The Gold in Your Expertise

IMPORTANT!

In this Build Your Expert Position block of the Working ON My Business program we are NOT going to cover HOW TO write the book you conceived last week.

If you wish to write your book using my proven method, then head to the Business University course: Write Your Book in 28 Days.

HOWEVER… in the BONUS workshop of September 29, I will share my NEW and very different method to write a very specific expert book (in the direction of: What to Expect When You’re Expecting), answering EXACTLY the questions your audience is asking, in the shortest possible time, and with the minimum effort.

I will give you more details in a couple of weeks, but if you’re interested – make sure to RESERVE the evening of September 29th.

The True Potential of Your Expertise

You probably worked so hard to create your product or service – that you don’t have a clue – how much more potential it has.

Your product or service is only a seed that contains your potential – your expertise.

You need to plant it, you need to nourish it & water it and when you do that – your product or service will grow to become a money tree.

Your product or service is the seed – that contains your expertise – your potential.

And in today’s WOMB lesson, you’re going to find out my favorite strategy – how you unlock your expertise full potential.

Let’s start with your MINDSET…

Your product or service is the seed…

The seed can develop and grow many, many, many more products and services, which are extremely beneficial to your target audience, and very lucrative for you.

You have in your head so much more to share with the world, and all you need to learn is how to structure and extract that knowledge, information, expertise…

Set your GOAL for this week…

Here’s a great goal for you:

I am going to develop the concept for 6 new products/services.

How’s that for a 5-day challenge?

Choose the STRATEGY you will use…

Here is the simple process you could follow in order to develop the concept for (at least) 6 new products/services that will be life-transforming to your clients and prospects and very lucrative for you:

PLAN your actions in your agenda…

Your next step is to physically plan this process in your agenda.

Plan to invest 10-15 minutes EVERY DAY in the coming 5 days to follow the process above.

Now it’s time to IMPLEMENT…

Take 10 minutes, right now, and…

  • Day 1come up with as many “lessons” as you can as I explain in the video above; 

  • Day 2 – for each one of the topics you brainstormed yesterday come up with 3 steps as I explain in the video;

  • Day 3choose the top 6 “lessons” you want to start with; AND for each one of those choose your preferred format (e.g. a video course, a live training, a Zoom workshop, a book, a podcast, a PDF report, etc…)

  • Day 4 – choose one product/service (from the 6 you chose yesterday) you want to start with and write who exactly is the target audience for that product/service, what’s its purpose, how much will it cost, give it a title and a tagline, and include any other important information;

  • Day 5  take the product/service you chose yesterday – and for each one of the 3 steps – create an outline of the most important points you want to cover as well as a catchy title (and optional tagline)

Each day share with us in the comment box your ideas, topics and actions.

My commitment to you…

  • I’m looking forward to read your process and ideas below;

  • I will be there for you on Wednesday to support you with any question, challenge or setback you encounter;

  • I’m looking forward to celebrate your progress and results on Friday (I’m curious to hear the goal(s) and plan you’ll come up with).

Live fully, stay awesome,

Nisandeh

99 Comments

  1. Day 5
    This week was not the right assignment for me/my business. I tried to think outside the box but since I have a load of products in my webshop, I am not looking for services I can create. However, I did make some plans that I can maybe execute when I have people to help me with the shop. My customers expect me to deliver what they order and to come up with nice new brands/products. I tell them stories in my (future) video's and the blogs and socmed postings I write.

    1. That’s OK… no worry, Marielle…
      I read how you went through this week’s process, and in the paradigm you live in now (owning a webshop and being alone - so need to sell, sell, sell) then you did it as best as you could.

      I do hope that one day you’ll realize or could manifest the idea of a brand community - and that’s where everything we discussed and practiced will fall into place.

  2. Day 4 – choose one product/service

    My target audience is anyone that is interested in sustainable products/clothes and wants to make his/her life more sustainable. I want to show the fun of it and how colorful it can be.

  3. Day 3 – choose the top 6 “lessons” you want to start with
    I do not offer lessons, I offer products...
    Since I am busy with making a video, I would choose this medium to show my products and tell my stories.

  4. Day 2 – for each one of the topics you brainstormed yesterday come up with 3 steps as explained in the video

    I took on some new brands. As I said before I sell actual products, so the steps I could take are: writing a blog, making a video and maybe a podcast about the different new products I have or plan to have. Eventually I will build a community but with just me, myself and I, I have to focus on the things I cán do at the moment. And that is selling, selling and selling (without actual selling). By telling the stories behind the products. It is the stories that 'sell' the products...

  5. Day 1 – come up with as many “lessons” as you can
    I am not sure how I am going to do this. I sell actual products. So maybe in a newsletter or a blog I can tell about sustainability since that is what my webshop is about. But lessons goes a bit far. I tell about the why of my products and that they help to make the world a little bit better. So, I am a bit at a loss here.

  6. Day 5
    Points I want to discuss:
    - Correct diagnosis
    - Complaints
    - Medical background
    - Personal background
    - Ask the right questions
    - Causes of IBS
    - Red flags
    - Previous treatments
    - Expectations

    Title:
    How you make a very good first impression with your client because your knowledge about irritable bowel syndrome means you ask your client the right questions so that you can already give the best tailor-made treatment advice during your first consultation.

  7. Day 4

    video course
    All about IBS
    Target group: all dieticians who want to know more about IBS
    Purpose: to provide knowledge, insights, causes, diagnosis
    Price: 37 euros, duration 1 hour
    Title: Everything you need to know about irritable bowel syndrome
    Tagline: After this course you will be aware of the diagnosis, causes, complaints with IBS and how you can do an ideal first consultation and ask the right questions to your client

  8. Day 3

    To start with:
    1 - PDS -> video course (I have taught before)
    2 - Treatments: a mini book (I already have that in an ebook)
    3-Lifestyle: Live training / zoom workshop
    4 -Nutrition and various diets: video course
    5 - FODMAP diet: video course
    6 - Other therapies and possibilities: Podcast ?

  9. >>I am going to develop the concept for 6 new products/services.<<

    Day 5 – My 3 products with an outline of the most important points I wish to covers as well as the catchy title and price it cost

    LEADMAGNET
    "The (one and) only checklist you need to stand out and create a moneymaking stay OR the checklist you need to become an incredibly well paid super host on Airbnb"

    TIER 1: How To Decide On Whether Or Not To Start Your Own Money Making AIRBNB

    A (pre-recorded) masterclass of 1.5 - 2 hours in which you take them step by step (using the checklist) in everything they need to think about and everything that is important for setting up an Airbnb.
    I don't go into details, I don't give them a framework yet. My aim is to get them longing for more. I discuss the considerations they have about whether or not to become an Airbnb host. And the minimum requirements for starting an Airbnb etc. The focus is on the bigger picture, the outlines.

    Price: (+- €197) I could also make this tier 1 my lead magnet and then make tier 2 tier 1, etc.)

    TIER 2: Become A Super Host Making A Considerable Amount Of Money In Just 30 Days (I need to find the right tone and the right promise which will attract and which I can guarantee).

    This will be the online program in which I’ll take them step by step through everything that is involved in having and creating an Airbnb. I’ll take them with me in every small and possible choice they have to make and think about. From the check-in process, writing the text for - and designing – their Airbnb page, taking the photos, setting up the Airbnb, having contact, personalizing their stay, presenting yourself as (super ) host, going the extra mile etc.

    I've got every aspect covered and more! I exceed their expectations by giving them a workbook, checklists, frameworks, exercises, etc. Whatever I can think of to go the extra mile.

    PRICE: First Release €997. Second Release: €1.997

    * I can also add weekly Q&As and a (Instagram) community to this to increase the price and value even more (or with this added, this could become tier 3 or I make it 4 tiers or remove the tier 1 which stands now). (Setting the price at €2.497)

    TIER 3: Ready, Set, GO! Teamwork Makes A Dreamwork - Become A Super Host Guided by A Super Host

    Tier 2 PLUS personal guidance in the form of a weekly 1-1 in which I’ll guide my clients, offer my practical help and they can ask all their questions.

    * OR I’ll give them daily access to me through WhatsApp for 6 or 7 weeks, supporting them during the purchasing, decoration process and the choices to be made, etc.

    PRICE: €2.997

    When 'selling' the prices, I’ll remember to tell my audience that the return on investment is huge.

