The best way to establish your expert position!
Today, more than ever, people read nonfiction books and look up to their authors as trusted leaders and authorities.
If you have a business – selling products or services – writing (and publishing) a nonfiction book is a crucial step in building credibility, authority and expert position.
Writing a bestselling book might be on your bucket list for different reasons: strengthening your brand, boosting your business or simply sharing your knowledge.
And to get you started, let’s dive into…
Your Expert Position – Part 2
To get you started with the process, please watch this Business University lesson: WHY You MUST Write a Book:


Let’s start with your MINDSET…
WHY You MUST Write a Book?
In the video above I gave you MY top reasons why you should write (or more accurately – write AND publish) a book about your expertise…
It doesn’t matter what products or services you offer, a book is the most powerful way to establish your position as an expert.
You don’t ever have to sell any of your books, you just need to have them – as they serve as the best business card… EVER!
I’m pretty sure you, like most entrepreneurs, understand the power of having a published book under your name…
But you might have fears, doubts or preconceived ideas about book writing… Among them: “I can’t write”, “I don’t have the time”, “I don’t know enough”… and maybe others…
It’s not the space to give you long and elaborated answers for those – but let me tell you this:
- If you can speak – YOU CAN WRITE!
- If you can find 25 hours – THAT’S ALL IT TAKES TO WRITE A 200-PAGE NON-FICTION BOOK (using my system);
- If you have clients already – YOU KNOW ENOUGH TO SHARE IN A BOOK!
Please excuse my SHOUTING… but I’ve been teaching for many years hundreds of entrepreneurs how to write (and publish and market) a bestselling book in 28 days.
As much as we are aware of, almost 70% of my students actually wrote and published at least one book within less than 6 months after the course…
If they can do it… so can you.
For now, I don’t ask you to commit to writing and publishing a book, but I do ask you to go through the process of thinking of and researching the best topic for your first (or next) book.
Which leads us to…


Set your GOAL for this week…
Here’s a great goal for you:
I am going to identify the BEST topic for my Expert How-To Book.
How’s that for a 5-day challenge?


Choose the STRATEGY you will use…
Here is the 5-step process you could follow in order to identify the BEST topic for your expert how-to book:
- Find your compelling WHY
Why is it important for YOU to publish a (nonfiction/how-to) book on your topic of expertise?
Make sure that you watch the video for my ideas (some of them are not that obvious), but then make your own list; - Come up with topics you’d love to share about
Those are topics in your expertise that you know they can make a difference for your readers (i.e. potential clients); - Use a proven method to find even more topics
Read this article: How to Find Out Which Book to Write and pick up one method (preferably NOT #1 or #10) and use it to identify even more topics you could write about; - Use ANOTHER proven method to find even more topics
From the same article: How to Find Out Which Book to Write pick ANOTHER method (preferably NOT #1 or #10) and use it to identify even more topics you could write about; - Ask your clients and subscribers which topic they’d choose
But don’t just send them a random list…
First pick your 7-10 best topics.
Then write for each topic an exciting title and tagline.
Then ask them to choose the top 3 books they’d like to read and WHY (this is crucial).
Ready to get to work?


PLAN your actions in your agenda…
Your next step is to physically plan this process in your agenda.
Plan to invest 10-15 minutes EVERY DAY in the coming 5 days to follow the process above.
AND… You will need to reserve 2-3 hours next week to go over the answers you get.


Now it’s time to IMPLEMENT…
Take 10 minutes, right now, and…
- Day 1 – come up with at least 10 answers for why do you want to publish a book on your area of expertise;
- Day 2 – come up with at least 10 specific ideas for topics you’d love to write a book about;
- Day 3 – use one method from this article to identify even more topics you could write a book about;
- Day 4 – use ANOTHER method from this article to identify even more topics you could write a book about;
- Day 5 – choose your favorite 7-10 topics from all the topics you came up with in the last 3 days.
Imagine you already wrote a book on each of these topics and give each of them an exciting title AND tagline.
Contact your clients, subscribers and social media followers (by phone, email, facebook, LinkedIn, etc…) and ask them to choose their 3 favorite “books” and WHY they chose those.
In your next 2-3-hour Implementation Session – collect all the input you got and see if you have a clear winner.
When you have close runner ups – you can simply integrate those topics into the main book, or use them for your next books.
Each day share with us in the comment box your ideas, topics and actions.
My commitment to you…
- I’m looking forward to read your process and ideas below;
- I will be there for you on Wednesday to support you with any question, challenge or setback you encounter;
- I’m looking forward to celebrate your progress and results on Friday (I’m curious to hear the goal(s) and plan you’ll come up with).
Live fully, stay awesome,
Nisandeh


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Day 5
These topics I will send to my mailinglist:
How do I get rid of a bloated stomach?
How can I eat tasty and healthy food without stomach pain?
How can I be tasty and healthy low in FODMAP?
100 answers to questions you always wanted to know about intestinal complaints and nutrition
100 best tips on the low FODMAP diet
Tasty food without stomach pain
Finally stomach pain free!
Abdominal pain free within 2 weeks
How you can finally eat well without having to worry about your belly,
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Day 3 and 4
- Based on frequently asked questions
- 100 questions you always wanted to know about intestinal complaints and nutrition
- Transcribing a workshop
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>> I am going to identify the BEST topic for my Expert How-To Book<<
Day 5 – These are my favorite 7-10 topics from all my topics from the last 3 days.
My favorite topics are
• SUPERHOST in the sense that I give my guests a feeling of being appreciated and cared for. I see them. I appreciate them. I welcome them into my house. I take care of them. They matter to me. Their wellbeing matter to me. The moment they arrive I open my heart to them as if they where friends or relatives.
• BELONGING as a mean to create happy and healthy people across generations, thereby reducing loneliness.
• PEOPLE MANAGEMENT from a perspective of caring for your employees by creating an appreciative and safe environment thereby creating Happy and Healthy Employees.
• The Power of CARING see SuperHost.
• The Power of COMMUNITIES as a mean to create a feeling of belonging, warmth, togetherness and so much more.
The book titles I’ve gathers which relates to my favorite topics are…
1) I love being a SUPER HOST – As Will You!! (point 2 from day 3) (own title)
2) 77) Belonging: from comfort to connection to contribution
3) 75) Purpose and Belonging to Support Mental Health and Wellbeing
4) 74) The Essential Power of Belonging
5) 67) How to reduce social isolation and loneliness among older people
6) 60) It Takes a Village to Raise a Child – experiencing the gift of caring
7) 51) Live Longer, Better – Blue Zones!
8) 46) The power of communities: 6 reasons why we need each other
9) 43) Risk to health – campain to end loneliness
10) 32) Scared of getting older? 10 steps to turn your fears into joy
11) 20) 10 steps to becoming the best peoplemanager
12) Everything you want to know about knowledge transfer (point 4 from day 3) (own title)
13) Knowledge management as a service (point 1 from day 3) – at your service! (own title)
I have to think about the titles and taglines of my top 3 books… they will follow tomorrow. It is now 1.33 am and I will go to bed after many hours of a beautiful creation process thanks to the lovely assignment of today
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>> I am going to identify the BEST topic for my Expert How-To Book<<
Day 4 – Thanks to GOOGLE I’ve identified even more topics I can write a book, article, post etc. about
KNOWLEDGE MANAGEMENT (Business: OptimizePeople)
1) This is knowledge management and why is it important
2) The 3 types of knowledge management
3) The 4 types of knowledge management
4) Examples of knowledge management?
5) The importance of knowledge management
6) How to implement knowledge management
7) Knowledge management: importance, benefits, examples
8) Knowledge management in 10 minutes or less
9) Knowledge management in organisations
KNOWLEDGEMANAGEMENT AND OUTSOURCING (Business: OptimizePeople)
10) Outsourcing from a knowledge-based perspective
11) The four elements of knowledge management
12) The three main areas of knowledge management
13) The five components of knowledge management
14) The importance of knowledge management to companies
15) Knowledgemangement and outsourcing in an IT environment
16) How much knowledge management can you outsource?
17) A guide to knowledge sharing best practice for outsourcing
WHY PEOPLE MANAGEMENT (Business: OptimizePeople)
18) A book on PeopleManagement
19) Peoplemanagement or HR? What is the difference?
20) 10 steps to becoming the best peoplemanager
21) The importance of great People Management
22) This is Why People Management is required
23) What is People Management and Why is it important
24) 7 benefits of managing people in the company
25) 6 People Management tips for First-Time Managers
26) Understanding People Management & Its benefits
27) The effect of good management on an organisation
28) People management skills & 7 leaderships competencies
FEAR OF GETTING OLDER (Business: HappyHomes / HappyVillage)
29) Overcoming your fear of getting older
30) Do you have FOGO? Taming the fear of getting older
31) Scared of getting older? This is 10 tips on how to deal with it
32) Scared of getting older? 10 steps to turn your fears into joy
OVERCOME LONELINESS (Business: HappyHomes / HappyVillage)
33) 10 steps to overcome loneliness
34) Feeling lonely? 18 ways to overcome loneliness?
35) 15 things to do when you feel lonely
36) The impact of loneliness on quality of life and patient satisfaction amongst older sicker adults
37) The impact of loneliness on health
38) The effect of loneliness on malnutrition in elderly population
39) The effect on loneliness on employees’ commitment and intention to leave
40) The effects on loneliness on mental health
THE IMPACT OF LONELINESS (Business: HappyHomes / HappyVillages)
41) This is how loneliness effects the quality of life
42) The impact of prolonged loneliness
43) Risk to health – campain to end loneliness
44) Social isolation in Covid-19: The impact of loneliness
45) The risk of social isolation
The power of communities
46) The power of communities: 6 reasons why we need each other
47) 8 ways to unlock the power of communities
48) How to harness the power of communities
49) The Power of Communities
50) What makes communities strong
THE POWER OF BLUE ZONES (Business: HappyHomes / HappyVillages)
51) Live Longer, Better – Blue Zones!
52) This is what makes the Blue Zones special
53) This is the 80% rule in Blue Zones
54) The 5 characteristics of Blue Zone communities
55) 9 lessons from the world’s Blue Zones on living a long, healthy life
56) The 9 principles of the Blue Zones
57) Blue Zones: How to implement the 9 principles of a healthy and happy life
58) The Blue Zones; The 9 powerful lessons to life a happy life – all your life!
