IMPORTANT!
In this Build Your Expert Position block of the Working ON My Business program we are NOT going to cover HOW TO write the book you conceived last week.
If you wish to write your book using my proven method, then head to the Business University course: Write Your Book in 28 Days.
HOWEVER… in the BONUS workshop of September 29, I will share my NEW and very different method to write a very specific expert book (in the direction of: What to Expect When You’re Expecting), answering EXACTLY the questions your audience is asking, in the shortest possible time, and with the minimum effort.
I will give you more details in a couple of weeks, but if you’re interested – make sure to RESERVE the evening of September 29th.
One of the easiest, fastest ways to show your expertise!
There are three main ways that sharing your expertise through video can help your business:
- Get discovered more
Sharing videos demonstrate your expertise while giving you an extra vehicle to communicate to and get seen by potential clients.
Especially on social media – video is king. - Stand out from your competition
Are your competitors using video to share their expertise?
If not, not enough, or not very good – then you have a golden opportunity here.
If you need to choose between two experts (on any topic) who have the same qualifications, but only one is using video – which one would you choose?
The expert that has video content who shows they know their stuff, or the one that doesn’t? - Establish trust and connection
When you demonstrate your expertise in a video, it builds the sense of know, like and trust between you and your potential clients.
Video gives you an opportunity to tell your story, to provide the viewer an insight into what’s important for you, and why you do what you do.
Authenticity and transparency are important more than ever when establishing credibility and connection – get that right – and prospects will buy… from YOU.
Video is no longer only one piece of your overall marketing plan. It became the central piece… especially in social media.
These days, if you aren’t creating videos, you’re likely falling behind.
But don’t get frustrated. For most videos, the more simple and raw it is, the more authentic the content seems … and that’s what really matters to your prospects and clients.
And to get you started…
Let’s start with your MINDSET…
Are You Camera Shy?
Here are 5 tips how to overcome your camera shyness or anxiety:
- Know WHY you’re making the video in the first place
For any video, start by writing down your goal, and then list 3-5 key take-aways you want the viewer to remember.
Knowing your key points increases your confidence, simplify your message and reduces the chance you’ll be all over the place. - Imagine you’re having a 1-on-1 conversation
Identifying a specific person you want to talk to takes away the pressure of talking to hundreds of viewers – or zero viewers.
Even if no one’s watching your videos at first, still imagine how connecting with only one person would make it all worth it. - Shift the focus from yourself to how you can serve others
Too often we get caught up in our own fears and insecurities that we forget that we have a chance to make a difference in someone’s life with our message.
You’ll be able to put aside your own nervousness when it’s in service for someone else. - High quality content is more important than production value
That means you don’t need a fancy set, fancy camera, or fancy wardrobe to show up and deliver something your audience will enjoy.
Because if what you share is truly helpful, people overlook all of that because they like you and are genuinely interested in what you have to say. - Build up your confidence & consistency first
Instead of obsessing over stats and views
When you’re first starting out, give yourself at least a dozen videos to get comfortable and find your style.
Success for you means showing up when you planned to show up. Analyzing stats and metrics comes later once you have a small library of videos to review.
Easy to say, maybe a little harder to do…
But you’re in the program to grow beyond your comfort zone, don’t you? So… let’s move on…
Set your GOAL for this week…
Here’s a great goal for you:
I am going to publish my first/best expert video so far.
How’s that for a 5-day challenge?
Choose the STRATEGY you will use…
Here is the 5-step process you could follow in order to produce a great expert video:
- Find your compelling WHY
Come up with as many ideas as you can to: WHY is it important for YOU to publish a video on your topic of expertise? - Come up with a list of Frequently Asked Questions
Those are questions you’re asked often that you know answering them can make a difference for your audience (i.e. potential clients); - Choose one question to answer
From the list you created yesterday, choose one question you know you can deliver tons of value on, and come up with the 3-5 main take aways you want your viewers to remember; - Practice in front of the camera
Watch these few video filming tips:
Then… set up your mobile phone or digital camera and with only the question in mind and the 3-5 main take aways.
Now…
- Imagine an interviewer is asking you the question;
- Record yourself answering it (try to keep it to 5 minutes or less);
- Watch the recording;
- Make notes of what you can improve;
- Choose one thing to improve;
Repeat those steps 2-3 more times.
- Record your final video
Make sure you’re dressed up properly for your purpose / audience;
Choose a quiet (audio as well as background visuals) place, with good light;
Put your phone or camera on a tripod or a stable surface in the height of your eyes;
Follow the tips I shared in the above video;
Record your answer to the question you practiced;
If you’re happy with the result, congratulate yourself, upload the finished video (minimum or no editing, please), and share it with your subscribers and clients;
If you’re not happy… do it again… it’s less than 5 minutes…
Ready to get to work?
PLAN your actions in your agenda…
Your next step is to physically plan this process in your agenda.
Plan to invest 10-15 minutes EVERY DAY in the coming 5 days to follow the process above.
AND… You will need to reserve 2-3 hours if the video needs some editing (you can do it cheaply and quickly at Fiverr.com), to create a YouTube channel (if you don’t have one yet) and to send a message about the video to your list.
Now it’s time to IMPLEMENT…
Take 10 minutes, right now, and…
- Day 1 – come up with at least 10 answers for why do you want to publish a video on your area of expertise;
- Day 2 – come up with at least 10 specific frequently asked questions you’d love to answer;
- Day 3 – choose one question from yesterday’s list and come up with the 3-5 take aways you want your viewers to remember;
- Day 4 – practice recording the answer to the question a few times… each time learning from watching yourself and improving the next “take”;
- Day 5 – record your final video – but don’t be afraid to make a few takes before you’re satisfied.
- Feel free to upload the best RAW version to YouTube as UNLISTED (so only people with the link could watch the video), and share the link to the video in the comment box – if you want to get some feedback from WOMB participants.
In your next 2-3-hour Implementation Session – do minimum editing (or let someone else edit your video) just to clean it up a bit – and only if necessary.
If you don’t have a YouTube channel – make one.
And after you uploaded the final version of the video to YouTube – share it with your clients and/or subscribers…
Each day share with us in the comment box your ideas, topics and actions.
My commitment to you…
- I’m looking forward to read your process and ideas below;
- I will be there for you on Wednesday to support you with any question, challenge or setback you encounter;
- I’m looking forward to celebrate your progress and results on Friday (I’m curious to hear the goal(s) and plan you’ll come up with).
Live fully, stay awesome,
Nisandeh
106 comments
Day 2/5
When is a wine ‘good’?
When is a wine ‘bad’?
Which country produces the best wines?
Why is one wine more expensive than another?
What do they mean with the old and the new wine world?
How is rose wine made?
How does a wine become sweet?
What are tannins?
What is a “corked” wine?
What is better? Natural cork or screwcap?
106 comments
Day 1/5
To get discovered more
To establish trust and connection
To get more valuable content on my Youtube Channel
To stand out from my competition
To establish my expert position
To serve a wider audience by sharing knowledge
To get more opt-ins
To get more paid clients in both live and online trainings
To attract more ideal clients
To build a legacy
376 comments
>>I am going to publish my first/best expert video so far<<
Day 4 This is my 5th recording to the question “Why should I become an Airbnb host”?
This is the link ( https://youtube.com/shorts/miJx_Ztww-0?feature=share ) to my first video ever. And eventhough it is very far from perfect I am so happy and proud that I’ve stepped beyond my comfort zone and just did it. I’ve read somewhere that if I worried about how I looked on films I should just forget my own ego and get on with it. This is why I’ve posted this video eventhough it needs a lot of fine tuning
This is what needs improving
• I need to look fresh and energetic
• My make up needs fixing
• The lipstick is too dark
• The wire behind me should be removed as should the tag
• The film should be shorter and more dynamic
• Besides from this, I'm good. I've posted it eventhough it is far from perfect.
376 comments
HappyHomes
>>I am going to publish my first/best expert video so far<<
Day 3 This is the one question I will answer
23. Why should I become an Airbnb host?
These are the 3-5 main take aways I want my viewers to remember
1. It is a great way to meet new people
-are you are social person who like to meet new cultures or other people, this is the perfect way to do so. At home. In your own environment.
- do you find it hard to meet new people, this is the perfect way to connect. Start small so you feel comfortable about it.
2. It is a comfortable way to generate an extra income
- Do you find it challenging to make ends meet, welcoming Airbnb guest in your home is a very nice way to make an extra income
- Are you saving up money for a special trip? Lounge set? Laptop? pet? Redecorating? Etc. Opening your doors to Airbnb guests is an easy and nice way to reach your goal faster
3. It is a lovely way to share your hobbies with other people
- Turn your hobbies into a money generator. Inviting people to join you in your hobbies on Airbnb is a very easy way to earn an extra income.
4. It is a way to make new friends
- Do you like to meet people but find it difficult to find someone to connect to, as an Airbnb host people visit you and makes it possible for you to connect.
