Optimize What Kinda Works

The KAIZEN Principle

As a small business owner, you often have to juggle a lot of different priorities in order to succeed.

  • You need to find ways to improve your product or service while keeping your costs low, and all without sacrificing quality.

  • You need to choose which marketing strategies to use and how to optimize them to your needs and situation.

  • You need to find ways to balance professional and personal life.

And the list goes on and on…

Two weeks ago – we focused on stopping what doesn’t produce results.

Last week – we focused on doubling down on what delivers you the most results.

This week, we’re going to focus on optimizing what ‘kinda’ works and to do that we’re going to use the Kaizen philosophy and principles.

Kaizen is the Japanese word for “change for the better.”

It is a philosophy that can be applied to product development, delivery, marketing, sales, administration… as well as to your personal life.

A quick reminder

To stay in the program, we expect you to participate fully in the program for the coming four weeks

No stories. No excuses.

There are 4 more assignment weeks

You’ll have to do them ALL. FULLY!

There is one last Hot Seat session:

  • December 8 – at 8pm

Make sure you are present.
Make sure you are asking a question.

There are 2 more bonus workshops:

  • My Resilience Blueprint – November 24 – at 8pm
  • Level Up My Business – December 22 – at 8pm

You do NOT have to join any of these… these workshops are OPTIONAL.

BUT… if you do choose to join any of them – each has an OBLIGATORY preparation assignment, which you MUST complete to attend.
So, again… choose wisely!

Assuming you’re committed to complete the program till the end…

Let’s start with your MINDSET…

Kaizen Principles

Small step at a time

Kaizen is all about making small changes that lead to big results. It is based on the idea that everyone can contribute to improving the process, no matter how small their role may be.

This means that kaizen ideas can come from anyone (not only you). And because kaizen is all about continuous improvement, it can be used to address any type of problem, no matter how big or small.

Kaizen attributes

There are three main attributes or types of kaizen: process improvement, product improvement, and people improvement. Let’s take a closer look at each one.

Process Improvement
This type of kaizen focuses on improving the way work is being done.
It can involve streamlining processes, eliminating waste, and improving quality control.

Product Improvement
This type of kaizen focuses on improving the product itself.
It can involve finding ways to make the product/service better quality, more user-friendly, or more marketable.

People Improvement
This type of kaizen focuses on improving your team.
It can involve training your team, improving communication, and creating a more positive work environment.

Steps to implement Kaizen


1. Brainstorm
Brainstorming sessions can be a great way to come up with kaizen ideas. They can involve all members of the team or just you (use the Idea Generator).

The key is to generate as many ideas as possible, and then narrow them down until you have a few that are worth pursuing.

2. Conduct pilot tests
Once you have a few kaizen ideas that you want to pursue, it’s time to put them into action. This is where pilot testing comes in. Pilot testing allows you to try out new ideas on a small scale.

This is important because it allows you to see what works and what doesn’t without risking too much. It also allows you to make changes and adjustments as needed before implementing the change on a larger scale.

3. Get feedback and make adjustments
After pilot testing your kaizen idea, it’s important to get feedback from your team and clients. This will help you to see how well the change is working and whether there are any areas that need to be adjusted.

You can get feedback in a number of ways, such as surveys, interviews, focus groups, or observations. Once you have this feedback, you can make changes to the process or product as needed to improve it.

Kaizen examples in small businesses

1. Using kaizen to continually improve the marketing process
Based on brainstorming a company found that their online marketing was not performing that well (it was ‘kinda’ working).

Two of the reasons became obvious:

  • Irregular content posting;
  • Posts were not always reflecting their vision and positioning.

They have implemented a number of changes to improve this situation:

  • Creating a content calendar;
  • Using templates for their marketing materials;
  • Clarifying their vision and positioning statement and using it.

This simplified their process and produced much better response.

2. Using kaizen to improve the production process
I know that this example probably will not relate to your business, but it’s a real story, and the lesson from it – can be valuable in ANY business.

A soap company was receiving complaints from distributors that some of the boxes arrived empty – meaning no soap in them.

All the engineers brainstormed different ideas and solutions (e.g. putting the camera on the assembly line, installing a robotic arm on the assembly line…) but no one came up with an effective solution.

Then one of the engineers asked the machine operator how he would solve the problem?

The machine operator suggested to put a fan at the end of the assembly line. Boxes without soap would be thrown out of the assembly line and won’t be packed for distribution.

I find this to be one of the best examples of kaizen because it shows that kaizen can be extremely simple AND that it can come from anyone (inside and outside your company).

Set your GOAL for this week…

Here’s a great goal for you:

I am going to OPTIMIZE what KINDA works in my business.

How’s that for a 5-day challenge?

Choose the STRATEGY you will use…

Here is the 5-step process you could follow in order to achieve that goal:

  1. Identify all the tactics/strategies/products/actions/people that produce some results in your business (or in your life);

  2. Divide those into 3 lists – easy to optimize, requires some effort to optimize, difficult to optimize;

  3. Make a plan to kaizen all the items on your “easy to optimize” list;

  4. Make a plan to kaizen all the items on your “requires some effort to optimize” list;

  5. Make a plan to kaizen all the items on your “difficult to optimize” list;

PLAN your actions in your agenda…

Your next step is to physically plan this process in your agenda.

Remember – the whole purpose of the Working ON Your Business (WOMB) program is to get you in the habit of investing EVERY DAY 10-15 minutes working ON your business…

So, my suggestion, do NOT do all the exercises in one batch – but stick to the “schedule” I recommend… It will build the right habit, that would serve you for the rest of your business life.

Plan to invest 10-15 minutes EVERY DAY in the coming 5 days to follow the process above.

Now it’s time to IMPLEMENT…

Take 10-15 minutes, right now, and…

  • Day 1 – Make a complete list of all the tactics, strategies, products, actions, people, etc… that produce some of the results in your business.

    If you just started your business – pick up another area in your life – finances, relationships, health… and do the process in that area.

    Post your list in the comment box.

  • Day 2 – Divide your list from yesterday into 3 lists: easy to optimize, requires some effort to optimize, difficult to optimize.

    Post your 3 lists in the comment box.

  • Day 3 – Make a plan how to kaizen all the items on your “easy to optimize” list and schedule the actions in your agenda.

    Please share your plan and commitment in the comment box.

  • Day 4 – Make a plan how to kaizen all the items on your “requires some effort to optimize” list and schedule the actions in your agenda.

    Please share your plan and commitment in the comment box.

  • Day 5 – Make a plan how to kaizen all the items on your “difficult to optimize” list and schedule the actions in your agenda.


    Please
     share your plan and commitment in the comment box.

Each day share with us in the comment box the plans you wrote.

My commitment to you…

  • I’m looking forward to read your process and ideas below;

  • I will be there for you in the Wednesday Q&A to support you with any question, challenge or setback you encounter;

  • I’m looking forward to celebrate your progress and results on Friday.

Live fully, stay awesome,

Nisandeh

  1. Day 4: How to optimize the list with effort
    • Following up on calls: put immediately in my to-do list for a week after a CTA for myself to call! (today: call Tessa)
    referrals: ask explicitly, and also offer to do a follow up. Also come up with a great gift as a thank you for a team. (I have something cool for Harold)

    Day 5: hard to optimize
    • My garden: Make it a lot smaller, and PLAN time for it every other weekend.
    • Money spending habits:
    • Ask the 3 questions (do I need it, do I really need it, do I really, really need it)
    • Bring back the PLAY box and stick to it. No need to stick to it every month, it’s ok to save for something but don’t go OVER it.
    • Time management: this is here because it’s not hard to do but it’s hard for ME to do.l Simply should make a planning every day and stick to it (I do make plannings, but I rarely stick to it)

  2. KAIZEN DAY 5,
    Kaizening the difficult to optimize

    Life

    Implementation of financial strategy
    1. Replace shopping habit(impulse) with creation/ dance habit (passion)
    2. Make a real need list
    3. Use the Idea Generator on How to get it (even for free?)
    4. Create a budget that contemplaties saving
    5. Write (track) expenses down
    6. Evaluate finances on a monthly basis
    7. Implement new insights and change what doesn’t work