59) Blue Zones: Lessons From the World’s Longest Lived
It takes a village to raise a child
60) It Takes a Village to Raise a Child – experiencing the gift of caring
CHALLENGES OF WORK-LIFE BALANCE (Business: HappyHomes / HappyVillage)
61) The seven areas for work-life balance
62) How to overcome problems with work-life balance
63) The challenges of work-life balance for excelling business
64) The challenges of work-life balance for the knowledge economy
Loneliness amonst the elderly
65) Loneliness among older adults in Europe
66) Social isolation and loneliness
67) How to reduce social isolation and loneliness among older people
The power of belonging
68) The Power of Belonging: Team, Workplace and Community
69) The Value of Belonging
70) The essential power of belonging
THE POWER OF BELONGING AND IMPACT ON HEALTH (Business: HappyHomes / HappyVillage)
71) This is how belonging impact health
72) This is how belonging boost health and wellbeing
73) This is why the sense of belonging is so important (to our wellbeing and happiness)
74) Missing your People: Why Belonging is So Important
75) The Essential Power of Belonging
76) Purpose and Belonging to Support Mental Health and Wellbeing
77) The Value of Belonging
78) Belonging: from comfort to connection to contribution
79) Social Support and Physical Health: The importance of belonging
....
And I could go on forever and ever.....
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Forgot this one
WHY NEN-ISO KNOWLEDGEMANAGEMENT
79) How to implement NEN-ISO 30401Knowledge Mangement Systems Requirements
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>> I am going to identify the BEST topic for my Expert How-To Book<<
Day 2 – These are my ideas for topics I’d love to write a book about
1) Juice your life with HappyHomes
2) Why HappyVillages increases happiness, prosperiocy and health
3) How to turn your home into a Happy One
4) How to create HYGGE in a flash
5) What can Knowledge management do for you?
6) Knowledge management as a mean to manage your risks
7) How to mitigate the risks of braindrain
8) Who to transfer impliciet and tacit knowledge
9) Why I love knowledge Audits
10) Happy insights into your
11) PeopleManage ME - How to make your employees love you in no time
12) How to decide on whether or not to start your own money making Airbnb
13) Become a Super Host making tons of money in just 30 days
14) Ready, Set, Go! Become a Superhost Guided by a Superhost – because teamwork makes the dreamwork (and loads of meny, within no time)
15) Ain’t No Mountain High Enough – how to stay professional attractive for as long as you wish
16) Happy Caravan - A book on caravan make-over Danish style
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>> I am going to identify the BEST topic for my Expert How-To Book<<
Day 1 This is the reason WHY I want to publish a book on my area of expertise
I wish to…
1) share my knowledge with the world
2) leave a legacy
3) claim my expert position
4) be recognized as the expert in my field
5) grow my business
6) create a passive income
7) put my thoughts on paper
8) challenge myself my getting out of my comfort zone
9) create trust amongst my target audience
10) turn strangers into friends, customers and ambassadeurs
11) create input for my masterclasses and online trainings
12) create an impressive business card
13) trust myself to overcome my own critical voice saying I cannot delivery
14) learn how to enjoy the process of creating
15) gather my learnings and thoughts in a creative, inspiring, colourful theoritical, experienced-based book with lots and lots of tips based on my personal trial and errors
16) create a book for my children, friends and family to be proud of
17) create a book which others will refer to when discussing my field of expertise
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Day 5.
Give each of your books an exciting title AND tagline
Alice in webshopland
The do's and donts of running a webshop
(Not quite pleased with the title yet, but I seem to be stuck)
I will come back later. Still figuring out a nice title for another book I really want to write. But it really is not good enough to share...
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Day 2 What topics can I write about?
1. Stress
2. Gut Microbiome
3. Overweight
4. Bloated Belly
5. Stool
6. Medicines
7. Supplements
8. Lifestyle in relation to intestinal complaints
9. Origin and reasons/causes of intestinal complaints
10. Various methods and diets that can help
11. Highlighting Some Diets
12. Which substances in food can trigger
13. Immune System
14. Leaky Gut Wall
15. Healing the Guts
16. Breathing. Meditation, relaxation exercises
17. Guide on how to guide clients with IBS
18. Best Nutrition for IBS
19. How to eat tasty and healthy at PDS
20. and ofcourse the low fodmap diet
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Day 1
Why is it important for me to write a book
1. Just because I want to, a book I wrote
2. You stand out with a book that hasn't been written about before
3. For expert position
4. I'm getting more fame
5. After publishing I have prospects through the digital workbook that comes with it
6. I'm getting acquainted with it
7. I gain status as author or subject
8. I'm going to delve more into the specific topic I want to write about
9. I also feel like an expert on the subject
10. Feeling proud
11. I leave something behind, legacy
12. I really help other people with my book
13. I receive more passive income after publishing
14. I'll get more professionals to follow my workouts
15. If I have questions, I can refer people to my book
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Day 4 – use ANOTHER method
I combined everything on day 3.
However, interviewing other experts is also a method I would like. Since I have been a journalist all my working life and I am really interested in people and their drive. I like writing human interest stories. I would like to interview all kinds of people. Experts, but also ordinary people to ask them about sustainable living. What they do in their daily life. Show the public not only how easy it can be, but also how much fun it can be. I actually talked about it with a friend who does not have a lot of money. She discovered a way to eat for almost nothing and eat (forgotten) vegetables you can buy in season.
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Day 3 – use one method from this article to identify even more topics
I really like the method of the fabel. I actually came up with an idea (fairytale) some time ago. Turns out I am not that original, since it alreay is a proven method.
I also like the method to write about something you yourself have experienced or a problem/solution you yourself came up with. I think writing about your own experience works best and makes your story more believable.
Everything you wanted to know about, like the xxx for dummies books. It is a really nice and clean method and you can save up questions. Like a Q&A.
I think you can show your audience you are struggling with the same problems, they are. It makes you human and it makes you more accessible.
I have been an entrepreneur since 1990. Enough struggles and problems and (bad) choices to write about.
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Day 2
Come up with topics you’d love to share about
1. Webshops
2. Entrepreneurship
3. Sustainable lifestyle
4. Vegan lifestyle
5. Flex eating
6. Living with diabetes 2
7. How to be and stay positive
8. How to overcome your fear of succeeding
9. How to make life even more fun
10. Love and preserve our planet and what you can do
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Week 10
Day 1 why do you want to publish a book on your area of expertise
1. To show my expertise
2. To share my knowledge
3. To leave a legacy
4. To fulfill my dream
5. To finally do it
6. To overcome my fears/perfection
7. To help people
8. To grow my business
9. To take the next step
10. Because I can and I will
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I'm a week behind, but since I am finishing my current book I am ok with that:D
Day 1 – come up with at least 10 answers for why do you want to publish a book on your area of expertise;
* expert position
* gives me access to companies
* gives me an entrance for interviews
* works much better than a business card to introduce myself
* it makes it very clear for ME what I do
* my expertise is clear to my clients
* media attention
* I can help many more people than the clients
* I created something for the long term that will still exist when I am not here anymore
* I created an easy to yse handbook
* whenever someone follows a training there is a follow up
Day 2 – come up with at least 10 specific ideas for topics you’d love to write a book about;
* organise a teambuilding day yourself
* how to do a proper "heisessie"
* How to do decision making in a meeting
* productivity
* building a team on honesty and clear communication
* Communication styles and teams
* How to do scrum meetings right
* how to do big staff meetings right
* building loyal remote teams
* how to create effective project teams
It will all be "handbooks"
Day 5 – choose your favorite 7-10 topics from all the topics you came up with in the last 3 days.
Imagine you already wrote a book on each of these topics and give each of them an exciting title AND tagline.
Contact your clients, subscribers and social media followers (by phone, email, facebook, LinkedIn, etc…) and ask them to choose their 3 favorite “books” and WHY they chose those.
The upper list is this one- and I will do that as soon as I finished this book! 😀
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Last week's challenge to write a book: it is surely useful, but at this time not really applicable to me. Why I shoud write a book is to inspire people, and giving information, motivation, surprises. For it's important to gain more acknowledge and to see what I already know and what not yet. And leave a legacy. Chapters I can write of are there a lot, such as wise lessons I learned in my life, about all the regions in Bavaria, about the hidden gems in Bavaria, seeing this holidaydestination through the eyes of a Dutchman and more. Later on after my real start I ask the clients and market about it to help me what to choose.
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my titles:
resolved
how to solve a conflict in 3 steps
7 steps to transform a conflict
how to manage your marriage
how to get harmony in your family
make a dream of your bullshitjob
at ease at peace
everything what you always wanted to know about a great relationship
everything you always wanted to know about authentic leadership
transform your life transform your business
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My best Exciting Title and catchy slogan.
1. Everything you always wanted to know about the profession of citymanagers.
2. 100 Things Government Managers Find Difficult About Leading.
3. The best way to renew a municipal government organization. Discover this successful 5 step method!
4. Successful leadership of government organizations. Develop your leadership in administratively complex organizations in six steps.
5. Neglected municipal organizations. 25 lessons for sustainable recovery and robust organization of government organizations.
6. The best strategies to create high reliability of government organizations.
7. Are you a conscious public leader? Leadership Lessons for Directors of Government Organizations
8. Do you have what it takes to remain authentic and reliable as a public leader?
9. Team development of teams in government organizations. What is the best way?
10. Talent development that contributes to organizational development of government organizations. How do you develop talent in government organizations?
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DAY 5
I have my book quite clear and the assignments helped me to find better ideas for the chapters.
So I am looking forward to the new technique you mentioned in the VIP training. 🤩
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Make sure to block the evening of September 29, Cornelia
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Subjects I choose out of the three days:
1.Family rules
2.Family roles
Family Matters. How to recognize your family rules and roles.
3.Do they listen? How to listen to your child so it knows your listening.
4.Hybride opvoeden
5.Giving frames instead of setting boundaries for a growth mindset for kids.
Communiceren zonder grenzen voor een grenzeloze groei.
6.When opa and oma babysit.
7.Habits of effective communication
I am going to check with clients
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Day 5 – Contact your clients, subscribers, followers and ask them to choose their 3 favorite “books” and WHY they chose those
In my case I have my book clear, so I will only ask them to choose a title when I finish my book.
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I'm still in brainstorm phase. I have 3 topics with lots of subjects/titles...