  10. >>I am going to develop the concept for 6 new products/services.<<

    Day 4 – This is the one product I wish to start with

    - TARGET AUDIENCE: Owners of property at the age of 25 till 75

    - PURPOSE: Contribution and passion (myself) Generating additional income; Social interaction (target audience)

    - COSTS: Time (my fee: €120 per hour) + cost of YouTube channel + cost of professional ZOOM subscription + training HOW TO CREATE ONLINE TRAINING (€1.900) + editing and photoshoot as well as HOW TO CREATE AN INSTAGRAM Training (€1.500)

    - TITLE & TAGLINES:

    LEAD MAGNET: Checklist 6 Steps to…

    TIER 1: How To Decide On Whether Or Not To Start Your Own Money Making AIRBNB

    TIER 2: Become A Super Host Making A Considerable Amount Of Money In Just 30 Days (I need to find the right tone and the right promise which will attract and which I can guarantee).

    TIER 3: Ready, Set, GO! Teamwork Makes A DreamWork - Become A Super Host Guided by A Super Host

  11. >>I am going to develop the concept for 6 new products/services<<

    Day 3 – My top 6 “lessons” which I want to start with in the preferred format.

    1. Why Airbnb – podcast / webinar
    9. Description - podcast (WHAT) / video course (WHAT)
    10. Bed –podcast (WHAT) / video course (WHAT)
    3. Price –podcast (WHAT) / video course (WHAT)
    11. Check in /check-out –podcast (WHAT) / video course (WHAT)
    19. Unique Selling Point – podcast (WHAT)/ video course (WHAT)

    All together in a masterclass (top 6 things to know about….)
    A Zoom training on the HOW of all Lessons Learned
    A book on the WHAT of the Lessons Learned

  12. >>I am going to develop the concept for 6 new products/services.<<

    Day 2 – For the 25 lessons learned here are 3 steps for each of my lessons

    1. Why Airbnb?
    a. Own website
    b. Difference in platform
    c. Attractiveness of Airbnb

    2. Decoration of room
    a. Necessities
    b. Lighting
    c. Type of material

    3. Description
    a. Attracting an audience
    b. Level of details
    c. Level of personal stories

    4. Price
    a. Setting your price
    b. What to include
    c. Discount or not

    5. Kind of payment
    a. Paypal
    b. Credit card

    6. Breakfast
    a. Serving breakfast yes or no
    b. Kind of breakfast
    c. Setting the price

    7. Managing expectation
    a. Why managing expectations is important
    b. What to write
    c. Continuously improvement

    8. Photo’s
    a. The power of photo’s
    b. What kind of photo’s
    c. Continuously improvement

    9. Bed
    a. The power of a bed
    b. Matrass
    c. Experience

    1. 10. Check-in / Check-out
      a. Considerations
      b. Best check-in and check-out time
      c. The impact of the choices

      11. Bathroom
      a. Rules for sharing
      b. Decoration
      c. Accessories

      12. Time in between visits
      a. Considerations
      b. Increase your income
      c. Efficiency

      13. Pets
      a. Considerations
      b. House rules
      c. Efficiency

      14. Long or short stay
      a. Considerations
      b. Pro’s and con’s
      c. Manage expectations

      15. Discount
      a. Considerations
      b. The impact of a discount
      c. Discount rate

      16. Insurance
      a. Coverage
      b. How does it work
      c. Why is it important

      17. Business People
      a. Expectations
      b. Requirements
      c. Invoicing

      18. Audience
      a. Type of audience
      b. Attract your favourite client
      c. Fall in love

      19. Unique Selling Point
      a. Competition table
      b. Sweet spot
      c. Sharing is caring

      20. Attractions
      a. Detective Holmes
      b. Collect
      c. Share

      21. Entrance
      a. Considerations
      b. Personal
      c. Self Service

      22. Combine agenda’s
      a. Impact
      b. Risks

      23. Number of rooms
      a. Municipality rules
      b. Know
      c. Act

      24. Taxes
      a. Tax rules
      b. Know
      c. Kind of taxes

      25. When is it a business
      a. Tax rules
      b. Impact
      c. How to

      26. Super Host
      a. Process
      b. Why
      c. Benefits

      27. Financial aspects
      a. Balancing expenses
      b. Considerations for breakfast
      c. Money wise, penny foolish

  13. >>I am going to develop the concept for 6 new products/services.<<

    Day 1 – These are 25 of my lessons learned

    1. Decoration of room
    2. Description
    3. Price
    4. Kind of payment
    5. Breakfast
    6. Managing expectation
    7. Photo’s
    8. Bed
    9. Check-in / Check-out
    10. Bathroom
    11. Time in between visits
    12. Pets
    13. Long or short stay
    14. Discount
    15. Insurance
    16. Business People
    17. Audience
    18. Unique Selling Point
    19. Attraction
    20. Entrance
    21. Combine agenda’s
    22. Number of rooms
    23. Taxes
    24. When is it a business
    25. Super Host

  14. Day 2

    I wrote everything in the last post.
    But I thought about it again.
    Because I know so lot about IBS I can give a year program but maybe this is for later, in 2024. Better start with a 6-months program with 6 best 'lessons;.

    I think these are the main lessons:

    IBS
    1. IBS
    1. What is IBS, diagnosis
    2. Causes
    3. Complaints
    2. Treatments
    1. Medicines
    2. Supplements
    3. Fiber
    3. Lifestyle
    1. Relax, move
    2. Regular living
    3. Toilet Posture
    4. Nutrition and various diets
    1. Eat in moderation, according to RGV
    2. Diets That Work at PDS
    3. Gluten and Wheat
    5. FODMAP Diet
    1. Elimination Phase
    2. Reintroduction Phase
    3. Way of life
    6. Other therapies
    1. Hypnotherapy
    2. Cognitive behavioral therapy, mindfulness, yoga
    3. Other such as acupuncture, osteopathy

  15. Day 1

    I've been thinking about this idea from Nisandeh for a while and decided that I'm going to give my expertise in a half year or a year trajectory.

    My topics and the lessons I could teach:

    IBS
    - New guideline
    - What is IBS
    - Causes
    - Complaints

    Causes
    - Medication such as antibiotics, long-term use of antacids
    - Genetics
    - A violent event
    - Psychological distress
    - Result of leaky gut
    - Abnormal gut other diseases such as diverticular disease
    - inflammation
    - impaired immune system
    - leaky gut (due to stress, medication, illness, toxins, alcohol)
    - Dysbiosis
    - Parasitic infection
    - Abdominal infection
    - SIBO (breath test, causes, overlap IBS)
    - Enzyme deficiency: lactase or sucrase deficiency
    - Various proteins: lectin (relationship leaky gut), alpha-amylase/trypsin inhibitors (ATIs _ inhibit amylase and trypsin and thereby the protein and carbohydrate digestion), casein, yeast, soy
    - Fodmaps
    - Food intolerance

    Complaints
    - Stomach upset
    - Stomach ache
    - Bloated stomach, bloated feeling
    - Diarrhea
    - Constipation

    TREATMENTS

    Medication
    - Proven drugs for IBS
    - In case of diarrhoea: rfaximine, bile acid medication, loperamide
    - For pain: antispasmodics, antidepressants
    - In case of constipation: magnesium hydroxide, linaclotide, fiber supplements, fluid retainers, electrolytes
    - Not sufficiently proven drugs such as macrogol. Mebeverine
    - Read package inserts
    - Overlap such as psyllium, magnesium hydroxide, summary what to use for pain, diarrhea, constipation

    supplementation

    - Fiber supplementation:
    - Bulk formers, fibers
    - What kind of fiber, fiber efficacy
    - Resistant starch
    - Total fiber count
    - Fiber supplementation: psyllium, guar gum, acacia
    - Soluble fiber: start with 3-4 grams per day and increase slowly
    - Probiotics and Prebiotics and synbiotics
    - Prebiotics which and why no evidence
    - Which synbiotics
    - Which probiotics
    - For pain: Peppermint oil (200-750 mg, 2-3 x per day)
    - STW 5 for pain, against intestinal permeability, positive influence of gut microbiome,, Especially for less pain. Helps 30-50% of people with IBS after 28 days. Assafoetida and turmeric also have positive effects
    - Enzymes
    - in case of sucrase deficiency / use Invertase enzyme in case of sucrose intolerance?
    - Enzymes in fructans and galactans
    - Enzymes in fructose
    - Enzymes in lactose
    - Other: magnesium oxide, CBD oil, turmeric, etc

    Lifestyle, adjust nutrition

    - Stress reduction
    - Intestines and stress. brain-gut-axis
    - Stress triggers. Recognize stress
    - Relaxation: Breathing exercises, yoga, good posture, exercise, mindfulness exercises,
    - Supplements for stress such as Ionix
    - Movement
    - How to eat, how much, etc including mindfulness, sitting posture
    - RGV

    Elimination Diets -Various Diets: FODMAP, Histamine, Exorphin, SIBO, Fructose, Lactose,
    - fructose
    - Sucarase isomaltase
    - lactose
    - Role in IBS is controversial: compared to the general population, IBS patients have more complaints despite the same result with a breath test.
    - Causes
    - Testing, diagnosis
    - Symptoms
    - Treatment: Diet + enzymes, sufficient Ca
    - Gluten-free diet: gluten? Non-gluten wheat protein or fructans? Gluten sensitive?