- Sharing you hobbies are an beautiful way to make new friends
376 comments
HAPPYHOMES
>>I am going to publish my first/best expert video so far<<
Day 2 This is my top 20 FAQ’s based on questions asked my target audience
1. How do I get an accommodation??
2. What if my room is not big enough
3. I find it difficult to have strange people in my house
4. How do I make my room ready for guests?
5. How much can I earn?
6. Do I need to pay tax on my income?
7. How do I set the price?
8. What do I do about check in?
9. Do I need to be home when my guests arrive?
10. Which check in hours should I maintain?
11. How much time should I have between visits?
12. Should I go for long or short stays?
13. How do I attract business people?
14. Which kind of audience can I aspect?
15. What if my house is not anything special?
16. I only have a very small room?
17. I only have one bathroom?
18. How many guests may I accommodate?
19. Where do I start?
20. I find it scary to start?
21. How do I become a Super Host?
22. What is a Super Host?
23. Why should I become an Airbnb host?
24. What is so interesting about Airbnb?
25. What if people don’t behave?
26. What makes a stay special?
27. My neighbourhood is not that special?
28. What do I ask per night?
29. Do I need to serve breakfast?
30. Which kind of breakfast should I serve?
31. How do I decorate my room?
32. I only have a small room. Is that still interesting?
33. I want to start in order to make more money, but I don’t have any spare guestroom?
34. What do they mean with events?
35. How do I create a sightseeing book?
36. How to I tell my guests what to see and do in the neighbourhood?
37. Where do I start when I want to be an Airbnb host?
38. What if the customers do not pay?
39. What if the guests make a terrible mess of my house?
40. Can I make a living as an Airbnb host?
41. Do I allow pets or not?
42. Do every camping allow commercial rental?
43. Do my guest need to have their own entrance?
44. What is the minimum I need to offer?
45. How do I get started?
46. How do I make an account?
47. How do I create a Airbnb page?
48. Do I need to create one account per room?
49. How often do you get selected a super host?
50. What are the criteria to become a super host?
51. Why is it important to be a super host?
52. Which benefits does the title super host bring?
53. Does Airbnb allow any mean of payment?
54. How do I know that my guest will pay?
55. How do I know if my guests a reliable and kind guests?
376 comments
>>I am going to publish my first/best expert video so far<<
Day 1 This is my compelling WHY it is important for me to publish a video on my topic of expertise
1. It is much more personal
2. I make contact at an emotional level
3. It make me more approachable and trustworthy
4. My target audience will get to know me
5. It will establish my expert position
6. When communicating my compelling WHY in a passionate and expert manner I will gain the attention of my audience
7. When my compelling why is attractive enough it will boost my conversion
8. It will give my brand a voice and a face
9. In connection with blogs it will create brand exposure
10. It personify my business
11. And makes it easier to enter into conversion with my target audience
12. If done well with compelling headlines and descriptions it will be a great way to orchestra my search optimalisation
181 comments
Day 4
I have told myself a million times I should start making video's. I am so happy with this assignment...
181 comments
Day 3
1. Choose one question to answer
What's the story behind the name?
a. Ditha was the name of my mother. Her name was Edith, Ditha for short. She died much too young. I would have loved to start the business together. It made me realize life is short. Do not wait for 'the right time' to fulfil your dreams.
b. Ditha Bonita means: beautiful Ditha. Bonita is the Spanish word for beautiful. The combination has a nice ring to it.
c. Ditha Bonita is a homage to Ditha. She had a wonderful sense of style and she was a good person who always said: treat people the way you want to be treated. It is still an important value for me.
d. From day one I decided that every person in the chain, should earn sufficient wages
e. Every person, animal and our environment deserves our respect
181 comments
Day 2 – come up with at least 10 specific frequently asked questions you’d love to answer
1. What is the story behind the name Ditha Bonita
2. Why did you become a (web)shop owner
3. What is you philosophy?
4. Why do you think sustainability is so important?
5. What is Sustainability
6. How come sustainable products are so 'expensive'?
7. What is the difference between cotton and biocotton?
8. What is your personal story: who are you?
9. What does vegan mean?
10. How do you know whether something is sustainable
11. What is greenwashing?
12. What is ecovero?
13. What is hemp in clothes?
14. What can I do as an indiviual to make the world a little better?
15. Why do I have to care about the environment when most companies still polute?
16. What does the GOT's certificate mean?
17. What are the pro's and con's of the different materials for clothing?
18. How and why did you start becoming more conscious/ sustainable?
19. What is your top 3 of favourite products?
20. What is the difference between vegetarian and vegan?
181 comments
Day 1.
Find your compelling WHY
I have a webshop and I sell actual products. Tangible products. Video is the best way to let the world know you exist.
1. The best way to show actual products
2. Show my new collection
3. Show combinations you can make with the different clothes
4. Make a how to video, explaining how to use certain products
5. Great way to tell something about a sustainable subject
6. It is a great way to show your expertise
7. It is a great way to build trust
8. It is a great way to show people the person behind the shop
9. It is a great way to show people you are legit
10. A video is a great way to tell/show a lot in little time
268 comments
Day 4
I am happy after 3 shots
I will post it on my stories and do the shoot again with better light and sound for uploading YouTube
268 comments
Day 3
Which question am I going to answer in a video;
What can I do about a bloated stomach?
Take aways
1. Do not swallow extra air (chewing gum, straw, light food, carbon dioxide, chewing gum)
2. No sweeteners like polyols
3. Eat slowly, chew well, mindfully
4. Watch your triggers and personal food sensitivities
5. Eat more prunes or kiwis 🥝
268 comments
Day 2
List of FAQ
1. How much lactose can I eat?
2. Am I not allowed gluten?
3. Which probiotics are good?
4. What can I do about a bloated stomach?
5. I keep having complaints despite my diet, what can I do now?
6. I have loose stools. How is that possible?
7. My stomach hurts immediately as soon as I eat. How is that possible?
8. I've tried everything but nothing helps. What now?
9. I already eat so little, should I eat even less now?
10. My stomach hurts like air and belching. What can I do?
This points are from my head.
I have a document with all the FAQ and other questions so a lot to talk about
376 comments
>>I am going to publish my first/best expert video so far< I give them one to download
b) Having filled in the names of all your employees expertise/domein/department, you set the value to measure against -> I give them an examples of values to determine the worth of the knowledge
c) This is how you see which knowledge is at risk -> I give them a ONE PAGER with an example of a skillmatrix/knowledge card, with anonymus employees with values filled in. Below is an explaination how to read the value and insights of the skillmatrix.
d) In the bio of my film will be a link to all the above templates (only available for people who sign in with their mailadres). There will also be a link to an online skillmatrix which can be filled providing realtime online insights 24*7.
376 comments
Part of my text got deleted.
This respond relate to
Day 3 – The one question from yesterday's list and 3 - 5 take aways I want the viewers to remember
I had chosen KNOWLEDGE MANAGEMENT - OptimizePeople
2) how do I see where my business is at risk
376 comments
>> I am going to publish my first/best expert video so far<<
Day 2 – These are the 10 specific FAQ's I would love to answer
KNOWLEDGE MANAGEMENT - OptimizePeople
1) how do I see which employee possesses which knowledge
2) how do I see where my business is at risk
3) how do I prevent a brain drain
4) How do I measure the business risk
5) How do I ensure continuity
6) How do I transfer knowledge from one employee to another
7) How do I ensure an employee is billable within a week
8) How do I transfer tacit knowledge
9) Which knowledge domains are crucial for my business
10) How do I reduce knowledge loss following outsourcing
11) How do I prevent vendor lock in
12) Why is knowledge management important
13) How do I ensure I have the required knowledge to fulfill my stratic goals
HappyHome (Airbnb)
14) How do you become an Airbnb host
15) Is my house suitable for an Airbnb
16) How do I decorate my room
17) What is expected from a host
18) How do I make my Airbnb attrative to guests
19) How much tax does it cost me
20) How much money can I make
21) How do I decide on my price
22) What do people expect when they come to me20 ...
23) what is expected of me as a host
24) How do I set up my site
25) What do I have to do about check in and check out
26) What do I do about clearning the place
27) How do I find a suitable place for an Airbnb
28) Do I always have to book through Airbnb or can I also welcome my quests in a private manner
29) How many rooms am I allow to rent out through Airbnb
376 comments
>> I am going to publish my first/best expert video so far <<
Day 1 My compelling WHY (this is WHY it is important to ME to publish a video on my topic of expertise)
1) I love what I am doing
2) I know so much about it which I would love to share
3) My customers are struggeling and I know how to help them
4) It is so much fun to be creative
5) My field of expertise add so much value
6) I have develop a framework which is unique in its sort
7) I have answers to the questions my customers are asking me
8) My customers pay me much money for my knowledge
9) Eventhough I find it exiting I would love to show my knowledge in "Public"
10) I would make me proud to visible - never thought I would say this
11) I have a feeling that once I exit my comfort zone there is no stopping me
12) This is the beginning of my Money Three - I love to create based on the pain my customers are experience.
13) It make me so happy to find solutions to my customers problem
14) I love to empower my customers and make them succesfull
268 comments
Day 1
Why
1. Prospects also like to watch video instead of reading
2. To show my expertise and knowledge
3. Is also 'hot'
4. Can be used in multiple ways. So on social media, in mail, in an online program
5. It can clarify an answer to a question
6. You can get more potential customers who prefer to watch video
7. People can get to know me better
8. For marketing and promotion
145 comments
Day 5 - my video has been recorded, I uploaded it unlisted in X just for accountability, cannot ask for feedback because I create content in Spanish https://youtu.be/VB_O5zy7rDk
It is vertical and brief because it is meant to be used as Instagram Reel
477 comments
Light and sound are perfect.
145 comments
Day 4 practice
I must say I scripted… because it had to be super brief, Instagram Reels cannot be of 5 minutes so I had to be very precise.
108 comments
day 4 en 5
I love to do it and again I saw many obstacles.... pfff.
But I will share one of the video's and post it with a blog the coming week.
I can celebrate the progress I made
Being on stage, feeling more confident during and because of this program
Keeping in mind: working smarter not harder.
and trust that I can do that even when I am more visible and get more attention.
I can handle it. pfff
409 comments
I want the video making a habit, especially to do it more easy and less time consuming
file:///var/folders/4g/6zzkm3b96fg818jbbbxjcxl80000gn/T/com.apple.Safari/WebKitDropDestination-Eo8UG9YZ/IMG_5923.MOV
409 comments
new try for the link
https://youtu.be/8UaK2XkXxdg
and
https://youtu.be/2MJbvc_C-ac
181 comments
Part 2.Day 5 – record your final video – but don’t be afraid to make a few takes before you’re satisfied.
Yes I am satisfied with the expertvideo I made. Including a call to action.to join my workshop.
I am not satisfied that i struggled with you tube today. And did not manage to upload the video. Learned a lot though from tutotials, and with some help I will succeed later in a few days to create a private you tube account.
The shared videoresults of some of the participants were very inspiring.
108 comments
• Day 4 – practice recording the answer to the question a few times… each time learning from watching yourself and improving the next “take”;
More complicated than I thought. On paper it looks different to actually “telling”’ it on video.
