So, Ideal Clients are real… people…
I hope that “Ideal Clients” is not a marketing “concept” or “strategy” anymore, but a realization, a choice and hopefully a commitment to develop a long-term relationships based on values that are important for you and for THEM.
If so… then it’s time to get to work…
If not yet, then let me give you a last piece of advice.
Most entrepreneurs fall in love with their business or with their product or service.
Master entrepreneurs fall in love with their clients…
When you make that mindset shift, everything we discussed and brainstormed falls into place.
Remember the days when you were in love with a new person?
You were curious, you asked tons of questions, you listened to their answers, you wanted to spend more time with them, you looked for ways to make them happy, you wanted to show the best version of yourself, you were optimistic and full of hope for the relationship, and you were happy… just being…
This is what we’re trying to get you to experience in this block of the Working ON Your Business program.
The moment you shift your mindset from seeing your clients as a means to achieve your goals, and start seeing them as partners, friends and fellow travelers, and that you have a role in each other’s lives – that’s the moment your business will transform.
This week you’re going to see how easy it is to get your Ideal Clients raving about you, when you just remember to fall in love…
Your Ideal Clients – Part 4
WOW Your Ideal Clients
REMEMBER – HOT SEAT SESSION
This Thursday (August 18) at 8pm CET we’re going to have the 2nd Hot Seat session – What Would Nisandeh Do.
You will be able to ask any question (not only about Ideal Clients) on Wednesday, and I will answer those questions in the Hot Seat session.
Please remember – the Hot Seat sessions is a crucial part of the program – so don’t miss it!
Let’s start with your MINDSET…
The Best Investment!
WOWing your clients is the best investment you could ever do – where the ROI (return on investment) is lifelong loyalty and constant stream of referrals to your business.
You don’t need to break the bank to create a WOW experience for your Ideal clients. All you need is the drive to do so and some creativity.
Set your GOAL for this week…
Here’s a great goal for you:
I am going to WOW my Ideal Clients.
How’s that for a 5-day challenge?
Choose the STRATEGY you will use…
There are many things you can do to WOW your Ideal Client.
You can find my favorite 10 WOW categories here… but you are really only limited by your imagination…
Each day, during this week, you will use the Idea Generator to come up with as many ideas as you can how to WOW your Ideal Clients in one category, and choose one idea from the list to implement immediately (or as soon as possible).
Your goal this week is to experiment every day with one action and see how your clients respond (or not) to you WOWing them.
This experiment is crucial, so you’re not left with guessing, hoping and assuming, but with valuable knowledge based on actual feedback you get in real time.
PLAN your actions in your agenda…
Your next step is to physically plan this process in your agenda.
Plan to invest 10-15 minutes EVERY DAY in the coming 5 days to follow the 5 steps of the process below.
AND… If you didn’t yet interview your Ideal Clients about what THEY want… you will need to plan time to conduct the interviews (physically or virtually).
Since we’re going to use the information you collect and analyze in the coming weeks – I suggest you try to get in touch with at least a few of your Ideal Clients for some quick answers – as soon as possible.
Now it’s time to IMPLEMENT…
Take 10 minutes, right now, and…
- Day 1 – use the Idea Generator to come up with as many ideas as you can to make things easy/easier for them.
Then pick up one idea and implement it immediately (or schedule to implement it during this week). - Day 2 – use the Idea Generator to come up with as many ideas as you can how you could overdeliver (give them more than they expect).
Then pick up one idea and implement it immediately (or schedule to implement it during this week). - Day 3 – use the Idea Generator to come up with as many ideas as you can how to be/become more personal.
Then pick up one idea and implement it immediately (or schedule to implement it during this week). - Day 4 – use the Idea Generator to come up with as many ideas as you can how you could positively surprise them (do something unexpected).
Then pick up one idea and implement it immediately (or schedule to implement it in the coming days). - Day 5 – use the Idea Generator to come up with as many ideas as you can how to express your gratitude to them.
Then pick up one idea and implement it immediately (or schedule to implement it in the coming days).
Each day share with us in the comment box your list of ideas, your chosen commitment and the actions you took.
Pro tip: When choosing the one idea to implement each day – try to find an idea that will make as much impact as possible, and can be implemented as quickly and easily as possible.
So, for example, on Day 5 – sending each Ideal Client a quick WhatsApp message letting them know how grateful you are for working together – might be a better course of action than organizing a client appreciation event in a few weeks…
My commitment to you…
- I’m looking forward to read your process and ideas below;
- I will be there for you on Thursday in the Hot Seat session to support you with any question, challenge or setback you encounter;
- I’m looking forward to celebrate your progress and results on Friday (I’m curious to hear the strategy you’ll come up with).
Live fully, stay awesome,
Nisandeh
181 comments
Celebrate week 9
What did you get out of this week’s assignment?
I think I always woo my customers but it is always nice to be reminded of the obvious. And to read other peoples ideas
What did you learn from doing this week’s process?
To actively think about the customers. They always on my mind, but it is automatic. To be actively busy with ideas how to woo them was refreshing.
What were the biggest insights you got during the Hot Seat session?
That the summertime is the best time to work on your marketing because nobody else does...
How are you going to celebrate your completion of this WOMB week?
I went to Gent for the weekend where I met a lot of (my) Belgian customers during a fair. It was great!
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Week 9
Day 5 – How to express your gratitude to your customers.
1. My customers are always pleasantly surprised when I remenber their last purchases. I do my best to really get to know them.
2. Give them personal treatment/service
3. Give them personal discount
4. Go the extra mile with stylingtips
5. Order something only for them
6. Keep them posted on things they like
7. Just tell them how much I appreciate them. In person.
8. In my newsletter I always tell them how much I love my customers and how happy I am with them
9. I put a little present with the order
10. I give a discount code every now and then
92 comments
Day 3: How to be/become more personal.
• Sent personalized e-mails.
• Keep a list of interest of clients to use to send them stuff and but as a personal not in all communication.
• Work on remembering their names and use it more often in communication,
• Ask on a regular basis how they are, if they still in the business (reading their LinkedIn page in advance) and ask if I can be of support of any of their interests.
• Ask them to tell/say something about topics they are expert in (work area) people love talk.
• Compliment them on clothing, stuff seen on social media of on any other performance.
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Day 1: Making things easier for my clients:
• Sent them a planning of activities in advance. (directly)
• Sent them a progress report after each activity.
• Sent options to proceed with pro and cons and a suggested proposal for them to react to.
• Slice up assignments and give them the possibility change the effort and time needed for the next phase.
• Make minute from meetings (progress or any other, so they do not have to do it, helps to focus on what I think should be done.
• Be in time and offer time to set things up, or better include that in the offer.
• Inform participants in detail about routing, food (preferences)
Day 2: Over-deliver (give them more than they expect):
• Sent readable articles directly to the participants and offer to respond if they have any questions. (directly)
• Keep sending stories (kind of a newsletter) of what might interest them (for this I need to organize a list of interest),
• Keep monitoring their LinkedIn and respond to things they post or special days.
• But the output in a nice e-book or printed document and in a larger number of copies.
• For all items ask add 10-20% extra.
• Enhance the graphics to a level unexpected.
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Week 9
Day 4. How to positively surprise your customers.
A personal card is always a nice surprise, as is a little gift. As I said before, customers are always positively/pleasantly surprised when they enter the office space I have converted into a shop. I keep on learning and becoming more and more of an expert on sustainability so I can keep on answering my customers questions and finding the right sustainable products for them. Keep my knowledge up-to-date.
Busy with a poll to pick my customers brains about their expectations, what they like and what not. And this year, after the holidays, I have planned a brainstorm meeting.
181 comments
Week 9
Day 3 – How to be/become more personal.
It is easier to be personal when you are the owner ánd the person that helps the customers with their order/shopping. My customers like the fact that they talk to the owner. To be honest, it is always personal. I have a phoneservice to collect the calls but in the end, I am the one that makes the decisions. I am the one that calls them (back). When I send an order, I always write a personal card. And I like to put a small present with the order. Always trying to find original small presents to surprise the customers. Customer service is always personal and I go to great lengths to offer solutions or good advice. My motto: treat your customers the way you want to be treated...
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Week 9
Day 2 – How you can overdeliver (give them more than they expect).
How can you overdeliver when you sell actual products. Apart from the webshops, I also have a bricks and mortar shop. Or showroom. I overdeliver by letting the customers choose when they want to visit my shop. Most of my customers really appreciate the fact that they can come and shop even outside office hours. However, some customers like it more, when they can shop whenever they feel like it without making an appointment. So what is overdelivering for one person is maybe a nuisance to another person. That is why, starting in september, I will offer one day a week when they can come without making an appointment.
My whole location, the shop, is overdelivering. I have a big space on the ground floor of an office building. When customers enter my 'office' they are pleasantly surprised about the fact that there is an actual, large shop in an officebuilding. It is nicely decorated and cosy. I answer a lot of questions about sustainability and I can really take the time for customers, since they are the only ones. Because it is a real experience instead of fast shopping, people feel at ease, which is also overdelivery. They do not get the same experience in a regular shop. I think in a shop or webshop you need to overdeliver these days. Service is really, really important. When people send back (part of) their order, I make sure they get their money back right away. They get their order within one, maybe two days: quick delivery. I offer a lot of payment methods. Everything I do, is to make the life of my customers easier, so they will come back.
181 comments
Week 9
Day 1 – How to make things easy/easier for my customers
I do a lot to make things easier for my customers. It is different when you sell actual products. But here is what i do.
1. Let the customers shop when they want to shop and not only during opening hours
2. Making it possible to make an appointment at a time that works for my customers, even when it is monday evening, e.g.
3. For the customers that do not want to make an appointment, I will offer one day a week that they can come without an appointment
4. Help them with making combinations/styling
5. Make it possible to have their order personally delivered and pay only the goods they actually choose after trying.
6. Offer some kind of happy hour or consultation once a week, where they can ask anything they want, get advice, styling, et cetera. Of course they can call every day, but that one hour a week, I am there for sure and they will know for sure they will get me on the phone.
7. Every week I will take a process in my webshop and see if it still functions well and also see where I can make it even easier.
8. In Almere I deliver all orders personally and free of charge
9. Every three months I will organize a nice event and have experts come to the shops about health, sustainability, veganism, food and allergies (I did this before Corona and it is time I will do it again. I was highly appreciated).
10. I will write (more) blogs about (expert) themes (started already and it is highly appreciated).
376 comments
>> I am going to WOW my ideal clients <<
Day 5 – THIS IS HOW I CAN EXPRESS MY GRATITUDE TO MY CUSTOMERS (and PROVIDERS).
1) Thank them for the nice cooperation during the years saying that I've enjoyed working with them (OptimizePeople).
2) Inform them that I'm proud of the assignments I have carried out for them during the years (OptimizePeople).
3) Thank them for the opportunities and confident in me (OptimizePeople).
4) Write a card to my quests expressing my gratitude that they've picked my B&B (put it in the welcome basket) (Airbnb).
5) Write a card to everyone who filled in the questionnaire saying that I am very grateful they took the time to fill it in.
6) Offer the ones who filled in the questionnaire a 10% discount (Charlet) should they wish to book the charlet or free breakfast(Garden House) to express my gratitude Airbnb).
7) Mention in the thank you note to my quests that they are welcome to pass the present on to a friend.
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My ideal client part 4
>> I am going to WOW my ideal clients <<
Day 4 – THIS IS HOW I BELIEVE I COULD POSITIVELY SURPRISE MY CUSTOMERS (BY DOING SOMETHING UNEXPECTED).
1) Contacting them to inform how they and their business is doing.
2) Inviting them for a digital cup of coffee.
3) Create a roadmap for knowledge management a la OPTIMIZEPEOPLE (RWS).
4) Write a book on HOW TO become ISO 30401 Knowledge Management compliant (RWS).
5) Create a KM cafeteria model for companies to use (RWS).
6) Offer my Airbnb guests a free breakfast.