    FODMAP diet
    - Elimination phase
    - What are fodmaps
    - Fully explain the first phase
    - during the diet
    - Read labels
    - Explanation checklists and Monash
    - Reintroduction
    - What if fodmap doesn't work
    - Way of life

    Other therapies and ideas
    - Hypnotherapy and what you can apply yourself
    - Cognitive behavioral therapy
    - Relaxation workout
    - Acupuncture
    - Children
    - IBD
    - Drinking food and other dietary foods such as sports products

  16. Day 4- choose one product/service (from the 6 you chose yesterday) you want to start with and write who exactly is the target audience for that product/service, what’s its purpose, how much will it cost, give it a title and a tagline, and include any other important information;

    I will choose how to build a hybrid team.

    TA: companies with 100+ employees who can do most of their work alone and are doing their work partially (for at least 50%) at home.
    Purpose: How to make sure you create a team that, even though they're working on a distance, will stay connected with the company, feel at home, stay loyal and won't have a reason to leave.
    How much will it cost? oh... that's a tricky one... I was actually thinking in first writing the book so I can collect all the information and structure it, and only then turn it into a product. If I would turn it into a product, it would be a year program. Ohhh now I am turning on! Because I'm thinking about how I would create it and what type of meetings I would give, what kind of assessments, I would give them ideas for Friday afternoon drinks, this is actually FANTASTIC. I think I should do it the other way around! Epic. Then I would give it the cost of one employee leaving. Because that's a fantastic ROI I think for this company.

    Outline of most important points:

    1. It will have 6 monthly meetings with pizza in the office, together. They will all have the combination of learning something new (work/life balance, communication, working together, productivity, how to do effective brainstorming, a session on knowledge and how to quickly move it from one person to another) and play with lots of energizers and fun
    2. I will give them ideas for 12 epic friday afternoon meetup ideas;
    3. I will create a daily question that they can all answer together, a simple but exciting one, on a specific page where only their team has access to;
    4. They will get a training in how to facilitate their meetings more effectively

    Product Name: Creating a Happy Loyal Hybrid Team
    tagline- how to keep your team connected on a distance

    Would love to hear other ideas, but I'm aware I'm late with filling in the assignment.

  17. I was confronted with this challenge this week. I needed to take the time for it so decided to leave it for this week (no kids means more space).

    In the meantime I could also think about what I DO know.

    This are my 10 lessons.

    1. How to let a remote team grow
    Connect
    Empower
    Take ownership

    2. How to build a new team fast
    * get to know each other
    * Building trust
    * Connect

    3. How to do epic meetings
    * Prepare
    * Let everyone talk
    * Use energy & Action

    4. How to communicate effectively
    * Different languages
    * your own preferred language
    * how to work together best

    5. How to be productive and effective
    * Prepare (intention)
    * Hacks
    * Celebrate/ persistence
    (this topic can be sooo much more in depth)

    6. How to give a fantastic training
    * Prepare
    * Let THEM do the work
    * how to set it up

    7. How to brainstorm effectively
    * prepare
    * divergent thinking in a good and effective way
    * getting results and move into action

    8. Work/ life balance
    * What do YOU want and need?
    * Make it practical and doable
    * Different areas

    9. How to find your passions
    * visualize
    * spit it all out (everything)
    * prioritize
    * plan

    10. How to work together
    * Building trust & honesty
    * Taking ownership
    * How to communicate effectively

    I will take number 1,2,3,4, 5 and 7 for now.

    I will continue later today, because I want to give myself time to process this and see what comes up already from this.

  18. Day 4 – choose one product/service (from the 6 you chose yesterday) you want to start with and write who exactly is the target audience for that product/service, what’s its purpose, how much will it cost, give it a title and a tagline, and include any other important information;

    * Restore your muscle strength yourself - activate your muscle chains through sphincter exercises

    How do you exercise, steps in building exercise; Book and Video Course

    Write who exactly is the target audience for that product/service:
    Women from fifty and up, who want to restore and improve vitality and muscle-strength

    What’s its purpose:
    Restore and Improve vitality and muscle-strength through activating your muscle chains through sphincter exercises;

    How much will it cost:
    Small Book online 25 euro;
    Book printed in full-colour: 50 euro; only included in video-course;
    Video-course: 275 euro including printed book; 250 including online version;
    Online coaching, series of twelve sessions of 25 minutes: 400 euro;

    Give it a title and a tagline:
    * Restore your muscle strength yourself
    - activate your muscle chains through sphincter exercises -

    And include any other important information:
    Individual coaching online and life available;
    in two languages available, English and Dutch;

    (And after that:
    What is it? Book and Video Course;
    What are most important exercises with indications & contra-indications; Book and Video Course).

  19. Day 3 – choose the top 6 “lessons” you want to start with; AND for each one of those choose your preferred format (e.g. a video course, a live training, a Zoom workshop, a book, a podcast, a PDF

    * Restore your muscle strength yourself - activate your muscle chains through sphincter exercises What is it? Book and Video Course
    What are most important exercises with indications & contra-indications; Book and Video Course
    How do you exercise, steps in building exercise; Book and Video Course

    * Being Real - Polarity exercises to learn to feel and to see feeling
    What is it? Video Course
    What are most important exercises with indications & contra-indications; Video Course
    How do you exercise, steps in building exercise; Video Course.

  20. Day 5

    I just changed my mind and instead of a video course this will be a live Zoom training in November to teach how to plan 2023. I will charge 7 EUR to attend (normally it would be free but to ensure commitment) and will use it to sell my mastermind groups (and within the mastermind groups we will work on each step together during December).

    Title and tagline: Shine in 2023 - Build your roadmap to success and hit the ground running in January
    (in Spanish “Brilla en 2023 - Crea tu hoja de ruta al éxito y comienza a crecer en enero”)

    Your destination
    Big why
    Vision
    Milestones
    Heading to your destination: your fabulous and powerful vision
    (Rumbo a tu destino: tu fabulosa y poderosa visión)

    Yearly goals
    First close last year
    How to set goals
    Which goals to set and how to track
    Your infallible goals: how to set, measure and release them
    (Tus metas infalibles: cómo ponerlas, medirlas y soltarlas)

    Trimestral plans
    TOFU, BOFU, MOFU
    Launches
    Support initiatives
    On the road to success - Build your roadmap to shine in 2023
    (Camino al éxito: construye tu hoja de ruta para brillar en 2023)

    * NOTE: my current clients will be invited to attend for free and will get a free ticket to gift a friend

  21. Day 4
    Video course: How to plan your next steps
    Target audience: beginner women solopreneurs
    Purpose: define a project roadmap for the next trimester
    Cost: 27 EUR
    Title and tagline: On the road to success - Build your project roadmap and start taking the steps to grow your business.
    (in Spanish “Camino al éxito: construye tu hoja de ruta y comienza a dar los pasos para hacer crecer tu negocio”)

  22. Day 3 instead of 6 top lessons I choose my top 3

    #1 How to free time and energy to grow your business: video course
    #1 How to plan your next steps: video course
    #1 Selfcare for entrepreneurs: video course

    All the lessons (not only these 3) will be part of my new book.
    And “steps” of each will be podcast episodes.

  23. Day 4:

    Basic video and audio
    Target: people that want to know the basic tech skills for creating a video.
    Purpose: to fill the wholes in the knowledge they have
    Price: 197, but will be a free bonus with larger program
    "Discover the basics of audio and video" ... "so you will have more clarity about what to do, self confidence in how to do it and get the right results"
    1. The world of sound.
    2. The world of moving images.
    3. Blend it all together

  24. Day 4 – choose one product/service (from the 6 you chose yesterday) you want to start with and write who exactly is the target audience for that product/service, what’s its purpose, how much will it cost, give it a title and a tagline, and include any other important information;

    Firts the Hot seat session.from yesterday. It was valuable , but I couldnt find more time to do the assignment of day 4. So today I will answer "day 4" and "day 5".

    First my insights from yesterday:

    - How to structure your lesson in 6 phases, always ending in a call to action.
    -Come to get to know your clients, fall in love with them! Keep asking questions.
    - How to close a deal.
    - ALWAYS in your products: call to action, irresistable offer with scarcity and urgency.
    - "For free" will lead to no shows, don t. Always charge something.
    - Check your compelling why and than you are able to choose with your heart!

    And now my answer to the assignment of day 4:
    My product is a front end workshop (online in zoom lasting two hours). It is called: "Stress under control in your week".

    Tagline: Reflect, relax, recharge!

    Target audience: Adults (especially parents with kids) that struggle with time management, energy and stress.