    Empower my daughter independence through Montessori spaces
    1. Kitchen: wash own hands, make her own snacks, help cutting vegetables, sort things out, pour water
    2. Bathroom: wash teeth, brush hair, clean face, dry hands
    3. Bedroom: low bed, Montessori mirror, rotation and presentation of toys (activities), encourage independence dress
    4. Living room: little table and chairs, book and activities display

    Business

    * Keep my clients involved and engaged
    1. Vlog
    2. Ask them what they want
    3. Build what they ask
    4. Delight them by overdeliverig

    * Live lessons and workshops
    1. Write down end vision I have for THEM
    2. Talk to Simone and people can host my classes
    3. Decide on dates and start promoting
    4. Ask to pay forward

    * Finding a new crew
    1. Host episode 1 & 2 of the new season of The Chosen in Amsterdam
    2. Search and join like minded parent community

  3. Day 5 – Make a plan how to kaizen all the items on your “difficult to optimize” list and schedule the actions in your agenda.
    I decided to put no more effort in the products that are difficult (to sell). I stopped buying these articles and now I have to get 'rid' of them. The watches I will put on sale. Same goes for the crafts packages. There will be an article in a yoga magazine coming january about sustainable bottles and glasses. Maybe that will give the sale of the glass cups and bottles a boost. The bottles of a certain brand I will take with me to the x-mas markets and sell for a lower price. These products I will not buy again. So the lists made it much cleares what products I need to ditch and what products I will put a little more effort in.
    Difficult to optimize
    Watches
    Crafts packages
    Glass cups and bottles
    Certain brand bottles

  4. Day 4 – Make a plan how to kaizen all the items on your “requires some effort to optimize” list and schedule the actions in your agenda
    Requires some effort
    Tunics: the easiest way is to wear them myself on video and in the shop when I get customers. Works most of the time
    Jeggings: I already made an outfit for one of my mannequins with the jeggings. Combined it with a tunic as a matter of fact. Making a picture of it and putting in in the newsletter and on socmed.

  5. Day 3 – Make a plan how to kaizen all the items on your “easy to optimize” list and schedule the actions in your agenda.

    Beauty products: * make a video * write a blog about specific beauty subjects * write an article about the danger of chemicals and microplastics in beautyproducts
    Tea * how to make the perfect cup of tea * write a landingspage about a specific brand tea * write about organic tea with no plastic in the sachet
    Shoes * shoes should be on the difficult list. I already decided to stop with shoes
    Socks * write about the advantages of bamboo socks * make some interesting insta posts about bamboo socks

  6. Goal: >> I am going to OPTIMIZE what KINDA works in my business<<

    WEEK 22 / Day 5 – This is my plan how to kaizen all the items on my “difficult to optimize” list and schedule the actions in my agenda.

    REQUIRES INTENSIVE EFFORT DIFFICULT TO OPTIMIZE

    Following my amended approach for day 4 where I o posted the date, month or period for when I will Kaizen the specific theme, I managed to complete it within 10 minutes instead of 1.5 hours which I used on day 3. I will therefore apply the same approach to the theme’s mentioned for day 5.

    MY CONTENT
    – Each Saturday as of Saturday December 3rd I will use 1 hour to write content for my blogs

    MY ONLINE APPEARANCE ON SOCIAL MEDIA
    – 1st week of December I’ll have a meeting with Willow for my online appearance

    MY EXPERT POSITION
    – Ongoing on Airbnb. Instagram as of 1 week of January. YouTube and Book as of February 2023.

    MY MARKETING
    – Ongoing on Airbnb. 1week of December I’ll make a content calender based on the teachings of Willow

    MY PRIORITIES (I focus 100% on my time and material assignment)
    – As of this week, focus 70% on my time and material assignment and 30% on my HappyHome Business. As of February 2023 focus 100% on my HappyHomes business for a period of 1 month. After that stabilize

    MY OUTSOURCING PARTNERS (cleaning, check-in Forest House, maintenance Forest House)
    – First week of January 2023

    THE CONVERSION RATE OF PROSPECTS ON THE AIRBNB PLATFORM FOR THE FOREST HOUSE
    – First week of January 2023

    MY HABITS (heatbeat, prioritize, socializing, life-work balance)
    -I’ll leave for a quiet place somewhere beautiful to reflect, set my goals for 2023, commit to a healthy life-work balance and supported by the following heartbeat for 2023

    • BUSINESS STRUCTURE from WOMB
    To be used for every new business I start or optimize

    • IDEA GENERATOR
    Daily: WOMB
    Monthly: Double Down
    Monthly: WHAT KINDA WORKS

    • ROI MATRIX
    More
    Less
    New
    Stop

    • REFLECTION MOMENTS
    Annually: Goals setting for the year to come (Start January)
    Midyear: Progress & adjustment
    Quarterly: Goals setting for the following Q.
    9 month: Focus& commitment
    Monthly: Progress across my goals
    Weekly: Intention for the day / WOMB
    End Year: Celebration. Recommit. Focus

    THE AIRBNB SERVICES
    – First week of January 2023

    AIRBNB COMMUNITY LEADER TO CLAIM MY EXPERT POSITION
    – February 2023

    MY ONLINE TRAINING ON AIRBNB-HOSTING
    – Work as commence. 100% focus as of February 2023. First training ready by end of February 2023.

  7. Goal: >> I am going to OPTIMIZE what KINDA works in my business<<

    WEEK 22 / Day 4 – This is my plan how to kaizen all the items on my “requires some effort to optimize” list and schedule the actions in my agenda.

    R E Q U I R E S S O M E E F F O R T T O O P T I M I Z E

    For each of the theme’s to follow below I will take the time to Kaizen the possibilities ones picking them up. Not only will I think about solutions myself but I will also make inquiry with other parties on how to optimize the processes around the theme’s.

    As it not only cost much time to work out all the steps per theme’s now but also each theme deserve a full 10 -15 minutes each, I will only put the date, month or period down, during which I am going to Kaizen the theme.

    MY WHY (November 21st)

    THE SIGHTSEEING GUIDE AT THE GARDEN HOUSE (December 2022)

    THE SIGHTSEEING GUIDE AT THE FOREST HOUSE (December 2022)

    THE BREAKFAST (January 2022)

    MY ADMINISTATION – HOW TO GET A HEALTY GRIP (1week of January 2023)

    THE CHECK-IN PROCEDURES FOREST HOUSE (December 2022)

    THE AUTOMATION OF MESSAGES TO MY/OUR CUSTOMERS (First week of January)

    THE CONVERSION RATE OF PROSPECTS ON THE AIRBNB PLATFORM FOR THE FOREST HOUSE ( is linked to my marketing campaign) – February 2023

    BUSINESS SET-UP – December 2022
    ZZP, B.V. (OptimizePeople & HappyHomes) or Maatschap (Forest House)

    THE DELEGATION OF ALL ACTIVITIES WHICH I DO NOT LIKE TO DO MYSELF AND WHICH COST SO MUCH
    ENERGY AND WORK – First week of January 2023

    MY TIME MANAGEMENT (Daily)

    MY FINANCES (End of January 2023)
    Split my companies; get rid of the last expensive obligation (private leasecar + apartment in DK)

    CREATE MORE ROOMS FOR RENT - Completed! – November 5th & 6th

    PREPARE MY WHOLE HOUSE FOR RENT – Completed! - November 19th.

    RANGE OF PERSONALIZED SERVICES AND PRODUCTS OFFERED – November 21th.

    UNIQUE SELLING POINT GARDEN HOUSE – November 21st.

    UNIQUE SELLING POINT FOREST HOUSE – November 21st.

    UNIQUE SELLING POINT ADDITIONAL ROOMS – November 21st.

  8. Day 2 – Divide your list from yesterday into 3 lists: easy to optimize, requires some effort to optimize, difficult to optimize.
    So, I chose products. It is a bit more difficult to divide products into three categories, because you cannot optimize the products, you cán optimize (or try to optimize) the ways you are trying to sell those products. And I really do not know beforehand what products will be easy to optimize and what products will be difficult to sell. On the list are the products that perform less than I would have hoped. Being a conceptstore I can just decide to now buy any of tose products anymore and not bother.

