This lesson is NOT optional!
You’ve worked hard at collecting all the pieces to become known as an expert in your field… Well done!
In the coming two weeks of the Working ON My Business program, you’re going to actually put the message out into the world… “This is ME, and this is what it means for YOU!”
Do NOT skip or postpone this week’s assignment!
I will be there for you during the Hot Seat session to help you fine-tune your message, until it shines…
So this week, you’re going to create your POSITIONING STATEMENT.
Let’s start with your MINDSET…
STOP EVERYTHING YOU DO for 27 minutes and watch this video…
Set your GOAL for this week…
Here’s a great goal for you:
I am going to create my positioning statement by answering the 4 positioning questions.
How’s that for a 5-day challenge?
Choose the STRATEGY you will use…
Here is the 5-step process you could follow in order to demonstrate your expertise in a LIVE Q&A session:
- Answer the WHO question;
- Answer the first WHY question;
- Answer the second WHY question;
- Answer the WHERE question;
- Put it all together.
PLAN your actions in your agenda…
Your next step is to physically plan this process in your agenda.
Plan to invest 10-15 minutes EVERY DAY in the coming 5 days to follow the process above.
Today will take a little longer, as you MUST watch the video above (27 minutes). However, answering the WHO question shouldn’t take you more than a minute or two… So, grab a cup of your favorite drink… and do the right thing… Watch that video!
Now it’s time to IMPLEMENT…
Take 10-15 minutes, right now, and…
- Day 1 – Watch the positioning video and answer the WHO question in the comments below;
- Day 2 – Answer the first WHY question starting your answer with the words “I BELIEVE…” or “WE BELIEVE” – no other words can start your answer.
Make sure to post your answer, exactly as you’d say it, in the comments below.
(If you’re not sure how to answer that question – go back to the video of yesterday);
- Day 3 – Answer the second WHY question – making sure you’re not becoming ‘like everyone else’… it’s your own personal journey that allows you to answer this question.
Make sure to post your answer, exactly as you’d say it, in the comments below.
(If you’re not sure how to answer that question – go back to the video of day 1);
- Day 4 – Answer the WHERE question – this one might be tough… Give it a fair try… We will spend the next whole week on answering it even better…
Make sure to post your answer, as rough as you have it, in the comments below.
(If you’re not sure how to answer that question – go back to the video of day 1);
- Day 5 – Put it all together.
Choose if you want to change your website’s About Me page to your new positioning statement, and/or your LinkedIn profile, and/or create an About Me video…Then make it happen, and post the link(s) in the comments below.
Each day share with us in the comment box your ideas, actions and results.
My commitment to you…
- I’m looking forward to read your process and ideas below;
- I will be there for you on Wednesday to support you with any question, challenge or setback you encounter;
- I’m looking forward to celebrate your progress and results on Friday (I’m curious to hear the goal(s) and plan you’ll come up with).
Live fully, stay awesome,
Nisandeh
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Week 17 - Day 4 of 5
Where?
I want to create a large network of conscious public leaders for officials and executives of government organizations. Civil servants who realize that they work in government organizations where their role is to serve democracy, but are not themselves. Do not engage in politics themselves, but stand for their best advice, for the best implementation at the service of the inhabitants and for the best management: guidance and attention for their officials, civil servants.
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Week 17 - Day 3 of 5
Why?
I have been working at and for the municipal government for 25 years now.
As a manager and director (municipal secretary) with ultimate responsibility, I have worked for 18 mayors, 10 councils of mayor and aldermen and more than 30 aldermen.
I have fulfilled these leadership roles at 10 municipalities and 3 large joint ventures of municipalities.
I was often successful and I also had my failure experiences, which made me better at my profession.
I know how to simplify things and make them manageable in complex administrative environments and social tasks.
I like to teach, train and transfer my knowledge and experience to directors, executives and young professionals.
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Week 17 - Day 2 of 5
Why?
I believe that leaders of public organizations should be trustworthy and be the best leaders. They take their responsibility to give the best guidance and attention to the civil servants or public professionals to provide excellent service to every citizen and not to waste tax money. Therefore, leaders of public organizations (administratively complex organizations) should proudly and confidently take their place/position and play all-in.
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Week 17 - Day 1 of 5
Who?
I help (future or starting) executives, directors and city secretaries to be the best manager / leaders for their organization or organizational unit. In such a way that they are able to fulfill their leadership potential (talent).
These men and women, ages 35-50, struggle with their false modesty. They are shy and insecure about their current role towards colleges of mayor and aldermen. They want to move more easily and comfortably in politically/administratively complex contexts. They want to lift their public leadership to a higher level and remain authentic (working) from their role.
They don't automatically rely on their leadership talents and don't fulfill their potential (or at least not fully).
They need new handling repertoire, skill and confidence. Or they need help to realize collective leadership and cooperation between their civil servants, employees, public professionals with their management.
181 comments
Day 5 – Put it all together
The Who, the why, the second why and the where put together...
https://www.dithabonita.nl/ditha-bonita/
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Day 4 – Answer the WHERE question
Where do I want to go. Or where do I want to take people?
I want to show people how easy, how much fun and how necessary it is to be more conscious about sustainability. It is easier than you think. I will not do so by pointing fingers or by making people feel guilty. I stay positive, because every step is important. Babysteps, one step at a time. It is a journey and every person decides how fast he/she will go. There is no end to this journey, there is only the first step and then staying on track. So where do I want to go? Forward.
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Day 3 – Answer the second WHY question
Why am I qualified? I have been an entrepreneur since 1990, over 32 years now. I have had and still have multiple businesses in different industries. I am not saying I know everything, but I know a lot. I have a lot of experience. Good and bad. I know succes does not come overnight. I have learned a lot and I am still learning. Every day. Because I believe in a life long learning. I have had many ups, but also a lot of downs. I has allowed me to grow as a person and as an entrepreneur. I have always been interested in a sustainable and conscious, healthy life. I love reading about it, I love watching documentaries and talking to and learning from people. Experts or not.
181 comments
Day 2 – Answer the first WHY question
I believe it is really important to live more sustainably. But since there is a lot of attention now for sustainability, there is also a lot of greenwashing which makes it for customers more difficult to decide who is genuine and who is not.
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Day 1 – Answer the WHO question
Who do I want to help? I want to help people that want to live (more) sustainably. I want to make their (sustainable) life more easy.
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Week 17 - Day 3 of 5 Why? I have been working for and for the municipal government for 25 years now. As a manager and director (municipal secretary) with ultimate responsibility, I have worked for 18 mayors, 10 councils of mayor and aldermen and more than 30 aldermen. I have fulfilled these leadership roles at 10 municipalities and 3 large joint ventures of municipalities. I was often successful and also had my failure experiences, which made me better at my profession. I know how to simplify things and make them manageable in complex administrative environments and social tasks. I love to teach, train and transfer my knowledge and experience to directors, executives and young professionals.
129 comments
Week 17 - Day 2 of 5 Why? I believe that leaders of public organizations should be trustworthy and the best leaders. They take their responsibility to give the best guidance and attention to the civil servants or public professionals to provide excellent service to every citizen and not to waste tax money. Therefore, leaders of public organizations (administratively complex organizations) should proudly and confidently take their place/position and play all-in.
129 comments
Week 17 - Day 1 of 5 Who? I help (future or starting) managers, directors and municipal secretaries to be the best manager for their organization or organizational unit. Such that they are able to fulfill their leadership potential (talent). These men and women, ages 35-50, struggle with their false modesty. They are shy and insecure about their current role towards colleges of mayor and aldermen. They want to move more easily and comfortably in politically/administratively complex contexts. They want to lift their public leadership to a higher level and remain authentic (working) from their role. They don't automatically rely on their leadership talents and don't fulfill their potential (or at least not fully). They need new handling repertoire, skill and confidence. Or they need help to realize collective leadership and cooperation between their civil servants, employees, public professionals with their management.
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FINAL day.
Adapted the about us page (Dutch):
https://www.alfaparts.be/apvewp/over-ons/
409 comments
All together
Who do I want to help: Parents (with family communication)
Why I do believe a nice world starts at home. I believe everything we are, do, think, want, value as a parent comes together in the way we talk to our kids. I believe it has no added value on key on doing what doesn't work in the communication with your kids I do believe that parents who educate themselves in family communication become above average since our only school is that we are raised ourself.
Why me? I worked with families for 30 years, specially with parents. And I love it! I raised 3 kids and Now it’s time to pass on all the information families can help to live a harmonious and joyfull life.
Why me? I worked with families for 30 years, specially with parents. I raised 3 kids Now it’s time to pass on all the information families can help to live a harmonious and joyfull life.
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Day 5
I discoverd that almost the exact text is already on my website.
https://www.leerdenken.nl/over-ons/
The only thing missing was the part about making the parents happy and the child more happy about learning in school so I added it.
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Day 4:
Where to take theme:
I will make sure that the family moments will be more in peace and that the struggle from the parents and childeren reagarding school stops and that the child can developpe there full potentional and the teacher will be more relaxed.
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Day 3 the second WHY:
I have over more then 25.000 ours of observation and working experience with parents and childeren beeing High Gifted.
There is almost no problem whether it be within the family or with regard to school that I have not already experience.
And in case there is a problem that I don't know, I have a very knowledgeable network that I can fall back on
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Day 5 - All together
I help women entrepreneurs who are not yet making a living from their business and feel overwhelmed with their multiple responsibilities of work and family.
I believe that life is too short to not do what you love, and that a busy work and family life is not an excuse for a thriving business. Don’t give up on your dream because the world needs your talent!
As a full time working mother with a side hustle I know how hard the pressure to “do it all” can feel .
Over the years I have developed an organization and productivity method that has allowed me and dozens of women to grow a business while still working in corporate and being present at home.
I have a talent for creating step by step methodologies that are easy to follow and feel simple and joyful and I am passionate about self care at body, mind and soul levels.
Let me take you to building a lifestyle you adore, to experiencing every day a feeling of flow, to implementing simplified processes and exciting projects that will grow your business and transform it into the ideal model according to your dreams and desires.
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Day 4 WHERE to take them
To a lifestyle they adore, to experiencing every day a feeling of flow, to having simplified processes and implementing exciting projects that grow their business and transform it into the ideal model according to their personal preferences and desires.
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Day 3 WHY - me
As a full time working mother with a side hustle I know how hard the pressure to “do it all” could feel .
Over the years I have developed an organization and productivity method that has allowed me and dozens of women to grow a business while still working in corporate and being present at home.
I have a talent for creating step by step methodologies that are easy to follow and feel simple and joyful and I am passionate about self care at body, mind and soul levels.
181 comments
Day 5 putting it together
Ok new try, without WHAT as you suggested Nisandeh....
1. Who I want to help: Managers and professionals facing surmenage and burnout .
2. first WHY? I belief that it is possible to keep managers and professionals more healthy and vital and prevent surmenage and burn out. I belief that it is possible to change people s stresscoping strategies and the copingstrategies in the organizations. I belief that it is possible to create vital and safe working environments for people. And I belief that companies are mostly helped by investing in vital and safe working-teams, because I belief that a lot of money can be saved, money that is now being spend on illness days and sickness. And I belief that if companies act on this that a lot of pain and stress professionals go through can be prevented.
