Getting ready for 2023
As the Working ON My Business program is getting closer to its end, as well as 2022 – it’s time to begin shifting your focus from the past and the present (which we focused on in the last 22 weeks)… to the near future… Year 2023.
This week, we’re going to focus on coming up with NEW ideas to experiment with during the first months of 2023.
A quick reminder
To stay in the program, we expect you to participate fully in the program for the coming three weeks
No stories. No excuses.
There are 3 more assignment weeks
You’ll have to do them ALL. FULLY!
There is one last Hot Seat session:
- December 8 – at 8pm
Make sure you are present.
Make sure you are asking a question.
There are 2 more bonus workshops:
- My Resilience Blueprint – November 24 – THIS WEEK – at 8pm
- Level Up My Business – December 22 – at 8pm
You do NOT have to join any of these… these workshops are OPTIONAL.
Assuming you’re committed to complete the program till the end…
Let’s start with your MINDSET…
Your business either grows… or dies.
Best way to grow
Most entrepreneurs are naturally good in coming up with new ideas… and experimenting…
But (too) often… they get comfortable with what works, and what ‘kinda’ works, that they stop coming up with new ideas, new experiments, new approaches…
And in a world that is constantly changing in a breakneck speed – it means – that if your business doesn’t grow… it’s going to die… often sooner than later.
Set your GOAL for this week…
Here’s a great goal for you:
I am going to start experimenting with something(s) NEW.
How’s that for a 5-day challenge?
Choose the STRATEGY you will use…
Here is the 5-step process you could follow in order to achieve that goal:
- Come up with NEW ideas for products/services you might want to create and offer in 2023;
- Come up with NEW ideas for marketing tactics/strategies you might want to implement in 2023;
- Pick up ONE NEW product/service to create and offer in 2023;
- Pick up ONE NEW marketing tactic/strategy to implement in 2023;
- Make a strategic plan how you’re going to develop & implement these product/service AND marketing strategy/tactic in 2023.
PLAN your actions in your agenda…
Your next step is to physically plan this process in your agenda.
Remember – the whole purpose of the Working ON Your Business (WOMB) program is to get you in the habit of investing EVERY DAY 10-15 minutes working ON your business…
So, my suggestion, do NOT do all the exercises in one batch – but stick to the “schedule” I recommend… It will build the right habit, that would serve you for the rest of your business life.
Plan to invest 10-15 minutes EVERY DAY in the coming 5 days to follow the process above.
Now it’s time to IMPLEMENT…
Take 10-15 minutes, right now, and…
- Day 1 – Use the Idea Generator to come up with at least 10 NEW product/services you might want to create and offer in 2023.
Post your list in the comment box.
- Day 2 – Use the Idea Generator to come up with at least 10 NEW marketing strategies/tactics you might want to use in 2023.
Post your list in the comment box.
- Day 3 – Pick up ONE NEW product/service you’re going to try out in 2023.
Please share your NEW product/service idea in the comment box. - Day 4 – Pick up ONE NEW marketing strategy/tactic you’re going to try out in 2023.
Please share your NEW marketing strategy/tactic idea in the comment box.
- Day 5 – Come up with a strategic plan how AND when you’re going to develop & implement these product/service AND marketing strategy/tactic in 2023.
I usually give myself a trial period of 6-12 months, set up goals I’m trying to achieve and dedicate the necessary resources for it.
Please share your plan and commitment in the comment box.
My commitment to you…
- I’m looking forward to read your process and ideas below;
- I will be there for you in the Wednesday Q&A to support you with any question, challenge or setback you encounter;
- I’m looking forward to celebrate your progress and results on Friday.
Live fully, stay awesome,
Nisandeh
268 comments
Last assignments this week:
What will I offer in the new year:
- Giving workshop via Instagram (planned)
- Live day for VIP members (I want to do in June)
- Masterclass SIBO (I want to do in Oct/Nov)
Which new marketing strategy will I try in 2023:
- The price allows people to sign up for a live day so I already have some participants to cover the cost (start at January when I've set the location)
- Create agenda on the website (now done)
268 comments
Day 2
New ideas for marketing/strategies for 2023:
1. Use advertisements via fb / insta / LI
2. Post more videos, short ones for insta.
3. Post videos on YouTube channel
4. Generate more leads so that the mailing list grows and I can offer my new product(s).
5. Generate new giveaway to attract new leads. This may be something about bowel complaints themselves. And when I think of my new ideal clients, the healthcare professionals, I can think more of a video as a giveaway, a short training or a checklist
6. New funnel for the new leads
7. Fill as soon as possible for a long-term on-site training with customers who can buy it for a reasonably low price. The final price will be much higher. That way I already have customers for that training and I can arrange and pay for the location. This way I know that I have at least enough customers for the room/location and the new customers can get to know me in that way, so that they are more likely to get a purchase further training.
8. Make a nice follow-up offer after a training.
9. If you don't buy further training then do a downsell
10. Approach future customers personally instead of advertisements, for example via email, telephone and DM. And tell them I have a nice workout for them.
11. On social media, focus mainly on future ideal customers so that I can get in their sights.
12. Giving a webinar for a reasonably normal price and then making an offer for membership
13. Unexpectedly send my ideal clients a present
14. Use testimonials much more often on my website, social media and in emails
15. Also make planned training visible via Eventbrite
16. Create a calendar on the website with planned activities
17. Much more affiliate program I've been promoting
268 comments
Day 1
New ideas for my company's products or services in 2023
1. Coaching through a group using an app
2. Workshop in instagram (recently done as a pilot and I will definitely do it in the new year)
3. Live event abroad
4. Live training as a masterclass for my ideal clients
5. New ebook fodmap snacks
6. New ebook fodmap poor meals to lose weight
7. Advent calendar digital
8. Annual calendar paper
9. Magazine
10. podcast
11. Create a webinar without my face with text only and posting on demand
12. Master class on SiBO
13. Master class on ACT
14. Master class on endometriosis
15. Mastercass about acnes
16. New six-month trajectory (never done it before and I will do it anyway)
17. Retreat
18. In-depth process of a few months
19. Coaching 1:1 with a strip card
20. Ability to schedule an appointment 1:1 with a new tool
21. TikTok Videos
314 comments
Day 5
Come up with a strategic plan how AND when I am going to develop & implement these product/service AND marketing strategy/tactic in 2023.
I am going to develope a training where I learn school teachers to work with games and exercises to train CF of there students
The training I want to give it in May before the holidays kick in.
During the Christmas holidays I go through my mailing list and compile a list of possible interested parties.
In January and February I will start blogging on LinkedIn 2 x pw and then I will announce an online free info evening in early March before the end of March and then I will offer an e-book in exchange for the email address containing a top 10 of the most common games that help lower CF.
I will then approach the people who are on the list, who have responded for the info evening and who have downloaded the e-book, for the training that will last 3 days and where the quick decision maker is cheaper.
576 comments
Strategic plan: very happy with this step. For the book:
1. From Jan 16 I will start making calling appointments again for the new book. This will be my focus for the first 6 months.
2. Next Friday I have a session together with my sister for the disc frontend.
3. I will start filming also beginning of January. This will work as follows: I will create 12 videos each time, and start posting once a week. If I feel that I can do more, I will up my game and post twice a week- also because I think the interviews will give me so much insight and lots of new questions.
4. The frontend will only be for the second half of 2023.
376 comments
>>I am going to start experimenting with something(s) NEW<<.
WEEK 23 / Day 5 – This is my strategic plan how AND when I’m going to develop & implement these product/service AND marketing strategy/tactic in 2023.
Advice from Nisandeh: “I usually give myself a trial period of 6-12 months, set up goals I’m trying to achieve and dedicate the necessary resources for it”
Week 48/22 First meeting with my content strategy partner from Willow
Week 49/22 3rd meeting with my social media partner and delivery of my products and Q&A’s
Week 50/22 Finalizing the various training products
Week 51/22 Finalizing my Q&A’s to be covered in the training
Week 52/22 Round off my time and material assignment
Week 1/23 Start filming my Q&A sessions
Q1-23 Create my front-end products (masterclasses, my webinars , etc.)