    Easy to optimize (I hope it will be easy)
    Beauty products
    Tea
    Shoes
    Socks

    Requires some effort
    Tunics
    Jeggings

    Difficult to optimize
    Watches
    Crafts packages
    Glass cups and bottles
    Certain brand bottles

  9. Day 3: Kaizen on items on my “easy to optimize” list and agenda schedule action:
    • Updating clients on progress by e-mails or weekly reports:
    o Scheduled 1 hour every Friday to make weekly reports in combinations with time keeping and billing and more. Still think about the best format for this, but starting with a simple overview. Will start sending these every month, see how this works.
    • Filing e-mails, reports and articles;
    o Starting to make categories and will start doing what comes in from now and scheduled time during the end of year break to do 2022 (see how that goes and maybe a good idea to forget about earlier year depending how fast things go and if doing the past feels as makings sense). Need to develop a more structured filling system than what is now to random, will think about this soon.
    • Posting on social media;
    o When a mile stone is finished will do so. Coming up at least two this year.
    o On topics and visits will plot is a post activity so I can formulate and do.
    • Reporting about finished projects;
    o See posting on social media.
    • Scheduling daily activities;
    o Have programmed daily time buffers and set my agenda to 45 min and planned 15 breaks and have planned for getting work done between 8.00-9.00 and 17.00-18.00 every day.
    • Spend more time with family and friends.
    o Planned all what I wanted for November and December and will plan to put 30 min planning these contacts every month in my calender.

    Day 4: Kaizen on items on “requires some effort to optimize” list + agenda schedule action:
    • Giving presentations at symposia and workshops;
    o Made an upcoming events list that I will maintain,
    • Updating website;
    o Planned to make a plan during the end of year break and then find somebody to outsource this work
    • Storing and retrieving background material (to refer to material);
    o This has to be put in the folder structure that I’ll make during the easy to do
    • Making project proposals;
    o Will develop a format that can be used for all the stuff that I have been re-typing.
    • Reserve more time for re-orientation of business activities;
    o During walk around the lake with a half and at the end 10 min note taking session.

    Day 5: Kaizen on items on “difficult to optimize” list + agenda schedule action:
    • Arranging to give presentations at symposia and workshops;
    o Have to network and sent out e-mail to invite myself. Will start with what runs in Q2 2023.
    • Customer relations;
    o Will do this in sending monthly and half-yearly e-mails, still thing how to do this best.
    • Selling educational programs;
    o Making the 100+ YouTube might help hear of writing a how to e-book, still not clear what to do.
    • Transforming knowledge material for double use;
    o Start developing this is what it is about slides and notes In a more structured way that I can copy paste in new presentation etc.
    • Organising successful to post on social media:
    o No idea yet think I need someone to suggest what and or get more advice on this.

  10. 1. Identify all the tactics/strategies/products/actions/people that produce some results in your business (or in your life)
    So, it reminds me of what I did last week. So instead of processes, I am going to identify products in the conceptstore that produce 'some' results in my business. I would be happier if they produced more results.
    a. Beauty products
    b. Tea
    c. Shoes
    d. Glass cups and bottles
    e. Certain brand bottles
    f. Socks
    g. Watches
    h. Jeggings
    i. Tunics
    j. Craft Packages

  11. Challenge in the family: coördinating and providing Informal Care

    Identify all the tactics/strategies/products/actions/people that produce some results in your business (or in your life);

    About mantelzorg: my mother and her best friends agree now that more infor care is needed that previous; so it's aot easier to talk about and make new 'agreements', urgency is feit and there is consensus;

    From time to time in last 15 years, we provided incidentally extra care for my.other and allready passed away father where needed; but now it changes and becomes structural and longterm; especially because it's not about one person but two or three.

    From time to time we talked about subjects like vision to future, wishes, last wishes, we made concrete appointments but never made updates in last years;

    So tactics and strategies are not very clear;

    Actions are kind of ad-hoc, untill now everyybody is satisfied but the longtermplan is i clear. Someone has to take the lead in coordination.

    People involved: my mother, the older couple she shares live and household with, my sister, my brother and his wife (living abroad) and me. My husband. First three are on need of informal care now or in nearby future. Untill now most of the time they take care of eachother but situation is changing quickly.

    Kaizen gives a helpfull structure to give my brother, who lives abroad, a good position in the proces;

    Divide those into 3 lists

    => Easy to optimize:

    Decide together that we are in a new phase now;

    Consensus about fact that informal care is needed now structurally for longterm;

    And that we have to work together to optimize it;

    Choose platform to structure appontments and information APP: Hello24/7 (found it today);

    Inventarise short and longterm needs together;

    talk with boss about situation and possibilities (unpayed days of f.e.);

    Look for advices on websites gouvernement and http://www.mantelzorg.nl; and bol.com books;

    Make list of al the relevant subsubjects and also put those in lists of easy&some effort& difficult, and Kaizen those in the ‘some effort’- step;

    Prepare my children to do the same with their father, who is at the beginning of needing informal care as well;

    Prepare my husband and me to do the same with ourselves, ‘build a better boat’;

    => Requires some effort to optimize:

    Share my insights from step 1 with my brother, sister, husband, children, and 'the three older people' (family-joke, they know we are callling them like that as a group);

    Explain the principles of Kaizen to my brother and sister and inventarise with them what is easy, what requires some effort, and what is difficult to optimize;

    Talk the results throug with the ‘three old people’ to see if they agree or if they have other idears;

    Go back to brother and sister and make a plan together with them for the three groups of goals, and work through, via principles of Kaizen, to Kaizen all the items on the list; especially ask my sister-in-law if she wants to join the ‘denktank’/brainstorming, because she has experience with long-distance-informal care allready because both her parents got a chronicle illness and passed away;

    Talk the results through again with the ‘three old people’ to see if they agree or if they have other idears;

    Help with insight and structure financial situation;

    Help with insight and structure other administrative issues;

    Help to get vision and consensus of the three people involved about last wishes; and be clear to other people involved what those wishes are;

    … Etc.

    => Difficult to optimize:

    Not clear yet, have to talk that through with all the people whom it involves;

    Make a plan to kaizen

    Make a plan to kaizen all the items on your “easy to optimize” list;

    I'll make an appointment with my brother and sister this week to talk the whole subject through and to Kaizen especially about the ‘easy to optimize''-list;

    Make a plan to kaizen all the items on your “requires some effort to optimize” list;
    we will look at that in three weeks;

    Make a plan to kaizen all the items on your “difficult to optimize” list;
    We will look at that in five weeks from now; (I have a brainstormlist but choose not to put that online).

    We will gather every two weeks online and in bewteen in the Hello24/7-app and where possible at the house of my mother and friends;

    &&&

  12. Week 22 - Day 1 of 5
    What produces SOME of the results?

    In recent weeks, the priority has been more working in my company (with clients) than working on my company. I'm working on catch up.

    Products
    Reordering my materials for my leadership and collaboration training.
    (Re)defining my workouts in order (front-end and back-ends)
    Creating a new series of lessons for the successful government manager program and offering via email automation (low cost product)
    Creating more low cost products based on my existing training.
    The 'reprinting' (2nd edition) of my book and linking it to a training / information event.
    Publishing my book on Amazon and managementboek.nl.
    Revisiting the ebooks I've already written.
    Reusing my Posts on LinkedIn and my blogs.

    Marketing, sales, traffic, conversion
    Making better use of e-mail marketing via mailing program ActiveCampaign.
    Writing blogs for my new target group.
    Stimulating word-of-mouth advertising (referrals).
    Placing messages more regularly on social media (Twitter, LinkedIn) via platform [name].
    Creating / using the content calendar.
    Supplementing/improving my websites.
    Planning annual campaigns (own birthday, VNG and VGS annual congress, Christmas and summer)
    Redesigning a sales funnel for the 6 month program The Successful Government Manager.
    Offering even more scheduling of FreeGrowthConversations via Callendly.

    resources
    Learning how to use ActiveCampaign better.
    Learning how to use Linkedin better.
    Learning how to use my websites better (back).
    Learning to use morningfa-me better.

