WOW Your Ideal Clients

So, Ideal Clients are real… people…

I hope that “Ideal Clients” is not a marketing “concept” or “strategy” anymore, but a realization, a choice and hopefully a commitment to develop a long-term relationships based on values that are important for you and for THEM.

If so… then it’s time to get to work…

If not yet, then let me give you a last piece of advice.

Most entrepreneurs fall in love with their business or with their product or service.

Master entrepreneurs fall in love with their clients

When you make that mindset shift, everything we discussed and brainstormed falls into place.

Remember the days when you were in love with a new person?

You were curious, you asked tons of questions, you listened to their answers, you wanted to spend more time with them, you looked for ways to make them happy, you wanted to show the best version of yourself, you were optimistic and full of hope for the relationship, and you were happy… just being…

This is what we’re trying to get you to experience in this block of the Working ON Your Business program. 

The moment you shift your mindset from seeing your clients as a means to achieve your goals, and start seeing them as partners, friends and fellow travelers, and that you have a role in each other’s lives – that’s the moment your business will transform.

This week you’re going to see how easy it is to get your Ideal Clients raving about you, when you just remember to fall in love…

Your Ideal Clients – Part 4

WOW Your Ideal Clients

REMEMBER – HOT SEAT SESSION

This Thursday (August 18) at 8pm CET we’re going to have the 2nd Hot Seat session – What Would Nisandeh Do.

You will be able to ask any question (not only about Ideal Clients) on Wednesday, and I will answer those questions in the Hot Seat session.

Please remember – the Hot Seat sessions is a crucial part of the program – so don’t miss it!

Let’s start with your MINDSET…

The Best Investment!

WOWing your clients is the best investment you could ever do – where the ROI (return on investment) is lifelong loyalty and constant stream of referrals to your business.

You don’t need to break the bank to create a WOW experience for your Ideal clients. All you need is the drive to do so and some creativity.

Set your GOAL for this week…

Here’s a great goal for you:

I am going to WOW my Ideal Clients.

How’s that for a 5-day challenge?

Choose the STRATEGY you will use…

There are many things you can do to WOW your Ideal Client.

You can find my favorite 10 WOW categories here… but you are really only limited by your imagination…

Each day, during this week, you will use the Idea Generator to come up with as many ideas as you can how to WOW your Ideal Clients in one category, and choose one idea from the list to implement immediately (or as soon as possible).

Your goal this week is to experiment every day with one action and see how your clients respond (or not) to you WOWing them.

This experiment is crucial, so you’re not left with guessing, hoping and assuming, but with valuable knowledge based on actual feedback you get in real time.

PLAN your actions in your agenda…

Your next step is to physically plan this process in your agenda.

Plan to invest 10-15 minutes EVERY DAY in the coming 5 days to follow the 5 steps of the process below.

AND… If you didn’t yet interview your Ideal Clients about what THEY want… you will need to plan time to conduct the interviews  (physically or virtually).

Since we’re going to use the information you collect and analyze in the coming weeks – I suggest you try to get in touch with at least a few of your Ideal Clients for some quick answers – as soon as possible.

Now it’s time to IMPLEMENT…

Take 10 minutes, right now, and…

  • Day 1 – use the Idea Generator to come up with as many ideas as you can to make things easy/easier for them.
    Then pick up one idea and implement it immediately (or schedule to implement it during this week).

  • Day 2 – use the Idea Generator to come up with as many ideas as you can how you could overdeliver (give them more than they expect).
    Then pick up one idea and implement it immediately (or schedule to implement it during this week).

  • Day 3 – use the Idea Generator to come up with as many ideas as you can how to be/become more personal.
    Then pick up one idea and implement it immediately (or schedule to implement it during this week).

  • Day 4 – use the Idea Generator to come up with as many ideas as you can how you could positively surprise them (do something unexpected).
    Then pick up one idea and implement it immediately (or schedule to implement it in the coming days).

  • Day 5 – use the Idea Generator to come up with as many ideas as you can how to express your gratitude to them.
    Then pick up one idea and implement it immediately (or schedule to implement it in the coming days).

Each day share with us in the comment box your list of ideas, your chosen commitment and the actions you took.

Pro tip: When choosing the one idea to implement each day – try to find an idea that will make as much impact as possible, and can be implemented as quickly and easily as possible.

So, for example, on Day 5 – sending each Ideal Client a quick WhatsApp message letting them know how grateful you are for working together – might be a better course of action than organizing a client appreciation event in a few weeks…

My commitment to you…

  • I’m looking forward to read your process and ideas below;

  • I will be there for you on Thursday in the Hot Seat session to support you with any question, challenge or setback you encounter;

  • I’m looking forward to celebrate your progress and results on Friday (I’m curious to hear the strategy you’ll come up with).

Live fully, stay awesome,

Nisandeh

152 Comments

  1. Celebrate week 9

    What did you get out of this week’s assignment?
    I think I always woo my customers but it is always nice to be reminded of the obvious. And to read other peoples ideas

    What did you learn from doing this week’s process?
    To actively think about the customers. They always on my mind, but it is automatic. To be actively busy with ideas how to woo them was refreshing.

    What were the biggest insights you got during the Hot Seat session?
    That the summertime is the best time to work on your marketing because nobody else does...

    How are you going to celebrate your completion of this WOMB week?
    I went to Gent for the weekend where I met a lot of (my) Belgian customers during a fair. It was great!