Q2-23 Create my back-end products + role out my front-end products
Q3-23 Role out by back-end products + Evaluation of my front- end (Stop With What Doesn’t Work / Doubling Down On What Works /
Optimize What Kinda Works
Q1-Q3-23 Support the initiatives with my content strategy
Week 26 /23 Evaluate my progress: Evaluation of my front- end (Stop With What Doesn’t Work / Doubling Down On What Works / Optimize What
Kinda Works
376 comments
>>I am going to start experimenting with something(s) NEW<<.
WEEK 23 / Day 4 – This is the ONE NEW marketing strategy/tactic I’m going to try out in 2023.
1) Facebook in combination with Instragram
376 comments
>>I am going to start experimenting with something(s) NEW<<.
WEEK 23 / Day 3 – This is the ONE NEW product/service I’m going to try out in 2023.
1) Front - & Backend training for Airbnb
376 comments
>>I am going to start experimenting with something(s) NEW<<.
WEEK 23/ Day 2 – These are 10 NEW marketing strategies/tactics I might want to use in 2023 created through the Idea Generator.
1) Create an online strategy with an extern party (Willow)
2) Create a content calendar
3) Post 2 x a week
4) Create a podcast
5) Create a community on Instagram
6) Create a Facebook community
7) Hold YouTube Q&A sessions
8) Post all my 100 Q&A video’s on YouTube as advised by Nisandeh
9) Create a How To book following the guidelines of Nisandeh on how to create a book
10) Make blogs on stories of my guests
11) Hold webinars
12) Hold Masterclasses
13) Starting an association as part of community building for HappyHomes
14) Create Meet, Greet & Learn sessions
15) Client calls 1 on 1
376 comments
>>I am going to start experimenting with something(s) NEW<<.
WEEK 23/ Day 1 – Here are at least 10 NEW product/services I might want to create and offer in 2023 created by the Idea Generator.
1) A book
2) an online training
3) a platform of trainings
4) A monthly Friendsgiving for guests
5) An all-in weekend from Friday till Sunday evening offering breakfast, lunch, dinner, walks en philosophic games in the evening
6) Blogs
7) Prepare a room/house for guests (in assignment of my customers)
8) Workshop for guests to set up their Airbnb account – by the end the account is ready to receive bookings.
9) Create a community of people who wish to support each other
10) Create bi-monthly afternoons for warm get-together over specific theme’s
11) YouTube video’s
12) Facebook trainings
13) Online training on knowledge management based on ISO NEN 30401
14) Digital skills cards
15) Online training on how to use the skill card and identify areas of risks
16) Online training on how to mitigate risks
17) Online training on how to identify and transfer implicit knowledge
18) A how to guide with visuals, pens, postage, guidelines etc. to start identifying the crucial knowledge of companies.
19) Checklists related to knowledge management
20) Checklists off all kinds related to Airbnb
376 comments
21) Fron-end training (airbnb + knowledge management)
22) Back-end training (airbnb + knowledge management)
376 comments
23) Take over a camping to start generating my HappyHome village
24) Create an Association for people with the same community ideas as I
376 comments
25) Create an irresistable offer (as demonstrated my Nisandeh)
26) Meet in person with my clients
27) Houseparties as my clients house
189 comments
New products or services:
1. Book
2. Youtube videos (Q&A)
3. Front-end training
4. Back-end training
5. Implementation sessions
6. Podcast
7. Retreat
8. VIP Retreat (follow-up)
9. Multi-year program
10. Online course
11. Live Q&A sessions
Marketing tactics:
1. Interview marketing
2. Email participants of previous mindfulness training with an irresistable offer
3. Blog
4. Youtube Q&As
5. FEBE implementation
6. Interview other thought leaders and publish on youtube
7. Create a podcast
8. Webinars
9. Newsletter via e-mail
10. Starting an association
3. New product for 2023
Front-end training for my new company
4. Marketing strategy for 2023
Interview marketing
5. Strategic plan
Define TA, take 3-6 months to find people that fit TA, interview them. Use the insights to make the rest of the plan more concrete and define content of front-end training. Timing: all depends on how long my current project is going to run into 2023.
154 comments
Day 5
Today (Sunday) I did a Body Awareness session with 160 people during an 'open day'. It was just 20 minutes, but it was really cool to get such a big group feeling into their body and realize how their breathing, weight, energy and heart coherence can affect their horse.
I will create and organize a live Body Awareness workshop with a small group of people in January 2023. I will ask someone to film it and then create an online course out of it. I will ask someone else to make illustrations of some of the exercises that can serve as a lead magnet. Then I will make a list of people who offer horse related products or services if they want to offer my lead magnet (booklet with body awareness exercises) to their audience for free. It will have a download link so I can follow up and offer them the recorded body awareness online course. I can offer the affiliate a commission.
376 comments
Congratulations Lucie on your Body Awareness workshop. Very impressive that 160 people attended. Good luck with the Body Awareness workshop in January. Seeing your YouTube films and reading about it in your post, I'm sure it is going to be a great succes.
183 comments
I will definitely use the you tube story.
Weekly answering questions and making videos with name for the consumer. This week it occurred to me how little youth still knows how to make a bicycle when you used to make your father's. Sticking a tire or tensioning a chain. Now there is a shortage of staff soon companies will close because they have no staff. This indicates shortages at bicycle repair shops and shortages on the labor market.
More and more often that this is worth it, the bicycle repairman works hard for the brands and invests a lot and the high margin does not seem to have much left. In addition to the fact that people do not dare to ask much for repair and maintenance, many of them are not entrepreneurs, they are mechanics. They can key and are not a marketer.
This does reach me and would like to share knowledge, only they think they know and the pain is not very enough and I can learn this separately that I don't have to solve the other person's problem.
Companies do come forward that want me to test their product and the role of influencer is increasingly coming my way. I don't quite like the word yet. Consulting past me more. I don't know if anyone has a different view on what I actually do 🙂
129 comments
Week 23 Day 2 of 5
10 NEW Marketing Strategies/Tactics 2023
guerrilla marketing
Email marketing 1x per 2 weeks
youtube channel
Social media content calendar for LinkedIn
Blog 1x a month
referral marketing
Build a community of conscious public leaders: the association
Better use the merchandise of Iofficial (already existing and giving me some passive income)
Public speaking via my network in the Lions club and other service clubs
Organize live event in November 2023
Optimizing existing Febe funnel (Free Growth Conversation to 6 months group mentoring program and then to 1-on-1 mentoring).
Passive income video lessons how does the municipality work? and how do you become more politically intelligent as a policy advisor?
Writing a book
Week 23 Day 3 of 5
Choose 1 new product to develop.
An online leadership test especially for directors / municipal clerks (do I have talent to lead in the public sector?) together with GITP.
Week 23 Day 4 of 5
Choose 1 new marketing strategy to develop.
Create content calendar 2023
Week 23 Day 5 of 5
In the second quarter of 2023 I will have discussions with GITP, TMA and our own Flemish talent analysis tool maker about how to make this product as a test and launch around my 50th birthday September 22, 2023.
During the Christmas period I will make the content calendar for the first 6 months 2023 using the SocialMediaFanfactor format.
276 comments
I am doing a training this week, so I did the exercises but it was hard to find time to share them with you. Happy sunday!
Day 1 – Use the Idea Generator to come up with at least 10 NEW product/services you might want to create and offer in 2023.
- a premium theme
** Use Hestia
** Use my own
- a plugin that does a few things clients ask for regulary
** under construction
** Set up the basics
- a weekly coaching call (the 10 minute upgrade)
- the coaching business in a weekend training, where starters work with professionals to create a lot of their materials and offers
- sparring sessions
- a recurring weekly hour with different subjects each week, taught by me and others
- 40 day challenges on journaling, (or 10 or 20 days)
- Planning upgrades
Day 2 – Use the Idea Generator to come up with at least 10 NEW marketing strategies/tactics you might want to use in 2023.
- Upgrade my referral program
- Work with affiliates
- Work with influencers
- Implement a daily call to celebrate successes and share about what is happening (with friends, clients, colleagues)
- Focus on creating a social impact (for instance with a charity) and trust that exposure will follow
- Change the format of the Website Basic backend to have changing topics, meaning people can take the same backend multiple times
- The youtube expert strategy
- Write a book
- Copy part of Nisandeh's irresistable offer for the breakthrough. 50% discount AND you can invite someone who is completely new.
Day 3 – Pick up ONE NEW product/service you’re going to try out in 2023.