90 comments
Find my compelling why
My why is maybe a strange why, but here it is. “Why not. I have nothing to lose, maybe people will like what I have to say." Anyway I will try it and will not overthink it too much. So I will make a script. Then I will try to open a Youtube channel ( never had one before) and try to add it there as unlisted. First I will come up with questions to answer.
111 comments
Question with take aways: "How do I bring some humor and lightness into my presentation?"
1. People love stories so focus on the stories behind the facts.
2. Tell about your own pitfalls and what you learned from them.
3. Don't confuse humor with joking or telling a joke. You've probably once made a blunder that made you a little embarrassed. Tell it with light self-mockery. Practice this story a few times.
Your audience will love you for this and immediately reward you with their enthusiasm. And this in turn boosts your confidence.
477 comments
Where is your video Rudolph,
I was looking forward to it!
111 comments
Ha dag Marcel, fijn dat je verantwoordelijk houdt voor mijn uitspraken.
Ik ben bezig met verschillende video opnamen. Nog niet alles is af. Wat ik je hier laat zien is een presentatie in interviewstijl. Dir is de volledige opname (11 min) die nog zal worden geëdit naar een video van ca 3 minuten. Zoals je zult zien is deze opname gemaakt in mijn eigen virtuele studio.
https-//vimeo.com/666457680/e94c4fcce4
Groet, Rudolph
111 comments
Ik merk dat ik de link niet niet kan uploaden. Kun je mij jouw e-mailadres geven, dan stuur ik je het op. Mijn email is info@presentatorcoach.nl
181 comments
Day 5 – record your final video – but don’t be afraid to make a few takes before you’re satisfied.
Today I recorded a few takes, but I couldn t find enough time to make the final version. I will do that tomorrow.
Saw some very inspiring video s of other participants. Will watch them again to give some feedback.
85 comments
Day 3:
What means that a cable is microphonic
Day 4: recorded it
Day 5: haven't found the time to edit it, will be for this weekend.
412 comments
WEEK 12 DAY 5 – record your final video
Video uploaded on YouTube as UNLISTED
Please, take into account that this video is made out of my holiday home; I don't have the proper instruments and circumstances to make a video that is professional enough. Still, for the purpose of this assignment, I have uploaded it and I now share the link with you. Thanks for watching it :-).
https://youtu.be/fT1FXlwaqpw
>> I am going to publish my first/best expert video so far. <<
477 comments
Hi Manny,
You come across as very warm and caring. That will certainly come across strongly to the target group you are targeting. You yourself set an example by this of what it means to be loving with yourself.
Now my tip:
I learned this myself during the media training I had years ago. Blink your eyes a little more often. You are close to the camera, which makes your eyes look even bigger. There are times when you do this and then you immediately see the difference. The effect on the viewer is if your eyes are wide open and you don't blink, you appear tense. Large, staring eyes nonverbally point to startle or panic.
412 comments
Thank you, Marcel, for taking the time to watch my video and giving me this very insightful tip. I will use it!
477 comments
Day 5 09-09-2022
– record your last video – but don't be afraid to do a few takes before you're satisfied.
Feel free to upload the best RAW version to YouTube as UNLISTED (so only people with the link can watch the video) and share the link to the video in the comment box - if you want to get feedback from WOMB participants.
After a very instructive week and after practicing a lot with recording yesterday, I present the result to you today. I am also very curious about your results. That way I get to know you better. I look forward to your comments:
https://youtu.be/3ldgKHPEavM
576 comments
WOW , that looks so professional Marcel! I think it looks very authentic, and you picked a topic that people will definitely react on. Very good how you did the call to action also at the end.
576 comments
@Marcel I think I have one point on how to improve the video. Your title is not very clear. What is the video about? Yes, dominant people. But that in itself doesn’t say much. So- I’d suggest to change the title a bit so it’s clearer why you should watch the video. Maybe “how to deal with over dominant people?”
477 comments
Thank you Gerdy,
For your positive comment. I am going to adjust the title and think about it carefully so that the title immediately attracts attention.
576 comments
Here is my video! YAY. Proud of it. If you watch it, it's in dutch- please like it- if you're interested in the topic, make sure you subscribe because I'm planning to do more videos. If you have constructive feedback: love it! Please leave it here as a comment!
https://youtu.be/3EGGfjKIsLk
477 comments
Hi Gerdy,
Picture and sound are top. The way you present it is good. The following is intended to be constructive:
Only after more than 2 minutes do I understand what it is about. You are misleading me with the black screen. Why bother with a black screen? The exercise you mention gets me interested: it's a great method to get to know each other better.
This is also my tip:
Start with the exercise and say something about yourself and ask the viewer if he or she has this too? Do this a few times and then ask how was that for you? Then what do you think is the effect during an online meeting ect.
30 comments
Day 3 – choose one question from yesterday’s list and come up with the 3-5 take aways you want your viewers to remember;
Why am I so tired?
1. Difference between ways off being tired.
2. Exercise to feel the difference.
3. To understand that each form off tiredness comes from a different cause.
4. To understand that each cause has his own solution.
5. To give examples for each solution.
30 comments
Day 2 – come up with at least 10 specific frequently asked questions you’d love to answer;
1. Why am I so tired?
2. Why don’t I get what I want?
3. I don’s know which choice I have to make for my career?
4. What is talent management?
5. Why Human Talent management instead of Human Resourch Management?
6. Why Organic Management?
7. I have a problem to keep employees.
8. How can I get more satisfaction in my profession
30 comments
Day 1 – come up with at least 10 answers for why do you want to publish a video on your area of expertise;
1. To demonstrate that I have value.
2. To help potential clients with simple things, so they start to trust me.
3. To make that the people know what I am offering.
4. To show the potential clients that I can help them.
5. Fun – makes people laugh While it is a serious subject.
6. That people have a nice time to watch the video
7. That people recognize themselves.
8. Share- people share the video because it’s funny and serious at the same time. Maybe it can help other people of they van laugh about it.
9. Make people think unconscious about the subject
10. To help the people to learn more about personal leadership in a easy and relaxed way.
129 comments
Week 12 - 3 van 5
*** How do you, as a Citymanager, initiate a sustainable change / movement in a municipal organization?***
Part 1 - Introduction & hook
These are the things we are going to cover in this video:
1. Municipal organizations serve democracy, but are not itself a democracy.
2. Municipal organizations are inherently administratively complex. Going through (or having to go through) a change as a municipal organization is therefore certainly not self-evident or successful (pain).
3. My Solution-oriented step-by-step approach SAMEN method.
Part 2 - Requirements and Steps:
1. S: Apply Synergy
2. A: Paying attention to talent
3. M: Management team becomes a collective, a close leadership team.
4. E: Making expertise important again.
5. N: Exploring new ways of working.
Part 3 - summary and this is the first step to do (implementation):
1. Summary
2. First step: Create synergy between better service and organizational development
3. Pep talk
178 comments
Day 3:
Day 3 – choose one question from yesterday’s list and come up with the 3-5 take aways you want your viewers to remember;
What are the sphincters in the human body and why are they so important?
3 take aways:
What is the meaning of the word sphincter?
Which are the sphincters in the human body?
Why are they so important?
154 comments
Day 2 - QUESTIONS I COULD ANSWER
On horse-human relationship and interaction
1. How do I become the human my horse wants to be with
2. Help, I’m afraid of my horse
3. Help, my horse runs away/ I can not catch my horse
4. How to help my horse heal from trauma
5. What is the positive effect of horses on humans
6. How can I listen to my horse
7. How to find confidence in my horse
8. How can I learn the language of the Horse
9. How can I synchrorize with my horse
10. How can I improve my Equine Partnership
11. Does my horse love me?
On horse training from the ground
1. How can I improve my horses’ balance.
2. How to teach my horse true self carriage
3. What is the essence of the gymnastic exercises
4. What is the effect of my breathing, energy and posture on my horse
5. What are the natural asymmetries of the horse
6. How do I start to play at liberty with my horse
7. What exercises can I do with my horse
8. How to train/do/learn Shoulder in
9. How to train/do/learn Haunches in
10. How to train/do/learn Half Pass
11. How to train/do/learn Piaffe
12. What is collection and why is it important
13. What are the benefits of lateral work for horses
On horse riding
1. My horse doesn’t want to stand still
2. How do I become a Confident Rider
3. What are 10 ways to improve my ride
4. How can I smoothly ride my side movements
5. Why is spinal alignment important for rider and horse
6. How can I invite my horse to come to the mounting block
7. How can I ride shoulder in/haunches in/half pass
8. How do I teach my horse piaffe
181 comments
Day 4 – practice recording the answer to the question a few times… each time learning from watching yourself and improving the next “take”;
This is really helpful for me:. Keep it simple. Answering one question.
Yes, i can do this! 😍
412 comments
WEEK 12 DAY 4 - practice recording the answer to the question
I wrote a script, practiced speaking it out loud, and then took some takes. I've made and published videos before, I'm comfortable enough with this. However, I am not sure if I will publish this video. Maybe later, when I've worked out my plan for my new ideal client and VIP product.
329 comments
WOMB WEEK 12, SEPTEMBER 8 2022, DAY 4/5
PUBLISH AN EXPERT VIDEO
Practice recording the answer to the question
Although I have not recorded the answer to my FAQ chosen question, I took a moment to analyze “takes” I have done in the past (see two examples of short videos I made by clicking links below). These are my insights:
* I feel more comfortable when I prepare the RAW structure of the video
* I perform better when I don’t prepare too much and let room for improvisation to glow
* I prefer to film alone and do my thing while none is watching 🤪
* I need to “warm up” in order to get in filming mode. I do this by being playful (silly) with the camera, then serious
* surprisingly, playful stuff that seemed stupid at first, turns out to (sometimes) be valuable
* The more I do it, the more I like it
* Need to work on my “lightning”. Great artists know exactly what light suits them and their purpose the best
* Less is more (in content) but more is more in sincerity and openness (at least it works for me)
* What I think it is going to be a “Hit” is never IT. The hit always comes where I expect it the less and for the less expected reasons. So need to study the Hits more and better
* From now on I will make the videos with my Target Audience in mind. So far my purpose was to share what I had to say with everyone who would be interested
Hereunder the links of my two short videos (1 min. Each):
One minute biggest insight of the E-Myth
https://youtu.be/NNI1_Qklbqc
Success doesn’t happen overnight
What started as a silly/playful warming up video, turned out to be a hit on Facebook. Totally unexpected!
https://youtu.be/untjWC8LbD0
412 comments
WEEK 12 DAY 3 - 1 question & 3-5 take aways
Choose one question from yesterday’s list and come up with the 3-5 take aways you want your viewers to remember;
#14 How should I deal with the mistakes I've made in my life?
