Day 5 – Make a plan how to kaizen all the items on your “difficult to optimize” list and schedule the actions in your agenda.
I decided to put no more effort in the products that are difficult (to sell). I stopped buying these articles and now I have to get 'rid' of them. The watches I will put on sale. Same goes for the crafts packages. There will be an article in a yoga magazine coming january about sustainable bottles and glasses. Maybe that will give the sale of the glass cups and bottles a boost. The bottles of a certain brand I will take with me to the x-mas markets and sell for a lower price. These products I will not buy again. So the lists made it much cleares what products I need to ditch and what products I will put a little more effort in.
Difficult to optimize
Watches
Crafts packages
Glass cups and bottles
Certain brand bottles

Day 3 – Make a plan how to kaizen all the items on your “easy to optimize” list and schedule the actions in your agenda.

Beauty products: * make a video * write a blog about specific beauty subjects * write an article about the danger of chemicals and microplastics in beautyproducts
Tea * how to make the perfect cup of tea * write a landingspage about a specific brand tea * write about organic tea with no plastic in the sachet
Shoes * shoes should be on the difficult list. I already decided to stop with shoes
Socks * write about the advantages of bamboo socks * make some interesting insta posts about bamboo socks

Goal: >> I am going to OPTIMIZE what KINDA works in my business<<

WEEK 22 / Day 4 – This is my plan how to kaizen all the items on my “requires some effort to optimize” list and schedule the actions in my agenda.

R E Q U I R E S S O M E E F F O R T T O O P T I M I Z E

For each of the theme’s to follow below I will take the time to Kaizen the possibilities ones picking them up. Not only will I think about solutions myself but I will also make inquiry with other parties on how to optimize the processes around the theme’s.

As it not only cost much time to work out all the steps per theme’s now but also each theme deserve a full 10 -15 minutes each, I will only put the date, month or period down, during which I am going to Kaizen the theme.

MY WHY (November 21st)

THE SIGHTSEEING GUIDE AT THE GARDEN HOUSE (December 2022)

THE SIGHTSEEING GUIDE AT THE FOREST HOUSE (December 2022)

THE BREAKFAST (January 2022)

MY ADMINISTATION – HOW TO GET A HEALTY GRIP (1week of January 2023)

THE CHECK-IN PROCEDURES FOREST HOUSE (December 2022)

THE AUTOMATION OF MESSAGES TO MY/OUR CUSTOMERS (First week of January)

THE CONVERSION RATE OF PROSPECTS ON THE AIRBNB PLATFORM FOR THE FOREST HOUSE ( is linked to my marketing campaign) – February 2023

BUSINESS SET-UP – December 2022
ZZP, B.V. (OptimizePeople & HappyHomes) or Maatschap (Forest House)

THE DELEGATION OF ALL ACTIVITIES WHICH I DO NOT LIKE TO DO MYSELF AND WHICH COST SO MUCH
ENERGY AND WORK – First week of January 2023

MY TIME MANAGEMENT (Daily)

MY FINANCES (End of January 2023)
Split my companies; get rid of the last expensive obligation (private leasecar + apartment in DK)

CREATE MORE ROOMS FOR RENT - Completed! – November 5th & 6th

PREPARE MY WHOLE HOUSE FOR RENT – Completed! - November 19th.

RANGE OF PERSONALIZED SERVICES AND PRODUCTS OFFERED – November 21th.

UNIQUE SELLING POINT GARDEN HOUSE – November 21st.

UNIQUE SELLING POINT FOREST HOUSE – November 21st.

UNIQUE SELLING POINT ADDITIONAL ROOMS – November 21st.