So I noticed a lot of coaches are shy on presenting themselves and getting clear on their added value. I want to start offering changing topics taught by me and others that are relevant for them. The pilot is going to be 3 months.
The first month will be on online exposure, taught by me.
The second month will be on social media, taught by an instagram influencer.
The third month will be on improving you presentation, taught by a toastmasters expert.
Day 4 – Pick up ONE NEW marketing strategy/tactic you’re going to try out in 2023.
- I want to work with an affiliate system for reaching more people.
- Work with the trainers for the new program and reward them for getting people to the inspiration evenings and for getting them to the training itself.
Day 5 – Come up with a strategic plan how AND when you’re going to develop & implement these product/service AND marketing strategy/tactic in 2023.
I will be starting with 2 information evenings on 7 and 28 december. Their will be a great offer to be in the pilot.
After that there is a monthly trial session with some introduction.
All sessions will be recorded. So later in the year there is more to offer than just that month.
Keep on asking the participants what they want to learn and either develop great content or find great trainers for it.
178 comments
Impressive! You did this while contributing to an intensive training! See you next week.
90 comments
Day 2. Ten new marketing strategies / tactics for 2023
1. Blogs
2. Client calls 1 on 1
3. You Tube video’s
4. Network meetings
5. In person visit to client
6. Online courses
7. Zoom calls (individual or group calls)
8. Meet and greet
9. Online course
10. Retreats
11. Interviews
12. Podcast
13. Webinar
90 comments
Day 1. Ten new ideas for new products or services
1. Webinar define new markets
2. Course on improving customer service for French clients
3. Checklist of preventing quality problems
4. Course how to approach new clients
5. Prospect French business partners
6. Identify market needs
7. Course French mentality
8. How to dig deeper on quality issues
9. Solving existing problems with clients
10. Create a live event for clients to meet and interact
11. Preparation call for a live meeting with clients
12. Live call for interaction with clients
95 comments
Day 5. The strategic plans in 2023.
In March 2023, I found a printer for the maps and will add them to the process from booking by the customer to the achieving of the holiay. This will provide an extra experience and WOW effect to the customer. The biweekly action offer: during 2023, it should be possible to offer a new package trip at least once every 2 weeks. This will also allow us to expand our network with partners at destination. With them, I want to come up with new offers at their accommodations.
95 comments
Day 4. New marketingactivity.
2 weekly offer making.
95 comments
Day 3. A new product.
A personalize map of Bavaria for our own company, to be issued to bookers of our trips. On this map there is every hidden secret gem top place of Bavaria.
95 comments
Day 2 New Marketingactivities.
1. Marketing plan for products marketing.
2. Marketing plan for travel sales.
3. Direct marketing through leaflets locally.
4. Advertisements in weekly newspapers.
5. Ads in travel magazines.
6. PR in local media, offline and online.
7. Weekly newsletter.
8. 2 weekly offer making.
9. Trade show visits.
10. At the Utrecht travel fair.
11. At the vacation fair Bavaria.
95 comments
Day 1. New product/services.
1. Advent beer package sales.
2. Selling Advent wine packages.
3. Organize coach trip high end.
4. Sell Oktoberfest clothing.
5. Develop and organize Oktoberfest trips large and small groups.
6. Sell Christmas items from Bavaria.
7. Renting out vacation home.
8. Create digital travel guide Bavaria.
9. Personalize map of Bavaria for our own company, to be issued to bookers of our trips.
10. Develop regional maps.
11. Create website rental house.
12. Organize mountain bike weekend.
114 comments
Day 5
What we are going to do is start in January with the book lounge and advertising and having the platform ready to receive the people to make the BluePrintscane
85 comments
DAY 1:
New lab sets
Interesting things that are valuable and profitable from the last fair
DAY 2:
Continuation of the existing video series
Continuation of email list
TikTok
Keeping an eye on the situation with Meta/Facebook, are they going to re-invent their marketing possibilities or is it a definite end
Keep an eye open for opportunities, but only spend time on it when future resistant
DAY 3:
New lab sets
DAY 4:
Strategic trial of TikTok
DAY 5:
Dec .. jan: new lab sets
w 47: ordering samples
w 48: tests, discover the distinguishing values
w 49: make final buying decisions
w 50: order the devices
w 51: receiving and checking
w 52: creating marketing content, with help of experiences from w 48 and later
w 01: New year celebration
w 02: launch
w 03: promotion
w 04: promotion
TikTok:
Week 1: re-read the book
Week 2 + 3: create content
Week 4 + 5 + 6: publish content, test and measure
Week 7: examine results and decide to continue or to stop
376 comments
Your implementation plan looks very impressive Guy. Good luck with implementing
139 comments
DAY 5
I have booked a retreat for myself in mid of December, where I
Find 12 new workshop-topics
Make every topic a system
Write 25 newsletters with a teaser to these topics
Write suitable resend-mails
Then I find somebody on fiverr to plan everything in Kajabi.
And as celebration I book myself a selfcare retreat and have a massage at the location.
Can’t wait to start!
139 comments
DAY 4
I commit to perfectionize my selling with my newsletter
139 comments
DAY 3
I committed to the book and the onlinecourse
139 comments
DAY 2
I want to perfectionize what I have:
Newsletter
Better offering strategy
Resend- strategy
New way off selling my clan, thanks to Nisandehs ideas in our 1:1
Restart LinkedIn
139 comments
DAY 1
Speaking gigs
A new onlinecourse on positioning yourself solid
Book
I don’t have more ideas and more capacity…but I am very fine with that
146 comments
Day 3, 4 & 5 Product, Strategy and plan
We have two products we will develop in 2023: the English translation of our set of cards and our new program for Product Owners. This will be our focus for at least the first half year.
In addition, we have started talks with the initiators of a guild to possibly take over.
We will be recording all trainings, workshops and Q&As. With this we can then put these parts online, both via a paid platform and via, for example, Youtube and LinkedIn. We will be fully using the free channels from January.
It is also my idea to ask the participants of our free workshops for a reference. We then use these to raise awareness of our frontend for the Product Owners program.
108 comments
I decided to work smarter and focus more on what I have.
Focus on my online academy. Get help with that and scale what I have.
Within my signature program I can make a lot of smaller parts that I can sell.
And I can follow up and make other products after the program, making high end products.
Like Retreats, mentoring, masterminds.
Use social media for my benefit, instead of consuming.
Serve people with the best I have and want to contribute to the world. Leave a legacy.
Make an english version of it too. Have fun with it.
181 comments
Day 5 – Come up with a strategic plan how AND when you’re going to develop & implement these product/service AND marketing strategy/tactic in 2023.
- In the first quarter of 2023 I will combine Linked in video in series with free monthly entrance front end webinars (in zoom) through my website (like, trust, buy). And I will develop a back end with guest experts on aspects of stress (brain, food, health).
To use Linked in properly I will do an online linked in training in december 22.
- And in the first half of 2023 I will use my you tube channel to produce Q&A video vlogs (sometimes with guests) and blogs and my expertbook on stress and burnout prevention, especially for parents.
412 comments
WEEK 22 DAY 5 – Come up with a strategic plan
How AND when are you going to develop & implement these product/service AND marketing strategy/tactic in 2023. December 2022: I write a concise metaphysical step-by-step plan
December: communicationplan (and the implementation of it) about the next huiskamersessies De Wijsheid van 50 Plus
January 2023: I develop an idea for guerrilla marketing
January 2023: second huiskamersessie De Wijsheid van 50 Plus
January - March 2023: I research and write my expert book for De Wijsheid van 50 Plus
March 2023: third huiskamersessie De Wijsheid van 50 Plus
May 2023: Retreat (als er genoeg aanmeldingen zijn)
June 2023: Evaluate
>> I am going to start experimenting with something(s) NEW. <<
412 comments
WEEK 22 DAY 4 - ONE NEW marketing strategy/tactic
Pick up ONE NEW marketing strategy/tactic you’re going to try out in 2023. I
choose:
11. guerrilla marketing: come up with something unexpected that attracts attention.
>> I am going to start experimenting with something(s) NEW. <<
78 comments
Day 5: Strategic plan how and when to develop & implement the chosen product/service activity and the marketing activity in 2023.
We made a start with the marketing strategy “booking direct”. I have read the book/strategy and are working out the first steps.
