The Gold in Your Expertise – Q&As

Your Expert Position – Part 4

I hope you started working on finding the true potential of your expertise.

Unfortunately it seems that quite a few participant didn’t join this week’s assignment yet.

Just in case you didn’t start yet (or you missed it today)… CLICK HERE to do it NOW.

This is probably the Most Important Assignment in this block. Don't Miss it!

(sorry for shouting… sometimes we all need a little wake-up call).

 

Tomorrow is our third Hot Seat ZOOM session (or the way we like to call it “What Would Nisandeh Do”).

From the last Hot Seat sessions – it seems that it’s a major highlight of the program and a source for insights, inspiration and breakthroughs… So… MAKE SURE YOU USE IT!

Practicalities

When: Thursday, September 15 – at 8pm CET (NL, BE, DE, AT, ES).
The meeting will go on for 90-120 minutes (depending on how many questions).
Please join the meeting 5 minutes before 8pm, so we can start exactly on time.

CLICK HERE to enter the Zoom meeting
If you are asked for, use:
Meeting ID: 846 3291 5928
Passcode: 269804 

This is your opportunity to ask any question related to working ON your business (not necessarily to this week’s topic) – to make sure you get the maximum out of the program.

Please be aware, my focus will not be on solving your problem/challenge/setback – but on offering ways of thinking or approaching that problem/challenge/setback – so you develop your “thinking toolbox”.

I cannot promise to answer all your questions during the live ZOOM call, but those that I won’t manage – I’ll answer in the next days in the comment box below.

If you have any question, problem, challenge or setback you want me to show you how I would approach – please post it IN ENGLISH in the comment box below, on Wednesday – September 14th. 

I will ONLY refer on the ZOOM meeting to questions that were submitted on Wednesday.

Your Expert Position – Part 4

I hope you started working on finding the true potential of your expertise.

Unfortunately it seems that quite a few participant didn’t join this week’s assignment yet.

Just in case you didn’t start yet (or you missed it today)… CLICK HERE to do it NOW.

This is probably the Most Important Assignment in this block. Don't Miss it!

(sorry for shouting… sometimes we all need a little wake-up call).

 

Tomorrow is our third Hot Seat ZOOM session (or the way we like to call it “What Would Nisandeh Do”).

From the last Hot Seat sessions – it seems that it’s a major highlight of the program and a source for insights, inspiration and breakthroughs… So… MAKE SURE YOU USE IT!

Practicalities

When: Thursday, September 15 – at 8pm CET (NL, BE, DE, AT, ES).
The meeting will go on for 90-120 minutes (depending on how many questions).
Please join the meeting 5 minutes before 8pm, so we can start exactly on time.

CLICK HERE to enter the Zoom meeting
If you are asked for, use:
Meeting ID: 846 3291 5928
Passcode: 269804 

This is your opportunity to ask any question related to working ON your business (not necessarily to this week’s topic) – to make sure you get the maximum out of the program.

Please be aware, my focus will not be on solving your problem/challenge/setback – but on offering ways of thinking or approaching that problem/challenge/setback – so you develop your “thinking toolbox”.

I cannot promise to answer all your questions during the live ZOOM call, but those that I won’t manage – I’ll answer in the next days in the comment box below.

If you have any question, problem, challenge or setback you want me to show you how I would approach – please post it IN ENGLISH in the comment box below, on Wednesday – September 14th. 

I will ONLY refer on the ZOOM meeting to questions that were submitted on Wednesday.

I am looking forward to celebrate your progress and results on Friday (I’m curious to hear what plan you’ll come up with).

Until then…

Live fully, stay awesome,

Nisandeh

33 Comments

  1. Hello Nisandeh and Vered,

    During the Q&A you spoke about the workshop on 29th sept.
    I thought you mentioned that it was free for us as participants.
    I got a mail in witch you talk about a little price.
    In the VIP product happened the same.
    Did I miss something? Or is the mail the right information?

    groetjes Maria

    1. Hi Maria…

      We gave 5 workshops as a bonus for those that pre-registered for the WOMB .
      Everyone else doesn’t get them.

      However, you can join in for just the registration fee - just the same as you did for the VIP Product workshop.

      I hope that clears it up.