Day 3: Kaizen on items on my “easy to optimize” list and agenda schedule action:
• Updating clients on progress by e-mails or weekly reports:
o Scheduled 1 hour every Friday to make weekly reports in combinations with time keeping and billing and more. Still think about the best format for this, but starting with a simple overview. Will start sending these every month, see how this works.
• Filing e-mails, reports and articles;
o Starting to make categories and will start doing what comes in from now and scheduled time during the end of year break to do 2022 (see how that goes and maybe a good idea to forget about earlier year depending how fast things go and if doing the past feels as makings sense). Need to develop a more structured filling system than what is now to random, will think about this soon.
• Posting on social media;
o When a mile stone is finished will do so. Coming up at least two this year.
o On topics and visits will plot is a post activity so I can formulate and do.
• Reporting about finished projects;
o See posting on social media.
• Scheduling daily activities;
o Have programmed daily time buffers and set my agenda to 45 min and planned 15 breaks and have planned for getting work done between 8.00-9.00 and 17.00-18.00 every day.
• Spend more time with family and friends.
o Planned all what I wanted for November and December and will plan to put 30 min planning these contacts every month in my calender.

Day 4: Kaizen on items on “requires some effort to optimize” list + agenda schedule action:
• Giving presentations at symposia and workshops;
o Made an upcoming events list that I will maintain,
• Updating website;
o Planned to make a plan during the end of year break and then find somebody to outsource this work
• Storing and retrieving background material (to refer to material);
o This has to be put in the folder structure that I’ll make during the easy to do
• Making project proposals;
o Will develop a format that can be used for all the stuff that I have been re-typing.
• Reserve more time for re-orientation of business activities;
o During walk around the lake with a half and at the end 10 min note taking session.

Day 5: Kaizen on items on “difficult to optimize” list + agenda schedule action:
• Arranging to give presentations at symposia and workshops;
o Have to network and sent out e-mail to invite myself. Will start with what runs in Q2 2023.
• Customer relations;
o Will do this in sending monthly and half-yearly e-mails, still thing how to do this best.
• Selling educational programs;
o Making the 100+ YouTube might help hear of writing a how to e-book, still not clear what to do.
• Transforming knowledge material for double use;
o Start developing this is what it is about slides and notes In a more structured way that I can copy paste in new presentation etc.
• Organising successful to post on social media:
o No idea yet think I need someone to suggest what and or get more advice on this.

Challenge in the family: coördinating and providing Informal Care

Identify all the tactics/strategies/products/actions/people that produce some results in your business (or in your life);

About mantelzorg: my mother and her best friends agree now that more infor care is needed that previous; so it's aot easier to talk about and make new 'agreements', urgency is feit and there is consensus;

From time to time in last 15 years, we provided incidentally extra care for my.other and allready passed away father where needed; but now it changes and becomes structural and longterm; especially because it's not about one person but two or three.

From time to time we talked about subjects like vision to future, wishes, last wishes, we made concrete appointments but never made updates in last years;

So tactics and strategies are not very clear;

Actions are kind of ad-hoc, untill now everyybody is satisfied but the longtermplan is i clear. Someone has to take the lead in coordination.

People involved: my mother, the older couple she shares live and household with, my sister, my brother and his wife (living abroad) and me. My husband. First three are on need of informal care now or in nearby future. Untill now most of the time they take care of eachother but situation is changing quickly.

Kaizen gives a helpfull structure to give my brother, who lives abroad, a good position in the proces;

Divide those into 3 lists

=> Easy to optimize:

Decide together that we are in a new phase now;

Consensus about fact that informal care is needed now structurally for longterm;

And that we have to work together to optimize it;

Choose platform to structure appontments and information APP: Hello24/7 (found it today);

Inventarise short and longterm needs together;

talk with boss about situation and possibilities (unpayed days of f.e.);

Look for advices on websites gouvernement and http://www.mantelzorg.nl; and bol.com books;

Make list of al the relevant subsubjects and also put those in lists of easy&some effort& difficult, and Kaizen those in the ‘some effort’- step;

Prepare my children to do the same with their father, who is at the beginning of needing informal care as well;

Prepare my husband and me to do the same with ourselves, ‘build a better boat’;

=> Requires some effort to optimize:

Share my insights from step 1 with my brother, sister, husband, children, and 'the three older people' (family-joke, they know we are callling them like that as a group);

Explain the principles of Kaizen to my brother and sister and inventarise with them what is easy, what requires some effort, and what is difficult to optimize;

Talk the results throug with the ‘three old people’ to see if they agree or if they have other idears;

Go back to brother and sister and make a plan together with them for the three groups of goals, and work through, via principles of Kaizen, to Kaizen all the items on the list; especially ask my sister-in-law if she wants to join the ‘denktank’/brainstorming, because she has experience with long-distance-informal care allready because both her parents got a chronicle illness and passed away;

Talk the results through again with the ‘three old people’ to see if they agree or if they have other idears;

Help with insight and structure financial situation;

Help with insight and structure other administrative issues;

Help to get vision and consensus of the three people involved about last wishes; and be clear to other people involved what those wishes are;

… Etc.