7) Create an offer for long term Airbnb guests whereby I can create homeoffices if so required.
8) Offer long term potential guests one overnight stay to in order for them to make a conscious choise.
9) Send a mail to all my Airbnb quests offering them 15% of the price should they decide to book my "Tiny House in the forrest"
10) Create a guidebook of the area which is linked to a QR code so they can download it on their phone
11) Offer Walks on Request for my Airbnb guests
12) Make a book on HappyHomes and HappyVillages
This is the one idea I will choose to implement
(or schedule to implement it in the coming days).
376 comments
My ideal client part 4
>> I am going to WOW my ideal clients <<
Day 3 – THIS IS MY IDEA ON HOW TO BE/BECOME MORE PERSONAL
1) Approach them in my own tone of voice instead of the professional business tone
2) Interact in warm and professional tone
3) Be honest about my wish of them becoming my ideal client and make inquery as to the way I can improve my service to them.
4) Take time to listen to interact with my customers listening to their stories and challenges.
5) Remember what they are saying which is of importance to them and make inquiry as to their progress next time we talk/meet.
6) If I know that someone has his/her birthday - send a what's app or mails congratulating them.
7) If I know that an important event takes place in their lives, which they have told me about, send them a message, wishing them best of luck.
8) If I read something relevant to them in the newspaper, on LinkedIn or on the news, I send them a message showing them that I know what is taking place in their (Professional) lives.
9) Send the a message saying I hope they've enjoyed their holiday inviting them for a 15 minutes digital cup of coffee to reflect on their business and the manner in which I can serve them.
I'll implement # 9 on Tuesday this coming week
9) Send the a message saying I hope they've enjoyed their holiday inviting them for a 15 minutes digital cup of coffee to reflect on their business and the manner in which I can serve them.
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Day 5 – how could I express gratitude to them.
Do a "shout out" in Instagram stories tagging them
Tomorrow Sunday I will do it for 2 of my clients.
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Day 4 – how could I positively surprise them (do something unexpected).
Dress up as a character of my book (unexpectedly, not just for Carnival/Halloween but this gives me the idea of asking THEM to dress up for Carnival/Halloween)
Create a short ebook (something simple, like journal prompts or self-care planner) and gift it unexpectedly (not just for Christmas although this gives me the idea of gifting something for Christmas)
A reminder before I forget: this should have been on day 3 How to Become More Personal: I need to schedule their birthdays and do something special then.
I will dress up this week, it is our last meeting before the new trimester/new groups.
409 comments
express gratitude to them.
1. look them in the eyes and say (meaningful) thank you for.....
2. Be open in what I learned from them
3. make a card with positive experiences together
4. sent a thank you card afterwards
5. offer a next step
6. keep in contact
7. question 'what more can I do for you?' after all you gave me (and name what it was)
8. give an extra proces at the end
9. create a good bye and thank you symbol. (card, metaphor, stone)
10. sent a poemcard
I do1 and 2 already, put 3 to it.
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Day 5 - Use the Idea Generator to come up with as many ideas as you can on how to express your gratitude to them.
Then pick up one idea and implement it immediately (or plan to implement it in the next few days). How can I express gratitude to my ideal clients?
* Thank you for their interest in my social media, mailings, newsletters, (future?) website;
* thank you for subscribing to, participating in online and live activities I offer;
* thank you for ordering materials;
* thank you for referencing me and my activities;
* thank you for introducing new customers;
* thank you for simply actively participating and their commitment to activities;
* thank you for creative new ideas;* thank you for fast payments;
How: oral; online; post; via cards, notes, mailings, video, whatsapp, telephone, fully personalized, handwritten, or group-oriented; with small gifts; cards, personal message, handwritten sayings; small or larger discounts on activities and products; offering help to the other person: can I help you with something? homemade presents;Writing reviews for the other; visiting;
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My ideal client part 4
>> I am going to WOW my ideal clients <<
I realize that my reply written for day 1 belong to day 2. My reply to day 1 will follow as reply to what I’ve written for day 1.
Day 2/5 THESE ARE MINE IDEAS ON HOW I CAN OVERDELIVER TO MY CLIENTS
OPTIMIZEPEOPLE
1) RWS: Reach out to my customers and say that I am proud and happy having worked with them. Mention that with all the environmental changes, I’ve been thinking of them and hope that they have succeeded in their knowledge development. Make inquery is there is anything I can do to support them in their KM tasks.
2) ROC, Supporting service: Reach out to my customers and say thank you for the 1.5 year spend togehter and thank them for the opportunity to work with hem and all that I’ve learned.
3). ROC, Supporting Service: Wish the new Manager success in her new job and send her flowers on her new day.
4) RWS: Create a knowledge management (KM) Roadmap to send to them, which tell them how to proceed with their KM activities.
5) ROC: have a drawing created of the LEAN BLACK BELT management phases and give it to the MT as a present
6) ROC, MBO College: Send a what’s app to the MT and say that I look forward to continue our cooperation after the summerholiday
7) ROC, MBO College: Create a plan of approach for the Organizational change
8) ROC, MBO College: Develop the Quality audit plan
AIRBNB
9) Put chokolade and fresh fruit on the table on the day of arrival
10) make a handwritten card to my guests thanking them for coming
THiS IS THE ONE IDEA I WILL PICK UP THIS WEEK
2) Write a thank you card to the MT thanking them for our 1.5 cooperation.
Then pick up one idea and implement it immediately (or schedule to implement it during this week).
376 comments
I also pick up # 6) Send a what’s app to the MT of my present client. That definately a low hanging fruit with a high value for the receiver.
376 comments
My ideal client part 4
>> I am going to WOW my ideal clients <<
Day 1 / 5 THESE ARE MY IDEAS ON HOW TO MAKE THINGS EASY/EASIER FOR MY CLIENT
OPTIMIZEPEOPLE
1) RWS: Reach out to my customers and say that I am proud and happy having worked with them. Mention that with all the environmental changes, I’ve been thinking of them and hope that they have succeeded in their knowledge development. Make inquery is there is anything I can do to support them in their KM tasks.
2) ROC, Supporting service: Reach out to my customers and say thank you for the 1.5 year spend togehter and thank them for the opportunity to work with hem and all that I’ve learned.
3). ROC, Supporting Service: Wish the new Manager success in her new job and send her flowers on her new day.
4) RWS: Create a knowledge management (KM) Roadmap to send to them, which tell them how to proceed with their KM activities.
5) ROC: have a drawing created of the LEAN BLACK BELT management phases and give it to the MT as a present
AIRBNB
6) Put chokolade and fresh fruit on the table on the day of arrival
7) make a handwritten card to my guests thanking them for coming
THiS IS THE ONE IDEA I WILL PICK UP THIS WEEK
2) Write a thank you card to the MT thanking them for our 1.5 cooperation.
376 comments
My ideal client part 4
>> I am going to WOW my ideal clients <<
Day 1 / 5 THESE ARE MY IDEAS ON HOW TO MAKE THINGS EASY/EASIER FOR MY CLIENT
OPTIMIZEPEOPLE
1) Automate the knowledge management skillcard (knowledge matrix) for my customers to download
2) Automate a number of questions for my customers that when filled, it will fill in the blanks in the KM skillcard giving them valuable insights to their knowledge delta’s
3) Develop a training on how to use the KM skillcard for riskmanagement, workforce management and Strategic personnel planning
4) Develop a training on how to identify impliciete knowledge
5) Develop a training on how to transfer impliciete knowlege between two parties
6) Develop material to support the knowledge management activities
7) Develop templates to support the knowledge management activities
AIRBNB
8) Allow my customers to book their stay without having to await my approval
9) Allow my customers for the charlet to check in themselves by hanging up a key box at the charlet
THIS IS THE ACTION I WILL IMPLEMENT THIS COMING WEEK
9) Allow my customers for the charlet to check in themselves by hanging up a key box at the charlet
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week 9 5 of 5
1. I show my gratitude in every training or event I give by sincerely thanking participants and helping them achieve my vision and mission. already
2. I thank the most important clients and participants in my mentoring programs with a short whats app message. already
3. Send a short video message to thank my VIP client for our cooperation.
4. Send a summary of a book I've read (later I can reuse this as a basis for a blog). (borrowed from Machiel)
5. Send them a postcard on the day we've met x years ago. (borrowed from Manny)
6. Send them a present on my birthday. (borrowed from Manny)
7. Make something informative and give it to them for free. (borrowed from Manny)
8. Organize an 'Absolute Beginners Party' for all my best clients. (borrowed from Manny)
9. Share with them what I learned about the subject this week.
10. just call anyone that comes to my mind.
I choose Monday 22/8 just to call someone who comes to my mind. perhaps already in determining my intention for the day.
Thnx for the inspiration Manny and Machiel! You are both on fire.. 😉
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What we are going to tackle and implement immediately is:
1. Get to Know Them.
Telephone contact only takes place on the initiative of the customer and sometimes we call after their holiday. Only if there was something special. We will be doing a survey soon.
2. Make Things Easy Soon
Realize a customer environment on our website. Quotation has been requested.
3. Respond Quickly
Responding faster is an area for improvement
4. Always Offer a Solution
Yes, we do that.
5. Give Them More Than They Expect
We now always offer our e-books and a magazine soon.
6. Express Gratitude
We do this in personal emails, but soon also on soc. media
7. Make Be Personal: e-mails more personal. Christmas card and a card with return from vacation
8. Do Something Unexpected Magazine(will be paid version) for free about the region where they reside.
Extra checklist for on arrival (more than a usual voucher)
9. Do Regular Check-Ins for No Reason.
This is what we do with our homeowners, is very important and much appreciated.
10. Focus On the Very First Client Experience just done again
376 comments
I am very impressed my your list Nanda. Very inspiring.
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Day 5 19-08-2022
– use the Idea Generator to come up with as many ideas as possible to express your gratitude to them.
Then pick up one idea and implement it immediately (or plan to implement it in the coming days).
1. I will be sending a message today to my ideal client and to everyone who has contributed to the survey questions so far.
2. During the next physical meeting, invite him for a drink on a terrace.
3. At the end of a coaching conversation, express my appreciation and gratitude for their contribution to the conversation.
4. I app a nice picture with a thank you.
5. Make a talking stick with thank you on it. He's still cute, isn't he Gerdy 😉
6. Send a bar of chocolate.
7. Send a youtube video with a song about thank you.
8. Send a song on spotify with thank you.
9. Create and send an award with best customer of the year 2022.
10. Write a poem in which I mention my gratitude.
I'm going to do 1 today combined with a link to a youtube video about gratitude.
This is also an appropriate time to thank everyone in the group who has responded to my contributions so far. Thank you for your thoughts, advice and support. Nisandeh, thank you for the Zoom session yesterday to which I will respond extensively and all your reactions so far. Vered, thank you for your wise words during our last conversation and your motivational responses. Helping each other and thanking each other ensures that we bring out the best in each other.
477 comments
Hey guys,
That is interesting. I searched YouTube and Spotify for an example of thank you. I didn't find anything useful in Dutch and in English Alanis Morissette with “Thank U" . A beautiful song, but not something to express your gratitude in a cheerful way. That is exceptional that there is little or nothing of material to be found about such an important part of our lives: Gratitude.
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Hi Marcel, I found this article with songs related to gratitude and thankfulness, they are veeeery diverse but maybe you find an useful one, happy listening! https://www.musicgrotto.com/songs-about-gratitude/
477 comments
How nice, Lola,
Thank you very much!
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Express my gratitude:
-in every session/program @the start, in between and in the end (ALREADY)
- no one is obliged to work with me, and I’m deep grateful for our partnership, the in depth conversations and all I learn.
- I can always give more and be in Balance with myself.
- I will give an extra Thank you after my program is finished
- I will give a extra Q&A I schedule this
-a spoken whatsapp message is easy and authentic I implement this
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How can I express my gratitude?