  2. I was on my way to Paris with really unstable internet in the car. So sometimes Nisandeh was a freezed image. However, I managed to grab some bits and pieces and some valuable insights.
    1. Separate the what and the how. You want to sell the how.
    2. Keep on promoting your training or whatever you sell. Even though your customers/clients already signed up. Keep reminding them
    3. Don't offer a deal to people that can't decide
    4. When you offer a custom-made product, ask your customer what is their budget. Then make the product, according to the budget the customer has in mind. In that way the customer ánd you get your money's worth.
    5. When you want to share your experience, do it afterwards. First find your solution. Share it when it is done, as a valuable lesson

    I got so many insights, even with the unstable internet. It was a valuable evening.

  3. My biggest valuable insights from this evening:
    1. You don't go through problems or difficulties, but you gain new experiences.
    2. Make sure you have plan B and C in your head, then you will show more confidence.
    3. If you understand something really well, then you can play with it.

  4. Goodmorning Nisandeh,

    Question #1.
    From the video of this weeks assignment I learned (or made me more aware about) using and connecting the things I have as expertise, already love to talk and teach about and "simply" connect them.

    I would like to ask you how you and Vered connect or are connecting those things, those 'somethings' (expertise - products - services) and how do you come up with the ideas and present them in a logical order.

    Question #2.
    This WOMB program helps me thinking of connecting things in an Academy by which I can build a community of Conscious Public Leaders (together with strategic partners and my ideal clients) and offering my ideal clients different programs for different levels of students (professional who wants to be a manager, managers who want to be successful working in government organizations, and executives of directors who want to be a conscious public leader).
    And how do I present it? What is smart to do? What to communicatie? How would you do it? When and how would start the videomarketing campaign? When you are done thinking about it or would you use for example the video campaign for developing (thinking) the

  5. Hi Nisandeh, my question.

    My target audience are parents. The focus is on communication.
    Mainly they have children between 7 and 14 years.
    My own kids are 25 to 32 years old
    At this moment there is a situation in my family and of course communication is a issue there.
    What would you do...use the situation as an example? Wait till its over so I have a better overview ...or ....?
    What is wise to do as an expert?

    Liefs Maria

  6. Hi Nisandeh,

    I have three questions. They are interconnected and -ofcourse- connected to my new ideal customer: highly sensitive women in there late fifties, who have accomplished a lot in their lives and are ready to embark on a new path.

    1. If YOU would target a completely new audience, what would you do?
    2. I need to build (or shift to) a new professional network, where would YOU start? With friends or somewhere else?
    3. If you hit financially rock bottom (as you once did - so you told us if I remember correctly) and you needed your first wel paying customer in three months, what would you do?

    Thank you!

    1. And a addition I have a more practical question.

      I have another domein (url): innerpeaceproductions.nl. If you we're me, would you target the new audience from my existing company Millennial Coach, or woud you use the new trade name that is part of my existing company?

      Thank you!

  7. Hey Nisandeh,

    Not sure if this is a good question for in this session. It is a bunch - but they all are connected.

    How to close a deal?
    When to be patient and when to be persistent?
    What would be/ is the stupidest thing to do / say (that you ever did/said)?

    Last week we were at a client and they asked: when to decide? They are people that don’t have a budget or are not deciding about their own budgets…

    I choose patience here, explaining that I don’t like to pushed myself, I understand they need to ask for budget but also that momentum is now.
    This is all true, but I also feel extremely uncomfortable to say: yeah now (or by tomorrow).
    I do think it was right to give them time, and we made with 2 people in the room seperate meetings in the coming weeks.
    It still haunts me a bit because I know I can improve there, but not sure how (maybe by just let go and smile…).

    This is also a place to thank you. Everything that worked out in my marketing I owe to you. I am a slow implementer, but that what I implement I do wholeheartedly. Thank you.

  8. Hi Nisandeh,

    My question for tonight is:

    Can you find your passion back when it is gone, in the same thing, or do you need to move on to something else?

    I make animations. I choose to do that because I loved making an animation when I studied on the Design Academy.
    The first year was great. The second year also and I made 100K.
    Since then I somehow lost my drive, and for the last 6 years I make animations, but it feels like work, not as playing, like it did in the first 2 years.

