Goal: >>I am going to get rid of anything that doesn’t work anymore<<

WEEK 20 /Day 2 – These are my 3 lists: easy to eliminate, requires some effort to eliminate, difficult to eliminate based on the list from WEEK 20/Day 1

EASY TO ELIMINATE
 Subscriptions which I don’t use
 Services I don’t benefit from
 Hosting company which is not used
 A number of overcoats
 A great number of shoes
 A great number of mocks
 A great number of bedlinen
 A great number of tablecloths
 Á great number of plates
 A great number of kitchen cutlery

REQUIRES SOME EFFORT TO ELIMINATE
 Lease car
 Acquaintances which cost energy
 All the mails in my mailbox leaving a serious footprint
 A number of books which does not add any value to my knowledge
 A great number of stuff from my basement
 A great number of stuff from my garage
 A great number of stuff my from attic
 A huge number of letters from the last many years
 A great number of apps
 A great number of clothes
 A great number of magazines
 Clothes which I don’t use
 A great number of toilet articles
 A great number of make-up articles
 My storage room in Denmark

DIFFICULT TO ELIMINATE
 Apartment in Denmark
 Fulltime assignments less unless they add to my purpose
 My house in the Netherlands unless I turn it into a full Airbnb with all the additional services I’ve worked out last week
 Print-outs which are not used
 My last network group
 All my MUST DO Habits which are causing serious stress
 A great number of old instructions or information from my cupboards which are of no value anymore (from my library)
 …

Aditionally, after the business buddy meeting:
- I stop going to parties or family-gatherings I don't like to go to
- I eliminate complaining the best I can, and I try to be thank full for all the disturbance and challenges and ask myself the question what it may bring. Furthermore I will take the situation as it is and make the best of it, everything I need is already there so no need to say: what if i have bla bla..
- stop with assumptions, be open minded
- stop with habit of going to late to bed

The list will follow. But here is the fist thing:

Stop hiding. The most important AND difficult thing to do to make a plan for expressing who I am and where I stand for

Day 4

Requires some effort

=================

- My lack of focus on the business

- No marketing strategy

- No sales strategy

After 2 years with all the Covid issues, I’ve lost focus on my business and focussed on my kids and daytime job.
Over the last few years, my business didn't fit anymore with my life as being a single parent. Many time I thought of quitting my business because it costs more energy than I got out of it.

Thinking time about my business brought me back to my stay in Tenerife, where the plan was born to transform my business with all live trainings to a fully online academy. Back home I've started this for B2B clients, but also lost focus over time.


I’ve joined the WOMB program to get the input and inspiration to rediscover my why, target audience etc. for the online business.

There’s urgency to create a marketing and sales strategy for the online academy instead of the live trainings.
So I’ll use this Q4 to develop, plan and schedule the activities to get to these strategies.

Day 1 – Make a complete list of all the tactics, strategies, products, actions, people, etc… that don’t produce results in your business (anymore).
No results private or business:

Old books I have read
Clutter in closets that maybe come in use someday in my husbands opinion
Old pictures who are double maps in google
Downloaded and scanned documents check on them either to delate or safe
Old paper stuff
Go over my linkedin and facebook contacts and remove all who I don’t know in person
Old shoes and clothes I don’t ware or who don’t fit anymore in my new color scheme
Old downloads I still was planning on reading
Old client information on paper as it is all in the cloud

Day 2 – Divide your list from yesterday into 3 lists: easy to eliminate, requires some effort to eliminate, difficult to eliminate.

Easy to eliminate:

Old books I have read
Old paper stuff
Old shoes and clothes I don’t ware or who don’t fit anymore in my new color scheme

Requires some effort:

Old downloads I still was planning on reading
Old client information
Old pictures who are double maps in google
Downloaded and scanned documents check on them either to delate or safe
Go over my linkedin and facebook contacts and remove all who I don’t know in person

Difficult to eliminate:

Clutter in closets that maybe come in use someday in my husbands opinion

Day 3 – Eliminate all the items on your “easy to eliminate” list.

Shortet out my books and gave them away to charity.
I got my new color analysis card and sorted out my entire wardrobe today and next week I'm going shopping for new "business" clothing
The old paper stuff I will plan for that to do every Sunday afternoon and work year by year

Day 4 – Make a PLAN how to eliminate all the items on your “require some effort to eliminate” list and schedule the actions in your agenda.