1. Your successes are based on your mistakes.
2. Why you should shift from guilt to gratitude.
3. Active acceptance is key.
>> I am going to publish my first/best expert video so far. <<
576 comments
Day 3 – choose one question from yesterday’s list and come up with the 3-5 take aways you want your viewers to remember;
I would start with "should I forbid my participants to turn off their cameras"
1. No. Becuase: if only one or two does it they might be in bed with COVID or having kids running around and don't want to disturb, OR, of more then you are boring.
2. Find ways to have them turn on their camera. Biggest advice: make it interactive and make THEM work instead of listening to you.
3. Find ways to keep the energy active- ask questions, let them talk, set rules and OWN. THE. Meeting. meaning: you make up the rules together, and you stick to it. think of rules such as: you can talk for max 2 mins.
576 comments
Day 2 – come up with at least 10 specific frequently asked questions you’d love to answer;
ha. OK here they go:
1. How do I do a hybrid meeting where everyone is involved?
2. How do I keep my team members loyal to each other and the company?
3. How can I make sure we keep the same level of working together when we work remote most of the time?
4. How can I make sure participants are actually participating in a meeting?
5. How do I do a brainstorm well, especially online?
6. How do I get my people back to the office?
7. How do I make sure when my people are not getting back to the office that they feel part of the team and know where to find each other?
8. How do I use the benefits of online meetings to create an effective online team?
9. What ideas do you have to create connection online?
10. What ideas do you keep the energy active in an online meeting?
11. What can I do to quickly get to know each other better?
12. What can I do instead of using 30 mins of our time to all introduce ourselves, where everyone is falling asleep/ checking out?
13. How do I make sure that the actions we decide on are actually done if we are not live together to keep each other pushing and awake?
14. How can I do a management meeting online?
15. What tips do you have to do a hybrid meeting effectively?
16. How can we make sure that a decision we make is supported by everyone?
17. What are the benefits of online meetings over live ones?
18. Would it be a good idea to do complex meetings such as the farmers with the Nitrogen online? (yes it would)
19. What are rules to think about when we go in an online meeting?
20. What dresscode should we have?
21. Should I forbid my participants to turn their screens on black in an online meeting?
22. Can you show us how.... (fill in pretty much all the functionality in teams/ webex/ google meet)
I think I have enough to make 3 videos a week for a year...
412 comments
WEEK 12 DAY 2 - FAQ
Come up with at least 10 specific frequently asked questions you’d love to answer;
1. What can I do to live the life I want?
2. What makes me serve others all the time?
3. How can I makes others listen to me too?
4. How can I make my own choices and still stay connected?
5. What do I actually want?
6. Where do I find peace?
7. What if my children keep calling on me?
8. I'm afraid of ending up lonely. What can I do?
9. I have worked hard and achieved a lot. What now?
10. How can I live more from love?
11. How do I find meaning after motherhood and career?
12. What if there is more life than this?
13. What if there is more than this life?
14. How should I deal with the mistakes I've made in my life?
15. How do I get rid of my guilt?
16. What if I never find love?
17. I have always been independent; how do I stay that way in my new relationship?
18. What else can I do with my knowledge, experience and qualities?
19. Where can I find like-minded people to exchange ideas about spirituality?
20. How do I get rid of that critical voice in me?
21. How do I deal effectively with disrespect towards me?
22. I am ready for a new life. How to create that?
>> I am going to publish my first/best expert video so far. <<
412 comments
WEEK 12 DAY 1 - Find your compelling WHY
Come up with at least 10 answers for why do you want to publish a video on your area of expertise.
1. to establish my expertise
2. to be found more easily
3. to become known to new prospects
4. to be ahead of the competition
5. to give prospects the chance to get to know, like, trust me
6. to answer lingering questions
7. to be top of mind
8. to be more approachable
9. to get to the core of my message
10. to confirm my current customers in their choice for me
11. to give prospects the opportunity to become aware of their pain
12. to entice prospects to my website or LinkedIn profile
13. to give prospects the opportunity to download something from me
14. to share something that people can see over and over even though I'm gone
>> I am going to publish my first/best expert video so far. <<
154 comments
Guess what.....
I just received this emailing my inbox. This is SO COOL! I have been recommended by THEIR community. I already replied that I will be very happy to be in their 2023 online horse horse fair. My 'Ideal role model' Warwick Shiller has been featured in the 2022 online fair and Lucie Klaassen will be in the 2023 edition. I think this is another step in becoming known as an expert😊.
Now I NEED to make some amazing videos before October 15th. It works very well for me when I have a deadline😀!
"Lucie,
We are putting together our lineup for the 2023 Art Of The Horseman Virtual horse fair, and our community recommended YOU!
The Art Of The Horseman is an online horse fair with the world's top horseman, coaches, veterinarians, thought leaders, etc... that promote kind and fair treatment of horses and their humans worldwide.
When we reached out to our community, they responded that they feel your work would be an excellent fit for our audience, so we would love to feature you in this 5th annual online horse fair."
412 comments
Congratulations, Lucie! So inspiring to see wonderful things happen in our WOMB -group. Enjoy the ride :-).
154 comments
Thank you Manny for you encouragement!
329 comments
So awesome Lucie! Congratulations!!! One step closer to where you want to be! Enjoy the ride indeed! 🥳💪
154 comments
Thank you Maru! Yes, one step at a time will get us to our destination 😊!
718 comments
That’d fantastic news, Lucie…
You’re crashing it… go… go… go…!
154 comments
Thank you Nisandeh!
Next week I will be hosting my Heart Connected Horse Retreat, so I doubt if I will have time to post much.
I will catch up though😊!
145 comments
Day 3 - Choose one question to answer and come up with the 3-5 main take aways
* How to finish what I start
1. Choose with intention and impact
2. Plan
3. Avoid burnout
477 comments
Day 4 08-09-22
– practice a few times to record the answer to the question... learn each time by looking at yourself and improving the next "take";
I think I already did this with my buddies yesterday, right gentlemen? 😉
111 comments
Frequently Asked Questions
How do I bring some humor and lightness into my presentation?
How do I create interaction?
How do I keep control?
How do I keep the audience's attention?
What should I do if I get a blackout?
How can I prevent that?
How do I control my nerves?
What is a good structure for a presentation?
How do I deal with difficult questions from the audience?
How can I relax?
What tips can you give me?
How long can a presentation last?
78 comments
Why would I want to publish a video?
How I sound and look is another more direct way in contacting with my clients
Contact is essential in what I offer
My clients can sense my presence
I can transmit more and more clearly in speach
then in writing
This medium is quick and practical
My clients can be present from a deeper level
I can come from different levels
It gives another flexibility in presenting.
It makes me more an expert they can trust.
Frequently asked questions are: can you help me finding myself
Can you help me deepen my self in who I am
Can you help me feeling more secure and safe, how to change survival patterns, how to bring more meaning in my life, more inner freedom how to change my way of relating with others, help me and my partner, relationship troubles and longings, my children, how to find purpose, going beyond analysing, I know everything but that is not enough, I feel lost, how to choose? I accomplished a lot ( work, raising kids, my parents are no more alive) and now me-time. I fall into a gab please guide me, I feel so much grieve,something is missing, how to make more a difference in work, how to change from being goal oriented into more process oriented, how to follow my inner wisdom and intuition, I want to live more from inside out versus outside in, what lives in my shadow side?, I feel judgemental and should not, i feel irritation and should not, i want to improve myself, I want to slow down, a better work-life balance, burnout, boreout, loss and grieve, I am curious about what more am I, I see you as a role model,
What are the costs?, How long does it take? What are the possibilities? What formats? How is the procedure? What are we going to do? Where?
Well I could go on and on with this list.
I choose to make a presentation around the theme I want to improve myself and the practical things my clients want to know when they start working with me like costs, invested time, different formats, frequenties, where etc
409 comments
week 12
Day 3.
Answering 1 question with 3-5 takeaways
How do I make my child listen?
# 1. How to bing focus in the conversation.
a. eye contact
b. check
c. react
# 2. How to be clear in what you want.
a. one situation/subject
b. talk about what you do want
c. give notice
# 3. how to react on your child when it asks you something.
a. let him/her know you heard
b. be clear in the timing
c. now or never
329 comments
WOMB WEEK 12, SEPTEMBER 7 2022, DAY 3/5
PUBLISH AN EXPERT VIDEO
Choice of One Question and Takeaways
The Question I choose for this video is:
*** How do I make my baby sleep through the night?***
Part 1 - Introduction & hook
Here are the things we're gonna cover in this video:
1. "Baby Unicorns" (ideal sleeper babies) are made
2. Sleep training is for sleep-deprived parents (pains)
3. Step-by-step guide
Part 2 - Prerequisites and steps:
1. Physical and emotional requirements (5kg. weight, enough food, and drink, movement, love and attention)
2. The "Go-Through" list
3. Consistent and strategic Day & Night sleep routines (clear signals for baby)
Part 3 - summary and this is the first step you should do (implementation):
1. Summary
2. First step: gathering support system for a good night's rest
3. Pep talk
181 comments
Day 3 – choose one question from yesterday’s list and come up with the 3-5 take aways you want your viewers to remember;
Question: what coping stragegies can i use to reduce stress daily?
Take aways:
1.start your day with sport or walking 30 minutes. Why? It starts all your processes up inside. It gives energy and keeps you fit.
2. Don t let your brain sit behind a computer all day. Have disciplin for 30 to 45 minutes and than move, hoover, clean whatever.