TOPICS
On horse-human relationship and interaction
1. How to become the human your horse wants to be with
2. Learn the way to the heart of your horse
3. Horse-Human Interaction and Communication
4. Horse Anxiety/Trauma and Healing
5. The positive effect of horses on humans. Horse as psychotherapist
6. Listen to your horse. Two-way communication
7. Helping Horse and Human find confidence in each other
8. Breathe - Trust - Connect
9. Learn the language of the Horse
10. Have the conversation you want with your horse
11. Ethical horse training without compromising the relationship
12. How to establish a partnership where your horse feels seen and heard
13. Conscious horsemanship
14. Trust and connection. Synchrorize with your horse
15. Magically Improve your Equine Partnership
16. Does my horse love me?
17. Teamtraining with horses, what you can learn from horses about leadership
18. How to connect from the heart with your horse - Heartcoherence and Electromagnetic Energy field
19. Understand your horses brain - Nervous system and polyvagal theory
20. Giving your horse a choice - Does my horse want to be with me?
On horse training from the ground
1. Lateral Movements Simplified, the way to strength, flexibility and balance.
2. How to teach your horse true self carriage through balance and correct training
3. Horse Biomechanics and Healthy Movement - Train your eye
4. How to take your horse training to the next level
5. How to become the best trainer for your horse
6. Train your horse from a level of connection and understanding
7. Invite your horse to be balanced, physically and mentally
8. Understand the essence of the gymnastic exercises
9. What is the effect of my breathing, energy and posture on my horse
10. Next generation ethical horse training
11. Natural asymmetries of the horse and how to improve your horses balance
12. Choose freedom! How to play with your horse at liberty
On horse riding
1. Body Awareness for Riders
2. Become a Confident Rider and prepare yourself for a relaxed ride
3. 10 ways to improve your ride
4. How to smoothly ride your side movement
5. Reconnect to your body wisdom through body awareness
6. Spinal alignement for rider and horse
7. Next generation ethical horse riding
8. How to invite your horse to come to the mounting block
9. Prepare your horse for relaxed trail rides
10. Ease and Peace on horseback
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DAY 4 Find more topics
I have the topic but I keep on playing with the title (it helps me to focus on the actual topic and content)
Fabulous and Powerful: Productivity manual to earn more while working less
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Day 5. Asking my clients and prospects. I sent the messages below to about 50 people. Some of them clients, some of them I want as clients, and some people from the WOMB program. Thank you everyone!
---------------------------
Hoi!
Ik heb een supportvraag. Ik ben van plan om een boek te gaan schrijven en er is een hele reeks van opties die ik overweeg. Ik vraag wat mensen (die ik heel graag als lezer zou hebben) waar ze graag over willen lezen. Zou je mij willen vertellen welke 3 boekonderwerpen je aanspreken uit onderstaande lijst en waarom?
1. Het is het waard - Hoe je vanuit je waarden je trainingen ontwikkelt, deelnemers vindt en echte vooruitgang bereikt.
2. Diep van binnen - Coaching en training op basis van intuïtief weten. Hoe vertrouw je op jezelf, zodat je deelnemers stralen?
3. Het kwartje valt - Over het voeren van gesprekken op zo’n manier, dat je boodschap aankomt en je gesprekspartner tot nieuwe inzichten kan komen.
4. Veel meer dan praten - Een complete toolkit voor coaches waarmee ze het gewenste resultaat van hun klanten overstijgen.
5. Ride the wave - Hoe je de flow creëert waar je als ondernemer eindeloos in door kunt gaan. Creëer een golf van intuïtie en laat je meevoeren naar nieuwe bestemmingen.
6. Expres - Het is de bedoeling. Training design waarbij je overal aan denkt. Voor trainers op elk niveau.
7. Voedende rust - Ervaar stilte en ruimte in de drukte van het leven. In je hoofd, in je relaties, in je werk.
8. 60 minuten - Wat zou je kunnen bereiken met 1 extra uur in elke dag? Neem jezelf en je tijd weer serieus en maak tijd voor jezelf.
Je hoeft geen volgorde aan te geven. Maar ik hoor wel heel graag wat je aanspreekt. Waarom kies je voor deze boeken?
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Hoi Max,
er zijn er een paar die er voor mij uitspringen.
3. Het kwartje valt. Zowel titel als subtitel zouden mij aanzetten om het van de boekenplank te pakken, in de
boekenwinkel.
4. Veel meer dan praten. Hier is vooral de subtitel nieuwsgierig makend PLUS de manier waarop je kunt overdeliveren.
6. EXpres, dit maakt nieuwsgierig omdat het als een soort formule klinkt.
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Day 5 – choose your favorite 7-10 topics from all the topics you came up with in the last 3 days.
1. Thinking: fast and smart.
2. Ending mental illness
3. Reset your brain
4. The power of passion
5. Everything you want to know about stress
6. Everything you want to know about burnout
7. Everything you want to know about personal leadership
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Day 4 – use ANOTHER method from this article to identify even more topics you could write a book about;
Everything you want to know about:
1. Stress
2. Burnout
3. PTTS
4. Trauma’s
5. Addiction
6. Eat addiction
7. Smoke addiction
8. Game addiction
9. Tired
10. Pain and suffering
11. Living free
12. Enjoying life
13. Personal leadership
14. Happiness
15. Being lucky
16. Intuition
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Day 3 – use one method from this article to identify even more topics you could write a book about;
Day 3 – use one method from this article to identify even more topics you could write a book about;
1. Thinking: fast and smart.
2. Ending mental illness
3. Reset your brain
4. Think again about
5. Success go for it
6. The power of passion
Day 3 – use one method from this article to identify even more topics you could write a book about;
Amazon
1. Thinking: fast and smart.
2. Ending mental illness
3. Reset your brain
4. Think again about
5. Success go for it
6. The power of passion
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Day 5 02-09-2022
– choose your favorite 7-10 topics from all the topics you have come up with in the past 3 days.
Title is self-explanatory and from all the topics of the past four days I have chosen the layout of the book.
From specialist to manager
1. It's going to be fun in the workplace again.
2. 350,000 years of communicating as a team.
2.1 Understanding each other with more understanding
2.2 How do you connect with the weakest link
2.3 The steel wires of a team
3. The essence of connection.
4. Master your instincts.
5. Ego and authentic behavior, our greatest paradox.
6. Self-esteem, self-confidence and insecurities
7. Fears as a teacher
8. Pressure vs Potential
9. Never again bothered by dominant people.
10. The line between commitment and responsibility.
11. Autonomy
12. Intrinsic and extrinsic motivation
13. From dominant core to meaning.
14. Mastering your paradigms
15. Getting an influence on (the predictability of) behavior
16. How do I create effective working relationships in the workplace?
16.1 All colleagues are equal but not the same, even me
16.2 The pain of not being understood.
16.3 Learn to listen carefully
16.4 Knowing but not doing
16.5 The difference between what they want and need
16. 6 When they bite their own tail
16.6 The fear of making mistakes
16.7 The fear of taking risks
16.8 How do you turn difficult colleagues into great colleagues?
16.9 Colleagues who really matter.
17 The authentic leader.
17.1 Authoritarian vs Authority
17.2 Credibility
17.3 Learn to ask good questions or convince
17.4 How to discuss difficult topics.
17.5 Proactivity, learning to anticipate the future.
17.6 Linear versus circular reasoning
17. 7 Inspire and motivate
17.8 The meaning of universal values for leaders.
17.9 From opposing interests to maximum win-win
18. How inspiring leading can be.
19. More fun in leadership.
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WOMB WEEK 11, SEPTEMBER 2d 2022, DAY 5/5
YOUR EXPERT HOW-TO BOOK
Choose your favorite 7-10 topics. Give each of them an exciting title AND tagline.
From all the topics I came up with in the last three days, these are my top 10:
1. Know Thyself: A practical guide to diving into the depth of yourself in order to discover your life vocation, mission, and purpose
2. Fire needs Air: Everything you want to know about passion, attraction, and love in romantic relationships
3. How sweet it is to be loved by him: How to choose the ONE and ONLY husband for life
4. It takes TWO to Parent: How to get in ONE line about your Child's Upbringing
5. Uncode Your Child's Code: Get to know your Baby and write his/her unique manual!
6. Mr. & Mrs. Werewolf: How to defeat Sleep Deprivation and prevent burnout after your child’s birth
7. The Baby Care Bible: the most comprehensive, reliable, and practical baby (and small children) care guide for new parents
8. Children Don't Stop Dancing, Believe that You Can Fly: A Soulful and Practical Guide to Parent for Eternity
9. The Intricate Art of Home Building: Home is not only a Place but a Destination
10. The Mom Economy: Join The Movement to Reinvent Business and the Workplace to Empower and Support Motherhood
Please note these titles are listed in "chronological" order (life stages). Deeply inspired by the VIP Workshop yesterday, I would love to create several VIP products based on my books, THEIR problems, life stages, and my books (solutions).
I sent this list to the first 10 people that I trust the most. I will then be collecting feedback in blogs and social media. My goal is to collect at least 50 responses.
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WEEK 11 DAY 5 – choose your favorite 7-10 topics
1. Fear of failure cancelled. - How to deal with your worst counselor ever.
2. How about living your purpose RIGHT NOW? - But only if you want.
3. Everything you wanted to know about caching new generations. - Just don’t be scared.
4. The art of making choices. - Even radical ones.
5. Show yourself. - How to never let someone else hurt you again.
6. How to break habits you no longer want. - A proven method explained.
7. Looking at life differently. - How to survive in a welfare state.
8. Personal development made easy. - All the essentials in 5 days.
>>I am going to identify the BEST topic for my Expert How-To Book.<<
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WEEK 11 DAY 4 - Use ANOTHER proven method to find even more topics
This time I choose this method: “Everything You Wanted to Know…” about:
1. making radical choices
2. surviving bullying
3. forgiveness
4. looking at life differently
5. your own life story
6. deviating from the norm
7. finding your passion
8. work life balance
9. preventing stress
10. writing promotional texts
>>I am going to identify the BEST topic for my Expert How-To Book.<<
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Day 5. Chosen topics
1. Strategy – the non-accidental way to have products, advantage, and sales
2. Systems theory – the easier way to understand the many complexities around us
3. Productivity – the ultimate guide to preparing, performing, and sustaining actionability
4. Becoming rich – start working less on the right things instead of more on the wrong
5. Thinking – how it underlies everything, the many things that go wrong with it and the consequences, and how to improve it
6. Happiness/Success: and/or? – Complementarities and frictions, considering the personal, social, and financial angle
7. What in life to want and do: your 10 core needs, the issues with What, and finding your way
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Day 4 - another way of filling the book.