    People / me / team
    Cleaning up the files on my computers.
    Sending invoices remains a point of attention.
    It is (even) better for my health (eating, sleeping and exercising).
    Looking for a good VA again.
    Scheduling time to work on my business.
    Scheduling time to follow-up on work.
    Scheduling more time with my wife and family.
    Planning better time for my household chores.
    Delegating tasks that I really don't enjoy doing (administration, mail, etc.) to my VA or accountant.
    Reorganizing/picking up my morning routines (walking our dog and doing the 5 Tibetans)

  13. Day 5

    Hard: find new ideas for irresistible offers: Ask clients, ask my businessbuddys, have a plan for at least a quarter to not loose the overview…
    I better ask Nisandeh on our 1:1 😉

  14. Day 3&4

    Since EASY is what I am already doing here are my to do‘s for Effort:

    1. resend to the opened: Every 2nd Thursday send a reminder to the ones who have opened my newsletter

    2. upsell: Create a strategy, review DIY, Business Buddy Retreat 28. of December

    3. ask partners to have me in their newsletters: make a list, write mails, Business Buddy Retreat 28. of December

    4. friendsoffer for clan-members - bring a friend and get coaching: Everything is set. Goes online on the 7th of December as offer on the business buddy day

    5. new-year-offer for the planning course: find a date, send a newsletter, invite coaching-clients for free as a christmas present; Do on the 8th of Dezember

  15. Day 2

    Easy: continue to send the newsletter with an offer every 2 weeks

    Effort: resend to the opened, upsell, ask partners to have me in their newsletters, friendsoffer for clan-members - bring a friend and get coaching, new-year-offer for the planning course, offer on the business buddy day,

    Hard: find new ideas for irresistible offers

  16. Goal: >> I am going to OPTIMIZE what KINDA works in my business<<

    23. WEEK 22 / Day 3 – This is my plan how to kaizen all the items on my “easy to optimize” list and schedule the actions in my agenda.

    EASY TO OPTIMIZE

    MY WHAT

    • I will go through all my reviews picking out ideas to expand my WHAT (Every time I go through the reviews, I pick out the suggestions from my customers). As I wish to give them the WAUW effect, I will, as said earlier in the program, leave them a questionnaire, asking them to leave their suggestions. As thank you they get a special gift like suggested by Max at the time –

    WHEN: My next long term guests, are coming tomorrow (Garden House)– I’ll ask them.
    I’ll ask my guests in the Forest house on November, 20st.

    • I will ask a number of customers to reflect on they stay and to offer me additional products/services which they would like to receive

    WHEN: November 23 + 26.

    • I will visit other B&B’s to experience what they offer WHEN: 1st weekend of February, 2023)

    MY CO-HOST (Forest House)

    • I’ll will meet up with her to discuss how to improve our services and to discuss mutual expectations

    WHEN: November 19+20th

    • I will listen to her ideas and together we will find the best way of working together.
    MY CLEANING HELP (Garden house)

    • I will schedule a meeting with my interial support explaining my expectations and wishes to her

    WHEN: November 25th

    • I will listen carefully to what she needs to do it and I’ll make sure I have everything she needs to prepare the house according to my wishes

    THE MANNER IN WHICH THE FOREST HOUSE IS BEING CLEANED

    • I will schedule a meeting with the present cleaning people to show them how I want the house left
    • I will print out a HOW TO with pictures so that there is no doubt
    • I will compliment every time it has been done the way I want it and give them a bonus when becoming a Super Host again.

    WHEN: December 4th.
    MY ACCOUNTANT

    • During my meeting with my new accountant we have discussed our mutual expectations.
    • Once he has gone through my status, we will settle a new meeting, discussing how to proceed to our mutual satisfaction.
    • I have said I wish to be become his best client.

    WHEN: December, 2022

    MY PERSONALIZED WALKS ON STRAVA

    • I’ll create a QR code for the walks, making them more accessible and print it on a card which I will put in my welcome basket to my customers.

    WHEN: January 2023

    THE CHECK-IN PROCEDURES GARDEN HOUSE

    • I will add a new service enabling people to arrive earlier against a certain price or as an additional service
    • I will make a plan with my interial help to accommodate early check in.
    • I will automate the check-in procedures

    WHEN: Last week of December.

    THE HEARTBEAT WITH WHICH I WOMB

    • Get up at 5 am. After meditating I’ll take 10 minutes to WOMB .
    • I’ll overcome my habit on working on it for longer because that is why I postpone it.

    WHEN: As of Tuesday 21st of November.

    THE referral system

    • Give my referrals upon the day of departure

    WHEN: As of today, November 20th.

    THE FEEDBACK GIVEN

    • Give feedback upon the day of departure

    WHEN: As of today, November 20th.

  17. Plan:
    EASY:
    - consistency, honesty, bravery, humbleness, passion
    - communicate clear, plan realistic
    - follow up quickly, don't postpone
    - prioritise + kill your darlings/say no
    - liquidity position

    SOME EFFORT:
    - same as above + build on materials:
    - handbook/procedure
    - websiste
    - expert position
    - videos
    - publication of book
    - social media

    DIFFICULT:
    - selection + commitment of consistent and long-term cooperation with suppliers + staff
    - focus + all the way saying YES to whole new life
    - rework complete vision and trust on it
    - consistently implement improvements every day
    - relationship with dear ones: be myself, express myself, be without compromise + in love

  18. What tactics/strategies/products/actions/people can be improved/optimized:

    CRM
    List of entry
    Visit
    Design
    Offer
    Liquidity
    Planning
    Communication
    Work-preparation
    Procurement
    Sourcing
    Stock management
    Production
    Finalising project
    Referral
    List of evaluation
    Service flow
    After-sales
    Co-operation co-finance
    Risk-management
    Savety
    Procedures/manuals
    Relationship with wife
    Relationship with kids
    Relationship with best friend
    Website
    Focus
    Social media
    b2b sales – pricelist
    make European panels standard, always give info
    community/neighbourhood-advice.
    Position on quality product/expert
    knowledge
    Product-development, start using Enphase
    Time-management at clients
    Expectation-management (be honest about business)
    Handbook/way of working
    Delegation process
    Design of projects
    Cooperation with partner company (sub-contractor, procurement, learning of their workflow/projects etc. + design/sales-funnel
    Workflow/production
    Documentation of projects
    Improvement of planning

    1. EASY:
      From now on consistently:
      - Filling in CRM + Follow up + honest and realistic expectation management
      - Plan every step and fulfil planning
      - Make sure from 2023 onwards, 30% advanced payment is secured
      - Honor referrals
      - Improved template + pricelists (pricing)
      - make European panels standard, always give info
      - Product-development, start using Enphase
      - Cooperation with partner company (sub-contractor, procurement, learning of their

      SOME EFFORT
      - Buy btw-verlegd in Germany or Belgium
      - Secure extra finance for additional long-term projects
      - Use assistant for communication + planning
      - List of entry + list of evaluation
      - Time-management + focus
      - Delegation of design
      - Risk management
      - Private relations
      - Stock management
      - community/neighbourhood-advice.
      - Knowledge improvement
      - Documentation of projects
      -

      DIFFICULT
      - Sourcing of projects: build a great work standard and attract right people to cooperate and grow organically, both as organization + as network
      - Production + finalising project
      - Savety
      - Procedures/manuals
      - Website
      - Focus
      - Position on quality product/expert

  19. I haven't taken the last 2 days to really think about this. I do have some ideas how I can optimize it better.

    Tomorrow I am going on vacation for 2 weeks. From the first week of December I will be ready again here in the WOMB .

  20. Day 5 - Difficult


    * Getting people ENGAGED in the courses and to have them actually FINISH the course and get results

    -> Get the system to notify me when someone finishes a module. Send them a (personal or automated) congratulations email
    -> Get the system to notify me when someone has NOT been active for a certain period. Send them a message asking them if they need help.
    -> Reward people who are very active in the Facebook community (like the 'star' system in WOMB , although no idea yet how to do this)
    -> Create a certificate that they can download when they finish a course (maybe also a personal card)

    * I have 4 bigger courses and 2 small ones. Smaller ones are easier to sell, so could create some more

    -> Create a leadmagnet for each of the 4 big courses (2 already created)
    -> Create a mini-course for each of the big courses
    -> Make an upsell to the the mini-course on the thank you page of the free lead magnet

    * Team Training with horses. I did some of them in the past for a few big companies (eg Rabobank and Nike International). The stable my horses are at is a 5-star facility to perfect location for team training/leadership skills with horses.
I'm certified in EAD (Equine Assisted Development).
    -> Register domain http://www.trainingencoachingmetpaarden.nl
    -> Create website
    -> Make a list (and then contact) training companies (like ITIP and de Baak) and make proposal how team training with horses can be part of their company trainings (tips welcome)
    -> Activate LinkedIn and post about teamtraining with horses
    -> Approach HR managers

    * Life clinics. Did lots of them abroad, they were quite successful. Did only 1 this year in NL and had 50 people attend. Most of it has been filmed, but I haven’t created a ‘replay’ from this (could be just another course).
    -> Plan quarterly life clinics. Instead of asking € 35 to attend, say that it is FREE. They just need to pay € 35 for facility, chairs, sound, lunch…. Wonder who gave me that idea.