1. Send gifts as a thank you for feedback / answer questions
2. Simply say "thank you" during a live conversation (tel, 1:1, zoom) or via voice message
3. Giving something unexpected extra
4. Write about the person
5. Write a LinkedIn Recommendation
6. If you see or visit the person, unexpectedly bring some extras
7. Give him/her a stage at a live training or have a guest blog written or a piece in a newsletter
Already do 1, 2 (can do more), 3, 4.
I will do nr 5
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WEEK 9, DAY 5
Use the Idea Generator to come up with as many ideas as you can how to express your gratitude to them. Then pick up one idea and implement it immediately (or schedule to implement it in the coming days).
1. If someone comes to you for a session: sincerely say that you are happy that that person is there. (ALREADY)
2. Send a thank you card. (ALREADY)
3. Put a recommendation on LinkedIn in which you put someone in the spotlight. (ALREADY)
4. Just give them a call and tell them how happy you are with that person.
5. Send chocolate for Christmas and a handwritten letter. (ALREADY)
6. Treat yourself to lunch (and say it). (ALREADY)
7. Invite someone for a winter walk and have a cup of tea or hot chocolate (and say so).
8. Send a Whatsapp the day before someone's birthday and write it.
9. Buy a small gift (something durable) and send it to that person.
10. Just send a voicemail Whatsapp and say it.
I choose #10 and I do it today!
>> I am going to WOW my ideal clients <<
215 comments
Day 5. Express your gratitude to them (I’ll commit to at least #1 – and some others)
1. Send a thank-you card (or symbolic gift) to their home address
2. Feature them for a month on your website
3. Write a blog/post in which you name/thank particular people for something
4. Offer your personal help with something as a thank-you
5. Call them to express gratitude
6. Record and send a small video message
7. Write a small thank you poem that includes their name
8. Send a list of properties that you highly value in the other
9. Write a review / linkedin recommendation for them
10. Send them (a summary of) a book on gratitude, explaining that this is your thank-you
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I love your ideas, Machiel. Especially 6, 8 en 10 🙂 I will gratefully add them to my list.
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Thanks Manny, have a joyful weekend!
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You too 🙂
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• Day 5 – use the Idea Generator to come up with as many ideas as you can how to express your gratitude to them.
Then pick up one idea and implement it immediately (or schedule to implement it in the coming days).
Send them a handwritten note saying thank you.
Give them a “personal crystal” for good luck, health, self esteem or whatever suits my client.
Donate part of the money they pay to a good cause
412 comments
Oeh, I like your second and third idea, Petra. Thank you for it!
108 comments
• Day 4 – use the Idea Generator to come up with as many ideas as you can how you could positively surprise them (do something unexpected).
Then pick up one idea and implement it immediately (or schedule to implement it in the coming days).
I could generate a few surprise leads for them
Do some research with their competitors and make some suggestions
Get some “brain food” delivered to them on a Monday morning
Congratulate them with a nice card for the success they will have this week
181 comments
Day 4 – use the Idea Generator to come up with as many ideas as you can how you could positively surprise them (do something unexpected).
Then pick up one idea and implement it immediately (or schedule to implement it in the coming days).
1. Give a free session.
2. Give a beautiful meaningful small present as a mindsetkeeper.
3. Write down growthgoals the client want on a small poster put it in a frame and hand it over for in their home
4. Give a personal written"thank you" card including a chrismasgift
5. Invite them for a theatre evening for saying rhank you.
6. Give them a meditationprogram. For free
7. Give a massagetool for free
8. Give a spoken audiofile of a sleepmeditation I designed.
9. Give the aromatherapie flask they like
10. Just extend a work session as long as needed, charging only the fixed price.
I will implement number 8, the audiofile. Because its good and strengthens the relationship with me. 😀
183 comments
Day 4 – use the Idea Generator to come up with as many ideas as possible on how to positively surprise them (do something unexpected).
The most surprising thing is to just do it now and not give up on all the ideas and stories, just do it. Also actually Monday (day 1 described)
183 comments
Excuus , day 2 in dutch. now in englisch (and day 3)
Day 2 – Use the Idea Generator to come up with as many ideas as possible on how to hand down (give them more than they expect).
Actually, I already made that step yesterday. I'm going to do them too. Incorporate it into my daily structure. Different from usual because then it remained with insights and now I proceed to action.
Day 3 – use the Idea Generator to come up with as many ideas as possible to be/become more personal
This is special. I have also already mentioned and pointed this out in the day. That it may come from love more from myself and not give it away. Entertaining people, based on fun and passion.
183 comments
Dag 2 – gebruik de Ideeëngenerator om met zoveel mogelijk ideeën te komen hoe u kunt overleveren (geef ze meer dan ze verwachten) .
Eigenlijk heb ik die stap gisteren al gemaakt. Ik ga ze ook uitvoeren. In mijn dagelijkse structuur verwerken. Anders dan anders omdat het dan bij inzichten bleef en nu ga ik over tot actie.
183 comments
Day 1 – Use the Idea Generator to come up with as many ideas as possible to make it easier/easier for them.
1. When I approach my customers out of love, something else will happen.
2. Then another energy will flow. Not from giving away but from my core value dignity.
3. I'm going to write emails every day, not for entertainment. I don't want an informed customer but an emotional customer.
4. Don't give away all knowledge and teach them everything, but entertain them. Telling my stories with a possible solution
5. Writing the book that I myself would like to read as a bicycle mechanic.
6. Writing the book as a cyclist what I would like from my bicycle mechanic.
7. Write the book I would like to read from my supplier.
8. Set up online training and mainly tell my story. This makes it faster now that telling my story 1 on 1 always takes a long time. The inclusion and distribution will give more and faster publicity. Make sure I don't give it away.
9. Taking good care of myself (is real love, so I can take better care of my customers.
10. Working on a workshop from 2030 and recording all repair actions there.
11. Make my customers aware of the cyclist and bicycle mechanics, include them in my story in the change/possibilities.
12. I can create awareness by example.
412 comments
WEEK 9, DAY 4 - positively surprise them
Use the Idea Generator to come up with as many ideas as you can how you could positively surprise them (do something unexpected). Then pick up one idea and implement it immediately (or schedule to implement it in the coming days).
1. Send them a postcard on the day we’ve met x years ago.
2. Send them a present on my birthday.
3. Make something informative and gave it to them for free.
4. Organize an ‘Absolute Beginners Party’ for all my best clients.
5. Let them know know grateful I am that they ar in my life. (ALREADY)
6. Give tem a voucher for a coaching session to give away or use for themselves (ALREADY)
7. Ask for help which requires the expertise. (ALREADY)
8. Ask them for lunch. (ALREADY)
9. Deliver sooner than expected, (ALREADY)
10. Discount on my novel.
I chose #10.
>> I am going to WOW my ideal clients <<
412 comments
WEEK 9, DAY 4 - positively surprise them
Use the Idea Generator to come up with as many ideas as you can how you could positively surprise them (do something unexpected). Then pick up one idea and implement it immediately (or schedule to implement it in the coming days).
1. Send them a postcard on the day we’ve met x years ago.
2. Send them a present on my birthday.
3. Make something informative and gave it to them for free.
4. Organize an ‘Absolute Beginners Party’ for all my best clients.
5. Let them know know grateful I am that they ar in my life.
6. Give tem a voucher for a coaching session to give away or use for themselves.
7. Ask for help which requires the expertise.
8. Ask them for lunch.
I will have a look at the ideas of you al for more inspiration.
>> I am going to WOW my ideal clients <<
178 comments
Day 4 – Use the Idea Generator to come up with as many ideas as possible on how to positively surprise them (do something unexpected).
Then pick up one idea and implement it immediately (or plan to implement it in the next few days).
* unexpected personal emails, apps, phone calls;
* unexpected free or discounted webinars or live activities;
* unexpected rewards;
* announce special zoom measurements shortly in advance;
* unexpected new range of training courses;
* draws of tickets, materials, books, training;
* personalized materials;
* birthday cards;
* special promotion with my birthday;
* special offer on their birthday;
* customer in the spotlight: raffle a flower every month to a customer, and also pay attention to it if the customer likes it on social media, eg through 'the five questions to ...' with photos and a link to the customer's website;
114 comments
Day 4
1-organize a high tea, so that they meet like-minded people at our location
2-organize a nice clothing pop-up store with Simone for those who love shopping
3-organize a forest walk around here, so that we can enjoy nature while chatting and chat about anything and everything
4- we hold a cinema night in the Great Room
5- organize a cooking evening (for example by Sanne) for them and then have a nice dinner together
6-get to know yourself-organize an afternoon with the scan, when I know who will find it interesting
7-eating out at WakuWaku in Utrecht for those who really appreciate that, I have at least 1 someone who does that
8-all picnic by the water at the Heidepark in nice weather
Organize 9 bike tour
10-organize a pleasant afternoon with old Dutch games
178 comments
Day 3:
* personal attention through: individual contacts (so no standard story) via mail, telephone, zoom, live etc ;
* individual guidance live;
* in group: ensuring that everyone is in the picture, focus on everyone personally;
* responding quickly to questions, etc. of people individually;
* personalized materials during training;
* personal notes when sending materials;
* attention to birthdays and other special events in clients' lives;
* targeted use of evaluations following training, etc.;
* progress is rewarding, but you must show that you observes and values client progress;
* incorporation of rewards etc. when regularly responding in online lessons;
189 comments
WEEK 9 - How to make it easier / overdeliver / become more personal / surprise them?
Very inspiring to read all of the earlier updates, thank you.
I've had an overbooked week and an overcooked brain and of course then...the newest 'habits' are the ones to be crushed first.
Happy I could find some time for them today.
==== HOW TO MAKE THINGS EASIER FOR THEM? ====
I'm focussing on the one client I have at this moment, which is kind of nice, because it makes it really personal.
1) Listen to them and see where I can support
2) Find someone that can help them with their growing teams
3) Share my experience with that
4) Find a good technical course for their new junior employee
5) Have a toolbox of ready to use components so I can build faster and more consistent
6) Help them support their retrospective meetings
7) Be super clear about what I offer and what not
8) Do expectation management for future projects better
9) Do a write-up about how and why the technologies I work with benefit them, so it's easier to explain to their managers and employees
10) Create guidelines for new developers
Done : 1, had a great conversation with one of the team managers in which I asked him about his challenges, goals etc., shared my personal experience with that. Felt really good. Planned: 1, 6 & 10.
==== HOW TO OVERDELIVER? ====
1. Help them implement an agile way of working
2. Bring the team something nice to eat when I'm there
3. Schedule one on one call with all of the shareholders to see what their challenges and goals are
4. Find an alternative for some of the crappy, slow tech they use in their infrastructure
5. Identify things that going off in the undercurrent and address those
6-10. See 2,4,6 and 10 from the previous list
Doing: 1. Done: 5 - which turned into a great result for the project we're working on.
Planned: 2, 3, 4
==== HOW TO BECOME MORE PERSONAL? ====
1. Bring them brownies (and a smile)
2. Ask more personal questions during our coffee meetings and status updates
3. Work in their office once a week
4. Share some of my relevant history with them
5. Be vulnerable and ask how I could become their ideal provider
6. Organize a reflect & look forward session at the end of this year & beginning of next year (as I did with my mindfulness class participants earlier)
7. Send them articles I came accross that might help them with their challenges
8. Tell them about the next step in my business and ask for their feedback
9. Share my personal / professional stories about how important paying attention to the undercurrent is, because they'll need it at this rate of growth
10. Gift them my top 3 books about software development / managing teams
==== HOW TO POSITIVELY SURPRISE THEM? ====
1. Deliver something unplanned that really benefits their product, for free
2. Organize a Q&A session with management in which they can ask me anything about my 24 years of experience in this industry
3. Bring cookies on location
4. Share my top 5 books
5. Share my top 5 providers
6. Bring a big cake and gifts on their 2nd company birth-day
7. Offer them a week of 'free' work after I've revamped my business
8. Say something nice about them
9. Find a better alternative for their crappy code-review process
10. Share what I learned from working with them in a surprising way
I'm surprised on how these questions already positively impacted the way I communicated with my client this week.