  2. Week 9
    Day 5 – How to express your gratitude to your customers.
    1. My customers are always pleasantly surprised when I remenber their last purchases. I do my best to really get to know them.
    2. Give them personal treatment/service
    3. Give them personal discount
    4. Go the extra mile with stylingtips
    5. Order something only for them
    6. Keep them posted on things they like
    7. Just tell them how much I appreciate them. In person.
    8. In my newsletter I always tell them how much I love my customers and how happy I am with them
    9. I put a little present with the order
    10. I give a discount code every now and then

  3. Day 3: How to be/become more personal.
    • Sent personalized e-mails.
    • Keep a list of interest of clients to use to send them stuff and but as a personal not in all communication.
    • Work on remembering their names and use it more often in communication,
    • Ask on a regular basis how they are, if they still in the business (reading their LinkedIn page in advance) and ask if I can be of support of any of their interests.
    • Ask them to tell/say something about topics they are expert in (work area) people love talk.
    • Compliment them on clothing, stuff seen on social media of on any other performance.

  4. Day 1: Making things easier for my clients:
    • Sent them a planning of activities in advance. (directly)
    • Sent them a progress report after each activity.
    • Sent options to proceed with pro and cons and a suggested proposal for them to react to.
    • Slice up assignments and give them the possibility change the effort and time needed for the next phase.
    • Make minute from meetings (progress or any other, so they do not have to do it, helps to focus on what I think should be done.
    • Be in time and offer time to set things up, or better include that in the offer.
    • Inform participants in detail about routing, food (preferences)

    Day 2: Over-deliver (give them more than they expect):
    • Sent readable articles directly to the participants and offer to respond if they have any questions. (directly)
    • Keep sending stories (kind of a newsletter) of what might interest them (for this I need to organize a list of interest),
    • Keep monitoring their LinkedIn and respond to things they post or special days.
    • But the output in a nice e-book or printed document and in a larger number of copies.
    • For all items ask add 10-20% extra.
    • Enhance the graphics to a level unexpected.

  5. Week 9
    Day 4. How to positively surprise your customers.
    A personal card is always a nice surprise, as is a little gift. As I said before, customers are always positively/pleasantly surprised when they enter the office space I have converted into a shop. I keep on learning and becoming more and more of an expert on sustainability so I can keep on answering my customers questions and finding the right sustainable products for them. Keep my knowledge up-to-date.
    Busy with a poll to pick my customers brains about their expectations, what they like and what not. And this year, after the holidays, I have planned a brainstorm meeting.

  6. Week 9
    Day 3 – How to be/become more personal.
    It is easier to be personal when you are the owner ánd the person that helps the customers with their order/shopping. My customers like the fact that they talk to the owner. To be honest, it is always personal. I have a phoneservice to collect the calls but in the end, I am the one that makes the decisions. I am the one that calls them (back). When I send an order, I always write a personal card. And I like to put a small present with the order. Always trying to find original small presents to surprise the customers. Customer service is always personal and I go to great lengths to offer solutions or good advice. My motto: treat your customers the way you want to be treated...

  7. Week 9
    Day 2 – How you can overdeliver (give them more than they expect).
    How can you overdeliver when you sell actual products. Apart from the webshops, I also have a bricks and mortar shop. Or showroom. I overdeliver by letting the customers choose when they want to visit my shop. Most of my customers really appreciate the fact that they can come and shop even outside office hours. However, some customers like it more, when they can shop whenever they feel like it without making an appointment. So what is overdelivering for one person is maybe a nuisance to another person. That is why, starting in september, I will offer one day a week when they can come without making an appointment.
    My whole location, the shop, is overdelivering. I have a big space on the ground floor of an office building. When customers enter my 'office' they are pleasantly surprised about the fact that there is an actual, large shop in an officebuilding. It is nicely decorated and cosy. I answer a lot of questions about sustainability and I can really take the time for customers, since they are the only ones. Because it is a real experience instead of fast shopping, people feel at ease, which is also overdelivery. They do not get the same experience in a regular shop. I think in a shop or webshop you need to overdeliver these days. Service is really, really important. When people send back (part of) their order, I make sure they get their money back right away. They get their order within one, maybe two days: quick delivery. I offer a lot of payment methods. Everything I do, is to make the life of my customers easier, so they will come back.

  8. Week 9
    Day 1 – How to make things easy/easier for my customers

    I do a lot to make things easier for my customers. It is different when you sell actual products. But here is what i do.
    1. Let the customers shop when they want to shop and not only during opening hours
    2. Making it possible to make an appointment at a time that works for my customers, even when it is monday evening, e.g.
    3. For the customers that do not want to make an appointment, I will offer one day a week that they can come without an appointment
    4. Help them with making combinations/styling
    5. Make it possible to have their order personally delivered and pay only the goods they actually choose after trying.
    6. Offer some kind of happy hour or consultation once a week, where they can ask anything they want, get advice, styling, et cetera. Of course they can call every day, but that one hour a week, I am there for sure and they will know for sure they will get me on the phone.
    7. Every week I will take a process in my webshop and see if it still functions well and also see where I can make it even easier.
    8. In Almere I deliver all orders personally and free of charge
    9. Every three months I will organize a nice event and have experts come to the shops about health, sustainability, veganism, food and allergies (I did this before Corona and it is time I will do it again. I was highly appreciated).
    10. I will write (more) blogs about (expert) themes (started already and it is highly appreciated).