    I was a designer for Domino Day (TV show) from 2004-2010. That was also playing. I would have worked there for free. That's how much I enjoyed it.

    But if it wasn't for the money I would quit making animations tomorrow.

    Can I find the joy back in making animations, or do I search for something else to make a living from?

    WHat would you do? Did you ever lost your drive and did you find it back?

    --------------------------
    You don't have to read this out loud for the group, but:
    (Since Corona I spend a few hours a day on searching the truth and trying to make people see the level of corruption that is gong on in the world, hoping to stear this world in better direction then The Great Reset. That also feel like something I HAVE to do, but it doesn't make money and it feels like I don't get anywhere. People seem to bee hypnotised.)

    1. I know your question is not to me, so I apologise if I speak unwanted…

      Shifting interests can hurt or confuse, especially if it was a deep love at first. I am sorry to hear.

      What at times work for me is to remember that passion meant suffering in old Greek. In that way I remind myself that the things you love have suffering in nature- and in that way it makes it easier to say goodbye or be less attached to them.
      Or be more conscious about continuing- find joy in other/ different aspects.
      Or even be happy the love is gone, so the suffering it entailed is gone too- so I can look at it more factual.

      Maybe this helps you too.

  9. Hi Nisandeh,

    I'm in the middle of my Heart Connected Horse Retreat. I have 4 people from 4 different countries, age ranging from 28 to 67, all very passionate about horses. To my surprise, none of them have children (neither do I), our horses are basically our kids... I'm with them from 8 am, starting with Body Awareness until 8 pm after dinner and everyone just gets along so well, despite the age difference. I overdeliver, they are loving it and even though it's long days, it doesn't feel like working because they are my ideal clients and I love teaching them with my horses and sharing what I know with them.

    Questions
    - Would 'having horses but no children' be considered a characteristic of my 'ideal client'? If so, how would you 'use' this kind of unique characteristic to attract more people like that for my online courses? I think they will be happy to spend money if it's for the benefit of their horse and having a great connection with their horse
    - You mentioned that you wouldn't do such a small group (because for a long time I only had 2 participants). I used to do 6 or even 8 people but now with only 4 participants I can give them so much more time with the horses, so I'm thinking to limit my next retreat to only 4. Would you still say not to do small groups like this? What suggestions would you have to make this retreat into a VIP product?
    - Next week I will do a webinar about True Connection (with your horse) and do an offer for the True Connection course that starts October 1st. What are your best practices for holding a webinar and for attracting people to register for and actually attend the webinar?

    I might join a bit later than 8 pm because I don't want to leave my guests in case we haven't finished dinner yet, but I will be there!

    Thank you!

    1. I can tell you: everybody I know who owns a horse does not have children in the house. Or they are grown ups. They treat the horse as the 7 year old it is. Not sure if children and a horse is still an option money wise, but the "treat as vhildren" is surely the case.

  10. This was an excercise that I had to think about for a while. I understand the principle of the money tree. But I think that's a bit more difficult for my product/device.
    Our company actually offers 2 products. One: offer for the consumer to rent a holiday home. Second: the rental management for the house owner.
    For the home owner we are going to create a product now, or put a product on the market.
    I choose for the product for the house owner. To start with, a website in which we will also name our service "rental management". We have not done this before, till now it is a page and a contact form on our website.
    For this new website, we are making 6 lessons.
    Lesson 1: E-Book with tips for better rent out your house
    Lesson 2: Creating Blog Posts to Provide Valuable Information to Homeowners
    Lesson 3: Sharing expertise, how we work, So let's have a look in the kitchen. To show what is nessacary for renting a holiday house.
    Let them know how we get our customers and that they can do that too (cooperation with us) in a very easy way.
    Lesson 4: Show how they communicate with the guests and make the guests feel very welcome and at home
    Lesson 5: Show them financial plan, how they can invest in their next holiday home after a while.
    Lesson 6: ????

    1. Sometimes I mixed up the lessons and the strategy.
      Then I rely too much on myself and my company and not on the customer. Maybe I need more to praktise.

  11. I am loving this week's exercise as it opens up my mind to so many new possibilities. And some are really easy to make.