3. My second WHY : why am I qualified? I have been working 30 years in organizations and companies and did that in all sorts of working environments and teams. In poisonous environments I have seen a lot of professionals getting burned out. As a result, the organizations have to pay the illness days, the replacing and the sick personnel at home who were at even greater healthrisk. I have experienced burned out myself when I was a projectmanager and I have learned a lot from that situation. It even motivated me to get educated and certificated in stressreleasemethods and tools like communication-techniques, Non violent communication, feedback, counseling, mindfullness, massage techniques, psycho-fysical integration methods like Trager approach, breathingtechniques, maintenacce of a healthy vital teams, intervisionmethods for teams, training- and coaching techniques. And this all has resulted in my proven personal method and toolkit to prevent burn out in teams.
4. – Answer the WHERE question – WHERE will I take you as a client?
My mission is: creating healthy and vital workteams in companies and organisations, meaning that managers in such a company will work with healthy and vital teams, where open communication and feeling safe at the working place is the standard and where teammanagers and professionals love to work because of the good atmosphere and the fact that there is company money available that can be put in their personal education and growth and vitality at work and also in daily balance at work and at home. Because there is a very low sicknessrate. And if you are a burned out teammanager or professional in such a company, you will get help in getting healthy and vital again, knowing who you are, what you need to keep your balance and what you can do and what you want and need in work.
I will change my ABOUT ME on my new website connected to my coming expertbook. This website action will be done before 1 th of november.
139 comments
Day 4
Where?
I bring them to the expert-positioning they want to have.
They are able to state a clear and magnetic message,
they have a great offer and know their target audience,
the offer a exiting customer journey and they are able to market ans sell with ease.
576 comments
@cornelia.... the same for you as for Machiel... this is sparkling to nobody.... if I read your "where do you take me", I need to feel an urge that I need you for that, because I want to be there!
Something like....
You can stop trying to be someone you're not. You are a unique, beautiful, mesmerizing creature, who effortlessly attracts her ideal clients. You know who you are, and you're proud of yourself. You are showing all of you, your authenticity is your brand. You dare to stand for who you are, because that IS who you are, and you know it. No need to hide your needs and wants under a layer of "this is how it should be done". Dare to step up, girl. Put on your crown and REIGN. Your authenticity is your power.
There. I wrote it for women, hope that's ok. But please find that passion in yourself and dare to blast it out, woman. This is so not you... BRAG! take your ideal client, multiply her results, and that is what you should show the world where you can take them! Screw customer journeys... you want PASSION. And believe me... if you find out where you are going to take these women, you also suddenly know perfectly well what to do, and you will get them there.
Sorry if I was blunt..., I think you needed it:)
PS I do believe in customer journeys, but its just a means to an end.
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WHERE am I going/ WHERE am I taking you?
"If you had to identify, in one word, the reason why the human race has not achieved its full potential, the word would be "meetings".
This sentence might make you think that meetings are a bad thing. The truth is... meetings are just meetings. A meeting is a tool, like a hammer. A hammer that you can use to build a house, or to kill someone. It doesn't make the hammer good nor bad.
The same goes for meetings. Depending on how it's used, it's valuable, or destructive.
Meetings can kill teams. And it can build teams.
Our way of working changes. One day we started to go to offices and factories together, where we worked together. Then we started to work together with people in other offices, in other places. Via phone lines, conference calls, but it was only a tiny part of our time- we mostly worked with our colleagues in the same place. And suddenly we can't travel anymore, and are forced to work from home, alone. It changes our perspective on the way we work. And we find out the incredible advantages of being able to plan our own time, being free to integrate working and private life in a way that fits us, without delivering less quality- on the contrary: we deliver more quality and quantity... the world is suddenly flexible and open!
Nobody knows for how long this situation will last until we get into the next phase. But this I do know. Remote working is here to stay. And that brings a challenge. We people need connection the way we need oxygen. We DIE without the feeling of belonging, without our relationships, connecting with people with a similar goal.
If we want remote working to work, we need to find ways to bring back the connection and feeling of belonging that diminished while working remote.
One way can be live meetings- teambuilding days or collective parties.
The other way, I believe, is much more important. To establish connection and feeling of belonging in the day-to-day business. In the moments that you are anyway meeting each other.
Here's where you can choose to use your meeting as an effective, valuable and building tool. I don't believe that meetings kill your work. I believe we never used it in the right way- and we never did, also not when we did them live. But there we had the glue surrounding it where we connected and belonged.
Find ways to connect in the times that you see each other. In meetings, during the day in a chat channel, having an online coffee together, or whatever works for you. Build your loyal and connected team during the daily work, not just with the yearly teambuilding.
Your team will be thriving, working independently, on a mutual goal, feeing mutually responsible, feeling connected in striving for the best results, and feeling part of a whole, where they can add their uniqueness, their qualities, their skills. Each in their own way. No matter where they are... because location is irrelevant.
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Brilliant. I love it…
(Losing a bit of steam, though, in the last 3 paragraphs…)
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We discussed this as buddies this morning and agreed that we would share the Dutch version here, incorporating the feedback from each other. For those who do not master the Dutch language, I have also added the English translation.
Als trainer en coach help ik specialisten in hun ontwikkeling naar manager. Waar ik voor sta is het verbinden van de manager met zijn team waarbij ze authentiek en effectief mogen zijn. Een leider die zichzelf en zijn medewerkers door en door kent en het vermogen heeft om samen het beste uit elkaar te halen. Door medewerkers boven zichzelf te laten uitgroeien waarbij ze diep verbonden blijven met de andere teamleden, ontwikkelt zich een manager tot een leider die boven zichzelf uitgroeit.
Dit gevoel heb ik zelf ervaren en vormde een keerpunt in mijn leven. Met 34 jaar trainde ik als handbaltrainer lastige en vervelende pubers tussen de leeftijd van 14 en 16 jaar. Ze konden geen bal vangen en na twee jaar gingen zij voor elkaar door het vuur en werden tweede in de provinciale klasse. Dit raakte me zo dat ik deze invloed had op anderen terwijl mijn vader tegen mij mijn hele leven lang had gezegd dat ik niemand ben en niets kan. Ik leerde als kind al om het onvoorspelbare gedrag te voorspellen van mijn vader waardoor ik strategisch ging denken en handelen en een uniek talent ontwikkelde: Binnen een half uur ontdek ik wat iemand het meest belemmert.
Ik werd zelf een specialist in communicatie en ontwikkelde mij tot leidinggevende en ik had geen idee van wat er van mij werd verwacht als leidinggevende. Ik verloor het plezier in mijn baan en besloot om trainer en coach te worden en slaagde als beste van alle cursisten.
Je beleeft zoveel meer plezier in het leidinggeven als je maximaal investeert in de relatie met jouw medewerkers. We zijn namelijk een groepsdier, teamplayers, omdat we sinds ons bestaan alleen konden overleven als groep. Het zit in onze genen om emotioneel met elkaar te kunnen verbinden.
Door de snelheid waarmee onze omgeving veranderde, zijn de waarden die ons als team verbinden onder druk komen te staan. Hierdoor vervormen mensen in hun gedrag en raken ze verwijderd van zichzelf en gaan ze uit verbinding met anderen. Doordat ik managers hun dominante kern laat ontdekken krijgen ze richting in wat zij als manager belangrijk vinden, goed in zijn en wat ze leuk vinden. Ze ontwikkelen een authentieke en effectieve stijl van leidinggeven, waardoor ze meer plezier beleven in het leiding geven.
Door zo intens verbonden te raken met jouw kern blijf je trouw aan jezelf. Je leert emotioneel verbonden te raken met jezelf en met jouw team. Je ontwikkelt waarde gedreven gedrag en laat je niet meer leiden door de druk. Je bouwt aan een team met medewerkers die voor elkaar door het vuur gaan.
Na het overlijden van mijn vader vond ik zijn persoonlijke aantekeningen en ontdekte ik een persoon waarmee ik mij heel erg kon identificeren. Dit bleef zijn hele leven onzichtbaar voor mij door zijn vervormde gedrag. Dit is mijn grootste inspiratie geweest om een systeem te ontwikkelen dat voor mij en al mijn klanten werkt en jou dichterbij het gedrag brengt in wie jij als leider wil zijn.
The English version:
As a trainer and coach I help specialists in their development to manager. I believe in connecting the manager with his team, allowing them to be authentic and effective. A leader who knows himself and his employees through and through and has the ability to get the best out of each other together. By allowing employees to grow above themselves while remaining deeply connected to the other team members, a manager develops into a leader who grows above himself.
I experienced this feeling myself and it was a turning point in my life. At 34 years old I trained difficult and annoying teenagers between the ages of 14 and 16 as a handball trainer. They couldn't catch a ball and after two years they went through fire for each other and became second in the provincial class. This touched me so much that I had this influence on others when my father had told me all my life that I am nobody and can do nothing. As a child I learned to predict the unpredictable behavior of my father, which made me think and act strategically and develop a unique talent: Within half an hour I discover what hinders someone the most.
I became a specialist in communication myself and developed into a manager and I had no clue what was expected of me as a manager. I lost the joy in my job and decided to become a trainer and coach and passed as the best of all trainees.
You will experience so much more fun in leadership if you invest as much as possible in the relationship with your employees. We are a group animal, team players, because since our existence we have only been able to survive as a group. It is in our genes to be able to connect emotionally.
The speed with which our environment has changed has put pressure on the values that bind us together as a team. As a result, people distort in their behavior and they become separated from themselves and they lose connection with others. Because I let managers discover their dominant core, they get direction in what they find important as a manager, are good at and what they like. They develop an authentic and effective leadership style, which gives them more pleasure in leading.
By becoming so intensely connected to your core, you stay true to yourself. You learn to become emotionally connected with yourself and with your team. You develop value-driven behavior and you are no longer guided by pressure. You build a team with employees who go through fire for each other.
After my father passed away, I found his personal notes and discovered a person I could identify with very much. This remained invisible to me throughout his life due to his distorted behavior. This has been my biggest inspiration to develop a system that works for me and all my clients and brings you closer to the behavior of who you want to be as a leader.
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Hi Marcel
You tried your best! I honestly think it's too long and the order isn't quite right either
My feeling is that it is best to read everything again, and remove what is superfluous / not necessary (what Nisandeh said last Thursday).
Anyway, I'd start with this:
Ik help specialisten in hun ontwikkeling naar manager.
Ik verbind de manager met zijn team waarbij ze authentiek en effectief mogen zijn waardoor ze samen het beste uit elkaar halen. Hierdoor stijgen de medewerkers en de manager boven zichzelf uit en blijven ze diep verbonden met de andere teamleden.
Dit gevoel heb ik zelf ervaren en vormde een keerpunt in mijn leven. (en het stukje over je vader wat korter maken).
So first who do you help. What are you doing. Why. What did you experience (as a child with your father and as a trainer and coach) and then the last part.
And you sometimes talk about leaders, managers, team members and then you talk in 'you form'. Maybe take a look at that too. Who are you writing the piece for?
Hope that you find them useful
477 comments
Hi Sigrid,
Thank you for taking the time to read my text. I'm going to work on it today. A text can always be better.
A question also arose in my mind that I will ask Nisandeh on Wednesday: Where does this text of positioning come into its own?
What I'm struggling with now is my text on LinkendIn with which I empathize with my target group through the research I've done. The confusion that has now arisen with me, do you present yourself with a text that empathizes with your target group or do you provide the text I wrote as a result of last week?