I originally wanted to do Amazon research, but because that is also an exercise in the Write Your Book course and I will do it anyway, let's do something different. Everything you wanted to know about....
- training
- trainership
- coaching
- personal development
- personal development training
- training design
- coaching methods
- running trainings for big groups
- game design
- game design for trainings
- creating processes
-creating experiences
- gamification
- gamification for personal development
- growing as a person
- growing as a coach
- growing as a trainer
- structured conversation
- coaching techniques
- improving
- leading large groups
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Day 4 – use ANOTHER method from this article to identify even more topics you could write a book about;
From the viewpoint of working with ideal clients, is How to deal with stress and burn out my main subject. Having looked at top 10 lists, I might come up with
- a practical guide using fables for every issue and than talk about some braintheory and than introduce a connected practice, giving measurable relax-result. And in a third part I will interview some (famous) people who use those practices daily.
- keuzestress: how to choose your steppingstones to fullfilment
- Choice: a matter of 20 minutes a day.
- Slow slow, the answer to find ease and peace
- Without within? No way!
- Benificial nothingness
_Breath: how to find peace in it.
- how my guided meditations and team reflexions let to vital teams at work.
Yes there is popping up a red threath slowly, connecting my knowledge and experience. it is getting more clear but it is still misty.
What also is getting more clear is that I want to find a fysical form of the book that differs from general books and is special........
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Day 4 01-09-22
– use ANOTHER method from this article to identify even more topics you could write a book about;
I actually did today's assignment yesterday. I do know which blog is the most popular and I will definitely take that topic with me.
I will use my idea generator for what the main topic will be:
How do I gain influence over others:
1. Embrace other people's paradigms
2. the pain of not being understood
3. getting better working relationships
4. The workplace as a stage for cabaret
5. The joy of working together
6. 10 Ways to Invest in a Working Relationship
7. Turn colleagues into friends
8. The Steel Wires of a Team
9. Understanding each other with greater understanding
10. How to connect with the weakest link
11. From dominant power to the power of equality
12. All colleagues are equal but not the same, even me
13. From Authoritarian to Authority
14. How do you turn difficult colleagues into fun colleagues
15. Colleagues who really matter.
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week 11
day 4
more topics
1.how you know your doing a good job
2. confidence in parenthood
3. highly effective way to talk within your family
4. habits of effective communication
5. family rules
6. keep on growing as parent and child
7. family roles
8. communication with teenagers
9.communication during elementary school
10. how to listen to your child so it knows your listening.
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Day 4
1. Customer journey to fast succes
2. I would like to co-operate with other real experts
3. Just a conversion from course preparation to book as it contains all sorts of content already
4. Compile an "Always wanted to know" step by step by situations and questions that rise in the process
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week 11
day 3
more topics to write about.
1. how to deal with an angry child
2. Hybride opvoeden
3. what to discus with other parents
4. what every parent wants to know
5. make it a beautiful human
6. how to talk to kids so kids wil talk to you
7. communication with effect
8. communication in different fases of childhood
9. interview seleberties about raising their kids
10. interview parents (out of my ideal client group
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Day 3, 4 & 5
I’m going to do more research by asking my Audience (ideal clients) (#1) and 'Teach the Solution to the problem you solve' (#5) Considering today's VIP Product training I need that info anyway.
After that, I need to come up with more or better subjects. Can’t wait for the new Book course that’s coming up.
Then going to think of supertitles and present them to my ideal clients to see what subjects/titles trigger them the most.
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week 11
day 2
what topics
1. communication in the family
2. raising kids
3. giving frames instead of setting boundaries for a growth mindset for kids
4. working together as parents (in one house or two houses)
5. solving conflicts between sibbelings, as a parent
6. solving conflicts with your child
7. how to get your kid listening
8. How to be clear to your kid
9. how to talk with your grandkids
10. when opa and oma babysit
11. how to deal with opa and oma when the babysit
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Week 11
day 1
WHY should I write a book
1. gain an expert position
2. structure the information
3. make a legacy
4. have a 'business card'
5. make a better training
6. grow my business
7. built a list
8. have a gift
9. get invited in podcasts
10.get interviewd
11. be an authority
12. giving
13. to get a self confidence boost
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Week 11 - 4 or 5 another method
Another method that intrigued me is: Write the book "Everything you wanted to know...".
In the past I once received a lot of questions from young professionals about the profession of citymanager. I can list those. I don't know if there are 100. I'll figure this out tomorrow. Book title: Everything you wanted to know about the profession of citymanager.
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DAY 3&4 MORE IDEAS
beeing fearless in business
giving up conformaty as a method to life the life you want
your first year as a entrepreneur
position yourself solid
making money from day one 😝
the power of responsibility/ownership
how to find clients you love
be easy with money
how to see money with different eyes
the surrender business 🤩
marketing made different
marketing for lazy people
the gratitiude economy
how to create unforgetable costumerexperiences
the experts way
from employee to expert
relevance
recognition for beginners
WOW ! I guess I have found also a lot of chapters. 🤩
Maybe it is because of my vacation, but I never experienced my head talking so loud when brainstorming. I got Judgements in seconds 😆
Thank you for this fantastic journey, Nidandeh & Vered! 🤩
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Day 4. More topics to write about, using method 8 from the article
1. Productivity
2. Personal development
3. The role of Will (more grip on your why’s and motivation)
4. What in life to want and do
5. Happiness and success
6. New business development
7. How thinking works (conceptually)
8. Brief history of philosophy from 4 angles
9. Philosophy of science / epistemology
10. Becoming rich
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Day 2 (with the help of article of day 3 ... )
1. NLP in marketing
2. Body language in your videos
3. Basic understanding of audio editing
4. Basic understanding of video editing
5. Telling a story visually
6. Getting over your internal objections against being on video
7. Choosing the right marketing platform for you
8. Multiplying your content
9. Basic camera and/or studio set up
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WEEK 11 DAY 3 - Use a proven method to find even more topics
Before I knew it almost every method inspired me. So I didn’t exactly do this assignment as intended. The methode I used the most now is ‘Amazon’: #5 - #10. Tomorrow I will choose another method.
1. Teach the solution: I will never let someone else hurt me again
2. Everything You Wanted to Know About… Forgiveness
3. Je Brein de Baas (edit the transcript of my online course)
4. What do I really like and which job suits me?
5. How do you break habits you no longer want?
6. Survival in a welfare state
7. The power of self-reflection
8. The Unusual Habits of Happy People
9. That's just how I am - and other myths
10. Personal development - made easy.
I LOVED this assignment!
See you all tomorrow, bright and early :-).
>>I am going to identify the BEST topic for my Expert How-To Book.<<
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Hi all
This week I spent overdue time implementing:
Contacted my ideal clients, finished my website, "promoting" my Leergang, digesting disapointments business wise, a whole list more to add.
In the meanwhile plondering around the idea of writing a book.
That I want to do. In wintertime or early spring.
I am not following the sequence you ask for Nisandeh. But I am in.
See you tomorrow morning
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WOMB WEEK 11, SEPTEMBER 1st 2022, DAY 4/5
YOUR EXPERT HOW-TO BOOK
How to Find Out Which Book to Write? Method Nr. 6: Write the Book I wish to read/ Everything I wanted to know
Using ANOTHER method (Nr. 6) made me reflect on the main challenges in my life. Then this list: Ten books I wish I would have read came to my mind:
1. Vocation Discernment: How to find out my life's calling and purpose?
2. Culture Shocks moving to the Netherlands: 50 things nobody tells you and prepares you for
3. The Baby Care Bible: the most comprehensive, reliable, and practical manual for new parents
4. It takes TWO to Parent: how to get in ONE line about your child's upbringing
5. Uncode Your Child's Code: how to get to know your baby and write his/her unique manual!
6. Fire needs Air: everything you want to know about passion, attraction, and love
7. How sweet it is to be loved by him: How to choose the ONE and ONLY husband for life
8. The Language of Men: Understanding the way Men think and speak and learn their language
9. Entrepreneurial Secrets: how to succeed no matter what
10. Spiritual Compass: how to distinguish evil from good
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I’m impressed, Maru…
You have there quite some books that just by their titles - for the right target audience - they’ll be irresistible…
Loved, loved #7… 🤗
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Thank you so much Nisandeh! 🙏
I am intrigued when you say: “for the right target audience” in combination with your favorite title Nr. 7…
Could I be correct in thinking that although title Nr. 7 addresses women, it actually attracts men? 🤗 That would be a counterintuitive but fascinating discovery!
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No… it’s clear that your title #7 is meant for women…
I just loved the title.
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Day 3 – use one method from this article to identify even more topics you could write a book about;
1. Work together with a neuro scientist on how stress affects the brain and why it is important to deal with it in different ways.and how....
2. Transcribe my training Boost your working day at home into a book.
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WOMB WEEK 11, AUGUST 31 2022, DAY 3/5
YOUR EXPERT HOW-TO BOOK
How to Find Out Which Book to Write? Method Nr. 5: Teach the Solution to the Problem You Solve
This method is about one's Personal Journey and has three main steps:
1. Identify a Real Pain that you had
2. Describe the Solution that you came up with
3. Answer the questions: Is this a problem for other people? Would they find my solution valuable?
Doing this method made me come up with 4 Main Pains/Personal Journeys/ Potential Book Topics:
I. How to survive and defeat Sleep Deprivation after the birth of your child
1. Pain: Extreme Sleep Deprivation to the point of burnout
2. Solution: Creation of a tailor-made day and night sleep routine for my baby based on her unique needs, personality, and family values
3. Answers: Yes. Yes: some moms are already following my advice/ tips after talking to them.
II. How to let go of an Impossible Love and make space for the One True Love <3
1. Pain: Extreme heartbreak of being "In love" with an impossible love (taken man). A dark chapter in my life.
2. Solution: Give it a place in your heart by truly letting go. The healing power of Journaling. Feedback Analysis Method: the juxtaposition of "Who I thought he was" VS "Who he really IS (shows to be)". (Re)Discover the true nature/meaning of Love and go for it!
3. Yes, Yes.
III. How to cure Apeirophobia, the phobia of Infinity and/or Eternity
1. Pain: Extreme anxiety and panic attacks (especially at night, starting in childhood)
2. Solution: Spiritual direction, diving into the topic of Eternity, reading great books like The Great Divorce by CS. Lewis. My insights from it all.
3. Yes. Although it is a problem for a small niche, I think it would be certainly valuable for them (need to validate that assumption though).
