients
    3. Checklist of preventing quality problems
    4. Course how to approach new clients
    5. Prospect French business partners
    6. Identify market needs
    7. Course French mentality
    8. How to dig deeper on quality issues
    9. Solving existing problems with clients
    10. Create a live event for clients to meet and interact
    11. Preparation call for a live meeting with clients
    12. Live call for interaction with clients

  18. Day 5. The strategic plans in 2023.
    In March 2023, I found a printer for the maps and will add them to the process from booking by the customer to the achieving of the holiay. This will provide an extra experience and WOW effect to the customer. The biweekly action offer: during 2023, it should be possible to offer a new package trip at least once every 2 weeks. This will also allow us to expand our network with partners at destination. With them, I want to come up with new offers at their accommodations.

  19. Day 3. A new product.
    A personalize map of Bavaria for our own company, to be issued to bookers of our trips. On this map there is every hidden secret gem top place of Bavaria.

  20. Day 2 New Marketingactivities.
    1. Marketing plan for products marketing.
    2. Marketing plan for travel sales.
    3. Direct marketing through leaflets locally.
    4. Advertisements in weekly newspapers.
    5. Ads in travel magazines.
    6. PR in local media, offline and online.
    7. Weekly newsletter.
    8. 2 weekly offer making.
    9. Trade show visits.
    10. At the Utrecht travel fair.
    11. At the vacation fair Bavaria.

  21. Day 1. New product/services.
    1. Advent beer package sales.
    2. Selling Advent wine packages.
    3. Organize coach trip high end.
    4. Sell Oktoberfest clothing.
    5. Develop and organize Oktoberfest trips large and small groups.
    6. Sell Christmas items from Bavaria.
    7. Renting out vacation home.
    8. Create digital travel guide Bavaria.
    9. Personalize map of Bavaria for our own company, to be issued to bookers of our trips.
    10. Develop regional maps.
    11. Create website rental house.
    12. Organize mountain bike weekend.

  22. Day 5

    What we are going to do is start in January with the book lounge and advertising and having the platform ready to receive the people to make the BluePrintscane

  23. DAY 1:
    New lab sets
    Interesting things that are valuable and profitable from the last fair

    DAY 2:
    Continuation of the existing video series
    Continuation of email list
    TikTok
    Keeping an eye on the situation with Meta/Facebook, are they going to re-invent their marketing possibilities or is it a definite end
    Keep an eye open for opportunities, but only spend time on it when future resistant

    DAY 3:
    New lab sets

    DAY 4:
    Strategic trial of TikTok

    DAY 5:
    Dec .. jan: new lab sets
    w 47: ordering samples
    w 48: tests, discover the distinguishing values
    w 49: make final buying decisions
    w 50: order the devices
    w 51: receiving and checking
    w 52: creating marketing content, with help of experiences from w 48 and later
    w 01: New year celebration
    w 02: launch
    w 03: promotion
    w 04: promotion

    TikTok:
    Week 1: re-read the book
    Week 2 + 3: create content
    Week 4 + 5 + 6: publish content, test and measure
    Week 7: examine results and decide to continue or to stop

  24. DAY 5

    I have booked a retreat for myself in mid of December, where I

    Find 12 new workshop-topics
    Make every topic a system
    Write 25 newsletters with a teaser to these topics
    Write suitable resend-mails

    Then I find somebody on fiverr to plan everything in Kajabi.
    And as celebration I book myself a selfcare retreat and have a massage at the location.

    Can’t wait to start!

  25. DAY 2

    I want to perfectionize what I have:

    Newsletter
    Better offering strategy
    Resend- strategy
    New way off selling my clan, thanks to Nisandehs ideas in our 1:1
    Restart LinkedIn

  26. DAY 1

    Speaking gigs
    A new onlinecourse on positioning yourself solid
    Book

    I don’t have more ideas and more capacity…but I am very fine with that

  27. Day 3, 4 & 5 Product, Strategy and plan

    We have two products we will develop in 2023: the English translation of our set of cards and our new program for Product Owners. This will be our focus for at least the first half year.

    In addition, we have started talks with the initiators of a guild to possibly take over.

    We will be recording all trainings, workshops and Q&As. With this we can then put these parts online, both via a paid platform and via, for example, Youtube and LinkedIn. We will be fully using the free channels from January.
    It is also my idea to ask the participants of our free workshops for a reference. We then use these to raise awareness of our frontend for the Product Owners program.