And it helps me get clear on how I can be an ideal provider for future clients.
Thank you!
189 comments
WEEK 9 - How to make it easier / overdeliver / become more personal / surprise them?
Very inspiring to read all of the earlier updates, thank you.
I've had an overbooked week and an overcooked brain and of course then...the newest 'habits' are the ones to be crushed first.
Happy I could find some time for them today.
>>> HOW TO MAKE THINGS EASIER FOR THEM? <<>>> HOW TO OVERDELIVER? <<<>>> HOW TO BECOME MORE PERSONAL? <<<>>> HOW TO POSITIVELY SURPRISE THEM? <<<<
1. Deliver something unplanned that really benefits their product, for free
2. Organize a Q&A session with management in which they can ask me anything about my 24 years of experience in this industry
3. Bring cookies on location
4. Share my top 5 books
5. Share my top 5 providers
6. Bring a big cake and gifts on their 2nd company birth-day
7. Offer them a week of 'free' work after I've revamped my business
8. Say something nice about them
9. Find a better alternative for their crappy code-review process
10. Share what I learned from working with them in a surprising way
I'm surprised on how these questions already positively impacted the way I communicated with my client this week.
And it helps me get clear on how I can be an ideal provider for future clients.
Thank you!
189 comments
Seems like wp-comments cannot handle my <>
I've posted an updated version above.
576 comments
Day 2: Come up with as many ideas as possible to overdeliver
1. Create beautiful templates for them that they can use themselves
2. Take my book and give it to them as a gift
3. Make an amazing preparation for them – not just an email but maybe a website that they need to check with questions to prepare them well?
4. Send them a daily question to answer to get to know their colleagues (should be able to do in 3 minutes)
5. Add a trust process?
6. Listen and learn instead of teach and talk
7. Check in on a regular basis how they’re doing
8. Overdeliver in sales: Come up with an incredible bonus when they take it (the questions would be really awesome but need to think about how to make it practical)
9. Overdeliver with the book: QR code with link to the digital documents
10. Give them a voucher for a free training
11. Give them a voucher for a free Q&A session
Day 3: come up with as many ideas as possible to make it personal
1. Create personal assignments for the attendees based on their personal needs
2. Bring the book in person to them
3. Make a personal workbook for them
4. Send the preparation to the participants and let them fill in a few questions to be prepared – while I get to know them so I can be already personal in the first minutes
5. Send a personal welcome message
6. Do the preparation on the location of the company so they get to know me upfront
Day 4 :
Day 4 – use the Idea Generator to come up with as many ideas as you can how you could positively surprise them (do something unexpected).
1. Take a bottle of champagne for a team that I worked with for the next moment they have something to celebrate (when they would finish the ONE thing that they should do in the coming week
2. Do a follow up a week after by phone and ask them how this session was valuable for them and where they would need more help with
3. Create a personalized Q&A for the whole group
4. (stole this from someone else): send a video message to all the customers I had in the past year, AND to the people who I interviewed
5. Bring something tasty and healthy for in the breaks to the training location
6. Create a website where you can get your intention for the meeting
What I am going to implement:
1. the voucher for a free Q&A session.
2. Definitely the talking stick! I have two new clients coming up, and I will surprise them with a beautiful talking stick as a gift after the first session. THANK YOU Marcel for the idea.
3. Bringing the book to them in person. Already had this idea, and I really like it. I will go cycle through Utrecht first, and then later on go to other places.
268 comments
Day 4
How can I positively surprise my ideal clients?
1. Suddenly calling them
2. Spontaneously drop by
3. Send flowers because I'm just happy with them
4. Post a nice post about them
5. Share their story on social media
6. Just send a present
7. Birthday Wishes
8. Refer someone
9. Rating their website or use Google business
10. Share a positive story about her knowledge and experience on their LinkedIn profile
11. Send a digital card with 'thank you' for attending my training/purchasing product
12. Make a post and name her positively
13. Ask if she wants to give a training with me because I see her as an expert
14. Give my book with a personal note in it
15. Organize a (free) meeting and deliver value there
16. I hire an expert and I invite my ideal clients to be there special
17. I am organizing a dinner/high tea
18. She gets a nice present in style at the start of the journey
I already do 5,8 & 11
So this week I will do nr 10: I will give positive feedback on LinkedIn
409 comments
Week 9
Day 4 – use the Idea Generator to come up with as many ideas as you can how you could positively surprise them (do something unexpected).
Then pick up one idea and implement it immediately (or schedule to implement it in the coming days).
1. give some book titles or articles to read that fit to the question of my ideal client
2. give them a personalized quote
3. a postcard with an image that fits to their question
4. in an expected challenging time give the possibility to send me an whatsapp message
5. invite them for a maintenance meeting
6. make a list for well done actions
7. give a jar for meaningful moments
8. give my book with some special personal words in it
9. make a personal video message
10. plan a moment to meet the whole family
implement right now: 8. give my book with some special personal words in it
268 comments
Nice ones! I 'steal' nr 10 from you 🙂
477 comments
Day 4 18-08-2022
– use the Idea Generator to come up with as many ideas as possible to positively surprise them (do something unexpected).
Then pick up one idea and implement it immediately (or plan to implement it in the coming days).
1. Send them a secret assignment by postcard.
2. If they tell you about a book they want to read, have it delivered the next day.
3. Paint a stone and give it with a value they find important.
4. Engrave a glass with a spell they care about.
5. Meet in the woods and make a talking stick together.
6. Have a puzzle made with a meaningful photo and send it without them seeing the example.
7. Send a rebus to solve with a message for them.
8. Send each day a letter of an important value in the correct order by e-mail.
9. Send a photo that symbolizes an important value.
10. Forward a song from Spotify with lyrics that really appeal to them.
It's really special how this works. At the beginning of this assignment, nothing really comes to my mind and I don't even want to start. I postponed it for a while and then I still manage to come up with 10 surprises. I choose number three and go in search of some nice stones.
576 comments
I LOVE your talking stick idea. I think it's fantastic, and I'm going to do something with it although I am not sure how, yet.
477 comments
Hi Gerdy,
Can you please call me 06-81182046!
129 comments
Week 9 3 en 4 van 5
I find the assignments of yesterday and today really complicated. I already work on a personal basis and really get stuck in generating ideas. The answers of other participants are also very similar. Learning and adopting your ideas is a possibility but feels too easy for me. I translate the assignments for myself as more of the same.
Maybe this is also a question for the Q&A...?
Nisandeh, How do you naturally distinguish yourself as an expert for your target group / ideal client (related to the assignments of this week) and how can I see more of the difference in this week's assignments?
718 comments
Please post this question in the Q&A page, Alexander… and I’ll try to answer it.
215 comments
Day 4. Positively surprise them (do something unexpected) (I’ll commit to at least #3 – and some others)
1. Send a welcome card to their home address
2. Send a physical item to their home address
3. Send an off-topic bonus that people generally like
4. Invite them for an off-topic event in line with what you like (organize a collective run / fitness session / concert / tasting / etc)
5. Send them the weirdest tips (or off-track examples) regarding how to do something / how people have approached something
6. Say (after purchase) that a part of the revenue will go to some external good cause
7. Give them some insight in your behind the scenes
8. Send them a semi-personalized funny video / gif / etc (based on e.g. AI operating on a photo)
9. Propose to do a challenge together
10. Share your Top 5 “X” (top 5 books, top 5 professional mistakes, top 5 learning tips, top 5 songs, etc)
120 comments
Day 3 – be/become more personal
Besides myself, my students need to become more personally involved with each other.
1. Sending birthday cards
2. Make notes in my phone agenda if a personal event of a student is happening and send a text before and/or after.
3. Organizing a movie(night)
4. Organizing a summer camp
5. Organizing team building trainings
6. Planning more time for a personal talk
7. Setting up personal goals on paper with student
8. Evaluate goals with student
9. Christmas and/or Halloween party
10. Introducing a buddy system (Accountability)
11. Order them to train 2 times a year together, outside of regular, training with their buddy
12. Creating a demo-team
13. Let the students organize a match
14. Let the students make a ‘school talk’ box for the kids
15. Let the students use the Idea Generator to come up with as many other ideas to make our group more ‘together’.
366 comments
I'm gonne get really personal tomorrow. I'll drive 2.5 hrs and show up. How's that for personal? 😀
Seriously, going to have a talk.
323 comments
Hello all,
Sorry- I did not have my desk top at hand. And I dislike writing these messages on my phone/ tablet. I really enjoy reading all of your ideas, so I am giving my lists from day 1 till 3. Maybe you find something in my list as I find in yours (you might actually find some of yourself...:D).
Day 1. make it easier
*chat fucntion on website
*"Call me back" function on website (just phone number)
*no more mail- whatsapp
*different websites for different products
*empty my personal website/ or delete it
*comprehensive Q+A on websites
*Comprehensive "why not buy this" on website (and reply)
*VIP description on website
*betaalssyteem/ webshop
*Film instead of text- me, -proces,- etc
* offer the templates that I use (or make a game out of them)
*cheat sheets
*drawings instead of text
*giving a guarantee (price) and quality
*include a link everywhere to my offer
*all the trainings on video for free-
* all the trainings video as a subscription (one a week)
* include a button to connect on linked in
* include a button to make an appointment in linked in (or similar)
* include standard topics that I like to hear in a review
I started building a new website.
I will put a video and drawings more than text
Day 2 Overdeliver
* After a call, deliver a drawing as an outline/ reminder of the outcome
* remember the children birthdays
* when something went wrong: no questions asked, do it better immediately
* quarantee to always ask questions
* empty my agenda when shit hits the fan
* take the bill sometimes (unexpetedly) of a whole project I mean/ work for free- or for a good cause that they can provide
* Get a team to clean the neighborhood
* Always give free planning and evaluation sessions
* Interview them as VIP's
* To tell them limits, tell them they are wrong about something (honesty)
* Never compromise them in public, but tell them the truth behind closed doors- and offer a solution straight away to prevent further damage
* Speak about "we" when I dod something great, speak of them when they did
* Be always positive and energetic
* To connect them with other people that they might thrive with/ need
* Bake a cake
* wear a funny outfit
* crack jokes together
Not sure about this one
Day 3 More personal
* No more 'funnels', only personal emails (or at least a personal part)
* no more mails, just call or whatsapp
* have lunches
* remember their kids birthday
* christmas/ new year gifts gifts
* free Q+A sessions (multiple or private)
* share more about my life
* make the online training into chapters, smaller parts- that they can personalize their owen trainings
* help them with non-project related stuff, like finding a new job, house or boyfriend- wherever I can./ network for them
* make fun
* connect once in awhile and just give an insight/ listen
* provide funny stories that make them smile/ laugh
* go on (f***g) instagram
* use video instead of text
* no standard stuff- even the bill can be more personal (and make them smile).
* buy at their spouses' shops/ services
* carpool with them
* get drunk together (not too drunk)
I will start to use video instead of text... but I won't, but I will...
Oh boy...
323 comments
And making a photo collage during trainings/ projects.
I should start to do that!
It is on 1 and 2 i guess
178 comments
Day 2:
Overdeliver by:
* giving more time;
* more idears, more training;
* more personal attention;
* very fast response on mails etc;
* when delivering materials, give more, better quality, fast delivery; better packages;
* more surprises; more unexpected materials, actions etc;
* more possibilities to implement;
* give opportunity for discounts, for person alone or together with someone else;
* earlybird-actions;
* very very high quality products;
108 comments
• Day 3 – use the Idea Generator to come up with as many ideas as you can how to be/become more personal.
Then pick up one idea and implement it immediately (or schedule to implement it during this week).
I always work on a personal basis.
Automate a Personal message via the autoresponder. (yes, does not sound personal but most people have the same issues and problems
108 comments
Day 2 – use the Idea Generator to come up with as many ideas as you can how you could overdeliver (give them more than they expect).