    1. I want to repeat my question of two weeks ago. Maybe you thought about it already:
    And what are your favorite expert topics that you met in your programs? Both in the results it got them, as in the creativity?
    2. I am considering to develop a wordpress plugin to support my expertise. Why? There are some functionalities that my students ask for, that are mostly in paid plugins. And it could be a place to offer my opt-in offers to a wider audience. What do you think about this?
    3. Many of this week's "steps" can be done through different products and services. For instance, most of my clients need to have a privacy policy on their website. And I can direct them to an online generator, sell them a premade standard document or connect them to a privacy lawyer (and many more possibilities). What filter would you use to choose a product?
    - I came up with cost for me, value for them, does it build my expertise.

  12. Nisandeh you made very clear that it is do able to create lessons with 3 most important issues. And the simplicity of doing it is very helpful.

    My question is: what kind of structure do you normally use to share your content?
    It might be something like - theoriy, insights, practice? What is your experience in what works best to reach your target audience?

  13. Who has experience with their own website on which a customer can pay immediately? What payment system do you recommend and is it easy to use?

    That would make it easier for me to offer services online.

    1. Hi Marcel,

      Mollie is a Dutch payment provider that integrates well on a lot of websites. They offer plugins for WordPress and woocommerce and a lot of other platforms.

      Once the installation is done, you can enable all kinds of payment, including ideal, credit card and PayPal.

      As for offering the services online, you can use simple forms with a payment option or complete webshops with online learning systems. I suggest to start easy.

    2. Woocommerce + molly/icepay/stripe/paypal. Luondo is also fine (eelco de boer).
      Decide on what you want: easy and higher commission or broken tech fixing and lower fees.

      Paypal is very easy highly used but higher commission. And some annoyement if they don't pay out because you made a lot of money in a short time. If you have a normal sales model, it is the best choice. I'm using stripe, good for NL and BE. Molly is a good runner up.

      You will need time and patience to set things up with molly and stripe. Test test test. Never assume it works. And read about how to use thank you pages!

      Ps: decide on invoicing first: automation or not. Invoice or receipt? Ask your accountant about invoice numbers. Can't make a mistake there 😀

      Ps2 a choice is about more than payment. It is about automation, invoicing, datapoints,... it might be valuable to see if your why is big enough right now to make a solid decision.

      1. Check internetkassa.nu. is al vele jaren mijn infobron terzake. Kies menu bovenaan om te starten mrt vergelijken van aanbieders.

      2. Thank you Sin,

        Your answer gets to the heart of my question: Am I going to automate invoicing or not? For this answer I have to go to the supplier of my accounting program to see what is possible.

  14. Hi everyone,

    My question today to everyone who didn't share a video in the platform last week: How come?

    I think this is an excellent opportunity to make your companies visible. I was genuinely curious to see which entrepreneurs are part of the WOMB group!

    1. Great question Marcel, than you for taking an interest.

      For me personally it's because there's a new baby in the house and I'm juggling care for her with time for work and attention for my wife.

      I actually did 2 takes, then the week ended. And this week I prioritized different things. However, I did get the setup right for recording. And I recorded a video yesterday to help out a client.

      So I will share my video soon just have to make it.

    2. I don't do video. Only software demo videos with snaggit, what is something different. I talk to people instead.

      Let me show you what I mean.

      This week i was reading on saas business models. Like, the software tools everybody is using, on monthly subscription plans.

      The bigger ones need to bring in 14 clients a month per 1million in revenue at 500 euro value on average. They need 5 sales people to so. Getting a 10k per year client is huge. Enterprise huge.

      Many saas never get past 250 paying clients because of churn. 3 years of client sticking is huge in competitive markets.
      Tons of blogs, videos, SM, etc. Are needed for inbound marketing and sales. More work for outbound sales. 15x on average the phone isn't answered.

      A team of 20 looked like a decent team to pull it off.

      I'm like - eh, no?

      I want to have 100 clients paying me 10k on average.

      I took the phone, called 4 people in my large warm network and sold all 4 of them. 10K to 20K deals. So I also hit the 48k a month mark you need for 1m in recurring revenue. But not by following "the proven path/rules".

      100% sales, picking up the phones at the first try and wanting to hear my offer. That is my kind of video. That does not happen overnight. A video does. Hmm.... am I truely missing out without video?