    Purpose: Give them a few valuable insights, tips and time management-tools and give them a WOW experience in feeling relaxation. (Earning the right, building trust).
    I will tell them that in part two of this workshop they will learn to implement tools that will lead to more rest, fun and balance in their week. I will end workshop one with a call to action and an irresistable offer with a deadline for workshop two.

    Price for the front end: 15 euro s per person.
    Costs: my working hours to create and give the workshop.

    Day 5 – take the product/service you choose yesterday – and for each one of the 3 steps – create an outline of the most important points you want to cover as well as a catchy title (and optional tagline):

    Reflect, Relax, Recharge!

    1. Agenda stress!

    Earn the right, stress and burn out specialist, Share about my experience with burn out. Stressful weeks. leading to it. Stress top 10. How to balance actions and rest? Use your agenda in a different way: keep your battery charged!. How does your agenda look like in a week?
    What are the stress giving activities? List stresspoints together. Show them stress hormon statistics.

    2. Balance your day: different time management
    How can you re arrange your agenda?
    Every day bring in the six items in colors.
    Together: solutions and possibilities in creating time.

    3. Relaxation and balance, how?
    From action to relaxation. Theory sympaticus and para sympaticus.
    Guided meditation to get in a relaxed state.
    Call to action: Changing stress patterns: Implementation, neuroplasticity: 3 months needed.
    Irresistable offer.............

  25. Day 4 and 5 one product further elaborated

    Product: instead of what I wrote/thought last Wednesday this topic wil become a blog with a call to action to the workshop How to create a Product Owner Community/Guild
    My target audience are Product Owners who are working in de public sector
    Purpose: learning and sharing knowledge together

    I also tried to incorporate the lesson from yesterdays Hot Seat session with Nisandeh to use a specific structure.

    1. Title and tagline
    How to create a Product Owner Community/Guild
    “How do you help your organization to get strong product owners”

    2. Problem
    Product Owners mainly work on their own small “island” without learning from others.
    There is no unambiguous way of working in the organisation.

    3. Pain
    Everyone is reinventing the wheel. They keep making the same mistakes. This takes extra time, effort and frustration.
    Clients, users and teammembers are not supportive and even maybe a bit hostile

    4. The solution (What)
    Share your experiences
    Listen to the experiences of others
    Hear success stories
    Ask for feedback/intervision

    So bottumline: Create a Product Owner Guild

    In the blog I will stop here and write a call to action: If you want to learn more about Guilds and how to create/start a Guild in your organisation just sign up for the workshop.

    5. The Solution (How)
    The creation of the Guild (or community) is what you learn in the workshop
    1. How it all starts (Guild)
    2. Guilds nowadays
    3. Organisation
    4. Develop a program of a Guild meeting
    5. Inspiration for topics
    6. Examples for working methods

    In terms of costs is all the information at hand and it will take half a day to finalise and tune the workshop. For my clients the (online) workshop will cost €975,- and when they do start a Guild the bonus is that I will be present at the first gathering.

  26. Day 5 09/16/2022

    – take the product/service you chose yesterday – and for each of the 3 steps make an overview of the main points you want to cover, as well as a catchy title (and optional slogan)
    Share your ideas, topics and actions with us every day in the comment box.

    Linear versus circular thinking:

    Online course via Facetime/Youtube

    1. What is linear thinking and how does it work?

    I immediately implement the lessons learned from yesterday's Q&A:

    Title: Learn to tackle persistent problems in the workplace more effectively

    The problem:

    You have now tried so many times to solve a problem and yet your solution has no effect. You do everything you can to ensure that your staff works better together, arrives on time, takes more responsibility, exchanges important information and despite your fantastic solutions: the situation does not change.

    The pain:

    It seems like they have a board for their heads. That they don't want to understand and don't take you seriously as a manager. You become more and more frustrated and you don't see it anymore.

    Practice with the following case to gain insight into your approach:

    Present a case with a problem as an assignment to solve it, so that the linear approach becomes visible.

    A brief explanation of what linear thinking and approaching problems in this way means.

    2. The solution

    What is circular thinking and how does it work?

    The What:

    - Explain theory about circular thinking.
    - Giving examples of ineffective systems

    3. Present the same problem, but this time approach it circularly to solve it.

    The How

    Step 1: unravel many possible beliefs, values ​​and information about their mutual relationship
    Step 2: What questions do you want to ask them now?
    Step 3: What options do you see now to tackle this problem

    retrieve results and compare with the linear solution.

    Call to action:

    If you find this valuable, then you also find win-win creation from opposing interests interesting.

  27. Qigong/Meditation
    1. Mindset
    i. Internal
    ii. External
    iii. Emptiness
    2. Basic meditation
    i. Sitting
    ii. lying down
    iii. Standing
    3. Body and mind meditation
    i. Why body and mind meditation is better
    ii. What it does for your martial arts/life
    iii. How you can implement it in your daily life
    4. Short notice of a paid exercise video: Lift Qi Up and Pour Qi Down

    Still have to come up with a catchy title for a series of videos.

  28. WEEK 13 DAY 5 - Create an outline
    Take the product/service you chose yesterday – and for each one of the 3 steps – create an outline of the most important points you want to cover as well as a catchy title (and optional tagline)

    I am really having fun with this. It seems that everything is coming to live. I will dive into my new audience, I am feeling the love and so will they 🙂

    Short video about ‘Letting go’.

    Step 1. Why oh Why do we keep holding on?
    Here I paint a picture the viewer can relate to. The problem is introduced, the pain is touched, the why will be clear.

    Step 2. What is letting go, really?
Here I describe the proces of letting go in big steps. The common view on it and the problem with this view. Then I introduce a different view and the part of the solution about what to do to be able to let go.

    Step 3. What’s in it for you?
    I give insight in what it really brings to let go according to this different view. Then the CTA: If they want to know HOW to let go, they can buy my e-book “Looking at life differently”.

    >> I am going to develop the concept for 6 new products/services.<<

  29. How to solve conflicts between your kids.
    Help your kids to solve their quarrels.
    3. solving conflicts

    a. 3 ways to handle a conflict
    * show different ways to handle a conflict between kids
    * see what way you handle conflicts uphill now. (where did you learn it?
    * what way to handle would you prefer?

    b. what causes conflicts
    * what does it mean, a quarrel
    * what is your desire? How do you want it to be?
    * how to talk to your kids when they have a quarrel

    c. how to use them for the better
    * how to listen to the problem
    * how to help them to see their needs
    * how to help them find a solution

  30. Day 4 –

    Solving conflicts
    the target audience for that product/service: Parents with more than one child in the age between 7 and 14 years old. what’s its purpose: turn a problem into a possibility for both.
    how much will it cost: hiring a room, coffee/thee, workbook. (€700,-)
    give it a title and a tagline: How to solve conflicts between your kids. Help your kids to solve their quarrels.
    and include any other important information; it's a three day training.

  31. Target audience: Salesmanagers and commercial directors
    Purpose: Learn to create valuable customer relationship relationships and sell more
    Cost: 895 online course
    Double the fun and double your upselling and cross selling sales.
    How to influence people without being manipulative

  32. Day 3 – choose the top 6 “lessons” you want to start with; AND for each one of those choose your preferred format.
    I will choose the relationship building and the sales propostion. In a online learning environment with combined reading and watching video and checking by asking questions at the end of the chapter via a questionnaire.

  33. Day 2 – for each one of the topics you brainstormed yesterday come up with 3 steps as I explain in the video;
    Koude acquisitie strategie – Where do you want to go, which steps are you going to take and how will you measure this?
    Waarde propositie- what problem do you solve, what is the benefit for your customer? And why with you?
    Database – Startup of a database – where to get adress – hoe to optimize your sales database with leadscores
    Build a relationship – how to influence people, without being manipulative – Discover the right words and questions with the right people – Putting it together for selling

  34. Day 1 – come up with as many “lessons” as you can as I explain in the video above;
    Koude acquisitie strategie, Waardepropositie, Verkoop mindset, Verkoop relatie opbouwen, Psychologie en onbewust beïnvloeden, Database bouwen, Aantekeningen en leadscores how does it work. Follow up on prospects, how, when and what

  35. Day 4. So I have this product that I really like, but it is totally not working. I will transform it into a different product starting in january.

    I present Entrepreneurial Collective - Unmissable business skills for coaches and trainers.

    The idea
    Create 12 separate online live trainings to be given monthly under a recognisable name. Work together with other experts to offer the best possible value.
    Make an irresistable offer around joining several trainings instead of just one of them.
    Record all trainings to create 12 online products.
    I am considering to make the first training evening free for each training, so people can decide whether or not they want to join.
    I might add on a VIP coaching option where people can be supported in implementing what they learned.