  9. >> I am going to WOW my ideal clients <<

    Day 5 – THIS IS HOW I CAN EXPRESS MY GRATITUDE TO MY CUSTOMERS (and PROVIDERS).
    1) Thank them for the nice cooperation during the years saying that I've enjoyed working with them (OptimizePeople).
    2) Inform them that I'm proud of the assignments I have carried out for them during the years (OptimizePeople).
    3) Thank them for the opportunities and confident in me (OptimizePeople).
    4) Write a card to my quests expressing my gratitude that they've picked my B&B (put it in the welcome basket) (Airbnb).
    5) Write a card to everyone who filled in the questionnaire saying that I am very grateful they took the time to fill it in.
    6) Offer the ones who filled in the questionnaire a 10% discount (Charlet) should they wish to book the charlet or free breakfast(Garden House) to express my gratitude Airbnb).
    7) Mention in the thank you note to my quests that they are welcome to pass the present on to a friend.

  10. My ideal client part 4
    >> I am going to WOW my ideal clients <<

    Day 4 – THIS IS HOW I BELIEVE I COULD POSITIVELY SURPRISE MY CUSTOMERS (BY DOING SOMETHING UNEXPECTED).
    1) Contacting them to inform how they and their business is doing.
    2) Inviting them for a digital cup of coffee.
    3) Create a roadmap for knowledge management a la OPTIMIZEPEOPLE (RWS).
    4) Write a book on HOW TO become ISO 30401 Knowledge Management compliant (RWS).
    5) Create a KM cafeteria model for companies to use (RWS).
    6) Offer my Airbnb guests a free breakfast.
    7) Create an offer for long term Airbnb guests whereby I can create homeoffices if so required.
    8) Offer long term potential guests one overnight stay to in order for them to make a conscious choise.
    9) Send a mail to all my Airbnb quests offering them 15% of the price should they decide to book my "Tiny House in the forrest"
    10) Create a guidebook of the area which is linked to a QR code so they can download it on their phone
    11) Offer Walks on Request for my Airbnb guests
    12) Make a book on HappyHomes and HappyVillages

    This is the one idea I will choose to implement
    (or schedule to implement it in the coming days).

  11. My ideal client part 4
    >> I am going to WOW my ideal clients <<

    Day 3 – THIS IS MY IDEA ON HOW TO BE/BECOME MORE PERSONAL

    1) Approach them in my own tone of voice instead of the professional business tone
    2) Interact in warm and professional tone
    3) Be honest about my wish of them becoming my ideal client and make inquery as to the way I can improve my service to them.
    4) Take time to listen to interact with my customers listening to their stories and challenges.
    5) Remember what they are saying which is of importance to them and make inquiry as to their progress next time we talk/meet.
    6) If I know that someone has his/her birthday - send a what's app or mails congratulating them.
    7) If I know that an important event takes place in their lives, which they have told me about, send them a message, wishing them best of luck.
    8) If I read something relevant to them in the newspaper, on LinkedIn or on the news, I send them a message showing them that I know what is taking place in their (Professional) lives.
    9) Send the a message saying I hope they've enjoyed their holiday inviting them for a 15 minutes digital cup of coffee to reflect on their business and the manner in which I can serve them.

    I'll implement # 9 on Tuesday this coming week
    9) Send the a message saying I hope they've enjoyed their holiday inviting them for a 15 minutes digital cup of coffee to reflect on their business and the manner in which I can serve them.

  12. Day 5 – how could I express gratitude to them.
    Do a "shout out" in Instagram stories tagging them
    Tomorrow Sunday I will do it for 2 of my clients.

  13. Day 4 – how could I positively surprise them (do something unexpected).
    Dress up as a character of my book (unexpectedly, not just for Carnival/Halloween but this gives me the idea of asking THEM to dress up for Carnival/Halloween)
    Create a short ebook (something simple, like journal prompts or self-care planner) and gift it unexpectedly (not just for Christmas although this gives me the idea of gifting something for Christmas)
    A reminder before I forget: this should have been on day 3 How to Become More Personal: I need to schedule their birthdays and do something special then.
    I will dress up this week, it is our last meeting before the new trimester/new groups.

  14. express gratitude to them.
    1. look them in the eyes and say (meaningful) thank you for.....
    2. Be open in what I learned from them
    3. make a card with positive experiences together
    4. sent a thank you card afterwards
    5. offer a next step
    6. keep in contact
    7. question 'what more can I do for you?' after all you gave me (and name what it was)
    8. give an extra proces at the end
    9. create a good bye and thank you symbol. (card, metaphor, stone)
    10. sent a poemcard

    I do1 and 2 already, put 3 to it.

  15. Day 5 - Use the Idea Generator to come up with as many ideas as you can on how to express your gratitude to them.
    Then pick up one idea and implement it immediately (or plan to implement it in the next few days). How can I express gratitude to my ideal clients?
    * Thank you for their interest in my social media, mailings, newsletters, (future?) website;
    * thank you for subscribing to, participating in online and live activities I offer;
    * thank you for ordering materials;
    * thank you for referencing me and my activities;
    * thank you for introducing new customers;
    * thank you for simply actively participating and their commitment to activities;
    * thank you for creative new ideas;* thank you for fast payments;
    How: oral; online; post; via cards, notes, mailings, video, whatsapp, telephone, fully personalized, handwritten, or group-oriented; with small gifts; cards, personal message, handwritten sayings; small or larger discounts on activities and products; offering help to the other person: can I help you with something? homemade presents;Writing reviews for the other; visiting;

  16. My ideal client part 4
    >> I am going to WOW my ideal clients <<

    I realize that my reply written for day 1 belong to day 2. My reply to day 1 will follow as reply to what I’ve written for day 1.