- Old downloads I still was planning on reading (every Monday starting 7-11 I will go in google and delate what I don’t need and after google is finished I
will go to my external hard drive.
- Old client information (scheduled during the Christmas Holiday on 30 december)
- Old pictures who are double maps in google (every Thursday morning from 08.00 until 08.30 I will go over the maps and control theme and delete
double by sorting them out by year or event)
- Downloaded and scanned documents check on them either to delate or safe (every Saturday morning I will dive in to the scanned map and name the
documents or delete theme)
- Go over my linkedin and facebook contacts and remove all who I don’t know in person (As long as it needs when my son is enyoing his Sunday bath I will
go over my friends and connections and delete everyone I don’t know personally starting on Sunday 13 nov.

Day 5 – Make a PLAN how to eliminate all the items on your “difficult to eliminate” list and schedule the actions in your agenda.
I need my husband to go and check every closed and declutter so I will plan for this during the Christmas holdiday as he still is working in the kitchen garden preparing it for the winter.

Going over this assesment this week did bring back again the awareness for me to stick to a structure and dont let go for what ever reason and triggert also the part from my vison week about what it is that I realy want. What makes me happy, how can I implem,ent the 20/80 even better.
Wjere do I want to spend my time on and with whom and for what.
There are still moments in wich I procastinate and know but dont do and looking back this year I still say to my self: you did it girl, you came from far and are still not where you want to be but you are on track!

The celebartion will be that I will spent this evening on the sofa and wacht a movie from years ago: the Never Ending Story.

Day 4: PLAN on how to eliminate all the items on my “require some effort to eliminate list “ and schedule time to do or work on it my agenda.
• Offer people to have a look at something only because I’m curious.
o Stop doing this if it does not add value. The most important part is to respond and not react. So curiosity is nice, but first think before reacting.
o For this I do not have to schedule time will but it somewhere on a reminder in front of my desk.
• Do my own administration.
o November – January if will organize and structure this and but this in a list of tasks that I now follow and write this down as an instruction. In January I will select someone of an agency (after pre-selection) to outsource this.
• Do my own tax-filing.
o Same as before, might be the same person or agency.
• Using my Desktop as dump place for every downloaded attachment (start filing or delete).
o Christmas holiday task to develop several folder structures and clean-up and then either file directly of schedule time to do this every day or once a week.
• Saving old notes, paper tear-outs, poor or mediocracy books as reference material.
o Would say also Christmas, but this will take longer. Will start somewhere during the last weeks of this year than after a short holiday re-start this the end of January, should (is!!!) be ready before the end of March.
o By the way, keeping stuff (broader than paper) this way limited my ability to move elsewhere if necessary, stay where I am because of stuff (does not make sense).
• Customers that I did and can do again small assignment where the revenue / transaction-costs are never turning into reasonable profits and adding to my prospect list.
o The most important part is to respond and not react. Need to state a minimum size of an assignments, currently I feel this should be around 5000 euro (or at least a week of work to accept). This will be another statement above my desk.
• Redefining products / services as if in a new market or too much established competitors.
o Reformulate and reconfirm strategy and this apart from keep curiosity.
o Will reformulate my strategy before Christmas (expect will be part of this module or coming weeks).
• Making PowerPoints for everything.
o Will work more modular. Can use/reuse older PPT’s but think will do more drawing and personalize illustrations.
• Pay for newsletters I do not read.
o Christmas holiday clean-up. Will assess and quite will add all unpaid newsletter that I do not read of use. Considering to drop gmail.com because think I trick me too much.
• Contacting the wrong people (often the non-decision makers that decided on the money) but directly interested).
o This one is difficult, still not know how to do this. See if I can post this on a hot-seat session of welcome ideas from others.
• Work or do projects via middle man or organisations.
o Same, also difficult, still not know how to do this. See if I can post this on a hot-seat session of welcome ideas from others.
• Keeping old e-mails because I’m afraid I will need it in the future.
o Christmas holiday work and or otherwise just hit delete all before the new year.

Day 5
Difficult to eliminate:

My husband and I have to look on a regular basis, for example every three months, at the big picture of our dreams and plans, in relation to our financial situation.

There are some big changes in our lives recently which influence our finances, so a good period to look together again and make decisions.