=> Difficult to optimize:

Not clear yet, have to talk that through with all the people whom it involves;

Make a plan to kaizen

Make a plan to kaizen all the items on your “easy to optimize” list;

I'll make an appointment with my brother and sister this week to talk the whole subject through and to Kaizen especially about the ‘easy to optimize''-list;

Make a plan to kaizen all the items on your “requires some effort to optimize” list;
we will look at that in three weeks;

Make a plan to kaizen all the items on your “difficult to optimize” list;
We will look at that in five weeks from now; (I have a brainstormlist but choose not to put that online).

We will gather every two weeks online and in bewteen in the Hello24/7-app and where possible at the house of my mother and friends;

&&&

Day 5

Hard: find new ideas for irresistible offers: Ask clients, ask my businessbuddys, have a plan for at least a quarter to not loose the overview…
I better ask Nisandeh on our 1:1 😉

Day 2

Easy: continue to send the newsletter with an offer every 2 weeks

Effort: resend to the opened, upsell, ask partners to have me in their newsletters, friendsoffer for clan-members - bring a friend and get coaching, new-year-offer for the planning course, offer on the business buddy day,

Hard: find new ideas for irresistible offers

Goal: >> I am going to OPTIMIZE what KINDA works in my business<<

23. WEEK 22 / Day 3 – This is my plan how to kaizen all the items on my “easy to optimize” list and schedule the actions in my agenda.

EASY TO OPTIMIZE

MY WHAT

• I will go through all my reviews picking out ideas to expand my WHAT (Every time I go through the reviews, I pick out the suggestions from my customers). As I wish to give them the WAUW effect, I will, as said earlier in the program, leave them a questionnaire, asking them to leave their suggestions. As thank you they get a special gift like suggested by Max at the time –

WHEN: My next long term guests, are coming tomorrow (Garden House)– I’ll ask them.
I’ll ask my guests in the Forest house on November, 20st.

• I will ask a number of customers to reflect on they stay and to offer me additional products/services which they would like to receive

WHEN: November 23 + 26.

• I will visit other B&B’s to experience what they offer WHEN: 1st weekend of February, 2023)

MY CO-HOST (Forest House)

• I’ll will meet up with her to discuss how to improve our services and to discuss mutual expectations

WHEN: November 19+20th

• I will listen to her ideas and together we will find the best way of working together.
MY CLEANING HELP (Garden house)

• I will schedule a meeting with my interial support explaining my expectations and wishes to her

WHEN: November 25th

• I will listen carefully to what she needs to do it and I’ll make sure I have everything she needs to prepare the house according to my wishes

THE MANNER IN WHICH THE FOREST HOUSE IS BEING CLEANED

• I will schedule a meeting with the present cleaning people to show them how I want the house left
• I will print out a HOW TO with pictures so that there is no doubt
• I will compliment every time it has been done the way I want it and give them a bonus when becoming a Super Host again.

WHEN: December 4th.
MY ACCOUNTANT

• During my meeting with my new accountant we have discussed our mutual expectations.
• Once he has gone through my status, we will settle a new meeting, discussing how to proceed to our mutual satisfaction.
• I have said I wish to be become his best client.

WHEN: December, 2022

MY PERSONALIZED WALKS ON STRAVA

• I’ll create a QR code for the walks, making them more accessible and print it on a card which I will put in my welcome basket to my customers.

WHEN: January 2023

THE CHECK-IN PROCEDURES GARDEN HOUSE

• I will add a new service enabling people to arrive earlier against a certain price or as an additional service
• I will make a plan with my interial help to accommodate early check in.
• I will automate the check-in procedures

WHEN: Last week of December.