    Day 2/5 THESE ARE MINE IDEAS ON HOW I CAN OVERDELIVER TO MY CLIENTS

    OPTIMIZEPEOPLE
    1) RWS: Reach out to my customers and say that I am proud and happy having worked with them. Mention that with all the environmental changes, I’ve been thinking of them and hope that they have succeeded in their knowledge development. Make inquery is there is anything I can do to support them in their KM tasks.
    2) ROC, Supporting service: Reach out to my customers and say thank you for the 1.5 year spend togehter and thank them for the opportunity to work with hem and all that I’ve learned.
    3). ROC, Supporting Service: Wish the new Manager success in her new job and send her flowers on her new day.
    4) RWS: Create a knowledge management (KM) Roadmap to send to them, which tell them how to proceed with their KM activities.
    5) ROC: have a drawing created of the LEAN BLACK BELT management phases and give it to the MT as a present
    6) ROC, MBO College: Send a what’s app to the MT and say that I look forward to continue our cooperation after the summerholiday
    7) ROC, MBO College: Create a plan of approach for the Organizational change
    8) ROC, MBO College: Develop the Quality audit plan

    AIRBNB
    9) Put chokolade and fresh fruit on the table on the day of arrival
    10) make a handwritten card to my guests thanking them for coming

    THiS IS THE ONE IDEA I WILL PICK UP THIS WEEK
    2) Write a thank you card to the MT thanking them for our 1.5 cooperation.

    Then pick up one idea and implement it immediately (or schedule to implement it during this week).

  17. My ideal client part 4
    >> I am going to WOW my ideal clients <<

    Day 1 / 5 THESE ARE MY IDEAS ON HOW TO MAKE THINGS EASY/EASIER FOR MY CLIENT

    OPTIMIZEPEOPLE
    1) RWS: Reach out to my customers and say that I am proud and happy having worked with them. Mention that with all the environmental changes, I’ve been thinking of them and hope that they have succeeded in their knowledge development. Make inquery is there is anything I can do to support them in their KM tasks.
    2) ROC, Supporting service: Reach out to my customers and say thank you for the 1.5 year spend togehter and thank them for the opportunity to work with hem and all that I’ve learned.
    3). ROC, Supporting Service: Wish the new Manager success in her new job and send her flowers on her new day.
    4) RWS: Create a knowledge management (KM) Roadmap to send to them, which tell them how to proceed with their KM activities.
    5) ROC: have a drawing created of the LEAN BLACK BELT management phases and give it to the MT as a present

    AIRBNB
    6) Put chokolade and fresh fruit on the table on the day of arrival
    7) make a handwritten card to my guests thanking them for coming

    THiS IS THE ONE IDEA I WILL PICK UP THIS WEEK
    2) Write a thank you card to the MT thanking them for our 1.5 cooperation.

    1. My ideal client part 4
      >> I am going to WOW my ideal clients <<

      Day 1 / 5 THESE ARE MY IDEAS ON HOW TO MAKE THINGS EASY/EASIER FOR MY CLIENT

      OPTIMIZEPEOPLE
      1) Automate the knowledge management skillcard (knowledge matrix) for my customers to download
      2) Automate a number of questions for my customers that when filled, it will fill in the blanks in the KM skillcard giving them valuable insights to their knowledge delta’s
      3) Develop a training on how to use the KM skillcard for riskmanagement, workforce management and Strategic personnel planning
      4) Develop a training on how to identify impliciete knowledge
      5) Develop a training on how to transfer impliciete knowlege between two parties
      6) Develop material to support the knowledge management activities
      7) Develop templates to support the knowledge management activities

      AIRBNB
      8) Allow my customers to book their stay without having to await my approval
      9) Allow my customers for the charlet to check in themselves by hanging up a key box at the charlet

      THIS IS THE ACTION I WILL IMPLEMENT THIS COMING WEEK
      9) Allow my customers for the charlet to check in themselves by hanging up a key box at the charlet

  18. week 9 5 of 5

    1. I show my gratitude in every training or event I give by sincerely thanking participants and helping them achieve my vision and mission. already
    2. I thank the most important clients and participants in my mentoring programs with a short whats app message. already
    3. Send a short video message to thank my VIP client for our cooperation.
    4. Send a summary of a book I've read (later I can reuse this as a basis for a blog). (borrowed from Machiel)
    5. Send them a postcard on the day we've met x years ago. (borrowed from Manny)
    6. Send them a present on my birthday. (borrowed from Manny)
    7. Make something informative and give it to them for free. (borrowed from Manny)
    8. Organize an 'Absolute Beginners Party' for all my best clients. (borrowed from Manny)
    9. Share with them what I learned about the subject this week.
    10. just call anyone that comes to my mind.

    I choose Monday 22/8 just to call someone who comes to my mind. perhaps already in determining my intention for the day.

    Thnx for the inspiration Manny and Machiel! You are both on fire.. 😉

  19. What we are going to tackle and implement immediately is:

    1. Get to Know Them.
    Telephone contact only takes place on the initiative of the customer and sometimes we call after their holiday. Only if there was something special. We will be doing a survey soon.

    2. Make Things Easy Soon
    Realize a customer environment on our website. Quotation has been requested.

    3. Respond Quickly
    Responding faster is an area for improvement

    4. Always Offer a Solution
    Yes, we do that.

    5. Give Them More Than They Expect
    We now always offer our e-books and a magazine soon.

    6. Express Gratitude
    We do this in personal emails, but soon also on soc. media

    7. Make Be Personal: e-mails more personal. Christmas card and a card with return from vacation

    8. Do Something Unexpected Magazine(will be paid version) for free about the region where they reside.
    Extra checklist for on arrival (more than a usual voucher)

    9. Do Regular Check-Ins for No Reason.
    This is what we do with our homeowners, is very important and much appreciated.

    10. Focus On the Very First Client Experience just done again

  20. Day 5 19-08-2022

    – use the Idea Generator to come up with as many ideas as possible to express your gratitude to them.
    Then pick up one idea and implement it immediately (or plan to implement it in the coming days).