Next weeks are busy, I don't feel space to do more now. So we will plan this end of the year.

About:
Work me (employee and starting business);
Work Frans (zzp Dutch business);
(My) House Boxtel;
(Our) Houses (2) in Bulgaria (in Bulgarian EOOD, because previous - ten years ago - one could not buy property in Bulgaria as a private person);
Future vision living: where do we want to live;
Future vision work;
Financial situation after (my) age of 60, 64, 67 etc.

Day 5 – Make a PLAN how to eliminate all the items on your “difficult to eliminate” list

So, I did. As I wrote yesterday I reserved a booth at a pre-loved fair for this ánd for next month. Marie Kondo style is perfect for the things that are difficult. Does it sparkle joy? Then you can keep it. If not, get rid of it. It will be difficult but the alternative is a house full of clutter and that clutters my brain.
And to make sure I won't get 'weak' I am going to hire a professional clean up coach. So no more excuses!

First of all- I also decided to go for YouTube. Will start from december 1. It already gives me so much peace to not having to struggle with the mailinglist! I hate the new interface of AC and I still can't figure out how it works.

Requires effort to eliminate
* My opt-in (not to eliminate, but to replace yes. The question is- it doesn't give me anything but I also don't spend time on it so... should I remove it? I could easily change it to another opt-in but not sure if that will work if I don't do anything SEO or whatever)
-I am not going to put any effort at the moment on my website. so that's easy:)

* My website (same)
-see above

* i need to get rid of products that I am selling but not willing to create (I sold two different ones of those in the past week!! Not handy) - need to go over all the youtube video descriptions and remove the ones that I do't want to keep. It's not a lot of work but requires effort (200 videos)
needs to be done by the end of the year (it's 2 days of work but i only have two days in december)

* mailinglist subscriptions except the ones I am actually DOING something with it - go over my subscriptions and delete them one by one. Mainly a time effort.
- I am deleting and unsubscribing the moment they come in. I did a similar action last year during my incompletes but it's embarrassing how quickly it fills again! So far I am only keeping two mailing lists. should be done in the coming 2 weeks.

* Doing private stuff during work hours. It got less now that I have a lot of work, but still. Also time for more structure in my agenda.
- I decided i am not getting rid of this. I am going to plan better, but it's one of the many things I like so much about working online is that I am so flexible! But I need to be more strict on what I am going to deliver that week, and I already checked with my buddy on that.

Hard to eliminate
* starting something new all the time instead of giving somethig a fair chance and having patience...
this requires a process- and I am sure I can get my buddy to help me (simply by focusing me on what I SHOULD do and not on what I WANT to do.

DONE- at least having my buddy on board. Now I need to be true to this agreement I made with myself. I have a plan for next year with a few things on it, and that I want to do. Anything else is negotiable, but only possible when I think about it and decide I can stop something else.

* negative people. Already started creating a list of them. - for some of them this is HARD...
I finished the list. Its actually not as hard as i thought- most of them I waved goodbye or found a way to keep their negativity away. One of my family members is the only eh... headache file:) will talk with them soon...

* Talking OVER people instead of WITH people. Matter of practice I guess?
I would love to get ideas on how to catch myself earlier in this one! And also to find a way to close it off then...

* Complaining - same. Improved big time. Ongoing process.
* Taking things too personal - same as above.

Day 2 – Divide your list from yesterday into 3 lists: easy to eliminate, requires some effort to eliminate, difficult to eliminate.



Easy to eliminate

=============

- Google Ads [Done]

- Facebook Ads [Done]

- Social media posts 

- Membership of dutch Association of Wine Educators [Done]

- Groupon/Social deal offers: Only sold the front-end. Just a few bought the back-end [Done]
- hiring an expensive agency for SEA and SEO [Done]
- hiring a social media expert for instagram and facebook [Done]

- Follow different online courses and programs, without actual results in business


Requires some effort

================

=
- My lack of focus on the business
- No marketing strategy

- No sales strategy






Difficult to eliminate
==
===============
- Working full-time and being a co-parent >50% as a result of which the company does not get focus

- Procrastination

Day 5, difficult to eliminate.
I just download all the trainings and stop the montly subscription.
To stop with houseowners I mentioned in Day 4. I don't like that and it is difficult to bring the bad message. But it is wise to do.
A few weeks ago I have to stop with one of our new employees. That was difficult too, but later on it felt so good.
And the good news is that I hired already a new employee and that is a very kind person. I think I made a good choice.