  21. Day 5 – Make a plan how to kaizen all the items on your “difficult to optimize” list and schedule the actions in your agenda.

    list difficult to optimize:
    - events (marketing) for parents: do local research in schools and kindergarten about actuual needs
    - invite people for a special education occasion: organizing VIP lunches
    - quality video s in whats app promoting events
    - special occasions (promotion and marketing)
    - to meet therapists in town (via Linked in ea)and talk about how we can cooperate
    - work on my network with therapists in town (160.000 inhabitants) to get clients
    - to meet teammanagers (via Linked in) in town willing to educate employees and prevent stress.
    - network through teammanagers to give workshops Relax no stress.
    - optimize time management with agenda en delegating.

  22. Day 5
    difficult to optimize. (I find it difficult)
    make smaler products
    timemanagement
    Take leadership

    Like for the WHOMP I had to block time. I have to do more of that. Bok time for the different tasks. (so special tasks on special moments in the week)
    So its time management where I have to take leadership

  23. Day 5. Plan regarding Hard
    • social media marketing --> part of my new marketing mix, to start as of 2023
    • get creative again --> clear my head, create time and “alone space” for this, aim to be “back” here by Q2 2023
    • personal branding, be out there --> needs a strategy/thought/vision, part of the re-calibration retreat
    • deals with partners --> aiming for extending with 1 partner before end of this year, starting with a new one per 2023, while yet more new ones are possible but no prio

  24. WEEK 22 DAY 5 - plan the difficult
    Make a plan how to kaizen all the items on your “difficult to optimize” list and schedule the actions in your agenda.

    Difficult to optimize
    2. manage my activities and prioritize them daily

    Step 1. This weekend I make a list of everything I need and want to do.
    Step 2. I put this list next to my philosophy of life. I'm going to delete anything that doesn't fit this philosophy.
    Step 3. I prioritize.
    Step 4. I divide my week into focus blocks (leaving space for relaxation).
    Step 5. I schedule the remaining actions in those blocks.
    Step 6. I schedule an evaluation moment every Monday.
    Step 7. I celebrate what I've done every week on Saturday or Sunday.

    >> I am going to OPTIMIZE what KINDA works in my business. <<

  25. Day 5 A plan to kaizen the “difficult to optimize”

    - The website had some results (selling cardset) but need to be improved
    Our website is ok, but attracts little to no new customers. Except for the set of cards.
    In Q1 of 2023 we want to upgrade the website and also bring together a number of different parts/products on one website.
    It will be important to look for the simple modifications we can make on our website to generate more income/traffic.

    - Golden Ticket in the cardset. People could use the golden ticket to get a number of free items, including a book and coaching session
    We have sold more than 150 copies of our set of cards. Within this set there is a golden ticket for the book and a coachingssession. The only thing the buyer has to do is register on our website via a QR-code. Less than 20% did register.
    I want to get in touch with some customers who have not registered to ask them what has been holding them back. We will also send extra mailings to remind people about the golden ticket.

    1. I think getting in touch with them is a great idea.

      Also to ‘follow up’ - although late- to the ones that we send it to but did not react and hear their thoughts could be an improvement- now I think of it.

  26. Day 5, all part with Kaizen:

    Difficult:
    New houses/new products.
    Proces: We are working on a new website, for rental-management. That makes it easier, we can add a download-mailinglist-send few mails-phonecall.
    Product: 2 weeks ago we order a new contract. I hope this will make it easier to let it sign.
    People: One employe like to work at home, but does not work good enough. I need her her on the office, at least half of her workingtime.
    ------------------------------------------------------------------------------------------------------------------------------------------------
    Some effort:
    - Content.
    Proces: we produce less, that must be more.
    Product: is good.
    People: is good, because we also use freelancers
    - Website.
    Proces: We must on regular basic improve our websites, for now it is too much ad hoc. Product: Both websites need more CTA. People: Good, work very fast, clever and efficient.
    - Soc. Media.
    Proces: We produce too less.
    Product: Can be much better.
    People: Basic knowledge can be improved, more trainings. Start with marketing on Linkedin and Youtube
    --------------------------------------------------------------------------------------------------------------
    Easy:
    - Customer service.
    Proces: Works very well, but a bit more automation
    Product: I think we deliver very good customer service.
    People: We have an A team. Next month a new lady.
    - Booking software
    Proces: Works very well, but a bit more automation. The new features are not used all.
    Product: Yes, that is very good now. We improved a lot during the Covid period.
    People: We have an A team. Next month a new lady.

    - Mailings, marketing.
    Proces: Our content calender can be better. We have scheduled already a date, to make a very good one for 2023.
    Product: I think the mailings are good. But the marketing can better.
    People: Also for this an A-Team, including 2 freelancers.

  27. Day 4: Difficult:

    New houses/new products. That is absolutely difficult and so necessary. This needs time, at least for the invidual houseowners.

  28. Day 3, some effort:

    - Content
    - Website
    - Soc. Media

    For all this parts we need some extra training, not a lot. Most part is functione very well. And also a new website in Eng.
    We like to start with marketing on Linkedin and Youtube, that is new and needs some study.

  29. Day 2, Easy

    - Customer service
    - Booking software
    - Mailings, marketing

    All this needs some time. We can improve all parts very easy. But we also need some extra training.
    We get a new employe(again:) per 1th of December, and we all are loking forward to it.

  30. Day 1, the list:
    - New houses(products)
    - Customer service
    - Booking software
    - Content
    - Website
    - Soc. Media
    - Mailings, marketing

    mailbox
    Personal training

  31. Day 5
    Difficult tot optimize:

    Start marketing on Linkedin en youtube and it will take me thinking time to develope it with all the information I got out of the WOMB and Consious Entrepreneur

    I made a page on Linkedin and started posting there. During the the Christmas Holliday I will decide on what direction I want to be as for posting on what part of my business ( CF and EF or working with childeren, or explaining games related to CF and EF)

  32. Day 5 18-11-2022

    — Make a plan to kaize all the items on your "difficult to optimize" list and schedule the actions in your calendar.

    2. YouTube
    I was shocked by the number of subscribers I have 24! Most are not public and could potentially be spam. Recently 2 have been added. The video I made as an assignment for the WOMB is doing much better than the other videos. Reason enough to optimize this.

    The most important thing is to hold the attention and move towards a climax with the result that it is as concrete as possible.
    Schedule a set day to create videos that connect to the 14 blogs every Wednesday morning from 9am to 10am.

    3. Book presentation.
    I have a short line to the mayor of Gorinchem, who is the ambassador of Gorinchem in dialogue, and I want to offer her a copy with a press release.
    I would like to refer to my book for the enormous opportunity that I have been given because the Brabant Aquademie has invited me as a speaker.
    Notify the local media when the book is available with a press release.

    4. Prepare network meetings
    I will think about this in January 2023, taking the spin off from the book presentation.

    5. Free coaching sessions as an opt-in.
    In January 2023 I will optimize this with Calendly and build it into the Youtube videos as a call to action.

  33. Day 4 - Some effort

    
* Re-use the Q&A videos in the members Facebook group.
    -> Have them transcribed. One of the course participants volunteered to transcribe the Q&A’s! She says it helps her to really learn from my answers. I will do monthly free coaching sessions with her in return. I can then re-use the Q&A transcript for blogs, FB posts or create a video about the question.


    * Affiliate/partnership

    - > I tried an affiliate with 1 person but didn’t pursue it. It did bring in some new clients.

    Make a list of people who have followed one of my courses and teach as well (have their own students). Offer commission if they sell my courses.
    Make a list of people I know who offer RELATED courses or products (eg horse food, horse massage therapists). Offer a free lead magnet for their clients

    Make a list of magazines that look for content. Write an article and offer freeby for their readers


    * referrals. 

    -> Set up a referral system. Let the system notify me when someone actually finishes a course. Celebrate, send them a note and ask for feedback and testimonial. Offer them a free mini-course for a friend. 