Q1 I’ll develop the strategy
Q2 Implement all in blogging/clients/soc. Media templates and content calendar
Q3 Measure the results and improve it all.
About our new product: new house-owner product, a service product of total package of rental management, incl new website.
We start in Q1 and develop it. I think we need about almost the whole year.
Q2: The basic is a new website/mailinglist/download etc.
Q3: Then start with soc.media etc.
Q4: Than measure the results and improve.
78 comments
Day 4 – ONE NEW marketing strategy/tactic is the "Booking direct"strategy. This will be huge to develop, but I expext also a huge impact on our turnover.
78 comments
Day 3.
The ONE NEW product/service that makes a big impact is our new Owner product, a service product of total package of rental management, incl new website.
We have started already to prepare.
78 comments
Day 2. NEW marketing strategies/tactics. One of these strategy contains many more smaller ones, which I will not name all.
That makes it much more than 10.
Bookdirect strategy, this is huge to implement.
A complete new strategy with a lot of new tasks.
That must be also new templates/ideas for soc. media/discount vouchers/recomments friends/video's/blogposts etc.
Be a guestblogger myself, to bring more traffic on our websites
Cross selling with other clients with the same bookings software
Marketing with local companies in ski locations
Video sales letter
78 comments
Day 1 new products/services:
Roundtrips, 2 or 3 accommodations
New appartments in Prague
Owner product total package of rental management, incl new website
Book about some regions
More rentals for 2 families
Accommodation in castles
Glamping accomodation
Upsell, for 2- or 3-days wellness
Upsell, for 2- or 3-days sleep in a castle
Upsell, for 2- or 3-days sleep in a Zoo
92 comments
Day 5: Strategic plan how and when to develop & implement the chosen product/service activity and the marketing activity in 2023.
• On the Quick Scan Tool: In Q1 I’ll develop this tool, in Q2 I’ll develop a generic case-study to show its purpose, use and possibilities. Next to this in Q2 write a white paper on the tools and what is solves. In Q3 will give one or more workshops and show demonstrations. In Q4 offer the service of interested clients.
• On the YouTube channel: In Q4 this year and Q1 next year do the YouTube and make a newsletter plan for April, May, June and July/August. Make first newsletter in Q1 and sent out the first week of April 2023.
114 comments
Day4
ONE NEW marketing strategy/tactic
Book launch in this book will be a link to make The skin so you get a first impression of the blueprint and also in there will be up selling items
181 comments
Day 5. Make a strategic plan how you’re going to develop & implement these product/service AND marketing strategy/tactic in 2023
Already on it. Because building 'my brand' meaning who am I as a person and as a company is a priority for 2023. It all starts with writing down my core qualities/ the core qualities of my companies. What is important. What am I proud of, what must/can I improve. I have had an offer to make some kind of bible for my company that I can use as a reference. But I think I have to write it myself. It can be useful to have an objective view from someone who is not attached to me/ my company. But in the end I have to do it myself.
So first thing I am going to do is make that list, but also name the pitfalls. Because by recognizing the pitfalls I can work on it.
215 comments
Day 5. Strategic plan how and when
The chosen marketing strategy applies to an existing product, and I will start it in January (Zoom webinars, traffic to be gained from Youtube and other channels).
The chosen product will take a while to develop; I expect to have a first release by the end of the summer.
181 comments
Day 4 – Pick up ONE NEW marketing strategy/tactic you’re going to try out in 2023
So much is happening. I am really excited to start the new year. Working out ideas and finding matching marketing tactics.
What I find most important for 2023: (MY) Brand Storytelling. Up till now I primarily concentrated on the brands I sell. Every brand/product has a story to tell. But in 2023 I will tell more about the 'brand' Ditha Bonita. I think it is important people get to know the concepstore/person behind the brands I offer.
181 comments
Day 3. Pick up ONE NEW product/service to create and offer in 2023
Organize an outlet to get rid of all stuff older than 3 years and has already been written off. This is the easiest to accomplish and very much needed. Letting go of 'older' collections.
409 comments
Day 5
Since my brain kept on ‘working’ on this idea I think I found my irresistible offer. (Which is new)
Parents kept on telling me that they prefer individual coaching instead of group training ( or coaching)
I want to put training together with individual moments and implementation time afterwards.
I called parents to hear their opinions and if it would be fitting to their problem.
Until now I heard YES YES YES.
It took a while and then…. There is comming something 🎉
718 comments
That’s wonderful to hear Maria…
Go for it!
154 comments
Day 4 - choose marketing strategy
I will go for Affiliates in 2023.
181 comments
Day 3 – Pick up ONE NEW product/service you’re going to try out in 2023.
- In 2023 I will combine Linked in video in series with free monthly entrance front end webinars through my website (like, trust, buy). To use Linked in properly I will do an online linked in training in december.
Day 4 – Pick up ONE NEW marketing strategy/tactic you’re going to try out in 2023.
- In 2023 I will use my you tube channel to produce Q&A video vlogs (sometimes with guests) and blogs and expertbook.
477 comments
Day 5 11-25-2022
– Create a strategic plan on how AND when you will develop & implement this product/service AND marketing strategy/tactics in 2023. I usually give myself a trial period of 6-12 months, set goals I'll try to achieve the necessary resources for it and to dedicate.
Discussed a plan with my other half today for next year.
Step 1 Find out at which companies the contacts work and create a new group
Step 2 ask them if they want to tell them their birthday so they get a surprise.
Step 3 Record a birthday message with Vanessa to send
Step 4 On their birthday, send the birthday message in a message with a ready message that they can use for their work. The content of this is that I would like to visit their organization with a free session on how they can improve something within their organization.
Step 5 an assignment they have to complete as preparation before I come.
Step 6 Set a date for my visit to them.
Step 7 Explore with them what is going on and what is possible.
Step 8 Make an offer that is irresistible.
Tomorrow I will celebrate a whole weekend in a cabin with Vanessa. Relax and unwind in the middle of nature. I'll be back online on Tuesday
108 comments
Day 5 – Come up with a strategic plan how AND when you’re going to develop & implement these product/service AND marketing strategy/tactic in 2023.
I have two companies who will be able to help me set this up. I will make an appointment with both of these companies in january. I will ask for a proposal, choose one and start the campaign on the 1st march 2023.
108 comments
Day 4 – Pick up ONE NEW marketing strategy/tactic you’re going to try out in 2023. Google ads, I have a voucher for discount as well.
108 comments
Day 3 – Pick up ONE NEW product/service you’re going to try out in 2023. Automate the lead generation service
108 comments
Day 2 – Use the Idea Generator to come up with at least 10 NEW marketing strategies/tactics you might want to use in 2023.
LinkedIN strategies, email service, website tracking, Cold calling, Networking in different parts of the country, start own networking specialty, Advertise, Google ads, Direct mail with a present.
108 comments
Day 1 – Use the Idea Generator to come up with at least 10 NEW product/services you might want to create and offer in 2023.
Telephone script service, LinkedIn assistance, LinkedIn templates, Innovation scripting, Fieldcoaching service, Automating lead generation, Profile matching, Profile building, Profile talent service
92 comments
Day 4: Picked new marketing activity and what to do with it in 2023
• Based on the earlier activities I will generate the 100-150 YouTube for the book and a few to actually put on YouTube, I’ll add some interviews (vlogs/blogs) with people in the field, current and previous customers and other people that are interesting or that interest me. Next to this offer a monthly (10 times per year) newsletter relate in this newsletter to new things in the field and add to that an update to my activities. Included will be links to my YouTube’s / vlogs/blogs.
329 comments
DAY 4
ONE NEW marketing strategy/tactic I am going to try out in 2023:
THE POWER OF MOMENTS
Inspired by brother's Heath book
In everything I do, serve and provide life transforming moments and experiences.
By doing so, with love and true care, I believe the rest will follow abundantly.
576 comments
Day 3 & 4
Pick up ONE NEW product/service to create and offer in 2023;
* I have 3:
1. the DISC frontend (together with my sister)
2. The book Hybrid Working for Teams
3. Connected with the Hybrid Working Training Frontend that they get for free
Pick up ONE NEW marketing strategy/ tactic
1. The YouTube channel for sure
2. The book I will write again based on interviews.
576 comments
Day 2: Create a list with new marketing tactics/ strategies
1: youtube channel
2: creating a free DiSC training for companies
3: I don’t like marketing. Sales works so much better for me. I don’t want to put more effort in marketing… Is that a bad thing?