IV. How to lose weight and get in great shape through Bellydance
1. Pain: Distorted relationship with food, eating too much, unhealthy and disordered. Weight gain, loss of self-esteem.
2. Solution: Redesign yourself through Bellydance. Visualize your future self. Reconnect with your deeper emotions and put them in motion. Prepare a solo performance on stage by setting clear and achievable goals within a specific time frame.
3. Yes. Yes: my mother was the first success story of my method.
I am seriously excited about these four topics! Thank you Nisandeh for sharing this great method Nr. 5 🙂
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Day 2 - Topics you’d love to write a book about
It's been two days of thinking of possible topics I'd love to write about, but I can only come up with 3. I can think of more possible book to write but those ideals I'll never do if you asked me now. (anger management, business-oriented, parenting, etc.)
1. How to implement martial arts training into your daily life
2. How to deal with (your) ego from a martial arts perspective
3. The fragile respect within martial arts
The martial arts world is a dangerous one to write books about. The first one gives the slightest possibility of having an adverse effect to establish an expert position through being an author. The second one would ruffle some feathers which would be fun for a second. The third one,... that can make or break me... could be fun. Let's see I get my first book done first.
Today in our accountability meeting Max came up with the idea to work more simultaneously on our books. So, that's what we are going to do.
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Can I ask a question, Logan?
Since I don’t have your “permission” yet - feel free to ignore it, or do not answer it.
It seems to me that you’re very busy about the other figures in your martial arts world.
I understand that it might be a very competitive field, and maybe very ego and testosterone driven.
But why would you care what other think/say about you?
If you focus on a niche market, that no one else is serving (which you should) - they would never be influenced by what other “experts” are thinking or saying about you…
Or maybe I misjudge the situation completely.
(Just FYI - if I would be worried about what every single expert in Holland, including almost all the media that ever covered our programs had to say about me, my methods and my content - I would leave Holland a very long time ago with my tail between my legs…)
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Hey Logan,
I would be interested to brainstorm/ investigate book number 2...
Besides working with projects I used to be, and since a month again, am a yoga teacher and meditation practcionar... Ego, and how to overcome it/ work with it is one of my main interests... (funny I didn't think about it at all till now for writing a book about)...
So if you would be up for it- lets have a brainy moment.
We could also put it in the brainstorm whatsapp group or so...
Let me know...:D
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Using Amazon I came up with
Top questions to open dialogue
Working with consensus- how to
Being curious (how to)
Listen carefully
The super scrum master
The appreciative manager
product backlog quadrant
portfolio management- vision/strategy matters
Diversity on the workflow- interviews with/ portraits
"..." practice guide
"..." games
"..."flash cards
"..." quick start guide
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Topics:
From YEAH to WOW
Complexity- simplicity
Zoom in- Zoom out- (bring something that isn't there yet)
Focus-Energy_Cooperation (FEC-method?)
Your project in 2 weeks- everyone can do it
21 Myths of projects/ project management
Blah blah blah- management
the daily practice- what i learned from a year of meditation
The inner guru unleashed
Buddhism in business
My time in a monastery
Using the ADHD-quality to make a living/ Look at the bright side
Oh, just shut up! stop complaining- you ll be dead in no time
Story telling ABC
Nobody cares- and why that is wonderful!
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Why:
Legacy
To be asked to speak at events
Structure my thoughts- from teaching the teacher learns most
Perfect business card
get a number one position- builds expert status
Te become known in the field
to build the business - to sell the trainings etc
to have a bigger impact on the world
to be able to do more fun stuff
to show that i have a book- stand out from the crowd
fill a gab in project-land- write about a topic that's not been published a lot (knowledge)
to fill in a gab- money wise
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DAY 3 More Topics
I have my topic clear, now I am playing with title/taglines to make it more specific
* Organize your business: how moving from chaos to flow will grow your success
* Simplify to amplify: grow your business through clarity and focus
* From chaos to flow: clarity and focus to make your business grow
* Fabulous and powerful: business productivity for busy solopreneurs
* Busy is the new smoking: simplify your business and your life
* From chaos to flow: simplify your business and your life
* Fabulous and powerful: conscious productivity for busy solopreneurs
* From chaos to flow: how conscious productivity will simplify your business and your life
* Fabulous and powerful: conscious productivity to grow your business
* Fabulous and powerful: simplify your business to grow your success
* Fabulous and powerful: grow your business through conscious productivity
* Fabulous and powerful: fall in love with your business and your life
* Fabulous and powerful: the new productivity to grow your business
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You’re a natural copywriter, Lola…
I enjoyed reading your titles and taglines.
Something to clarify, though…
If you have only one topic, there is no need to ask your clients/subscribers to vote on the title/tagline.
You do that after the book is ready.
The assignment of this week was to brainstorm different topics (can be closely related, but still different) and make them appear as real books (by creating a title & tagline to each of them) and then ask your audience which ones they’d want to read.
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Thank you Nisandeh! Yes indeed I will ask my audience to choose title and cover at the end, giving a couple options.
I'm very excited because writing is my passion but because I want many case studies in my book first I will take some time to gather success stories and results with my clients - as I am moving from mastermind facilitator to "mentor" I need to build the experience first... in the meantime I will be writing and publishing content that will assemble later into my book.
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DAY 2 Topics
I have my topic: clarity, focus, organization and productivity for confused entrepreneurs who do not know where to start to make their business grow without procrastination or excuses.
Now I need a clear title that will convey the message…
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Day 3 31-08-2022
– use a method from this article to identify even more topics you could write a book about;
I already notice this week's theme that I listen in topics to my customers and I share a few right away:
1. The ability to listen in a focused way. How do you do that?
2. How do you break a persistent pattern in which you are trapped? How do you do that?
3. Credibility: consider something important that others do not recognize in you. How do you work on credibility? By showing it!!!
4. Not knowing what they want because they don't know what's attractive to them.
5. Asking good questions starts with listening better.
6. How they turn in circles like a dog to bite their own tail.
7. The fear of making mistakes.
8. the fear of taking risks.
9. How their ego is the biggest enemy and holding them back.
10. The resistance that remains when they are made aware of what they are doing and fully understand how it can be done differently, but do not yet do it. Knowing it, but not doing it.
These are already 10 topics above that came up naturally in the last conversations I had.
I'm starting a Q&A page on my website.
The link to Amazon brings up three topics:
1. How do I create support (draagvlak)?
2. How do I create effective working relationships in the workplace?
3. Conversations that lead to maximum win-win
The best topic for me is of course the solution that worked for my problem:
If you don't know which direction you want to go: Discover your dominant core (authentic core) and authentic handprint and you have your vision and mission for the rest of your life. This method has brought me so much and works flawlessly every day. A method in which I still learn every day to better express my core: the title for this book:
1. Discover your why for a passionate life
I am open to write a book with other participants? Who wants that too?
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Day 3. Book topics.
So, I am delving into frequently asked questions for this one.
- How can I direct a group to follow me?
- What techniques can I use to support others to listen to me?
- How can I handle all the incoming noise in my life?
- How do I get to my goal of ....?
-- Finding clients
-- Developing a training
-- Making a website
-- Selling my training
-- Taking me time
- How do I handle everything going on in my life and not burn out?
- How can I experience rest? (REST would make for a great technology)
- How do I solve the petty things that stop me?
- How can I create an extra hour in the day?
- How do I choose what is important?
Then, frequently asked questions in the sphere of organising trainings? (The first one is frequently asked by me to the client...)
- What is the goal of this training/day/session/exercise?
- How do I create a game for this purpose? (GAME would also be a great technology)
-- teamwork
-- team building
-- recognising fears/doubts/resistance
- How do I get my clients to do their homework?
- How do I lead the group?
- How do I handle people who talk through me?
- How can I do things on time?
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Day 3 More topics to write a book
I would use 9. Collaborate With Other Experts
1. More expertise so better ideas
2. Experts in there field combined with mine is the whole package on the subject
3. Each expert has a different target audience who are working in the same field (our schoolsystem) but in different ereas (teachers, testers and coaches)
4. Write a hands on book wicht is usable in all the 3 earas of IQ testing
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Day 2 Topics on what to write about
1. IQ tests
2. Cognitive functions in IQ test
3. Using board/cardgames to solve IQ tests low scores
4. Transformation of IQ test sub tests to school teaching
5. Early Childhood testing bennefits
6. Testing handicapt childeren who are deaf/blind
7. Pratical exercise for parents to help there child
8 Puberty and the lac of learning
9. Pubertu and how to survive school
10. Parents are the best teachers
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Week 11 Why write a book
1. Show I am a expert
2. Share knowlidge
3. Change how we use IQ test
4. To show you dont need a university degree to become a specilaist in High gifted
5. To leave a legacy
6. To gain passive income
7. Give my collega`s the change to step up
8. To actract new clients
9. To help childeren in special education needs school
10. To change society schoolsystem
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Day 3. More topics to write about, using method 7 from the article
1. Personality types
2. Quality improvement
3. Team management
4. Change management
5. Leadership
6. Entrepreneurship
7. Chaos theory
8. Effective communication
9. Influencing people
10. Culture (national, organizational)
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Week 11 - 3 or 5 which method
I wrote an ebook with Method #2 a year and a half ago. Things that managers find difficult about leadership. This ebook is based on frequently asked questions. I got more questions about this. In the training courses I give about leadership, I invariably ask the question what do you find difficult about leadership? And what is their main question about leadership and collaboration?
I have worked with method #9 and I will cooperate next year. I collaborated with two interviewers on the book The SECRET of the Municipal Secretary. I am now writing my books on leadership in administratively complex organizations with co-writer Pieter Parie. Tonight I hope to meet with Luc Donners to write the book about neglected municipal organizations together.
I have the audio/video footage of a lengthy interview I gave about contradiction to political administrators (Method #8). I'll have this converted into text and make an ebook. This method makes me think to give the workshops first and then make the books.
For now, method #2, organizing all the questions in a blue print for a book from the perspective of my ideal clients (directors of government organizations) and scheduling to come up with answers, seems like a nice job for next Friday.
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Day 2. Topics I can write about.
How to:
- create an information evening
- create an 8 week training
- keep your armpits dry in front of a group of people
- organise a training
- motivate people
- become a coach
- take everyday leadership to the next level (we are all leaders)
Intuition:
- Intuitive leadership
- Intuitive entrepreneurship
- Intuitive coaching
Values:
- value driven leadership
- value driven coaching
- value driven training
- value driven trainership
Self development:
- Journaling
- Planning
- Lighting the flame
- Dance through life
- Finances for good sleep
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Not to say it’s not an important topic, Max…
But do you have enough to say for a whole book about “keep your armpits dry in front of a group of people”?
