I can tell you: everybody I know who owns a horse does not have children in the house. Or they are grown ups. They treat the horse as the 7 year old it is. Not sure if children and a horse is still an option money wise, but the "treat as vhildren" is surely the case.

In the pipeline!
I know it is just filming et cetera- but not in my head...
and I share your idea!

I don't do video. Only software demo videos with snaggit, what is something different. I talk to people instead.

Let me show you what I mean.

This week i was reading on saas business models. Like, the software tools everybody is using, on monthly subscription plans.

The bigger ones need to bring in 14 clients a month per 1million in revenue at 500 euro value on average. They need 5 sales people to so. Getting a 10k per year client is huge. Enterprise huge.

Many saas never get past 250 paying clients because of churn. 3 years of client sticking is huge in competitive markets.
Tons of blogs, videos, SM, etc. Are needed for inbound marketing and sales. More work for outbound sales. 15x on average the phone isn't answered.

A team of 20 looked like a decent team to pull it off.

I'm like - eh, no?

I want to have 100 clients paying me 10k on average.

I took the phone, called 4 people in my large warm network and sold all 4 of them. 10K to 20K deals. So I also hit the 48k a month mark you need for 1m in recurring revenue. But not by following "the proven path/rules".

100% sales, picking up the phones at the first try and wanting to hear my offer. That is my kind of video. That does not happen overnight. A video does. Hmm.... am I truely missing out without video?

I hardly have a team. No sm, no blogging, no video. Real conversations. Real listening. Real understanding where they are at, and what they need. My partners will sell their clients on our product and services. Done. Why make a video that could unsell? And if the video isn't selling somehow, it's not for me.

I'm reading a new book. Million dollar one person businesses. For the first time, I real interviews with likeminded and often female lords (wealth dynamics) who say: 1m, 1 owner, 0 staff on payroll. They all outsource production and filfillment, and focus on growth, marketing, client relationships. Often 1:1. With a clear why. Now that's my video... that is a book that did not try to entertain me, but gave me alternatives. Slow pace. I can mark the text down. Good video by my book 😆

What was more "wombing" on my case: a low relevance video exercise, or reading case stories on the business model I seek? And doing the research to find the book in the first place?

So no, no video post from me. Sorry to disappoint.

My truth is "You don't need to do things by other people's book". If video is right for your business, by all means. It is not for mine, even if it is a WOMB topic.

My business demands extreme trust in my skills, and no video convays that. So I don't do them. It would be a stupid move to do so. The time that takes, I can do more relevant stuff for my leads.

Think first. Always think "why" first. That's why I am still here. The why has not changed.

One of the 4 I called was a client I fired last year. Guess who bought the most and gave the 20% feedback on the idea that will bring me 80% of the value leavers in my final offer elements? Several lessons there for those who can see what has been right in front of them for years.

So no, i don't do SM. I'll leave those niceties to others and focus on customer trust over customer/self entertainment. Some people might get upset over it.

Other reason. It takes a wealth dynamics star type to do those videos. I'm the opposite. Know who you are. Why drain my energy?

Again: why? How else can it be done?

If your audience can't read or won't real - do video. If they are high factfinders - do a book or long blog. If they have a short attention span or are in panic mode - talk to them. If they need entertainement over information - amuse them. If they need impulses because they are impulse buyers - give them colors and experiences and o and WOW . If you need to demonstrate where there is no screen - do printout step by step a4's.

What medium does your audience want or need? Want to try a bunch, including video? It is a possibility. I prefer to think first. Trial and error is to expensive by my book. But that's me, and for a star personality my way would be death by boredom.

So: what I do, is that I thought about. Listened and observed. That will show me what is relevant for the audience I chose to serve over and over. Those who are willing to hand their money over to you.

Listen to yourself just as much. What was it like to post it?

Where to spend time, and where not. Crucial.

So yes, before I do any of these WOMB assignments, i ask myself how to make it relevant given my services and audience.

I worked on my business in a different way last week. Let me show you.

I'm who you call after a really bad bad week to find trust and a path forward when you life is falling apart.

It is falling apart because the bank won't give you the loan you need to renovate the shop,... you bought - because town hall isn't giving you a building permit for the shop. No permit = no loan = no money to pay the building = the family looses the privat house and the savings = homeless and in high numbers debt. You go broke without knowing what hit you.

So they come to me, hoping I somehow can fix it all, in a few days time, often spending 5K+ on my company when money is already such a problem.

Can't do that kind of trust building on video. Period. They need a real person. A very very real and smart person, giving them options and a renewed sense of control. A video.... would not be helping them. It would be another punch in their face. Now I do practice #realtalk and #leaveresponsabilitywhereitbelongs, but not deliberate punching in the face. It hurts, and breaks relationships beyond repair. Relationships that might have brought way more than just a quick sell or a conversation that was avoided by sending a (video) post instead. I'm not into one way communication. I don't need full control. But do want to help with actions that deliver them what they seek above all. But it requires a conversation....

Nor is there a need to talk to the audience in this WOMB group, as you are not my target audience (sorry! 🙃😆). So posting such a video here, I wouldn't. Takes time and effort to say no to the wrong leads as well. So I don't give business cards when networking, nor do I post video's here.

If you have read all of this post, it must be because you had a reason to do so. You might have thought: there might be something in there for me.

You trusted me enough to know I would not waste your time if you were to read all of it.
And you did get a deep understanding of what I do - today, over the past weeks, in private conversations ...

This post was my video. Did you like watching it? 😄