In the last two years we did a big clean up in the company. That was the COVID period, we had time to look at the business what works and what does not works. So, I think our business functions very well, we work already very effective.

• Day 5 – Make a PLAN how to eliminate all the items on your “difficult to eliminate” list and schedule the actions in your agenda.
• Finding someone to outsource to. I am looking very hard and make use of my network to find someone suitable. Plan in calendar an appointment with an HR professional to discuss

• Day 4 – Make a PLAN how to eliminate all the items on your “require some effort to eliminate” list and schedule the actions in your agenda.

Plan time in my calendar to make 8 linkedin posts. Stick to it and have it fixed for 2 months. Schedule for the first of each month.

• Day 2 – Divide your list from yesterday into 3 lists: easy to eliminate, requires some effort to eliminate, difficult to eliminate.
•
1. Split my attention to too many things. – Requires some effort
2. Being too emotionally attached to results and taking too much responsibility if it does not work out. Requires some effort
3. Working in my business- difficult to eliminate

Day 3, “easy to eliminate” list.

eliminate our twitter account
Unsubsribe on 5 newsletters
Clean up my desk😊

WEEK 20 DAY 5 - Plan to eliminate the ‘difficult to eliminate’
Make a PLAN how to eliminate all the items on your “difficult to eliminate” list and schedule the actions in your agenda.

In April 2023 I will check who on my mailinglist has responded over the last two years. The ones that did, I will save to my normal adres book and I will keep in touch with them by personally writing them an e-mail once on a while. I plan this very action in my agenda. I will notify them about the change. The rest wil be notified about the ending of het contact. I will make a plan for the communication in May and execute it in June. So the contact will become more personal and restricted to the people who have shown real interest over the years. I have already put it in my agenda.

>> I am going to get rid of anything that doesn’t work anymore.<<

Day 3 Eliminate the “easy” list
We are no longer using our mailinglist like it is at the moment. Maybe in the near future we will sort out which contacts we can use (because they are real clients) and start a new list.
I stopped saying YES to all questions asked and with that also creating more focus on the tasks at hand.
We already stopped writing all kinds of blogposts (and it even did not hurt at all 😉 ).
I thought is was easy to eliminate to get annoyed by the children. I wrote it down in my easy list. It’s a bit harder than I thought.

**Day 5** – Make a PLAN how to eliminate all the items on your “difficult to eliminate” list and schedule the actions in your agenda.

- Relying almost fully on working income, having low passive income
- For new business:
- Create online program / support group
- Create FEBE trainings
- Create book & youtube faqs

- Making the business depend on me, fully
- See above
- Plus: delegate (web)design, eventually get a (virtual) assistant...and other team members

- New business: not having a clear target audience yet (it’s so easy to believe the material *should* be available to everyone)
- Commitment to have this figured out before I start anything else in this new business.

day 4

some effort to eliminate:
- invest time in scrolling through facebookgroups
- think about actions but not doing them in the same week.

My plan:
Stop postponing and losing time by scheduling more actions and leisure with my agenda and the proven system of four blocksquadrant : urgent, not urgent, now or later....AND once a week talk to my buddy to keep me accountable!

Day 4

Plan for what will require effort to eliminate:
- No more posting on Facebook including stories and lives. I'm going to talk to a potential new VA tomorrow. Also listen to her ideas. And then decide whether to stop posting. Or only if it leads to a paid or free product for possible future advertisements. And not just about customer loyalty.
- Affiliate for certain products- find this difficult too! Plan: I have a webinar with them next week. And then I can discuss that it yields too little and I have no intention of putting a product from other companies on my website. So I think I'll stop altogether and only collaborate along the lines of bigger products and not affiliate anymore.
- Ebook 'Party' is from someone else I'm promoting. Do I have a contract with..... Maybe not renew? I will discuss it with her first. Or ask what her ideas are as a plan. It is almost the same as affiliate. It yields so little.
- 1 Webinar on demand for consumers (about dietary advice at IBS: 1 registration) -> removed.
- Current computer : has been updated in the meantime. Plan is to buy new one. Including extra stuff. That will be around December 5/6, because then we will get a dormer window and I will have an office in the attic. Good time to buy a new computer.

