In this Build Your Expert Position block of the Working ON My Business program we are NOT going to cover HOW TO write the book you conceived last week.
If you wish to write your book using my proven method, then head to the Business University course: Write Your Book in 28 Days.
HOWEVER… in the BONUS workshop of September 29, I will share my NEW and very different method to write a very specific expert book (in the direction of: What to Expect When You’re Expecting), answering EXACTLY the questions your audience is asking, in the shortest possible time, and with the minimum effort.
I will give you more details in a couple of weeks, but if you’re interested – make sure to RESERVE the evening of September 29th.
The True Potential of Your Expertise
You probably worked so hard to create your product or service – that you don’t have a clue – how much more potential it has.
Your product or service is only a seed that contains your potential – your expertise.
You need to plant it, you need to nourish it & water it and when you do that – your product or service will grow to become a money tree.
Your product or service is the seed – that contains your expertise – your potential.
And in today’s WOMB lesson, you’re going to find out my favorite strategy – how you unlock your expertise full potential.
Let’s start with your MINDSET…
Your product or service is the seed…
The seed can develop and grow many, many, many more products and services, which are extremely beneficial to your target audience, and very lucrative for you.
You have in your head so much more to share with the world, and all you need to learn is how to structure and extract that knowledge, information, expertise…
Set your GOAL for this week…
Here’s a great goal for you:
I am going to develop the concept for 6 new products/services.
How’s that for a 5-day challenge?
Choose the STRATEGY you will use…
Here is the simple process you could follow in order to develop the concept for (at least) 6 new products/services that will be life-transforming to your clients and prospects and very lucrative for you:
PLAN your actions in your agenda…
Your next step is to physically plan this process in your agenda.
Plan to invest 10-15 minutes EVERY DAY in the coming 5 days to follow the process above.
Now it’s time to IMPLEMENT…
Take 10 minutes, right now, and…
- Day 1 – come up with as many “lessons” as you can as I explain in the video above;
- Day 2 – for each one of the topics you brainstormed yesterday come up with 3 steps as I explain in the video;
- Day 3 – choose the top 6 “lessons” you want to start with; AND for each one of those choose your preferred format (e.g. a video course, a live training, a Zoom workshop, a book, a podcast, a PDF report, etc…)
- Day 4 – choose one product/service (from the 6 you chose yesterday) you want to start with and write who exactly is the target audience for that product/service, what’s its purpose, how much will it cost, give it a title and a tagline, and include any other important information;
- Day 5 – take the product/service you chose yesterday – and for each one of the 3 steps – create an outline of the most important points you want to cover as well as a catchy title (and optional tagline)
Each day share with us in the comment box your ideas, topics and actions.
My commitment to you…
- I’m looking forward to read your process and ideas below;
- I will be there for you on Wednesday to support you with any question, challenge or setback you encounter;
- I’m looking forward to celebrate your progress and results on Friday (I’m curious to hear the goal(s) and plan you’ll come up with).
Live fully, stay awesome,