314 comments
Day 4
One new marketing tactic/strategy to implement in 2023;
I want to go through my mailing list and then create a funel based on a training I'm going to provide.
CF and EF in combination with play and school learning.
This is the subject of the 1 of the books where me and my 2 colleagues are now doing the preliminary work.
314 comments
Day 3
One new product/service I am going to try out in 2023.
Webinar on using games to train CF/EF and I will give the webinar in the National week of Giftedness wich will be from 04/12 March.
It will be a free webinar and I will do it to position me as expert.
477 comments
Day 4 11-24-2022
– Choose ONE NEW marketing strategy/tactic to try in 2023. Share your NEW marketing strategy/tactic idea in the comments box.
The people on my mailing list can give someone a free coaching call on their birthday.
576 comments
Day 1: Come up with NEW ideas for products/services you might want to create and offer in 2023;
1. DiSC for in-company
2. Long term plan: Project for teams who need to work together on a long term
3. Brainstorm sessions for teams
4. Hybrid teams book
5. Hybrid teams training (1 day, front end)
6. Hybrid teams program for teams (year program, with emphasis on
a. Connection
b. Health
c. Agreements
d. Making sure information is in the right place
e. Online meetings
f. Core Values
g. Communication
7. Live day, with lots of movement, outside or in a gym place, for teams, to get their asses out of their chairs (oeh this one is fun!)
8. My youtube channel- create the 100 videos
9. A program especially for new management teams. Similar topics- including a “heidag”
This is seriously not a good idea. My ideas are so good, I want to create them all! 😀
215 comments
Day 4. New marketing strategy
Webinars (done it, but not strategically)
Strongly considering YouTube
323 comments
It is more than one. But they all hang together.
Experiment with videos on LinkedIn. Every Wednesday. With a clear call to action. About a minute long. One week about book, one week about programme.
Around April to start with YouTube films.
Every week. In the programme are q-a’s: these questions will be used.
The programme will be recorded. Around may/ June to put this in an irresistible online offer.
Irresistible offer for now is the early bird offer price 5700: 50-70% off (also this is an experiment.)
323 comments
I think this is day 4 and 5.
Does this sound like a solid (in short) strategic plan?
329 comments
DAY 3,
ONE NEW product/service I am going to try out in 2023
My chosen product is:
DIY (Do it Yourself) Montessori Toy Workshop
Nowadays, I find most toys in the market ugly, expensive and impersonal. I would like to experiment something new and share the toys I am building for my daughter in an online workshop. 🥳
Good for Sinterklaas, Saint Nicolas and 3 Magic Kings celebrations.
My implementation can be therefore completed by January 6 2023.
323 comments
Decided today to translate the box set into English, but first sell it before doing.
Also the programme is a new product. The basic planning we did today. Questionnaire to the course members and mailing will be send next week. We will roll from there.
Also talks will be held to take over an existing ‘mailing list’ and subscription to transform this into a platform and merge it with the programme.
This will have our focus.
The new ideas help with filling in / expanding my way of thinking according to these new products.
154 comments
Day 3 - choose a product
I choose a combination. First create a Body Awareness workshop (live). Have someone film it. Then create a course out of it
1. Online course 'Body Awareness for Riders' - what to do before you get on your horse
2. Body Awareness workshop (live), can be with or without a horse
154 comments
Day 2 - Marketing strategies
* YouTube Ads
* Pinterest
* Expert book with links to videos
* System for referrals
* Affiliate marketing
* Write articles for horse magazines
* Google Ads
* Connect with influencers in the horse world
* Video sales letter (VSL)
* Hook up with complementary suppliers and promote each others products
409 comments
Day three
pick a new product.
The new ideas stayed in my mind and I think the best one came a while later.
- an implementation product after the family communication training.
111 comments
Monday
- finish book
- publish book
- make selection within target audience / ideal clients
- send book to selection of target audience
- plan and organize short workshop live
- invite the selection of target audience
- give valuable workshop
- sell from the stage: coaching and or training
- ask for introductions
412 comments
WEEK 22 DAY 3 - ONE NEW product/service
Pick up ONE NEW product/service you’re going to try out in 2023. Well, I choose three:
5. retreat
6. expert book
10. metaphysical step-by-step plan metafysisch betekenis
>> I am going to start experimenting with something(s) NEW. <<
477 comments
Day 3 11-23-22
– Pick up ONE NEW product/service to try in 2023. Share your idea for a NEW product/service in the comment box.
Online training systems thinking for managers
477 comments
Day 2 11-22-2022
— Use the Idea Generator to come up with at least 10 NEW marketing strategies/tactics to use in 2023. Post your list in the comment box.
1. Book presentations
2. Giving lectures
3. Link the new opt in to the youtube series
4. Attending somewhat more expensive networking events
5. My own clients refer more often to the possibility of a free coaching session.
6. Reward reactions to a video/blog with a discount on an online training.
7. A quiz with questions about leadership where I give away my book to the winner.
8. Declare a day of the year as Day of Authenticity and collect responses that make someone authentic.
9. Give your partner a free coaching call on their birthday.
10. The people on my mailing list can give someone a free coaching call on their birthday.
323 comments
Which day in the year, would you choose for the day of authenticity? Sounds cool!
718 comments
It already exists in America… August 16.
https://nationaltoday.com/national-authenticity-day/
Might be useful to know…
477 comments
Thank you so much to know, Nisandeh. I plan it in my agenda! Good question Bas 😉
215 comments
Day 3. New product in 2023
3rd big “All of …” course: all of thinking
183 comments
Day 3 – Pick up ONE NEW product/service to try in 2023.
New for me will be the focus on the consumer and using that via youtube.
183 comments
Day 2 – Use the Idea Generator to come up with at least 10 NEW marketing strategies/tactics to use in 2023.
Strategies that I have learned and experienced are now put into practice.
you tube questions beatwords
youtube online/live
Aphilite
don't talk about it but do things
schedule tasks in calendar
action
focus
work less earn more
183 comments
Day 1 – Use the Idea Generator to come up with at least 10 NEW products/services you want to enable and offer in 2023.
Actually, it's up to me to do what I have in mind.
Basically means recording everything I know and posting it online.
Create videos
record workouts
Continue to focus on the consumer (the virgin)
Doesn't mean that I don't have contact with companies because I use products from companies and further connect companies with each other and connect products so that I earn money from there.
For a few projects I definitely have to ask for money right away because if the economy collapses for whatever reason and I have no money how can I survive. Suppose the internet goes out, what good is my videos (I'm going to ask this on Wednesday)
Other than that I can't get any further with thinking because I'm now so focused on what I have to do first and I'm already being put off way too much. My businees is actually nothing yet in the context of what I want because the videos have to be put down / made.
System of answering the question and making a video of it on youtube I will do weekly from my studio workshop.
I already expect a shift to really that consumer because I will reach them with the questions / problems they have.
92 comments
Day 3: Picked new product / service activity and what to do with it in 2023
• Develop (access to a) Quick-Scan tool on Balancing Portfolio’s to maximize profit (scenarios) and based in this develop a consultancy service to do these quick-scans and generate directions for improvements.
114 comments
Day3
1. Create a VR world where they can experience the seven archetypes
129 comments
Week 23 Day 1 of 5
10 NEW products/services to think of that you will use in 2023
A podcast about leadership
An online leadership test especially for directors / municipal clerks (do I have a talent for leading in the public sector)
A book of all the leadership blogs and ebooks I've written so far
A VIP weekend with Marcel and Bas in November 2023 to create the association
A summit conference with celebration
A peer review tool
An automated reflection method for government executives
A subscription for mentorship hours 12xMentoring.
A cycling challenge for managers 5-15 people with, for example, Gert Jakobs about my homeland, the Veluwe, followed by a workshop/dinner
Three Friday afternoon drinks in the country with cool music
Dinner pensants (thought dinners) on a leadership theme
181 comments
Day 2 – Use the Idea Generator to come up with at least 10 NEW marketing strategies/tactics you might want to use in 2023.
So, I am not a marketeer. And preferably I outsource marketing to people that are specialized in (new) marketing tactics and strategies.
1. Influencer marketing. Build long term relationships with good influencers and have them help me to make Ditha Bonita more well known. Never done that before.