Then pick up one idea and implement it immediately (or schedule to implement it during this week).
Offer unlimited coaching;
Make a personal “workbook for each coachee”
Offer recordings of their sessions;
Create a personal “growth programme”
108 comments
• Day 1 – use the Idea Generator to come up with as many ideas as you can to make things easy/easier for them.
Then pick up one idea and implement it immediately (or schedule to implement it during this week).
Make use of Artifical intelligence and automate services;
Let customers login;
Use checklist to remember what I have taught them;
Record examples of “how it is done”’
Make recordings available in online training;
Personalize the online training via online platform
95 comments
Day 3: about how to be more personal to a client.
1) Always address the customer as a person, especially in written contact.
2) aim for at least one time personal contact (by phone/team) when a customer feels the need.
3) Share many personal stories on social media so that the customer knows who you are and he or she has the feeling to know you.
4) Send all written information with a personal message.
5) In all communication, never give the customer the feeling that something is impossible, always speak/reason on the basis of possibilities.
95 comments
Day 1: making it easier for clients:
1) own digital environment where all travel info is shared with the customer
2) with a chat function where the customer can ask questions 1 on 1
3) digital route
4) Digital travel information of highlights and hidden gems to be visited.
5) digital environment remains intact as long as the customer is a customer
Day 2: Giving more than expected.
1) starting one month before the departure date, countdown messages (fun films, useful tips, etc.) on the app/email (=Efteling messages)
2) During the sales funnel, remind the customer at various moments of useful information or decision information; e.g. travel insurance, medical facilities, what to do with diets, etc.
3) digital travel book: proposals for hidden gems in the holiday environment
4) suggestions for hidden culinary gems
5) Possibilities for renting bicycles, mountain bikes etc. (=accessories) tailored to the type of holiday
409 comments
week 9
Day 3 – use the Idea Generator to come up with as many ideas as you can how to be/become more personal.
Then pick up one idea and implement it immediately (or schedule to implement it during this week).
1. whats app with them
2. know their names
3. beautiful name card during the training. They can keep it if they want.
4. sent DM
5. have moment to speak one another before the training starts. (after subscribing)
6. know names of there kids
7. have their name on a workbook
8. sent a card for new year or birthday
implementing 5. have moment to speak one another before the training starts. (after subscribing)
409 comments
week 9
Day 2 – use the Idea Generator to come up with as many ideas as you can how you could overdeliver (give them more than they expect).
Then pick up one idea and implement it immediately (or schedule to implement it during this week).
1. give a babysitter when parents are in a workshop or training
2. organize repetition days
3. call parents after 2 months (how is everybody doing?)
4. monthly Q&A for people who took the trainings program
5. when people want to do the training again, it for 1/4 of the price of for free when they bring a friend
6. monthly a hotseat for a real case.
7. give templates
8. give a free workshop for grandparents
9. make a book with all the content
10. make and sent beautiful foto's made during the training
409 comments
11. make a list of questions that parents can ask and make children think
477 comments
Hi Maria,
Number 4 is inspiring me for creating a lifetime Q&A for my clients. I think about it how to realise. Thank you for the inspiration!
323 comments
I love number 1!
5 is nice too- why not as often as they want? life long
409 comments
week 9
Day 1 – use the Idea Generator to come up with as many ideas as you can to make things easy/easier for them.
Then pick up one idea and implement it immediately (or schedule to implement it during this week).
1. deliver a longterm product (for parents from children from6 to 16 years)
2. go to their homes
3. organize a personal coach
4. have mom or dad days. Days on with there is taken care of meals and being taxi for the kids)
5. corses are payed for by the government
6. have a whats-app group for direct questions and answers
7. monthly or weekly Q&A
8. make little 'how to' video's
9. make trainings for groups of friends (parents) like ttupperware party's
10. ask them what I can deliver to make things easier
11. make a intensive training. Al lessons combined in three/four days. do it on a camping facility so every member of the family can come along
12. be the example
13. ask parents to make video from the difficult situation and then we work with that.
I implement 13 ask parents to make video from the difficult situation and then we work with that.
145 comments
Day 3 How to be/become more personal.
* I will send a personal audio message to each of my current Mastermind clients about her progress during the 4 months we spent together and I will thank her for the pleasure that has been having her in the group.
I will send this message this Friday.
323 comments
I think i really love tis idea... think because it makes me feeling a bit nervous doing this myself- so it is probably a good thing for me to do too. I use whatsapp for this- but this more personal... and if I would get one- it ll make me feel..."ooohhh...nice....!"
I already would like to get one, and I am not even a client!
145 comments
Hi Bas, it was not easy for me either, I am an introvert and I wondered... what can I say to sound natural? But just did it and felt great, I got nice messages back from some of them with what I loved to hear: that they want to stay in my mastermind group for the next trimester, so it worked!
145 comments
Day 2 - How I could overdeliver
1. I will surprise them with a personalized message of the oracle card deck
2. I will send them 1:1 messages during onboarding (in the past it was a grupal)
These will apply to my new Mastermind groups (I will launch this weekend)
114 comments
Day 3
1-by sending a birthday card
2-by visiting in January with a present to thank them for the past year
3- wish them well with a bunch of flowers when I hear that they are ill / are on maternity leave / etc.
4-by investigating what they are doing and what they really worry about and are involved in responding (e.g. with the Scan)
Send 5 romper when she gave birth
6-invite them once a year for a fun activity, cinema evening in the large room/ cooking evening/
7-when they let me know that something is bothering them, e.g. that they are (too) busy at work, ask what I can do for them and invite them for a walk in the Heidepark and a cup of tea on the Location
8-examine what kind of topics they find interesting and advise them on, for example, films, books, audiobooks, workshops, etc.
9-find out why they chose the secretary/management position, so that I can respond to that. In what way am I not yet?
181 comments
Week 9, Day 3 – use the Idea Generator to come up with as many ideas as you can how to be/become more personal.
Then pick up one idea and implement it immediately (or schedule to implement it during this week).
1. Share vulnerable parts of my life when it is appropriate
2. Ask advice on small personal matters like what material or clothes they would choose
3. Invite them for special events
4. Share my next step and ask them for advice
5. Share valuable contacts and knowledge.
6. Ask how things go in personal life (family, partner)
7.give personal help or advice if needed in case of illness or accident.
8. Share successes with them in small parties
9. Make sure I ask regularly about things that are important for them
10. Invite them for Vip dinner sometimes.
I will implement number 9.
323 comments
I think number 9 is very great as well! Put that on my list too! Thank you and Good luck!
477 comments
Day 3 17-08-2022
– use the Idea Generator to come up with as many ideas as possible to be/become more personal.
Then pick up one idea and implement it immediately (or plan to implement it during this week).
A coaching process is already very personal, but I may still see opportunities to make it even more personal.
1. Write down their birthday and send them an email on their birthday to congratulate them.
2. Make a personal poem for them afterwards.
3. Send a small gift on my own birthday.
4. Successfully message them when they're about to do something important.
5. If they have had an important experience that I call them afterwards to see how it went.
6. Have a nice weekend at the end of each week.
7. That I surprise them once.
8. That I ask them what they have really enjoyed lately.
9. That I ask them how their children or partner are doing.
10. That I send them a picture of a country they have been to on holiday.
I am going to introduce a system to inventory birthdays with an automatic birthday e-mail and in the meantime also contact them, using various ideas mentioned.
323 comments
Love the idea of sending a gift on your own birthday!
I am wondering, how personal is an automatic birthday message? Why not send a hand written one instead? Or a serenade?
477 comments
That serenade came up to me too. Together with Vanessa we will sing happy birthday en recorded it on video. Fun!!!
323 comments
Please send me one too! 😉 2nd of March- but any day!;)
477 comments
Where can I send it to? Please give me your e-mail and no, you don't get in to a marketing funnel 😜
268 comments
Day 3
How can I get more personal?
1. Send a personal email in between and ask how they are doing
2. Call the person her name during a live webinar/ZOOM
3. Write a blog / post about the one ideal customer and mention her name
4. Give extra attention to the ideal customer on social media by responding more to her messages
5. If the (almost) ideal customer is interested in, for example, a new product or training, but has not yet purchased it, send a personal video
6. Create personal emails and personal videos in funnel
7. Congratulate on birthdays and possibly send a (digital) gift such as a discount voucher
8. When purchasing a product, send a handwritten card in the mail
9. a phone call to ask how she is doing or just ask a few questions to her
10. Schedule a private zoom to answer questions / help the person
11. Asking if she would like me to come over sometime or have a cup of coffee or take a look at the practice
12. Organize a special meeting for all ideal clients and also mention that it is only for them
13. Offer a 1:1 session for the ideal customer
14. Send my book, sign it and write a personal word in it
I will def do nr 4 and also I will write a post about the summerdeal and in that post I will thank the ideal clients who bought this special offer and tag them
323 comments
I love 5. Would need some automation I guess... But love it...
Its almost creepy personal! hahaha. "How do they know....!!" hahaha Love it
268 comments
yeah... I read it somewhere and on my (long) list "someday I will do this" is "make and send personal video's".
I still haven't done it yet, but def will do it.
In my life I think I only get one personal video from a money businesscoach. Before this video I said to myself "I will never buy a program from her because I don't like her voice" (stupid reason, but stil hahahah)
But she send me a personal video! About me, and what I wrote as comment in her facebookgroup and that she wants to help me.
And not immediately but a few months later I bought her online program!
So we will make it personal Bas, it will work 🙂
412 comments
WEEK 9, DAY 3 - be(come) more personal
Use the Idea Generator to come up with as many ideas as you can how to be/become more personal. Then pick up one idea and implement it immediately (or schedule to implement it during this week).
1. Share personal dilemmas and how I tackled them in my MillennialMails (ALREADY)
2. Write, when appropriate, from the I-form (ALREADY)
3. Include personal anecdotes in my LinkedIn post (ALREADY)
4. Post personal photos when appropriate with blogs / posts (ALREADY)
5. Send a personal message to individual clients every now and then, in addition to the MillennialMails
6. Send individual clients links with information about matters that concern them
7. Ask clients individually what they encounter / what they need (IMPLEMENTING NOW)
8. Involve individual clients more in my business developments (IMPLEMENTING NOW)
9. Remember something specific about each client and come back to it
10. If possible, follow clients via LinkedIn and compliment them at appropriate times (ALREADY)
11. Make sure your ideal clients can contact you directly (phone number) (ALREADY)
12. Let them know you're thinking of them by giving them an appropriate little gift every now and then. (ALREADY)
I could do much better on ideas 5, 6 and 9. For now I choose #5. Let’s see if I can turn some of my target audience clients in ideal clients.
>> I am going to WOW my ideal clients <<
477 comments
Day 2 16-08-2022
– use the Idea Generator to come up with as many ideas as you can how you could overdeliver (give them more than they expect).
Then pick up one idea and implement it immediately (or schedule to implement it during this week).
I find this a tricky one because I exceed all the results of their goals by default through the system I use. This exceeds all their expectations. I can upgrade the materials that I provide for their coaching so that they are experienced a bit more luxurious. In this assignment I focus on the experience of the coaching process and how I can increase this experience.
1. Offer additional training
2. Offer a coach walk for all former and current coach clients
3. Organize an excursion across the Dutch waterline or to Slot Loevestein
4. Build a meditation session into the coaching process
5. Build in a creative session such as painting, sculpting, stone cutting, flower arranging
6. Building an escape room experience into the coaching process
7. Have an assignment carried out in nature to increase their creativity.
8. Let them experience an assignment where they learn to work smarter instead of harder.
9. Make a personal video in which I record three moments, how they experience the beginning, what it brought them halfway and at the end how they look back on this 'journey'. They will receive this as a film file from me after the process. This is their personal memento of the process and this also fits seamlessly with the name of my company Authenticiteit in beeld.
10. They write a letter to themselves at the beginning before they start the process and put it in an envelope. I will send them this letter to their home address at the end of the process.