    1. I will be sending a message today to my ideal client and to everyone who has contributed to the survey questions so far.
    2. During the next physical meeting, invite him for a drink on a terrace.
    3. At the end of a coaching conversation, express my appreciation and gratitude for their contribution to the conversation.
    4. I app a nice picture with a thank you.
    5. Make a talking stick with thank you on it. He's still cute, isn't he Gerdy 😉
    6. Send a bar of chocolate.
    7. Send a youtube video with a song about thank you.
    8. Send a song on spotify with thank you.
    9. Create and send an award with best customer of the year 2022.
    10. Write a poem in which I mention my gratitude.

    I'm going to do 1 today combined with a link to a youtube video about gratitude.

    This is also an appropriate time to thank everyone in the group who has responded to my contributions so far. Thank you for your thoughts, advice and support. Nisandeh, thank you for the Zoom session yesterday to which I will respond extensively and all your reactions so far. Vered, thank you for your wise words during our last conversation and your motivational responses. Helping each other and thanking each other ensures that we bring out the best in each other.

    1. Hey guys,

      That is interesting. I searched YouTube and Spotify for an example of thank you. I didn't find anything useful in Dutch and in English Alanis Morissette with “Thank U" . A beautiful song, but not something to express your gratitude in a cheerful way. That is exceptional that there is little or nothing of material to be found about such an important part of our lives: Gratitude.

  21. Express my gratitude:
    -in every session/program @the start, in between and in the end (ALREADY)
    - no one is obliged to work with me, and I’m deep grateful for our partnership, the in depth conversations and all I learn.
    - I can always give more and be in Balance with myself.
    - I will give an extra Thank you after my program is finished
    - I will give a extra Q&A I schedule this
    -a spoken whatsapp message is easy and authentic I implement this

  22. How can I express my gratitude?
    1. Send gifts as a thank you for feedback / answer questions
    2. Simply say "thank you" during a live conversation (tel, 1:1, zoom) or via voice message
    3. Giving something unexpected extra
    4. Write about the person
    5. Write a LinkedIn Recommendation
    6. If you see or visit the person, unexpectedly bring some extras
    7. Give him/her a stage at a live training or have a guest blog written or a piece in a newsletter

    Already do 1, 2 (can do more), 3, 4.
    I will do nr 5

  23. WEEK 9, DAY 5
    Use the Idea Generator to come up with as many ideas as you can how to express your gratitude to them.
Then pick up one idea and implement it immediately (or schedule to implement it in the coming days).

    1. If someone comes to you for a session: sincerely say that you are happy that that person is there. (ALREADY)
    2. Send a thank you card. (ALREADY)
    3. Put a recommendation on LinkedIn in which you put someone in the spotlight. (ALREADY)
    4. Just give them a call and tell them how happy you are with that person.
    5. Send chocolate for Christmas and a handwritten letter. (ALREADY)
    6. Treat yourself to lunch (and say it). (ALREADY)
    7. Invite someone for a winter walk and have a cup of tea or hot chocolate (and say so).
    8. Send a Whatsapp the day before someone's birthday and write it.
    9. Buy a small gift (something durable) and send it to that person.
    10. Just send a voicemail Whatsapp and say it.

    I choose #10 and I do it today!

    >> I am going to WOW my ideal clients <<

  24. Day 5. Express your gratitude to them (I’ll commit to at least #1 – and some others)
    1. Send a thank-you card (or symbolic gift) to their home address
    2. Feature them for a month on your website
    3. Write a blog/post in which you name/thank particular people for something
    4. Offer your personal help with something as a thank-you
    5. Call them to express gratitude
    6. Record and send a small video message
    7. Write a small thank you poem that includes their name
    8. Send a list of properties that you highly value in the other
    9. Write a review / linkedin recommendation for them
    10. Send them (a summary of) a book on gratitude, explaining that this is your thank-you

  25. • Day 5 – use the Idea Generator to come up with as many ideas as you can how to express your gratitude to them.
    Then pick up one idea and implement it immediately (or schedule to implement it in the coming days).

    Send them a handwritten note saying thank you.
    Give them a “personal crystal” for good luck, health, self esteem or whatever suits my client.
    Donate part of the money they pay to a good cause

  26. • Day 4 – use the Idea Generator to come up with as many ideas as you can how you could positively surprise them (do something unexpected).
    Then pick up one idea and implement it immediately (or schedule to implement it in the coming days).
    I could generate a few surprise leads for them
    Do some research with their competitors and make some suggestions
    Get some “brain food” delivered to them on a Monday morning
    Congratulate them with a nice card for the success they will have this week

  27. Day 4 – use the Idea Generator to come up with as many ideas as you can how you could positively surprise them (do something unexpected).
    Then pick up one idea and implement it immediately (or schedule to implement it in the coming days).

    1. Give a free session.
    2. Give a beautiful meaningful small present as a mindsetkeeper.
    3. Write down growthgoals the client want on a small poster put it in a frame and hand it over for in their home
    4. Give a personal written"thank you" card including a chrismasgift
    5. Invite them for a theatre evening for saying rhank you.
    6. Give them a meditationprogram. For free
    7. Give a massagetool for free
    8. Give a spoken audiofile of a sleepmeditation I designed.
    9. Give the aromatherapie flask they like
    10. Just extend a work session as long as needed, charging only the fixed price.

    I will implement number 8, the audiofile. Because its good and strengthens the relationship with me. 😀

  28. Day 4 – use the Idea Generator to come up with as many ideas as possible on how to positively surprise them (do something unexpected).