    Target Audience:
    My previous and existing clients - self dependant coaches and trainers, as well as recently started entrepreneurs.

    The purpose
    For them: To break the cycle of perfectionism around blogging and start producing.
    For me: To provide value and strengthen my expert position

    The cost:
    For me: Cost for hiring other trainers.
    For them: 200 € a training. Or 500 € for the full year.

  36. Day 4 15-09-20220

    – choose a product/service (from the 6 you chose yesterday) that you want to start with and write down who exactly the target group is for that product/service, what the purpose is, how much it will cost, give it a title and a slogan and any other important information;

    I go for Linear versus circular thinking and focus on managers.
    The aim is for managers to tackle ineffective systems in the workplace.
    I want to offer it online to work directly with a payment system and gain experience with it. For the time being, I opt for a price indication between €20 and €35. I see it mainly as a first experiment to sell services online. If this is successful, more will follow.
    Title: Learn to look systemically and develop more effectiveness in the workplace.

  37. Day 3 - 4

    All 7 on video.

    1. Gwonbeop/Unarmed combat
    i. Basic use
    ii. Basic form
    iii. Basic sparring
    2. Jangbong/Staff
    i. Basic use
    ii. Basic form
    iii. Basic sparring
    3. Geombeop/ twohanded Sword
    i. Basic use
    ii. Basic form
    iii. Basic sparring
    4. Ssanggeom/Twin-Sword
    i. Basic use
    ii. Basic form
    iii. Basic sparring
    5. Jangchang/Speer
    i. Basic use
    ii. Basic form
    iii. Basic sparring
    6. Woldo/Halbert
    i. Basic use
    ii. Basic form
    iii. Basic sparring
    10. Qigong/Meditation
    i. Mindset
    ii. Basic meditation
    iii. Mind and body meditation

    The first 6 are the most common weapons used in our martial arts. So, those are quite logical. The Qigong/Meditation I'd like to do first because it's more different than people would expect from me, even though I started teaching Qigong before I started teaching martial arts. A clear and steady mind also improves everything you learn after that.

    Qigong/meditation will be for any prospect/student starting at the age of 12. It will be free, opt-in and not necessarily for martial artists but it will be tailored to that specific audience. The goal is to get more people to know me and be able to contact them through email. It will only take me a few hours to write a small script, record and do a bit of editing.
    Still have to come up with some tagline. Want to make a series of some sort.

  38. WEEK 13 DAY 4 - brief description of one product

    I choose the first product of the six: it will be a short video about ‘Letting go’.

    a. Target audience
    Highly sensitive women in their late fifties, who have accomplished a lot in their lives, who are ready to embark on a new path and live from their heart, because there’s more to life.

    b. Purpose
    My ideal client will:
    - get to know and like me
    - start to trust me and my expertise
    - be curious to find out if there is more I can offer her

    c. Costs
    - 6 hours for: writing the script, practicing recording, doing the real takes, editing, publishing, marketing
    - no money

    d. Title - tagline
    Letting go - Clearing the path to your purpose

    In dutch it might be:
    Loslaten - Vrij op het pad van je hart

    e. Other information
    Three main steps
    - why do we keep holding on
- what is letting go
- what does it yield
    At the end they can download a free e-book (“Looking at life differently”) in exchange for their name and e-mail address.

    >> I am going to develop the concept for 6 new products/services.<<

  39. Day 4. Take the top 1 from yesterday, who is the audience, what is its purpose, its cost, title/tagline
    • Looking at yourself and changing what you see: changing 1. the observant, 2. observing, and 3. the observed in you
    • Audience: everyone who recognizes/feels that it is crucial to gain self-control in order to improve your own life, and yourself.
    • Costs: 10 days of my own time for (further) development and production, plus roughly 4K out of pocket costs for video editing, getting it in-store online, studio, etc.
    • Title: The You-Turn: steer your life, how you operate, see, decide, and are.

  40. Crash course in brain functioning
    -> brain models: video
    -> Basic NLP: video
    -> Mindset: video
    Editing, tech reqs: PDF
    Basic video and audio knowledge: video
    Script, reasons: video

  41. day 3: top 6 lessons - I would like to make video's from it f.i via zoom

    1. feeling insecure - masterclass
    2. commitment - masterclass
    3. what's the name of the game - masterclass
    4. resistance - masterclass
    5. out of balance - masterclass
    6. communication: effective and authentic - masterclass

  42. Day 1 and 2
    1) make the best wanderings in Bavaria: booklet with tours, studying new tours and seek the experts at location.
    2) eat the best dishes: sending pakets to clients, cooperate with restaurants and cooperate with company in food.
    3) meet the most authentic companies en their stories: make a magazine with insiders, make movies from the people/activities and organise holidays in the environment of these authentic sides.
    4) learn how to speak the language of the Bavarian: language courses for companies who have trade with Bavaria, cooperate with language institutes and get people from there to the Netherlands.
    5) make the tour along hidden gems: discover all sort of hidden gems, learn to seek these hidden gems and make it a one time tour in al life.
    6) see what environment and rest can do with your health/your head: set up coaching tours, set up mindfulness tours and make a tour that with experts on the health and stressless issues.

  43. Day 3. Top 6 lessons with format.

    1. How to get your weekly stress under control. Online zoom front end in one hour. For free.

    2. Back end: how to deal with your stress: time management and color your week. Buddy structure. 2.5 hour, zoommeeting.

    3. Five best strategies to activate your parasympaticus to charge your battery.
    Life workshop, maybe hybrid and if needed online.

    4. Relax no stress: effective ways to cope with it at work or at home.
    Workshop life or if needed online in zoom

    5. Feeling weight:the golden egg for relaxation and peacefulness.
    Workshop Trager approach. LIFE and if needed online in zoom.

    6. Hormons and stress: the daily deal unraveled: theoretical lesson on how this deal works. Online zoompresentation or life. Building expertposition.

    These lessons above can be part of a yearprogram dealing with stress and burn out.

    Target audience: professionals in organizations. 😀

  44. To be honest, I’m struggeling with the program. I like the lessons I learn and I do see all the potential. On the other hand I’m very tired physically and mentally lately so I can't get to everything in terms of assignments. I also feel like I'm letting my buddies down because of that.
    I've decided to really get on with the assignments now. This week's assignment certainly helps with that. I was therefore able to complete the assignments of the first three days in one go.
    This assignment also has helped me to get one step closer to my real expertise. I've been struggling with that since the assignment about being an expert.

    So my goal for this week is: I am going to develop the concept for 6 new products/services.

    Day 1, 2 and 3

    1. Projects vs Agile (Video)
    a. Help mijn man is klusser
    b. Agile Wheel
    c. Where am I?

    2. Community / Guild (Workshop)
    a. How it all starts (Guild)
    b. Guilds nowadays
    c. Workshop starting a Guild/Community
    i. Organisation
    ii. Inspiration for topics
    iii. Examples for working methods
    d. Develop a program of a Guild meeting

    3. Collaboration (small book)
    a. Where is collaboration important?
    b. Who do I want to work with?
    c. Working methods/Liberating Structures

    4. Succes factors (blog)
    a. Feedback
    b. Feedback
    c. Feedback

    5. Liberating Structures (video)
    a. What is it?
    b. When do you us it?
    c. Develop a string

    6. Values and principles (blog)
    a. Which values are important
    b. Which principles are important
    c. How do I deal with values in my team

    I can also imagine that nr 3 and 6 will be a combination.

  45. Day 2: six lessons and three elements
    1. French business meeting a) study the organization chart previously b). take your time c) goal of the meeting
    2. Learn French a) know your why b) easy learning approach c) learning sources
    3. Networking in France a) go to in person network events b) be well dressed c) be polite
    4. How to become attractive to your French clients a) learn their language b) respect their values c) know the French culture
    5. Participation in a trade show a) have business cards and brochures in French b) preparation of your employees c) how to receive people in the stand
    6. French business culture a) be aware of your opinion on the French b) timing c) how to greet people

  46. Day 1: six lessons
    1. French business meeting 2. Learn French 3. Networking in France 4. How to become attractive to your French clients 5. Participation in a trade show 6. French business culture

  47. WEEK 13 DAY 3 – Choose 6 lessons and their format
    Choose the top 6 “lessons” you want to start with; AND for each one of those choose your preferred format (e.g. a video course, a live training, a Zoom workshop, a book, a podcast, a PDF report, etc…)

    At the moment I am very excited! Today's assignment really got me thinking. There is a connection between all the lessons ... is there perhaps a specific order? A way to build them up in intensity and price? And what would be the format for each? It's been quite a puzzle. I think I got it now, but I'm open to questions about my choices. I didn't choose these lessons all by myself; I consulted my buddies Nanda and Marie-Louise, because they understand the clients I am targeting now (highly sensitive women in their late fifties, who have accomplished a lot in their lives and are ready to embark on a new path).