This is actually not a joke, and not just for you - but for everyone…
There are tons of “how to” books out there that have 200 pages written, which could easily be summarized in one blog post…
Something to think about…
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Thank you!
It's actually about keeping your calm in stressfull situations. And one of the ways one can see that is there is less transpiration.
Some extra topics I come up with just now:
- How to trust yourself
- Growing self confidence
- Double the value of your coaching
- Staying calm
- Value driven life
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Day 2 – come up with at least 10 specific ideas for topics you’d love to write a book about;
1. Sustainability. The brilliant ideas kids come up with
2.local committed communities that organize great projects that make a huge positive difference for humans, animals or plants and trees or soil.
3. Interview with positive changemakers how they do it.
4. How music matters for all of us
5. Unravelling stress: breaking out of your stresscircle.
6. Briljant spacemaking ideas in your home without Ikea
7. From burn out to light your fire
8. Trust:the gateway to everything
9. Re-cycle: imperum of vintage
10. Einstein had no bike!
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Come up with topics you’d love to share about
Those are topics in your expertise that you know they can make a difference for your readers (i.e. potential clients):
Silence
Music
rythm
metrum
yoga
dance
breath
meditation
moving
movement
body
body-awareness
stress
nature
universe
purpose
colors
personal power
influence of colors on personal power, on health, on relations, on business
bones for life, strengthen your bones
woodwind
woodwindinstruments
embouchure
sfinctertraining
bachflowers
essential oils
stones
colours
chakras
metals
acupuncture
spiritual mudras
...
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WOMB WEEK 11, AUGUST 30 2022, DAY 2/5
YOUR EXPERT HOW-TO BOOK
What topics would I LOVE to write a book about?
These are the topics I would love to write a book about:
1. The Mom Economy (a new revolutionary way to do business by empowering and supporting motherhood)
2. The Entrepreneurial Mom (how to build a successful business around motherhood without compromising your child's care)
3. Financial Freedom for Moms
4. Visionary Parenting
5. In Lakesh Parenting. "In Lakesh" means I See You in Mayan language. It is the Mayan philosophy of seeing (acknowledging) others as the way to fulfillment and happiness
6. What to expect AFTER you expect. The baby is here! 🙂 What now?
7. How to build a home where all the members are seen, loved, and nourished
8. Parenting for Eternity
9. How to smoothly ride the waves of Sleep Deprivation
10. The Art of Breastfeeding through Tango dancing
11. Is Homeschooling the right move for my family?
12. My Medicine is my Food, My Food is my Medicine. How to heal your family through food
13. Family Productivity
14. The Resilient Mom
15. The Art of Motherhood: A tale of Love and Responsibility.
16. My parents are still in love! Happy marriage, happy children
17. Faith and connection: teaching your children how to love and connect with God
18. The Power of Tiny Moments: how to create life-transforming experiences from simple, daily moments
19. Bellydance your baby out! The most Ancient Ritual for birth delivery
20. How to Bellydance for your husband
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WOMB WEEK 11, AUGUST 29 2022, DAY 1/5
YOUR EXPERT HOW-TO BOOK
Why do you want to publish a book on your area of expertise?
Expert Position
In order to establish and grow my expert position, I want to publish a book because:
* I will have the opportunity to teach what I live/ have lived
* I want to attract more and better ideal clients
* My book will fill in the gap of missing, contradictory and confusing information about parenting
* I can add all my current value, knowledge, experience, and expertise in ONE book
* This value will generate great business opportunities
* My book will position me as the authority in my field
* I want to get invited as a public speaker for conferences, trainings, etc.
* Writing a book will enable me to put my vision into words and lead people towards this vision
* My book is the greatest business card
Financial Growth
Financially, I want to publish a book because:
* A book is a vehicle to deliver more value. The more value, the more income
* Having published a book will get me more and bigger business deals
* My book can help me to first establish my expert position and then build a business around it
* My book is the first step to generating passive income
* Writing the book will help me explore creative ways to be paid for the value I deliver. For example the idea of transforming a book into a 1000 euro manual)
Personal Growth
Publishing a book will empower my personal growth because:
* I will Write the Book that I want to Read
* My book will be the tangible manifestation of finding all the answers within me
* It will expand my knowledge and my skills
* I will learn the methodology of writing a book in 28 days
* I will learn how to publish a book
* It is the start of my Legacy
* I will challenge myself to accomplish something I didn't know was possible
* I will go out of my comfort zone
* I will challenge myself to go beyond my limits
* Publishing a book will make me more resilient
* Becoming a best-selling author will help me build and grow my personal brand
Contribution to the World
Publishing my book will empower me to have a greater contribution (positive impact) to the world because:
* I will be able to serve a larger amount of people by solving their pain(s)
* I will have the opportunity (and challenge) to explain difficult concepts in easy terms
* To inspire millions of people with useful and practical information
* To transform people's lives in a way that they never imagined possible
* Help my ideal clients navigate through difficult times
* To provide hope and perspective
* Help millions of children to have better parents and better homes
* A book has the power to change one's life. I want my book to change many!
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You said: i want to be an expert, but don't know in what topic". This post gives me the impression that coming up with hopics will answer that question, given your why's. Allow...
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WHY to write a book
1. It is the core foundation to any service I offer (they get to know me)
2. It is the perfect introduction to my work.
3. It will support my online training
4. It will bring new clients to my online training
5. I can give it away as a bonus (eg for giving me feedback)
6. It will give me recognition as an expert
7. I can use it as a lead magnet for online courses
8. I will get invited for podcasts and interviews
9. It will help horse owners and horses
10. Other people (who also help horses) want to collaborate with me
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Day 3 – use one method from this article to identify even more topics you could write a book about;
I choose: 2. Answer Frequently Asked Questions. Having been in business for more than 20 years, this would be a great way to get people involved and really answer their questions. I would also ask my audience to check to see if I missed any important questions. By now I know the questions that get asked all the time. It is fun!
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Day 2 – come up with at least 10 specific ideas for topics you’d love to write a book about;
Sales and psychology, so many topics to choose from. I’d like to get in to far more detail about making a “connection” or “klik”.
Motivation, thinking patterns, objection handling, how to make sales coaching succesful, how to automate lead generation, how to "never get rejecte”", how to handle the phone fear, what to do to get started, when to cold call, when not. What makes someone buy, how to offer value
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topics I'd love to write a book about;
how to prepare for a speech
how to write a speech
how to use (and not misuse) tools, for example powerpoint
how to deal with tension
how to involve the audience
how to inspire instead of to inform and make a change
how to bring out the best version of yourself
how to use your natural voice
how to be seen and heard for who you are
how to connect (with yourself and with your audience)
how to bring in fun
how to deal with discomfort and distraction
how to deal with questions from your audience in a relationship-oriented way
how to transform from acting to speaking in the here and now
how to transform the urge for perfection into confidence
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monday August 29: why do I want to publish a book on your area of expertise;
to share knowledge
to show expertise
to sand out
to make it easier to attract clients/prospects
to organize my knowledge
to make it clear for what I stand for
to dive deeper in my subject
for once and for all to find out if I can and/or really want do this
to carry it with me wherever I go
to show what the results were for my clients
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Day 2 – come up with at least 10 specific ideas for topics you’d love to write a book about;
Sales and psychology, so many topics to choose from. I’d like to get in to far more detail about making a “connection” or “klik”.
Motivation, thinking patterns, objection handling, how to make sales coaching succesful, how to automate lead generation, how to "never get rejecte”", how to handle the phone fear, what to do to get started, when to cold call, when not. What makes someone buy, how to offer value
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The Click. By Petra Smit. Where can I order it? 😉
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The Click sounds fantastic to me too! go for it!
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Day 2 – come up with at least 10 specific ideas for topics you’d love to write a book about;
1. Types of needs.
2. Types of drift
3. Types of motivation
4. Working of your conscious and subconscious
5. How you perceive?
6. How does your memory works?
7. Which scripts you use to get what you need?
8. How do you change yourself.
9. How do you decide?
10. How to feel free.
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Do you plan on integration a specific angle or audience?
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...on integrating...
Truely wished this site allowed for typo corrections 😉
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Audience:
those who wants to know a different view about the working of there brain.
those people who has a problem, like stress, and wants to know more about the working of there brain.
Angle
describing the working of your brain.
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Day 1 – come up with at least 10 answers for why do you want to publish a book on your area of expertise;
For me:
1. To get very clear what I want to say.
2. To create a more simple way of telling my theory
3. To create models to make it better to understand.
4. To make clear what the difference is with others psychological theories.
5. To explain the philosophy behind the psychoadaptiv psychology
6. As theoretical base for my training/workout.
7. As theoretical base for my method.
8. To have a legacy
9. To share my knowledge
10. To demonstrate my expertise.
Expert
11. To become the authority on psychoadaptiv psychology
12. To make clear that my theory is something new.
13. To show that I have a theory with an substantiation.
14. To be invited as a speaker.
15. To meet other experts on this area and share opinions.
Sale
16. To get free publicity
17. To give the book as a gift. Business card.
18. To sell the book.
19. To advertise with the book.
20. To get more clients for my method and workouts
Clients
21. For the readers to have a benefit by understanding the psychology and make better decisions.
22. To get clients who are interested in my theory.
23. To help clients with my workouts.
24. To help clients with my method.
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Day 1 - why do you want to publish a book (on your area of expertise)
1. Enforce my expert position
2. Best businesscard EVER.
3. ideal clients find me
4. Frond-end product
5. To share how I solved my problem and now they can too
6. So other don’t have to figure out this problem themselves
7. To overcome my fear of writing a book
8. To trace back my own steps of progress
9. Because writing the book on the subject I want, probably is the proof of work.
10. To make writing my second book easier
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Topics
1. Meditation
2. Food/ drinks
3. Sleep
4. Morning practice
5. Inner peace
6. Altruïsme
7. Purpose
8. Silence
9. Fear
10. What is in the centre of your life
11. Leave the world in a better state then you found it.
12. Servitude
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I think this are all the chapters of your book! sounds great and important!
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I like to write a magazine instead of a book. That makes it easier to give nice information incl. a lot of pictures. For example about: the Nat. Parcs, nice trips, beautiful castles and also good stories about the people.
And to make more than 1 per year. Is that okay?