    The most surprising thing is to just do it now and not give up on all the ideas and stories, just do it. Also actually Monday (day 1 described)

  29. Excuus , day 2 in dutch. now in englisch (and day 3)

    Day 2 – Use the Idea Generator to come up with as many ideas as possible on how to hand down (give them more than they expect).

    Actually, I already made that step yesterday. I'm going to do them too. Incorporate it into my daily structure. Different from usual because then it remained with insights and now I proceed to action.

    Day 3 – use the Idea Generator to come up with as many ideas as possible to be/become more personal

    This is special. I have also already mentioned and pointed this out in the day. That it may come from love more from myself and not give it away. Entertaining people, based on fun and passion.

  30. Dag 2 – gebruik de Ideeëngenerator om met zoveel mogelijk ideeën te komen hoe u kunt overleveren (geef ze meer dan ze verwachten) .

    Eigenlijk heb ik die stap gisteren al gemaakt. Ik ga ze ook uitvoeren. In mijn dagelijkse structuur verwerken. Anders dan anders omdat het dan bij inzichten bleef en nu ga ik over tot actie.

  31. Day 1 – Use the Idea Generator to come up with as many ideas as possible to make it easier/easier for them.

    1. When I approach my customers out of love, something else will happen.
    2. Then another energy will flow. Not from giving away but from my core value dignity.
    3. I'm going to write emails every day, not for entertainment. I don't want an informed customer but an emotional customer.
    4. Don't give away all knowledge and teach them everything, but entertain them. Telling my stories with a possible solution
    5. Writing the book that I myself would like to read as a bicycle mechanic.
    6. Writing the book as a cyclist what I would like from my bicycle mechanic.
    7. Write the book I would like to read from my supplier.
    8. Set up online training and mainly tell my story. This makes it faster now that telling my story 1 on 1 always takes a long time. The inclusion and distribution will give more and faster publicity. Make sure I don't give it away.
    9. Taking good care of myself (is real love, so I can take better care of my customers.
    10. Working on a workshop from 2030 and recording all repair actions there.
    11. Make my customers aware of the cyclist and bicycle mechanics, include them in my story in the change/possibilities.
    12. I can create awareness by example.

  32. WEEK 9, DAY 4 - positively surprise them
    Use the Idea Generator to come up with as many ideas as you can how you could positively surprise them (do something unexpected).
Then pick up one idea and implement it immediately (or schedule to implement it in the coming days).

    1. Send them a postcard on the day we’ve met x years ago.
    2. Send them a present on my birthday.
    3. Make something informative and gave it to them for free.
    4. Organize an ‘Absolute Beginners Party’ for all my best clients.
    5. Let them know know grateful I am that they ar in my life. (ALREADY)
    6. Give tem a voucher for a coaching session to give away or use for themselves (ALREADY)
    7. Ask for help which requires the expertise. (ALREADY)
    8. Ask them for lunch. (ALREADY)
    9. Deliver sooner than expected, (ALREADY)
    10. Discount on my novel.

    I chose #10.

    >> I am going to WOW my ideal clients <<

  33. WEEK 9, DAY 4 - positively surprise them
    Use the Idea Generator to come up with as many ideas as you can how you could positively surprise them (do something unexpected).
Then pick up one idea and implement it immediately (or schedule to implement it in the coming days).

    1. Send them a postcard on the day we’ve met x years ago.
    2. Send them a present on my birthday.
    3. Make something informative and gave it to them for free.
    4. Organize an ‘Absolute Beginners Party’ for all my best clients.
    5. Let them know know grateful I am that they ar in my life.
    6. Give tem a voucher for a coaching session to give away or use for themselves.
    7. Ask for help which requires the expertise.
    8. Ask them for lunch.

    I will have a look at the ideas of you al for more inspiration.

    >> I am going to WOW my ideal clients <<

  34. Day 4 – Use the Idea Generator to come up with as many ideas as possible on how to positively surprise them (do something unexpected).
    Then pick up one idea and implement it immediately (or plan to implement it in the next few days).

    * unexpected personal emails, apps, phone calls;
    * unexpected free or discounted webinars or live activities;
    * unexpected rewards;
    * announce special zoom measurements shortly in advance;
    * unexpected new range of training courses;
    * draws of tickets, materials, books, training;
    * personalized materials;
    * birthday cards;
    * special promotion with my birthday;
    * special offer on their birthday;
    * customer in the spotlight: raffle a flower every month to a customer, and also pay attention to it if the customer likes it on social media, eg through 'the five questions to ...' with photos and a link to the customer's website;

  35. Day 4

    1-organize a high tea, so that they meet like-minded people at our location
    2-organize a nice clothing pop-up store with Simone for those who love shopping
    3-organize a forest walk around here, so that we can enjoy nature while chatting and chat about anything and everything
    4- we hold a cinema night in the Great Room
    5- organize a cooking evening (for example by Sanne) for them and then have a nice dinner together
    6-get to know yourself-organize an afternoon with the scan, when I know who will find it interesting
    7-eating out at WakuWaku in Utrecht for those who really appreciate that, I have at least 1 someone who does that
    8-all picnic by the water at the Heidepark in nice weather
    Organize 9 bike tour
    10-organize a pleasant afternoon with old Dutch games

  36. Day 3:
    * personal attention through: individual contacts (so no standard story) via mail, telephone, zoom, live etc ;
    * individual guidance live;
    * in group: ensuring that everyone is in the picture, focus on everyone personally;
    * responding quickly to questions, etc. of people individually;
    * personalized materials during training;
    * personal notes when sending materials;
    * attention to birthdays and other special events in clients' lives;
    * targeted use of evaluations following training, etc.;
    * progress is rewarding, but you must show that you observes and values ​​client progress;
    * incorporation of rewards etc. when regularly responding in online lessons;

  37. WEEK 9 - How to make it easier / overdeliver / become more personal / surprise them?

    Very inspiring to read all of the earlier updates, thank you.
    I've had an overbooked week and an overcooked brain and of course then...the newest 'habits' are the ones to be crushed first.
    Happy I could find some time for them today.