268 comments
Hi Marcel
I think you are doing great on this WOMB program so love to follow you (if I can).
About LinkedIn, I guess you can write a sentence in your bio who you are now and who you help and why.
I changed my bio and my 'welcome mail' to my ideal clients in a way that we are thougth last week.
Hope it helps
477 comments
Hi Sigrid,
Thank you for following me and your supporting. I will look on LinkedIn for your profile.
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Where am I going/ will I bring them/you:
I believe in the power of creative thinking, non-lineair thinking and an enormous amount of energy while doing so. I help with building great teams when individuals thrive and feel proud. I help to unleash this potential.
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why am I qualified:
I have had both a burn-out and a bore-out. It were highlights of my life! The burn-out because I love to start new things up until the moment that I cannot handle and oversee everything. Like with projects. I was in many, as an urbanist. I really wanted to get things going... and then those stop halfway, don't work or I get zero appreciation. Killing. The bore-out was due to the same reasons, things just didn't excite me- there are so many stupid projects that nobody knows why they are there. Low hanging fruit will not change the world, it will kill the harvest later on. My way of thing is to aim for the higher fruit, then the low fruit you can pick along the way. Highlights because both showed me that the normal way of doing projects suck and that I wanted to find a better way and do a better job.
The first project I ran as a junior was to provide a biking cross track. Children had formally asked for such a track, and the municipality had granted their wish by just saying 'yes lets do it'. Super cool. However, there was no budget, no location, no period given. Colleagues cynically said: 'just wait a while, it will fly over- everyone will forget about it.'
Unspeakable! This was the children's first experience with democracy. It needed to be a good one! Also, they are children- yesterday is already far away. So the track needed to be there quick. I feel this responsibility towards all projects I work on (that I find important)- they are always based on trust. Don't spill that.
So I designed a process that the kids were involved in every step of the way, from help with designing the track, choosing the builder to to defending it in the city council. We celebrated the track within a year (which everyone considers short...! can you believe!) with a huge party including a stunt show from local cross bikers! Projects need to deliver smiles.
For a structure vision I designed a game to help the city council, groups fro society and civilians could choose their favorite future. The process was set around that game. It caused that discussions changed into dialogue and competitors and political opponents into co-operators. In the end the city council told it felt as their plan, not a plan they just had to sign. It was unanimously signed. That for me is a huge succes: to be able to bring people together around a subject that matters and together go for it!
Not much later I encountered Agile and Scrum, Storytelling, Appreciative Inquiry and other methods. I am not a method-man, but nothing is as practical as a good theory (Curt Lewin). I started experimenting and from experience I now know: most projects can be done (or make huge progress) in 2 to 4 weeks. The first step is to Optimize Focus, Co-operation and Enthusiasm and teams will fly. So that is what I help with.
Instead of raving about my own successes, I rather let others do that. What other people tell about it me helping with their projects:
Bas turns complex situation into solutions with perspective
Under his guidance we have set multiple milestones, even long after he left.
Within 4 weeks we were a tight and good working team.
We would have never come this far without him.
Working with Bas guarantees the right amount of energy in a team to create passion projects from heavy burdens.
I worked like this on close to 30 projects and experiments. Longer projects we cut into smaller blocks of 2-4 weeks, in that way we keep on experimenting our way forward and create results.
Also, I love to teach and mentor that what I know. Therefor it feels like a privilege to educate and guide facilitators, scrum masters, product owners, managers from within organizations. To be frank, most of the times they have to get used to me and my approach. I can be quite full-on and expect a lot of them. Let's say I have a lot of trust in people and a big heart: I want them to succeed. I coached around 25 people on/in-the-job.
By the way, not all projects and experiments work out to be great. Some fail. Sometimes I fail. At times we first fail and then succeed. Or the other way around. Failing hurts. Therefor reflections and evaluations are mandatory for working with me. And not just at the end- thought out the project, on a weekly base even. Because failing is only failing when we don't learn from it. Even if that means that what we learn is to stop.
323 comments
Half done- need tot week these... just written from the mind.
second why
I love to share my experience and knowledge with others. Therefor I try to guide, teach and mentor people from within the organization. In this way the knowledge necessary to facilitate stays within the team and organization.
becomes a system to learn and grow better. In my view projects are learning mechanisms to create super outcomes and superteams.
Combine the power of people so their combined creativity makes them excel. I remember a team member state in the second reflection moment (so after two weeks of work) that the quality of the work done was to low. Everybody was shocked by hearing this, it was not the general idea of what was accomplished. Then he shrug with amazement on his face: 'No! I am wrong. The quality is great, the teamwork was great. I just cannot believe that we did this in just such a short period of time! In my head: then the quality must be low.'
It is such a shame that projects are often seen as mere task related output machines. In my view that is working without respect and responsibility. Team members are reduced to human resources, clients are not even in the picture. Then what is the value a team and organization delivers? as a team we need to go deeper ....
Empower individuals and teams. I help switch on their creative thinking skills and empower them take collective ownership of the outcomes they create.
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first why
I believe in courage and creativity. I expect that half of the projects should be stopped, or better not even get started. But yet, people need to put time and energy into them- while these projects are set up to fail. It is without respect, almost criminal in my view, to be so careless with people's lives. I believe that people are empowered best when they have the freedom and trust to come up with creative and innovative ideas ánd be able to experiment with these. I believe in the power of words. Good and wrong are labels that kill self-esteem and ownership. As a collective, we need to change these words versions that do justice to people's effort and spirit.
I believe in the power of humanity (menselijkheid), kindness and connection. I see that when people meet each other as humans and not as functions, they can break through existing patterns and see each other. From that deeper sense of understanding of each others wishes and needs, collective ownership can come to fruition. Then an enormous amount of energy and enthusiasm awakenes to pro-actively help and deliver. I believe that there don't need to be winners and losers, life does not need to be a zero sum game. 'Just' forget about all the labels and roles we play. I feel morally inspired to do so wherever I come!
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Day 4. Where am I going, where am I taking you (I will answer this for the broader vision behind the whole of my programs, not for just one of the individual ones)
I am here to enhance your self-reliance and control with regard to topics that greatly govern grown-up & societal life, while our educational system has hardly prepared you for that. Current topics of choice are [1] “business / organizations” (why have we not learned how companies work, if we have to deal with them or even work in them all the time?), [2] “self-development” (why have we not learned how to shape ourselves and our lives, if we are at the core of everything we do?), [3] “thinking” (why have we not learned how thinking works, but rather had to absorb a lot of stuff of debatable relevance, and only scratched the surface of what thinking actually entails?). By bringing you integral views on these domains, you’ll get to see what it all entails, so that you at least have the full perspective, and can start taking back control on whichever part you want.
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It is so powerful what you say and it so doesn't come across Machiel, because it's very... not emotional. I hope you understand what I mean... would you be ok if I rewrote this for you and see if that might resonate? or is that very arrogant... it's just that i think there is so much in what you do and have to give, and it needs to touch the string more than it does now to get the message across...
(for anyone who is frowning on my offer- Machiel is one of my buddies:))
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I would love that, thanks already!
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OK something like this, I was thinking.
The world is changing faster than ever. And no matter what you learned at school, the thing you didn't learn, was to be prepared for whatever happens. Nobody taught us how to deal with money. How to create lasting relationships. With others, and within ourselves. To take responsibility- to create our own reality, instead of being the victim of what happens around us. To ask the right questions, instead of giving the correct answers.
It's time to take the control back. You are perfectly capable of designing your own ideal life. From the beginning of ages wise men and women thought about how to do so, and you can and will stand on their shoulders. You are confident on what you know- and on what you don't know. You don't take anything for granted, but question it, only keeping what you discover as valuable, finding your own truth. No more voices telling you what you "should" or "shouldn't" do. You. You tell you what to believe, and what to do. You will know what is your sweet spot, and where your added value lies in this world. So you can start leaving a legacy.
@machiel it can be that I'm completely off... I just tried to vision what it would like, if someone would finish all your courses - and more.
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Many thanks Gerdy! Some very good suggestions in this text. I'll discuss it further with you via our own channels. Thanks!
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WEEK 17 DAY 4 – Answer the WHERE question
You achieve inner peace and live from increasing wisdom.
>>I am going to create my positioning statement by answering the 4 positioning questions.<<
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Day 3
Why am I qualified?
I am - what Barbara Sher called - a scanner.
A multipassionate person and I managed to position the most sucking customer in the world - myself.
Out of my journey I created a methode which helped hundreds of business owners to position boldly in the last 10 years.
They never had to choose one passion. I found a way to condence everything they are into a service others want and need.
My experience and knowlegde evolved over the years which made me faster.
Now a whole positioning as a personal brand is possible within one day.
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Where:
I take you to a deeper understanding of your inner patterns and worlds and from the those around you. I bring you more inner freedom so you can live your potentional, for yourself, for your loved ones in your work and for the world around you
I bring you new eyes to see yourself in connection with that wich is bigger then you.
I can open you up to psychological and spiritual depts
U open you up to deeper layers of feeling and a renewel in your thinking
I can tough and bring alive your trust that you are able to change and offer you tailormade ways how to do that.
U can bring you into a reset on many levels in your life.
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4. WHERE do you want to take them? I want to take them to an allover improvement in communication. From there, I want to develop a deeper relationship between them and strengthen their mutual connection. And I want to show them that together as companies, we can help create a better world by undertaking common projects with our business partners (or even a community or charity project with them).
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3. WHY are you qualified? After my studies I went to France to live there and have seen firsthand how big not only the language differences, but also the cultural differences are between the Netherlands and France. After that I have worked for twelve years in different companies, that were doing business with different countries, for the most part Belgium, Germany, United Kingdom and France. And, while working with suppliers and I have seen the language and cultural differences between all of these countries. And all the problems (misunderstandings, communication problems and mistakes) that may derive from those differences.
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Day 4
Where I take my client.
I’m gonna help you to become the best version of yourself so you can become the best version of the leader of your company and your personal life. Together we will find out what your purpose is on Earth why do you matter. We are all one and nobody should be alone even though it’s lonely at the top we will do it together. Why are you here it’s not only to make money it’s not only to grow your business it’s not only to have an exciting life what is the real essence of your being together we will find it out. I believe in you and I’m sure that when you spend the time and can bring up to discipline you can give back to the world to your business to your family to your friend to everybody. Together we can.
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So first I am rewriting my day 2 answer to add clarity and give it more emotional power.
And keep the feedback coming please! I am already getting results from my new positioning and I want it to spark!
Day 2. Why do I want to help them?
I believe people are magnificent, powerfull beings, capable of almost anything imaginable. And I see most people wasting their talents. And I know that good trainers and coaches can help us to achieve results beyond our imagination.
When I can help a coach to increase their effectiveness, they help their clients. That is the unique thing about this group of people. They empower others.
Day 3. Why am I capable?
I have followed several trainings and coaching paths. Every time it has had a significant positive impact on my skills and my live. It helped me to:
- cooperate better
- increase profitablity
- become disciplined
- plan my life and business
- have better relationships
The concrete results in my life are:
- That I bought a games company (Sunny Games), expanded to Europe and Asia, sold the company again.
- I started a family .
- I own my own home.
So when I decided to become a coach, I had big expectations. After finishing my coaching education I was ready to change the world!!! And no one showed up. I realised that my coaching school had failed to teach me one thing: How to reach people.