THE HEARTBEAT WITH WHICH I WOMB

• Get up at 5 am. After meditating I’ll take 10 minutes to WOMB .
• I’ll overcome my habit on working on it for longer because that is why I postpone it.

WHEN: As of Tuesday 21st of November.

THE referral system

• Give my referrals upon the day of departure

WHEN: As of today, November 20th.

THE FEEDBACK GIVEN

• Give feedback upon the day of departure

WHEN: As of today, November 20th.

What tactics/strategies/products/actions/people can be improved/optimized:

CRM
List of entry
Visit
Design
Offer
Liquidity
Planning
Communication
Work-preparation
Procurement
Sourcing
Stock management
Production
Finalising project
Referral
List of evaluation
Service flow
After-sales
Co-operation co-finance
Risk-management
Savety
Procedures/manuals
Relationship with wife
Relationship with kids
Relationship with best friend
Website
Focus
Social media
b2b sales – pricelist
make European panels standard, always give info
community/neighbourhood-advice.
Position on quality product/expert
knowledge
Product-development, start using Enphase
Time-management at clients
Expectation-management (be honest about business)
Handbook/way of working
Delegation process
Design of projects
Cooperation with partner company (sub-contractor, procurement, learning of their workflow/projects etc. + design/sales-funnel
Workflow/production
Documentation of projects
Improvement of planning

Day 5, all part with Kaizen:

Difficult:
New houses/new products.
Proces: We are working on a new website, for rental-management. That makes it easier, we can add a download-mailinglist-send few mails-phonecall.
Product: 2 weeks ago we order a new contract. I hope this will make it easier to let it sign.
People: One employe like to work at home, but does not work good enough. I need her her on the office, at least half of her workingtime.
------------------------------------------------------------------------------------------------------------------------------------------------
Some effort:
- Content.
Proces: we produce less, that must be more.
Product: is good.
People: is good, because we also use freelancers
- Website.
Proces: We must on regular basic improve our websites, for now it is too much ad hoc. Product: Both websites need more CTA. People: Good, work very fast, clever and efficient.
- Soc. Media.
Proces: We produce too less.
Product: Can be much better.
People: Basic knowledge can be improved, more trainings. Start with marketing on Linkedin and Youtube
--------------------------------------------------------------------------------------------------------------
Easy:
- Customer service.
Proces: Works very well, but a bit more automation
Product: I think we deliver very good customer service.
People: We have an A team. Next month a new lady.
- Booking software
Proces: Works very well, but a bit more automation. The new features are not used all.
Product: Yes, that is very good now. We improved a lot during the Covid period.
People: We have an A team. Next month a new lady.

- Mailings, marketing.
Proces: Our content calender can be better. We have scheduled already a date, to make a very good one for 2023.
Product: I think the mailings are good. But the marketing can better.
People: Also for this an A-Team, including 2 freelancers.

Day 3, some effort:

- Content
- Website
- Soc. Media

For all this parts we need some extra training, not a lot. Most part is functione very well. And also a new website in Eng.
We like to start with marketing on Linkedin and Youtube, that is new and needs some study.

Day 1, the list:
- New houses(products)
- Customer service
- Booking software
- Content
- Website
- Soc. Media
- Mailings, marketing

mailbox
Personal training

Day 5 18-11-2022

— Make a plan to kaize all the items on your "difficult to optimize" list and schedule the actions in your calendar.

2. YouTube
I was shocked by the number of subscribers I have 24! Most are not public and could potentially be spam. Recently 2 have been added. The video I made as an assignment for the WOMB is doing much better than the other videos. Reason enough to optimize this.

The most important thing is to hold the attention and move towards a climax with the result that it is as concrete as possible.
Schedule a set day to create videos that connect to the 14 blogs every Wednesday morning from 9am to 10am.

3. Book presentation.
I have a short line to the mayor of Gorinchem, who is the ambassador of Gorinchem in dialogue, and I want to offer her a copy with a press release.
I would like to refer to my book for the enormous opportunity that I have been given because the Brabant Aquademie has invited me as a speaker.
Notify the local media when the book is available with a press release.

4. Prepare network meetings
I will think about this in January 2023, taking the spin off from the book presentation.

5. Free coaching sessions as an opt-in.
In January 2023 I will optimize this with Calendly and build it into the Youtube videos as a call to action.