What I did not expect at the beginning is that I can add such beautiful additions to the experience of the coaching.
I will present these ten in the interviews that I still have with the coach clients and my preference is 9.
314 comments
Day 2
Overdilevering would take me to create one on one 30 min online for parents to ask questions
Offer theme a couple training or a workshop
Based on my working ours offer theme a Q& A for one our with me to ask what they want
Offer theme a group traing with parents with simmular porblems
The one action I will start to work on is mailing all the parents that in 2 weeks the groupesesions wil start and from there on I will start to implement the 30 min online and a group training for the parentrs who`s childeren are in a group.
314 comments
Day 1
- Stop pleasing theme to work on time that is fitting theme and makes it impossible for me to keep this because 35 parent couples (70 individuals) all have their own agenda in terms of work and sport or hobby for themeselfs or their child(eren) and by pleasing theme I used work all evenings and on saturdays and sundays to.
- Clearly indicate that their child also receives full attention in the group sessions and if necessary I plan 1 on 1 moments
- Offer the parents one on one time or groupsessions as well
114 comments
DAY 2
Have 1 umbrellas ready at the entrance, so that if the customer wants to go outside while it is raining, they have thought of that
2-In addition to the 'regular' coffee, buy small bags of decaffeinated coffee, so that they are there when someone needs them.
Supplement 3-toilet articles with e.g. aspirin, plasters, sanitary towels, etc. so that they always know in case of 'accidents' that those things are there ready for use
Have 4-nuts or something ready, so that I can always offer people something when they need to eat something during an intensive session for them
5-ensure that I can offer an extra plaid during the winter period, when they feel cold even though the heating is on
Have 6 ice cubes in the freezer for the extra hot days in summer
7 charger ready for when someone forgot to charge her phone so she can borrow it. Both for I-phone and android
Look up 8 telephone numbers of nearby florists, for example when a flower has to be delivered to us for participant(s) of the training. (think of certification / birthday / etc.
9-ensuring that we can meet all dietary requirements, by mentioning the caterer on the website. So she can see that we bring in quality
114 comments
15-08-2-22 I am going to WOW my ideal clients.
Generator to come up with as many ideas as you can TO MAKE THINGS EASY/EASIER FOR THEM.
DAY 1
1-take comprehensive photos of the parking at the location so they know what it looks like
Picking up 2 guests from the station as an extra facility
Create a 3 form with all the wishes on it, so that they can easily check their wishes and email them back
Take 4 photos of all possible setups in Grote Kamer and Opkamer, so that they can tick a photo of how they want the setup during their meeting
5-making a video of the entire location and explaining where to find all the rooms, including kitchen, back house and front and supplies, so that they know what to expect when they get here
6-hang up the login code and password for the WIFI in every room, so that all participants can use it at their own time
7-description of the clock thermostat, so that they can regulate the heating in the right way in the winter
8-Description Hang the projector and screen in the room, so that they can read how it works after our explanation.
215 comments
Day 3. Be/become more personal (I’ll commit to at least #7 – and some others)
1. Kick off with an email that has a clear personal touch to it
2. Call them 2 days after purchase to ask whether they’ve started
3. Send them linkedin-invites pro-actively
4. Share a personal story with them (and optionally ask if they have experienced something similar)
5. Expose yourself in general posts from a joyous personal angle they can relate with
6. Show some vulnerability (express some doubt/fear/shame – optionally ask for their tips)
7. Approach them to have a call about how they’re doing (show that you personally care)
8. Be on top of things in a general trajectory with them
9. Make trajectories with them more tailor-made (to their particular needs or situation)
10. Invite them for a live get-together (1-1 coffee, ideal clients event, etc)
412 comments
So recognizable, Machiel.
Just one question about your #2: how do you prevent people feeling monitored or hurried up?
215 comments
Perhaps 2 days is a bit too soon, although I'd say that people only buy at the moment at which they want to start NOW. So let's say 5 working days is more appropriate. And I guess they won't feel monitored, because I'm asking them if they have started (they don't know that behind the scenes, I can see that already). The right way of asking (showing active care) should take away remaining feelings of being pressed for.
477 comments
Hi Machiel,
Maybe you can ad the questions by 2: Does everything work well or can I help you anyway?
215 comments
Indeed I can Marcel, thanks!
576 comments
I used to do this and it is super powerful- just ask them instead of whether they started, if they need help with anything. Always appreciated.
215 comments
Yep, good option, thanks!
117 comments
Day 2 – use the Idea Generator to come up with as many ideas as you can how you could overdeliver (give them more than they expect).
Then pick up one idea and implement it immediately (or schedule to implement it during this week).
1. Send a little postcard after a delivery
2. Make sure we work as a smooth team, make a great installation
3. Test values in installation + report on them
4. Make a drone/photo report of the project
5. send an opleverdocument incl. garantees + what to do and when
6. do a little interview about future plans concerning energy
7. visit new client, promis proposal in 2 weeks, come up withit in 2 days
8. make a deal for later production and come up with a more early date
9. thank you presents for recommandations/new via via deals
10. proactively call if everything is ok.
I will implement 1 and 4 this week and prepare for 9.
108 comments
day 3:
becoming more personal
No worries about that actually, and in the mean time it is something I can do and show more.
-
I make a sequence of mails with my own story: how it all started, my doubts, my wins and losses.
started today with a mail to my list. being more vulnerable and tell my story. The little things.
108 comments
day 2: overdeliver
- blogposts
- tips & inspiration
-checklists
-presents
-free 1:1 coaching before and after the signature program
-postcards/happy birthday cards
-a warm welcome video before the program starts
-a warm thank you video after the program
-a video with the higlights from the training and participants as a memory for something extra-ordinary
-a personalized notebook
-extra bonus material after the program
-a subscription for meet & greets
-extra Q&A's monthly for a year after the program for a small fee
- discount for in-dept training
-discounts for family and friends
-masterclasses
I pick de extra Q&A's, and the bonus material after the program, and the welcome video:)
78 comments
Overdeliver
WOW your clients Teusday
I tent to overdeliver when people come to Spain. Many litle extra's for their stay in one of our appartments.
I underdeliver in the gasps between the blocks of my Leergang. I have got many ideas to do that differently next time thanks to this programm. It is my most dear activity. So I can do do much more to celebrate that and to WOW the group. Tomorrow I write them all a personal Whatsapp. The content
will be about how the holiday time was for them in terms of digesting what we have done so far. And sent some pictures of my place where our next meeting will be.
I also want to put more effort in getting 5 more parrticipants for the next round. I will write a few WOW Colleages about that and let them know how special they are to me and invite them for lunch.
1 comment
week 9 - 2 of 5
deliver my ideal clients
1. signed version of my book the secret of the city manager for themselves or for others
to give away (€30.00)
2. black moleskin booklet that I use every day (€15.00)
3. intention of the day to give away cards (still to be made in my house style)
4. give away a €75 talent scan from DiscoverYourTalent (one of my other companies)
5. free ticket for themselves and to give away for one of my five workshops €297.00
6. a free one-hour walk or bike ride worth €197.00
7. the top 5 most important books I read or have read to give away as a thank you for our long working relationship.
8. a free hour / consultation with my web builder, my personal trainer or my siatzu toa coach of your choice at my expense (€80.00)
9. a thank you via whatsapp for our cooperation €0.00)
10. a brainstorm hotseat (1 hour) about a concrete leadership issue in the organization of my ideal client
I choose to give one of the 10 gifts this week for my top 5 ideal clients. and the free one (nr 9) they all get.
268 comments
Day 2
How can I give my ideal customers more than they expect?
1. Give away something for free, such as a tip, a checklist, or anything else they find useful
2. By giving away not 1 but 2 things
3. By sending a handy item after a training/webinar that they don't expect
4. Or by giving them a present during a live training
5. Sending a present unexpectedly
6. If they bought a middle-end or high-end product, give something like a book and a handwritten card as a bonus / thank you
7. Give an extra free training
8. Unexpectedly give extra training (almost similar to 7 but it means something else)
9. After the interviews, elaborate 1 item and send it to them
10. Tag their name on social media and mention it in newsletters where I tell a nice story about them
11. Ask them to write a personal story or blog to put them in the spotlight
12. Give them extra discount on a new training
13. Send those who took advantage of the summer deal a nice summer gift
14. Give a workbook for the new six-month trajectory, a printed version including a welcome gift
15. Send a message to the new customers who have bought (part of) an online program and show interest if it worked, and if I can help them
16. Send a personal thank you video after purchasing summer deal or online program
All of these are great, that is what I think 🙂
I will do this week:
-By giving away not 1 but 2 things
- send a summer gift to the clients who bought the 'summerdeal'
120 comments
@Nisandeh. Thank you for your response yesterday. Much appreciated!
Day 2 - Overdeliver
I overdeliver more than is good for me right now. I can't wait for the VIP product training! Hope to get some new insights that help me create a new amazing product in which I can overdeliver without compromising myself.
The thing I did do and am happy about is sending personal birthday cards. I get a reminder and send them a standard card but make the text personal. Love the response I've already gotten from students and parents.
But for now, I hold back on overdelivering much more and instead read the comments for some insights I might use myself later on.
366 comments
Overdeliver FAME.
1. Next level content
2. Call after 3 months
3. Call when they bought or got stuck
4. No charge for updates if they do them themselves
5. Free feedback tool and communication hub
6. Inner circle access
7. Surprise content
8. You're my favorite client because.. (so i'm going to give you a discount, you've earned it!)
9. Faster then promissed
10. Exclusice invite only events
11. Weekly hang with me online moment, ideal for grand scheming and informal networking.
12 by making it simple and clear, even for first timers
13 by being me, focussing on my core quality: #realtalk #dichttimmeren
14 by having texts that implement next level nudging
15 by training their architects on traffic design issues as part of a subscription.
16 by getting involved
17 by asking their help to make the process fit their needs aka the needs of my favorite clients
18 by offering next level solutions to their next level problems.
19 by having a talk without any goal. Often, deep problems get discussed. The talk solves several of their issues in exchange for a beer. This is top value to them.
16 referring reliable third parties.
17 letting them know about construction and other opportunities.
18. Offer 1 service that shows pitfalls before they have started to invest in a plot of land, risk mittigation
19. Tell them what they need and how it is done - especially if I'm not able to help them 1:1.
20. Use my expertise with environmental/botanic issues.
21 show them how to earn more
22 show them how to get a highr roi
23. Give them their confidence back
24. Make formal introductions
25. Give them data on how them working with my company has brought is way more then the cost. Looks good on promotion considerations lists.
26. Have their back when things go south. Work the problem with them
27 provide free hyper interesting training + wisedom advise on what to do with the knowledge
28 checklists
29 professional systems and processes
I do many of these. Will go over the list again in the next days, and implement new one's in marketing and onboarding. Like 28, 29, 27, 25,...
181 comments
week 9, Day 2 – use the Idea Generator to come up with as many ideas as you can how you could overdeliver (give them more than they expect).
Then pick up one idea and implement it immediately (or schedule to implement it during this week).
1. Send a welcome card /mail at the beginning of a program
2. Offer quality drinks when they come in my practice.
3. Offer an extra refreshing session after completing a program
4. Give them a notebook for their insights, including a personal growth meter....
5. Give extra discount when they buy a next program.
6. Send an unexpected giftcard (or something like that)
7. Send customized information via email/whatApp
8. Send a thank you card or mail after the completion of a program.
9. If they gave valuable information that leads to implementation of a new / improved service, let them be the first to know and to use if they want for a small fee.
10. Send a 'How are you?-message now and then to my clients.
I choose ideas 7 and 9 for implementation now, because it shows that I want to help them as good as I can.
329 comments
WOMB WEEK 9, AUGUST 16 2022, DAY 2/5
WOW YOUR ideal clients
How could I overdeliver (give them more than they expect)?