3.. take short breaks and one long lunchbreak. Move and use guided meditkon for relaxatkon.
4. Practice feeling weight and change yor breathingtechnique
5.have some fun and meet nice people daily.
6. No coffee or alcohol or sugar and no computering in the evening to regulate sleephormons. 😀
215 comments
Day 3. Answering 1 question with 3-5 takeaways
What are the main sources of learning?
1. Passive learning from absorption (other people’s input to take in), like books, formal education, courses, reading the papers, etc.
2. Interactive learning from encounters (experiences to reflect upon), like trying to learn from a mistake, from an undesired fact (e.g. no success), finding your way to deal with certain people, etc.
3. Creative learning from your own inventiveness (your own thought process), like crystallizing an innovation, making a new theory, structuring a mass of content in a novel way, etc.
108 comments
3 take aways: how to solve conflicts and safe
- time
- money
- your relationship
without the need of cooperation from the other party
189 comments
Day 3 – choose one question from yesterday’s list and come up with the 3-5 take aways you want your viewers to remember
Choosing: "How to reduce front-end development costs by 30%"
3-5 key take-aways:
1. Using css is very costly (outline the 3 reasons why)
2. Solution is to use Tailwindcss (explain how this solves (1) )
Now also thinking there should be a video that deals with the top prejudices about (2)
That could be a follow-up.
329 comments
Hi Rens,
Even when you talk in a very technical way and I have no clue what Tailwind is, I sense (by the way you formulate them) that your take always are going to be super valuable for your target audience!
Because you talk about the top prejudices of Tailwind as a follow-up video, you got me Interested in watching your videos (and the coming Saga) 🤗. Nice wording!
189 comments
Thank you Maru! That's very good to hear
139 comments
DAY 1 Why
expertpositioning
people hear me
people see me
see how I behave
can help in finding trust
allways have a stage
helps to explain a program/process
promotion
see who I am
120 comments
Day 2
I was thinking hard on this 'implementation session'.
My students (clients) have very practical questions. Questions which aren't fun or interesting to record. 'When are we going to do...', 'When are we going to use...', 'when will there be a clinic with...' or very specific to a part of the training.
So, today I came up with something different. Making a video about: How to think as a Martial Artist during training sessions.
Hopefully I can help them be more IN the training instead of wondering about what the next training will bring.
576 comments
Hey Logan, are they never asking things such as:
* do you have a trick on how to remember the right order for this kata (if I remember correctly)
* am I doing this right (topic such as the 3 things to pay attention to when you perform this)
* How can I use this for self defence
* What should i practice to get more self confidence
and if they ask "when are we going to use..." why not make a video on things you need to know before you use", or "first steps in using..." or "things to pay attention to when using..."?
hope tis helps
120 comments
Would you be a student of mine? You asked the questions I hoped to get from them.
I'm just faced, over and over again, with the fact I don't have many ideal clients... My new group of students, which started a separate course, have had just 2 classes but they should come up with questions like these. Fingers crossed.
576 comments
Logan, then here’s something to think about. If you want clients that ask questions like this, then maybe start making videos that answer those. It will attract these people🤷♀️ And I have a question for you. Is it possible that they do have these questions but are maybe a bit scared to ask them, maybe because they’re shy or afraid to look stupid?
Maybe you could try a video with one of those topics and send it to your clients and see how they react. If they love it, then maybe it’s a great way to support them in asking these questions next time. Because they might think they’re not the only ones 😃
183 comments
Day 3 – pick one question from yesterday's list and come up with the 3-5 take-aways for your viewers to remember;
Where can I get independent advice about my repair or maintenance?
1. We want your bike to be made by an expert.
2. That you know what to expect how it is made.
3. That you know how much it costs and why?
4. Not interested in, only that you can cycle safely and with great pleasure?
5. Why don't all bike mechanics want to fix my bike?
576 comments
Are they never asking questions such as "how can I prolong the life of my battery", or "how can I fix a flat tire myself"?
183 comments
Day 2 – think of at least 10 specific frequently asked questions that you would like answered;
1. Can I make my own bicycle?
2. Who can make my bike?
3. How do I get my bicycle to the bicycle repair shop?
4. How do I know how much the costs are?
5. When will the bike be ready?
6. Is this warranty?
7. Is my bike still worth it?
8. I bought a bicycle online, who makes my bicycle?
9. Why a service?
10. Where can I get independent advice about my repair or maintenance?
183 comments
Day 1 – come up with at least 10 answers why you want to publish a video about your field
1. Expert position
2. Brand awareness
3. Share your story
4. Putting Yourself Down
5. Know you
like you
trust you
6. Authentic, show who you are
7. Be vulnerable
8. Be visible
9. Taking the Stage
10. Share your knowledge but best keep it for the paid part.
108 comments
Day 3 – choose one question from yesterday’s list and come up with the 3-5 take aways you want your viewers to remember;
How to build a new customer relationship.
Take aways: how your brain works, why it is all about the customer, how to grab their attention, how to commit your customer.
108 comments
Day 2 – come up with at least 10 specific frequently asked questions you’d love to answer;
Does cold calling work?
Starting a customer relationship.
How to build relationships over the phone
How do you get a suitable database
Who will you call?
What does your introduction look like?
How do you end the call and make a appointment for follow up
Why do some conversations go well and others flunk completely?
How to cold call with results
How to do succesful follow up.
How to handle objections
108 comments
Day 1 – come up with at least 10 answers for why do you want to publish a video on your area of expertise
Getting people used to your voice and sound
Easy for people to find you and to get to know you
Show your expertise
Get experience in front of the camera
Video is very suitable for the younger generation
Easier to explain things
By being able to speed up the video it saves time
Promote my book
Promote my video
Teach and show people how it works
105 comments
I'm kind of running behind in this program.
I would love to keep up but can't seem to find the time right now.
I will get in again I promise.
And I know I have to give webinars.
And I know I should write a book.
And I know I have to make video's.
And I know I should do more with SEO, social media, blogging etc etc.
But I also get a bit overwelmed by all of this, especialy if I also need to make animations in the meantime.
154 comments
Paul,
I feel the same! I have started with all these topics as well (book, video, SEO, blogs, automation etc) but nothing is finished. I also feel overwhelmed and need some integration time... I do see where it's all going though!
718 comments
Lucie, please see my answer to Paul.
It’s relevant to you too… I think.
718 comments
How do you know Paul that you need to do all those.
I don’t think you do.
And I don’t ask you to do any of the things you wrote above (webinars, book, videos, SEO, social media or blogging).
All I ask you is to follow the program instructions (10-15 minutes a day) and trust the process.
I never mentioned webinars. I won’t ever mention them. I don’t believe in them and don’t use them.
About a book - all I asked you is to come up with a few topics and ask your list which topics they would like to read.
About videos - all I asked you is to create one 5-minute video answering a question you probably answered hundreds of time.
I never mentioned SEO. I won’t ever mention it. I think SEO is the one of the worst things you can do for your business. I don’t do it and I won’t recommend you do it.
I didn’t ask you to create any social media content (yet) nor blogs…
So, to be honest, I think you stress yourself out, and overwhelm yourself with what you think you should do, and not what I actually ask you to do.
It’s a shame… because if you would simply trust (me or the process or both) enough to do just the instructions - no more, no less - I you would actually get the most value out of the program for the least amount of effort and worry…
Just my 2 cents…
268 comments
Hi Paul, Lucie and Nisandeh
I also experience a bit that I can be 'overwhelmed' because I am almost 3 weeks behind due to vacation and I was sick for a while.
But I do the assignments because they are very valuable, at least I think. And it doesn't even take a lot of time. Most of the time is reading all the comments from others. But the 'brainstorming' sessions with yourself can go quite quickly.
I think everyone can do the assignments just fine. It's really not much. It is valuable.
Good luck Paul and Lucie (and the others who also experience this). Just carry on. You learn from it anyway.
718 comments
Good to hear, Sigrid, and thank you for sharing this here.
I’m sure this will be valuable for more people.
268 comments
You're welcome.
178 comments
Day 2 – come up with at least 10 specific FAQs that you would like to answer;
What are the sphincters in the human body and why are they so important?
How do the sphincter muscles work together?
Why does the condition of the sphincter muscles have such a big influence on your vitality?
What is the best way to exercise the sphincter muscles?
What results can I expect if I practice regularly?
What is the relationship between the functioning of the sphincters and embouchure of a woodwind instrument?
How can improving the function of the sphincter muscles affect the embouchure of a woodwind instrument?
What influence can improvement of the function of the sphincters have on tone formation, rhythm and articulation of a woodwind instrument?
How can I strengthen the pelvic floor by exercising the sphincter muscles?
Why can the exercise through the muscle chains of sphincters have a greater effect than mere pelvic floor exercises?
...
477 comments
Day 3 07-09-22
– pick one question from yesterday's list and come up with the 3-5 take-aways your viewers should remember;
13. How do I deal with dominant people?
1. An explanation of why we are naturally averse to dominant behavior.
2. Why the effect of dominant behavior is negative.
3. What you should never do with dominant behavior.
4. How to learn to deal effectively with dominant people.
129 comments
In my experience with politicians and directors serving and working with them is the following question a FAQ. May be it’s is relevant as a take a way, Marcel.
What do dominant people DO respect?
477 comments
I will definitely add this take away, thank you Alexander!
129 comments
Week 11 - 2 of 5
What do you like about being a citymanager?
How do you lead a municipal organization?
How do you initiate a change / movement in a municipal organization?
How do you put together your group of managers (management team)?
Why are you conducting all those job interviews yourself?
What does your day as a citymanager look like?
How do you keep yourself sharp and prepared when you have to shift so much every day?
How do you manage as a citymanager in that political-administrative environment?
How do you become a citymanager?
What would you do in my case?
477 comments
Hi Alexander,
if I may think along with a question because I also have a past with the local government and I have seen this daily:
As a municipal secretary, how do you deal with the political pressure that is exerted on you every day?
576 comments
How do I make sure I don't get overwhelmed?