I realised that what I had done for Sunny Games, I now had to do for my coaching business Improve Your Tomorrow. The biggest change? I stopped making what I thought people needed and started offering what people asked for. And then the company grew. And I grew with it.
What did people ask for? Exactly the thing I realised my coaching education did not offer me. Marketing and product development. Things I had learned to master in the Sunny Games days.
Because I loved working with other trainers and coaches, they became my clients. And every time I saw someone take a step in the right direction, I could offer it to my other clients as well. And suddenly, everyone is benefitting. Together we created a reinforcing cycle of growth. Do you want to join?
Day 4. Where are we going
Improve your Tomorrow is about improving everyone's tomorrow. By working with us you are joining a community that is about personal leadership and having a positive impact on the world.
Imagine what you can learn from your colleagues. Imagine which cooperations will be possible. Today you might be independent, but tomorrow we can be interconnected, sharing services, locations and knowledge.
Today, what I want for you is to become a better a coach. Tomorrow, what I want for you is to grow beyond what is even possible right now.
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Day 2
I believe that every person on earth is unique and precious to others.
You just need to define your uniqueness, find out what advantage others have because of you and show up.
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Day 1
I serve business owners who offer a service and people in mid/high management, who want to be known as THE expert in their field
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Day 4
With my knowledge and know-how I can ensure that my ideal client (the healthcare professional) knows exactly how best to give her ideal customer/client (someone with sensitive intestines and various complaints) the right advice and know-how so that this person can have a better life again and can lead a much better and happier life.
I can ensure that the healthcare professional also becomes an expert in this field.
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2. WHY do you want to help them? I believe that if we come to a better mutual understanding, our connection is stronger. And that if we all have a better connection and understanding, we are helping to create a better world. I believe that there is a lot more potential in working with French clients than most business owners realize. That a lot of money and business opportunities are lost because of failures in working with French clients. And that when we understand the French better, the working relationship and the business success on both sides can be greatly improved.
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Day 3 - Why I am qualified, and
Day 4 Where am I going/Where am I taking you?
WHY I am qualified:
- I was a designer for Domino Day for 6 years (2004-2010) and had to come up with creative ideas for domino-setting / patterns / mechanics / techniques to tell a story with toppling Domino's. So I am a professional creative storyteller. Now I've connected that to my passion wich is making animations.
- And I have been doing this for over 8 years and customers keep coming back to me.
Customers like VodafoneZiggo, Achmea, ABN AMRO bank, Unilever, Trimbos Instituut, and many, many more.
Where I will go / Where I will take you.
I'm becomming (I am?) the nr. 1 whiteboard animation company in the Netherlands. Nowhere you will find a more unique, personal animation production company that will WOW you with the results.
I will take you to the point where you don't have to sell your product anymore, but people will come to you, asking to do business with you, because they saw your animation and now they understand how you can help them.
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1. WHO do you want to help? I want to help small business owners that are working with French businesses.
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Dag 4
Where do I take them?
relaxed harmonious family
family leadership
conscious parenthood (awareness)
connected family
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Day 4 13-10-2022
— Answer the TRUE question - this one can be hard... Try it honestly... We'll spend the next week answering it even better...
Be sure to post your answer, as rough as you have it, in the comments below.
A manager who has grown above himself as a leader by allowing employees to grow above themselves who remain deeply connected to the other team members. A leader who knows himself and his employees through and through and has the ability to get the best out of each other together.
I am becoming aware now that I have written this down and I get goosebumps because I succeeded once. This was the reason for my career switch from medical analyst to communication consultant and eventually to trainer coach. I also find this difficult to share, but maybe this motivates others. My turning point in my life with tears in my eyes:
I stopped playing handball at 34 years old after playing handball at a fairly high level in Germany. I was asked as a trainer in the village where I lived to train a boys' team. Difficult and annoying adolescents between the ages of 14 and 16 who caused a lot of nuisance. They couldn't catch a ball and after two years they became second in the provincial class and went through fire for each other. This touched me so much that I had this influence on others when my father had told me all my life that I am nobody and can do nothing. From that moment on I took control and decided to do something radically different with this experience, while my environment said don't do this. The only support I got was from my ex-wife who passed away way too young.
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1. Electronics
WHO: I help companies getting the electronics they need to function and produce
WHY: I believe that I can provide a more personal service and be able to switch faster to other solutions when scarcity hits your electronic needs
WHY: I have sourced electronics for many years and as an engineer I know what I'm working with so you get the quality you want
WHERE: So you have more security that your incoming products and needs will be there when you need them so your company stays running even in scarce times.
2. Video marketing
WHO: I help business owners with 0 to 8 employees to use video for their marketing.
WHY: I believe that a lot of opportunities are missed which can cost a lot of money without having any result, and you should need to see and know that to avoid all these losses and costs
WHY: I examined almost all processes that are working together to bring you result with video and put them together in a clear system that is easy to understand and keeps clarity about what to do and what not to do
WHERE: So you have more income, better and happier customers, happier and more drive employees and more spare time.
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day 1: who do I want to help?
changemakers, professionals who want to contribute/help people solving their conflicts
day 2: why do I want to help them?
I belief that people can solve their own conflicts/issues without fighting, independent of the cooperation of others.
I belief that people can heal the world by healing themselves,
I belief that people can make an impact in their families, communities while contributing to peace, freedom, love and joy.
day 3: why am I qualified?
I worked as a lawyer for more than 20 years
I won cases, but what do you win when the relationship between people is totally disturbed?
When I discovered that conflicts can be solved without the need of a lawbook or fighting in court, my life changed.
It touches my heart. It changed my profession from a lawyer into a mediator, trainer, coach.
I started my own business (transforming conflicts), I train people, I mediate, speak and coach.
I love to teach, I love to make a difference.
I'm author of the bestseller "Opgelost!"
Day 4: Where am I taking my clients?
To freedom, understanding, clarity
Living their lives to their potential free from the burdens of the past
With ease and joy.
Solving conflicts to satisfaction of all parties
Getting tools to help other people to help themselves.
Transforming conflicts, transforms lives and changes everything.
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Day 4. WHERE am I taking you
When you see a human interact with a horse, it is very obvious to recognize a horse that trusts it's human and enjoys being, playing and working together with joy and mutual respect as opposed to a horse that obeys out of fear.
Creating a deep bond of trust, communication and connection may sound almost magical, but it is possible for everyone. To find true connection with your horse, you first have to be connected to your self, so it starts with YOU! Through conscious breathing and listening to the wisdom of the body you can open your heart and create a vibration of coherence so you become the human your horse wants to be with.
It is my vision is to create a safe space where you can reconnect to your heart and body and learn to become more grounded and present because that is the space where your can truly meet your horse.
I bring connection, joy and playfulness back into your relationship with your horse!
From that place, you can train your horse to become stronger, more flexible, balanced and collected. You will find confidence, joy and ease in any horse activity and training because you will know how to train your horse from a place of deep trust, true connection and honest communication.
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I like to post the first 3 points together.
1. Who? We want to help the people who like to travel to nature and culture and love to experience it in a group on a trip together.
2. Why? We want to help those people because we love to make people's time on earth more beautiful by showing the beautiful destination of Bavaria and by arranging it with other people that fit the interests of the group, to have a time without any worries. So everyone can have that experience/holiday that gives new energy.
3. Why? We are qualified because of 40 years visiting Bavaria, being since 2018 active in the tourism industry in Bavaria, having a stand/house in Bavaria since last year and being certified as a tourguide for outside tourism from the Netherlands.
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Day 3: WHY am I qualified?
I bought my first own horse when I was 40+. As a child I never had my own pony but I always had ponies to care for. There was no riding school, but I spent every afternoon after school in the field with these ponies. They were my safe spot, my anchor, when life at home was unpredictable. Looking back, I now know that that’s when I learned to connect and communicate with horses in a very natural way.
Later in life, I wanted to become an instructor and I had to train very seriously and ride the ‘fancy’ movements with a bit and a whip. My horse told me that that was not the way to go about it and we were loosing our connection and our playfulness. I stopped training and didn’t do anything for about 6 months, just sit in the pasture and find connection again. But now his muscles were disappearing and he lost strength and flexibility.
I wanted BOTH, I wanted to train my horses in a good way so we could enjoy our life together for as long as possible, but I didn’t want to compromise the relationship! So I figured out my own way.
I learned the importance of breathing, of connecting to the wisdom of my body, of heart coherence and radiating gratitude. When I could get out of my head and into my heart and become truly present, my horse wanted to be with me and magic would happen….
Fast forward... I have been fortunate to travel the world and teach clinics in 14 different countries. After teaching hundreds of students around the world I have learned how to encourage people to make true transformational changes in their lives with simple techniques. Based on the feedback I can guarantee that this will change the way you see and work with your horse!
With my online courses, it’s now easier than ever to learn from home, wherever you are in the world, in your own time. People from all over the world have joined my courses. Lois, from Canada, is 78, is the oldest member in the group, so you are never too old to join. We’ve had horses from all breeds and sizes, so I know that every horse can do this.
I LOVE teaching and sharing what I learned with you so if you want to deepen the connection with your horse and help your horse become balanced, happy and healthy, I would love to guide you!
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Your story is so captivating Lucie. It reads like a novel and make me long to learn more about it and join your courses.
It is beautiful to read about your own journey and how you reconnected with youself and with your horses.
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Thank you Marie-Louise for your comment 🙏! I really believe that my horses have 'saved' me several times. If I am not 100% present and connected to myself (and not pretending to be someone else like pretending that 'everything is fine' when it's not) I could not work with my horses. And because horses are my safe place and my passion I had to figure out how to change myself in order to become the person they wanted to be with... I'm happy to tell you more about it if you like!
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Day 4 Where am I taking them? Or WHERE are we going to?
This is a very difficult one. There has to be something of a promise that you can actually keep. I still find that difficult to articulate and to be able to promise because you are so dependent on a variety of external factors.
I've made a start and hope we can make some good improvements next week.
Where am I taking you as a Product Owner? You become a Super Product Owner who will make super cool products for your colleagues and the residents. We are going to do good and successful projects and make valuable products. No more projects are going to fail, because we are going to conduct experiments. Every time one step further and deliver more value for the customer.
And if things don't go quite as we expected, at least we've learned a lot from it.
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Day 3 WHY are you qualified?
I have seen many projects fail, run out of time or become too expensive. I was such a project leader who thought he could solve complex issues with project-based (Prince2) working.
This was not satisfying and actually only caused stress. I always felt like “de Sjaak”. It even went so far as to burn out.
This changed when I came into contact with Scrum. I got energy again, because now there were tools to work together and learn from each other by asking for feedback.
In recent years I have done projects and have had the opportunity to watch in many different (government) organizations. And have guided and coached many Product Owners, Scrum Masters and teams there. I take all those examples and experiences with me in my current assignments.
I am one of the developers of “Het Wiel van de Product Owner”. A simple five-step plan to fill the role of Product Owner better and easier. Earlier this year we also released a card set with 40 theory and work cards.
I love to teach people to work and learn together. When Product Owners take steps in their personal development, no matter how small, it makes me very happy.
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Day 2 WHY do you want to help?
Because I believe that Product Owners, and the Agile way of working, are the future in government. At the moment so many projects fail, almost 70%, because they are not managed properly. This is such a shame and a huge waste of money.