Day 4 A plan to kaizen the “requires some effort to optimize”

- Webinars, did deliver some valuable contacts but very few clients
We did some webinars in the past year. We did get positive reactions and feedback, but besides good contacts it did not deliver clients.
For now we did decide not to give any webinars until early next year. Maybe there’s a possibility to give webinars as a new frontend to our new workshops. But before we gone launch that I want to discover what we can do better. For now I think the message was clear but too much content and our offer was not good enough. With that in mind I want to do a kaizen in January.

- LinkedIn post on specific product (cardset) did work but other post didn’t bring in new clients (only interesting comments and some contacts).
Besides all the posts on LinkedIn to show our expert position I want, in the near future, to post more posts about our set of cards and referrals about this set.
And think about what actions we should take to get people from our posts more to the free frontend products.

Day 5: difficult to improve, because I have not much knowledge of this all. I have to hire people who are specialists in this area. A plan for this I don't have at this time. It is useful to have this in view with the prospect of my new business start-up, though.
- Difficult: whatsapp communication, email communication, website functionalities, processes, terms and conditions etcetera.

Day 3:
- Easy to optimize: newsletters, facebook messages, instagram messages: my plan is to reorganise this by planning al the actions in advance, by calendering it.

Day 1, what produces something in my company:newsletters,
facebook messages, instagram messages, whatsapp communication, email communication, website visit analysis, newsletter response analysis, contact form response, website messages, update on the holiday regions, periodic conversations with holiday destination parties, periodic contact with our premium partners, accounting actions, website functionalities, processes, terms and conditions etcetera. In private especially the housekeeping tasks.

Day 3

Easy to optimize:
Working in groups

Just updated my webiste and eddit Groepsbegeleiding

Day 3 16-11-2022

— Make a plan to kaize all the items on your "easily to optimize" list and schedule the actions in your calendar.

At the start of each coaching journey I create a reminder that reminds me after four months to ask for a reference via LinkedIn and Google.

Day 4. Plan regarding Requires some effort
• simplify tech-setup --> get rid of url’s, stop or merge certain websites, migrate one delivery platform to a better one, etc – gradually over the next half year
• be more decisive --> should be way easier (as it was for a long time) once my pathway is clearer again in a couple of weeks from now
• use the content that I’ve bought --> browse it for lessons that I can use for myself, consider if/how to make a new product out of it
• mobilize alumni --> first devise a way for continual marketing, then think of a good hook & offer for them in particular (perhaps a webinar just for them), mail them
• use linkedin in better ways --> part of my new marketing mix, to start as of 2023
• making use of well-proven marketing tricks --> part of my new marketing mix, to start as of 2023, already experimented with them – with good results
• offer partial products --> discuss with my partners, organize it
• live seminars: more engagement, examples, tips/tricks --> perhaps as of Q2 2023
• create more smaller products --> has worked so far, but not much to my linking

Day 2 15-11-2022

– Divide your list from yesterday into 3 lists: easy to optimize, requires some effort to optimize, difficult to optimize.

easy to optimize
Getting references

takes some effort to optimize
Blogging

difficult to optimize
2. YouTube
3. Book presentation.
4. Prepare network meetings
5. Free coaching sessions as an opt-in.

Day 4 – Make a plan how to kaizen all the items on your “requires some effort to optimize” list and schedule the actions in your agenda.

Kaizen list some effort to optimize:
- workshops: working together with others sharing clients
- reaching parents as clients: working together with parents
- talk to parents I meet at school and invite them for an introductionevent
- organize events with collegues-parents and promote activities and getting known as expert
- find more ambassadors in my existing list and people I know
- creating more network with client support (ambassadors).

Day 4

requires some effort to optimise.