Day 1: Not working
===============
Non-personal videos
Offers to customers who are not ready to buy
Offers of high end products above the technical knowledge of the customer
Time spent on social media

Day 2: 3 lists

Easy to elim
============
Old news letter
Promotions on social media
Non-personal videos

A bit effort to eliminate
===================
Time spent on social media
Offers to customers who are not ready to buy
Offers of high end products above the technical knowledge of the customer

No hard ones.

Day 3:
Made a decision to eliminate all easy ones. Time: just the time to take the decision.

Day 4: A bit effort to eliminate
Social media usage: only in fixed blocks
Offers to customers who are not ready to buy: pre-qualify before I put the time in
Offers of high end products above the technical knowledge of the customer: pre-qualify before I put the time in it.

Day 5: No difficult to eliminate items
And yes, I cleaned up my e-maillist too, 75 % is gone, new content is much more congruent with the users and reactions are coming in.

Eliminate all the items on the some effort required list
Answering the phone during the day.
-- Actually also easy. I added a schedule on my phone to go on Do not disturb 9-5. And then made my wife favorite contact so she can actually reach me.
Also reinstalled leech block on this computer, so I can limit the time on whatsapp and other trivial stuff.

Clients missing or canceling meetings
Too low hourly rates for certain activities
Late payments
-- I spoke with my former business partner and main zzp hire atm about this. We are going to work with my dentist's policy.
A. Cancel at least 2 workdays in advance.
B. You can always make one mistake.
C. If it goes wrong again, we will have to charge for the missed time, with a minimum of 1 hour.
-- payments.
A. Explain new (and existing one time) clients that I am not the Wehkamp, but that their contribution directly impacts a family.
B. From there on, that waiting for money is expensive for me
C. Explain the short reminder periods and added costs on non-payment.
D. Offer the ability to pay in advance with a 2% discount for amounts over 1000 € (This is not from the dentist, but from the time I used to order 5000 cardboard games at a time)
-- Rates
A. Now reset at 125€. Coaching will be paid per session at 200 €
B. Monthly fee for websites is going up to 30.
-- Communication about this.
I have written an e-mail to all clients with a lot of good reasons why I need to do this. That I value them and their business. And that they can stay at their old rate for the next year ( This is from Master Entrepreneur?). I still have to go over the list to make sure it fits everyone. Will press send before the end of the month.

Dated web pages
Having unfinished drafts
-- I moved all the pages and drafts into my accountability plan. So my buddies can follow all the changes over the coming weeks.

Being responsible for Feia on unpredictable times
-- My wife and I had several meetings this week to evaluate how we manage things at home. This was part of it. We made a schedule for the next 14 months, including a monthly and weekly schedule. From the days she is home, I will take her one hour each day during work times (always at 11.00) and one complete afternoon to be with her.

Starting lessons with Ali early.
-- I sent a message with new times for the rest of the year. We will work it out from there.

Day 3: Easy
to eliminate

Buying online marketing programs (how to use SEO, write the perfect sales letter etc)
-> It's just a DECISION NOT TO BUY ANYTHING ANYMORE!

Note: I put it under 'easy', but even TODAY my finger was almost hitting the 'buy' button, so it's harder than I thought! Why am I doing this??
However, I did NOT buy it, yeah😀

DAY 2: Lists

1. Easy to eliminate
* Spam and old email
* Unused kitchen ware
* Phone pictures I not longer want

2. Requires some effort to eliminate
* Creating products or services based on assumptions
* Baby items
* Old books
* unused clothes and items

3. Difficult to eliminate
* Bad habits (not planning, lack of routines)
* Not delegating
* Not automating

Day 2 – Divide your list into 3 lists: easy to eliminate, requires some effort to eliminate, difficult to eliminate.

Easy to eliminate
1. FB Ads
2. Sitting in the shop every day 'waiting' for customers
3. People that drain you of energy

Requires some effort
1. Come up with a replacement for sitting in the shop every day. Found a partial solution
2. Declutter the stock in the shop
3. Declutter my study at home
4. Declutter the 'empty' bedrooms
5. Declutter the cellar

Difficult to eliminate
I do not believe in waiting for the right time to eliminate stuff that does not bring you joy or things that hinder you or your business. Nothing is impossible. So it is more a matter of focus. Finding the time. I have decided to hire someone to help me in the process. I took the first steps and I am looking forward to the end result.