We must realize that things can be done differently and that we are moving towards a new Agile culture in government that is more in line with the complex issues at stake. Listening better to the customer (residents/citizens) and collecting a lot of feedback quickly and extensively will help with this.
By working together more and learning together, we can make much better products that meet the wishes of the inhabitants/citizens.
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Day 3 12-10-2022
- Answer the second WHY question - make sure you don't become 'like everyone else'... it is your own personal journey that allows you to answer this question.
Be sure to post your answer, exactly as you would say it, in the comments below.
I myself was a specialist in communication and transformed into a manager and had to manage 13 people and also got three more departments. I had no idea what was expected of me as a manager. I lost the joy in my job and decided to become a trainer/coach and passed as the best of all trainees. An assessment shows that I have a unique combination of strategic and planned.
In my career as a communication specialist, I have guided administrators and civil servants in their media appearances and saw how they distorted in front of a camera. That fascinated me so much that I started to study the effects of pressure on people's behavior more and more. As a child, since I was six years old, I was busy distorting the behavior of my father who was overwrought and could therefore become very angry and aggressive. I learned to predict my father's behavior which made me think and act strategically and develop a unique talent: Within half an hour I discover what hinders someone the most. After my father passed away, I found his personal notes and discovered a person I could identify with very much.
For 12 years now it has been my mission to bring people closer to the behavior in who they want to be. Because I know what it feels like to become a specialist manager, I combine my mission with specialists who transform into managers. I train and coach them in developing an authentic and effective leadership style.
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Who do I want to help:
small and middle size municipalities (Middle of the Netherlands)
Why do I want to help them
I believe in the power of municipalities for society. I believe that the closeness and heart of small municipalities offer great opportunities to excel on the local level. The impact of their work is felt by everyone on a day-today base, from building great neighborhoods to collect waste to offer services and care. I know that everyone working in smaller municipalities have a great sense of responsibility and urge to to improve society. I believe and know that when this enthusiasm is tapped into, great things can happen.
It hurts me to see that nowadays challenges are too complex for, especially, smaller municipalities. Their way of working does not match the dynamics of this days world. 70% projects fail and other work take too long and lack quality. 70% is 35 years of someones life down the drain! It also means that residents are paying for stuff they never get! I know that they can do more and better with the capacity and resources they have.
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Day 2 WHY
I believe that life is too short to not do what you love, and that a busy work and family life is not an excuse for a thriving business. Don’t give up on your dream because the world needs your talent!
Day 1 WHO
Women entrepreneurs [more specifically who are not yet making a living from their business and are busy with other occupations of work/family]
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Day 1 WHO
Women entrepreneurs [more specifically who are not yet making a living from their business and are busy with other occupations of work/family]
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Day 4: We will take you on the path of your new dream customer.
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Day 3
We have been succesfully starting conversations and opening doors for more than 20 years. Using psychology and our personalities to make the conversations interesting and personal.
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• Day 2 – We believe that cold prospecting starts with investing in the relationship.
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Watch the positioning video and answer the WHO question in the comments below;
I want to help salesmanagers- and directors.
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Day 2
1. WHO: I would like to help families with children because I would like to give them a fantastic holiday in the Czech Republic, which will leave them with wonderful memories.
2. WHY: Wonderfull memories of holidays are so important. I know that from my own memories and of my own children. It feels like an adventure, explorer a lot of new things.
3. WHY: because I have been coming there for years, I have a lot of knowledge of the most beautiful tourist spots and I have a good feeling for atmospheric holiday homes. I do that because I know where to find the most beautiful accommodations in the Czech Republic myself.
4. WHERE: That is why I guarantee a beautiful accommodation, resulting in a fantastic holiday with wonderful memories.
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Day 3
Why am I qualified?
I myself was born with sensitive intestines: as a child I always suffered from annoying intestinal complaints such as abdominal pain, abdominal cramps, constipation and flatulence. I have always found that very annoying and have also experienced situations in the well-being of others that I was ashamed of. My doctor told me that I had to eat more fiber, drink more water and above all, keep moving. This didn't help me.
Years later, when I had become a mother of 2 children, my GP referred me to a dietician. She couldn't help me enough: I was given standard dietary advice. This made me decide to follow the 4-year Nutrition and Dietetics education and an orthomolecular study. It was only when I came across the low FODMAP diet in 2013 and followed an international course at a university in London that I finally understood what a solution could be. Since then I have been (most of the days) symptom-free and I have successfully guided hundreds of people with IBS and other gut issues.
In 2017 I also wrote a book 'Belly Happy, You Happy! Get rid of your stomach ache in 5 steps with the S.M.I.L.E. method'.
By publishing my book and my expertise, I have been providing training to consumers and healthcare professionals about nutrition for sensitive intestines for years.
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WOW , Sigrid. Reading this, I accept your expert status immediately.
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Thanks Sigrid for sharing this WHY.
It was inspiring to me! And immediately gave me a reliable feeling with your expertise.
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I see from the comments you wanted ashort version. That wasn't clear to me.
We help entrepreneurs on the verge of getting a no in their building permit request due to traffic issues.
Getting a building permit, to us, is not just an administrative process. It is a matter of building trust between the entrepreneur with a vision and those who gards society's interests by giving a licence to operate.
Is this more in line with what you wanted us to write?
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I don’t want a short version, Sin.
Make it as long as you need to communicate what your clients want/need to know and not longer.
What I wanted short is the WHO you want to help, as this needs only to describe your ideal client WITHOUT getting to the WHAT/HOW you do it for them.
And it needs to be the name/title they use to describe themselves…
I don’t think your clients refer to themselves as entrepreneurs…
Maybe architects, maybe engineers, I really don’t know… but there are very, very, very few people that refer to themselves as entrepreneurs.
And I suggest to follow the structure and wordings I describe in the video especially with regards to the two WHY questions… there’s a reason for these wordings and structure, and that’s to move you from writing a clinical, sterile, corporate tone of voice to a personal, emotional, human tone of voice.
Of course, you might not want to sound like that in your business, and that’s totally ok by me…
But these 4 questions are designed to move you through ALL those phases: Specialist —> Human —> Expert —> Leader.
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Hmm, architects nor engineers are our clients. Clients call themselves project developers, expansion manager (retail employees) or they are ceo's of large companies who call themselves ondernemer, entrepreneur. So... the wording was right, imo. For our new service will move the other groups to a seperate offer so that only the ceo's remain.
In the first post, I should have written "owners of an industrial business". That wasn't ideal 😀
As for sounding sterile, not human... i followed the structure to the key in the first post for this topic. Only thing that I switched was the use case is I- versus We-statements. I am aware of the discussion around I/We statements. I asked clients about copy two years ago. They said it was context based, so I now follow context logic. In the bio it became I, on a company website it will be we. Nobody feels safe to buy from a one person team, but a bio is personal.
I usually get really positive spontanious feedback on the copy for sounding non-corporate and trustworthy. Most of my copy has visceral language in it.
You clearly did not get that feeling.
It could be sounding off because I'm writing in a language I don't master at that level. That, or there is more to it than just following this structure.
Or I'm not human after all. Also an option. 😀
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Day 2
Why...
I like to help dietitians, lifestyle coaches and other healthcare professionals because I believe that the right nutrition have a major impact on the well-being of people with sensitive guts. I want to train and guide these passionate healthcare professionals so they will help many people to a better quality of life.
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This will help so many people, Sigrid. Great WHY - 1!
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What a great way you described the why!!!!
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Why am I qualified?
De Red line in my life has been around raising conciousness and restoring my inner and outer balance along basic, natural and energetic principles. I deepenend myself in my life and profession. I am a wounded healer who has spent her life on what is going on and how can I put my experiences at use for others who need to become more whole. I had big teachers rooted in ancient wisdom who I respect profoundly. I had many levels of education in the field of psychology. I have many years of working as a professional in many fields of life and work.
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WEEK 17 DAY 3 – WHY (2)
Answer the second WHY question – making sure you’re not becoming ‘like everyone else'.
All my choices over the past 53 years cover a wide range of life questions. From loneliness to stepmotherhood and from wage slave to self-employed. Even though I often chose my own route, I still fulfilled the function that was expected of me, putting a part of myself in the waiting room. Of course that was going to hurt. So, the last 10 years, while fulfilling my function, I cleared my head and heart for a new reality. Now I live that reality. And I want nothing more than to commit myself to other women of 50+ so that they can see their own wisdom and live from their heart. When they emerge and show who they really are, the world becomes a better place.
>>I am going to create my positioning statement by answering the 4 positioning questions.<<
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Day 3
Why me?
I worked with families for 30 years, specially with parents.
I raised 3 kids
Now it’s time to pass on all the information families can help to live a harmonious and joyfull life.
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WHY am I qualified?
Interesting process. First of all I freak out because I think I'm not qualified. Then I start thinking and I manage to come up with several ideas.
I don't think I should using them all, or maybe in a different way, but I do think that here is my sweet spot, the things that make me different from other trainers and coaches. Would love to hear some feedback.
-----
1.Next to being parts of teams, I also managed several teams as a projectmanager. Nowadays I work with teams, teaching them how to connect, how to communicate, how to work better together.
2. I am not teaching you by telling you what to do, but I let you experience your behaviour, your beliefs.
3. I LOVE teaching. I love seeing the coin drop and the light switch going on. I make online meetings, trainings and gatherings as exciting as live ones and I know how to create connection between two people even when there’s an ocean in between.
4. I think in terms of what is possible, in the current circumstances, instead of trying to change what there is.
5. I bring connection, joy and playfulness back into the boardroom, into the working field, into the day to day business. I know not everyone needs this… but more than half of the population, and thus half of your team, does.
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One thought… Gerdy,
Be VERY careful using a sentence like “I make online meetings, trainings and gatherings as exciting as live ones”…
I have never been in the corporate world, so I probably don’t have a clue, but from what I hear, and a quick Google search confirms… most/many people in organizations consider meetings the most boring, wasteful, unproductive part of their job… so making online meetings AS EXCITING AS live ones is going to kill your message for those people.
Just my 2 cents.
From Harvard Business School: https://hbr.org/2017/07/stop-the-meeting-madness
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Love you number 5! Can I use/rephrase that...?
"I bring connection, joy and playfulness back into your relationship with your horse"
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Hi Gerdy,
As a result of Nisandeh's feedback, the question comes to my mind: Why can't an organization do without meetings? What would be your answer to this?
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1.Next to being parts of teams, I also managed several teams as a projectmanager. Nowadays I work with teams, teaching them how to connect, how to communicate, how to work better together.
2. I am not teaching you by telling you what to do, but I let you experience your behaviour, your beliefs.
3. I LOVE teaching. I love seeing the coin drop and the light switch going on. I make online meetings, trainings and gatherings as exciting as live ones and I know how to create connection between two people even when there’s an ocean in between.
4. I think in terms of what is possible, in the current circumstances, instead of trying to change what there is.
5. I bring connection, joy and playfulness back into the boardroom, into the working field, into the day to day business. I know not everyone needs this… but more than half of the population, and thus half of your team, does.
It is ALL a bit WTFC.... that's a challenge...
1. My experience goes from being a team member, via team leader to team coach.
2. I am not teaching you by telling you what to do, but I let you experience it.
3. I LOVE showing you how to put what you learned into practice.
4. I bring connection, joy and playfulness back into your boardroom, your working field, and into your day to day business.