To optimise this online training it will facilitate you to get more information about your personal blueprint and it will also contain links to the platform that are connected with more explanation about the subject that you are working in right now

KAIZEN, DAY 4
Plan how to kaizen all the items on your “requires some effort to optimize” list

* Journaling
1. Dedicate a notebook for feedback analysis journaling
2. Write why, vision, reflection, ideas from idea generator, conclusion, deadlines, results... EVERYTHING
3. Compare result with original expected outcome and write next action/ commitment

* Improve Laundry system
1. Improve the system by asking family members their opinion on how to solve current problems
2. Implement ideas
3. Make it fun

* Finances Review and redesign
1. Make a list of all the expenses in the past two years
2. categorize expenses
3. Analyze what can be cut off
4. Make a saving plan
5. Use Idea generator to find ways to maximize current income and in the future generate more
6. Check Business University (Financial Freedom) and implement advices/ strategies
7. Evaluate and readjust

* Use Anger Juicer on a daily basis
1. Place Angel juicer on a table with wheels (where it can be SEEN)
2. Include delicious juice recipes to make everyday with my daughter (as a morning activity)
3. Use idea generator to come up with fun gamification rewards for all the family
4. Journal about the benefits of drinking organic vegetable and fruit jiuce every morning

In Business

* Build up excitement through consistency
1. Plan the events of coming year in advance: from vision to break it down
2. Schedule these events and vlog about what is coming on a weekly basis
3. Promote engagement through asking relevant questions
4. Answer every single question/comment

* Implement the Power of Moments principles
1. Review the Power of Moments book and principles
2. Use the Idea generator to implement them in the upcomimg events
3. Use Feedback Analysis method to compare expected outcome to real outcome
4. Ask their feedback and readjust
5. Double Down what works
6. Kaizen what kind of works
7. Eliminate what does not work

* Online classes
1. Design a dance program from beginner to master
2. Break it down in weekly online classes
3. Schedule a paid online/live class
4. Record it to upload it on YouTube channel
5. When the blocs are ready, Sell a membership

KAIZEN DAY 2, 3 LISTS

Easy to optimize

* Planning ahead
* Taking time to think and use Idea Generator
* Take rest (sharpen the saw)

* Provide constructive feedback and sincere compliments

Requires some effort to optimize

* Journaling
* Improve Laundry system
* Finances Review and redesign
* Use Anger Juicer on a daily basis

* Provide personal feedback to my dance students
* Build up excitement through consistency
* Implement the Power of Moments principles
* Online classes

Difficult to optimize

* Implementation of financial strategy
* Empower my daughter independence through Montessori spaces, materials, approaches, techniques

* Keep my clients involved and engaged
* Create healthy and "gezellig" group dynamics
* Live lessons
* Live workshops
* Finding a new crew

WEEK 22 DAY 3 - Plan the easy

Emails via MailChimp
- I will make a contentplan with a purpose in mind for my e-mails.
- I establishment a clear purpose in the last week of november.
- I estblish the topics first week of december.
- I write al the e-mails in advance in december 2022 and january 2023.
- I schedule them in Hootsuite

>> I am going to OPTIMIZE what KINDA works in my business. <<

Day 3 A plan to kaizen the “easy to optimize”

- Automated emails and follow up at download of “inkijkexemplaar” on website
Next week I would like to go with Bas in 30 minutes to see why it is that this does not yield sufficient results. The easiest way out is to extend the automation with 1 or 2 emails, but I would like to look for a creative solution.

Day 1 List that produce some of the results
- Webinars, did deliver some valuable contacts but very few clients
- Automated emails and follow up at download of “inkijkexemplaar” on website
- LinkedIn post on specific product (cardset) did work but other post didn’t bring in new clients (only interesting comments and some contacts).
- The website had some results (selling cardset) but need to be improved
- Golden Ticket in the cardset. People could use the golden ticket to get a number of free items, including a book and coaching session

Day 3. Plan regarding Easy
• more weekly detail planning, and stricter reverse engineering planning for quarterly ambitions --> pick this up again once plan for next period is clearer (before the end of the year)
• clean-up sessions (desk, files/laptop, mails/accounts, etc), to stay more organized --> set as fixed task monthly in the agenda on Fridays
• better referral incentives --> think out how to incorporate this in/around my products, and in my approach of clients (move to Q2 next year)
• reuse and leveraged use of already-made content --> incorporate this in my new marketing approach, to start as of 2023
• webinars & automating the lead generation for that --> part of my new marketing approach, to start as of 2023