That is for me the same compelling Why:
• To grow my business
• To build a list
• To show my expertise
• Get media attention
• Serve other people
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It’s a great question for tomorrow’s Q&A post, Jellie…
Please post it there and I’ll happily answer it.
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Hello Nisandeh, Thanks.
Unfortunately I can't be there live. Is it okay that my buddies answer if necessary.
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It's not live, it's the normal Q&A post of Wednesday.
Just post the question tomorrow on that post, and I'll answer it responding to your comment.
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Many thanks:)
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WEEK 11 DAY 2 - Topics you’d love to share about
Come up with at least 10 specific ideas for topics you’d love to write a book about.
Those are topics in your expertise that you know they can make a difference for your readers (i.e. potential clients).
1. The myth of work stress unraveled (e-book already written).
2. Finding Calm in an Insane World (e-book already written).
3. Feel. Do. Live. - Recognize your feelings and act on them.
4. From eternal pleaser to self-aware leader in 12 weeks.
5. Fear of failure cancelled. How to deal with your worst counselor ever.
6. Living from trust.
7. Living your purpose.
8. Coaching new generations.
9. The Art of Making Choices.
10. Ownership versus letting go.
11. Meaning.
12. Showing yourself.
>>I am going to identify the BEST topic for my Expert How-To Book.<<
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Day 2 30-08-2022
– come up with at least 10 specific ideas for topics you would like to write a book about;
1. From specialist to leader.
2. 350,000 years of communication between people.
3. How your ego becomes your best friend.
4. The pain of not being understood.
5. The true art of living.
6. Master your instincts.
7. How to discuss difficult topics.
8. All misunderstandings of leadership in a row.
9. How predictable behavior is.
10. The futility of persuasion.
11. The essence of connection.
12. Become a better leader in 10 steps.
13. The power of value-driven behavior.
14. Never be bothered by dominant people again.
15. The bottomless pit of performance.
16. From dominant core to meaning.
17. Autonomy.
18. Really understand your employees.
19. It's going to be fun in the workplace again.
20. More fun in leadership.
21. Building lasting trust.
22. Working smarter.
23. Proactivity, learning to anticipate the future.
24. The Authentic Leader.
25. Turn Inhibitors into Pioneers.
26. Never lead from power again.
27. The line between commitment and responsibility.
28. The meaning of universal values for leaders.
29. Leading with compassion.
30. How inspiring leading can be.
I never knew coming up with topics could be so much fun...😁
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Marcel, what happened? You are on fire. Keep up the speed and implement quickly one of your ideas in to a real book. You can do this. 👍
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Love number 15! It could be a thriller! hihihi
lets write number 29 together..:D
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Day 2 topics:
- conflicts
- communication
- people
- freedom
-connection
- love
- trust
- independency
- real solutions
- you can solve the issue yourself
- healing
-transformation
- religion
- sport
- winning
- the name of the game
- authenticity
- grow & explore
- bethechange
- leadership
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Day 2. Topics to write about
1. Business strategy
2. Organization design
3. Management
4. Finance
5. Cybernetics
6. Evolution
7. Capitalism and communism
8. Innovation
9. Modeling
10. Self-reference (in logic, biology, systems theory, language)
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I made a breakthrough in trading last week.
Backtested a system over the weekend with very good results.
My first day yesterday live in the marked got crazy good results. (As in 10% + gain in a day.)
1 day is too soon to realy know, but I think I am on to something here.
This week is very busy with animation, I will do my best to stay on track but I might miss a day or 2 this week.
Will get back to this assignment later this week.
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Week 11 - 2 of 5 WHAT ABOUT TO WRITE A BOOK
1. How do you develop political intelligence as the chief advisor to a municipal government organization?
2. How does the municipality REALLY work?
3. What is the best way to innovate municipal government organizations? SAMEN method
4. How do you develop leadership and collaboration in administratively complex organizations? WELKOM Method
5. How do you ensure the recovery of neglected municipal organizations?
6. What are the best strategies to create a high reliability organization?
7. What does conscious public leadership mean?
8. How do you remain authentic and reliable as a public leader?
9. How do you develop teams in municipal government organizations?
10. How do you ensure talent development that contributes to organizational development?
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I can easily picture this as a book series, not to much pages, say 80 to 120 each pocket format. A weekends work in writing. With online training for the how to. You're on to something 😀
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That is a great idea... gonna investigate that for my list also!
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Tnx Sin, Can we have a short telephone call so that you can explain your thoughts a bit more in a way I can see as clearly it like you do?
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sure. google uitrit4, you'll find a telephone number. Best way is to send me when you can talk over whatsapp.
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Day 1: Why
1. Easier marketing
2. Easier networking
3. Keeping information structured
4. Helping customers with their first steps
5. Let them discover if this is something for them
6. Ask higher price
7. Use it as extra documentation
8. Use it as a bonus
9. Expert positioning
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That is a great list. I'm going to borrow some 😀
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Thanks :-), you're welcome 🙂 .
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This week's topic is more then what I can handle. I'm still at last weeks assignment.
However, fair is fair, i might need more books to my name and some paper versions of it as well.
So. How can I do this weeks topic? I planned on doing some masterclasses. I could use that material, write the first masterclass book this week, and present it as the book-syllabus of the course. Send a digital one, and give the printed version later on.
Why?
Marketing at live events, arouse curiosity, expert, clarity through writing, referral give away, income stream, funnel intro, tickets to next masterclass, go deeper then in the masterclass, get readers to register for free tool as leadgen.
What?
1. Inrichtingsplan Mistakes. Why they happen and how to avoid them.
2. Trust building through experiencifying the building permit process.
3. Parking lots of the future don't cost money, they make money.
4. Energy communities for real estate professionals: how to win the war for energy.
5. Kip of het ei: grensstellende mobiliteit
6. 11 must know building options for parking lots
7. Get the dimentions of vehicles right - version 2022
8. The oracle of Heverlee 2022: predictions in on traffic and urban development series
9. Use cases for big data in real estate trends
10. Blockchain in building permit procedures
11. How to know what assessment you need
12. How to design a docking bay area
13. 103 ridicuul arguments and how I countered them
14. Year seven - why any business owner starts doubting everything after 7 years of being in business
15. Growth method: what to do at each phase of a business's life (51 blog topics)
16. Nuggets of wisdom.
17. Wanted behavior. If you don't ask, you won't get.
18. Belgae settlement and road infrastructure.
20. The checklist mentality. How getting it right leads go doing it wrong in permit procedures.
So, next up is to make a poll and let clients know? Or are we supposed to be strategic about topics? Like related to expert topic, funnel material,...?
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I like your remark about using the outline of your masterclass as a syllabus. It made me thinking about it also how to prep my audience for the trainings and be ready to buy the book. Tnx
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The range of your list is so wide, jet so focussed- fantastic.
Will you do a book series yourself- as mentioned to Alexander?
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That is my intention, yes. I even have a ME-related title for the series. Gets me smiling every time I think about it. Something for 2023.
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I have a 52 topics list for a blog, leading into an ebook, leading into a masterclass. On the topic of business growth. I don't find time to do them, but my hart is in them. I've been working on a similar 52 weeks list for building permits. My hart is a bit less in it 🙂 but the idea is solid. If I would not been swallowed by the automation work (great progress again this week) AND still serving clients 1:1 to keep the money coming in, I would spend all day doing marketing and selling. Including writing the blogs and ebooks.
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- Off grid housing
- Clean energy
- Energy independence and resilience
- DIY power
- Heat and power consciousness
- Free power for social housing
- Decide on solar panels
- Smart homes
- Tech and privacy
- Installation tips
- Developing new under constructions
- sales of solarpanels
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Very hot topics- sign me up, where can I buy it/ them?
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Nice Bas, tnx. I will notify the Wowb-list first of course 🙂
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Day 1 – come up with at least 10 answers for why do you want to publish a book on your area of expertise;
- It would be great to share my knowledge
- and to finetune my story
- reach many people without having to tell the story more than ones
- get quicker acces to other experts
- build a name/brand/reputation
- generate new business
- getting help solving issues
- get payed better
- get the research into off grid housing be payed + well documented
- have a good reason to pursue great interviews
- influence the thinking about renewable energy in NL
- raise consciousness on consumption versus need, independence/dependence
- get energy flowing of inspiring each other, cooperation, joint ventures
- start a training business
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will make a difference in my business;
will help me focus on my expertise and make it more clear;
will help me find the perfect words to tell about my expertise;
helps to improve my writing and talking about my expertise;
will improve my skills;
helps me to share my knowledge, experience;
can reach lots and lots of people;
it could attract attention of experts who can refer people to my book and me;
in different languages;
can also make it digital;
is p.r.;
can be used as a gift;
can inspire lots of people to become cliënt and ideal cliënt;
can help people to refer to me;
can give people confidence in what I offer;
is not expensive, especially when digital;
won't take much time to write;
information is saved out of my head, for children, family, cliënts;
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Day 1 – come up with at least 10 answers for why do you want to publish a book on your area of expertise;
Why I want to write a book as an expert:
1. I want to share my knowledge about stressrelease
2. STRESS is a killer and I know how you can handle stress
3. Stepping out of your vicious stresscircle means health, love, posotive change.
4. Stress and burn out costs companies a lot of money, i can help change that.
5. If managers understand how to reduce stress in their teams, people will want to work for them, because they care for the workers.
6. We are born to love each other. When you can handle strrss and you are really able to relax. You can love life and people.
7. There are simple methods everuone can learn to cope with stress. I did.
8. The new burn out is bore out, no mission no working with the hesrt.
9. The heart of he matter is take care of your heartbeat.
10. If I can learn parents to deal with stress, their children will benefit from that!
11. Schoolteachers can integrate my simple methods to reduce stress in students and school. 😀
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Yeah ! Here you are. The chapters of the book! Well done!
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DAY 2 TOPICS
Personal Branding
how to find your Expert Positioning
How to find your USP
Creating value out of yourself
The Uniquenessfactor
Relevance
how to create special customer experiences
Selfworth
How to find your price
Respect
Multi passionate people
The power of underdogs
Marketing for lazy people
What a great coincidence this weeks assignment is 🤩🙌
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Day 2 – come up with at least 10 specific ideas for topics you would like to write a book about;
1. the cyclist
2. the bicycle repairman
3. bicycle maker country
4. I am going to tell/describe about the systems that I have devised and implemented and that work.
5. Stories from experience in how I came to the insights and what I experienced in it.
6. a fascinating and informative book for cyclists and bicycle mechanics
7. Providing structure and clarity gives yourself a lot of peace
8. Work less and earn more
9. How much fun is cycling?
10. How much fun is making cycling
1 comment

lekker bezig Leo 😉
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Day 1 – think of at least 10 answers why you want to publish a book about your field;
1. Because the knowledge I have at home everyone should know.
2. It puts me in an expert or other view. Better than a business card. They will remember a book even if they don't read it.