  28. I decided to work smarter and focus more on what I have.
    Focus on my online academy. Get help with that and scale what I have.
    Within my signature program I can make a lot of smaller parts that I can sell.
    And I can follow up and make other products after the program, making high end products.
    Like Retreats, mentoring, masterminds.
    Use social media for my benefit, instead of consuming.
    Serve people with the best I have and want to contribute to the world. Leave a legacy.
    Make an english version of it too. Have fun with it.

  29. Day 5 – Come up with a strategic plan how AND when you’re going to develop & implement these product/service AND marketing strategy/tactic in 2023.

    - In the first quarter of 2023 I will combine Linked in video in series with free monthly entrance front end webinars (in zoom) through my website (like, trust, buy). And I will develop a back end with guest experts on aspects of stress (brain, food, health).
    To use Linked in properly I will do an online linked in training in december 22.

    - And in the first half of 2023 I will use my you tube channel to produce Q&A video vlogs (sometimes with guests) and blogs and my expertbook on stress and burnout prevention, especially for parents.

  30. WEEK 22 DAY 5 – Come up with a strategic plan
    How AND when are you going to develop & implement these product/service AND marketing strategy/tactic in 2023.

December 2022: I write a concise metaphysical step-by-step plan
    December: communicationplan (and the implementation of it) about the next huiskamersessies De Wijsheid van 50 Plus
    January 2023: I develop an idea for guerrilla marketing
    January 2023: second huiskamersessie De Wijsheid van 50 Plus
    January - March 2023: I research and write my expert book for De Wijsheid van 50 Plus
    March 2023: third huiskamersessie De Wijsheid van 50 Plus
    May 2023: Retreat (als er genoeg aanmeldingen zijn)
    June 2023: Evaluate

    >> I am going to start experimenting with something(s) NEW. <<

  31. WEEK 22 DAY 4 - ONE NEW marketing strategy/tactic
    Pick up ONE NEW marketing strategy/tactic you’re going to try out in 2023.

I

    choose:
    11. guerrilla marketing: come up with something unexpected that attracts attention.

    >> I am going to start experimenting with something(s) NEW. <<

  32. Day 5: Strategic plan how and when to develop & implement the chosen product/service activity and the marketing activity in 2023.
    We made a start with the marketing strategy “booking direct”. I have read the book/strategy and are working out the first steps.
    Q1 I’ll develop the strategy
    Q2 Implement all in blogging/clients/soc. Media templates and content calendar
    Q3 Measure the results and improve it all.

    About our new product: new house-owner product, a service product of total package of rental management, incl new website.
    We start in Q1 and develop it. I think we need about almost the whole year.
    Q2: The basic is a new website/mailinglist/download etc.
    Q3: Then start with soc.media etc.
    Q4: Than measure the results and improve.

  33. Day 4 – ONE NEW marketing strategy/tactic is the "Booking direct"strategy. This will be huge to develop, but I expext also a huge impact on our turnover.

  34. Day 3.
    The ONE NEW product/service that makes a big impact is our new Owner product, a service product of total package of rental management, incl new website.
    We have started already to prepare.

  35. Day 2. NEW marketing strategies/tactics. One of these strategy contains many more smaller ones, which I will not name all.
    That makes it much more than 10.

    Bookdirect strategy, this is huge to implement.
    A complete new strategy with a lot of new tasks.
    That must be also new templates/ideas for soc. media/discount vouchers/recomments friends/video's/blogposts etc.

    Be a guestblogger myself, to bring more traffic on our websites
    Cross selling with other clients with the same bookings software
    Marketing with local companies in ski locations
    Video sales letter

  36. Day 1 new products/services:
    Roundtrips, 2 or 3 accommodations
    New appartments in Prague
    Owner product total package of rental management, incl new website
    Book about some regions
    More rentals for 2 families
    Accommodation in castles
    Glamping accomodation
    Upsell, for 2- or 3-days wellness
    Upsell, for 2- or 3-days sleep in a castle
    Upsell, for 2- or 3-days sleep in a Zoo

  37. Day 5: Strategic plan how and when to develop & implement the chosen product/service activity and the marketing activity in 2023.
    • On the Quick Scan Tool: In Q1 I’ll develop this tool, in Q2 I’ll develop a generic case-study to show its purpose, use and possibilities. Next to this in Q2 write a white paper on the tools and what is solves. In Q3 will give one or more workshops and show demonstrations. In Q4 offer the service of interested clients.
    • On the YouTube channel: In Q4 this year and Q1 next year do the YouTube and make a newsletter plan for April, May, June and July/August. Make first newsletter in Q1 and sent out the first week of April 2023.