    1. Letting go > short video
    - why do we keep holding on
- what is letting go
- what does it yield

    2. Looking at life differently > short e-book
    - give meaning
- what is a philosophy of life
- from inside out

    3. Building tranquility as a basis > zoom workshop
    - What is rest?
- Why would I want rest?
- What is it the basis of?

    4. Reinventing yourself > live training
    - What story do you tell yourself?
- What is the effect of that story?
- Which alternative story do you like more?

    5. Getting rid of voices from the past > trajectory
    - behavioral patterns
- the power of our thinking
- take position

    6. Creating what you really want > retreat
    - desire
- action plan
- doing it

    >> I am going to develop the concept for 6 new products/services.<<

  48. 1) The 'sjaak'- frustrations
    - You are completely dependent of others (solutions seems better planning, but it doesn't help)
    - You are blamed for everything (solution seems to ty harder, but that doesn't work)
    - You are unable to control all the risks (the solution seems to get more information, but that doesn't help you)

    2) Projects are like 'help, mijn man is klusser'
    - Start like a kip zonder kop (headless chicken)
    - To get distracted form the goals
    - To see everything equally important
    - No results= not trustworthy
    - to be a know-it-all

    3) Agile wheel
    - Define success
    - Purpose: when is the project a succes for the organization
    - Create a great team that can make it happen
    - Ask it what it needs and provide
    - embrace unpredictability
    - work with iterations
    - get comfortable with not knowing
    - Dare to change direction
    -Maximize not-doing
    - Prioritize
    - delete delete delete
    - Start small, let it grow
    - Finish things
    - a bird in the hand is worth two in the bush (1 in de hand, 10 in de lucht)
    - make it a team effort
    - make it fun
    - Continuous improvement
    - Ask feedback
    - Apply insights
    - good/false to useful/unuseful

    4. Become a Captain on a ship
    - Ask questions instead of demanding
    -Trust, - provoke thinking, -better solutions (ownership)
    - Delegate instead of doing it yourself
    - share responsibility on goals, work, proces
    - Stay on track
    - create optimal cooperation, focus ad enthusiasm

    5) Think in products/ impact
    - difference in what they want and you offer
    - be creative/ innovative in getting them what they want
    - Make it small, make it happen

    6) Feedback
    - Feedback is a moment to learn not to control
    - Make it useful for stakeholders and the team
    - Immediately not later
    - Scary is not a reason not to
    - Not done enough yet is not a reason not to
    - We don't know them, is not a reason not to

    7) Build strong teams
    - Time
    - Enthushiasm
    - Knowledgeable

    8) Scrum Experience
    - Optimise focus
    -
    -
    -
    - Optimize Cooperation
    -
    -
    -
    - Optimize Energy/ enthusiasm
    -
    -
    -

    9) Checklist to start

    10) Become a professor in the lab
    - Everything is an experiment
    - Facilitator of innovation
    - from reacting to anticipating

    11) Product management model
    - the part that boosts
    - Investigate
    -looking at it from another angle

    12) Prototyping
    - Define the essence (Vision)
    - Gaurantee the essential quality (DoD)
    - Choose a methodology for growth (and speed)

    13) Plan the growth
    - think in versions, plan (Product backlog)
    - Determine go/stop moments (successen to reach, investments needed) (Roadmap)
    - Measure progress

    14) Stakeholder management (ken je pappenheimers)
    - Don't forget the little guys
    - Focus outside first
    - create a team of stakeholders
    - Dont inform, learn and activate instead
    - Internal 'clients' are partners
    - saars solutions, who is whose stakeholder?
    - make sure there is something to gain/
    - Make sure it d be stupid not to be present

    15) Cooperation with(in) the team
    - The team is working with you not for you
    - Get your act together
    - be prepared, be present, be within reach
    - You work ahead of the game

    16) Product owner Qualities
    - Super person: guard the 3 questions
    - Have Fun: with the 4 tasks
    - Facilitator or innovation: with the Wheel of the PO

    17) Turn that wheel
    -
    -
    -

  49. week 13
    day 3

    topic 1-2-3-6-7-8-13 for video
    Three steps
    1. Be clear to your child
    a. Why do you want to say this to your child
    b. What do you want to say this
    c. how are you gonna say this?

    2. listen to your child
    a. what is listening to your child
    b. how to listen to your child
    c. when is it helpful

    3. solving conflicts
    a. what causes conflicts
    b. 3 ways to handle a conflict
    c. how to use them for the better
    6. help with homework
    a. what is homework about
    b. when to make homework
    c. how to make homework

    7. how to do chores in the house
    a. what chores are doable for your kid
    b. how to get them into action
    c. how to keep them into action

    8. help your child te gain confidence
    a. when does confidence start
    b. how to help your child gain confidence
    c. what more can you do.

    13. before the phone
    a. when do I give my child a phone
    b. what are good phone rules
    c. how do other parents deal with there kid phone

    topic 10-11 for a course (zoom or life)
    10. giving a frame instead of boundaries
    a. what is a boundarie
    b. what is a frame
    c. how to recognize them

    11. how to help each other as parents (in communication)
    a. What is your desire
    b. simmularities and differences
    c. how to handle simulaties and differences while raising a kid

  50. week 13
    Day 2
    Three steps
    1. Be clear to your child
    a. Why do you want to say this to your child
    b. What do you want to say this
    c. how are you gonna say this?
    2. listen to your child
    a. what is listening to your child
    b. how to listen to your child
    c. when is it helpful

    3. solving conflicts
    a. what causes conflicts
    b. 3 ways to handle a conflict
    c. how to use them for the better

    4. let your kid know you listen.
    a. non verbal listening
    b. what to say so they know you listen
    c. what's the benefit

    5. child motivation
    a. the Childs nature
    b. how you know they are motivated
    c. how to keep them motivated

    6. help with homework
    a. what is homework about
    b. when to make homework
    c. how to make homework

    7. how to do chores in the house
    a. what chores are doable for your kid
    b. how to get them into action
    c. how to keep them into action

    8. help your child te gain confidence
    a. when does confidence start
    b. how to help your child gain confidence
    c. what more can you do.

    9. do's and don'ts for raising kids
    a. 10 do's
    b. what about the don'ts
    c. how to discover the difference

    10. giving a frame instead of boundaries
    a. what is a boundarie
    b. what is a frame
    c. how to recognize them

    11. how to help each other as parents (in communication)
    a. What is your desire
    b. simmularities and differences
    c. how to handle simulaties and differences while raising a kid

    12. values in raising kids
    a. what are values
    b. what are your values
    c. how to use them as a benefit

    13. before the phone
    a. when do I give my child a phone
    b. what are good phone rules
    c. how do other parents deal with there kid phone

    14. help my child stay's home from school
    a. when does my kid stay at home from school to much.
    b. what to do to get your kid to school again
    c. when do you start with taking action

  51. Day 3. Choosing the 6 best product ideas and choose my favorite format.

    1. The pages you need - A really pretty pdf with lots of examples from my own clients their websites.
    2. Time log+analysis - A downloadable excel sheet or Google doc with video to explain it.
    3. The pages you need - A wordpress plugin that generates the pages with sample content
    4. Creating a library on your website - An online video course with case studies.
    5. Blogging - A group course where people create their first blog and generate some comments
    6. Your first sale - A video course where people get the content of what they need to do to accept payments on their website.

    VIP. The first training A group training where people develop their first short training and get to perform it for a group of at least 20 people.

  52. Day 2. I realise I can do the exercise again with different wording of my lessons and get even more results.

    1. This is what a basic website looks like
    A. the pages you need
    I. What do you want on a page
    Ii. Creating great layouts
    Iii. The best call to action

    B. The photos you need
    I. Which photographer should you pick
    Ii. The perfect picture for every page
    Iii. The website photo package

    C. why you should use a premade theme
    I installing themes
    Ii. Creating custom themes
    Iii Hestia and Hestia pro

    2. This is what a good website looks like
    A. Why you should add a blog
    I. Your first post.
    Ii. Generating blog topics
    Iii. Mixed media blogs

    B. How to structure your content?
    I. The benefits and disadvantages of search engine optimization
    Ii. Generating topics for your library
    Iii. Start writing (or delegate)

    C. which pages you want for search engine optimization
    I. Keyword analysis
    ii. Ranking keywords
    iii. Create landing pages

    D. working together with other people
    i. Which cooperations are available
    ii. How to appear on other people’s websites?
    iii. How to invite other people to your website?