What can I do as a citymanager to protect my employees?
How do I get my message across to the citizens?
Who's taking care of me while I'm taking care of others?
How can I get out of this endless yes/ no discussions in politics and have constructive conversations?
Just thinking out loud, not sure if these are their problems but they might give you other ideas....
276 comments
Day 3. What will be the main take aways in my expert video?
The question: what is a comfortable setup for working on my website?
Take aways: make life easy.
There's a front and a back to your website. I've is just for you, the other for the world.
One tab for the front, one for the back.
How to switch tabs and how to refresh the page
85 comments
Day 2:
1. How to order a component
2. Difference in cables
3. Why a cable is not a cable anymore at higher frequencies
4. How to roll up a cable
5. How to solder (exists already)
6. Why I will kill you when you bridge a fuse with aluminium foil or a copper wire
7. Why the media and fireworkers use the term short circuit when this is completely wrong in most cases
8. Why exact data is important in electronics
9. What means that a cable is microphonic
10. Why screening is important for audio cables and how cheap cables completely ignore this
117 comments
Day 1 – come up with at least 10 answers for why do you want to publish a video on your area of expertise;
- rise energy consiousness
- reach more people
- let people get to know me + way of working + respect me/make me respectable
- develop a new "language" on solar/energy
- provide free training on solar construction/installation. Raise the bar of installation
- show what's possible
- repeat lessons without additional cost
- record/catch insights that enable bonding + people getting enthusiastic
- it's fun
- it strengthens my expert position
Day 2 – come up with at least 10 specific frequently asked questions you’d love to answer;
- why is the there no electricity in the house during a black out while you have solar energy production/there is sun shining
- what is off grid (not yet asked)
- how can you make your house self supplying on electricity/heat/water (not yet asked)
- how to gain resilliance in relation to power/heat/cold/water (not yet asked)
- what is optimisation of solar production
- what is an inverter
- is the system save
- what adaptation do you need to do in the fuse box
- what will the system produce
- what maintanance is necessary
Day 3 – choose one question from yesterday’s list and come up with the 3-5 take aways you want your viewers to remember;
- is the system save
Take aways:
- there is a good way of installing in which you may feel save, what product to choose, what installer to choose, how to maintain influance of the quality of the work/output
- savety of the system is also the part you don't see/morality of excellent work. quality of the team
- systems check, build in savety of the system, how to monitor the system
323 comments
These are indeed interesting questions!
Especially the first about the blackout got me puzzled. I have solar panels and would like to get my house more energy independent in the coming years… so I think I will watch all the videos!
178 comments
Find your compelling WHY
Come up with as many ideas as you can to: WHY is it important for YOU to publish a video on your topic of expertise?
* it helps me to present myself and my topics;* it makes me visible;* I can work on a collection of quality content and series;* it helps to make a consistent look of my business;* I can also use music to inspire;* I don't have to rehearse information again and again, because I can refer tot the video's;* I an use video as a part of an online course;* I can make video's in Duth amd in English, which makes my area bigger;* it helps me to exercise presentation and speaking on video;* it helps me to focus on explaining exactly and relaxed and convincing what I want to share;* it helps me to spread the word, use social media with attractive and good video-material;* it makes it possible to share not only the word, but also examples of materials, exercises, environments etc;* People can look at their own time;* I can combine video with online coachingsessions; Video gives the basics, online live we can go more in depth;
181 comments
Day 2 – come up with at least 10 specific frequently asked questions you’d love to answer;
1. What coping strategies can I use to reduce stress every day?
2. How can I regulate stress in my body in a stressful day with an important meeting?
3. I can t find rest anymore, feeling restless, what can I do?
4. How can I alter my stressed state into a restful state?
5. I don t sleep well, feeling sleepdeprived, what can I do?
6. My work is too stressfull, how can i handle this differently?
7. My boss bullies me, how can I cope with it and the stress it gives me?
8. At work the reorganisation gives me stress, I might loose my job, can you help me?
9. I cant find rest at home with my family, what can I do?
10. Whats the difference between feeling worn out and burn out?
11. can you teach me practices how to relax daily?
12. If hormons are responsible for my stresslevel, how can i influence my hormonlevels?
13. Why is it so hard to find balance in my days?
14. What practical tips do you have to regulate my balance in a day?
15. Can you talk to my boss about my stressful situation?
16. what is the difference between bore out and burn out?
17 What sort of massagetherapy can reduce stress and prevent burn out?
18 Can mindfulness or meditation reduce stress?
19 What kind of sport can prevent or reduce stress?
20 What breathing techniques can help me reduce stress?
21. I know about the coping strategies, but I dont find time to implement them, what should I do?
108 comments
day 2:
- do you need the other party to solve a conflict
- is it possible to solve the conflict with someone, without the other party participating in the proces?
- How do I solve feelings of powerless and insecurity
- what do you do when you don't know what to do
- what is the key to freedom?
- who needs to start with peace?
- what is the difference between negotiation and mediation
- what's love got to do with it
- what if my partner doesn't agree
- what if my boss thinks different
- how can I make a dream of my bullshitjob
- how to find a job that is fulfilling
- how to cooperate with difficult people
- how can I change my relationship with...
-
576 comments
love the one "how can I make a dream job of my bullshit job... "
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Day 2 - at least 10 specific frequently asked questions I’d love to answer
Even though yesterday I decided to “change” the challenge and make the video 1 hour masterclass, I see the value of shorter 3 minute videos I could use for Instagram Reels.
So back on track with the assignment… here the FAQ ideas:
1 How to beat procrastination
2 How to generate new ideas
3 How to choose my next step
4 How to find time for my projects
5 How to finish what I start
6 How to organize my ideas
7 How to eliminate mental chaos
8 How to maintain my energy throughout the day
9 How to create a morning routine
10 How to create an evening routine
215 comments
Day 2. FAQ I’d like to answer
1. How can I improve my thinking
2. What do feelings do with me, what do I do with them
3. What are the main sources of learning
4. How can I train my creativity
5. What are the greatest ancient lessons for happiness and harmony
6. How can I drive my self-starting power and motivation
7. What are every person’s needs
8. How can I build wealth without being in the equation myself all the time
9. How can I deal with adversity, worry and frustration
10. What are other people’s needs from ME
111 comments
Day 1 why publish a video
marketing reasons
they get to know me
speaking is easier than writing and describing
video is dynamic
watching and listening is better than reading
video makes curious
my topic is about presenting
call to action is more powerful on video
you can make it as fancy as you want (music, pictures animation etc, make your own virtual studio)
compared to written text, video is more compact and your website remains clear
409 comments
Week 12
day 2
FAQ
1. How do I get my kid to school
2. My kid has anger issues, how can I help? What can I do.
3. My kid doesn't want to go to bed, I need some private time. What can I do?
4. my kid doesn't listen. How do I make it listen.
5. My partner and I are not on the same 'page' in raising our kids. is this bad for the kids?
6. We have many conflicts. How do I solve conflicts between the kid and me?
7. how do I solve conflicts between the kids.
8. My kid only wants screen time. How much can I give.
9. How do I range that my kid is not on the telephone all the time?
10. I don't want my kid to take the mobile to its bed. He said that everybody has its telephone in the evening. What can I do ?
11. How can I get my kid to do some tasks in the household.
12. How can I get my kid out of bed.
13. How do I create less stress in the morning?
14. I want my kid to take lunch to school instead of buying it. What can I do?
15. My kid doesn't tell anything about school. How do I make him talk?
576 comments
I would watch all these videos... seriously
329 comments
WOMB WEEK 12, SEPTEMBER 6 2022, DAY 2/5
PUBLISH AN EXPERT VIDEO
List of FAQ I would love to answer:
1. How do I make my baby sleep through the night?
2. Why does my baby wake-up with the tiniest noise and every time I put him/her asleep back in the crib?
3. Why does my baby only stays asleep with the pacifier (or breast) in his/her mouth?
4. Why am I so irritable/anxious short after the birth of my (first) child?
5. How to know if I am in(reaching) a burnout?
6. How do I get out of a burnout?
7. What are the pros and cons of sleep coaching? Is it something for my family?
8. Help! My extreme sleep deprivation does not let me take good care of my child, my exhaustion is unbearable, what can I do?
9. Is co-sleeping safe?
10. What is the meaning/purpose of motherhood?
11. How to get in one line with my husband/man about parenting?
12. Fun Tutorial of the 10 most loved lullabies for babies and small children
323 comments
I think you will be great at this Maru!
329 comments
Thank you Bas! I am certain that you will be great at video making too! 🤩
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Day 2 – come up with at least 10 specific frequently asked questions you’d love to answer
1. How to reduce front-end development costs by 30%
2. The best way to make your css maintainable
3. How to save time while coding
4. How to deliver your projects on time
5. How to do code reviews without getting angry
6. How build a stress-less development team
7. How to deal with the lack of UI/UX awareness in your company
8. How to improve your team performance without Big Changes
9. 5 Easy things you can do to improve your team communication right now
10. How to deal with angry or impatient team members
11. How to be super productive all day long
12. How to prevent fatigue in the last part of your working day
13. How to make sure the next developer doesn't hate your code
14. 5 Healthy coding habits for front-end developers
16. 5 Tips to create an easy to understand codebase
17. How to make sure your code review process doesn't delay your project
18. How to deal with new, unplanned requirements
19. How to keep your developer brain in super shape
20. How to effectively share knowledge within your team
323 comments
Day 2 faq/ fears
Fears/ complaints
-so hard to prioritise
-we don’t have ownership (within a project)
-impossible to create time/ free people for 2 weeks
-cost so much money (when people are working 2 weeks focussed)
-too much to arrange/ figure out
-hard to start
-we actually don’t know why and what we are doing
-process is very tight
(These can be flipped into ‘how to’- but are often brought as ‘we cannot’. This will be a question on Wednesday)
FAQ
-do you guarantee a certain / wanted outcome
-what is scrum/ agile
-what does it do for teambuilding
-how is peoples freedom to choose what to work on guaranteed (working within a set proces)
-how does a sprint-week work
- what do we need to arrange
-what do we need
-who do we need
-why would we want a design sprint
I can totally see what I d like to do..:)
Other topics
Outcome vs output
Project vs product
Cyclic vs sprints
323 comments
Oh- is ‘who are you’ also considered a faq?