1. By welcoming them to the Baby Hotel by their names and with their favorite drinks
2. By creating a delightful welcome moment where the baby team will be introduced, parents can ask questions (having the opportunity to say what is important to them) and where the Plan de Campagne will be discussed
3. By arranging two rooms next to each other (parents and baby)
4. By making sure that the rooms are perfect: shine clean, lovely smell and where the variables like temperature and humidity are at the higest level of comfort
5. By proactively informing parents about their child/ baby's progress, setbacks during sleep coaching
6. by being very empathic, listen carefully to and acknowledge their emotions and eventual rejections in the process
7. by providing a free baby bedroom analysis and improvement plan for the follow-up of the baby coaching at THEIR HOME
8. by connecting them with a senior parent couple who can mentor/support them during the process and help them succeed
9. by having the most heavenly beds at the baby hotel! Pristine clean, soft, fresh but warm and comfortable for both parents and baby
10. by having a personal welcome message/letter in their room expressing how much we love them <3
11. by lending some books with relevant literature for them
12. by providing the greatest free coffee! and probiotic refreshing drink water
13. by having an excellent follow-up and support during setbacks (after a stay at the baby hotel)
14. by using the best and safest diapers and materials for their babies
15. by answering their questions immediately
16. by explaining everything in the process and making sure everything is clear
17. by taking them seriously in their worries and emotional states and reassuring them in all possible ways
18. by always answering with possible solutions, NEVER with problems. "It is not possible" is a forbidden answer
19. by answering immediately to their questions/ problems
For my current Bellydance ideal clients, I can over-deliver by:
20. by making sure they learn and master something new every class (feeling of accomplishment)
21. by using the music they like
22. by providing personal, caring, and constructive feedback
23. by providing a big discount on the next workshop
24. By coaching them to dance a solo at the end of the year party
25. introducing new: techniques, music, variety, and group dynamics in the class
My chosen action to implement immediately is Nr. 23, made bold.
323 comments
Hey Maru, great list.
I was wondering: how many of the Baby Hotel ideas, would you also apply to the Bellydance? (I guess not to provide the best diapers 😀 ), but I could see many work also there (maybe you do that already...).
412 comments
WEEK 9, DAY 2 - how to overdeliver
Use the Idea Generator to come up with as many ideas as you can how you could overdeliver (give them more than they expect). Then pick up one idea and implement it immediately (or schedule to implement it during this week).
1. Send a welcome card at the beginning of a program.
2. Give a reusable notebook for their insights.
3. Offer an extra session after completing a program to refresh a few months later.
4. Offer an unexpected discount when they buy a second program.
5. Send a starbucks giftcard (or something like that) when the coaching takes place via zoom.
6. Offer great coffeee or a selection of top teas when I coach them in my practice.
7. Send them customized information via WhatApps.
8. Send them a reminder two days before a session.
9. Send them a thank you card or mail after the completen of a program.
10. If they gave valuable information that leads to an implementation of a new / improved service, let them be the first to know and to use if they want, a discount included.
11. Send them an e-book of mine for free or with discount.
12. Send a 'How are you?-message now and again to my best and newest clients.
I choose ideas 8 and 12. It’s cheap to implement and has immediate effect. I just have to make a habit out of it. So I make a reminder in my phone right away.
>> I am going to WOW my ideal clients <<
268 comments
You have great ideas!
I will steal number 1 and 12 of yours. 🙂
477 comments
I like 12 too.
329 comments
WOMB WEEK 9, AUGUST 16 2022, DAY 1/5
WOW YOUR ideal clients
How can I make things easy/easier for them?
Since I don't have any ideal clients yet for the baby hotel, this week I will be using the Idea Generator for both: my future sleep-deprived AND my current Bellydance ideal clients. Most of the ideas are for the Baby Hotel but I will choose a couple of ideas for my current Bellydance clients since I can implement those immediately.
The way I can make things easy/easy for my ideal clients is by:
1. Making valuable and practical tutorial videos
2. Offering healthy food when they can not cook
3. help with the baby at night once a week
4. performing checking-in calls (asking them: how are you?)
5. providing excellent follow-up on baby coaching and support in setbacks
6. guaranteeing the same team during the whole traject (unless ideal clients request different)
7. thinking for them and provide solutions. During sleep deprivation, my ideal clients refer to experience what they call a foggy mind. This does not allow them to think properly
8. providing parental education before the baby is born (and throughout all developmental phases)
9. offering help to set all caregivers in ONE line concerning baby sleeping routines and healthy habits
10. offering a complete sleep package with everything needed to start sleep coaching traject
11. performing a deep and personalized intake prior to starting the coaching
12. providing help for one week at the baby hotel so that parents can rest, recover and regain energy
13. make alliances with medical insurances in the Netherlands so they can declare the most important costs
14. contacting general practitioner (GP) and arranging (if needed) the "urgency" signature
15. introduce them smoothly and cheerfully into the parent support community
16. consider their personal family situation (other children? / single parents?/ finances etc.)
17. Coordinate with daycare in order to have similar sleeping routines (times, cuddles, rituals, etc)
18. offering 24/7 support (call/video), especially for newborns
19. wake up call service at feeding times (checking-in calls)
20. arranging post-trauma therapy (if needed)
21. connecting them with nutrition and food specialists like Sigrid ^_^
22. helping them to get out of vices (alcohol, drugs, smoking) that are detrimental to baby's, parents, and family wellbeing
23. making a Spotify playlist of the music used during class (Bellydance ideal clients)
24. displaying an extensive, complete, and valuable vlog and blog with excellent SEO
25. providing a straightforward paying system with a wide variety of paying methods
26. offering a special question/ complaint platform where they feel listened
27. solving their problems within 15 minutes
28. making a phone number available for their questions
29. not having a long "keuze menu" while they call
30. offering a direct phone line (immediate answer)
31. making an agenda visible so they can at one glance see all the coming events (and the possibility to add them to their agendas)
32. making baby product tests and honest reviews (with no commercial attempt but for the wellbeing of the babies and their parents)
33. organizing yearly baby expo where parents, companies, and providers can connect
My chosen actions to implement are made BOLD
268 comments
Oh nr 31 is a nice one! How do you do that?
215 comments
Day 2. Overdeliver (I’ll commit to at least #6 – and some others)
All of the following is in relation to what/how you marketed it, or what you told about it at all.
1. Give a workbook that wasn’t mentioned
2. Give book summaries with the course
3. Send sharp questions/suggestions that will make them think
4. Organize a Q&A at certain intervals
5. Give bonus lectures
6. Give references to useful external tools/materials/offerings
7. Send them a mail telling that they can always ask questions, and that you’ll always personally respond
8. Ask what else they would have expected (or liked) and try to deliver it (or explain why you can’t)
9. Spend part of the revenue gained from them to give them an on-topic complementary external offering for free (2 experts/offerings for the price of 1) – make a deal for this with a JV who does the same with you (good for cross-references / reviews, etc)
10. Offer / facilitate / moderate a community around your product
366 comments
At 9. Option: having it sponsored by a product you sell. You keep the money, they can promote you to their list as well if it is a good fit. Would that model work for your business?
215 comments
I'm interested to explore this, but then I'd need a bit more understanding. Do you mean that me and the partner would both give each other our own products as a sponsored bonus to the other (more specifically to the other's client)? So for example: I have a course on productivity, you on mindfulness, and give each other the right to give that other product away as a sponsored bonus?
117 comments
Day 1 – use the Idea Generator to come up with as many ideas as you can to make things easy/easier for them.
Then pick up one idea and implement it immediately (or schedule to implement it during this week).
1. make/update my website my IC will be proud of, in combi with great blogs, where people can proudly send referals
2. update linked in, so people can + find confidence in experience etc.
3. offer a new service product incl. washing panels + software-update/check of components
4. make a referral/review option on the website.
5. send a "what to expect" note/confirmation in advance of project realization
6. give option of inline meter for every project (extra product upgrade)
7. interview each client and note in crm for follow-up interest etc. in for example battery and other products
8. clarify expectations (cleaning workspace etc)
9. make more pictures of the project realization + share with client
10. check up after project if everything is ok
implement: combi of 5 and 8. I will prepare my client of Friday by tomorrow or Wednesday
181 comments
Day 1 – use the Idea Generator to come up with as many ideas as you can to make things easy/easier for them.
Then pick up one idea and implement it immediately (or schedule to implement it during this week).
1. Find out was is their ideal time for an appointment and give them that hour.
2. Use a booking system to book a call /zoom with me.
3. prepare the session well, so they feel very welcome
4. share short valuable tips in personal email for daily balance
5. incorporate evaluationtime directly after the session.
6. send a gentle reminder 48 hours before their appointment with me.
7. find out what service they want and deliver it.
8. send a short review of the session also giving some guidelines for the next wanted step
9. connect them with valuable persons for them (opening network)
10. Give them a special treat after 10 sessions.
11. Ask them about their family and their health, remembering the details for later.
I will implement the following:
- send a gentle reminder 48 hours before their appointment with me.
- share short valuable tips in personal email for daily balance.
154 comments
I just moved from the attic apartment to the much lighter apartment with balcony 1 floor below. Even though I moved within the same building, it’s still a lot of work (thus my recent absence)! Thinking about last weeks assignment, I sent the landlord a thank you note for allowing me to move to the other apartment (instead of complaining about the increased rent…)
Make it easier for them:
1) Create transcripts of the videos in the online courses (so they can watch and read the same info)
2) Create a summary/checklist of the videos with the main learning points
3) Create an easy ‘form’ to send me questions online
4) Create a FAQ for questions that are asked regularly (will save me time as well)
5) Create an overview of the participants per country so they can easily find a study buddy in their country that is following the same journey with their horse
6) Create a blog or video about a question that came up in the Facebook Q&A session and send it to them
7) Send an article or title of a book that will help them in their journey with their horse
8) Add an automatic calendar tool to my website so they can easily make appointments for online coaching
9) Create a an overview of all courses so they can easily see what course follows the one they just finished
10) Send this overview automatically after they finish a course (so they receive the information about the follow up course after the course they just followed)
I'm already working on 1 and 2 but they will take more time. I will do number 5 as this can be quickly implemented and will be appreciated!
120 comments
Day 1 - Make things easy/easier for them.
Currently, I’m not happy with the way my school is going. WOMB made it clear I’m not working with the people and/or mentality I want to work with. So much so that I was even considering closing the whole school for one season and start over from scratch…If at all.
Doing this specific exercise makes me a bit disappointed. I kept making things easier and did overdeliver (day 2) but it seems that isn’t working the way I wanted to, or expected to. Clearly didn’t check with my students what THEY wanted. Also making it easier for them feels to me that I make them even lazier, a ‘quality’ I really don’t want from my ideal clients. I want them to do some work! The biggest job for me right now is BE MORE PERSONAL. (Day 3) But that is not the best quality I have right now, considering the phase of my life I’m in right now… So, it’s really troublesome on how to proceed with my teachings. One thing is certain, I can’t go on like this.
1. WhatsApp contact (Already)
2. Online instruction videos (Already)
3. Webshop for training gear (Already)
4. No-nonsense terms (Already)
5. Dedicated website for each training for clear overview (Already)
6. Automatic payments or iDeal (Already)
7. Reminders for training/holidays
8. Provide training equipment on location
9. Provide guided home training course (Already)
10. Create a student manual
718 comments
Logan… you’re having a good point here…
Let’s see if we can be a little creative here.
The assignments I suggested for the 5 days are good for most businesses, but might not all fit every single business.
You need to always check each assignment against what you know about your business, clients, product, etc…
Maybe in your case, it’s really about making it a lot harder for them.
Make it exclusive, desirable, almost unattainable…
Tomorrow we announce the new Zoom workshop I’ll lead in September 1 - My VIP Product.
This one might be great for you, and you might want to make it as hard to get in as possible.
But, of course, if at the moment you’re attracting the “wrong” people to your school - you might want to fix that first, and only then make yourself/your school “hard to get”.
Don’t discourage…
Keep your eyes, ears, mind and heart open, and the answers will reveal themselves.
