Lesson 1 - Your 4 Business Roles
Where to now?
We would love to hear from you!
- What was your biggest insight from this lesson?
- What action(s) are you committing to – in order to implement this insight?
- Do you have any question or you need any support regarding this lesson?
Let us know in the comment box below…
36 comments

My greatest insight is that technicians(read dentists) are happy when they are in a room with their tools.
276 comments

Just as a side note. To remember the 4 different business rules, I came up with the worst technology abbreviation thinkable. ABCD
vAlue creator
Business operator
marketing direCtor
people/talent Developer
(Hope you forgive me xD )
I am filling in my own 4 quadrants as I go through the video's.
Timestamps:
00:12 Your 4 Business Roles
00:32 Role A. vAlue creator
00:48 You want to hang this page on the wall in your office
01:20 Marketplace versus clients
1:44 How do I create AND deliver more value to the marketplace?
3:45 2 levels for value creation
3:50 level 1: Solving problems
5:30 Staying at level 1 means starving forever. You look like everybody else.
7:03 Level 2: ambition, aspiration, esthetics
7:45 Role B. Business Operator -- The least sexy role, but so important
9:20 The 80-20 rule. Take the 2-3 numbers that mean something.
10:00 Where you put attention, is where you get results
10:15 Nisandeh’s personal business operator is his watch.
11:25 When something goes wrong, you need to move
12:00 2 area’s
12:05 Area 1: Profits. How much is left
12:35 Am I charging enough? Am I spending too much?
13:20 80-20 rule. What is the one thing to grow turnover or decrease spending
13.45 Area 2: The process
15.10 Mcdonalds knows the process
15:54 No process, no system, everything depends on….
16.21 The parts of Open Circles that depend on Nisandeh and Vered.
17 15. Role C marketing direCtor
17:50 2 things to do: Deliver value and make every single offer irresistable.
18:50 Irresistible offers.
19.50 The more offers you make to the marketplace, the more money you will make.
20:15 How many offers did you make in the last 6 months.
20.35 Challenging our religion. Role D: people or talent Developer
21.10 Being your own boss is stupid…
22:10 When you have a team, your business is going to grow. (first you exercise, then you lose weight)
23:10 Entrepreneurs take their teams for granted.
23:35 Assistants or partners?
24:30 Do you need to teach them everything?
24:50 The problem in your system
Extra notes
The process
How do you go from an idea to Implementation?
How do you go from implementation to clients?