      I hardly have a team. No sm, no blogging, no video. Real conversations. Real listening. Real understanding where they are at, and what they need. My partners will sell their clients on our product and services. Done. Why make a video that could unsell? And if the video isn't selling somehow, it's not for me.

      I'm reading a new book. Million dollar one person businesses. For the first time, I real interviews with likeminded and often female lords (wealth dynamics) who say: 1m, 1 owner, 0 staff on payroll. They all outsource production and filfillment, and focus on growth, marketing, client relationships. Often 1:1. With a clear why. Now that's my video... that is a book that did not try to entertain me, but gave me alternatives. Slow pace. I can mark the text down. Good video by my book 😆

      What was more "wombing" on my case: a low relevance video exercise, or reading case stories on the business model I seek? And doing the research to find the book in the first place?

      So no, no video post from me. Sorry to disappoint.

      My truth is "You don't need to do things by other people's book". If video is right for your business, by all means. It is not for mine, even if it is a WOMB topic.

      My business demands extreme trust in my skills, and no video convays that. So I don't do them. It would be a stupid move to do so. The time that takes, I can do more relevant stuff for my leads.

      Think first. Always think "why" first. That's why I am still here. The why has not changed.

      One of the 4 I called was a client I fired last year. Guess who bought the most and gave the 20% feedback on the idea that will bring me 80% of the value leavers in my final offer elements? Several lessons there for those who can see what has been right in front of them for years.

      So no, i don't do SM. I'll leave those niceties to others and focus on customer trust over customer/self entertainment. Some people might get upset over it.

      Other reason. It takes a wealth dynamics star type to do those videos. I'm the opposite. Know who you are. Why drain my energy?

      Again: why? How else can it be done?

      If your audience can't read or won't real - do video. If they are high factfinders - do a book or long blog. If they have a short attention span or are in panic mode - talk to them. If they need entertainement over information - amuse them. If they need impulses because they are impulse buyers - give them colors and experiences and o and WOW . If you need to demonstrate where there is no screen - do printout step by step a4's.

      What medium does your audience want or need? Want to try a bunch, including video? It is a possibility. I prefer to think first. Trial and error is to expensive by my book. But that's me, and for a star personality my way would be death by boredom.

      So: what I do, is that I thought about. Listened and observed. That will show me what is relevant for the audience I chose to serve over and over. Those who are willing to hand their money over to you.

      Listen to yourself just as much. What was it like to post it?

      Where to spend time, and where not. Crucial.

      So yes, before I do any of these WOMB assignments, i ask myself how to make it relevant given my services and audience.

      I worked on my business in a different way last week. Let me show you.

      I'm who you call after a really bad bad week to find trust and a path forward when you life is falling apart.

      It is falling apart because the bank won't give you the loan you need to renovate the shop,... you bought - because town hall isn't giving you a building permit for the shop. No permit = no loan = no money to pay the building = the family looses the privat house and the savings = homeless and in high numbers debt. You go broke without knowing what hit you.

      So they come to me, hoping I somehow can fix it all, in a few days time, often spending 5K+ on my company when money is already such a problem.

      Can't do that kind of trust building on video. Period. They need a real person. A very very real and smart person, giving them options and a renewed sense of control. A video.... would not be helping them. It would be another punch in their face. Now I do practice #realtalk and #leaveresponsabilitywhereitbelongs, but not deliberate punching in the face. It hurts, and breaks relationships beyond repair. Relationships that might have brought way more than just a quick sell or a conversation that was avoided by sending a (video) post instead. I'm not into one way communication. I don't need full control. But do want to help with actions that deliver them what they seek above all. But it requires a conversation....

      Nor is there a need to talk to the audience in this WOMB group, as you are not my target audience (sorry! 🙃😆). So posting such a video here, I wouldn't. Takes time and effort to say no to the wrong leads as well. So I don't give business cards when networking, nor do I post video's here.

      If you have read all of this post, it must be because you had a reason to do so. You might have thought: there might be something in there for me.

      You trusted me enough to know I would not waste your time if you were to read all of it.
      And you did get a deep understanding of what I do - today, over the past weeks, in private conversations ...

      This post was my video. Did you like watching it? 😄

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