3. Book and videos will give my story more decisiveness. Outside the position of myself.
4. Your writing gives me tremendous insights about myself and what I'm doing. And how I relate to what I write.
5. I was now thinking more of an online book and possibly a spoken version of it.
6. A book bicycle maker's land. That's how the title came in. For the cyclist and the bicycle repairman.
7. I'm so convinced that I have and will do it that I can't think of many reasons because I've already done it.
8. The step after writing the book wants to get into talk shows to be able and allowed to tell a story. Fits perfectly in the marketing promo story and to reach everyone who needs to know my story faster.
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DAY 1 WHY
expert-position
legacy
better businesscard
differentiate from others
proof that my methode works
to get speaking gigs easier
to call myself an author 🙂
marketing becomes easier
there are not so many written by women in my field
to support my business
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Cool topic, I've been on it for a while. Previously inspired by Nisandeh to write a book. It became a book about the peaks and valleys in my life. All use bicycle terms.
I felt the urgency that if only 1 person would read my book and I would help him or her with it, I would be okay with that.
A wonderfully beautiful process and indeed recommended. I finally wrote my book in 12 days 🙂
Also in this training often passed by and I feel a longing not to read books, as Nisandeh described, but to write the book yourself that you would like to read. At least that's how I understood it.
I also included it in the action tasks last week and so it's great that it now immediately comes up as a subject.
Also today I did not give a fishing card to a business conversation but my book. And people immediately talk differently. Weird but take advantage of it. Put all your doubts aside, everyone can write a book. ''
Let me know if you wanted to have my book. 🙂
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WEEK 1 DAY 1 - Why publish a book?
Come up with at least 10 answers for why do you want to publish a book on your area of expertise;
1. sharing my basic knowledge, so that people come to me for what is really needed
2. distinguishing myself from others
3. customers know how to find me more easily
4. I'm asked for lectures etc
5. I can charge a higher rate / choose my customers
6. it works as business card 2.0
7. my knowledge is not lost / I leave something behind
8. I build a fan base
9. it works as a marketing tool
10. it's fun!
11. I can market my own method
12. it provides some passive income
13. I can connect a workshop of it
14. I can develop other spin-offs like a podcast
15. for me it’s easier to write than to talk 🙂
16 it’s been my hearts desire to write a book
17. eventually it can become a giveaway
18. if I put my current knowledge on paper, I can develop myself more easily (which also benefits my clients)
>>I am going to identify the BEST topic for my Expert How-To Book.<<
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day 1: why
- legacy
- for my children so they can read what their mother would say if they have conflicts with people or in their live
- sharing is caring
- authority / expert
- easy way to give away
- less time 'consuming'
- can help more people
- opening doors to lectures/theatre/movie
- expressing myself, my creative self
- give more in a theatre way and add value in the book as a handout and online trainings afterwards.
I wrote my book "Opgelost!" and published it last year. I'm very proud of it. That I took the next steps and put a 'deadline' for publishing it. To me it was the launch in the theatre. That kept me to my commitment and was the kick I needed. The book is now translated in English and I can use some maketingtools to get it more in the world. Thanks for the inspiration I got out of the movie!
Doing this exercise gives me also the opportunity to think again and write another one, keep it more simple and finish it sooner.
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Why do I want to publish a book on my area of expertise
1. To make my life easy
- Less explaining
- Easier to get paid
- Easier to attract clients
2. To demonstrate my expertise
3. To open the conversation with other experts and potential clients
- I think reaching out to my ideal clients and asking them to review the book will be a very good way to start the conversation
- I am already working on establishing my expertise. Writing the book and contacting other experts will support this.
4. To have another front-end product
5. So I can sell more tickets to my front end trainings
6. It will be good for my ego (Max Hirschel, author, nice to meet you)
7. It will structure my knowledge
8. It will support my blog (and my blog will support my book)
9. It will allow for cooperations that are now outside of my reach ( I am thinking of national chains that could work with my book as well)
10. It is something I always wanted to do.
-- This I got out of the video -- (I had trouble watching the last few minutes on all my devices. If anyone has number 7 and 8 for me...)
11. You never ever have to explain what you are doing
-- Just give the book (I will call you in a week)
-- Call them back. Just don't ask if they read it.
2. A book becomes a client magnet.
-- Bring them to your opt-in or front end
3. You are the expert. (picture on the back cover)
-- If you wrote the book, you must know what you are talking about.
-- The car mechanic story. Just because everyone has that lying around, they become a recognised expert. Just think how it will feel to bring your car there.
4. It separates you from the crowd.
-- All coaches look the same. But when you have a book!!!!
-- The computer lawyer story. Nisandeh had her as a lawyer, as well as the companies he had trouble with. She just solved every problem without going to a court, with both parties paying.
5. Book is a media magnet. The press love new books.
6. Be invited to speaking gigs
7.
8.
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You're funny.
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Day 1 – come up with at least 10 answers for why do you want to publish a book on your area of expertise
Expert position, share knowledge, leave legacy, luxury business card, to get it “organised” in my own head, learning experience, explain in detail how you work, show your vision, give workshops, get good reviews, 😊.
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Day WHY writing a book
1. It’s a nice business card
2. It can be a client magnet
3. I become an expert instantly by writing a book
4. It is distinct from others
5. Makes it easier to get media attention
6. I will be invited as a speaker
7. Because it’s a nice give away
8. Share my knowledge and experiences
9. To help/serve more people to become a great employer
10. To leave a legacy (thanks Alexander Meijer)
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Day 1 29-08-22
– think of at least 10 answers why you want to publish a book about your field;
I knew this part would be coming sooner or later and immediately thought of this week's title pffffff. I have written and published four iBooks at Apple. The results of the sale or whether they contributed to my expert position have been disappointing so far. I don't doubt the necessity of having a book and maybe this is the step I need to write a physical good. Also for this week: I'm going there for 100 percent!
1. To share my knowledge and experience.
2. To provide a method that worked for me and may work for others.
3. That I help other people with this.
4. That the readers get to know the essence in order to connect with other people.
5. That the readers gain insight into who they want to be.
6. That the readers gain insight into how they influence the behavior of others.
7. That the readers gain insight into how they can motivate and inspire others.
8. That the readers learn to see and experience the difference between intrinsic and extrinsic motivation.
9. That they learn the effect of circular thinking versus linear thinking.
10. That they grow in self-confidence by staying true to their most important values.
11. That they learn to see the difference between ego and authentic behavior.
12. That they learn the effect of their instinctive behavior on their habitual behavior.
13. That they grow in self-esteem as their credibility and being valued increase.
14. That they discover their dominant core and match their authentic style to it.
15. That they grow in attraction and increase their persuasiveness without ever having to convince others again.
16. That they learn to deal with the paradox that their behavior says little about their identity but that they are judged to the maximum by others.
17. That behavior says nothing about who you are, but everything about how others see you.
18. That they learn not to be led by pressure, but by their potential.
19. That the secret of leadership consists in getting to know your employees through and through.
20. That if you master the secret of leadership you know exactly what your employees need and that the behavior of employees is predictable and therefore easier to influence.
21. Knowing how to bring what others want closer to what they need.
22. That you learn to deal effortlessly with conflicting interests.
23. That you know how to ensure maximum win-win.
24. That you learn what you need to become a better leader.
25. That by reading the book you know how to get the most out of yourself as a leader.
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This is such a great list! Because you focused your why on the reader instead of yourself/your business. Thank you for the inspiration.
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Thank you Max 🤗
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DAY 1 - My compelling WHY
1. To get new leads and more clients
2. To position myself as expert / earn the right to be called expert
3. To impact more people, to help my target audience
4. To explain easily what I do “I am the author of… about…” (use as business card)
5. To be invited to speak
6. To be featured in media
7. For new clients to know what to expect working with me
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Day 1 – come up with at least 10 answers for why do you want to publish a book on your area of expertise;
This week I am going to focus on my expert position of being a mentor. From out this position I want to start a one on one retreat for my preferred clients. By inviting them to Spain for either a long weekend or a week retreat. In this period they will have their own apartment right in front of the sea. And I will guide them on 4 levels. Physical Mental Emotional and Spiritual level.
Why book
- [ ] To get a clear mindset about what I want to offer.
- [ ] To give my clientele a option to read the book before they come
- [ ] I’m going to give the book a very exclusive feel and look so my target audience know what they can expect.
- [ ] To make clear the exclusivity of the program
- [ ] So they can feel how much time and effort is put in to the invitation of coming for this retreat.
- [ ] Mentally prepare my client.
- [ ] To explain the philosophy behind the retreat.
- [ ] To make my clients feel special and welcome.
- [ ] To get questions answered before they come.
- [ ] Because voorpret is halfe pret. anticipation is half fun
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Love the fact you have a plan for a retreat, Nanda! Let's exchange experiences 🙂
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Day 1. Why publish a book
1. Because it gives expert credibility / authority
2. Because it helps to create a fan base
3. Because it makes marketing and sales easier
4. Because it makes one more attractive for partners
5. Because it gets easier to get media attention
6. Because it contributes to feelings of satisfaction and pride
7. Because it gets one at a new level of play(ers)
8. Because it is a source for countless posts/blogs
9. Because it can yield a bit of extra income
10. Because it is an outstanding giveaway
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Any inner reasons?
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Yep, number 6!
And, inspired by your own answers, forcing yourself to really get to master a subject (get real clarity, structure it in the most logical way), would also be a good inner reason.
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Week 11 - 1 of 5 WHY PUBLISH A BOOK
1. To be(come) the authority on conscious public leadership.
2. To get free publicity.
3. To be able to share my knowledge I am already sharing in trainings and masterclasses
4. To have an ideal client magnet.
5. To differentiate me from other trainers or professors in my field of expertise.
6. To get paid more for a keynote or lecture about the topic.
7. To have a reason (creating a book) through which I have to organize / structure my information and wisdom on the topic especially for my ideal clients.
8. To change the world by creating more and more conscious public leaders/leadership.
9. To help others to become conscious public leaders.
10. To leave a legacy.
11. To write a book that is not out there.
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Some interesting reasons, Alexander!
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Thank you Sin! 🙏🏻