    E. Online presence
    i. Where else do you want people to find you?
    ii. Google Business tools
    iii. Facebook and instagram
    iv. LinkedIn

    3. Plugin development
    i. The first plugin that you need
    ii. Which questions should you ask a developer

    5. Teambuilding
    i expressing your vision
    ii building a team structure

    6. Coach interactions
    i asking questions
    ii mirroring
    iii labeling
    iv interruptions

    7. Coaching tools
    i running a meeting
    ii time log +analysis
    iii journaling
    iv clearings
    v assessments
    vi brainstorming methods

    10. Business development for coaches and trainers
    i positioning
    ii showing up
    iii product development

    11. Personal Leadership
    i showing up
    ii staying calm under any circumstance
    iii time management

    14. Working with computers and phones
    A. Make your browser work for you
    i. installing an ad blocker
    ii. Use youtube on your phone without ads and with the app closed

    B. Working on multiple devices
    i. Moving text, images and video between devices.

    C. Working faster
    i. All the keyboard shortcuts you can think of and how to use them.
    ii. Changing windows settings.

  53. Day 1.

    6 "lessons" form WHiteboard Animation.

    1. Script writing.
    - Get the essence.
    - What's in it for me?
    - Call to action

    2. Drawing.
    - Using colour.
    - Icons.
    - Composition.

    3. Voice Over.
    - Man or woman?
    - A trusting voice.
    - Tone of voice.

    4. Animation
    - Adobe Premiere
    - Adobe After effects
    - Photoshop

    5. Client contact
    - Know
    - Like
    - Trust

    6. Making animation work for you.
    - Compelling headline
    - LinkedIn
    - YouTube

  54. Day 3 14-09-22

    – choose the top 6 “lessons” you want to start with; AND choose your preferred format for each of these (e.g. video course, live training, Zoom workshop, book, podcast, PDF report, etc…)

    The hard part about this assignment is choosing the form, because I'm struggling with a payment system. I want to make it easy for my customers to pay immediately and I want to continue to use my accounting program myself. So far I create an invoice, send the invoice and process it when the invoice is paid. I also ask this question today in the Q&A: Who has experience with their own website on which a customer can pay immediately? What payment system do you recommend and is it easy to use?

    Linear versus circular thinking:

    Online webinar via Facetime/Youtube

    1. What is linear thinking and how does it work?

    Present a problem as an assignment to solve.

    2. What is circular thinking and how does it work?

    - Explain theory about circular thinking.
    - Giving examples of ineffective systems

    3. Present the same problem, but this time approach it circularly to solve it.

    - retrieve results and compare them with the linear solution.

    How do you create win-win in conflicting interests

    Physical workshop

    1. Explain the method using an example with opposing interests

    2. Preparing a conversation by groups for an assignment with opposing interests.
    In preparation:

    - Name the opposing interests
    - which values ​​are below
    - Discover a common interest or a common value.

    3. Conducting conversations as an exercise with the goal: Maximizing the common interest or value.

  55. 1. What kind of assessment do I need. What? Lead gen. Why? Demo of expertise and SEO and talkable. How? Embedded survey + outcome page WOW ? Juridisch versus practical answer. When? 3 weeks from now. Mapped out the questions.

    2. How to bring trust to the negotiatlon table? What? Zoom workshop. Why? Expert + announce automation as implementation solution + announce inner circle option. How? Zoom + workbook (something shareable) WOW ? Rethink their role in the process. Feeling of more controle. When? 4 weeks. Mapped out key concepts and visuals.
    This will be the first of 1 such days a Q.

    3. 10 FAQ. Will turn them into blogs. Why? Expert + seo. How? Blog. When? 1 a week starting in 5 weeks. WOW ? Nobody answers these. Focus on all 5 parts of the sales proces, not just awareness.

    4. 10 tools to go along with the blogs. From checklist to drawing exemples.
    5. Short online course to go along with them.
    Those culminate in the Qdays.

    The system allows for a gradual leadin into higher levels of engagement.
    Marketing starts in 1 week if we can stick to the current time table.

    1. target audience for that product/service
      Architects and project developers who want to gain knowledge, skill and control over het transportation pzrt of the building permit.

      what’s its purpose
      Quarterly sales funnel, seo, expert position, WOW , goto place for info and help.

      how much will it cost
      Blog is free, tool will cost email or symbolic amount, training between 7 and 497. Innercircle with 3 price levels, invitation only progression through rhem.

      Give it a title and a tagline, and include any other important information
      Done elsewhere.

      1. Outline based on a standard template for blogposts and info/product pages.
        Outline for the courses i'll do when making them. Basic sequence: what, why, good to know upfront, demo, faq, tips for best results. Tool uses XP already, so that part is fine.

  56. Day 3. Choose the top 6 from day 1, plus the delivery format
    1. Looking at yourself and changing what you see: changing 1. the observant, 2. observing, and 3. the observed in you
    2. Pinpointing what you want: 1. what everybody wants, 2. what still the difficulty is with what you want, 3. how to get grip on what
    3. Getting yourself started and fueling yourself on the way: 1. the role of your will & why, 2. what your will & why are made of, 3. getting yourself going and staying motivated
    4. Boosting your productivity: improve your 1. preparation, 2. execution, and 3. perseverance
    5. Getting happier: 1. what happiness is, 2. the happiness obstacles (and ways to tackle them), 3. additional ancient tips for happiness & inner peace
    6. Get to flourish socially: 1. the fabric of “social”, 2. work on social happiness, 3. work on social success

    ALL of these would come in the format of a video course. The topics are strongly intertwined, and interest in the one can easily spark interest in the other – for which the same format seems sensible.

  57. Day 2:
    - How to create a video -> 1. Purpose, 2. Script, 3. Technical stuff

    - How to write a script -> 1. Purpose, 2. Create the story, 3. Language tricks

    - Do you need to write a script -> 1. Reasons why, 2. Reasons why not

    - What is influencing -> 1. What is influencing, 2. How to influence, 3. Language skills

    - Understanding editing (technical) -> 1. Purpose, 2. Technical requirements, 3. Basic video and audio knowledge

    - Understanding editing (emotional) -> 1. Why important, 2. Emotional influences of simple edit operations, 3. Finish

    - Crash course in brain functioning -> 1. Brain models, 2. Basic NLP, 3. Mindset

  58. Day 2, three lessons per subject

    * Stilzitten, on the road to a life of meditation

    What is it?

    What are most important exercises with indications & contra-indications;

    How do you exercise, steps in building exercise;

    * Restore your muscle strength yourself - activate your muscle chains through sphincter exercises

    What is it?

    What are most important exercises with indications & contra-indications;

    How do you exercise, steps in building exercise;

    * Being Real - Polarity exercises to learn to feel and to see feeling

    What is it?

    What are most important exercises with indications & contra-indications;

    How do you exercise, steps in building exercise;

    * Hand postures and spiritual muddras

    What is it?

    What are most important exercises with indications & contra-indications;

    How do you exercise, steps in building exercise;

    * Personal power - Strengthen your embouchure as a woodwind player

    What is it?

    What are most important exercises with indications & contra-indications;

    How do you exercise, steps in building exercise;

    * Bone reinforcement and yoga

    What is it?

    What are most important exercises with indications & contra-indications;

    How do you exercise, steps in building exercise;

    ...

    Pregnancy yoga
    Dancing and Yoga
    Stress and yoga
    Natural movement and yoga
    Colors and yoga
    Personal Power - Strengthening your personal strength
    (Biggest desire - Power color - Balance color - Top ten power colors - Blueprint - Impact)
    Personal strength - Strengthening your work situation & company.

  59. day 2 lessons. Great assignment!

    1. how to help people solve their conflicts
    - When the other party is not willing to cooperate
    - How can you be neutral?
    - listening without being judging

    2. Feeling insecure
    - how come?
    - what is it really about?
    - how to solve it

    3. resistance
    - what it really means
    - what are the emotions telling you
    - how can you transform it into relaxation and cooperation

    4. conflict about money
    - why should I pay? it 's not my fault
    - is it really about the money
    - how to transform fear of lack into abundance

    5. out of balance?
    - too much to do
    - lack of energy
    - how to take the lead again

    6. costs of conflicts
    - trust
    - energy
    - relations

    7. commitment
    - no guts no glory
    - I want, but....
    - attachement

    8. who is winning?
    - compromises
    - give and take
    - lose lose or win win?

    9. the name of the game?
    - money?
    - avoiding pain
    - gaining pleasure?

    10 be authentic
    - what is authentic
    - how do you know?
    - what makes the difference

    1. This is a book! 😀

      Reading your list I had to think of another book, that you might know, or might find interesting: collaborating with the enemy.

  60. Just as Many pointed out, I knew this, just never worked on it. Now, instead of loving it again, I should do something with it! Got to love WOMB .