I don't have a similar touching story as Marcel... but I still do think that I qualify... This is already better.
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Why
I believe that we live in a time of transformation where a rise in
consiousness is possible. I believe that we can own this possibility for transformation and not fall victime of it. I believe that we have to find sustainability in ourselves by living out of values instead of survival mechanisms that covers them. I believe that we need to restore a new balance and integration of the feminine and masculine in everyone of us. I believe that if we can be in contact with vulnerability and power we have more freedom to act. I believe that awareness of dynamics in and around us is needed in order to make more choises in live that we can own and take responsibility for. I believe that if we can live more in balance with universal and natural laws we have grand possibilities to bring forth quality in every field in our lives. I believe that we can learn from the essence and teachings of our ancestors. I believe that if we are willing to find other wells and qualities in our lives then only superficial comfort, we can improve our lives for the better. For ourselves and those around us and the generations to come.
I believe if we have more insight in the energetic dynamics in us and in the contact with those around us, we can find bigger understanding and fluency in our relationships. I believe that if we can access and contact also our subconsious we come from a deeper and more Soullevel that is in line with our bleuprint and qualities we brought with us being born. I believe that there is an implicyte pulsing for inner growth in our beings that we can cooperate with. I believe that we can teach and show to others ways how to do that because I did and I recieved it. I believe that words and principals like grace, beauty, courage, responseability, ownership, thankfulness and harmony can get a refreshed meaning. Again: for ourselves, those around us and generations to come. I believe that I can plant my staff and live a life like I discribed. I believe that I can transmit this to others.
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Why me
To become a awake leader of your own life or a business it takes soul-searching. For that I think it’s very important you spend time with yourself and be present in the moment and be aware of why you are on this planet and if you figure that one out then make a promise you do everything in life to live this purpose. From a very young age I left Holland and travelled the world alone for quite a few years. The world was my please I’ve got to learn life. Life taught me how to be conscious and creative and take the lead over my own life.
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Day 2
WHY
I believe That if we can wake up business owners and make them aware how to live from there purpose in presence and make a promise they can help to higher the frequency on Earth.
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It will make such a difference. Beautiful, Nanda.
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Day 3. Why am I qualified
I’ve been processing content for decades, and I’ve already created integrative summarized works on a number of domains, including management, cybernetics, philosophy, and personal development. To me, tackling a domain with a vast amount of content of the most diverse kind, is like a fun challenge of cracking the code, of getting to a structure that is so compelling and logical to anyone, that it is hard to think of a different and better structure afterwards. It lead to several academic titles, several books, a lot of knowledge work, and a lot of recognition regarding my skill to make sense of stuff.
It feels a bit weird to brag about / expose it in this way, I must say.
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Dag 1:
WHO:
I serve creative women 50 years and up;
Dag 2:
First WHY:
I believe that women from fifty years and older (finally) should embrace their personal power and wisdom
and make her own authentic choices and live her life to its fullest in connection to her loved ones.
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I see we have kindred spirits, Lucie 🙂
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>> I am going to create my positioning statement by answering the 4 positioning questions <<
Day 2 – WHY do I want to help them? (= human)
"I believe that there is a fortune hidden in every household which will be of great joy once capitalized upon. The shared economy is here to stay. Welcoming strangers into our homes will not only create new friendships but also enable you to make a fortune in a limited amount of time".
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Hi Marie-Louise,
Everything you've told me is coming together now in this positioning! I think you're really on the right track.
May I suggest something? The first WHY is about 'being human'. In your answer I do not see the warmth that you radiate to the people. I would let the first sentence after 'I believe' be about the homeowners. And then start talking about hidden fortunes.
I hope this helps. If you'd like to brainstorm, I'm there for you.
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Love your comment Manny and I understand completely what you mean. I'll rephrase my sentence once I've found the right sentence in my mind. Thank you so much for your creative idea 🙂
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Thanks to Manny's suggestion my WHY will be
"I believe that as humans we love to experience the joy of caring. Not only does welcoming strangers into our homes offers us a lot of joy in many different ways but it also enables us to generate wealth within a limited amount of time and no investment needed"
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CORRECTION
"I believe that as humans we love to experience the joy of caring. Not only does welcoming strangers into our homes offers us a lot of joy in many different ways but it also enables us to generate wealth within a limited amount of time with no investment needed"
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In addition to my WHO from yesterday thanks to the reflection of Nisandeh and personal suggestion of Manny I formulated this for my WHO
I help “Home owners who want to enjoy the hidden fortune of their homes”. This covers everthing as well as the tone of voice. Would love your reaction on this Nisandeh in order for me to know if I am on the right track.
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Hi Marie-Louise,
I am still looking for the difference between what is valuable and what yields money. I know from experience that money is not the strongest motivator for wanting to do something. Once you like something so much that you would do it for free, you touch people's hearts. So my question to help you:
Why would anyone want to share a space with someone even if they weren't getting paid for it?
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WEEK 17 DAY 2 – WHy 1
Answer the first WHY question starting your answer with the words “I BELIEVE…” or “WE BELIEVE”
I believe that women over the age of fifty should enjoy their rightful place in society, that they should reap the benefits of all the experience, knowledge and wisdom they have acquired, and take the momentum to commit themselves to what their hearts really go out to. They have so much to offer, just as life still has so much to offer them. For there is more to life than meets the eye.
>>I am going to create my positioning statement by answering the 4 positioning questions.<<
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MOOI!!!
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Thank you, Lucie!
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Love it!
But Manny you are a millenial coach? Now I am a bit confused .....
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Hi Sigrid,
Thank you!
I understand. Probably you missed the part where I mentioned that I have been targeting the wrong audience and that I will use WOMB to start a new business around my new ideal clients. I hope my explanation makes sense?
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Yes I missed that.
Do you have a new website or something else where I can find more about what this new business?
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It is all brand new, Sigrid. After tonight I will prioritize working on something like a website, probably first on facebook and then expanding and transforming it into a real website. Thanks for asking. I keep you posted!
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The WHO:
I help you, C-level manager with your presentations to your stakeholders.
The WHY:
I believe that today's world needs genuine leadership more than ever. Your leadership becomes visible in decision-making and action; your success is determined by the way you communicate it with your environment.
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Day 2. WHY do I want to help them?
I believe that together we can create a better world for horses. I see so much frustration in the horse world, often because of miscommunication or misunderstanding. I know you care deeply about horses and that you are dedicated to giving your horse the best life possible, but you got caught in some behavior or method that you learned. You know you need to change something, you just don’t know how. I believe everyone, including you, can learn how to connect to your authentic self to become the human your horse WANTS to be with. Understand and feel the depth of the breath, listen to the wisdom of your body and connect from the heart. From that place help your horse become stronger, more balanced, flexible and collected so that you enjoy a happy, healthy life together!
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WEEK 17 DAY 1 – WHO
Highly sensitive 50+ women, who have achieved a lot in their lives, who are ready to take a new path and live from their heart.
>>I am going to create my positioning statement by answering the 4 positioning questions.<<
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I just L O V E your WHY Manny. I'm in!!!!
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I mean both your WHO and your WHY
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MOOI!!!
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Thank you, Sigrid 🙂
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I help dieticians and lifestyle coaches
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Good one, Sigrid.
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Why I would like to help them?
I had to make an animation when I was a student on the Design Academy. That trimester was the most fun of the whole education.
I couldn't go to sleep cause I 'had to make a few drawings more' and I stood up 1 hour earlier cause I wanted to continue my animation.
There I found a real passion for creating animation. Creating a world out of nothing pure by imagination alone.
Also:
I believe tekst on websides is never read. If you want to convince your customers to buy from you, you have to have an animation on your webside.
This is the nest and easiest way to inform, influence and inspire your potential customers to get in touch with you.
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I rewrote my WHO based on a comment from Nisandeh. So now my Why gets different:
I help MKB businesses with a complex (unique?) specialist service.
Because I believe that a lot of businesses have a wonderfull service that can help thousands of people but they miss out on a lot of customers because they have trouble getting their message across on how their great service of product can help their potential customers.
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Absolutely, Paul…
Much better.
Good job.
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I love your WHY Paul. Once I get up and running I'll reach to you for an offer on animating my story
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Nice to hear!
Looking forward to it.
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I will put the answers for day one to 4 in one comment because of lack of time this week. On friday I will do the fith assignment.
Day 1 – Watch the positioning video and answer the WHO question in the comments below;
1. Who I want to help prevent burn out is (middle ) management in organizations and companies, professionals that work there, or professionals or managers that come to me privately.
Day 2 – Answer the first WHY question starting your answer with the words “I BELIEVE…” or “WE BELIEVE” – no other words can start your answer.
Make sure to post your answer, exactly as you’d say it,
2. WHY? I belief that it is possible to prevent burn out in companies. I belief that it is possible to create vital and safe working environments for people. And I belief that companies are mostly helped by investing in vital and safe working-teams, because I belief that a lot of money can be saved , money that is now being spend on illness days and sickness. And I belief that if companies act on this that a lot of pain and stress professionals go through can be prevented.
Day 3 – Answer the second WHY question – making sure you’re not becoming ‘like everyone else’… it’s your own personal journey that allows you to answer this question.
3. My second WHY : why am I qualified?
I have been working 30 years in organizations and companies and did that in all sorts of working environments and teams. In poisonous environments I have seen a lot of professionals getting burned out. As a result, the organizations have to pay the illness days, the replacing and the sick personnel at home who were at even greater healthrisk. I have experienced burned out myself when I was a projectmanager and I have learned a lot form that situation. It even motivated me to get educated and certificated in stressreleasemethods and tools like communication-techniques Non violent communication, feedback, counseling, mindfullness, massage techniques, psycho-fysical integration methods like Trager approach, breathingtechniques, maintenacce of a healthy vital teams, intervisionmethods for teams, training- and coaching techniques. And this all has resulted in my proven personal method and toolkit to prevent burn out in teams.
Day 4 – Answer the WHERE question –
WHERE will I take you as a client?
My mission is: creating healthy and vital workteams in companies and organisations, meaning that
managers in such a company will work with healthy and vital teams, where open communication and feeling safe at the working place is the standard and where teammanagers and professionals love to work because of the good atmosphere and the fact that there is company money available that can be put in their personal education and growth and vitality at work and also in daily balance at work and at home. Because there is a very low sicknessrate.
And if you are a burned out teammanager or professional in such a company, you will get help in getting healthy and vital again, knowing who you are, what you need to keep your balance and what you can do and what you want and need in work.
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Your answer to the question WHO is too long, Alma...
And you're starting already with the WHAT, which is way to early in this phase.
Only the WHO you want to help...
"Managers and professionals facing burnout" or "stressed out managers and professionals" - whatever is the term they will define (and identify) themselves.
Getting this right - will change your answers to the other questions... and would be much more emotionally compelling for them.
Just my 2 cents...
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Why I want to help parents?
I believe that by me helping the family with the giftedness problem, better relationships are created between parent and child and school
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So true! Beautiful, Claudia.
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Thank you.
I see yout transformation and again I say GO GIRL!!!
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Day 1 - Who do you want to help?
I want to help people reach my level of skill in martial arts. Preferably help you reach beyond my level of skill.
Day 2 – Why do you want to help them?