    -> Collect and organize all testimonials and nice comments that I received on FB, personal messages, in the group. For the really positive ones, ask them if they would share it on Google or FB testimonials.

  34. Day 4 A plan to kaizen the “requires some effort to optimize”

    - Webinars, did deliver some valuable contacts but very few clients
    We did some webinars in the past year. We did get positive reactions and feedback, but besides good contacts it did not deliver clients.
    For now we did decide not to give any webinars until early next year. Maybe there’s a possibility to give webinars as a new frontend to our new workshops. But before we gone launch that I want to discover what we can do better. For now I think the message was clear but too much content and our offer was not good enough. With that in mind I want to do a kaizen in January.

    - LinkedIn post on specific product (cardset) did work but other post didn’t bring in new clients (only interesting comments and some contacts).
    Besides all the posts on LinkedIn to show our expert position I want, in the near future, to post more posts about our set of cards and referrals about this set.
    And think about what actions we should take to get people from our posts more to the free frontend products.

  35. WEEK 22 DAY 4 - plan the ‘some effort’
    Make a plan how to kaizen all the items on your “requires some effort to optimize” list and schedule the actions in your agenda.

    Please share your plan and commitment in the comment box.

    3. express my philosophy in a non-compromising way
    - Formulate a first, concise description of my philosophy.
    - Talk to Marcel Dassen.
    - Share and discuss it with my buddies.
    - Choose a day in December 2022 and describe my philosophy in more detail on 1 A4.
    - Determine which parts I can substantiate in what way.
    - Collect sources for this substantiation.
    I will have this done by December 24, 2022.

    >> I am going to OPTIMIZE what KINDA works in my business. <<

  36. Day 5: difficult to improve, because I have not much knowledge of this all. I have to hire people who are specialists in this area. A plan for this I don't have at this time. It is useful to have this in view with the prospect of my new business start-up, though.
    - Difficult: whatsapp communication, email communication, website functionalities, processes, terms and conditions etcetera.

  37. Day 4: what requirer some effort:
    - website visit analysis, newsletter response analysis, update on the holiday regions, periodic conversations with holiday destination parties, periodic contact with our premium partners, accounting actions, private especially the housekeeping tasks: these are taks that I listed to rely upon by the time I really start with my new business. Therefore I will make this plan along the startperiod of my business.

  38. Day 3:
    - Easy to optimize: newsletters, facebook messages, instagram messages: my plan is to reorganise this by planning al the actions in advance, by calendering it.

  39. Day 2. The 3 lists: easy, some effort and difficult to optimize:
    - Easy:newsletters, facebook messages, instagram messages,
    - Some effort: website visit analysis, newsletter response analysis, update on the holiday regions, periodic conversations with holiday destination parties, periodic contact with our premium partners, accounting actions, private especially the housekeeping tasks.
    - Difficult: whatsapp communication, email communication, website functionalities, processes, terms and conditions etcetera.

  40. Day 1, what produces something in my company:newsletters,
    facebook messages, instagram messages, whatsapp communication, email communication, website visit analysis, newsletter response analysis, contact form response, website messages, update on the holiday regions, periodic conversations with holiday destination parties, periodic contact with our premium partners, accounting actions, website functionalities, processes, terms and conditions etcetera. In private especially the housekeeping tasks.

  41. Day 4

    Requires some effort to optimize:

    Still working on cleaning up in between when I have time and noticed it dos not work that well. So from now on I will plan to clean up everday just before the nightshift worker comes.

    The other things I finished 😉 feels good

  42. Day 4 17-11-2022

    — Make a plan to kaizen all the items on your "requires some effort to optimize" list and schedule the actions in your calendar.

    Blogging
    With ActiveCampaign it has become easier to schedule mailings. What I need is a schedule with topics and a fixed time to write the blogs:

    The 14 development points will be fourteen blogs that I will write according to the five-minute method.
    I will write the blogs every Friday at 1:15 pm with photos and then I will post them in ActiveCampaign before Tuesday 9:15 am. The call to action will be downloading the 10 most important development points with a feedback form on your own management, including a free development interview.

  43. Day 3 16-11-2022

    — Make a plan to kaize all the items on your "easily to optimize" list and schedule the actions in your calendar.

    At the start of each coaching journey I create a reminder that reminds me after four months to ask for a reference via LinkedIn and Google.

  44. Day 2: List divided in three effort categories.
    Easy to optimize:
    o Updating clients on progress by e-mails or weekly reports;
    o Filing e-mails, reports and articles;
    o Posting on social media;
    o Reporting about finished projects;
    o Scheduling daily activities;
    o Spend more time with family and friends.
    Requires some effort to optimize:
    o Giving presentations at symposia and workshops;
    o Updating website;
    o Storing and retrieving background (to refer to material);
    o Making project proposals;
    o Reserve more time for re-orientation of business activities;
    Difficult to optimize:
    o Arranging to give presentations at symposia and workshops;
    o Customer relations;
    o Selling educational programs;
    o Transforming knowledge material for double use;
    o Organising successful social media;

  45. Day 4. Plan regarding Requires some effort
    • simplify tech-setup --> get rid of url’s, stop or merge certain websites, migrate one delivery platform to a better one, etc – gradually over the next half year
    • be more decisive --> should be way easier (as it was for a long time) once my pathway is clearer again in a couple of weeks from now
    • use the content that I’ve bought --> browse it for lessons that I can use for myself, consider if/how to make a new product out of it
    • mobilize alumni --> first devise a way for continual marketing, then think of a good hook & offer for them in particular (perhaps a webinar just for them), mail them
    • use linkedin in better ways --> part of my new marketing mix, to start as of 2023
    • making use of well-proven marketing tricks --> part of my new marketing mix, to start as of 2023, already experimented with them – with good results
    • offer partial products --> discuss with my partners, organize it
    • live seminars: more engagement, examples, tips/tricks --> perhaps as of Q2 2023
    • create more smaller products --> has worked so far, but not much to my linking

  46. Day 1: A complete list of all the tactics, strategies, products, actions, people, etc… that produce some results in your business.
    • Making project proposals;
    • Updating clients on progress by e-mails or weekly reports;
    • Filing e-mails, reports and articles;
    • Customer relations;
    • Arranging to give presentations at symposia and workshops;
    • Giving presentations at symposia and workshops;
    • Selling educational programs;
    • Transforming knowledge material for double use;
    • Organising successful social media;
    • Posting on social media;
    • Updating website;
    • Reporting about finished projects;
    • Scheduling daily activities;
    • Storing and retrieving background (to refer to material);
    • Get involved in some networks (eg. Digitalisation of logistics);
    • Reserve more time for re-orientation of business activities;
    • Spend more time with family and friends.

  47. Day 2 15-11-2022

    – Divide your list from yesterday into 3 lists: easy to optimize, requires some effort to optimize, difficult to optimize.

    easy to optimize
    Getting references

    takes some effort to optimize
    Blogging

    difficult to optimize
    2. YouTube
    3. Book presentation.
    4. Prepare network meetings
    5. Free coaching sessions as an opt-in.

  48. Day 4
    This was my day 1 list.
    requires some effort to optimize,
    make smaler productsthe
    front-end product (working on a new one)
    my communication with the school
    be visible

    content making
    just started a new collaboration
    asking for help
    we are finding out what works (and doesn't)
    Keep my house decluttered
    recognize my habits
    use them
    create new ones

    language of my ideal clients
    the problems my ideal clients
    asking money
    Keep my house declutterd (like the rest in my life. The way you do one thing....)
    keep on going (planning new trainings...stay in line)

    Where I focus on for now is 'be visible' together with making content video's. Use and reuse them.
    Is planned

  49. Day 4 – Make a plan how to kaizen all the items on your “requires some effort to optimize” list and schedule the actions in your agenda.

    Kaizen list some effort to optimize:
    - workshops: working together with others sharing clients
    - reaching parents as clients: working together with parents
    - talk to parents I meet at school and invite them for an introductionevent
    - organize events with collegues-parents and promote activities and getting known as expert
    - find more ambassadors in my existing list and people I know
    - creating more network with client support (ambassadors).

  50. Day 3 – Make a plan how to kaizen all the items on your “easy to optimize” list and schedule the actions in your agenda.