2. Video-based content is becoming a key focus area in social media marketing. So I really want to do more with this strategy. I know it is not new, but it is relatively new to me.
3. Live streaming (I do not know whether I would dare to do this, but it would be interesting to see the effect).
4. I read user-generated content is the new word-of-mouth. So letting your consumers do the talking and reviewing. E.g. Unboxing videos, makeup reviews, branded hashtags, and photo tags.
5. Customers are more demanding nowadays. They want an experience, not one single act. So it would be interesting to create a customer journey map. A customer journey map is a visual representation of how a customer acts, thinks, and feels through the buying process. It will be a challenge but important, I think.
6. Even more focus on user experience and how to improve that
7. Interactive content. How to captivate the attention of your audience/consumer. IInteractivity can increase loyalty and streamline the customer experience. Also a challenge but looking forward to inventing new ways. Or discover what other people (marketeers) are doing concerning interactive content, with e.g. AI.
8. Dithabonita.nl is all about sustainability and social responsibility. And has been since 2009. Not as a trend but as part of the companypolicy, the DNA. Maybe more emphasis on social responsibility and reputation to show the difference with green washing companies. E.g. through promoting recyclable packaging (which we re-use), promotions that spread awareness of societal issues, charity actions, promote fair trade (we think it's normal, but we could emphasize it more).
9. (MY) Brand Storytelling. Up till now I primarily concentrated on the brands I sell. Every brand/product has a story to tell. But in 2023 I will tell more about the 'brand' Ditha Bonita.
10. Not new, but new to me. Featured Snippets in Google Search. I will outsource this for sure but I am really interested in this type of marketing.
329 comments
DAY 2
10 NEW marketing strategies/tactics
1. The Anti-Marketing Strategy.
No marketing at all. Secretive word of mouth promotion
2. Referral Strategy within communities (Angel Studios Model)
3. Sponsorship marketing
4. Guerrilla Marketing
5. The Power of Moments
6. YouTube Expert strategy
7. Develop special Family traditions (anker in children’s hearts. E.g. Advent)
8. Speaking Truth no matter what. Truth will make us free
9. Selling from stage
10. FEBE Funnel
11. Passive income linked to Active income
329 comments
DAY 1
NEW ideas for products/services
1. Montessori Cafe Pop-up store
2. Cardboard Montessori furniture for children
3. Dia de los Muertos Festival
4. How to Bellydance for your Husband series
5. Relationship advice series:
* How to choose the right life partner
* How to heal a broken heart
* How to talk to women (for men)
6. DIY Toy Workshop
7. Year collection Mama-Baby clothes (emphasis on breastfeeding, quality, beauty and practicality)
8. Organize St. Hildegard 7 virtues theatre Play
9. Online Bellydance program (from Beginner to Star ⭐️)
10. Mana: Ori Tahiti life force workshop
11. Homeschool Association Netherlands
323 comments
Tot workshop! Yeah!
178 comments
Day 1 – Use the Idea Generator to come up with at least 10 NEW product/services you might want to create and offer in 2023.
1. Providing solution-oriented Intervision in organisations;
2. Providing solution-oriented intervision in small groups for small business-owners;
3. Same as 1. Combined with Persoonlijke Kracht & Kleur;
4. Same as 2. Combined with Persoonlijke Kracht & Kleur;
5. Offer personal coaching with method Persoonlijke Kracht & Kleur;
6.Providing personal coaching with method Persoonlijke Kracht & Kleur and combine it with capsule-wardrobe-concept;
7. Providing personal coaching for musicians and singers with method Persoonlijke Kracht & Kleur and combine it with capsule-wardrobe-concept;
8. Providing personal coaching for workers in social domain with method Persoonlijke Kracht & Kleur and combine it with capsule-wardrobe-concept;
9. Providing personal coaching with method Persoonlijke Kracht & Kleur and combine it with walks and coaching in nature;
10. Providing personal coaching with method Persoonlijke Kracht & Kleur and combine it with walks, yoga and dance in nature;
178 comments
Day 2 – Use the Idea Generator to come up with at least 10 NEW marketing strategies/tactics you might want to use in 2023.
* newsletter online;
* blogging;
* making Facebookpage and posting messages;
* youtube video's;
* online introduction-meetings small groups;
* online introduction-meetings individuals;
* live introduction-walks in nature with small group;
* live introduction-walks in nature with one person;
* telling it forward, doing that myself;
* telling it forward, encouraging other people to do so;
178 comments
Day 3 – Pick up ONE NEW product/service you’re going to try out in 2023.
(9. ) Providing personal coaching with method Persoonlijke Kracht & Kleur and combine it with walks and coaching in nature;
178 comments
Day 4 – Pick up ONE NEW marketing strategy/tactic you’re going to try out in 2023.
It sounds silly, but I still behave a kind of shy when talking about subjects and projects I reaaly believe in and am good at. So: exercise, exercise, exercise.
* telling it forward, doing that myself;
* telling it forward, encouraging other people to do so;
178 comments
Day 5 – Come up with a strategic plan how AND when you’re going to develop & implement these product/service AND marketing strategy/tactic in 2023.
In december 2022 & january 2023 I will finish the qualification training and assessment for PersoonlijkeKracht&Kleur;
In march 2023, I will introduce the possibility to get your PersoonlijkeKrachtTest and coaching with me, incombination with using nature as environment&instrument;
I will prepare my message (words&expression&message&visual materials);
I will spread the message in a pro-active way, in groups & area's where my ideale clients could be present.
In april and May, I will do the first try-outs.
181 comments
Day 2 – Use the Idea Generator to come up with at least 10 NEW marketing strategies/tactics you might want to use in 2023.
1. you tube channel
2. invite ( local) famous people in my pracice
3. interview famous local psychologists and doctors about stressrelated problems
4. related to 3: create a series about actual stressproblems and remedies
5. invite populair public leaders for a session with videoreferral
6. (life podcast/video) interview life known psychologists and doctor about stressrelated problems
7. On: LINKED IN Special animated professional video about my practice, the stress top 10 and remedies
8. organize life events for parents about social media stress.
9. getting interviewed on local televison and radio.
10. advertorial in local heath magazine
11. webinars with co host/interviewer.
181 comments
Day 1 – Use the Idea Generator to come up with at least 10 NEW product/services you might want to create and offer in 2023.
1 you tube video channel
2. podcast interviews with me and me interviewing others.
3. Q&A sessions with co host/trainer expert
4. free monthly entrance webinars through my website (like, trust, buy)
5. Linked in video marketing in series
6. organize and be host of events with lectures
7. co work with experts and known people
8 invite populair public leaders for a session with videoreferral
9. (life podcast/video) interview life known psychologists and doctor about stressrelated problems
10. Special animated professional video about my practice, the stress top 10 and remedies
146 comments
Day 2 List of 10 NEW marketing strategies/tactics
1. Youtube channel as a marketing instrument
2. Merchandise
3. Create Podcast or speak at someone else’s podcasts
4. Speaking at events as keynote
5. Giving free workshop at events
6. Visit network events
7. Community/Guild as a marketing strategy
8. Creating a content calendar for social media (tactic)
9. Writing whitepapers
10. Make use-case descriptions of former projects and trainings
11. Use referrals on social media
12. Reinvent blogposts
13. Free Q&A online
14. More & better call to actions
146 comments
I like to add:
15. Guerrilla marketing; we're gone think of something totally unexpected for our kind of products.
181 comments
Day 1 – Use the Idea Generator to come up with at least 10 NEW product/services you might want to create and offer in 2023.
1. Go to company's with a selection of my products. Tell their employees about sustainable living and some easy (first) steps. Of course they can buy stuff should they want to...
2. Go to customers within 25 kilometers around Almere (like a tupperware party). They organize an evening with (max) 10 friends
3. Organize swap evenings in the shop
4. Organize repair evenings/mornings in the shop where people can bring their clothes with easy to mend 'holes' and stuff. Of course only for sustainable brands..