I believe you only become better in martial arts if you train with people on your level or higher. In martial arts, you need not only to train all by yourself but you need a sparring partner. At this point, there is only one person in my school who is near my skill level. I want you, as my student, to reach my level of skill. If you put in the work, I can even help you become better than me. Only together we can surpass our current limits.
Day 3 – Why are you qualified?
I have been training for many years. I felt many times that teachers didn’t care about my progression or even didn’t want me to succeed. Many times I considered stopping training altogether. After being a teacher myself for a few years, I started walking the same path my teachers did. The willingness to share my knowledge dropped and the fun to teach disappeared. Thoughts of closing the school were daily on my mind. Now I only see I can progress myself walking a different path. Helping students to become better. Even better than me. Teaching martial arts in a different way than I have been. Not fighting for myself to become better but for you to rise above and beyond.
Day 4 - Where are we taking you?
Above and beyond
I felt a was on a working flow, so did do the first 4 days. Might rewrite some parts later on. The sad thing always is, is that in English I always feel I can express certain things better than in Dutch. Probably need to hire a Dutch writer to translate the final product into a good piece.
BTW: This exercise made me realise the troubles I had and how I started to go a different way. This is now affecting my thoughts on what my ideal client is. So, where the hell am I taking myself right now? I have to get all the steps in sync. Otherwise, I keep missing the goals of all previous excersises.
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Focus on them, Logan…
For the first question - who are those people… how they’d refer to themselves?
Are those “martial arts enthusiasts” “martial arts fanatics” “martial arts beginners” “martial arts curious”… one thing for sure… no one in the world is defining themselves as “someone who wants to reach Logan’s level in martial arts”
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Not yet 😛
Martial arts beginners
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That makes such a difference for your WHY questions...
Please rewrite those... You're gonna touch them much better this way...
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I find myself in some trouble... I get stuck on the questions.
Target audience: Martial Arts Beginners
Who I want to help: Myself, to get better at what I'm doing. (honest reason I started my school)
At this point, I have more people who enjoy just doing some martial arts which isn't helping me since a lot of them don't progress quickly. Most of them will quit (because of reasons) and never get close to my level. So, I could maybe rewrite it too: Martial arts beginners who want to reach blackbelt quickly. But that also feels more like a Target Audience which you didn't ask.
I know I might come off very selfish but I do give them much more than many other trainers out there. I really want them to progress in the right way and not hold them back because of my own ego or insecurities.
Also, what do I offer? Blackbelt is something Hollywood gave a feeling about. It doesn't mean much. If martial arts school set that as a target, most students stop after reaching that level. So should I emphasise on growing past blackbelt level? (which isn't really a thing) It's all quite technical... which makes it hard for me to formulate stuff.
I'll think I have a question for the Q&A...
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I have some constructive criticism on your first WHY 🙂 Hope that is okay.
When I was a kid in a football team, the coaches often said how important it is to train with people of your skill or better. And that having other boys who cannot play ball around you, is not good for your skill. And that we were lucky to be surrounded with skillfull people.
Except, one of us had to be the best of us. So from their logic, he was wasting his talent away training us up.
Similarly, if people can only become better by training with someone at their level or higher, how can you help your students to surpass you?
I look forward to our accountability meeting and you telling me where I missed the point 😉 <3
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Exactly the way I'm telling. Getting them up your level, helping them to surpass you and then letting them help you get better. It's like climbing a high wall. You stand in front of it and let somebody stand on your shoulders to climb on top of the wall. That person needs to pull you up with him to be sure he can face other walls in his pathway once he cleared this wall. If not he needs to find another person to use.
You only waste your talent if you spend it on the wrong group of people in your group. If they just like to be on the team for the sake of not being somewhere else... This is how I feel with some students and because of this, I don't have as many ideal clients as I thought I had. Now I know their mindset I can try to change that (some might not even be aware of it) or make sure they go to some other martial arts school which serves their need 'to be somewhere else'.
But I think this goes for most things in life. If not everything.
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Yesterday I took part in a training with 7 other participants, I carefully phrased my WHO. Later on in the evening, 2 other participants said they wanted to work with me. They are already at friend level, but I am sure neither of them came there with the intent on buying. And I was just practicing what I learned in WOMB .
Day 1. WHO do I help?
I help independent coaches and trainers who want to make a positive impact on the world.
Day 2. Why do I want to help them?
I believe tremendous amounts of potential are being wasted everyday. And that we need these coaches and trainers to unleash our power as humanity. They can help us come together and create results beyond our own imagination.
I have experienced coaching several times. Every time it has had a significant impact on my skills and my live. It helped me to:
- cooperate better
- increase profitablity
- become disciplined
- plan my life and business
The results in my life are that I bought a company, expanded to Europe and Asia, sold the company. I started a family and own my own home. I get to enjoy my life.
Other people deserve this too. And too many coaches and trainers have this gift for the world. And they are not communicating it, not selling it. Every day potential joy, results and life is lost, because the coaches and trainers are stuck on what they were told in their education or because they copy what they see around themselves.
This is such a waste. Let's start by telling your story in a way that people can hear what you are saying. And create growth together.
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To the WHO question, Max…
Keep the first part (individual coaches and trainers).
The rest of your answers already answers a different question…
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So it becomes
WHO do I help?
I help independent coaches and trainers
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Exactly…
And now your WHY question (day 2) can be much clearer and more emotionally powerful, “I believe that…”
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So COOL Max!! Thanks for sharing...
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Day 2
Why
I do believe a nice world starts at home.
I believe everything we are, do, think, want, value as a parent comes together in the way we talk to our kids.
I believe it has no added value on key on doing what doesn't work in the communication with your kids
I do believe that parents who educate themselves in family communication become above average since our only school is that we are raised ourself.
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Dag 1
Who do I want to help: Parents (with family communication)
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That’s great, Maria.
Clear and to the point…
The only suggestion I’d add is if you’re mainly trying to attract partner with kids still at home - to include that in your answer to the WHO question…
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Thanks Nisandeh!
So you suggest:
Who do I want to help?
Parents
With family communication at home
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Day 2 11-10-2022
— Answer the first WHY question and begin your answer with the words "I BELIEVE..." or "WE BELIEVE" - no other words can begin your answer.
Be sure to post your answer, exactly as you would say it, in the comments below.
I believe that you will enjoy leading a lot more if you get to know your employees through and through. In terms of leadership, this means that you invest as much as possible in the relationship with your employees. I believe in the origins of how evolution developed man, allowing homo sapiens to survive by being able to connect emotionally. It is the values that make us feel connected to each other. These values have come under pressure due to the speed with which our environment has changed. This pressure causes people to distort their behavior and become separated from themselves and disconnect from others. I believe you can develop an authentic leadership style by discovering your dominant core as a leader. A core that gives you direction in what you as a leader find important, what you are good at and what you like. I believe in connecting the leader with his team where they can be authentic and effective.
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My modified first why:
I believe that specialists who transform into managers take much more pleasure in leadership when they get to know their employees through and through. In terms of leadership, this means that you invest as much as possible in the relationship with your employees. I believe in the origins of how evolution developed man, allowing homo sapiens to survive by being able to connect emotionally. It is the values that make us feel connected to each other. These values have come under pressure due to the speed with which our environment has changed. This pressure causes people to distort their behavior and become separated from themselves and disconnect from others. I believe you can develop an authentic leadership style by discovering your dominant core as a manager. A core that gives you direction in what is important to you as a manager, what you are good at and what you like. I believe in connecting the manager with his team where they can be authentic and effective.
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Voor buddy sessie:
Ik geloof dat specialisten die transformeren naar managers veel meer plezier beleven in het leiding geven als zij hun medewerkers door en door leren kennen. Dat betekent voor het geven van leiding dat je maximaal investeert in de relatie met jouw medewerkers. Ik geloof in de oorsprong van hoe de evolutie de mens heeft ontwikkeld waardoor de homo sapiens heeft overleefd door emotioneel met elkaar te kunnen verbinden. Het zijn de waarden waardoor we ons met elkaar voelen verbonden. Deze waarden zijn onder druk komen staan door de snelheid waarmee onze omgeving veranderde. Door deze druk vervormen mensen in hun gedrag en raken ze verwijderd van zichzelf en gaan ze uit verbinding met anderen. Ik geloof dat je een authentieke stijl van leidinggeven kunt ontwikkelen door jouw dominante kern te ontdekken als manager. Een kern die je richting geeft in wat jij als manager belangrijk vindt, goed in bent en wat je leuk vindt. Ik geloof in het verbinden van de manager met zijn team waarbij ze authentiek en effectief mogen zijn.
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Day 2
WHY
I believe that working remote can give us huge amounts of freedom, helps us give and take responsibility for what we do, we start OWNING our time and energy. I also believe that we are social creatures. We DIE if we don't connect. I believe that working remotely AND being connected can co-exist. I believe that human beings thrive when they contribute to a better world, together with their colleagues. I believe that connected teams are the blood and oxygen of any organisation, no matter where their members are located. And I will help them make it happen.
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I totally agree with you, Gerdy!
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Day 2. Why do you want to help them
I believe that all people should have the insights and skills that relate to improving their own lives, and that it is rather ridiculous that this must-have knowledge/skill is not covered of any phase of our educational system. While it is fully normal that elementary school, high-school, and higher education teach geography and geometry, the insights behind getting grip on yourself and shaping your life are left to your own initiative. I also believe that the body of knowledge outside established education that has arisen to bridge this gap has become unwieldy, calling for a need to get an integral perspective on the summarized whole of it all.
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Hello Nisandeh
How to get more clear in positioning myself is exactly my big issue. I toughed lives people say. Themselves, their families, their work. What is my blind spot in getting more clear in positioning myself? I really wonder.
Well, let's go on:
Who do I want to help?
I want to help people who have an urge to change the quality in how they are living their lives. For themselves in their relationships, in their work. Who are aware that something needs to change. They feel a need for a rise and deepening in conciousness that goes beyond psychological content and models. They want to reconnect with naturalness and balance. They are in need for a deeper rooting and want to integrate Ancient knowledge with Modern Psychology in the challenges they are living They are looking for a guide and possible role model from someone who has experience and who has been there.
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Let’s start here, Maria…
Just give me 2-3, maximum 4 words description of WHO. YOU. WANT. TO. HELP.
When you get that clear, the next question will write itself.
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I help home owners to rethink their heat, power and water installation at home and for their small businesses and produce their own power and heat, store it, and make them become less dependent on government and electricity and gas suppliers.
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Which question are you trying to answer, Matthias?
If it’s the first question, “WHO do you want to help?”
Then keep it to 2-3, max 4 words - that when your audience hears them, they say, “It’s me!”
“Home owners” might be enough.
If not, maybe “Sustainable Home Owners” or “Environmentally Conscious Home Owners” or…
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Thank you Nisandeh. Thanks for feedback. Do you think energy+heat usage should not be part of the answer to the who-question? Implicitly enough for home owners/small business owners, or could it be better with: power+heat consuming households and business owners? Anyhow, I keep it simple
1. Who (specialist):
home owners
2. Why (human):
I believe that home owners should be self confident and autonomous decision makers and I want to empower them to make better decisions concerning power, heat and water supply, storage & security.
3. Why (expert):
Because of my honest and open minded attitude I am able to make clients understand complex aspects of the basic power, heat and water supplies at home. My unique combination of passion and interest in technical possibilities with my passion for education and empowerment I help people make hard decisions in an informed and confident way.