    Kaizen easy to optimize:
    - Planning ahead
    - Taking time to think and use Idea Generator
    - Taking enough rest
    - develop interesting sessiondeals
    - inviting most likely to buy clients
    - plan to meet collegues in the field to share knowledge and search options for working together
    - optimize e-book at website (generating emails)
    - optimizing website
    - promote my practice on websites of profession-society and register of healthcare.
    - Brainstorm with collegue masseurs/trainers/coaches about marketing actions for sessions and workshops
    - ask clients spreading word of mouth
    - grow my emaillist
    - put flyers at public health locations.

  51. Day 4

    requires some effort to optimise.

    To optimise this online training it will facilitate you to get more information about your personal blueprint and it will also contain links to the platform that are connected with more explanation about the subject that you are working in right now

  52. Day 3
    Get the designer to redo all the archetypes in the training find a person who can restructure everything online and edit the text more related to the book

  53. KAIZEN, DAY 4
    Plan how to kaizen all the items on your “requires some effort to optimize” list

    * Journaling
    1. Dedicate a notebook for feedback analysis journaling
    2. Write why, vision, reflection, ideas from idea generator, conclusion, deadlines, results... EVERYTHING
    3. Compare result with original expected outcome and write next action/ commitment

    * Improve Laundry system
    1. Improve the system by asking family members their opinion on how to solve current problems
    2. Implement ideas
    3. Make it fun

    * Finances Review and redesign
    1. Make a list of all the expenses in the past two years
    2. categorize expenses
    3. Analyze what can be cut off
    4. Make a saving plan
    5. Use Idea generator to find ways to maximize current income and in the future generate more
    6. Check Business University (Financial Freedom) and implement advices/ strategies
    7. Evaluate and readjust

    * Use Anger Juicer on a daily basis
    1. Place Angel juicer on a table with wheels (where it can be SEEN)
    2. Include delicious juice recipes to make everyday with my daughter (as a morning activity)
    3. Use idea generator to come up with fun gamification rewards for all the family
    4. Journal about the benefits of drinking organic vegetable and fruit jiuce every morning

    In Business

    * Build up excitement through consistency
    1. Plan the events of coming year in advance: from vision to break it down
    2. Schedule these events and vlog about what is coming on a weekly basis
    3. Promote engagement through asking relevant questions
    4. Answer every single question/comment

    * Implement the Power of Moments principles
    1. Review the Power of Moments book and principles
    2. Use the Idea generator to implement them in the upcomimg events
    3. Use Feedback Analysis method to compare expected outcome to real outcome
    4. Ask their feedback and readjust
    5. Double Down what works
    6. Kaizen what kind of works
    7. Eliminate what does not work

    * Online classes
    1. Design a dance program from beginner to master
    2. Break it down in weekly online classes
    3. Schedule a paid online/live class
    4. Record it to upload it on YouTube channel
    5. When the blocs are ready, Sell a membership

  54. KAIZEN DAY 3,
    Plan how to kaizen all the items on my “easy to optimize” list

    1. Take 15 minutes every day to take time to think and use the Idea Generator for the question I need to solve that day
    2. Take 2 hours a week to plan activities, meals and important things ahead
    3. Plan a time to rest and for scattering (en espaniol: esparcimiento)

    In my Business
    * Provide constructive feedback and sincere compliments
    1. During the live lessons approach students and provide constructive feedback
    2. After a lesson make notes and share them with students

  55. KAIZEN DAY 2, 3 LISTS

    Easy to optimize

    * Planning ahead
    * Taking time to think and use Idea Generator
    * Take rest (sharpen the saw)

    * Provide constructive feedback and sincere compliments

    Requires some effort to optimize

    * Journaling
    * Improve Laundry system
    * Finances Review and redesign
    * Use Anger Juicer on a daily basis

    * Provide personal feedback to my dance students
    * Build up excitement through consistency
    * Implement the Power of Moments principles
    * Online classes

    Difficult to optimize

    * Implementation of financial strategy
    * Empower my daughter independence through Montessori spaces, materials, approaches, techniques

    * Keep my clients involved and engaged
    * Create healthy and "gezellig" group dynamics
    * Live lessons
    * Live workshops
    * Finding a new crew

  56. • Day 2 – Divide your list from yesterday into 3 lists: easy to optimize, requires some effort to optimize, difficult to optimize.

    Easy to kaizen
    • Health
    • Sending invoices
    • Flying early in the morning
    • WOMB

    Requires some effort
    • Follow up on calls and offers
    referrals

    Difficult to optimize
    • My garden
    • Money spending habits
    • Time management

    Day 3: how to optimize the easy list
    • Health: I can make the smoothie for both Niels and me and put mine in the fridge until 11. Not ideal, but better than eating and not doing IF. It gives me plenty of benefits.
    • Finding out HOW to do the invoices. Planned for Wednesday.
    • Flying early: I have a few options.
    • Make a deal with Max that he can have my car if he brings me to Schiphol. Make sure that he knows upfront when I am flying.
    • Drive to Amstelveen and find a proper parking place, close to a bus stop, and put the address in my notes.

  57. WEEK 22 DAY 3 - Plan the easy

    Emails via MailChimp
    - I will make a contentplan with a purpose in mind for my e-mails.
    - I establishment a clear purpose in the last week of november.
    - I estblish the topics first week of december.
    - I write al the e-mails in advance in december 2022 and january 2023.
    - I schedule them in Hootsuite

    >> I am going to OPTIMIZE what KINDA works in my business. <<

  58. WEEK 22 DAY 2 – Divide your list from yesterday into 3 lists

    Easy to optimize
    1. Emails via MailChimp

    Requires some effort to optimize
    3. express my philosophy in a non-compromising way

    Difficult to optimize
    2. manage my activities and prioritize them daily in a way that gives me peace of mind

    >> I am going to OPTIMIZE what KINDA works in my business. <<

  59. Day 3 A plan to kaizen the “easy to optimize”

    - Automated emails and follow up at download of “inkijkexemplaar” on website
    Next week I would like to go with Bas in 30 minutes to see why it is that this does not yield sufficient results. The easiest way out is to extend the automation with 1 or 2 emails, but I would like to look for a creative solution.

  60. Day 2 Divide list

    Easy
    - Automated emails and follow up at download of “inkijkexemplaar” on website

    Requres some effort
    - Webinars, did deliver some valuable contacts but very few clients
    - LinkedIn post on specific product (cardset) did work but other post didn’t bring in new clients (only interesting comments and some contacts).

    Difficult
    - The website had some results (selling cardset) but need to be improved
    - Golden Ticket in the cardset. People could use the golden ticket to get a number of free items, including a book and coaching session

  61. Day 1 List that produce some of the results
    - Webinars, did deliver some valuable contacts but very few clients
    - Automated emails and follow up at download of “inkijkexemplaar” on website
    - LinkedIn post on specific product (cardset) did work but other post didn’t bring in new clients (only interesting comments and some contacts).
    - The website had some results (selling cardset) but need to be improved
    - Golden Ticket in the cardset. People could use the golden ticket to get a number of free items, including a book and coaching session

  62. Day 2:

    Easy to optimize:
    Working in groups

    Requires some effort to optimize:
    I started to clean up my laptop and pc and get remove old papers I dont need anymore
    I cleaned up my closet and remove all the clothe that dont fit anymore and wicht I bougth but never
    Decided to not react on my whats app in the weekend on my business phone
    Not react anymore to mails in the weekend.

    Difficult to optimize:
    Start marketing on Linkedin en youtube and it will take me thinking time to develope it with all the information I got out of the WOMB and Consious Entrepreneur

  63. Day 3. Plan regarding Easy
    • more weekly detail planning, and stricter reverse engineering planning for quarterly ambitions --> pick this up again once plan for next period is clearer (before the end of the year)
    • clean-up sessions (desk, files/laptop, mails/accounts, etc), to stay more organized --> set as fixed task monthly in the agenda on Fridays
    • better referral incentives --> think out how to incorporate this in/around my products, and in my approach of clients (move to Q2 next year)
    • reuse and leveraged use of already-made content --> incorporate this in my new marketing approach, to start as of 2023
    • webinars & automating the lead generation for that --> part of my new marketing approach, to start as of 2023

  64. Day 3 - Easy to implement

    * Re-use some of my videos. I have so many great videos, so I don’t need to make all new ones for my YouTube channel.
    -> I have been going through several of my videos. Which one kind of answers a question and can I re-use on YouTube? Posted a video yesterday that I recorded 6 months ago, just added a thumbnail, sent a message to my email list that a new free video is available that answers this question. Within 24 hours almost 200 views. Will create a list of re-usable videos.