129 comments
Week 9 - 1 of 5
How to WOW my ideal clients
1. Give 10 ride ticket faq for € 97 do you have tips on a short questions
2. Ebook Help, how do I get my team moving?
3. A Conversation on ebook 60 Things Executives Find Difficult About Leadership
4. A free 2-hour team coaching
5. A hotseat (via zoom) for management what would Alexander do? Directors of government organizations
6. Ebook/webinar (1 hour) 10 Lessons I Learned in Developing
7. Ebook 10 Mistakes I've Made in Leadership
8. 5 things you need to know before you become an ultimately responsible manager of a municipal organization
9. 10 solutions for most common problems of directors of government organizations (checklist and discussion about this
10. Road-trip 3-5 municipal managements as a gift for my birthday September 22.
I choose to organize a spontaneous action what would Alexander do? An hotseatsessions for my ideal clients on Monday 22d August 9.00-10.00 via Zoom.
718 comments
Brilliant, Alexander.
And welcome back…
154 comments
Great list! I will copy your number 2 and change it into 'Help, how do I get my horse moving🐴!'
576 comments
use the Idea Generator to come up with as many ideas as you can to make things easy/easier for them.
1. Use their system instead of mine (that was a hassle!)
2. Create meetings with a set program
3. Make it easy to find all the exercises easily on the website
4. Book a follow up meeting for 3 months later
5. Use a booking system to book a call with me for advice
6. Create one page with all the links to the downloads of the book
7. Send them regular updates with how they can create more connection in their teams
8. Give the checklist away for free so everyone can use it
9. Ask my clients how I can make it easier for them
10. Do all the preparation for them (not sure if they’ll allow me to reach out to the other participants, probably not)
11. Do the evaluation immediately IN the meeting so they don’t have to bother to send an email to their team members
78 comments
WOW my clients. Make things raster for Them
Monday
Make my agenda more transparant
Sent reminders of apointmants
Sent a draft what we agreed on
Sent a awareness in audio or record it when we had a session.
On their phone
Ask them questions about implementation in the in between times
Acknowledge that they need a backup system from people when they are gone from home and their family reguarly when they attent to my trainings.
Be more direct in follow up possibilities and with whome
Sent them every now and then a thought when I have that about their process
I can implement from now on all these actions.
My question is how to balance self steering and empowerment versus making it easy. Can you say something about that please Nisandeh?
268 comments
Day 1
How can I make it easy for my ideal clients?
- Send them my book
- Shared tips about mnemonic (from my book) and emailing these/posting on social media
- Collect the questions they can ask that are important for a good consultation and send this question to them
- Make a step-by-step plan and email/post it about their clients (what first - then what - etc)
- A frequently asked question is which probiotics are good: I could update overview and email/post it
- Another frequently asked question is which drinking food is suitable, I could update it and email / post it
- Elaborate a case and email/post it online
- Make a list of fibers that can advise nutrition and supplementation
- New app that they can use during their work about nutrition
- Share info about the Fodmap food guide app as a digital shopping list
- Share tip about how you can easily measure total intake with clients
- Mention a link about the next training in every mail
- Pass on my whatsapp number everywhere for faster response
Which would I implement?
All these points are great, I think.
Certainly I will use the last point (nr 13 aobut whatsapp).
Number 12 I will use it when the data is known
Number 11 is a practical and easy to use for my ideal clients. Also number 9.
So this week I will share the best tools and where they can find it to
- calculate the fibre intake of their clients
- new app they can use in their practise
111 comments
Make things easy/easy for them.
clarity in type of services
clarity in approach
clarity about price / what you get for your money
simple links on website
clear conditions
not satisfied, money back
develop FAQ page
Finish this week: clarity in type of services on website
366 comments
How to make things easy.
Based on idea-feedback. Testing the tool starts in 2 weeks.
1. Acknowledge their emotions. Replace anxiety by a feeling of being in control. Show them I've got their back. Show it by phoning, checkin near permit day, consistent quality, clear call hours, clear roadmap, referral partners they trust, #realtalk, offering a system, take away common questions with quiz, show them what they are missing, being the expert, predicting scenario's and how to deal with them, professional behavior and professional tools/workspace online, ...
2. Easy sign up system. Listen, show expertise, name solution, name price, get the yes, send the offer asap, 1 signature = we help you win. No paperwork, no delays, instant help.
3. Choose what level of service you want. Understand your own choice and it's implications.
4. Iterations are free and fast. Delegatable.
5. Stuck = call back today promis. Better: stuck = we will pick up the phone. Set a time to call.
6. Meeting prep and notes are done by us + why they matter
7. Fast. Easy is fast.
8. Clear instructions on what to deliver and how. Upload bay.
9. Talk strategy with your lawyer? Sure. We've got you. Want us to do traffic coordination over different parties involved? Sure, will do.
10. Be trustworthy. Do what you say you will do no secondguessing if it got done. Easy follow up of the current status of the assessment and later steps.
11. No answer at awv? No worries. I'll get an answer for you.
12. You need last minute extra research? No worries, i have the team.
13. Tired of the flood of mails? Let's stop that. Here is the better solution.
14. Avoid questions, get a simple and cheap way to know upfront what real issues are for the municipality.
15. Have a service provider that gets the trust build proces, and that delivers documents that build on the trust issue. (See overdeliver: masterclass)
16. Train the architects so they don't make costly mistakes in the first place.
17. Offer checklists so mistakes are avoided + how to fix if you do spot one.
18. Get reliable info on what is changing in legislation, best practices, ROI, .... in an easy format.
19. Allow year contracts, no recurring paperwork. Allow subscribtion models.
20. The helpdesk knows my project and my team. I call, they fix reliably.
21. This partnership shows me new business opportunities (buildings, partners, how to, income streams,...) and easy ways to comply with legislation.
22. On holiday? No worries, we 'll get it done anyway.
23. Need traffic data now? No worries, we'll run aDB querry. Always data available.
24. Want to know about potential issues upfront, before buying a plot of land? Sure, we can tell you the dealbrakers.
25. Lawyer needs traffic input like yesterday? Sure. Give me 2hrs and all the case files, and we'll get you the winning arguments.
26. Need a bit more onboarding help? We've got you. Technophoobs are welcome.
27. No traffic expert? No worries. Our questions have been tested on 7 year olds and jobstudents. You've got this.
28. The system failes? We'll personally move your case forward while the system is fixed.
29. Your data is safe.
30. The system is up. Always.
31. 1 table. No more mailman tasks.
32. Solutions, not just problems.
33. Video training, live training, manual. Weekly tech q&a session.
34. Buy the idea, help building it so it fits your company.
35. Clear timing and deadline overviews.
36. All contact info in 1 place
37. Guarantee you will be helped with new versions or second appeals after the first assessment. No switching of providers and having to go looking for a provider and full onboarding when time is ticking.
38. What to do before filling out the fieldtrip parts of the assessment?
39. On page help to avoid how to questions.
40. Pictures versus descriptions.
41. As little questions to fill out as possible.
42. Calculated fields.
43. We'll send a jobstudent to do the field trip for you.
44. 1 stop service provider.
45. Version overview for assessment texts.
46. Chat, whiteboard.
47. Reviewing texts made easy.
48. Instead of filling it all out again for version 2, have a jobstudent do it for you. Or have them change the output text directly.
49 link to each survey in mail and in the central communication platform.
50. Plus filled out pdf versions of the survey responses.
I will implement all of these. Right now, i'm focussing on the tech related parts. Next week will be about versions and team communication.
412 comments
Hi Sin,
Such an interesting list you've made. Thank you.
Are you satisfied with the progress so far?
412 comments
WEEK 9, DAY 1 - making it easy
Use the Idea Generator to come up with as many ideas as you can to make things easy/easier for them. Then pick up one idea and implement it immediately (or schedule to implement it during this week).
1. include a summary of the notes of an intake in the offer (already DONE)
2. send the agreements made in a coaching conversation to the client by e-mail (already DONE)
3. send a payment request after a conversation and only send the invoice after payment (already DONE)
4. send the GDPR form to be signed by SignRequest (already DONE)
5. Include a link in my e-mails to directly make an appointment for coaching
6. Include link to my offer in my emails
7. always include my phone number in my Mailchimp messages
8. always include the appointment link in my Mailchimp messages
9. create a private page with all kinds of useful info to download
10. List successful old blogs so that they can easily read / look them up
11. indicate that a payment arrangement is possible
12. Include a link to make an appointment in LinkedIn profile
13. include a link on LinkedIn under every post to make an appointment, offer and/or my phone number
14. send a link to relevant info via WhatsApp
Ideas # 1 - 4 are already implemented some time ago.
For this assignment I choose #7, #8 and #13. I will do this immediately.
I will also have a look at the assignment of the other participants for more inspiration.
>> I am going to WOW my ideal clients <<
366 comments
Great list. We should all check off these boxes...
412 comments
Thanks, Sin
268 comments
Great list!
I also use 2 of your items 🙂
412 comments
Thanks, Sigrid 🙂
215 comments
Day 1. Make things easy/easier for them (I’ll commit to at least #1 – and some others)
1. Make their buying choice easier by giving a guarantee
2. Make the ordering process easier by asking the minimum amount of fields
3. Make the payment easier by offering a wide range of payment options
4. Make course consumption easier by offering multiple formats in parallel
5. Make video progress easier by keeping track of where they were
6. Make continuing easier by making it more engaging
7. Make continuing easier by making it more effective/helpful
8. Make keeping track of learning effects easier by providing a way for that (for which in itself at least 10 ideas could be thought out)
9. Make overview easier by offering a map/scheme/breadcrumbs of where there are
10. Make reviewing easier by sending them a mail with optional review snippets, asking them to reply with the parts that they would include
412 comments
WOW Michiel, I love your way of thinking. I will add quite a few of them to my to do list. Thank you!
215 comments
Thanks Manny!
268 comments
Ah Machiel I was thinking in a very different way to make it easier for my clients. I was thinking about tips and how I can help them.
This is another perspective but also valuable.
Thanks
215 comments
Certainly valuable Sigrid, thanks for mentioning it, but I placed "helping content-wise" (in various forms, e.g. tips) in a different category than "making it easier". But indeed, you could place it in that category as well.
477 comments
Day 1 15-08-2022
– use the Idea Generator to come up with as many ideas as possible to make it easy/easy for them.
Then pick up one idea and implement it immediately (or plan to implement it during this week).
1. Send a short summary of the notes I take with the main points.
2. Involve the drawing I give at the beginning in the meantime and see together what they can say in it.
3. Have their authentic hand filled in as an interim assignment.
4. Bring this question to the end of every interview of the research I conduct if they have any tips on how I could have made things easier for them.
5. During the coaching process, ask if they need any attributes to clarify it even better.
6. Have a metaphor session with them.
7. I could organize conversations with people they experience problems with.
8. I would involve an external party for them to let them experience an adventurous team session.
9. I could send them a funny picture that encourages them.
10. I could ask them if they have achieved something how I can surprise them with something they like.
4 I will do, because that provides information that I can process in the coaching processes.
Of 9 I am most charmed because it is personal and shows that I am thinking of them.
There are even more other ideas with which I increase the quality of the coaching processes and which I will also implement. Given this assignment, I can't do it today and I can do that with 9. I'm going to look for a nice picture about self-confidence and immediately send it to a coach customer.
145 comments
Day 1 - Ideas to make things easier for them
* Google sheets, google docs, editable PDF tools for their every day administration
* Library of Tutorials in a web page with links
* Ask them "what would make your every day work easier"?
Immediately implement: Library of tutorials in web page with links
412 comments
Thanks, Lola, for your third question. It is still not an habit for me to ask, but I wil get there.
145 comments
yes for me it is also not an habit... to ask questions to them, I also have to get there!
329 comments
Great point Lola! It is great to simply ask them what would make it easier for them. Thank you for the insight
145 comments
I still have to implement it though... I am starting a new trimester with new groups and I have to think how and when I will ask this, but I will!