    1. Gwonbeop/Unarmed combat
    i. Basic use
    ii. Basic form
    iii. Basic sparring

    2. Jangbong/Staff
    i. Basic use
    ii. Basic form
    iii. Basic sparring

    3. Geombeop/ twohanded Sword
    i. Basic use
    ii. Basic form
    iii. Basic sparring

    4. Ssanggeom/Twin-Sword
    i. Basic use
    ii. Basic form
    iii. Basic sparring

    5. Jangchang/Speer
    i. Basic use
    ii. Basic form
    iii. Basic sparring

    6. Woldo/Halbert
    i. Basic use
    ii. Basic form
    iii. Basic sparring

    7. Gungsul/Archery
    i. How to hold and stand
    ii. How to aim and lock
    iii. Score and graduation

    8. Daeryeon/Sparring
    i. Form vs sparring
    ii. How to build up free sparring
    iii. Advanced sparring exercises

    9. Gongbeop/Body conditioning
    i. Fundamental training (Gibongong)
    ii. Three joints theory (Samjeol Theory)
    iii. Ying/Yang (Eum/Yang)

    10. Qigong/Meditation
    i. Mindset
    ii. Basic meditation
    iii. Mind and body meditation

    11. Power and speed
    i. Strength
    ii. Speed
    iii. Endurance
    iv. The sweet spot

    12. Martial Arts Implementation
    i. Sport or lifestyle?
    ii. Physical and practical implementation
    iii. Mental implementation

    13. Martial Arts Training Mindset
    i. Martial arts beginner
    ii. Martial arts novice
    iii. Martial arts Master

    14. Martial Arts Ego
    i. Weak ego
    ii. Strong ego
    iii. Balanced ego

    I see a lot of options to give this all away for 'free' or for a very small fee with a 100% guarantee or something. A lot of it is just basics, which makes them hungry for more. If not, I didn't have to spend my time on them. But having a lot of this in any form will definitely put me out there as an expert. Also as an expert that isn't afraid of sharing, which most people in my business are. Besides my normal program, I think it would be great if I can connect this content to my VIP product as well as regular classes.

    Small steps... lets make a few of these first. Not that it all stays an idea until... never.

    1. “But having a lot of this in any form will definitely put me out there as an expert. Also as an expert that isn't afraid of sharing, which most people in my business are.”

      You’ve got it Logan.
      Go for it!

    2. This is really nice- very clear and I can see people getting to know you/ your style of teaching and explaining and getting hungry for more indeed- it sounds very very complete (and more), to me! WOW !

  61. Day 2 – for each one of the topics you brainstormed yesterday come up with 3 steps as I explain in the video;

    I already integrated three steps yesterday in my 6 products. These products can be part of one program!

    The six products can be deepened, eg.
    Reducing stress, product one, can be teached with eg massagemethods, meditation and breathingmethods, heartbeatmeasuring, walking in nature.

  62. Day 2 13-09-22

    – think of 3 steps for each of the topics you brainstormed yesterday as I explain in the video;

    1. Linear versus circular thinking: 1 what is linear thinking and how does it work 2 What is circular thinking and how does it work 3. Think of a solution from linear and a solution from circular thinking
    2. Create win-win in opposing interests 1. Identify the opposing interests 2. Discover a common interest or a common value. 3. Maximize the common interest or common value.
    3. A deeper form of learning to listen: 1. What do you hear? 2. What does this evoke in you? 3. What question can I come up with?
    4. Learn to ask better questions: 1. Where does my question come from? 2. What do you want? 3. What does the other person need and find important?
    5. Media training: 1. A answer the question B create a bridge C communicate your message 2. In preparation, think of three keywords: That are newsworthy, That are significant, That are useful 3. Interview in front of the camera
    6. Presentation training: 1. Marcel Dassen's VIS model 2. Writing a VIS speech 3. Living your worst nightmare and learning from it
    7. Learning to connect and influence: 1. What is connecting? 2. Connecting, mirroring and LSD 3. Learning to dance figuratively in the moment
    8. Developing authentic behavior: 1. What are your most important values? 2. Learning to deal with the biggest paradox 3. Reacting from values ​​and parking your ego for a while.
    9. Learning from paradigms: 1. What are paradigms and why are they so persistent 2. Exploring your own paradigm. 3. Making a paradigm shift
    10. Developing strategy: 1. What is strategy? 2 The steps to a strategy 3. The design of a strategic plan.
    11. Setting goals: 1. Setting the seven steps of a goal. 2. Go through the seven steps of setting a goal. 3. From general goals to concrete goals
    12. Learning to deal with pressure better (ABC of tension): 1. The ABC of tension 2. Applying the ABC of tension 3. Exercise under pressure.
    13. Learning to deal with dominant people: 1. Where does our allergy to dominant people come from? 2. What not to do. 3. How to effectively influence dominant behavior.
    14. Learning to motivate and inspire: 1. Motivate can teach you 2. How can you inspire? 3. From resistance to motivation and inspiration
    15. Leading conversations: 1. The role of the moderator? 2. What the temptations are and what not to do as a moderator. 3. Lead the conversation
    16. Learning to conduct a dialogue: 1. What is a dialogue 2. The most important rules for a dialogue 3. Conduct a dialogue
    17. Learn to deal with instincts and react from ratio and connection. 1. How our instincts lead to fight or flight 2. How do you stay connected with yourself? 3. How can you respond effectively?
    18. Your authentic hand: 1. Create your authentic hand. 2. Discover the mission of your authentic hand. 3. Describe your vision based on your mission.

  63. This is/ was very valuable.

    I am implementing this strategy a little different than asked.
    For the middle part of the book I am writing- I was not so sure how to bridge the first and last part, what information to give- how to be coherent, complete but not overly excessive in information.

    The chapters had 'catchy' titles already, but I will see how to catchy-them-up a nudge.

    I already made a chapter selection, header and structure, creating the main storyline.
    The last 3 hours I have been 'simply' doing this exercise for every chapter- and created the whole middle part.

    When these chapters are done, I will revise the first and last part of the book in this same way.
    This middle part is also supposed to be the main structure for workshops. That is set now also in essence.
    I am not sure if I will work-out the rest of the questions for this week, I think i will first want to write the chapters.

    Thanks Nisandeh, you brought a different angle in explaining this, that suddenly clicked.

    1. Oh and it changed my mood towards this 'middle' part completely. From something I wanted to be perfect because it was important (workshops and business wise), to something I can't wait to finish writing now....

  64. Day 2: 3 steps for each lesson

    How to free time and energy to grow your business
    1. Your big Why
    2. Morning and evening rituals
    3. Energy vibration and inspired action

    How to organize your business
    1. Tofu, Mofu, bofu + delight
    2. Processes vs projects
    3. SOP

    How to plan your next steps
    1. Yearly goals
    2. Trimestral plans
    3. Monthly projects

    How to execute and implement
    1. Cyclic productivity
    2. Moon phases as monthly project phases
    3. Each phase has a purpose

    How to track profitability and progress
    1. Defining your KPI
    2. Tracking your KPI
    3. Correcting the course

    Self care for entrepreneurs
    1. Physical selfcare
    2. Mental selfcare
    3. Soul selfcare

  65. Day 1 ideas of “lessons”
    How to free time and energy to grow your business
    How to organize your business
    How to plan your next steps
    How to execute and implement
    How to track profitability and progress
    Self care for entrepreneurs

  66. WEEK 13 DAY 2 - Determine 3 steps
    For each one of the topics you brainstormed yesterday come up with 3 steps as I explain in the video.

    I LOVE this assignment!!! I knew that I knew this, but now I see it's all connected. This must be worth a great deal for the right audience 🙂

    Forgiveness
    - society
    - relationships
    - yourself

    Choosing You
    - servitude
    - self-respect
    - boundaries

    Letting go
    - why do we keep holding on
    - what is letting go
    - what does it yield

    Cleaning up your ego
    - what is ego
    - the art of self-reflection
    - mental and emotional attitude

    smooth writing
    - 7 Qs
    - AIDA
    - coherence

    Seeing & Being Your Real Self
    - what is perceiving
    - what do you perceive of yourself
    - what do you want to show of yourself

    Creating what you really want
    - desire
    - action plan
    - to carry out

    Reinventing yourself
    - What story do you tell yourself?
    - What is the effect of that story?
    - Which alternative story do you like more?

    Getting rid of voices from the past
    - behavioral patterns
    - the power of our thinking
    - take position

    Building tranquility as a basis
    - What is rest?
    - Why would I want rest?
    - What is it the basis of?

    Living from love
    - duality
    - forgiveness
    - vision of life

    Looking at life differently
    - give meaning
    - what is a philosophy of life
    - from inside out

    >> I am going to develop the concept for 6 new products/services.<<

    1. “This must be worth a great deal for the right audience.”

      Biggest insight and biggest confidence boost ever!

      I wish everyone would get that insight as clear as you, Manny.
      Thank you for sharing.