  38. Day4

    ONE NEW marketing strategy/tactic 

    Book launch in this book will be a link to make The skin so you get a first impression of the blueprint and also in there will be up selling items

  39. Day 5. Make a strategic plan how you’re going to develop & implement these product/service AND marketing strategy/tactic in 2023

    Already on it. Because building 'my brand' meaning who am I as a person and as a company is a priority for 2023. It all starts with writing down my core qualities/ the core qualities of my companies. What is important. What am I proud of, what must/can I improve. I have had an offer to make some kind of bible for my company that I can use as a reference. But I think I have to write it myself. It can be useful to have an objective view from someone who is not attached to me/ my company. But in the end I have to do it myself.
    So first thing I am going to do is make that list, but also name the pitfalls. Because by recognizing the pitfalls I can work on it.

  40. Day 5. Strategic plan how and when
    The chosen marketing strategy applies to an existing product, and I will start it in January (Zoom webinars, traffic to be gained from Youtube and other channels).
    The chosen product will take a while to develop; I expect to have a first release by the end of the summer.

  41. Day 4 – Pick up ONE NEW marketing strategy/tactic you’re going to try out in 2023

    So much is happening. I am really excited to start the new year. Working out ideas and finding matching marketing tactics.
    What I find most important for 2023: (MY) Brand Storytelling. Up till now I primarily concentrated on the brands I sell. Every brand/product has a story to tell. But in 2023 I will tell more about the 'brand' Ditha Bonita. I think it is important people get to know the concepstore/person behind the brands I offer.

  42. Day 3. Pick up ONE NEW product/service to create and offer in 2023

    Organize an outlet to get rid of all stuff older than 3 years and has already been written off. This is the easiest to accomplish and very much needed. Letting go of 'older' collections.

  43. Day 5
    Since my brain kept on ‘working’ on this idea I think I found my irresistible offer. (Which is new)
    Parents kept on telling me that they prefer individual coaching instead of group training ( or coaching)
    I want to put training together with individual moments and implementation time afterwards.
    I called parents to hear their opinions and if it would be fitting to their problem.
    Until now I heard YES YES YES.

    It took a while and then…. There is comming something 🎉

  44. Day 3 – Pick up ONE NEW product/service you’re going to try out in 2023.

    - In 2023 I will combine Linked in video in series with free monthly entrance front end webinars through my website (like, trust, buy). To use Linked in properly I will do an online linked in training in december.

    Day 4 – Pick up ONE NEW marketing strategy/tactic you’re going to try out in 2023.

    - In 2023 I will use my you tube channel to produce Q&A video vlogs (sometimes with guests) and blogs and expertbook.

  45. Day 5 11-25-2022

    – Create a strategic plan on how AND when you will develop & implement this product/service AND marketing strategy/tactics in 2023. I usually give myself a trial period of 6-12 months, set goals I'll try to achieve the necessary resources for it and to dedicate.

    Discussed a plan with my other half today for next year.

    Step 1 Find out at which companies the contacts work and create a new group
    Step 2 ask them if they want to tell them their birthday so they get a surprise.
    Step 3 Record a birthday message with Vanessa to send
    Step 4 On their birthday, send the birthday message in a message with a ready message that they can use for their work. The content of this is that I would like to visit their organization with a free session on how they can improve something within their organization.
    Step 5 an assignment they have to complete as preparation before I come.
    Step 6 Set a date for my visit to them.
    Step 7 Explore with them what is going on and what is possible.
    Step 8 Make an offer that is irresistible.

    Tomorrow I will celebrate a whole weekend in a cabin with Vanessa. Relax and unwind in the middle of nature. I'll be back online on Tuesday

  46. Day 5 – Come up with a strategic plan how AND when you’re going to develop & implement these product/service AND marketing strategy/tactic in 2023.

    I have two companies who will be able to help me set this up. I will make an appointment with both of these companies in january. I will ask for a proposal, choose one and start the campaign on the 1st march 2023.

  47. Day 4 – Pick up ONE NEW marketing strategy/tactic you’re going to try out in 2023. Google ads, I have a voucher for discount as well.

  48. Day 3 – Pick up ONE NEW product/service you’re going to try out in 2023. Automate the lead generation service

  49. Day 2 – Use the Idea Generator to come up with at least 10 NEW marketing strategies/tactics you might want to use in 2023.
    LinkedIN strategies, email service, website tracking, Cold calling, Networking in different parts of the country, start own networking specialty, Advertise, Google ads, Direct mail with a present.