5. Organize lectures in the shop where professionals tell about interesting sustainable subjects
6. Organize an outlet to get rid of all stuff older than 3 years and has already been written off.
7. Concentrating more on free publicity
8. Hire someone to help me present myself on tiktok
9. Organize a fashion show in spring with sustainable shops/brands
10. Organize workshops how to...
181 comments
Thank you, Lucie. Coming up with these ideas gave me a lot of energy 🙂
114 comments
Day2
New marketing
1. Influencer
2.Podcasts
3.referrals
4. YouTube
5. Book launch
6. Q and A sessions
7. New funnel
8.Habits
9.what is in the Center of your life
10. The art of growing old
412 comments
WEEK 22 DAY 2 - 10 NEW marketing strategies/tactics
1. communicating solutions in a Facebook group
2. paid advertising
3. SEO
4. free white paper or similar
5. newsletters
6. infographics
7. content marketing, such as videos on YouTube
8. podcast
9. experiencemarketing through photos
10. facilitating dialogue: consciously staying in dialogue with the public
11.guerrilla marketing: come up with something unexpected that attracts attention
>> I am going to start experimenting with something(s) NEW. <<
146 comments
Love your last item, guerrilla marketing. I like to come up with something totally unexpected!
92 comments
Day 2: New marketing activities to create and experiment with and potentially offer in 2023 by means of the Idea Generator.
1. Monthly (10x) newsletter related to new things on the market and what my updated activities (YouTube, projects and comments on what is posted in other newsletters, twitters, whitepapers and symposia), also an opportunity to do YouTube on these as well.
2. Extended publication on: to use or not to use blockchain in logistics and supply chains.
3. Extended publication on: Balancing Purchasing Portfolio’s and how they relate to logistics and supply chains.
4. Extended publication on: Strategies of customer relationship and how they relate to logistics and supply chain.
5. Give ‘free 3 attend’ game sessions with available and previous developed board-games.
6. Brief white paper with call to actions on: The world of partnership in logistics and supply chains.
7. Brief white paper with call to action on: Decoupling in the world of logistics and supply chains.
8. Brief white paper with call to action on: To use or not to use blockchain in logistics and supply chains.
9. Brief white paper with call to action on: Balancing Purchasing Portfolio’s and how they relate to logistics and supply chains.
10. Brief white paper with call to action on: Strategies of customer relationship and how they relate to logistics and supply chain.
11. Logistics Podcast / Vlogcast with interview and discussions with companies and/or professionals.
12. Logistics and Supply Chain Channel on LinkedIn.
13. Extended YouTube channel on Logistics and Supply Chain.
14. Using referrals from clients + call to action.
15. Use past projects / use-case descriptions + call to action.
477 comments
Day 1 11-22-2022
– Use the Idea Generator to come up with at least 10 NEW products/services you want to create and offer in 2023. Post your list in the comment box.
1. Online systems thinking training for managers
2. Being asked to speak more often.
3. In-depth weekend for managers
4. A leadership training for coach clients and opening up for free registrations
5. Creating a win-win workshop in case of conflicting interests
6. A workshop Learn to ask better questions
7. A workshop Learning to connect and influence
8. Developing a strategy workshop
9. A Goal Setting Workshop
10. A workshop on how to better deal with pressure
11. A workshop Learning to deal with dominant people
12. A workshop Motivating and inspiring learning
13. Leading a conversation workshop
14. Conducting a Dialogue workshop
314 comments
Day 2
10 NEW marketing strategies/tactics I might want to use in 2023.
1. Youtube movies
2. Podcast
3. Webinar
4. Write a e-book
5. Start mailinglist
6. Free Q&A online
7. Write blogs
8. Interview others
9. Get interviewd
10. Get articels published in relevant papers
11. Have a Open House
12. Start a specialist study myself to use it as profiling
314 comments
Day 1
Come up with NEW ideas for products/services I might want to create and offer in 2023;
1. Free parent evening split up in Pre school PO/VO parents
2. Youtube on games and the use of CF/EF functions
3. Webinar on using games to train CF/EF
4. Write a e-book about IQ testing
5. Make a podcast about IQ testing
6. Developpe a training for IB`ers about IQ testing and how to use it in school
7. Write blogs on linkedin about IQ testing to start my expert position before the book comes out
409 comments
Day 2
* podcasts (interviewing)
* webinars (zoom)
* always a call to action
* mouth to mouth
* Youtube and instagram
* Book
* speak to inspire
* amazing WOW free gift (know -like-trust)
* Youtube
* contact with experts/known people
* opa and oma as a strategy
* self made Quotes on social media
* something you want to belong to as a parent/ community or life style.
323 comments
Day 2 strategies/ tactics
-Webinars
-Q+A sessions
-Hire basically everyone to implement stuff(delegating and automating)
-New funnel (more follow up)
-Follow up (as a strategy)
-Network events (as a strategy)
-Guild (as a strategy)
-YouTube (as a strategy)
-Context over content (started)
-Not selling to someone without a budget (started)
-Introduce deal at the start (started)
-Always a call to action (started)
-Book launch (strategy)
-Partnering up with other experts
-Education (as a strategy)
-More clearly defining target audience and ideal clients (and the no-people)
-Redoing the WOMB programme
-Start-try- finish first- redo/ start something else,
Selling before making (started)
-Morning routine (as a strategy)
-To WOW , in every segment
-Gold in business (redo- often)
-How can I do this by reducing time instead of adding/ in 3 hour a day (started)
-merchandise (as a strategy)
- starting a stichting
-keynotes (as a strategy)
-new book(s) (as a strategy)
-free/ very cheap introduction training online (as a strategy)
323 comments
Think time (as strategy)
Holidays (as strategy)
323 comments
Oh didn’t grasp it was about marketing..:)
323 comments
From Wednesday answer nisandeh:
* Communication medium - email, WhatsApp, phone, physical letters/postcards…
* Communication frequency - daily, weekly, monthly…
* Front-end pricing - free, free + shipping/lunch/travel expenses, low price, free unless you don’t show up…
* Different types of client magnets
* Different types of front-end offers
* Different irresistible offers (most businesses don’t even have an irresistible offer)
* Back-end pricing
* Different ways to get traffic to your client magnet/front-end offer
* Trying to attract different niches within your target audience…
215 comments
Day 2. New marketing strategies tactics
1. Youtube channel (+ webinars)
2. Instagram
3. Pinterest
4. Tiktok
5. Featured snippets in Google
6. referrals
7. Start with low end front end
8. Podcasts
9. Chatbots
10. Influencer alliances
108 comments
day 1 new ideas 2023
1. retreat and workshops in Spain
2. VIP mastermind groups
3. make a comic book
4. make an animation of the comic book
5. write a new book with the Q&A sessions on you tube
6. train the trainer
7. make a movie (documentary) how to solve conflicts f.i. in the neighbourhood
8. mental fit in sport and life - online program
9. create an online event with partner
10. paid masterclasses and free Q&A (online)
11. speak- events in company and in theatre
12. add new products on my website (partnership)
114 comments
Day 1
1. platform for coaches where they can show their expertise
2. Servers for coaches how to make videos for this platform
3. Script for coaches how to create a online course on this platform
4. Get more familiar with Buddy boss so we can serve coaches on this platform
5. Create a online training for people who want to go deeper after reading the book sound of life
6. Create a roadmap for clients how to use the expert platform
7. Create a VR world where they can experience the seven archetypes
8. Create a hub where companies can invite their employees to go on the journey
9. create a VR place where people can work on their personal awareness
10. Develop a train the Trainer course
154 comments
Day 1 - new ideas 2023
1. Online course 'Body Awareness for Riders' - what to do before you get on your horse
2. Body Awareness workshop (live), can be with or without a horse
3. Expert book with links to videos (True Connection & Lateral Movements Simplified)
4. VIP option for online course with online zoom sessions
5. Subscription (monthly fee to access all videos)
6. Live events, 'problem solving', people come with their horse, help them, film it, create into a course
7. Physical products, eg neck rope that I use for training (many people ask about it)
8. Training for instructors (train the trainer)
9. Paid webinar series, various subjects
10. Team training and coaching with horses for companies
323 comments
Exciting!!
YouTube series
Paid subscription service
Guilds - service/ train (mogelijk ter overname)
Workshop training programme (in ontwikkeling)
Insight walks
New book
Design sprints (not agile)
Lecture series (not by me- other experts)
Key note speeches
Vision board sessions for management
Online trainings programme
Game- questions card set or other gamification
Scrum master programme/ method
Product owner camp (somewhere warm)
Heidagen/ management sessions.