Day 1: A complete list of all the tactics, strategies, products, actions, people, etc., that don’t produce results in your business (anymore).
1. Offer people to have a look at something only because I’m curious.
2. Do my own administration.
3. Do my own tax-filing.
4. Use Facebook for attracting clients.
5. Post on Twitter.
6. Direct cold e-mailing / calling or sending reports, it works indirectly.
7. Using my Desktop as dump place for every downloaded attachment (start filing or delete).
8. Saving old notes, paper tear-outs, poor or meritocracy books as reference material.
9. Keeping old e-mails because I’m afraid I will need it in the future.
10. Customers that I did and can do again small assignment where the revenue / transaction-costs are never turning into reasonable profits and adding to my prospect list.
11. Dress-up (too much) for business / acquisition meetings.
12. Redefining products / services as if in a new market or too much established competitors.
13. Stay as ZZP without the option to safe (for future investments or pension) as effect of chosen legal entity.
14. Sent too long and details proposals without sufficient chance winning a contract.
15. Follow up on the many invitations to come talking or see into something (that I like) without re-thinking possibilities it will lead to projects.
16. Buying and collecting more and more books thinking I need as to use and refer to knowledge during consultancy and/or projects.
17. Making PowerPoint for everything.
18. Pay for newsletters I do not read.
19. Contacting the wrong people (often the non-decision makers that decided on the money) but directly interested.
20. Work or do projects via middle man or organizations.

Day 2 – Divide your list from yesterday into 3 lists: easy to eliminate, requires some effort to eliminate, difficult to eliminate.

easy to eliminate:
- follow webinars that take time, but generate no income.
- talk to long with parents, neighbours or clients, this costs time

some effort to eliminate:
- invest time in scrolling through facebookgroups
- think about actions but not doing them in the same week.

difficult to eliminate:
- help others instead of me.
- postpone actions that might bring results easily....

Day 3

- Sell via instagram so including posting and creating stories -> my instagram business page has almost 6000 followers so I think I'll move it to the 'not so easy to eliminate- list
- No more lives on my business Instagram and Facebook -> I have no problems with it, but it yields almost nothing. So I'm not going to do that anymore… even though it is advised by various business and social media coaches. I'm only going to do live on my personal page
- Blogs without a CTA. It's easy ofcourse. Just remember that I post a CTA with every blog.
- Collaborate with bloggers and dietians who would help me. I have already removed this from my website as being 'collaboration'
- 1 ebook only 1 sold last year so almost 0 - so I can remove from my webshop -> just done
- Giving free webinars - from now on I will only give paid webinars
- 1 specific webinar on demand for healthcare professionals (about intermittent fasting) -> no longer visible on the channel? Maybe only as a bonus master class for certain training? Yes I will do that. So removed from webshop and channel
- A one-time-offer after prospects register for a webinar -> I liked it. Maybe it didn't work? Optimize? Something to soak
- To late making an offer or a discount to my clients -> what is too late?
- Lot of affiliatemembers but allmost zero results -> quit affiliate? Or bring more attention? I first think about emailing dietians about this and if I no longer have active affiliate members before the end of the year, then delete / abolish
- Giving something free by email and did not get any response -> I like give away for free. Maybe also ask for feedback with extra free content?
- Ask for testimonials from participants who bought an online program from me some time ago and many no response -> send reminders?
- During holidays it is not clear to customers that no physical books are sent -> remove them from the webshop before the holiday
- To network meetings -> I had 1 today, canceled this one
- Current laptop -> order new one

Day 3: stop what needs to be stopped

My easy to stop/ eliminate list is more in the like that I don't give a deal to others. It is not with a snap of the fingers done. So how to remember?
Maybe they are medium hard.

If I would add:
sticking to a morning routine and evening routine- then I d say that is also medium hard.

Am I thinking to difficult?
Or too easy and am I overlooking things that I should stop. I am reflecting on that now.