    * I don’t have high heeled shoes, but I do have a lot of riding pants, riding shoes and riding jackets. Also other horse stuff I have plenty of. Time to clean up and STOP BUYING!
    -> As I mentioned before, this doesn't require much physical effort, it's all a mental decision! I'm still in the process of cleaning up. Have several bags and boxes that can go to 2nd hand shop.

    * SIMPLIFY my LIFE! Not only buying things, but also buying online courses. STOP IT!

    -> Another mental decision. Started making a list of all online programs that I bought. I cannot believe the money I spent on courses that I haven't even started!!

  65. Day 2 - List


    Easy

    * Re-use some of my videos. I have so many great videos, so I don’t need to make all new ones for my YouTube channel.
    * I don’t have high heeled shoes, but I do have a lot of riding pants, riding shoes and riding jackets. Also other horse stuff I have plenty of. Time to clean up and STOP BUYING!
    * SIMPLIFY my LIFE! Not only buying things, but also buying online courses. STOP IT!


    Some effort

    * Re-use the Q&A videos in the members Facebook group. Have them transcribed, use the text for blogs or create a video about the question
    * Affiliate/partnership. Tried this but didn’t pursue it. It did bring in some new clients.

    * referrals. Best way to get new clients! But I’m not actively asking for it.

    * Surveys/feedback/testimonials. Received a few really beautiful testimonials on FB, but again, not actively asking for it.



    Difficult

    * Getting people ENGAGED in the courses and to have them actually FINISH the course and get results

    * I have 4 bigger courses and 2 small ones. Smaller ones are easier to sell, so could create some more

    * Team Training with horses. I did some of them in the past for a few big companies (eg Rabobank and Nike International). The stable my horses are at is a 5-star facility to perfect location for team training/leadership skills with horses.

    * Life clinics. Did lots of them abroad, they were quite successful. Did only 1 this year in NL and had 50 people attend. Most of it has been filmed, but I haven’t created a ‘replay’ from this (could be just another course). I also wonder what would happen if, instead of asking € 35 to attend, I would say that it is FREE. They just need to pay € 35 for facility, chairs, sound, lunch…. Wonder who gave me that idea.

  66. Day 1 and 2. Make a list of some results and divide it into 3 lists of how difficult it will be to optimize.

    I realised that some of the items on the list hurt enough that I already found solutions over the past weeks. So there is also a solved list.
    Solved:
    WOMB accountability
    - We changed the format and time a little bit. And it is supporting me way more. I will suggest my group to keep on working together on our books after the WOMB .
    Scheduling
    - Also pretty much solved with child care on the way and new agreements at home.

    easy
    Plusbus work

    medium
    Sending newsletters
    Opt-in programs
    Basisprogramma

    hard
    Template websites for B clients.
    Custom work for B clients.
    Website accelerator
    Coach academy support hub

  67. Day 3

    easy to optimize,
    re-use material

    Tomorrow I planeed already to make video's (and I have 'old' videos which my plan was to use for a online training there is a change of plans so have to look if those videos are fitting for reuse.)
    The new video's are planned for frontend and YouTube.
    Maby also for soc media and during trainings or information evenings

  68. Day 1:
    Kinda works:
    - Old newsletter
    - Direct mail
    - Webshop
    - Brochures
    - Pure promotional video
    - Personal help
    - Via-via

    Day 2:
    Optimise:
    EASY: none
    SOME EFFORT: Newsletter (new version gets more and more succes), promotional video, webshop
    DIFFICULT: direct mail, brochures, personal help, via-via

    Day 3:
    No easy ...

    Day 4, some efforts:
    - Keeping track of the numbers/results of the new newsletter every week
    - I'm going to stop with promotional video's. A personal demovideo without the intention to sell, had more sales than a previous promovideo
    - Webshop: new internal product filters scheduled for the next update at the end of this month

    Day 5, difficult:
    - Direct mail, brochures: I will stop using that. Too much effort, too expensive.
    - Personal help: clear guidelines on how I provide personal help with electronics will make sure it becomes a product and something expected for free.
    - Via-via: ask for a referral each time.

  69. Day 2 (and part of 3,4, 5)

    Easy to optimize
    - Request a free giveaway: weekly menu FODMAP -> advertising via Facebook, Google. Making more free giveaways. Cooperate with business people in the same area so she/he can send my free giveaway to their audience and I can send their free giveaway to my audience
    - Write on social media, blogs, emails that a new webinar/training is coming. Make an agenda on my website. And on every mail I put an agenda with the coming trainings and events.

    Requires effort to optimize
    - Posting on social media such as Facebook page, Facebook stories, instagram page, instagram stories, Pinterest boards, you tube video -> could be better, more structured, neater -> hired a new VA who will do this from this week forward
    - Mails in the funnel with a range of low-priced products -> more mails, have mails improved myself. I can also hire a specialist who will give me advice about more conversion in my funnel.
    - End of funnel offer online program -> idem: a specialist look at this. And for the prospects who are interested I can send a personal note (voicenote, video, mail)
    - Post reviews in blogs, in emails, at the checkout page of a product -> collect reviews (I'm working on it) -> ask for more reviews and post on the website, socials, emails etc
    - Ebooks for dietitians -> I personally like these ebooks very much so I think I need a separate dietician list and let them know more about all the products I have especially for them (webinars, training courses, ebooks)

    Difficult to optimize
    - Webinars on demand -> maybe make more promo or run it as if given live. And create new webinars anyway and perhaps also create webinars in a different way (shorter, more text, more interaction, etc.)

  70. >> I am going to OPTIMIZE what KINDA works in my business<<

    WEEK 22 / Day 2 – These are my 3 lists - easy to optimize, requires some effort to optimize, requires intensive effort to optimize – based on my list from yesterday:

    EASY TO OPTIMIZE

     My What
     My co-host (Forest House)
     My cleaning help (Garden house)
     The manner in which the Garden house is being cleaned
     My accountant
     My personalized walks on Strava
     The check-in procedures Garden House
     The Heartbeat based on which I WOMB
     The referrals system
     The feedback given

    REQUIRES SOME EFFORT TO OPTIMIZE

     My Why
     The cleaning crew (Forest house)
     The manner in which the Forest house is being cleaned
     The sightseeing guide at the Garden House
     The sightseeing guide at the Forest House
     The breakfast
     My administration – how to get a healthy grip
     The check-in procedures Forest House
     The automation of messages to my/our customers
     The conversion rate of prospects on the Airbnb platform for the Forest House – is linked to my marketing campaign
     Business set-up (ZZP, B.V. (OptimizePeople & HappyHomes) or Maatschap (Forest House)
     The delegation of all activities which I do not like to do myself and which cost so much energy and work
     My time management
     My finances – split my companies; get rid of the last expensive obligation (private leasecar + apartment in DK)
     Create more rooms for rent
     Prepare my whole house for rent
     Range of personalised services and products offered
     Unique Selling Point Garden House
     Unique Selling Point Forest House
     Unique Selling Point additional rooms

    REQUIRES INTENSIVE EFFORT DIFFICULT TO OPTIMIZE

     My content
     My online appearance on social media
     My expert position
     My marketing
     My priorities (I focus 100% on my time and material assignment)
     My Outsourcing partners (cleaning, check-in Forest House, maintenance Forest House)
     The conversion rate of prospects on the Airbnb platform for the Forest House
     Business set-up (ZZP, B.V. (OptimizePeople & HappyHomes) or Maatschap (Forest House)
     The delegation of all activities which I do not like to do myself and which cost so much energy and work
     My habits (heatbeat, prioritize, socializing, life-work balance)
     The Airbnb Services
     The conversion rate of prospects on the Airbnb platform for the Forest House – is linked to my marketing campaign
     Business set-up (ZZP, B.V. (OptimizePeople & HappyHomes) or Maatschap (Forest House)
     The delegation of all activities which I do not like to do myself and which cost so much energy and work
     My finances – split my companies; get rid of the last expensive obligation (private leasecar + apartment in DK)
     Airbnb community Leader to claim my expert position
     The Airbnb Services
     Range of personalised services and products offered
     My online training on Airbnb-hosting