    ==== HOW TO MAKE THINGS EASIER FOR THEM? ====
    I'm focussing on the one client I have at this moment, which is kind of nice, because it makes it really personal.

    1) Listen to them and see where I can support
    2) Find someone that can help them with their growing teams
    3) Share my experience with that
    4) Find a good technical course for their new junior employee
    5) Have a toolbox of ready to use components so I can build faster and more consistent
    6) Help them support their retrospective meetings
    7) Be super clear about what I offer and what not
    8) Do expectation management for future projects better
    9) Do a write-up about how and why the technologies I work with benefit them, so it's easier to explain to their managers and employees
    10) Create guidelines for new developers

    Done : 1, had a great conversation with one of the team managers in which I asked him about his challenges, goals etc., shared my personal experience with that. Felt really good. Planned: 1, 6 & 10.

    ==== HOW TO OVERDELIVER? ====

    1. Help them implement an agile way of working
    2. Bring the team something nice to eat when I'm there
    3. Schedule one on one call with all of the shareholders to see what their challenges and goals are
    4. Find an alternative for some of the crappy, slow tech they use in their infrastructure
    5. Identify things that going off in the undercurrent and address those
    6-10. See 2,4,6 and 10 from the previous list

    Doing: 1. Done: 5 - which turned into a great result for the project we're working on.
    Planned: 2, 3, 4

    ==== HOW TO BECOME MORE PERSONAL? ====

    1. Bring them brownies (and a smile)
    2. Ask more personal questions during our coffee meetings and status updates
    3. Work in their office once a week
    4. Share some of my relevant history with them
    5. Be vulnerable and ask how I could become their ideal provider
    6. Organize a reflect & look forward session at the end of this year & beginning of next year (as I did with my mindfulness class participants earlier)
    7. Send them articles I came accross that might help them with their challenges
    8. Tell them about the next step in my business and ask for their feedback
    9. Share my personal / professional stories about how important paying attention to the undercurrent is, because they'll need it at this rate of growth
    10. Gift them my top 3 books about software development / managing teams

    ==== HOW TO POSITIVELY SURPRISE THEM? ====

    1. Deliver something unplanned that really benefits their product, for free
    2. Organize a Q&A session with management in which they can ask me anything about my 24 years of experience in this industry
    3. Bring cookies on location
    4. Share my top 5 books
    5. Share my top 5 providers
    6. Bring a big cake and gifts on their 2nd company birth-day
    7. Offer them a week of 'free' work after I've revamped my business
    8. Say something nice about them
    9. Find a better alternative for their crappy code-review process
    10. Share what I learned from working with them in a surprising way

    I'm surprised on how these questions already positively impacted the way I communicated with my client this week.
    And it helps me get clear on how I can be an ideal provider for future clients.

    Thank you!

  38. WEEK 9 - How to make it easier / overdeliver / become more personal / surprise them?

    Very inspiring to read all of the earlier updates, thank you.
    I've had an overbooked week and an overcooked brain and of course then...the newest 'habits' are the ones to be crushed first.
    Happy I could find some time for them today.

    >>> HOW TO MAKE THINGS EASIER FOR THEM? <<>>> HOW TO OVERDELIVER? <<<>>> HOW TO BECOME MORE PERSONAL? <<<>>> HOW TO POSITIVELY SURPRISE THEM? <<<<

    1. Deliver something unplanned that really benefits their product, for free
    2. Organize a Q&A session with management in which they can ask me anything about my 24 years of experience in this industry
    3. Bring cookies on location
    4. Share my top 5 books
    5. Share my top 5 providers
    6. Bring a big cake and gifts on their 2nd company birth-day
    7. Offer them a week of 'free' work after I've revamped my business
    8. Say something nice about them
    9. Find a better alternative for their crappy code-review process
    10. Share what I learned from working with them in a surprising way

    I'm surprised on how these questions already positively impacted the way I communicated with my client this week.
    And it helps me get clear on how I can be an ideal provider for future clients.

    Thank you!

  39. Day 2: Come up with as many ideas as possible to overdeliver
    1. Create beautiful templates for them that they can use themselves
    2. Take my book and give it to them as a gift
    3. Make an amazing preparation for them – not just an email but maybe a website that they need to check with questions to prepare them well?
    4. Send them a daily question to answer to get to know their colleagues (should be able to do in 3 minutes)
    5. Add a trust process?
    6. Listen and learn instead of teach and talk
    7. Check in on a regular basis how they’re doing
    8. Overdeliver in sales: Come up with an incredible bonus when they take it (the questions would be really awesome but need to think about how to make it practical)
    9. Overdeliver with the book: QR code with link to the digital documents
    10. Give them a voucher for a free training
    11. Give them a voucher for a free Q&A session

    Day 3: come up with as many ideas as possible to make it personal
    1. Create personal assignments for the attendees based on their personal needs
    2. Bring the book in person to them
    3. Make a personal workbook for them
    4. Send the preparation to the participants and let them fill in a few questions to be prepared – while I get to know them so I can be already personal in the first minutes
    5. Send a personal welcome message
    6. Do the preparation on the location of the company so they get to know me upfront

    Day 4 :
    Day 4 – use the Idea Generator to come up with as many ideas as you can how you could positively surprise them (do something unexpected).