4. Where (leader):
I bring my clients to understanding, confidence and independence of the crazyness of the day. My clients are enabled to rebuild the basic energy, heat and water supply at home.
5. About me:
I educate home owners to make the right investment decisions concerning their power, heat and water supply and to become more autonomous and independent.
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I think that energy+heat usage should be part of the who, but more in a "benefit-centered" or "motivation-centered" way...
So... maybe something like "environmentally friendly homeowners" or "financially-savvy homeowners" or... ?
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Matthias, maybe you can make it more specific by thinking about your vision of off-grid housing.
I like the first sugestion of Nisandeh and would add one word: Sustainable Home and Business Owners
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Day 1:
I want to help people, especially aging women from around 50 and up,
with improving their vitality and (musical) creativity, and their use of colour in their life.
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These are too many words, Lucie, to answer the WHO do I want to help question.
How about “women over 50” or “passionate women over 50” or… ?
Use the next question to filter them further…
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I help passionate horse women
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Posted it under the 'wrong' Lucie, sorry 😊
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Dank je Nisandeh voor je advies.
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17 POSITIONING myself
>> I am going to create my positioning statement by answering the 4 positioning questions <<
• Day 1 – WHO do I want to help? (= specialist)
1. ”I help the top 1% house owners fighting economic constraints following the present crisis’s by generating a healthy source of income with little effort and maximum benefit.”
I experience an uncomfortable feeling refering to peoples economic constraints I feel. It has something to do with me not insulting anyone. I was brought up with : Thy Must Not Kill. And "killing" amongst other relates to peoples selfworth. I would therefore love some advice on how to make my WHO as warm as attractive possible reflecting the feeling of warmth and inclusiveness I wish to spread.
I have thought of a second one which feels more comfortable to me. I would very much appreciate your thoughts on which one attracts you the most and why.
2. “I have devoted my live to create happy communities where people experience the joy and gift of caring by teaching house owners how to become the most successful Airbnb host creating personally fulfilment and financial freedom my means of a passive income”.
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Hi Marie-Louise,
I like to think along with you.
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Hi Marcel,
Thank you so much for your kind offer. I appreciate that I will get in contact with you later this week by phone.
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Too long for the WHO do you want to help question, Marie-Louise.
“Home owners strapped for cash” would be clearer and easier for them to identify themselves…
Or maybe “home owners with extra room”
Let the second question filter them further…
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Thank you for your suggestions Nisandeh. Both suggestions do not reflect my tone of voice but I get your point and will keep one of the two as a working title until I've found the one which resonate with my purpose
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I help teams who are working partly or fully remote to keep being connected and effective.
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It’s good, Gerdy…
But you can keep the second part to the second question.
The purpose of the WHO do you want to help is just to help them identify themselves and raise their hands saying, “it’s me”.
The second part of your answer already talks about what you can do for them… so not really belongs here. Yet.
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I help teams who are working partly or fully remote
Brilliant. Much clearer this way, actually.
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Exactly…
And now your WHY question (day 2) can be much clearer and more powerful emotionally, “I believe that…”
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Day 1. Who do you want to help
I want to help people who are interested in personal development; in the idea that they can improve themselves and their lives, and who are open to take in external insights thereto. Notably, I want to help those who seek to get that insight in the most efficient yet comprehensive way, without fluff.
This includes people who have read little about it and who want the whole shebang at once, people who have read a lot already but who would like to see the overview and the relations between it all, people who know the book names but who want to get the pure core instead of having to plough through it all, and people who are simply eager to make their lives a bit better.
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Try to get the WHO message in a fewer words, Machiel…
“Those who are eager to grow and evolve” for example…
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“Those who are eager to grow and evolve” is a very good suggestion, thanks.
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Day 1 10-10-2022
– Watch the positioning video and answer the WHO question in the comments below;
Experts in their discipline who are starting out in leadership and wanting to become a leader.
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Keep it shorter, Marcel…
This question only needs to focus on WHO you want to help, not WHAT/HOW you can help them.
“Experts in organizations” might work better, but there are probably better ways.
It needs to be the words they use to describe themselves…
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Thank you Nisandeh for your feedback. What do you think of this:
I believe that leaders enjoy leadership more when they really connect with their team.
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Oh, I 'am sorry. I thought it was feedback on the I believe part. My third try 🤭
experts who want to become leaders
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I'm fine with that Marcel...
But since you know your target audience... ask yourself if this is how they define/identify themselves.
I would guess that "professionals who are promoted to managerial/leadership position" might be more accurate for THEM.
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I started working with these names to discover how they are searched for on Google. This has produced a very valuable document with a striking statement: that there is little literature available about the transition from specialist to manager. I have also come to the conclusion that I am targeting managers and not leaders. Managers who focus on team development. My target group is:
specialists who transform into managers.
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Sounds really good, Marcel.
Now use this to answer the first WHY question, starting with “I believe…”
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Who do I want to help:
Parents with High gifted childeren.
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Perfect, Claudia.
Great example.
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Who do I want to help?|
I help MKB business and organizations who wnat to explain their complex product or service in a simple to understand 90 second animation.
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You’re answering two questions in one answer.
MKB businesses with complex product might be a better way to get them to raise their hands and say, “it’s me”
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I help MKB businesses with specialist services.
Ah. That makes my why different. Will comment on it...
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Day 1
I help business owners who have a minimal turnover of 5 million. Who want to approach their company from the inside out. And accomplish this by working on there personal energy and awareness.
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Keep it short, Nanda…
Just the WHO…
Business owners making minimum 5 millions… is more likely to get you their attention at this phase.
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Day 1 WHO do you want to help?
I like this way of creating my positioning statement Nisandeh. In this way I can communicate it at the end of this week. And it gives me the focus I need for my expert position. Hopefully by the end of the week the statement will be strong enough to communicate.
WHO:
I want to help Product Owners and their teams, especially within governmental and non-profit organizations.
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That can be more powerful.
I want...?
I help product owners
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This is good, Henny… a bit long…
Since the teams are not the clients/buyers I’d drop them for now…
Product owners in governmental and non-profit organizations… is a lot clearer for the purpose of this WHO question
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Thank you Nisandeh!
I will be: Product Owners in governmental and non-profit organizations.
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I'll help you, C.E.O. or manager, during your presentations to your employees, your management team, the supervisory board or other stakeholders. To be clearer: your communication with groups.
I lead you to the essence: if you want to be seen and heard by others, then you have to be willing to look and listen yourself. To be able to do that, you have to be in the here and now. This is from where you listen and speak.
Why should you want this in the first place? You are an expert in your subject. You have experience in sharing your message. So why choose further in-depth?
There are several possible answers to this question:
Because you have something to say, but you feel that you are not being heard. You want to get your message across and have impact.
Because until now speaking to a group is synonymous with blood sweat and tears or less severe from of fear. You want speaking to a group to be as easy as speaking to a friend.
Because you can present when you have time to prepare, but panic when asked an unexpected question or have to say something spontaneous to a group. Or on the other hand, because you can lead meetings and gatherings spontaneously, but your prepared presentations are boring and formal.
Because you are an experienced speaker but feel that you are stepping into a role in front of an audience.
Because you want to be authentic and connecting in your communication; you want to speak more naturally and experience the pleasure of being able to do so in the company of others.
Because you want to stay in the here-and-now even when you've lost track for a moment. You want to be easy going in the not knowing, be as comfortable with silence as when you are speaking and presenting
Because you want to create groups/teams where people feel that they really belong, that they are seen and heard for who they are.
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I read the first sentence and realised. I want to work with Rudolph. I'll reach out to you soon about an idea I have. Maybe there is a cooperation possible (and maybe my target audience is wrong for you).
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If this is the answer to WHO I want to help, Rudolph, then it is what to long.
CEOs and top level managers (or C level managers) - is more than enough to get the right people to raise their hands and say, “it’s me”.
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Love the video, very helpful!
Day 1: WHO do I help?
I help conscious horse women who believe in energetic connection and communication
This will 'repel' people who
- believe they need to be the boss over their horse "my horse needs to listen!"
- only want to ride competitions for the ribbons and validation
- think that working with secondary aids (whips and spurs) is necessary
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Too long and answering too many questions… Lucie.
“Horse women” or “conscious horse women” would be better - IF that’s the way these women call themselves.
If not… find out how they call themselves and use that term… a couple of words… not more.
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Day 3 - Answer the third WHY question - don't become 'like everyone else'... it is your own personal journey that will enable you to answer this question.
I have competed at a high level, I have run a two-wheeler company for 30 years and I have been a teacher. I have been physically bankrupt. And the bike has ensured that I am fit and vital for the past 45 years. I like to teach people what I have experienced and learned and I like to pass it on.
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Day 2 - Answer the first WHY question and begin your answer with the words "I BELIEVE..." or "WE BELIEVE" - no other words can begin your answer.
Be sure to post your answer, exactly as you would say it, in the comments below.
I believe that cycling gives an enormous feeling of freedom and relaxation. That it gives you peace of mind. I believe that if we all cycle for half an hour in nature every day, we can be more ourselves and be able to contribute to the world, because we need that.
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Nice Leo!!!
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Week 17
Day 1 – Watch the positioning video and answer the WHO question
Who do I want to help.
I help people who have problems with cycling. The bike itself or you who ride it.
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It’s not bad, Leo, but too long.
People who have problems with cycling can be shorten to “struggling cyclists” or “Cyclists who want more” or… find out how THEY describe themselves…
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Are this alle the people in the world who have problems with cycling or their bike? Or are they people who love biking in the Netherlands? (or ....)
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I wanted the world.
By start now Netherlands
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Uitrit4 is a traffic and transportation consulting agency, specialised in traffic assessments as part of a building permit procedure. Our clients are mainly retailers and industrial bussinesses who got stuck in the permit process and who are on the verge of loosing the project.
We believe in a makeable world. A world where people can actually go to the places where they can contribute to the world, where you can experience life the way you want to and offer people a way to make their own life choices. However, we also believe this must be done in a sustainable way. In a mutual relationship with society. That means the company needs to get a licence to operate from society.
Getting a building permit, to us, is not an administrative process. It is a matter of building trust between the entrepreneur with a vision and the represantation of society who gards society's interests by giving a licence to operate. A matter of #realtalk and listening deeply and taking serious what is bugging the other side of the table.
Having worked on both sides of the table, we are able to get to high rates of succes because we get the perspective on both sides of the table. Our goal is not a compromise, but a better project that is a winwin for all involved.
We write simple texts, so everybody understands the traffic issues and how they got handled in the design proces. We negatiate from trust, in order to be trusted. We say what needs to be said, in order to get what is really at stake. We see each project as a leverage for a better future, if the benefits of that projects are spread fairly as well. That is why we invest in warm relations, and only take on projects that are worthy of our time investment.
If you are on the brick of loosing a permit request due to traffic, call us. Even if you think it is to late, to far down the process - give us a call. If we can't help, we'll tell. But in 95% of the cases, we can turn things around, even if there are only days left before the final decission. That is what we do, each and every day.
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Wrote a slightly different version, focussing on a different audience, as a spaker intro for a talk on business numbers I'm going to do in december.
Wrote an email based on the same elements to introduce the new tools to our clients. The tools are introduced as a practical implementation of our vision. It will be send as first of 4 mails for a webinar on "bring trust back to the table" for project developers.