Crisis agile. Solving problems when it is already ‘too late’
Product management training
Poster set
Evolve to a lifestyle training (growth plan beyond a function or method), as a person.
Presentation classes
Translate the box to English (need!)
92 comments
Day 1: New products and services to create, experiment with and potentially offer in 2023 by means of the Idea Generator.
1. YouTube on what happened last month and is related to the field on logistics / supply chain management worthwhile to discuss, think about or to consider to spent time on.
2. Offer subscription 1-on-1 idea-generation sessions ‘Quick-Brainstorms-Ideas-Advise’ that related to topics discussed in YouTube, newsletters and white papers.
3. Offer consultancy in the area of Digital Supply Chains.
4. Generate a book on digital supply chain (focus on DLT and IoT).
5. Subscription on extended version of free white papers that I will generate publish every 3 months (some with co-authors).
6. Extended publication on: to use or not to use blockchain in logistics and supply chains.
7. Extended publication on: Balancing Purchasing Portfolio’s and how they relate to logistics and supply chains.
8. Extended publication on: Strategies of customer relationship and how they relate to logistics and supply chain.
9. Extended publication on: The world of partnership in logistics and supply chains.
10. Extended publication on: Decoupling in the world of logistics and supply chains.
11. Develop (access to a) Quick-Scan tool on Balancing Portfolio’s to maximize profit (scenarios).
12. Develop advanced analysis service with clients that what detailed advise on Balancing Portfolio’s.
13. Supply Chain Gaming workshops to create awareness / to come to an action plan about (multiple topics).
14. Offer Logistics and/or Supply Chain Gaming development services for companies and other institutions.
15. Course in construction Logistics for Logistics Services Providers.
16. Course in construction Logistics for Construction Companies.
17. Course in construction Logistics for Sub-contractors.
18. Course in construction Logistics for (local and regional) governments.
19. Curriculum on Business Logistics.
20. Curriculum on Supply Chain Management.
21. Curriculum in Logistics Systems Engineering & Asset Management.
146 comments
Day 1 List of 10 NEW product/services
1. Expert book with the 100 FAQ of a Product Owner
2. A workshop aimed at self-development using the Ecocycle
3. English translation of our set of cards
4. Posterset
5. Online trainingprogram
6. Online workshops on the 5 elements of our method
7. New webinar as a frontend for the set of cards and the “PO frustrations” workshop
8. Start a PO guild or take over an existing guild
9. THE best PO youtube channel
10. Product Owner VIP retreat of a week in a nice and inspiring location with all kinds of inspirational speakers and workshops
I find this assignment a bit difficult. The WOMB program has given us more focus on what we need to do now. And I really needed that, because we were just trying too many new things (and not finishing). It feels a bit strange now to lose that focus and start something new again.
I have therefore interpreted it to mean that these are all great ideas, some of which were already known, but that we are not going to implement them immediately. Perhaps in the second half of 2023 there will be room to experiment.
323 comments
Without knowing: I had your number 10 too! Lol
146 comments
Hahaha.
Then it must be a very good idea! 😏
412 comments
WEEK 22 DAY 1 - 10 ideas for NEW product/services
1. break free video series
2. free download 'how to let go'
3. podcast
4. set of wisdom cards
5. retreat
6. expert book
7. candles imprinted with wisdom
8. a party game
9. self-gift booklet
10. metaphysical step-by-step plan
>> I am going to start experimenting with something(s) NEW. <<
117 comments
Day 1 – Use the Idea Generator to come up with at least 10 NEW product/services you might want to create and offer in 2023.
1. Maintenance + cleaning service
2. Heat storage (in combi with current solar-system)
3. DC-coupled storage (in combi with current solar-system)
4. AC-storage (separate from current solar-system)
5. Back-up system for energy independence
6. Windmill
7. Heat-pump (air-water)
8. Heat-pump (water-water based on thermic solar (Triple Solar))
9. Heat-pump (water-water based on ground-system (Nathan))
10. Finance of energy-systems of others (cooperation)
11. Energy trading
These are all NEW products that are already in my head, working on them, even NEWER products:
1. Energy-consult
2. Train installers
3. Buy a house, renovate it, rent it out or sell it
4. Neighbourhood battery
5. bi-directional EV
6. Energy cooperation/energy company
7. DIY Energy trading algorithm
8. Climbing coaching
9. Energy independence - make it happen man
10. New type of entrepreneurship inventor
323 comments
Hey!
I think I might be part of your target audience.
I have a 1900 house, in 1990 Insulated etc. Detached. My need:
Overall plan, calculation, multi year and oversight over projects done. My difficulty is that I don’t know how all the measurements interact. This causes me te be apathic. I am not smart enough to come up with the best solutions (one compared to the other) let alone implement.
Literally there is no help in the market!
Maybe this can be of inspiration
117 comments
Thank you Bas for this inspiration/reply!
It is indeed a difficult thing. Up till now I took the stand: I am busy enough with my solar-panel business so to say, but your need bothers me as well for quite a while yet. I don't have the answer yet I'm afraid, working on it 🙂
323 comments
Your answers are deeply needed..;) hurry! Hihihi
117 comments
Day 2 – Use the Idea Generator to come up with at least 10 NEW marketing strategies/tactics you might want to use in 2023.
1. follow my heart
2. accept what comes on my way and deal with it
3. clearly communicate
4. give + give the chance to give back + receive
5. share with a broader audience my knowledge/build an audience on social media
6. Youtube videos + start using drone
7. write a book
8. personal letter to my clients / blog
9. say yes to life + drink good whisky
10. diversification of products + FEBE
11. follow up with existing clients
117 comments
Day 3 – Pick up ONE NEW product/service you’re going to try out in 2023.
1. Maintenance + cleaning service
Day 4 – Pick up ONE NEW marketing strategy/tactic you’re going to try out in 2023.
1. follow my heart
117 comments
Day 3 – Pick up ONE NEW product/service you’re going to try out in 2023.
One of the heat-pumps
Day 4 – Pick up ONE NEW marketing strategy/tactic you’re going to try out in 2023.
I consider Youtube videos + start using drone for documenting my path towards "all electric solutions"
117 comments
Day 5 – Come up with a strategic plan how AND when you’re going to develop & implement these product/service AND marketing strategy/tactic in 2023.
Goal: in 2023 I build my first all-electric heating system + I video-document the whole process and turn it into a client attracting expert position
22M11/M12 calculate prices + arrange trainings
23M1 + M2 make the deal for 1 or to systems
M1-3 make a purchase agreement + delivery-time + installation planning
M1-3 follow training + get other installers to help me realize first projects
M4-M9 install first heat-pump
M9-M11 decide on new business model + how to deliver value within heat-concept
All along the way document for video-content + Use drone for every nice project + return on nice projects
Plan: dedicate every week half a day on marketing / expert position
409 comments
Week 23
day 1
10 NEW product/services you might want to create and offer in 2023.
1. mastermind for parents
2. training for the whole family on a camping
3. training for parents and in the mean time the children are on a scouting tour.
4. saturday school for parents
5. Every month 1 Saturday workshop on 1 subject
6. training for couples as parent (1 stays at home, 1 comes to the training and the next training day they turn it around)
7. leadership for parents
8. raising kids is al about habits
9. how to talk with a addicted child
10. preparation for parenthood
11.parent preparation for puberty
12. family rules
13. masterclasses for parents with an expert (on a subject) who is giving something extra. (divorce, attachment, co-dependancy)
14. monthly webinar
15. monthly Q&A on zoom
16. help with strip card. (usable for Q&A, webinar, mastermind)
17. working with the donkey's as a family
18. use video
409 comments
thanks to you co-trainees....
VIP offer
Train the trainer
talking cards
family game
215 comments
Day 1. Ideas for new products/services
1. 3rd big “All of …” course: all of thinking
2. Implementation trajectory for the business course
3. VIP offer for the business course
4. Live seminars for the self-development course
5. Implementation trajectory for the self-development course
6. VIP offer for the self-development course
7. Make the summaries subscription product continual (instead of just 1 year)
8. Course: 10 years of gurus’ insights in information products - the evergreen essentials
9. Course in sense-making modeling
10. Company valuation tool
323 comments
Can we brainstorm/ brain about your ideas? I might see some overlap, but maybe not at all.
215 comments
Sure Bas! Let's make an appointment via mail: machiel@speedmba.com