There is clutter: a lot of papers, drawings etc. I will get rid of them this week.
There are a lot of books that I will not read (anymore). I will get rid of them this week.
There is stuff around: I will get rid of that this week.
facebook deactivated

DAY 2
Easy: -
Some effort: life sugar free
Difficult: the remove myself as the bottleneck of my business

easy to drop:
* following people, being on too many mailinglists from others.
* soc. media

bit difficult:
* netwerkevents/clubs
* keeping stuff/store it
* making plans, don't execute them (podcasts, video's)
* procrastination
* follow up potential clients
* follow up "old" clients
* working on my own, love it, but need to delegate more
* too many ideas, too little focus

difficult:
* consuming all things that are interesting

Day 2 01-11-2022

– Divide your yesterday's list into 3 lists: easy to eliminate, requires some effort to eliminate, hard to eliminate.

easy to eliminate:
facebook
Cold acquisition
Offering free training does not even bring in participants.
Approaching LinkedIn contacts personally with messages or videos did not yield any customers.
Answering questions live yielded zero questions.

requires some effort to eliminate:
LinkedIn: with less effort I'm going to make this more effective.

hard to eliminate:
Visiting network contacts has not yielded any customers in recent years: I will improve this because everything shows that personal contact will work for me. I will look more specifically for network meetings.
Apparently my website has a bad opt in: I'm going to improve this.
My mailing list isn't working anymore: I'm going to clean this list and say goodbye to subscribers.

Day 1-5: I have decided to take some time off with my business, the only service I offer are mastermind groups per trimester and I have decided not to sell next trimester. I will rest and see if I get new ideas. I will not be selling anything at least until February and minimally (if at all) posting in social media. I have a full time job, and trying to stay on top of both is not working at the moment.

WEEK 20 DAY 1 - No results, what I really need to STOP doing!

* Doing too many things at the same time, no focus
* Having 'chaos' everywhere (piles of papers everywhere, computer almost full and files not organized, even in my brain)

* Watching YouTube videos, even adding them on my ‘watch later’ list

* Buying online marketing programs (how to use SEO, write the perfect sales letter etc)

* Downloading free lead magnets, which results in so many emails cluttering my inbox

What I need to Stop
I must stop using too much jargon language. Actualy there are a few keywords that I must use more often
I must stop collaboration with people who want but can not deliver
I want to stop trying too hard the Leergang.
I need to Stop my idea that I am old and so litle time left for more succes.
I need to Stop single tracked actions. See the multi usebillity or else do not even start things.
I need a more healthy balance between my consiousness work and the renting out of our
place. The last one needs more attention now.
I must Stop working all the time. I need more inbetween time
I want to Stop myself in not bringing all the potentional alive

Day 1 List

- Using our mailinglist for free content
- To much actions at the same time (no focus)
- All kind of marketing stuff
- Automated email after free download without proper follow-up
- Writing blogposts every week (already stopped)
- Trying to make an ideal client of a particular not so ideal client
- Too big/high expectations (be realistic)
- Make assumptions of what our clients want and think (measure and ask)
- Create a “great” product without proper research if our clients need it

More personal
- Procrastinating
- Getting annoyed (and sometimes angry) when the kids linger over dinner

Time for 5 heart to heart talks with ideal clients? Nr 1 on that list is a big one...

No results

What did not work for me was looking for my own clients directly.
What didn’t work for me is to be a senior member of NOBCO
Doing the things that I am not good in.
Work hard not smart

Day 1: Eliminate what doesn't work or support: people, strategies, products/services.

Already done before. So my list is short. The only one left is me. What I mean by this is that I linger too long in the process of coming up with solutions or developing new ideas. I don't start implementation until I'm pretty sure it will result in success. It's paralyzing, but it's anchored in my biology.

An example is now writing a book. The way I have just learned it is so clear to me that I step in with full energy. Previously I wrote some "unvollendetes" and I stopped because I had no faith in the end result.

What I need to eliminate is waiting for the certainty of success. And that elimination means to me that when I have a new idea, I have to dare to step into the unknown. To trust.

Day 1 31-10-2022

– Make a complete list of all tactics, strategies, products, actions, people, etc… that are no longer producing results in your company.

1. LinkedIn and Facebook have not delivered demonstrable results in conversion of new customers.
2. Approaching LinkedIn contacts personally with messages or videos did not yield any customers.
3. Visiting network contacts has not yielded any customers in recent years.
4. Offering free training doesn't even get participants.
5. Cold Calling.
6. Apparently my website has a bad opt-in.
7. Answering the live questions yielded zero questions.
8. My mailing list is no longer producing anything.