    1. Take a bottle of champagne for a team that I worked with for the next moment they have something to celebrate (when they would finish the ONE thing that they should do in the coming week
    2. Do a follow up a week after by phone and ask them how this session was valuable for them and where they would need more help with
    3. Create a personalized Q&A for the whole group
    4. (stole this from someone else): send a video message to all the customers I had in the past year, AND to the people who I interviewed
    5. Bring something tasty and healthy for in the breaks to the training location
    6. Create a website where you can get your intention for the meeting

    What I am going to implement:
    1. the voucher for a free Q&A session.
    2. Definitely the talking stick! I have two new clients coming up, and I will surprise them with a beautiful talking stick as a gift after the first session. THANK YOU Marcel for the idea.
    3. Bringing the book to them in person. Already had this idea, and I really like it. I will go cycle through Utrecht first, and then later on go to other places.

  40. Day 4
    How can I positively surprise my ideal clients?
    1. Suddenly calling them
    2. Spontaneously drop by
    3. Send flowers because I'm just happy with them
    4. Post a nice post about them
    5. Share their story on social media
    6. Just send a present
    7. Birthday Wishes
    8. Refer someone
    9. Rating their website or use Google business
    10. Share a positive story about her knowledge and experience on their LinkedIn profile
    11. Send a digital card with 'thank you' for attending my training/purchasing product
    12. Make a post and name her positively
    13. Ask if she wants to give a training with me because I see her as an expert
    14. Give my book with a personal note in it
    15. Organize a (free) meeting and deliver value there
    16. I hire an expert and I invite my ideal clients to be there special
    17. I am organizing a dinner/high tea
    18. She gets a nice present in style at the start of the journey

    I already do 5,8 & 11
    So this week I will do nr 10: I will give positive feedback on LinkedIn

  41. Week 9
    Day 4 – use the Idea Generator to come up with as many ideas as you can how you could positively surprise them (do something unexpected).
    Then pick up one idea and implement it immediately (or schedule to implement it in the coming days).
    1. give some book titles or articles to read that fit to the question of my ideal client
    2. give them a personalized quote
    3. a postcard with an image that fits to their question
    4. in an expected challenging time give the possibility to send me an whatsapp message
    5. invite them for a maintenance meeting
    6. make a list for well done actions
    7. give a jar for meaningful moments
    8. give my book with some special personal words in it
    9. make a personal video message
    10. plan a moment to meet the whole family

    implement right now: 8. give my book with some special personal words in it

  42. Day 4 18-08-2022

    – use the Idea Generator to come up with as many ideas as possible to positively surprise them (do something unexpected).
    Then pick up one idea and implement it immediately (or plan to implement it in the coming days).

    1. Send them a secret assignment by postcard.
    2. If they tell you about a book they want to read, have it delivered the next day.
    3. Paint a stone and give it with a value they find important.
    4. Engrave a glass with a spell they care about.
    5. Meet in the woods and make a talking stick together.
    6. Have a puzzle made with a meaningful photo and send it without them seeing the example.
    7. Send a rebus to solve with a message for them.
    8. Send each day a letter of an important value in the correct order by e-mail.
    9. Send a photo that symbolizes an important value.
    10. Forward a song from Spotify with lyrics that really appeal to them.

    It's really special how this works. At the beginning of this assignment, nothing really comes to my mind and I don't even want to start. I postponed it for a while and then I still manage to come up with 10 surprises. I choose number three and go in search of some nice stones.

    1. I LOVE your talking stick idea. I think it's fantastic, and I'm going to do something with it although I am not sure how, yet.

  43. Week 9 3 en 4 van 5

    I find the assignments of yesterday and today really complicated. I already work on a personal basis and really get stuck in generating ideas. The answers of other participants are also very similar. Learning and adopting your ideas is a possibility but feels too easy for me. I translate the assignments for myself as more of the same.

    Maybe this is also a question for the Q&A...?

    Nisandeh, How do you naturally distinguish yourself as an expert for your target group / ideal client (related to the assignments of this week) and how can I see more of the difference in this week's assignments?

  44. Day 4. Positively surprise them (do something unexpected) (I’ll commit to at least #3 – and some others)
    1. Send a welcome card to their home address
    2. Send a physical item to their home address
    3. Send an off-topic bonus that people generally like
    4. Invite them for an off-topic event in line with what you like (organize a collective run / fitness session / concert / tasting / etc)
    5. Send them the weirdest tips (or off-track examples) regarding how to do something / how people have approached something
    6. Say (after purchase) that a part of the revenue will go to some external good cause
    7. Give them some insight in your behind the scenes
    8. Send them a semi-personalized funny video / gif / etc (based on e.g. AI operating on a photo)
    9. Propose to do a challenge together
    10. Share your Top 5 “X” (top 5 books, top 5 professional mistakes, top 5 learning tips, top 5 songs, etc)

  45. Day 3 – be/become more personal
    Besides myself, my students need to become more personally involved with each other.
    1. Sending birthday cards
    2. Make notes in my phone agenda if a personal event of a student is happening and send a text before and/or after.
    3. Organizing a movie(night)
    4. Organizing a summer camp
    5. Organizing team building trainings
    6. Planning more time for a personal talk
    7. Setting up personal goals on paper with student
    8. Evaluate goals with student
    9. Christmas and/or Halloween party
    10. Introducing a buddy system (Accountability)
    11. Order them to train 2 times a year together, outside of regular, training with their buddy
    12. Creating a demo-team
    13. Let the students organize a match
    14. Let the students make a ‘school talk’ box for the kids
    15. Let the students use the Idea Generator to come up with as many other ideas to make our group more ‘together’.