276 comments
My mum is an undertaker. When she meets families and goes over the plan of the ceremony, they sometimes want to hire a 'ritueel begeleider'.
She offers 3 websites of different people she works with. And 9 times out of 10 the families choose for the one who has a video introducing herself on her home page.
So I would say yes.
323 comments
Yeah! It is actually the most asked question..:) but it seemed too simple to write it down hihi thanks! 🙂
576 comments
Bas- I used to have a company called KnipoogICT where I did "Agile Bootcamp"s. I think I made around 20 videos about agile. Would you like to have them? I'm not using them anymore, so you can have it. just to have an idea, it might help you to start:) I will need to find them for you but if you want I'll dive into my archives.
323 comments
That would be great and very generous Gerdy!
I am working on them now- could use some inspiration and ideas...
Thanks a lot!
323 comments
Dat 1: why
1) I want to learn this for so long, to overcome my shyness, to overcome my perfectionism.
2) to turn visitors into clients on website
3) to share my way of working
4) to communicate better, explain easier
5) show my expertise- build trust
6) to make it easier for people to get into contact with me, scedule a meeting
7) to be able to create an online course (if I can do this, I can do that)
8) to have and show fun
9) nobody reads the faq or ‘reasons not to’ or ‘why I am the best’- but are willing to watch- so I get my most important information across
10) to be able to grow a completely remote business
477 comments
Day 2 06-09-22
– think of at least 10 specific frequently asked questions that you would like to answer;
1. Why does performance have nothing to do with your self-esteem?
2. Why do I always want to be in control?
3. Why do I often put the content above the relationship?
4. Why am I so impatient?
5. Why do I want it my way?
6. Why don't I set limits?
7. Why am I putting myself last?
8. Why do I always want to do it right?
9. Why don't I dare to make mistakes?
10. Why do I struggle with my emotions?
11. Why do I not dare to confront?
12. Why don't I dare to talk to others about what they do?
13. How do I deal with dominant people?
14. Why do others find me businesslike or cool?
15. How can I be clearer?
16. How do I get rid of my perfectionism?
17. Why do I feel responsible for everything?
18. Why do I get annoyed by people who draw all the attention to themselves?
19. How do I deal with arrogant people?
20. How do I deal with difficult employees?
21. Why isn't my boss listening to me?
22. Why doesn't my boss understand me?
23. How do I make my boss empathize with me more?
24. Why isn't my boss making decisions?
25. Why doesn't my boss treat everyone the same?
26. Why does my boss never have time for me?
27. Why doesn't my boss tackle the difficult colleagues?
28. How do I waste less time?
29. How do you give feedback?
30. How do I get more rest?
31. How do I gain confidence?
32. How can I let go of things that burden me?
33. How do I make sure I worry less?
34. I'm stuck and how do I get out of here?
35. How do I find my motivation again?
36. I don't have a purpose in my life and how do I get a purpose in my life?
37. How come I have so little energy?
38. How do I avoid getting angry?
39. How do I learn to say no more often?
40. How do I better stand up for myself?
114 comments
Day2
Day 2 – come up with at least 10 specific frequently asked questions you’d love to answer
1. What should I do with the rest of my life
2. How can I live meaning for life.
3. What is my purpose in life.
4. What is a healthy diet.
5. What is the right meditation for me.
6. What is the right exercise for me.
7. How do I find inner peace.
8. How can I be in silence
9. I am successful I have the house the wife the kids and the money now what.
10. How do I know that I’m making the right decision.
323 comments
Interesting questions for interesting clients.
I am curious what your answers will be!
276 comments
Day 2. Frequently asked questions.
So last night Rudolph, Gerdy, Maria and Alma joined my brainstorm on demand session. And the theme was around struggles and questions for my target audience. It was a very inspiring and energetic meeting!
For this assignment I have some options. I can brainstorm, actually look at questions I got and use last night's notes.
Top of mind:
Which pages should I have?
Should I accept payment on my website?
How can I work faster in my browser? (Tabs)
How can I work faster in my browser? (Keyboard shortcuts)
How can I stop the comment spam from coming in?
Do I need privacy statements, cookie notice, algemene voorwaarden? Where do I get it?
I want to create something that looks like this, how do I proceed?
I want to do this specific thing that my site has not been made for. Can you write some code for it?
How do I structure my learning information?
Which page do I login again?
How can I put a fancy slider on my website?
How can I put under construction on my website?
Going into Whatsapp and email to find the 10 latest questions:
- how do I stop comment spam?
- can I cancel my pricey provider and use a cheaper one?
- how do I set up an email address?
- can I change the color of the background?
- how can people find my website?
- how do I remove the branding from the theme?
- how do I get to writing?
-which photos do I need?
- which price should I use?
- can I be excused from sending a newsletter?
- how often should I blog?
-how do I change the date of my product?
From last night's brainstorm
How do I make my content fit together?
How do I position myself so I can attract clients?
What is a good website structure?
I want someone to tell me what to do step by step.
How do I bring people to my website?
How do I get good texts for my website? (What is the entrepreneur is the best writer and what if she is not?)
How do I create a community?
How do it create Pages just for my participants?
How do I make my website more interactive?
There's some themes emerging:
- the very basics on a computer
- the very basics of WordPress
- getting the basic website setup
- strategic content creation
- cosmetics
- mindset
- extra and now advanced functionality
- community building
323 comments
I unfortunately missed out on the opportunity of the brainstorm. If there is a ‘part 2’ I hope I can join!
329 comments
Awesome Max! So happy for you! 🥳😃
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Day 1:
Why
1. Easier marketing
2. Easier networking
3. Better connection
4. Making the first contact without having to move physically
5. Give more and complete information through style (voice, tonality, body language, language, ... )
6. Sets me apart of the others that don't do this.
7. Make contact repeatedly everywhere
8. Use it as extra documentation
9. To replace long e-mails
409 comments
Week 12
day 1
WHY should I publish video's in my field of expertise
1. be seen, seen more.
2. make structured content
3. give value
4. clients can see if they like or trust me
5. leave legacy
6. practice to give spoken value
7. video is easier to learn from for clients
8. clients can listen to while walking, biking or cleaning the house
9. through video tone of voice and mimic can help in the expression
10. video's can be 'stored' on Vimeo or Youtube.
11. video's can be used on different places
181 comments
Day 1 – come up with at least 10 answers for why do you want to publish a video on your area of expertise;
1. Serious stress is a killer: it destroys peoples health. I want to educate them in reducing stress
2. Stress can be reduced over time in every person, I want to show the possibilities of relaxation.
3. There are wonderfull simple ways to reduce and prevent stress in the bodymind, I can explain them from experience and help people
4. I can show and teach the practices to immedialely reduce stress
5. I can show and prove that stress can be reduced in working places, teaching teams in how to , reducing costs for companies as well...
6. In a video I want to promote my expertbook on stressreduction
7. We are our hormons, I want to show how to manage our hormons to live a better live
8. I can show that we are able with a massage method that reaches the mind, to influence the reactions in our nervous system and can reverse the stress process.
9. I can show that It is possible to reduce stress in families with a communication method. It is measurable before and after.
10. I can interview people on video who have reduced stress with my practices. (video testimonials).
11. Every video will show my willingness to help people reduce stress and my professional expertise in a personal way and fast.
12 Short videos are easy to consume and will start to build trust, likebility.
154 comments
I started creating video content in 2019. I have 4 online courses, each with 50+ videos ( total more than 250) but all only for people who bought the programs. I want to start a YouTube channel with free content to attract new people.
WHY publish a video
1. Because most people are visual and prefer to watch/listen to than read about horse training
2. I can more easily convey my enthusiasm in video (than on paper)
3. I have 2 amazing horses that people love to watch
4. People already get to see my way of being and playing with horses
5. I can show what I do when my horse does something differently than what I intended (people love bloopers)
6. I want to start a YouTube channel with many of these 5 minute videos
7. I can put several of these videos together and create a new online course
8. It’s easier for me to talk than to write.
9. I can transcribe the video and turn it into a blog
10. I am my brand. It will increase the know-like-trust factor
11. It can be (free) teasers for my (paid) online programs
12. To have content for promotional videos
13. To inspire people that there is another way to train horses
323 comments
WOW …! I think that is amazing. Every time I’m in front of a camera I freeze…
I m going to do the advices of Nisandeh - if you have an additional tip- pls let me know!
154 comments
Thank you Bas!
When I started in 2019 I would freeze too.... It's a matter of practice.
I started with writing a script first, but that didn't work because the horses would always do or show something different😄.
Now I just have a topic and then I start working with my horses. I have a Sennheiser sender and and the receiver is attached to the video camera, so that the sound is really clear when I move around with my horses.
You can call me or we can do a zoom if you want to know more how I do it.
215 comments
Day 1. Why create an expert video
1. It contributes to a professional appearance and a sense of authority
2. It is “THE” contemporary way to convey content (stay up to speed)
3. It is more forgiving than linear text (that needs to be right word for word)
4. It is a more natural way for people, closer to natural needs, to take in messages
5. It can be more fun to make them than writing e.g. an article/book
6. It takes less effort than writing e.g. an article/book
7. It has higher chances of being consumed (in full)
8. It is easier to be compelling in video than in writing
9. It is easier to create a “fan base” with video than with writing
10. It becomes easier, with the previous 2 points, to increase sales
PS: today is the very first day in the program for me to come up with input quite late – for a funny coincidental op-topic reason: I’ve been in a studio all day, and will be all week, to record dozens of videos that make up my new program. So accidentally I'm already in the middle of this week's assignment.
189 comments
Day 1 – come up with at least 10 answers for why do you want to publish a video on your area of expertise
1. Makes it more personal than e.g. a blog article
2. It's easier to digest than reading, for most people
3. To attract more ideal clients
4. To distinguish myself from other experts in the field
5. Increases my expert position
6. Builds trust
7. Relatively fast to do with good return on investment
8. Good way to get out of my business comfortzone
9. Works for me while I do other things or just enjoy life 🙂
10. Good practice in making complex things easy to understand
11. Sounds like fun
108 comments
day 1: why
- it is a easy way to express myself (if I don't doubt myself)
- I love to watch movies myself
- it's fun
- I can reach a bigger audience
- legacy
- building further for my academy
- be authentic and personal
- be the change
- sharing is caring
- be a leader and show it
- stretch myself
- grow
- talk directly
- I can re-use my blogs in a video
- I can re-use my content of the book in video
- I like it
120 comments
Day 1 - Why do you want to publish a video on your area of expertise
Marketing:
1. As a martial artist, showing if proving
2. More personal
3. It informs prospects in a different way than text or photos do.
4. There aren’t many martial artists in my specific field
5. Easier to share than a piece of text
6. Can cut pieces of forms to make a good video without giving away a whole form.
7. Being able to show more different weapon techniques than doing a life demo.
Instructional:
8. Students can re-watch techniques at home
9. Small courses can be filmed and be put in a funnel for free and/or for money
10. Could be used even if I’m not available or died
11. Can do (historic) lectures for which there is less to no time during class
12. Can do extra power and condition training for which there is less to no time during class
276 comments
Lots of extra content for your customers and ways to improve your lessons. Sounds great!
129 comments
Week 12 - 1 of 5 WHY I want to publish a video
1. To build trust in me as an expert.
2. To act as an opt-in.
3. To share knowledge and expertise.
4. To be one step ahead of my competition.
5. To be found more and more easily with my message.
6. To build a connection with my ideal client.
7. Because of how I tell my story in the video, also the way I normally act, talk and move. This makes me authentic and recognizable.
8. To develop this skill, because I want to convert more material from my trainings into video lessons, which gives me more time for myself and for creating other content.
9. To be able to continue to share the valuable information even after I can no longer do it myself (physically or mentally) and to generate a form of passive income (one of my goals for 2023).
10. To show what is authentic and reliable (show, don't tell).
276 comments
Day 1. Why do I want to publish an expert video?
- because my clients consume video
- it's great to have different types of content
- I can do 'show don't tell'
- it will be a great skill to master
-it allows me to be present in different channels
- people who prefer moving image can connect to me
- it can supplement my blogs
- I show myself as part of the brand
- I advise my clients to work with video, so let's walk the talk
- for certain videos the speed from recording to publishing can be really fast
-it will grow my expert position
- they will be great answers to many questions
- others can easily integrate my added value on their websites
- it's a different way to show me
-it's a different platform to get engagement
114 comments
Day 1 week 12
With my product I want to be very exclusive so therefore I will not publish my videos or put them on social media.
That doesn’t mean I’m not gonna make videos I want to make videos for people to see my daily exercises and my daily program I have for life. However those are only going to be shared by the people that came to the resort over here in Spain and with my clientele that I am Mentoring for a year.
Why do I want to make videos as an expert !
1. So my clients can use the video too practice every day.
2. To show them how The exercise is done.
3. To talk about the history behind the Exercises.
4. To explain in more details why we are doing what we are doing.
5. To invite myself to be extremely precise of what I want to share in my program.
6. To make sure that what I want to bring across also comes Cross.
7. As an insurance if they don’t get it right in the beginning they can always watch the video again.
8. To make my client feel special by putting in the effort to make a video for them.
9. To put myself out there even if it makes me feel uncomfortable to make a video.
10. Making a video is a lovely way of sharing the content that has been given to me.
718 comments
In your case, Nanda, you might also want to do that as a way to continue delivering your value to the world - in case you can’t do it anymore… illness, death, extended pandemic that won’t allow people to come to you…
576 comments
Brilliant! It's not in my focus but it would be such a good idea to start making videos....
So here are my 10 reasons:
1: it helps me so much to clarify my own message lol
2: they get to know me
3: they don't need to have a call with me usually anymore to get to know me, but see that in a video
4: I can explain many things that are hard to explain in my book
5: I can interview others
6: it's great to reach a different audience
7: it's great to explain something very simple
8: I can show ME (energy, enthusiasm, fun, etc)
9: being good at videos is a fantastic testimonial
10: to show stories behind stories
11: to create content that I can later on re-use
12: to work on being consistent
13: to have something that can easily be shared
14: because pictures talk
15: to answer questions that I get
16: to reach so many more people than I do now
17: etcetera! 😀
576 comments
and another one. Because I'm freaking GOOD at creating videos and editing them and get them viral, so I should definitely start it!
276 comments
How do you make viral videos? What's different/extra?
576 comments
haha. Well. That's simple (but not easy). Just make a lot of videos and hope one catches. On another topic I have a youtube video and one of them caught attention of YouTube. I created and uploaded three videos every single week, and after 4 months of consistent uploading there was one. Then the whole channel started to create traction. It's a video with lots of background noise, my voice is hard to hear so it's one of the worst videos editing wise. But somehow... I don't know. Ask the youtube gods. In my opinion its accidental, but the more videos you create the higher the chance one gets viral.
When Nisandeh and Vered had their YouTube channel I think he did everything right- great thumbnail (ok that worked with mine too), fantastic content, lots of interaction, AND he had an audience of his own. I didnt have any of that, and still it worked.
so hard to say... but I enjoy it a lot and therefor it's worth going for it. I know also Hugo has one video that brings him most of his views- and when people like that video they stick around.
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WOMB WEEK 12, SEPTEMBER 5 2022, DAY 1/5
PUBLISH AN EXPERT VIDEO
Compelling WHY
Why do I want to publish videos on my area of expertise?
1. To make clear to myself and to everyone the problem(s)/pain(s) that I solve (Why, What, How, etc.)
2. To be more personal. Video is more personal than written communication
3. Because this is currently the most important way people search and consume information
4. Because I personally value video making as a great way of self-expression
5. Because videos can be a wonderful vehicle to attract ideal clients
6. To say what I have to say in the most valuable way I possibly can
7. Because videos are a platform where simplicity and honesty are King
8. To have the honor to accompany somebody's life, pains, struggles, joys... Videos are great life companions
9. Because video makers have the opportunity and the stage to transform someone's life for the best
10. To inspire many people
11. To connect with people all over the world
12. Because video making provides me a creative "Kick" where, after a while, I switch into The Flow state
13. Because many people are "afraid" of cameras. This gives an opportunity to stand out
14. To speak up my heart in videos
15. Because I am a listener. Videos give me the opportunity to speak ^_^
16. To document my Entrepreneurial and Expert journeys
17. To provide practical, valuable information
18. To be able to interview people and record it
19. To start generating Passive Income
20. To record my thoughts to posterity (eternity)
21. To build my legacy
22. To watch it later and enjoy what I perhaps at that moment was not able to enjoy
23. To practice and perfection video making skills
24. To visually teach what I live/preach
25. To SHOW that I do what I say
26. To record and share daily life
27. To create powerful and life-transforming moments
28. To build a worldwide community where everyone is welcome to share experiences and points of view
29. To get out of my comfort zone
30. To get out of my fears/ insecurities and focus to serve people
31. To fail and learn as fast as I can
477 comments
Day 1 05-09-2022
– think of at least 10 answers why you want to publish a video about your field;
Before I start there is no doubt that I will go for 100% again, but there is indeed one but that I translate into a question for the Q&A next Wednesday: How is it possible that my video was recorded by RTL4 and broadcast on TV and was later rerun on TV, viewed only 200 times since 2020 and not yielded a single customer? Despite everything appearing to be shot so perfectly, the video doesn't work. I think everyone will benefit if I get an answer to this on Wednesday.
1. Giving the viewer insight into authentic behaviour.
2. Provide the viewer with insight into what authentic and effective leadership means.
3. Provide the viewer with insight into the effects of your behavior on others.
4. Provide the viewer with insight into the effects of dominant behaviour.
5. Giving the viewer insight into intrinsic and extrinsic motivation.
6. Provide the viewer with insight into value-driven behaviour.
7. Giving the viewer insight into instinctive behaviour.
8. Provide the viewer with insight into the influence of emotions on a conversation.
9. The viewer gains confidence in my competences as a coach and trainer.
10. That it increases my export status as an expert on authentic behavior and behavior change.
11. Giving the viewer insight into what stands in his way with difficult employees.
12. The viewer starts to reflect on his own behaviour.
13. The viewer sees what he can do differently as a manager.
14. Giving the viewer insight into relationships with employees.
15. That the viewer will ask questions to me to get answers so that we build a relationship with each other.
16. The viewer will recommend my videos to others within his network.
17. That it increases my findability on Google.
18. That I develop quality and reliability with the viewer.
19. Give the viewer insight into how important it is that employees feel safe.
20. Give the viewer insight into what employees really need, but don't ask for it.
718 comments
Please ask it on Wednesday, Marcel…
So I can answer it for everyone.
But you should easily figure out yourself the answer.
The answer is clearly stated in your description of the video…
477 comments
Thank you Nisandeh,
I will definitely do that and then I will also include the description of the video. I suspect that after the answer I will change the description.
What I do like to mention is that I recorded a video in Israel in 2017 (Blinde vlek door Authenticiteit in beeld). I'm curious if you see where in Israel 😁. By the way, also no success 🙄.
145 comments
Day 1 – at least 10 answers for WHY video on my area of expertise.
First I should clarify that YES I will do a video but it will be a 45 min/1 hour Masterclass to use as a new freebie/lead magnet/optin.
I consciously dropped my Youtube channel months ago to focus my content creation in my Podcast and Instagram videos.
This new video I will host in Vimeo unlisted, here my reasons WHY:
1. To nurture my current subscriber list
2. To attract new subscribers
3. To position myself as expert
4. To share knowledge
5. To do publicity with Ads
6. To ask my current list to share with their network “your friends just like you”
7. To provide massive value with downloadable workbook and tools
8. To get them to talk about me (“You won’t believe so much value for free”)
9. To pitch my services at the end of the masterclass
10. My old PDF freebie/lead magnet/optin has been feeling outdated for a while